Intro Why Use Social Media For Marketing
There are Many social media management programs, however, one stands out among the crowd more and more every year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a few decades and I love it. In this post I discuss 12 Reasons Why I adore Agorapulse for Social Media Management and why you will also. Why Use Social Media For Marketing
There Are Lots of social media management tools that Deserve a mention . I’ve used many of these at one time or another, including Sprout Social, Hootsuite, and Buffer.
I won’t go in their features here. They’re Solid options.
However, I changed to Agorapulse a few years ago It and Today has been my No 1 choice to social media management since that time. You may read about some of the attribute comparisons between Agorapulse along with other programs .
But for the purposes of This informative article, I want to focus on Agorapulse so you can consider it.
In Reality, it could literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it will not have features You never use, which makes you think”what’s that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it’s even fun (but we will get to this ). Let us take a look at 12 Reasons why I love Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I do not necessarily use EVERY single function in the exact same moment. I do use a couple of tools for some purposes. However, I really like that Agorapulse includes a suite of features that actually do cover the majority of your social media marketing needs.
In fact Have been slowly moving lots of the features I use on tools around to Agorapulse. It’s difficult not to want to remain”in” this tool as it’s so user-friendly and enjoyable to use. I have taken on a new ambassador role with Agorapulse considering writing this post. The article was updated but my real love for this particular tool and the fact I can not do without it in my toolbox has not changed.
The Agorapulse Culture And Team
Let us begin here. Because with this Rest of the things I love about Agorapulse imply nothing.
Customer support is at the core of business Agorapulse. If their clients are happy and utilizing their instrument in the best possible manner, (and they get results), then everything falls right into place. Their team concentrates on client experience more than anything else.
Agorapulse also stinks About what works, what needs improving and what they can build. So, you are not only a client but a part of a business where your voice will be observed. In reality, lots of the current features I am about to speak about came from client testimonials and opinions.
Caring about clients Is Agorapulse has taken up the rankings as among the social media management programs with the reviews and customer satisfaction. Why Use Social Media For Marketing
I’ve summarized all 12 reasons why I love Agorapulse Below, but let’s start with a video overview of the recent (awesome) update — then I’ll break down the key features. There’s a lot to like.
Impressive, right? Let us jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of participation (which is the reason why I adore Agorapulse the most), let’s take a look at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is one of the easiest I have used. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting work for Instagram as an official Instagram Partner).
The articles can be easily customised by you to suit each platform. As it’s super intuitive to use, I most likely don’t even need to go into detail about this here. You, (like me) need to have the ability to work out how to program a simple article, readily and without education.
Scheduling is simple with Agorapulse! I can.
- Publish instantly
- Queue my article (more of this later)
- Schedule the post in the future for a particular date and time.
It’s also easy to schedule the article to Head out on various platforms, on various times, while being optimised for those platforms (altering the text or picture size).
One feature I especially like is the ability to Kind”@” and then the name of the consumer and Agorapulse will bring up the possible accounts you are able to choose from on Twitter and Facebook. See Agorapulse suggests extra accounts when I start entering their business name.
This helps you to label pages and profiles quickly And saves you time searching for the perfect people to include.
You could schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We’ll get to Instagram in a minute, but for today, Please know that publishing your articles and scheduling in advance on Agorapulse is simple! And like I said, you can also now auto-post into Instagram using Agorapulse as they are an official partner and have access to this new feature via Instagram’s API.
Oh and they have a pretty slick calendar view also, So you are able to see of your articles ready to go across the platforms.
And it is color coded for folks like me That additional amount of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse has 1 column for me to react to notifications and mentions.
To me, that’s”one job” to complete each day. And it’s really almost enjoyable to clear out my inbox.
It is concentrated, it’s simple and it is simple to Use, and that means you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you will need to review or respond to are available ). Your inbox things are highlighted To Review for every stage as items.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for participation in which you respond and participate via enjoys, retweets or replies.
You can also click on a user’s profile it. You’ll then see all the info that you need — right within Agorapulse (like any previous interactions).
Expand an individual profile to see your history!
Only one click and you can see if You’ve Got a History with the conversations and the user you’ve had before. This means you may provide the right people the right attention at the perfect time.
Let’s break this down a little more…
I DMs I’ve and can see how many cites Inside my inbox. When I am looking at this tweet from Ravi, I will see just how many tweets that I must review and that I will review or respond to his conversation. It’s the same for other channels — your entire participation is in one place.
Never miss a mention in your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. But it will be when I have finished writing this post! I do not always get to tune zero every day however I get there often enough to LOVE that”Congratulations” screen!
It’s easy to check of your own references. You can Even filter by mention or message type as follows.
Then review the posts replied to or dealt with. Once a post is replied to by you, it is marked as reviewed.
Or you click on a post to review it without replying.
In the example from Nicky, I can select To reply (or answer by DM), examine the post, assign it for someone else (more of that later), retweet it “just like” the article — all from within precisely the exact same dashboard area on Agorapulse.
Choose how you procedure or will participate the mention or message.
It’s, if I change by Way of Example similar. I am able to view my recent engagement all, I see info or will enlarge on posts. I may follow and unfollow. Why Use Social Media For Marketing
Change between platforms and accounts to Keep up with engagement!
Being able to see All your comments is handy on Instagram, where you can only see the last 50 mentions on your own feed. It’s impossible to maintain with mentions if you have a number of followers. Agorapulse alters that which is enormous for brands and influencers.
Excited? You Can now participate with All your Mentions, even if you are a little late getting to them.
And Needless to Say, I can also readily participate by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this point (you can only publish to LinkedIn.
Agorapulse keeps all of my participation in 1 area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It is about participating with them.
Like I shared previously, Agorapulse enables me to Easily monitor and engage with my very best advocates employing the”Fans and Followers” attribute. From in your Twitter account, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
In this case I hunted on my top 100 users below “TOP”.
You can add profiles and a star to “favorite” folks you want to follow closely in Agorapulse. This way, you’ve got their posts accessible in their very own thread! It’s easy to engage with them and retweet their content!
You see positions for your following in just About every profile view on Agorapulse.
- Engaged — the person has mentioned you (directly, or through a reply to a conversation) or delivered you a DM.
- Ambassador — this individual has retweeted you or posted links.
- Influencer — this individual is frequently retweeted (more than 20 times throughout the last 30 days).
In the case of Nicky, she is all 3 with respect to my @sociallysorted Twitter account. Nicky is someone I should be engaging with (and I do!) .
On Facebook, this Function shows you who has said your webpage, and how many times they’ve liked and commented or delivered a message, as well as their final interaction with you. You can ban them from within Agorapulse, although I expect that happens rarely!
On Instagram you Will see who has left comments their followers/followed that is total counts and you can follow or unfollow from inside Agorapulse.
These basic metrics give you a clear picture of who Follows you, boosts you and participates with you the maximum.
- Setup custom groups of followers within Agorapulse’s dash
- Search on all their interactions
- Search on their own messages, and
- Add notes.
When You’ve Got all It to engage in positive communication with these people — surprise and delight them or maybe reach out to them to thank them! Why Use Social Media For Marketing
Advanced Monitoring, Reviews And search
Consider Agorapulse as your own Private investigator that is Private. It’s possible to use the Monitoring work on Instagram to.
- Hashtag that is Play searches.
- Place that is perform hunts.
What’s so great? It opens up a whole new World of possibility for finding (and linking ) talks about any subject you like (including your brand).
The Capacity for location-based companies is enormous Particularly tourism.
When it comes To reports, Agorapulse really shines. With one click you can create a report that is not difficult to decipher and simple to produce. Ideal for showing clients!
Agorapulse Reports enable your to break Audience in a way which makes sense.
The Comprehensive reports also can help you locate a range Information including.
- Your best performing articles (ie posts, tweets etc) based on participation and attain
- Evolution metrics over time. Agorapulse gives you a fast reading re whether a metric is decreasing or increasing over a period and compares metrics.
- Community management statistics like response time and response rate
- Benchmarking your Facebook Page against opponents
Your material is analysed and Introduced in report form. You can even download it as a csv file to reveal the people/clients/team that must view it the most.
For social media supervisors and agencies that this is Enormous, as it allows you to supply your clientele with data.
It is also possible to take a glance in your competition!
Nearly everyone I know who uses Agorapulse for Social media direction raves about the accounts. They are pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or delegate content… while you sleep”. using Moderation Rules, all.
In which the, I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz crazy.
With Agorapulse I can deal with them Manners.
- I will filter my DMs therefore I don’t see almost all of them at the first place. This is where the magic happens. You can set up filters to weed out”most” of the lousy DMs. Not all (sigh) but most.
- I can filter my feed by DMs or Mentions. Clean them out and I visit DMs. To be fair I get so many DMs which are spam nowadays, it is hard not to miss the excellent ones. Automobile DMs have made DMs useless to me, which is a shame.
Filtering and moderation functions for all accounts Types but I mainly use it for Twitter to”mark as reviewed” all of the Auto DMs which come through saying”thanks to following”.
It mostly filters out The auto-DMs, and yes I am sad that it catches some actual ones as well, however you’ve got to pick your battles!
Along with the moderation rules are not just about spam. You can use them in many ways to
- Filter out articles to be reacted to. So you can respond to them later — you wish to have the posts featuring a hashtag to be labeled in a certain manner.
- Filter those individuals that are SUPER out and post all of the time you don’t have to see every Tweet at Agorapulse — only repond to them sometimes or in Twitter.
- Create custom tags for tweets and comments so it is possible to categorize and research on these!
- Create customized searches for key words that you need to track
- If you’ve got one of the”large” amount accounts (greatest for small agencies) you’ll have posts delegated to a team member (see 11 below).
Basically the moderation function is another Bonus motive to consider Agorapulse for social media management.
A Killer Mobile App
If you are around and out And you need to clean your inbox, the Agorapulse program is.
It is accessible on iOS and Android and it’s super slick to use. I often prefer to use the app vs desktop to process my inbox since it is so easy to review and process messages and mentions. Why Use Social Media For Marketing
Agorapulse’s queue feature allows you to publish Your content onto a replicated, evergreen basis utilizing smart categories — a lot like the way in which Meet Edgar permits you to set articles to be scheduled at particular times daily based on particular categories. I use it for Facebook and Twitter.
If you are currently using a tool and Need to Reduce costs, then contemplate Agorapulse’s evergreen content attribute instead (and you get the bonus of all the other Agorapulse attributes ).
Here are a Couple of things to know about using Agorapulse for content that is repeated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it is super simple to set up and name Your queue insert your schedule for articles to be published on, and catogories. Then of adding content, the process is very intuitive. As you can see, it is a slick dashboard (the consumer experience is amazing ).
Primarily, put your content up and you need to name Classes (all colour-coded and prepared for action!) .
Setting up your classes is easy… and color-coded!
Once you’ve set up your categories, all you Need to Do is add instances to the schedule, like this.
Then I need to include content that is awesome to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a handy visual/image preview of the article, to show you how it’ll look on the newsfeed of this platform you select when you print it.
Pick to Schedule your posts to a certain time slot, or include every article to the Queue of your choice. This component is easy, as you’ve already set up your queue in Measure one. Your Queue, full of articles (and ready to go) will look something like this.
After a post is published, it will return to the Bottom of the lineup, waiting to be queued.
Aside from utilizing the queue operate for perennial Content, you might also choose to .
- Add a post to the program as usual or
- Repeat your post a specific number of times (once you do this you will set the minimum amount of days between repetitions of the article ). Note you could do this to get Facebook but you need to know about the Twitter rules against content see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. When there is a catastrophe or it’s not fantastic timing to post, it is easy to pause the queue.
Perhaps you need to pause a seasonal lineup of posts At Christmas… it’s simple with the pause button!
Meet it was something and Edgar includes a pause button I really wished to see which I opted to replace it with. I requested Agorapulse to add one and they did (they constantly listen — never be afraid to mention tips or provide feedback!) .
Utilize The Queue Function To Announce Facebook Lives
The function could be useful for announcing Events such as a Facebook Live (should you hold them on a weekly or regular basis). Share your articles that needs to go out at a specific time of the week in a queue. I would recommend the posts a bit vary to keep the material fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The principles Aren’t New as discussed by Agorapulse’s CEO Emeric Ernoult. It is just that now they are currently making a point of saying they will enforce them.
Basically this imply that we can Post content that is similar or equal to numerous accounts. This applies to duplicate content.
Let us take a look at how you can post to Twitter with Agorapulse whilst complying with the principles, so once you draft an image similar to this one to post to Twitter, you obey the rules.
Note that you can choose to schedule or queue Your post to Twitter. Here’s where we need to consider Twitter’s principles and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look At the image above, you’ll realize that Agorapulse blocks my ability to post duplicate content. The tool recognises that I am submitting to Twitter! This helps ensure that Twitter’s guidelines are adhered to by me.
Content Variation Tips
Here is how I utilize Agorapulse to save loads of Time and stay from Twitter Jail. Together with Agorapulse, you have two choices for replicating a link.
- You can choose to Schedule your post once (or more than once in the event that you change it). Just put in your post to do so, then choose the time and date you want it to head out at. If it’ll be printed more than once, you will need to edit the repeated or replicate tweets so that they’re not”duplicate” content. More of this is below.
- More than with variants or It is possible to opt to Queue your article once. Agorapulse advocates this. When you’re queueing content for Twitter, make sure that you don’t select the option to”re-queue multiple times.” You can still use this attribute for some other platforms, but this is where you would wind up in violation of Twitter’s rules. While I decide to do it this way, I make sure it’s a special place, then add it on the top or bottom of this queue (ie I select”queue next” or”queue last”).
Advanced Scheduling is also used by me to Publish 1 tweet, then set that tweet to repeat a certain number of occasions. Below, I’ve set it to article no more frequently than every 7 Days, and up to 6 repeats. Just don’t forget to edit the repeats!
I can see, once I program the 6 x repeats Those articles in my schedule. I would go in and alter them to hashtags, emojis, pictures or text. Do this don’t do it later or you will forget.
Note. It is If the link remains the same when you edit your articles Okay. It’s the text that you need to change each time.
I’d been using Advanced Scheduling in this way For a while now to post new content well before the new”principles” were declared. I like to mix it up and it’s better for engagement.
Do not forget Bulk Upload! Agorapulse also allows you to bulk upload around a 100 pieces of content simultaneously using a CSV file. Your photos are included by this and also can incorporate articles from any RSS feed! You might use this to curate articles and save hours!
What’s Coming To Queued Content?
The staff at Agorapulse is working on a Tool to make the variants of tweets easier for us, so we play nice with Twitter and can still get content out quickly. This is new functionality that will enable us to replicate our tweet variants in the one simple interface. I’m looking forward to it. I’m convinced it’s going to be a timesaver! Why Use Social Media For Marketing
Team Communication and Delegation
As easy as Agorapulse would be to utilize, you Don’t need to do all the checking and involvement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 per month), then it’s possible to update to team approval whereby you are able to assign tasks and approve messages across multiple team members.
This is very good for customer support brilliance.
This attribute is a good if you are a group that is growing You to update to.
Oh and guess what? Remarks and teamwork happens in Real time. So if Joe and Jess are online at precisely the same time working on precisely the accounts, there won’t be double-up. It is possible to see exactly what your team is currently doing in real time.
Posting To Instagram
Agorapulse is A proud Instagram spouse. This suggests that they are one of the tools to get entry to the API to allow of Instagram!
In Case You Have one of the business accounts with Agorapulse you can now auto-schedule into Instagram. This means you can plan your content beforehand and click on to post in your phone whenever you are ready OR you can auto post.
Just make sure that you don’t forget to engage You autopost….posting is just a part of this process. You need to follow up on replies and comments.
I believe that Agorapulse is the instrument which Offers both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it is a win-win-win if you have a company account. Are a fee!
All you Want To do would be.
- Download the Agorapulse app and hook up your Instagram account.
- On Your program or desktop, schedule your Instagram article (add picture and caption) then schedule the time and date you want to print it. You can choose to change on Auto-scheduling or you’ll be able to use the app to connect through to Instagram and place the picture.
- When it is time to 19, if you post will get a notification through your mobile app. Just click”Publish” and you will be changed through to the Instagram app.
- Post as you would normally on Instagram. Your copy/description is going to be duplicated and you want to glue it into the Instagram app. Check you are ready to go and you have additional as necessary!
Again, I am super impressed that Agorapulse has Added another feature that would normally require us to use the attribute and a tool makes it even better. Bringing these tools saves time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here is where we get to Some features which are for the higher degree of membership on Agorapulse.
The capability to respond to ad comments Begins at Moderate Level of Membership (beginning at $99 a month)
With comments on ads is hard for keeping up Facebook and Instagram ads. Agorapulse allows you engage with them readily and to see them and pulls in the ad comments to your own inbox.
If you understand what it’s like to maintain and run ads With the comments (including the spam), then you’ll know that this purpose is bliss for ad managers and webpage admins. Bliss. Why Use Social Media For Marketing
Bonus Free Tools
You can also take Advantage of these tools on their site.
- A Facebook Page Barometer — to determine how well your fan fares and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter functionality, right today
If you need one More reason to test out Agorapulse here it is.
They have some of the best pricing of some of the Social media management applications.
Prices begin at $49 each Month for small/solo businesses with costs for medium, large and enterprise companies. You will discover more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media management, try Some of the tools and take the free trial to get a spin, you’ll be hooked as I am.