Intro Why Social Media Marketing
There are Many social media management tools, but one stands out among the crowd more and more every year — Agorapulse. I’ve used Agorapulse for Social Media Management for a couple of decades and I love it. In this post I share 12 Reasons Why I adore Agorapulse for Social Media Management and you will also. Why Social Media Marketing
There are many social media management tools that Deserve a mention . I’ve used many of these at one time or another.
I will not go in their features . They’re Solid options.
However, I switched to Agorapulse a few years ago It and now has been my No 1 choice to social media management since that time. You can read about some of the feature comparisons between Agorapulse and other programs .
But for the purposes of This post, I want to focus on Agorapulse so you can consider it.
In fact, it may literally be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it doesn’t have features That you never use, which makes you think”what is that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it’s even fun (but we’ll get to this ). Let us take a look why I love Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I must mention that I don’t necessarily use each and every function in the exact same moment. I do use a couple of different tools. However, I love that Agorapulse includes a package of features that do cover most of your social media marketing requirements.
In fact Have been gradually moving lots of the features I use on programs over to Agorapulse. It’s difficult not to want to remain”in” this tool as it is so user-friendly and enjoyable to use. I also have taken on a brand ambassador role with Agorapulse considering writing this article. The post was updated but my genuine love with this tool and the fact I can not do with it in my arsenal hasn’t changed.
The Agorapulse Team And Culture
Let us begin here. Because with this, the Remainder of the things I love about Agorapulse imply nothing.
Customer support is at the core of business at Agorapulse. If their clients are happy and utilizing their tool in the finest possible way, (and they receive results), then everything falls into place. Their staff focuses more than anything else.
Agorapulse also listens To customers about what works, what they are able to build next and what needs improving. You are not just a customer but part of a business where your voice will be heard. In fact, many of the present features I am going to talk about came from feedback and customer recommendations.
Caring about customers Is why Agorapulse has shot up the ranks as among those social media management tools with the best reviews and customer satisfaction. Why Social Media Marketing
I’ve all summarized 12 reasons why I love Agorapulse Below, but let’s begin with a video overview of the recent (awesome) upgrade — then I’ll break down the key capabilities. There’s a lot to enjoy.
Impressive, right? Let us jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Purpose of participation (that is the reason why I adore Agorapulse the most), let’s take a peek at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is one. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting work for Instagram as an official Instagram Partner).
You can customise the posts to suit each platform. As it’s super intuitive to use, I don’t even need to go into detail about this here. You, (like me) should have the ability to work out how to schedule an easy post, readily and without education.
Scheduling is easy with Agorapulse! I could.
- Publish instantly
- Queue my post (more of that later)
- Schedule the article in the future for a particular time and date.
It’s also super easy to schedule the Exact Same article to Head out on various platforms, on different occasions, while being optimized for all those platforms (changing the text or image size).
1 feature I especially like is the ability Kind”@” and the name of the consumer and Agorapulse will bring up the probable accounts you are able to pick from on Twitter and Facebook. See how Agorapulse suggests accounts when I begin entering their business name.
This helps you to label pages and profiles fast And saves you time looking for the right folks to add.
You can even schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram in a moment, but for now, Please know that publishing your content and scheduling beforehand on Agorapulse is super simple! And like I said, it is also possible to currently auto-post into Instagram with Agorapulse since they are an official partner and also have access to that new attribute via Instagram’s API.
Oh and they have a Fairly calendar view too, So you can see your articles ready to go across the platforms.
And it’s color coded for folks like me who want That additional level of organisation that is visual. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse has only one pillar for me to respond to mentions and notifications.
To me, that’s”one job” to finish each day. And it’s actually almost enjoyable to clean out my inbox.
It’s focused, it’s simple and it is super simple to Use, so you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you will need to review or respond to can be found). Your inbox things are emphasized To Review for every platform as things.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for participation in which you participate and respond via retweets, likes or replies.
You can click on a user’s profile to enlarge it. You will then see all of the information that you want — right within Agorapulse (including any previous interactions).
Expand an individual profile to realize your history!
Just one click and you can see if you have a History with the conversations and the consumer you have had before. This means that you may give the people the right care at the perfect time.
Let’s break this down a little more…
I can see how many mentions and DMs I’ve Inside my inbox. When I am looking at this tweet from Ravi, I will see just how many tweets that I have to review and I will review or respond to his conversation. It’s the same for other channels that are societal — your engagement all is in one place.
Never miss a mention on your inbox!
I know my inbox Isn’t empty in this screenshot. When I have finished writing this post, but it’s going to be! I do not always get to tune zero daily however I get there often enough to LOVE that”Congratulations” display!
It’s easy to inspect all your own references. You can Even filter by mention or message kind as follows.
Then simply review the articles you have replied to or dealt with. It is marked as reviewed As soon as a post is replied to by you.
Or you click on a post replying.
I could select To answer (or reply from DM), examine the article, delegate it to get someone else (more of that later), retweet it or”just like” the article — all from within precisely the exact same dashboard place on Agorapulse.
Choose how you will engage or process the mention or message.
It’s, if I switch by Way of Example similar. I am able to view all my current engagement, I see more information or can enlarge on posts. I unfollow and can even follow. Why Social Media Marketing
Switch between platforms and accounts to Keep up with participation!
Being able to see ALL of your comments is handy on Where you can find the last 50 mentions on your feed. It is impossible to keep up with mentions if you’ve got a high number of followers. Agorapulse changes that which is enormous for influencers and brands.
Excited? You Can now engage your with ALL Mentions, even when you are getting to them.
And I can readily participate by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this point (you can only publish to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It is about participating with them.
As I shared previously, Agorapulse allows me to Easily monitor and engage with my best advocates employing the”Fans and Followers” attribute. From in your Twitter accounts, you click on”Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I hunted in this scenario under “TOP”.
With favorites you can add a star to profiles to “favorite” folks you would like to follow carefully in Agorapulse. This way, you have their articles readily accessible in their very own thread! It’s simple to engage together and retweet their content!
You will also see positions for your following in only About each profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or through an answer to a conversation) or delivered you a DM.
- Ambassador — this individual posted links to your site or has retweeted you.
- Influencer — this person is frequently retweeted (over 20 times during the last 30 days).
In Nicky’s case, she is all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I should be engaging with (and I do!) .
On Facebook, this Function shows you who has mentioned your page, and how many times they’ve enjoyed and commented or sent you a message, as well as their final interaction with you. You can also prohibit them from within Agorapulse, although I expect that happens infrequently!
On Instagram you Will see who has left comments on your article, their complete followers/followed counts and you can trace or unfollow from inside Agorapulse.
These fundamental metrics give you a clear picture of who Follows you, boosts you and engages with you the most.
- Setup custom groups of followers within Agorapulse’s dash
- Search on all their interactions
- Search in their messages, and
- Add private notes.
When You’ve Got this information you can use all It to engage in communication with these people — surprise and delight them or maybe reach out to them to thank them! Why Social Media Marketing
Advanced Monitoring, Reviews And search
Think of Agorapulse as your personal Private investigator. It’s possible to use the Tracking work on Instagram to.
- Play hashtag hunts.
- Perform place searches.
What’s so great about it? It opens a whole new World of possibility for locating (and linking ) conversations around any topic you like (like your manufacturer ).
The potential for companies is enormous Particularly tourism.
When it comes To reports, Agorapulse really shines. With one click you can create a report that is not difficult to decipher and easy to create. GREAT for showing customers!
Agorapulse Reports help you to break your Audience sense.
The Comprehensive reports can also help you find a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on participation and attain
- Development metrics with time. Agorapulse provides you a reading re whether a metric is decreasing or increasing over a period and compares metrics.
- Community management data such as reaction time and response speed
- Benchmarking your Facebook Page against competitors
Your content is easily analysed and Presented in report form. You can also download it as a csv file to reveal it to the people/clients/team that must view the most.
For social media managers and agencies that this is Huge, as it allows you to supply information that is easy-to-read to your clients.
You can also take a glance in your competitors!
Nearly everybody I know who uses Agorapulse for Social media management raves about the accounts. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse explains it as being able to”tag, rename, conceal, delete or delegate articles… while you sleep”. using Moderation Rules, all.
Where the I love this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I can deal with them Ways.
- So that I don’t see most of them in the first 17, my DMs can be filtered by me. This is where the magic occurs. You can set up filters to weed out”most” of the bad DMs. Not all (sigh) but many.
- I can then filter my feed by Mentions or even DMs. Clear them out pretty quickly and I visit DMs. To be fair I get numerous DMs that are spam nowadays, it’s hard not to miss the good ones. Auto DMs have literally made DMs useless to me personally, which is a shame.
Filtering and moderation works for all accounts Types but I mainly use it for Twitter to”markers as reviewed” all of the Auto DMs which come through saying”thanks for following”.
It mainly filters out The auto-DMs, and yes I am sad that it catches some actual ones as well, however you’ve got to pick your battles!
And the moderation principles are not about spam. You can use them in many ways to
- Filter out content to be reacted to — on any stage. So you’re able to respond to them — Perhaps you want to have all of the articles featuring a specific hashtag to be tagged in a way.
- Filter out those individuals that are SUPER and post all the time you don’t have to observe every Tweet in Agorapulse — just repond to them or in Twitter.
- So it is possible to categorize create customized tags and search on them later!
- Create custom searches for keywords that you need to monitor
- In case you have one of those”large” level accounts (greatest for smaller agencies) you can have articles assigned to a team member (see 11 below).
Basically the moderation function is just another Bonus motive to think about Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you will need to clear your inbox, the Agorapulse program is something you will love.
It’s available on iOS and Android and it is super slick to use. I often prefer using the program vs background computer to process my inbox since it’s so simple to review and process mentions and messages. Why Social Media Marketing
Agorapulse’s queue feature allows you to publish Your articles onto a replicated, evergreen basis utilizing intelligent categories — much like the manner by which Meet Edgar permits you to set posts to be scheduled at certain times of day based on particular categories. It is used by me for Facebook and Twitter.
If you are using a tool and want to Cut costs, then consider Agorapulse’s evergreen content feature instead (and you get the bonus of all of the additional Agorapulse attributes ).
Here are a few things to know about using Agorapulse for , queued content that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse title and it’s super simple to set up Your queue insert your schedule to get articles to be published on, and catogories. Then the process of adding content is very intuitive. As you can see, it is a slick dash (the user experience is awesome).
Firstly, set up your articles and you need to name Classes (all colour-coded and prepared for action!) .
Setting up your classes is easy… and color-coded!
All you Need to When You’ve set up your categories Do is add instances like this, to the schedule.
Then I need to include content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a handy visual/image preview of the article, to show you how it will look on the newsfeed of this platform when you print it, you select.
Choose to Schedule your articles or include every article to the Queue of your selection. This component is easy, as you’ve already set up your queue in Step one. Your Queue, filled with articles (and ready to go) will look something like this.
Once a post is published, It Is Going to return to the Bottom of this lineup, waiting to be queued.
Aside from utilizing the operate for perennial Content, you can even decide to .
- Add a post to the schedule as usual or
- Replicate your post a specific number of times (once you do so you will place the minimum number of times between repeats of the article ). Note that you can accomplish this for Facebook but you have to know about the Twitter rules see below.
You May Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has added a pause button. For some reason it’s not great time to post or if there is a natural disaster, it is easy to pause the queue with a single click.
Perhaps you need to pause a seasonal lineup of posts At Christmas… it’s simple with the pause button!
Meet it had been something and Edgar includes a pause button That I actually wished to see in any tool which I chose to replace it with. I requested Agorapulse to include one plus they did (they constantly listen never be afraid to mention tips or provide opinions!) .
Utilize The Queue Function
The function could be for announcing useful Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your content that must go out at a specific time of the week in a queue. I would recommend you vary the posts a bit to keep the material fresh and much more eye-catching.
This works for Facebook but with we Need to look at some”changes” to Twitter’s terms of usage…. Why Social Media Marketing
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The principles are not New as addressed in this post by Agorapulse’s CEO Emeric Ernoult. It is just that they’re making a bigger point of saying they will be enforced by them.
Basically this mean that we can Post equal or similar articles to multiple accounts. This also applies to replicate content at exactly the account.
Lets’s take a look Twitter with Agorapulse while complying with all the rules, so when you draft a picture like this one you obey the rules.
Notice You Could choose to schedule or to queue Your article to Twitter. Here is where we have to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look more closely In the picture above, you will see that Agorapulse blocks my ability to place replicate content to more than a few of my Twitter accounts. The instrument recognises that I’m submitting to Twitter! This helps ensure that the guidelines of Twitter are adhered to by me.
Content Variation Tips
This is how I use Agorapulse to save loads of Time and stay from Twitter Jail. Together with Agorapulse, you currently have two options for replicating a link.
- You can opt to Schedule your post once (or more than once if you change it). To do so, simply add your article, then choose the date and time you want it to head at. If it’ll be printed more than once, you’ll want to edit the repeated or duplicate tweets so that they’re not”replicate” content. More of that is below.
- More than with variations or you can opt to Queue your article once. Agorapulse recommends this. When you are queueing articles for Twitter, make sure that you don’t select the option to”re-queue multiple times.” This is where you’d wind up in breach of the rules of Twitter, although you can use this feature for other platforms. When I decide to do it this way, I make sure it’s a unique post, then add it on the top or bottom of this queue (ie I select”queue alongside” or”queue last”).
I use Advanced Scheduling to Publish one tweet, then set that tweet to repeat a specific number of times. Below, I’ve set it to article more often than every 7 Days, and up to 6 repetitions. Don’t forget to edit the repeats!
Once I program the 6 x repeats, then I could easily see Those articles in my schedule. I would go in and alter them to emojis text that is new, images or hashtags. Do this don’t do it later or you may forget.
Note. It’s If the link remains the same when you edit your posts Okay. It is the text that you need to change each time.
I’d been using Advanced Scheduling in this manner For a little while today to post new content — well before the new”principles” were announced. I like to mix it up and it’s better for engagement.
Don’t forget Bulk Upload! Agorapulse also permits you to upload up to a 100 parts of content using a CSV file. This also can incorporate content and includes your photographs! You can use this to curate content from other websites and save hours!
What is Coming For Queued Content?
The team at Agorapulse is currently functioning on a Tool to make people the variants of tweets, therefore we can still get out content and play fine with Twitter. This will be new functionality that will let us repeat our tweet variants quickly — all in the one interface that is easy. I am awaiting it. I am convinced it’s going to be a timesaver! Why Social Media Marketing
Team Communication and Delegation
As easy as Agorapulse is to use, you Don’t need to do all of the checking and involvement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 per month), then you can update to staff approval whereby you are able to assign tasks and accept messages around multiple staff members.
This is GREAT for customer service brilliance.
If you are a growing team, this feature is a good One to update to.
Oh and guess what? Teamwork and comments occurs in Actual time. So if Joe and Jess are online at the same time working on the accounts, there won’t be double-up. You can see what your staff is doing in real time.
Posting To Instagram
Agorapulse is A Instagram partner. This means that they are one of the very first tools to acquire entry to the API to allow of Instagram!
In Case You Have one of the Company accounts with Agorapulse you can now auto-schedule into Instagram. This means that you can now plan your articles beforehand and click on to post on your phone whenever you are ready OR you can auto article.
Make sure that you don’t forget to participate if You autopost….posting is just a part of this procedure. You need to follow up on comments and answers.
I Think That Agorapulse is the only instrument which Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it is a win-win-win if you have a business account. Many Instagram tools that provide you testimonials are a fee!
All you need To do is.
- Download the Agorapulse program and hook your Instagram account .
- On Your program or background , schedule your Instagram post (add picture and caption) then program the time and date that you want to publish it. You can choose to change on Auto-scheduling or you’ll be able to use the app post the image and to connect through to Instagram.
- If you post will get a notification via your program when it is time to post. Just click”Publish” and you will be changed through to the Instagram program.
- Post as you would normally on Instagram. Your copy/description will be duplicated and you want to paste it. Check you are good to go and you have hashtags added as necessary!
Again, I am impressed that Agorapulse has Added yet another feature that would normally require us to utilize a tool and the attribute makes it even better. Bringing these tools saves you time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Ad Comments
Here is where we get to Some attributes that are for the level of membership on Agorapulse.
The ability to respond to ad comments Begins at Medium Level of Membership (beginning at $99 a month)
With opinions on advertisements is hard for keeping up Facebook and Instagram ads. Agorapulse lets you see them and engage with them and pulls to your own inbox in the advertisement comments.
If you run advertisements and know what it’s like to maintain With the comments (including the spam), then you will know that this purpose is bliss for advertising managers and webpage admins. Bliss. Why Social Media Marketing
Bonus Free Tools
You can also choose Advantage of these tools on their website such as.
- A Facebook Page Barometer — to determine how well your lover fares and also to test your engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter functionality, right today
If you really need one Reason to test out Agorapulse then here it is.
They have some of the pricing of any of those Social media management applications.
Prices start at $49 per Month for small/solo companies with raising costs for medium, large and enterprise businesses. You will find out more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media management, attempt Some of their tools and choose the free trial to get a spin, you will be as hooked as I am.