Intro Why Use A Social Media Management Tool
There are Many social media management tools, but one stands out among the crowd more and more every year — Agorapulse. I have utilized Agorapulse for Social Media Management for a couple of years now, and I really like it. In this article I share 12 Reasons Why I adore Agorapulse for Social Media Management and why you will also. Why Use A Social Media Management Tool
There are many social media management applications that Deserve a mention here. I have used many of them at one time or another, including Hootsuite, Sprout Social, and Buffer.
I won’t go into their features . They’re Solid choices.
However, I changed to Agorapulse a Couple of Years ago Now and it has been my No 1 choice for social media direction since that time. You may read about some of the feature comparisons between Agorapulse and other programs here.
However, for the purposes of This informative article, I wish to just focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
In fact, it could literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it doesn’t have features that are extraneous That you never use, which makes you think”what is that used for?” . It’s sensible, no-fluff and super simple to use.
Dare I say, it is even enjoyable (but we’ll get to this ). Let’s take a look at 12 Reasons why I love Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I must mention that I don’t always use each and every function in the exact same time. I do use a couple of tools. But I really like that Agorapulse has a suite of features that do cover most of your social media marketing needs.
In fact, I Have been slowly moving a lot of the features I use on additional tools around to Agorapulse. It’s hard not to want to remain”in” this tool as it’s so user-friendly and enjoyable to use. I have taken on a brand ambassador part with Agorapulse since writing this article. The post has been updated but my genuine love for this tool and the fact I can’t do with it in my toolbox has not changed.
The Agorapulse Culture And Team
Let us begin here. Because without this Rest of the things I love about Agorapulse imply nothing.
Customer support is at the core of business at Agorapulse. If their clients are happy and using their tool in the best possible manner, (and they receive results), then everything falls into place. Their staff concentrates on customer experience more.
Agorapulse also stinks To customers about what works, what they are able to build next and what needs improving. You are not a client but a part of a business. In reality, many of the features that I am about to talk about came from client recommendations and opinions.
Caring about customers Is Agorapulse has taken up the rankings as among the social media management programs with all the best reviews and customer satisfaction. Why Use A Social Media Management Tool
I’ve outlined all 12 reasons why I love Agorapulse Below, but let us begin with a video overview of their current (awesome) upgrade — then I will break down the critical capabilities. There’s a lot to enjoy.
Impressive, right? Let us jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Purpose of participation (that is the reason why I love Agorapulse the most), let’s take a look at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one of the easiest I have used. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting work for Instagram as an official Instagram Partner).
The articles can be easily customised by you to suit each platform. As it’s super intuitive to use, I don’t even need to go into detail about this here. You, (like me) need to have the ability to work out how to schedule a simple article, readily and without instruction.
Scheduling is simple with Agorapulse! I could.
- Publish instantly
- Queue my article (more of this later)
- Schedule the article later on for time and a specific date.
It’s also super easy to schedule the post to Go out on different platforms, on different times, while being optimized for those platforms (changing the text or image size).
One feature I particularly like is the capability Kind”@” and then the name of the user and Agorapulse will bring up the probable accounts you can choose from on Twitter and Facebook. See how Agorapulse suggests accounts when I begin entering their company name.
This helps you to tag profiles and pages fast And saves you time looking to add.
You can schedule easily to LinkedIn.
Easily print to LinkedIn with Agorapulse
We’ll get to Instagram in a moment, but for today, Please be aware that publishing your content and scheduling in advance on Agorapulse is super simple! And like I said, you can also now auto-post into Instagram using Agorapulse as they are an official partner and have access to this new feature via Instagram’s API.
Oh and they have a slick calendar opinion That means you are able to see your articles ready to go across the platforms.
And it is color coded for folks like me who need That additional level of organisation that is visual. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse has 1 pillar for me to respond to mentions and notifications.
To me, that’s”one task” to complete each day. And it’s really almost enjoyable to clear out my inbox.
It’s focused, it is easy and it is super easy to Use, so you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you need to examine or respond to are available ). Your inbox things are emphasized To Review for every stage as things.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for engagement where you engage and respond via enjoys, retweets or responses.
You can also click on a user’s profile it. You will then see all the information that you want — right within Agorapulse (like any prior interactions).
Expand your history to be seen by an individual profile!
Only one click and you can see if You’ve Got a History with the conversations and the user you have had before. As a consequence, that you may give the ideal people the ideal care at the time.
Let’s break this down a bit more…
I DMs I have and can certainly see how many mentions In my inbox. If I am looking at this tweet from Ravi, I will see how many tweets I have to review and that I can review or respond to his tweet. It is the same for channels that are social — your engagement all is in 1 place.
Never skip a mention in your inbox!
I know my inbox Isn’t empty in this screenshot. When I have finished writing this post, but it’s going to be! I don’t always get to inbox zero every day however I get there often enough to LOVE that”Congratulations” screen!
It’s simple to inspect all your mentions. You can Even filter by mention or message kind as follows.
Then only review the posts responded to or dealt with. It is marked as reviewed once you reply to a specific post.
Or You Just click on a place to review it without replying.
I could choose To reply (or reply by DM), review the post, assign it to get someone else (more of that later), retweet it or”like” the article — all from within precisely the exact same dashboard area on Agorapulse.
Choose how the mention process or will engage or message.
It’s if I switch by Way of Example similar. I can see all of my current participation, I see info about a user or will enlarge on posts. I unfollow and can follow. Why Use A Social Media Management Tool
Switch between accounts and platforms to Keep up with engagement!
Being able to see ALL of your remarks is handy on In which you can find the last 50 mentions on your feed. It’s not possible to maintain with mentions In case you’ve got a number of followers. Agorapulse alters all that which is enormous for brands and influencers.
Excited? Now you can participate your with ALL Mentions when you are getting to them.
And Needless to Say, I could readily engage by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can just print to LinkedIn.
Agorapulse retains all my participation in 1 area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It’s about participating with them.
Like I shared above, Agorapulse enables me to Easily track and engage with my very best advocates employing the”Fans and Followers” feature. From within your Twitter accounts, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I searched in this case below “TOP”.
You can add profiles and a star to “favorite” people that you want to follow carefully in Agorapulse. In this manner, you’ve got their articles accessible in their own thread! It’s simple retweet their articles and to engage together!
You see rankings for the following in only About each profile perspective on Agorapulse.
- Engaged — the person has said you (directly, or via an answer to a dialogue ) or sent you a DM.
- Ambassador — this individual has retweeted posted or you links to your site.
- Influencer — this individual is frequently retweeted (more than 20 times during the last 30 days).
In Nicky’s case, She’s all 3 with respect to my @sociallysorted Twitter account. Nicky is somebody I should be engaging with (and I do!) .
On this, Facebook Function shows you who has said your page, and the number of times they have liked and commented or delivered a message, in addition to their final interaction with you. It is also possible to prohibit them from within Agorapulse, although I expect that happens infrequently!
On Instagram you Will see who has left comments in your post, their total followers/followed counts and you are able to trace or unfollow from within Agorapulse.
You are given a clear picture of who by these metrics Follows you, boosts you and participates with you the most.
- Set up custom groups of followers inside Agorapulse’s dash
- Search on each of their interactions
- Search on their own messages, and
- Add personal notes.
When You’ve Got this information you can use all It to take part in positive communication with these people — surprise and delight them maybe reach out to thank them! Why Use A Social Media Management Tool
Advanced Monitoring, Search And Reports
Think of Agorapulse as your own Private investigator that is personal. You can use the Monitoring work on Instagram to.
- Hashtag searches.
- Location that is perform searches.
What is so great about it? It opens a whole new World of chance for locating (and linking ) talks about any subject you like (including your brand).
The potential for companies is enormous Especially tourism.
When it comes To reports, Agorapulse really shines. With one click you can make a report that is easy to decode and simple to create. Ideal for showing customers!
Agorapulse Reports enable your to break down Audience sense.
The detailed reports can help you locate a range Information such as.
- Your best performing content (ie posts, tweets etc) based on engagement and reach
- Development metrics over time. Agorapulse compares metrics over the years and provides you a reading re if a metric is increasing or decreasing over a period.
- Community management data such as response time and response speed
- Benchmarking your Facebook Page against opponents
Your best performing material is easily analysed and Presented in report form. You may download it as a csv file to reveal it to that the people/clients/team that must view the most.
For social media supervisors and agencies that this is Huge, as it allows you to provide information that is easy-to-read to your clientele.
It is also possible to take a peek!
Just about everyone I know who uses Agorapulse to get Social media management raves about the reports. They are fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or assign articles… while you sleep”. All using Moderation Rules.
Where the, I like this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I can deal with them Manners.
- I can filter my DMs so that I really don’t see almost all of them in the first place. This is where the magic occurs. You can set up filters to weed out”most” of those bad DMs. Not all (sigh) but most.
- I will filter my feed by Mentions or DMs. Clear them out fairly fast and I usually visit DMs. To be fair I get numerous DMs which are spam these days, it is hard not to overlook the good ones. Auto DMs have made DMs useless to me personally, which is a real shame.
Filtering and moderation works for all accounts Types but I mainly use it for Twitter to”mark as reviewed” all of the Auto DMs that come through saying”thanks for following”.
It mostly filters out The auto-DMs, and yes I am sad that it grabs some actual ones also, but you have to pick your battles!
Along with the moderation principles are not about spam. You can use them in several ways to
- Filter out content to be responded to. So you’re able to respond to them — you want to have all the articles featuring a particular hashtag to be tagged in a way.
- Filter out those individuals that are SUPER and post all the time so you don’t need to observe every Tweet at Agorapulse — only repond to them or in Twitter.
- Create customized tags for tweets and comments so you can categorize and search on them!
- Create customized searches for key words which you need to track
- In case you’ve got one of the”big” amount accounts (best for smaller agencies) you can have articles assigned to a team member (see 11 below).
Basically the moderation function is another Bonus reason to consider Agorapulse for social media direction.
A Killer Mobile App
If you are out and about And you will need to clear your inbox, the more Agorapulse app is.
It is available on iOS and Android and it’s super slick to use. I often prefer to use the app vs desktop to process my inbox since it’s so simple to review and process messages and mentions. Why Use A Social Media Management Tool
Agorapulse’s lineup feature Permits You to publish Your content onto a replicated, evergreen basis utilizing intelligent categories — much like the way by which Meet Edgar permits you to set articles to be scheduled at certain times of day based on particular categories. I use it for Twitter and Facebook.
If you are using a tool such as Meet Edgar and want to Cut costs, then contemplate Agorapulse’s evergreen content feature instead (and you have the bonus of all the other Agorapulse attributes ).
Here are a few things to know about using Agorapulse for repeated, queued content.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse title and it simple to set up Your queue catogories, and insert your program to get articles to be published on. Then the procedure for adding content is extremely intuitive. As you can see, it is a slick dash (the user experience is awesome).
Primarily, You Have to name and put your content up Classes (all colour-coded and ready for action!) .
Setting up your classes is simple… and color-coded!
All you have to once you’ve set up your categories Do is add times to the schedule.
Then I need to add content that is awesome to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of the post, to show you how it will appear on the newsfeed of this platform when you print it, you select.
Choose to Schedule your articles to a time slot, or include every post to your choice’s Queue. This component is easy as you have already set your queue up in Measure one. Your Queue, filled with articles (and prepared to go) will look something like this.
Once a post is published, It Is Going to return to the Bottom of this queue, waiting to be queued.
Apart from using the queue function for repeated Content, you can decide to either.
- Add a post to the schedule as normal or
- Repeat your article a certain number of times (once you do so you may set the minimum amount of days between repeats of the post). Note that you can do this to get Facebook but you need to know about the Twitter rules see below.
You Can Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has added a pause button. It’s not great time to post or When there is a disaster, it is easy to pause the queue.
Maybe You need to pause a seasonal lineup of articles At Christmas… it’s easy with the pause button!
Meet it was something and Edgar has a pause button That I really wished to see which I chose to replace it with. I requested Agorapulse to add one plus they did (they always listen — never be afraid to mention tips or provide opinions!) .
Use The Queue Function To Announce Facebook Lives
The queue function could be handy for announcing Events such as a Facebook Live (if you hold them to a weekly or regular basis). Share your articles that needs to go out each week in a queue at a specific time of the week. I would recommend a little varies the posts to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The principles are not Fresh as discussed in this informative article by Agorapulse’s CEO Emeric Ernoult. It is just that they’re making a point of saying they will be enforced by them.
Fundamentally this mean that we can Post similar or identical articles . This also applies to replicate content.
Lets’s take a look at how you can still post to Twitter with Agorapulse whilst complying with the rules, so the rules are complied with by you, once you draft an image like this one to post to Twitter.
Notice You Could choose to schedule or queue Your article to Twitter. Here’s where we have to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look more closely In the picture above, you’ll realize that Agorapulse blocks my ability to post duplicate content to over one of my Twitter accounts. The instrument recognises that I’m submitting to Twitter! This helps ensure that Twitter’s guidelines are adhered to by me.
Content Variation Tips
Here is how I utilize Agorapulse to save me loads of Time and remain out of Twitter Jail. With Agorapulse, you have two choices for repeating a hyperlink.
- You can opt to Schedule your article once (or more than once in the event that you change it). To do so, simply add your article, then pick the time and date you would like it to go out at. If it will be printed more than once, you will want to edit the replicated or duplicate tweets so they’re not”replicate” content. More of this is below.
- More than with variations or It is possible to choose to Queue your post once. Agorapulse advocates this. When you’re queueing articles for Twitter, make sure that you don’t select the option to”re-queue multiple occasions.” This is where you’d end up in breach of Twitter’s rules, although you can use this feature for other platforms. When I decide to do it this way, I’m sure it’s a special place, then add it on the top or bottom of the queue (ie I choose”queue next” or”queue last”).
Advanced Scheduling is also used by me to Write one tweet, then set that tweet to repeat a certain number of times. Below, I’ve set it to article than every 7 Days, as well as 6 repeats. Don’t forget to edit the repeats!
I could easily see once I schedule the 6 x repeats Those articles in my schedule. I’d go in and alter them to emojis text, images or hashtags. Do this quickly — don’t do it later or you will forget.
Note. It is If the link stays the same when you edit your posts, ok. It’s the text that you need to change each time.
I’d been utilizing Advanced Scheduling in this way For a while today to post fresh content — well ahead of the new”rules” were announced. I like to mix it up and it is better for involvement.
Do not forget Bulk Upload! Agorapulse also allows you to bulk upload up to a 100 pieces of content by using a pre-populated CSV file. This also can incorporate content and includes your photos! You might even use this to curate articles from other websites and save hours!
What is Coming To Queued Content?
The staff at Agorapulse is functioning on a Tool to make the variants of tweets easier for us, therefore we can still get out content fast and play nice with Twitter. This will be new functionality that will enable us to replicate our tweet variations quickly — all in the one easy interface. I’m awaiting it. I’m convinced it’s going to be a timesaver! Why Use A Social Media Management Tool
Team Communication and Delegation
As easy as Agorapulse is to utilize, you Don’t have to do all the checking and involvement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 a month), then you can upgrade to team approval whereby you are able to assign tasks and accept messages around multiple team members.
This is very good for customer support brilliance.
This feature is a good, if you are a team You to update to.
Oh and guess what? Teamwork and comments happens in Actual time. If Joe and Jess are online at precisely the exact same time working on precisely the account, there won’t be double-up. It is possible to see exactly what your team is currently performing in real time.
Posting To Instagram
Agorapulse is A proud Instagram partner. This means that they are one of the first tools to get access to Instagram’s API to allow!
In Case You Have one of the business accounts with Agorapulse you can into Instagram. This usually means you can organize your content beforehand and click when you are ready OR you are able to to post on your phone auto article.
Make sure that you don’t forget to engage if You autopost….posting is just a part of the process. You need to follow up on answers and comments.
I Think That Agorapulse is the tool that Offers both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it’s a win-win-win if you’ve got a company account. Instagram tools that give you reports are a separate fee!
All you Want To do would be.
- Download the Agorapulse program and hook your Instagram account.
- On Your app or background , schedule your Instagram article (add photo and caption) then program the date and time you want to print it. You may opt to switch on Auto-scheduling or you’ll be able to use the app place the picture and to connect through to Instagram.
- If you post will get a notification through your app when it is time. Just click”Publish” and you will be changed through to the Instagram program.
- Article as you would normally on Instagram. Your copy/description will be copied and you want to glue it to the Instagram app. Check you have hashtags added as necessary and you are ready to go!
I am super impressed that Agorapulse has Added another feature that would require us to use the feature and a separate tool makes it even better. Bringing these tools saves time AND money and is an integral reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here is where we get to Some features that are for the greater degree of membership Agorapulse.
The ability to respond to ad comments Starts at Moderate Level of Membership (starting at $99 per month)
With opinions on ads is hard for keeping up Facebook and Instagram advertisements. Agorapulse pulls from the ad comments and lets you view them and participate with them.
If you run advertisements and know what it is like to keep up With the comments (such as the spam), then you’ll know that this purpose is bliss for ad managers and webpage admins. Bliss. Why Use A Social Media Management Tool
Bonus Free Tools
You can take Advantage of these free tools on their website.
- A Facebook Page Barometer — also to test your own engagement, and to see how well your lover fares from the peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter functionality, right now
If you want one Reason to check out Agorapulse then here it is.
It is affordable.
They have some of the pricing of some of those Social media management applications.
Prices begin at $49 per Month for small/solo businesses with raising prices for medium, large and enterprise businesses. You will discover more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media direction, attempt Some of their free tools and also take the free trial for a spin, you will be hooked as I am.