There’s this notion that if you build something people will come. That notion is crap.
There’s also this notion that if you invest time, resources and energy into social media to build a presence, that people will automatically love you just because you’re there. That notion is also crap.
If anything, social media has shortened the life cycle of stardom to almost nothing. How many bands do you know that were unknown one day, only to be the “next big thing” the next? Out of those, how many are still popular?
Before you get out there and start telling people about who you are any why they should care, focus on your product. Focus on creating something people will care about, THEN get out there and start talking.
I’m not saying wait until you’re perfect, but don’t expect social media to cover up the fact that you may not be all that good. Put out stuff you believe in and constantly push yourself to be better. Prepare for honest feedback and embrace it. It’s a tough lesson to learn, and a tough spot to be in, but congrats – it’s reality.
I was invited by Mack Collier to co-host #blogchat (on Twitter) last Monday night (the 8th) and was blown away by the quality of participants and discussions taking place during the chat.
Before I get into my thoughts, let’s take a step back. For those that don’t know what #blogchat is, it’s a weekly chat happening on Twitter (check out tweetchat.com for more information on how). Essentially, you pull up a Twitter search for #blogchat at the appropriate time, and start Tweeting with the people already participating. The key is to use the hashtag (#blogchat) in every tweet so that the conversations can be seen by all. If you’re wondering how to find the “appropriate time” a simple Twitter search will tell you if you search for the hashtag.
The topic of the week was how musicians could use blogging and social media to help them achieve their goals – whether they be ticket sales, music sales, or just connecting with their fans.
The full chat transcript can be found here, and Mack’s review post can be found here. Happy clicking!
About an hour and a half into the chat, Curt Smith (co-founder of Tears for Fears) jumped into the fray and spent the next 30ish minutes answering questions. Part of the value (as a fan) of following artists on Twitter is the perception of personal connection you feel with the artist, their work, and their lives. Take the following exchange as an example:
Some of the other valuable music-related nuggets Tweeted during the chat:
Blogging and using other SM tools is a great way to build a passionate community
Communications should be authentic – no PR/marketing people tweeting “as” the artist
Don’t be afraid to have a personality
Many artists don’t see themselves as brands – that mind shift is necessary
Twitter can be a great “first step” tool to drive fans to other places (like a Facebook Fan Page or a website)
Offering up special incentives/announcements via SM is a great way to make your community in SM feel special (Ed note: as well as start to get an idea of the effectiveness of these tools!)
Artists and companies need to start viewing fans as long-term assets, not just short-term pockets stuffed with cash. The key? Building a relationship with them.
If you’re going to use SM, always consider what the fans want to read/might find interesting. The focus isn’t you as a person, per se – it’s about your brand and your work. Don’t be afraid to let personality shine through, but avoid excessive inane chatter.
Location-based software could be a no-no if you get big enough to worry about “crazy people”. Safety first!
Most agree a blog should be the “home base” in your digital efforts
Don’t forget the fan to fan connections – they’re key!
Before you can ever start to think about selling anything – you need to build a community who wants to buy.
What advice would you add? Leave it in the comments!
I could apologize for not posting in a few weeks. But I won’t.
Instead, i’m going to share some things I’ve learned, some over the last month, and some way before.
When I started this blog I wrote so that I didn’t bother my friends with my ramblings and thoughts about music and marketing. Quite frankly, it had gotten to the point of annoying.
As it happens, around the time that Christmas hit, I hit a blogging rut. So, instead of writing, I started thinking. Here’s what I came up with.
Blog posts don’t have to be master essays. They can be, but there’s nothing wrong with a short blog post.
I’m not great at writing when I’m not inspired. I’m absolutely certain that I’d rather write less, but write when I feel I actually have something to say.
My new job is wonderful. This includes being wonderfully busy. Interestingly enough it’s given me lots of ideas for posts I’d like to write, as a lot of what I do is applicable to the music business.
Video is cool. I like video. Expect to see more of it here soon, including an interview with Juakali and a short clip of Walt Riberio, talking about his newest project, For Orchestra.
I don’t want to cover the news. As much as I love knowing what’s going on, I don’t want this blog to become just another blog covering information you can easily find elsewhere.
Above all, I’ve learned that this outlet is a great way for me to express longer form thoughts, which I miss doing.
So no, I’m not apoloizing. It’s OK to take a step back and it’s OK to re-evaluate. Some would even say it’s necessary.
This post was pushed to the back burner this month in the midst of the craziness that is my life. Over the course of the month it became “that thing” that all writers (or bloggers, in this case) think about. That Post That Must Be Written, to be specific.
First off, I do want to send a huge public thanks to a friend and a very talented web developer, Caroline Keim. I wouldn’t have been able to go to this event had she not invited me, as I’m really just not cool enough to be invited on my own (really, I’m not).
On to the main event…. the event!
This event was put on by Billboard Live, and the concert (Alicia Keys & Friends) was livestreamed on their site and later archived. The event was mainly “& Friends”, as I believe that Miss Keys played three songs (at most) the entire night.
Alicia opened up the evening with a moving performance of Empire State of Mind – Part II. In a venue as rich in history as The Apollo and in her very own neighborhood, this song really took on extra meaning. Plus, I have a big sentimental side, so there’s that.
Thanks to NYPOST.COM, I figured out who the other artists (“and friends”) were. Billboard – in the future a list of the “& friends” would be handy!
Raheem DeVaughn, Hope, Elle Varner, Marsha Ambrosious, Jermaine Paul and Melanie Fiona all performed a few songs each, with Alicia popping on and off the stage throughout the performances to either perform duets with the acts, or perform her own songs as transitions between the guests.
Two acts really stood out – Melanie Fiona and Elle Varner.
Elle Varner was up first, and I wasn’t quite sure what to expect when she stepped on stage. It took about 30 seconds for me to figure out that while Elle may be young, and perhaps new to performing on a stage like The Apollo’s, she is mega-talented. She’s on Twitter and was tweeting about the event before and after, and I went to her YouTube page to see what she had up there when I read through her stream. Take a look at what I found below:
I wish she used YouTube more, but she does use MySpace, and keeps a bit info there.
Melody Fiona, the other standout of the night, on top of having a KILLER dress (seriously, I want to own that dress), also brought plenty of sass with a healthy serving of “Holy cow, that girl has PIPES” to the stage.
She was just nominated for a Grammy, and also performed on Jimmy Kimmel live shortly after her show at The Apollo.
At the risk of overwhelming this post with videos, I’ll leave my favorite song off of the video list – Ay Yo. Click the link to go listen to her performance on Carson Daly’s Last Call.
In true Alicia fashion, she closed out the night with All Right – still one of my favorite songs so no complaints from me!
Now for the social marketing comments…
From a social media perspective, I think this event could have been better executed. There was a MySpace contest for fans to win tickets, but I didn’t see a lot across other social media sites (including Facebook, where she debuted her new album a short month before the event). Also, Billboard’s site doesn’t provide a lot of interaction, and it’s hard to find the event, let alone watch the recording. I’ve done the digging for you here, but even knowing where to go it took me a few minutes to find it.
I also wish it was easier to find out about the “& friends” part of the show, if you couldn’t tell by my comments above. I was sitting next to Xilla from Global Grind and between him, myself and Caroline, we were hard pressed to find the correct names of the performers using our ears (and our iPhones). I spent a chunk of the next day double-checking my work, and figured out that we still had some of the names wrong!
Photos and video weren’t allowed at the event. Since Billboard was live-streaming the event I can see the logic in this, but at the same time, I’d rather show you all the video I shot and photos I took rather than have to point you to YouTube and Billboard’s websites as the sole source of information. I can play devil’s advocate both ways on this, but with things like events – I’m a firm believer in the fact that fans should be able to record the experiences for themselves through photo and video, as long as they appropriately credit the source.
Overall, I’m happy to see Billboard do something like this, but think that little thought was put into the entire picture by all of the involved groups. The event was great, and fulfilled a long-standing want of mine to see Alicia Keys perform, but I still believe that it fell flat in terms of overall impact. If companies in the music business are suffering so much, why don’t they put their full efforts into making events like this a true success? How can they appropriately gauge the effects of social media marketing if they’re only doing part of the work?
So. Go check out Alicia Keys’ new album, go check out the guest performers, and go check out the Billboard Live recording of the night. It was a fun night full of great acts, and I really hope to see more events happening like this in the future. A great start, but there is more to do!
Break out the horn section and tell the drumline “drumroll, please!” – we’re starting and I have news to share!
As the title says, I’m joining Radian6 as a Community Manager!! Much like my co-worker Teresa Basich, I’m excited to announce this news and I’m looking forward to getting started.
For those that may know me personally or professionally, you may know that 2009 was a year of change.
My professional life changed as I transitioned from a marketing role with a B2B telecommunications company to a marketing role with a B2B community platform vendor called Ripple6.
My personal life changed as I dealt with cancer in the family and moving to New York City, seemingly all at once. 2009 was the year that my little sister graduated from college, the year that two of my best friends got married, and the year that I truly realized I felt at home for the first time in my life. Thanks, New York!
The year wasn’t always easy, but it was always rewarding. I was happy to wake up and go to work with my very talented colleagues at Ripple6. I was excited to start this blog, and I was excited to meet new people and form new friendships in New York and around the US.
When the year changed from 2009 to 2010, I was celebrating the New Year near Times Square with a few hundred of my closest friends. With the sounds of “Happy New Year!” and “To new beginnings!” ringing in my ears I realized that while 2009 had been full of change, 2010 would be the year to change them all.
There’s a saying in New York City that “your first year is the toughest.” Going by that saying the next few years should be smooth sailing, as this very day is my 1-year anniversary in New York, and my first day on the job with Radian6.
To say that I’m excited to join the Radian6 team is a complete understatement. I’ve paid close attention to them for awhile now and have always thought the world of the company, the culture, and the team. I feel honored to be joining a team I so respect and admire as a Community Manager, and I’m looking forward to the steps we’ll be taking together as the year unfolds.
In my new role you’ll see me take a more active part in the Radian6 conversations happening across the web on places like Twitter and blogs. I’ll be helping the existing Community team to grow the Radian6 community as well as contributing content on topics relevant to my role and the company. The “never met a stranger” in me loves that I’ll be acting as a first point of contact, and my inner travel bug is excited about the chance to attend industry events and put handles and URLs with faces and names.
I’ve never been one to have a “dream job” in mind, simply because I know that my criteria for that job will change as my career progresses. Saying that, this role is analogous to having your first record go Platinum – you know you’ve worked hard to get here, and you can’t wait to see what comes next.
I could apologize for not posting in a few weeks. But I won’t.
