Introduction Why Social Media Management
There are Many social media management programs, but one stands out amongst the crowd more and more each year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a couple of decades now, and I love it. In this article I discuss 12 Reasons Why I love Agorapulse for Social Media Management and you will also. Why Social Media Management
There are many social media management tools that Deserve a mention here. I’ve used many of these at one time or another, such as Hootsuite, Sprout Social, and Buffer.
I will not go in their features here. They’re Solid choices.
But I changed to Agorapulse a Couple of Years ago It and now has been my 1 choice to social media direction since that time. You can read about some of the feature comparisons between Agorapulse along with other platforms .
However, for the purposes of This post, I wish to focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
It may literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it will not have too many features that are extraneous You never use, making you think”what is that used for?” . It’s practical, no-fluff and super simple to use.
Dare I say, it’s even enjoyable (but we will get to that). Let’s take a look why I love Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I must mention that I don’t always use each and every function in the same moment. I do use a couple of other tools for some functions. However, I really like that Agorapulse includes a package of features that do cover most of your social media marketing requirements.
In fact, I Have been slowly moving a lot of the features I use on other tools around to Agorapulse. It’s difficult not to wish to stay”in” this instrument since it’s so user-friendly and fun to use. I also have taken on a new ambassador role with Agorapulse considering writing this article. The post was updated but my real love for this particular tool and the fact I can not do without it in my arsenal hasn’t changed.
The Agorapulse Culture And Team
Let us begin here. Because without this, the Rest of the things that I love about Agorapulse imply nothing.
Customer service is at the core of business at Agorapulse. If their clients are happy and utilizing their tool in the best possible way, (and they receive results), then everything falls right into place. Their team concentrates over anything else.
Agorapulse also stinks To clients about what works, what needs improving and what they are able to build next. You are not only a client but a part of a company where your voice will be observed. In reality, many of the features that I am about to speak about came out of client testimonials and opinions.
Caring about clients Is Agorapulse has taken up the ranks as among the social media management tools with all the reviews and customer satisfaction. Why Social Media Management
I’ve all outlined 12 reasons why I like Agorapulse Below, but let us start with a video summary of their current (awesome) update — then I will break down the key features. There is a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Purpose of participation (which is why I adore Agorapulse the most), let’s take a peek at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is one of the easiest I have used. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting work for Instagram as a formal Instagram Partner).
You can easily customise the articles to suit each platform. As it is super intuitive to use, I probably don’t even need to go into detail about this . You, (like me) need to have the ability to work out how to schedule an easy article, readily and without education.
Scheduling is simple with Agorapulse! I can.
- Publish immediately
- Queue my post (more of this later)
- Schedule the article in the future for a specific time and date.
It’s also easy to schedule the Exact Same post to Go out on different platforms, on various times, while being optimized for all those platforms (altering the text or picture size).
1 feature I particularly like is the capability Kind”@” and the title of the consumer and Agorapulse will bring up the possible account you can pick from on Twitter and Facebook. Notice Agorapulse suggests extra accounts once I start entering their company name.
This helps you to label pages and profiles quickly And saves you time searching for the perfect folks to include.
You can even schedule to LinkedIn.
Easily print to LinkedIn with Agorapulse
We’ll get to Instagram in a minute, but for now, Please know that publishing your articles and scheduling beforehand on Agorapulse is super easy! And like I said, it is also possible to currently auto-post into Instagram using Agorapulse since they are an official partner and have access to this new attribute via Instagram’s API.
Oh and they have a slick calendar opinion So you are able to see of your posts ready to go across the programs.
And it’s color coded for people like me That additional level of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse has just one column for me to react to mentions and notifications.
To me, that is”one job” to complete every day. And it’s actually almost enjoyable to clean out my inbox.
It is focused, it is easy and it is super easy to Use, so you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you will need to review or respond to can be found). Your inbox items are emphasized as items To Inspection for every platform.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for participation where you respond and engage via responses, retweets or enjoys.
You can click on a user’s profile it. You’ll then see all the info you need — directly within Agorapulse (like any previous interactions).
Expand your history to be seen by an individual profile!
If You’ve Got a Only one click and you can see History with the consumer and the conversations you have had before. As a consequence, you can give the people the ideal attention at the time.
Let us break this down a bit more…
I can easily see how many cites and DMs I have Inside my inbox. If I am looking at this tweet from Ravi, I will see how many tweets that I have to review and that I can review or respond to his conversation. It is the same for channels — your engagement all is in 1 area.
Never miss a mention on your inbox!
I know my inbox Is not empty in this screenshot. But it will be when I’ve finished writing this article! I don’t always get to tune zero every day but I get there often enough to LOVE that”Congratulations” display!
It’s simple to check all of your mentions. You can Filter by message or mention type as follows.
Then only review the posts responded to or dealt with. As soon as a specific post is replied to by you, it is automatically marked as reviewed.
Or you click on a place to review it without replying.
In the following case from Nicky, I can select To reply (or answer by DM), examine the post, delegate it for somebody else (more of that later), retweet it “like” the article — all from within precisely the same dashboard place on Agorapulse.
Choose how the mention procedure or will participate or message.
If I change to Instagram, by Way of Example, it’s similar. I am able to view my recent engagement all, I see more info about a user or will expand on articles. I unfollow and may follow. Why Social Media Management
Change between programs and accounts to Keep up with participation!
Being able to see your comments ALL are handy on Instagram, where you can find the last 50 mentions on your feed. It’s impossible to keep up with mentions, if you have a large number of followers. Agorapulse changes that which is huge for brands and influencers.
Excited? Now you can participate your with ALL Mentions, even if you are getting to them.
And of course, I can also easily participate by Switching to Facebook too.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this point (you can only print to LinkedIn.
Agorapulse keeps all of my participation in 1 place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It is about participating with them.
As I shared previously, Agorapulse enables me to Easily track and engage with my very best advocates employing the”Fans and Followers” attribute. From in your Twitter account, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
In this scenario I hunted on my top 100 users below “TOP”.
You can add profiles and a star to “favorite” people you want to follow closely in Agorapulse. In this manner, you have their posts easily accessible in their very own thread! Now it’s easy retweet their articles and to engage with them!
You see positions for the following in just About each profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via an answer to a dialogue ) or delivered you a DM.
- Ambassador — this individual posted links to your website or has retweeted you.
- Influencer — this individual is frequently retweeted (over 20 times throughout the last 30 days).
In Nicky’s situation, she is all 3 with regard to my @sociallysorted Twitter accounts. Nicky is somebody I ought to be engaging with (and I do!) .
On Facebook, this Function shows you who’s mentioned your webpage, and how many times they have liked and commented or delivered a message, in addition to their last interaction with you. It is also possible to prohibit them from your page from within Agorapulse, but I expect that happens infrequently!
On Instagram you Will see who’s left comments on your post, their complete followers/followed counts and you can trace or unfollow from within Agorapulse.
These metrics give you a clear picture of who Follows you, promotes you and participates with you the most.
- Set up custom classes of followers inside Agorapulse’s dash
- Search on all their interactions
- Search in their own messages, and
- Add personal notes.
When You’ve Got all It to engage in positive communication with these individuals — surprise and delight them maybe reach out to them to thank them! Why Social Media Management
Advanced Tracking, Reviews And search
Consider Agorapulse as your personal Personal private investigator. It’s possible to use the Monitoring work on Instagram to.
- Play hashtag searches.
- Perform location searches.
What is so great about this? It opens up a whole new World of possibility for finding (and joining) conversations around any topic you like (like your manufacturer ).
The potential for location-based businesses is huge With this feature, especially tourism.
When it comes To reports, Agorapulse actually excels. With one click you can make a report that is not difficult to decode and easy to create. GREAT for showing customers!
Agorapulse Reports enable your to break Audience sense.
The detailed reports can also help you locate a range Information including.
- Your best performing content (ie articles, tweets etc) based on participation and reach
- Development metrics over time. Agorapulse provides a fast reading re whether a specific metric is increasing or decreasing over a time to you and compares metrics.
- Community management statistics such as reaction time and response speed
- Benchmarking your Facebook Page against competitors
Your content is easily analysed and Presented in report form. You may even download it as a csv file to reveal the people/clients/team that needs to view it the most.
For social media managers and agencies that this is Huge, as it allows you to supply your clients with easy-to-read information.
It is also possible to have a peek at your competitors!
Just about everybody I know who uses Agorapulse to get Social media direction raves about the accounts. They’re pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or assign content… while you sleep”. using Moderation Rules, all.
Where the I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them Ways.
- So I don’t see most of them at the first 17, my DMs can be filtered by me. This is where the magic occurs. You can set up filters to weed out”most” of those bad DMs. Not all (sigh) but most.
- I will filter my feed by DMs or even Mentions. Clear them out and I visit DMs. To be fair I get numerous DMs which are spam these days, it’s hard not to overlook the excellent ones. Automobile DMs have made DMs useless to me personally, which is a shame.
Moderation and filtering works for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all the Auto DMs that come through saying”thanks for after”.
It mainly filters out The auto-DMs, and yes I’m sad that it catches some real ones also, however you’ve got to pick your battles!
Along with the moderation rules are not about spam. You can use them in many ways to
- Filter content out to be reacted to. Maybe you wish to have the articles featuring a hashtag that is particular to be tagged in a certain way — so you can respond to them.
- Filter out those individuals that are SUPER participated and post all the time so that you don’t have to see every Tweet in Agorapulse — just repond to them or natively in Twitter.
- So it is possible to categorize create customized tags such as comments and tweets and search on these later!
- Create custom searches for keywords which you need to track
- If you’ve got one of those”large” level accounts (greatest for small agencies) you’ll have posts assigned to a group member (see 11 below).
Basically the moderation purpose is just another Bonus motive to consider Agorapulse for social media management.
A Killer Mobile App
If you are about and out And you need to clean your inbox, the more Agorapulse app is.
It’s available on it’s and iOS and Android super slick to use. I often prefer to use the program vs background to process my inbox since it is really simple to review and procedure messages and mentions. Why Social Media Management
Agorapulse’s lineup feature allows you to publish Your content onto a repeated, evergreen basis using smart categories — much like the manner in that Meet Edgar allows you to set posts to be scheduled at certain times of day based on certain categories. I use it for Twitter and Facebook.
If you are using a tool and want to Reduce costs, then consider Agorapulse’s evergreen content feature rather (and you have the bonus of all of the additional Agorapulse attributes ).
Here are a Couple of things to learn about using Agorapulse for , content that is queued that is repeated.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it’s super easy to set up and name Your queue insert your program for articles to be printed on, and catogories. Then of adding content, the process is extremely intuitive. As you can see, it is a slick dashboard (the user experience is awesome).
Firstly, You Have to name and put your articles up Classes (all colour-coded and prepared for action!) .
Setting up your classes is easy… and color-coded!
When You’ve set up your categories, all you have to Do is add times to the schedule, like this.
Then I Want to add content that is amazing to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a preview of this post, to show you how it’ll look on this platform you choose when you publish its newsfeed.
Pick to Schedule your articles or include every post to your choice’s Queue. This component is easy as you’ve already set your queue up in Measure one. Your Queue, filled with articles (and prepared to go) will appear something like this.
After a post is published, It Is Going to return to the Bottom of the queue, waiting to be queued again.
Apart from using the operate for perennial Content, you can decide to .
- Add a post to the schedule as usual or
- Repeat your post a specific number of times (once you do so you will set the minimum number of days between repeats of the post). Note that you can accomplish this for Facebook but you need to be aware of the Twitter rules see below.
You May Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. For any reason it’s not fantastic time to post or if a catastrophe is, it is easy to pause the queue with one click.
Perhaps you want to pause a lineup of articles At Christmas… it is simple with the pause button!
Meet Edgar includes a pause button and it was something That I really wished to see in almost any instrument that I chose to replace it with. I requested Agorapulse to add one and they did (they constantly listen — never be reluctant to mention suggestions or provide feedback!) .
Utilize The Queue Function
The queue function could be for announcing handy Events such as a Facebook Live (if you hold them to a weekly or regular basis). Share your articles that needs to go out weekly in a queue at a certain time of the week. I’d advise that a bit varies the posts to keep the content fresh and more eye-catching.
This functions but with Have to check at some”changes” into Twitter’s terms of usage…. Why Social Media Management
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules Aren’t Fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It is just that they are making a larger point of saying they will be enforced by them.
Fundamentally this imply that we can no more Post articles that is equal or substantially similar to multiple accounts. This applies to replicate content.
Let us take a look Twitter with Agorapulse whilst complying with all the principles, so you obey the rules, when you draft an image similar to this one to post to Twitter.
Note that you can elect to queue or program Your post to Twitter. Here is where we have to consider Twitter’s rules and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look In the picture above, you will see that Agorapulse blocks my ability to post duplicate content. The tool recognises that I’m posting to Twitter! This helps ensure that Twitter’s guidelines are adhered to by me.
Content Variation Tips
Here is the way I use Agorapulse to save loads of Time and stay from Twitter Jail. Together with Agorapulse, you now have two options for replicating a link.
- It is possible to choose to Schedule your post once (or more than once in the event that you vary it). Simply add your post, to do so, then pick the time and date you want it to go out out at. If it will be printed more than once, you’ll want to edit the repeated or duplicate tweets so they’re not”duplicate” content. A lot of this is under.
- You can choose to Queue your post once or more than with variations. Agorapulse recommends this. When you are queueing articles for Twitter, be certain that you don’t select the option to”re-queue multiple times.” You can use this feature for some other platforms, however this is where you’d end up in violation of the rules of Twitter. While I choose to do it this way, I’m sure it’s a special place, then add it on the top or bottom of this queue (ie I select”queue alongside” or”queue last”).
I also utilize Advanced Scheduling to Publish 1 tweet, set that tweet. Below, I’ve set it to article than every 7 Days, and up to 6 repeats. Don’t forget to edit the repeats!
I can easily see, once I schedule the 6 x repeats Those articles in my schedule. I would go in and change them to hashtags, emojis, images or text that is new. Do this don’t do it later or you will forget.
Note. It’s If the link stays the same when you edit your articles ok. It’s the text that you have to change each time.
I’d been utilizing Advanced Scheduling in this manner For a little while now to post fresh content — well ahead of the new”principles” were announced. I like to mix this up and it’s better for involvement.
Do not forget Bulk Upload! Agorapulse also allows you to upload up to some 100 pieces of content using a pre-populated CSV file. This can incorporate articles and includes your photos! You can use this to curate content from different sites and save hours!
What is Coming To Queued Content?
The team at Agorapulse is functioning on a Tool to produce the variations of tweets more easy for people, so we play fine with Twitter and can still get content out quickly. This is new functionality that will let us repeat our tweet variants in the one interface that is easy. I’m looking forward to it. I am convinced it’s going to be a timesaver! Why Social Media Management
Team Communication and Delegation
As easy as Agorapulse would be to utilize, you Do not have to do all of the checking and involvement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 a month), then you can update to team approval whereby you are able to assign tasks and accept messages around multiple team members.
This is very good for customer service brilliance.
This feature is a good, if you are a team that is growing You to upgrade to.
Oh and guess what? Comments and teamwork happens in Real time. If Joe and Jess are online at precisely the exact same time working on the account, there won’t be double-up. You can see what your staff is performing in real time.
Posting To Instagram
Agorapulse is A Instagram partner. This suggests they are among the very first tools to acquire entry to Instagram’s API to allow!
If you have one of the Company accounts with Agorapulse you can into Instagram. This means that you can now plan your content ahead of time and click when you’re ready OR you are able to, to post in your telephone auto post.
Make sure that you don’t forget to participate if You autopost….posting is merely a part of the process. You need to follow up on answers and comments.
I believe that Agorapulse is the only instrument Provides both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it’s a win-win-win in case you’ve got a company account. Are a separate fee!
All you need To do is.
- Download the Agorapulse program and hook up your Instagram account.
- On Your app or desktopcomputer, schedule your Instagram article (add picture and caption) then schedule the date and time you need to print it. You can choose to switch on Auto-scheduling or you can use the app post the image and to link through to Instagram.
- When it’s time to post if you post , will receive a notification through your program. Simply click”Publish” and you’ll be switched through to the Instagram program.
- Article as you would ordinarily on Instagram. Your copy/description will be duplicated and you want to glue it into the Instagram app. Check you’re ready to go and you have added as necessary!
Again, I am super impressed that Agorapulse has Added yet another feature that would require us to use the new auto-post feature and a tool makes it even better. Bringing these tools collectively saves time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here is where we get to Some features that are for the higher level of membership on Agorapulse.
The ability to respond to ad comments Begins at Moderate Level of Membership (beginning at $99 per month)
Keeping up with opinions on advertisements is hard for Both Facebook and Instagram advertisements. Agorapulse allows you to view them and engage with them easily and pulls in the advertisement comments to your inbox.
If you run ads and know what it’s like to keep up With the comments (including the spam), then you’ll know that this function is bliss for advertising managers and page admins. Bliss. Why Social Media Management
Bonus Free Tools
You can take Advantage of these free tools on their site.
- A Facebook Page Barometer — also to test your own engagement, and to determine how well your fan fares from the peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter performance, right now
If you really want one Reason to check out Agorapulse here it is.
They have some of the best pricing of some of the Social media management tools.
Prices begin at $49 each Month for small/solo companies with increasing prices for large medium and enterprise companies. You can discover more about pricing here.
I have A hunch that once you check out Agorapulse for social media management, try A number of the tools and also take the free trial for a spin, you will be hooked as I am.