Introduction Why Social Media For Business
There are Many social media management tools, however, one stands out amongst the audience more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a couple of decades and I really like it. In this article I share 12 Reasons Why I love Agorapulse for Social Media Management and you will too. Why Social Media For Business
There are many social media management tools that Deserve a mention . I’ve used many of these such as Hootsuite Sprout Social, and Buffer, at one time or another.
I will not go in their features . They are Solid choices.
But I changed to Agorapulse a Couple of Years ago It and Today has been my 1 choice for social media management since that time. You can read about a number of the feature comparisons between Agorapulse along with other platforms .
But for the purposes of This post, I want to focus on Agorapulse so it is possible to consider it.
In fact, it could be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it will not have a lot of features That you never use, making you think”what is that used for?” . It is sensible, no-fluff and super easy to use.
Dare I say, it’s even enjoyable (but we’ll get to that). Let’s take a look at 12 Reasons why I adore Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I must mention that I do not necessarily use EVERY single function at precisely the same time. I do use a couple of tools for a few purposes. However, I love that Agorapulse has a suite of features that do cover most of your social media marketing requirements.
In fact, I Have been moving lots of the features I use on programs around to Agorapulse. It’s difficult not to wish to remain”in” this tool since it’s so user-friendly and enjoyable to use. I also have taken on a brand ambassador part with Agorapulse since writing this post. The post has been updated but my genuine love for this particular tool and the fact I can not do without it in my toolbox has not changed.
The Agorapulse Culture And Team
Let’s start here. Because without this Remainder of the things that I love about Agorapulse imply nothing.
Customer support is at the core of business Agorapulse. If their customers are happy and utilizing their tool in the finest possible way, (and they get results), then everything falls into place. Their staff focuses on client experience over anything else.
Agorapulse also listens About what works, what needs improving and what they can build next. So, you are not a client but a part of a company. In fact, many of the current features that I am going to talk about came from feedback and customer testimonials.
Caring about customers Is why Agorapulse has shot up the rankings as among the social media management programs with the best reviews and customer satisfaction. Why Social Media For Business
I’ve all outlined 12 reasons why I like Agorapulse Below, but let us start with a video overview of their recent (awesome) update — then I will break down the key capabilities. There’s a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Purpose of engagement (which is the reason why I love Agorapulse the most), let’s take a peek at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is one of the easiest I have used. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to match each platform. As it intuitive to use, I don’t even need to go into detail about this . You, (like me) need to have the ability to work out how to program a simple article, readily and without instruction.
Scheduling is simple with Agorapulse! I can.
- Publish immediately
- Queue my article (more of this later)
- Schedule the post in the future for a specific time and date.
It’s also super easy to schedule the Exact Same article to Go out on various platforms, on various occasions, while being optimized for those platforms (altering the text or image size).
1 feature I particularly like is the capability Kind”@” and the title of the consumer and Agorapulse will bring up the probable accounts you can pick from on Twitter and Facebook. Notice Agorapulse suggests extra accounts when I begin entering their business name.
This helps you to label pages and profiles fast And saves you time looking to add.
You can schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We’ll get to Instagram at a moment, but for today, Please be aware that publishing your content and scheduling beforehand on Agorapulse is easy! And as I said, it is also possible to now auto-post into Instagram using Agorapulse since they are an official partner and also have access to that new attribute via Instagram’s API.
Oh and they have a Fairly slick calendar opinion So you can see all your articles ready to go across the programs.
And it’s color coded for folks like me That additional level of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse has just one column for me to respond to mentions and notifications.
To me, that’s”one task” to complete each day. And it’s really almost enjoyable to clean out my inbox.
It’s focused, it is simple and it is simple to Use, and that means you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you will need to review or respond to can be found). Your inbox things are highlighted as things To Review for every platform.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for participation where you respond and participate via retweets, likes or replies.
You can click on a user’s profile it. You’ll then see all of the information that you need — directly within Agorapulse (like any prior interactions).
Expand an individual profile to see your history!
If You’ve Got a just one click and you can see History with the conversations and the user you have had before. As a consequence, you can give the people the right attention at the perfect moment.
Let’s break this down a little more…
I DMs I’ve and can certainly see how many cites In my inbox. When I am looking at this tweet from Ravi, I can see how many tweets that I have to review and that I can review or respond to his tweet. It is the exact same for channels that are societal — your engagement all is in 1 area.
Never skip a mention in your inbox!
I know my inbox Is not empty in this screenshot. When I’ve finished writing this post but it’s going to be! I do not always get to inbox zero every day however I get there often enough to LOVE that”Congratulations” display!
It’s easy to inspect all your mentions. You can Even filter by message or mention kind as follows.
Then review the articles responded to or dealt with. Once you reply to a specific post, it is marked as reviewed.
Or You Just click on a post replying.
In the example from Nicky, I could choose To reply (or answer by DM), review the post, delegate it to get someone else (more of that later), retweet it or”like” the article — all from within precisely the same dashboard area on Agorapulse.
Choose how you will engage or process the mention or message.
It’s, if I switch by Way of Example similar. I can see all my recent participation, I see information or will enlarge on posts. I unfollow and can even follow. Why Social Media For Business
Switch between accounts and platforms to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, in which you can see the past 50 mentions on your feed. It’s impossible to keep up with mentions In case you have a large number of followers. Agorapulse alters that which is huge for influencers and brands.
Excited? You Can now engage your with ALL Mentions, even if you are getting to them.
And I can also readily participate by Switching to Facebook too.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse retains all of my participation in 1 place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It is about engaging with them.
As I shared above, Agorapulse allows me to Easily track and participate with my very best advocates using the”Fans and Followers” attribute. From in your Twitter account, you click on”Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I searched in this scenario under “TOP”.
You can add profiles and a star to “favorite” folks that you want to follow closely in Agorapulse. This way, you have their posts accessible in their very own thread! It’s easy to engage with them and retweet their articles!
You’ll also see positions for your following in just About every profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or through a reply to a conversation) or delivered you a DM.
- Ambassador — this person has retweeted you or posted links.
- Influencer — this person is frequently retweeted (over 20 times throughout the last 30 days).
In Nicky’s situation, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I should be participating with (and I do! ) ) .
On this, Facebook Function shows you who has mentioned your webpage, and the number of times they have liked and commented or delivered a message, as well as their final interaction with you. You can ban them from the page from within Agorapulse, but I hope that happens!
On Instagram you Will see who has left comments on your article, their total followers/followed counts and you can trace or unfollow from within Agorapulse.
These basic metrics give you a clear picture of who Follows you, promotes you and participates with you the most.
- Set up custom classes of followers within Agorapulse’s dash
- Search on each of their interactions
- Search on their messages, and
- Add notes.
When You’ve Got all It to engage in communication with these individuals — surprise and pleasure them or maybe reach out to thank them! Why Social Media For Business
Advanced Monitoring, Search And Reports
Consider Agorapulse as your own Private private investigator. It’s possible to use the Monitoring work on Instagram to.
- Hashtag searches.
- Place that is perform searches.
What’s so great about it? It opens up a whole new World of possibility for locating (and joining) conversations around any topic you like (including your brand).
The potential for location-based companies is huge Especially tourism.
When it comes To reports, Agorapulse actually shines. With one click you can make a report that’s not difficult to decode and simple to create. Ideal for showing clients!
Agorapulse Reports help you to break your Audience in a way that makes sense.
The detailed reports can also help you locate a range Information including.
- Your best performing content (ie articles, tweets etc) based on engagement and reach
- Evolution metrics over time. Agorapulse compares metrics over time and provides you a fast reading re whether a specific metric is increasing or decreasing over a time.
- Community management statistics like response time and response speed
- Benchmarking your Facebook Page against opponents
Your material is analysed and Presented in report form. You may download it as a csv file to reveal it the most.
For social media supervisors and agencies that this is Huge, as it allows you to supply information that is easy-to-read to your clientele.
It is also possible to have a peek!
Nearly everybody I know who uses Agorapulse to get Social media direction raves about the accounts. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse describes it as being in a position to”tag, bookmark, hide, delete or assign articles… while you sleep”. By using Moderation Rules all.
Where the I like this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them Ways.
- So I don’t see most of them at the first location I will filter my DMs. This is where the magic occurs. You can set up filters to weed out”many” of those bad DMs. Not all (sigh) but many.
- I will then filter my feed by Mentions or even DMs. Clear them out and I visit DMs. To be honest I get so many DMs that are spam nowadays, it is hard not to miss the excellent ones. Automobile DMs have literally made DMs useless to me personally, which is a shame.
Filtering and moderation works for all account Types but I mostly use it for Twitter to”markers as reviewed” all of the Auto DMs which come through saying”thanks for after”.
It mainly filters out The auto-DMs, and yes I’m sad that it grabs some real ones also, but you’ve got to choose your battles!
And the moderation principles are not about spam. You can use them in several ways to
- Filter content out to be reacted to — on almost any stage. You want to have the articles featuring a specific hashtag to be tagged in a way that is certain — so you’re able to respond to them later.
- Filter out those people that are SUPER participated and post all of the time that you don’t need to observe every Tweet at Agorapulse — only repond to them or natively in Twitter.
- So you can categorize create custom tags for comments and tweets and search on them afterwards!
- Create custom searches for key words that you want to track
- If you’ve got one of those”big” amount accounts (best for small agencies) you’ll have posts delegated to a team member (see 11 below).
Fundamentally the moderation purpose is another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you need to clean your inbox, the more Agorapulse app is.
It is available on it’s and iOS and Android super slick to use. I often prefer using the app vs desktop to process my inbox as it’s really simple to review and procedure mentions and messages. Why Social Media For Business
Agorapulse’s lineup feature allows you to publish Your articles on a repeated, evergreen basis using intelligent categories — a lot like the way in which Meet Edgar allows you to set articles to be scheduled at certain times of day based on particular categories. It is used by me to Twitter and Facebook.
If you are using a tool like Meet Edgar and Need to Reduce costs, then contemplate Agorapulse’s evergreen content attribute rather (and you get the bonus of all the other Agorapulse features).
Here are a Couple of things to learn about using Agorapulse for replicated content.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it simple to set up and name Your queue add your schedule to get posts to be published on, and catogories. Then the procedure for adding content is intuitive. As you can see, it’s a slick dash (the consumer experience is amazing ).
Primarily, you need to name and set up your articles Classes (all colour-coded and ready for action!) .
Setting up your categories is easy… and color-coded!
All you Need to once you’ve set up your categories Do is add instances like this, to the program.
Then I need to include awesome content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of this post, to show you how it’ll appear on the newsfeed of this platform when you publish it you select.
Pick to Schedule your posts or include each post to your choice’s Queue. This component is simple as you have already set up your queue in Measure one. Your Queue, full of articles (and ready to go) will look something like this.
Once a post is published, it will return to the Bottom of this queue, waiting to be queued again.
Aside from using the operate for perennial Content, you might choose to .
- Add a post to the program as usual or
- Repeat your article a certain number of times (once you do this you may set the minimum amount of days between repetitions of the post). Note you could accomplish this for Facebook but you need to be aware of the Twitter rules against duplicate content see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. It’s not great time to post or When there’s a natural catastrophe, it is easy to pause the queue.
Maybe You want to pause a seasonal lineup of articles At Christmas… it’s simple with the pause button!
Meet Edgar has a pause button and it was something That I actually wanted to see in almost any tool which I opted to replace it with. I requested Agorapulse to add one and they did (they constantly listen — never be reluctant to mention tips or give opinions!) .
Utilize The Queue Function
The function can be handy for announcing Events like a Facebook Live (if you hold them on a weekly or regular basis). Share your content that must go out each week in a queue at a certain time of the week. I would advise that the posts a little change to keep the material fresh and.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The principles Aren’t New as addressed in this informative article by Agorapulse’s CEO Emeric Ernoult. It’s just that now they’re currently making a point of saying they’ll apply them.
Basically this mean that we can no longer Post content that is identical or substantially similar . This applies to duplicate content.
Lets’s take a look Twitter with Agorapulse while complying with all the principles, so the rules are complied with by you when you draft an image like you to post to Twitter.
Notice that you can choose to program or to queue Your article to Twitter. Here is where we have to consider Twitter’s rules and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look more closely In the image above, you’ll see that Agorapulse blocks my ability to place replicate content to more than one of my Twitter accounts. The instrument recognises that I am submitting to Twitter! This helps make sure I stick to the guidelines of Twitter.
Content Variation Tips
Here is how I use Agorapulse to save loads of Time and stay out of Twitter Jail. Together with Agorapulse, you have two choices for replicating a link.
- It is possible to opt to Schedule your article once (or more than once if you vary it). To do so, just add your post, then choose the time and date you would like it to go out out at. If it will be printed more than once, you will need to edit the repeated or duplicate tweets so that they’re not”replicate” content. A lot of this is under.
- It is possible to choose to Queue your post once or more than once with variations. Agorapulse recommends this. When you’re queueing articles for Twitter, make sure that you don’t select the option to”re-queue multiple times.” This is where you’d end up in violation of the rules of Twitter, although you can use this feature for some other platforms. While I decide to do it this way, I make sure it’s a unique post, then add it to the top or bottom of the queue (ie I select”queue next” or”queue last”).
I also utilize Advanced Scheduling to Write one tweet, and set that tweet. Below, I’ve set it to article than every 7 Days, as well as 6 repetitions. Don’t forget to edit the repeats!
After that the 6 x repeats are scheduled by me, I can see Those articles in my schedule. I would go directly in and change them to emojis, text, pictures or hashtags. Do this do not do it or you will forget.
Note. It is Ok when you edit your posts, if the connection remains the same. It’s the text that you have to change each time.
I had been using Advanced Scheduling in this way For a little while today to post fresh content well ahead of the new”rules” were declared. I like to mix up this and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also permits you to bulk upload around some 100 pieces of content simultaneously by using a CSV file. This can incorporate content and includes your photographs! You can also use this save hours and to curate articles from different sites!
What is Coming To Queued Content?
The staff at Agorapulse is currently working on a Tool to produce the variants of tweets more easy for us, so we can get out content quickly and play fine with Twitter. This will be new functionality that will let us repeat our tweet variants quickly — all in the one interface. I am awaiting it. I am convinced it will be a timesaver! Why Social Media For Business
Team Communication and Delegation
As Simple as Agorapulse is to use, you Do not have to do all the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 a month), then it’s possible to upgrade to staff approval whereby you are able to assign tasks and approve messages across multiple team members.
This is GREAT for customer service brilliance.
This feature is a good, if you are a growing group You to update to.
Oh and guess what? Comments and teamwork occurs in Actual time. So if Jess and Joe are online at precisely the same time working on the exact same account, there won’t be double-up. You can see exactly what your team is doing in real time.
Posting To Instagram
Agorapulse is A partner. This also suggests that they are one of the first tools to get entry to Instagram’s API to allow auto-posting to Instagram that is HUGE!
In Case You Have one of the business accounts with Agorapulse you can now auto-schedule to Instagram. This means that you can organize your content beforehand and click whenever you’re ready OR you can to post in your telephone auto article.
Make sure that you don’t forget to engage You autopost….posting is just part of this procedure. You have to follow up on comments and replies.
I Think That Agorapulse is the instrument which Provides both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it is a win-win-win if you’ve got a business account. Many Instagram tools that give you testimonials are a separate fee!
All you need To do would be.
- Download the Agorapulse program and hook up your Instagram account.
- On Your program or background , schedule your Instagram post (add picture and caption) then schedule the time and date you need to print it. You may choose to switch on Auto-scheduling or you can use the app to link through to Instagram and post the picture.
- If you post will receive a notification through your cellular app when it’s time to post. Simply click”Publish” and you will be changed through to the Instagram program.
- Article as you would normally on Instagram. Your copy/description is going to be copied and you want to paste it. Check you have hashtags additional as necessary and you’re good to go!
Again, I am impressed that Agorapulse has Added another feature that would ordinarily require us to use another tool and the feature makes it even better. Bringing these tools saves you time AND money and is an integral reason why I love Agorapulse for Social Media Management.
Responding To Ad Comments
Here’s where we get to Some features which are for the level of membership Agorapulse.
The ability to respond to ad comments Starts at Moderate Level of Membership (beginning at $99 a month)
With comments on ads is hard for keeping up Equally Facebook and Instagram ads. Agorapulse pulls to your own inbox from the ad comments and lets you see them and engage with them.
If you run advertisements and know what it is like to maintain With the comments (such as the spam), then you’ll know that this function is bliss for advertising managers and page admins. Bliss. Why Social Media For Business
Bonus Free Tools
You can take Advantage of these free tools on their website such as.
- A Facebook Page Barometer — to determine how well your fan fares from the peers, and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter functionality, right today
If you really want one More reason to check out Agorapulse then here it is.
They have some of the best pricing of any of those Social media management tools.
Prices start at $49 per Month for small/solo businesses with costs for large medium and enterprise businesses. You will find out more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media direction, attempt Some of the tools and also choose the free trial for a spin, you’ll be as hooked as I am.