Background Why Use Social Media
There are Many social media management tools, but one stands out amongst the crowd more and more each year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a few decades now, and I really like it. In this post I share 12 Reasons Why I adore Agorapulse for Social Media Management and you will too. Why Use Social Media
There are many social media management tools that Deserve a mention here. I have used many of these at one time or another, such as Hootsuite, Sprout Social, and Buffer.
I won’t go in their features . They are Solid options.
However, I changed to Agorapulse a few years ago It and Today has been my No 1 choice for social media direction since that time. You may read about some of the attribute comparisons between Agorapulse and other platforms here.
But for the purposes of This post, I wish to focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
In Reality, it could be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
Only, it doesn’t have a lot of extraneous features You never use, which makes you think”what’s that used for?” . It’s sensible, no-fluff and super simple to use.
Dare I say, it is even fun (but we’ll get to that). Let’s take a look at 12 Reasons why I adore Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I must mention that I don’t always use each and every function in precisely the exact same time. I do use a couple of tools. But I love that Agorapulse includes a package of features that do cover the majority of your social media advertising needs.
In fact, I Have been moving a lot of the attributes I use on tools around to Agorapulse. It’s difficult not to wish to remain”in” this tool as it’s so user-friendly and enjoyable to use. I have taken on a brand ambassador role with Agorapulse since writing this article. The post has been updated but my genuine love for this tool and the fact I can not do without it in my toolbox has not changed.
The Agorapulse Team And Staff
Let’s begin here. Because without this, the Rest of the things that I adore about Agorapulse mean nothing.
Customer support is at the core of business at Agorapulse. If their clients are happy and utilizing their tool in the finest possible way, (and they get results), then everything falls right into place. Their team focuses on client experience more.
Agorapulse also stinks To clients about what works, what needs improving and what they can build next. Thus, you are not a customer but a part of a business where your voice will be heard. In reality, many of the current features I am going to speak about came from opinions and client testimonials.
Caring about customers Is Agorapulse has taken up the ranks as one of those social media management tools with all the reviews and customer satisfaction. Why Use Social Media
I’ve outlined all 12 reasons why I love Agorapulse Below, but let’s begin with a video overview of their recent (awesome) upgrade — then I’ll break down the key capabilities. There is a lot to enjoy.
Impressive, right? Let us jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Purpose of participation (that is the reason why I adore Agorapulse the most), let’s take a peek at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is one of the easiest I’ve used. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting work for Instagram as an official Instagram Partner).
The posts can be easily customised by you to match each platform. I probably don’t even have to go into detail about this here, as it’s super intuitive to use. You, (like me) need to be able to work out how to program a simple article, readily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish instantly
- Queue my post (more of that later)
- Schedule the article later on for time and a particular date.
It’s also easy to schedule exactly the same post to Head out on various platforms, on various occasions, while being optimized for those platforms (altering the text or picture size).
One feature I like is the capability to Kind”@” and the title of the consumer and Agorapulse will bring up the possible accounts you can pick from on Twitter and Facebook. See Agorapulse suggests additional accounts once I begin entering their business name.
This helps you to label profiles and pages quickly And saves you time looking to include.
You could schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for now, Please be aware that publishing your articles and scheduling in advance on Agorapulse is super easy! And like I said, it is also possible to now auto-post to Instagram with Agorapulse since they are an official partner and have access to this new feature via Instagram’s API.
Oh and they have a slick calendar view also, That means you can see your articles ready to go across all of the programs.
And it’s colour coded for people like me That level of organisation that is visual. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse mentions and has only 1 pillar for me to respond to notifications.
To me, that’s”one task” to complete each day. And it’s actually almost enjoyable to clear out my inbox.
It’s focused, it’s simple and it is easy to Use, and that means you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to examine or respond to are available ). Your inbox things are highlighted To Review for each platform as items.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for participation where you respond and engage via responses, retweets or likes.
You can click on a user’s profile to enlarge it. You’ll then see all of the information that you need — directly within Agorapulse (including any prior interactions).
Expand your history to be seen by an individual profile!
If You’ve Got a Only one click and you will see History with the user and the conversations you’ve had before. As a consequence, that you can give the people the ideal attention at the time.
Let us break this down a little more…
I DMs I’ve and can see how many cites In my inbox. If I am looking at this tweet from Ravi, I can see how many tweets that I must review and that I will review or respond to his tweet. It’s the exact same for other social channels — all of your engagement is in 1 area.
Never skip a mention in your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. But it will be when I have finished writing this article! I do not always get to tune zero every day but I get there often enough to LOVE that”Congratulations” display!
It’s simple to inspect all of your mentions. You can Filter by cite or message kind as follows.
Then review the posts you’ve replied to or dealt with. It is automatically marked as reviewed As soon as you reply to a specific post.
Or you simply click on a post to critique it without replying.
In the example from Nicky, I could select To answer (or reply from DM), examine the article, assign it for someone else (more of that later), retweet it or”like” the post — all from within the same dashboard place on Agorapulse.
Choose how you process or will participate the mention or message.
It’s if I change for example similar. I can see all my recent engagement, I see information or will enlarge on posts. I may also follow and unfollow. Why Use Social Media
Easily change between programs and accounts to Keep up with participation!
Being able to see your comments ALL are handy on Instagram, in which you generally can find the past 50 mentions on your own feed. In case you’ve got a number of followers it’s impossible to keep up with mentions. Agorapulse changes that which is huge for brands and influencers.
Excited? You Can now participate your with ALL Mentions, even when you are getting to them.
And of course, I can also engage by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this stage (you can only print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It is about engaging with them.
Like I shared above, Agorapulse allows me to Easily monitor and engage with my very best advocates using the”Fans and Followers” feature. From within your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I hunted in this scenario under “TOP”.
With favorites you can add profiles and a star to “favorite” people that you want to follow closely in Agorapulse. In this manner, you’ve got their articles accessible in their very own thread! It’s easy to engage with them and retweet their content!
You see rankings for your following in just About every profile view on Agorapulse.
- Engaged — the person has said you (directly, or through an answer to a dialogue ) or sent you a DM.
- Ambassador — this person has retweeted you or posted links.
- Influencer — this person is often retweeted (over 20 times throughout the last 30 days).
In the case of Nicky, she is all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I ought to be engaging with (and I do!) .
On this, Facebook Function shows you who’s said your webpage, and how many times they have enjoyed and commented or delivered a message, as well as their final interaction with you. It is also possible to prohibit them from the page from inside Agorapulse, although I expect that happens rarely!
On Instagram you Will see who has left comments on your post, their followers/followed that is complete counts and you are able to trace or unfollow from inside Agorapulse.
These metrics give you a clear image of who Follows you, promotes you and engages with you the maximum.
- Setup custom groups of followers inside Agorapulse’s dash
- Search on each of their interactions
- Search on their messages, and
- Add notes.
When You’ve Got this information you can use all It to engage in communication with these people — surprise and pleasure them maybe reach out to thank them! Why Use Social Media
Advanced Tracking, Search And Reports
Consider Agorapulse as your personal Investigator that is personal. You can use the Tracking work on Instagram to.
- Hashtag that is Play hunts.
- Location searches.
What’s so great? It opens up a whole new World of chance for finding (and joining) talks about any subject you like (like your brand).
The potential for companies is enormous With this feature, particularly tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that is easy to create and not difficult to decode. Ideal for showing customers!
Agorapulse Reports help you to break your down Audience in a means that makes sense.
The Comprehensive reports also can help you locate a range Information including.
- Your best performing articles (ie articles, tweets etc) based on participation and reach
- Development metrics over time. Agorapulse compares metrics and gives you a quick reading re if a metric is decreasing or increasing over a period.
- Community management statistics such as reaction time and response rate
- Benchmarking your Facebook Page against competitors
Your material is analysed and Introduced in report form. You can download it as a csv file to show the people/clients/team that needs to view it the most.
For social media supervisors and agencies this is Enormous, as it allows you to provide easy-to-read data to your clients.
It is also possible to have a peek!
Just about everyone I know who uses Agorapulse to get Social media management raves about the reports. They’re pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or assign content… while you sleep”. All by using Moderation Rules.
In which the I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them Manners.
- Therefore that I really don’t see most of them in the first 17, I will filter my DMs. This is where the magic occurs. You can set up filters to weed out”most” of the lousy DMs. Not all (sigh) but most.
- I will then filter my feed by DMs or Mentions. I visit DMs and clean them out fairly quickly. To be fair I get numerous DMs that are spam these days, it is hard not to overlook the good ones. Automobile DMs have made DMs useless to me personally, which is a true shame.
Moderation and filtering functions for all accounts Types but I mostly use it for Twitter to”markers as reviewed” all the Auto DMs which come through saying”thanks for following”.
It filters out The auto-DMs, and yes I am sad that it grabs some real ones as well, however you have to choose your battles!
Along with the moderation rules are not about spam. You can use them in several ways to
- Filter out content to be responded to. You want to have all of the posts featuring a hashtag to be tagged in a manner that is certain — so you can respond to them.
- Filter those individuals that are SUPER engaged out and post all of the time you don’t need to see every Tweet in Agorapulse — only repond to them or natively in Twitter.
- So it is possible to categorize create custom tags for remarks and tweets and search on them!
- Create customized searches for keywords which you need to track
- In case you’ve got one of those”big” amount accounts (greatest for smaller agencies) you’ll have posts assigned to a team member (see 11 below).
Fundamentally the moderation function is another Bonus reason to consider Agorapulse for social media direction.
A Killer Mobile App
If you are about and out And you will need to clean your inbox, the more Agorapulse program is.
It is accessible on iOS and Android and it is super slick to use. I often prefer using the program vs background computer to process my inbox since it’s so simple to review and procedure mentions and messages. Why Use Social Media
Agorapulse’s queue feature Permits You to publish Your articles onto a repeated, evergreen basis utilizing smart categories — much like the way in that Meet Edgar permits you to set articles to be scheduled at certain times of day based on certain categories. I use it for Facebook and Twitter.
If you are using a tool and want to Cut costs, then consider Agorapulse’s evergreen content attribute instead (and you get the bonus of all of the additional Agorapulse attributes ).
Here are a Couple of things Agorapulse for queued content.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it simple to set up and title Your queue insert your schedule to get posts to be published on, and catogories. Then of adding content, the process is intuitive. As you can see, it is a slick dash (the consumer experience is amazing ).
Primarily, put up your articles and you need to name Categories (all colour-coded and prepared for action!) .
Setting up your classes is easy… and color-coded!
When You’ve set up your classes, all you have to Do is add times to the schedule.
Then I Want to add amazing content to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a preview of the post, to show you how it will look on the newsfeed of this platform you choose when you publish it.
Choose to Schedule your articles to a certain time slot, or add each post to the Queue of your selection. As you have already set up your queue this component is simple. Your Queue, full of articles (and ready to go) will appear something like this.
After a post is published, it will return to the Bottom of this lineup, waiting to be queued again.
Aside from utilizing the queue function for perennial Content, you might even choose to .
- Add a post to the program as normal or
- Replicate your article a specific number of times (once you do this you will place the minimum amount of times between repetitions of the article ). Be aware you could accomplish this for Facebook but you have to know about the Twitter rules against duplicate content see below.
You Can Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has included a pause button. For any reason it’s not great timing to post or if there’s a catastrophe, it is easy to pause the queue with one click.
Perhaps you need to pause a lineup of articles At Christmas… it is simple with the pause button!
Meet Edgar has a pause button and it was something That I really wanted to see in any tool which I opted to replace it with. I requested Agorapulse to include one and they did (they always listen never be afraid to mention suggestions or give feedback!) .
Utilize The Queue Function
The queue function can be for announcing handy Events such as a Facebook Live (if you hold them to a weekly or regular basis). Share your articles that must go out weekly in a queue at a certain time of the week. I’d recommend a bit varies the articles to keep the material fresh and.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The rules are not Fresh as addressed by Agorapulse’s CEO Emeric Ernoult. It’s just that now they’re making a bigger point of saying they will apply them.
Fundamentally this mean that we can Simultaneously post similar or identical articles to numerous accounts. This applies to duplicate content in exactly the account.
Let us take a look at how you can still post to Twitter with Agorapulse whilst complying with all the rules, so you obey the rules once you draft a picture similar to this one to post to Twitter.
Note that you can elect to to queue or program Your post to Twitter. Here is where we need to consider Twitter’s rules and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look closely In the image above, you’ll see that Agorapulse blocks my ability to post duplicate content to over one of my Twitter accounts. The tool recognises that I am submitting to Twitter! This helps make sure the guidelines of Twitter are adhered to by me.
Content Variation Tips
This is how I use Agorapulse to save loads of Time and remain out of Twitter Jail. With Agorapulse, you currently have two choices for repeating a link.
- It is possible to choose to Schedule your article once (or more than once if you vary it). To do this, simply put in your article, then choose the date and time you want it to head at. If it’ll be published more than once, you will need to edit the replicated or duplicate tweets so that they’re not”duplicate” content. More of that is under.
- You can choose to Queue your post once or more than with variants. Agorapulse advocates this. When you’re queueing articles for Twitter, be certain you don’t choose the option to”re-queue multiple times.” This is where you’d end up in violation of the rules of Twitter, although you can use this feature for some other platforms. While I choose to do it this way, I’m sure it’s a unique place, then add it on the top or bottom of this queue (ie I choose”queue alongside” or”queue last”).
I also use Advanced Scheduling to Write 1 tweet, and then set that tweet to repeat a certain number of times. Below, I have set it to article more frequently than every 7 Days, as well as 6 repetitions. Don’t forget to edit the repeats!
I can easily see After I program the 6 x repeats Those posts in my schedule. I would go straight in and alter them to new text, emojis, pictures or hashtags. Do this immediately — don’t do it later or you may forget.
Note. It’s If the link remains the same when you edit your posts Okay. It is the text that you have to change each time.
I’d been utilizing Advanced Scheduling in this way For a little while now to post fresh content well ahead of the new”principles” have been announced. I like to mix it up and it is better for involvement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload around a 100 pieces of content at once by using a CSV file. Your photographs are included by this and can include content! You can use this to curate articles from different sites and save hours!
What’s Coming To Queued Content?
The team at Agorapulse is functioning on a Tool to produce us tweets’ variants, so we play nice and can get content out fast. This will be new functionality that will let us repeat our tweet variations quickly — all in the one interface that is easy. I am looking forward to it. I am sure it’s going to be a timesaver! Why Use Social Media
Team Communication and Delegation
As Simple as Agorapulse is to utilize, you Do not need to do all of the checking and involvement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 a month), then it’s possible to update to team approval whereby you can assign tasks and accept messages around multiple team members.
This is very good for customer support brilliance.
This feature is a good, if you are a team You to update to.
Oh and guess what? Comments and teamwork occurs in Actual time. So if Jess and Joe are online at precisely the exact same time working on the exact same accounts, there won’t be double-up. It is possible to see what your staff is currently performing in real time.
Posting To Instagram
Agorapulse is A Instagram spouse. This also suggests they are one of the first tools to acquire entry to Instagram’s API to allow auto-posting to Instagram that is HUGE!
In Case You Have one of the Company accounts with Agorapulse you can now auto-schedule into Instagram. This means that you can plan your content ahead of time and click when you’re ready OR you can, to post in your phone auto post.
Make sure that you don’t forget to participate if You autopost….posting is merely a part of the process. You have to follow up on replies and comments.
I Think That Agorapulse is the instrument which Offers both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it’s a win-win-win in case you’ve got a company account. Many Instagram tools that provide you reports are a fee!
All you Want To do is.
- Download the Agorapulse program and hook your Instagram account.
- On Your program or desktopcomputer, schedule your Instagram article (add photo and caption) then schedule the time and date that you need to print it. You can opt to change on Auto-scheduling or you can use the program to link through to Instagram and place the picture.
- If you post manually, will receive a notification via your program when it is time. Just click”Publish” and you’ll be switched through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description is going to be copied and you need to paste it. Check you are good to go and you have hashtags added as necessary!
Again, I am impressed that Agorapulse has Added another feature that would normally require us to utilize another tool and the new feature makes it even better. Bringing these tools collectively saves time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Ad Comments
Here’s where we get to Some features which are for the higher degree of membership on Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (beginning at $99 per month)
Keeping up with comments on ads is difficult for Equally Facebook and Instagram ads. Agorapulse allows you to see them and participate with them easily and pulls to your own inbox from the advertisement comments.
If you run advertisements and understand what it’s like to maintain With the remarks (including the spam), then you’ll know that this purpose is bliss for ad managers and webpage admins. Bliss. Why Use Social Media
Bonus Free Tools
You can choose Advantage of those tools on their website including.
- A Facebook Page Barometer — also to test your engagement, and to determine how well your fan fares from the peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter functionality, right today
If you really need one More reason to check out Agorapulse then here it is.
They have some of the pricing of some of the Social media management tools.
Prices begin at $49 each Month for small/solo companies with increasing costs for medium, large and enterprise companies. You can find out more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media management, try Some of their free tools and choose the free trial to get a spin, you will be hooked as I am.