Introduction Which Social Media Is Best For Marketing
You will find Many social media management tools, but one stands out amongst the crowd more and more each year — Agorapulse. I have used Agorapulse for Social Media Management for a few years now, and I love it. In this article I share 12 Reasons Why I adore Agorapulse for Social Media Management and you will also. Which Social Media Is Best For Marketing
There are many social media management tools that Deserve a mention . I have used many of them at one time or another.
I will not go into their features here. They’re Solid options.
However, I changed to Agorapulse a few years ago It and now has been my No 1 choice to social media management since that time. You may read about some of the feature comparisons between Agorapulse along with other programs here.
However, for the purposes of This post, I want to focus on Agorapulse so you can consider it as a tool in your arsenal.
In Reality, it could be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
It doesn’t have too many features that are extraneous You never use, making you think”what’s that used for?” . It is sensible, no-fluff and super simple to use.
Dare I say, it’s even enjoyable (but we will get to that). Let’s take a peek why I love Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I do not always use each and every function in precisely the same time. I do use a couple of tools. But I really like that Agorapulse includes a package of features that really do cover most of your social media marketing needs.
In fact, I Have been moving lots of the features I use on additional tools around to Agorapulse. It’s difficult not to want to remain”in” this instrument since it is so user-friendly and fun to use. I have also taken on a brand ambassador part with Agorapulse considering writing this article. The article has been updated but my real love for this tool and the fact I can’t do without it in my toolbox has not changed.
The Agorapulse Team And Culture
Let us start here. Because with this Remainder of the things that I adore about Agorapulse mean nothing.
Customer support is at the core of business Agorapulse. If their customers are happy and using their instrument in the best possible way, (and they get results), then everything falls right into place. Their staff concentrates on client experience more.
Agorapulse also stinks To customers about what works, what they can build and what needs improving. Thus, you are not just a client but part of a business where your voice will be observed. In fact, many of the present features I am about to talk about came from opinions and customer testimonials.
Caring about clients Is Agorapulse has taken up the ranks as one of those social media management tools with the top reviews and customer satisfaction. Which Social Media Is Best For Marketing
I’ve all summarized 12 reasons why I like Agorapulse Below, but let’s begin with a video overview of the recent (awesome) upgrade — then I’ll break down the critical capabilities. There’s a lot to enjoy.
Impressive, right? Let us jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Purpose of participation (that is the reason why I adore Agorapulse the most), let’s take a look at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is among the easiest I’ve used. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the newest auto-posting function for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to match each platform. As it is super intuitive to use, I don’t even need to go into detail about it . You, (like me) should have the ability to work out how to schedule an easy post, easily and without education.
Scheduling is easy with Agorapulse! I could.
- Publish immediately
- Queue my post (more of this later)
- Schedule the post in the future for a specific time and date.
It’s also super easy to schedule exactly the Exact Same post to Head out on various platforms, on various occasions, while being optimized for all those platforms (altering the text or picture size).
1 feature I especially like is the ability to Kind”@” and then the name of the consumer and Agorapulse will bring up the possible accounts you can choose from on Twitter and Facebook. Notice how Agorapulse suggests accounts once I begin entering their company name.
This helps you to tag pages and profiles fast And saves you time looking for the right people to include.
You can schedule to LinkedIn.
Publish to LinkedIn with Agorapulse
We will get to Instagram in a minute, but for today, Please be aware that publishing your articles and scheduling beforehand on Agorapulse is easy! And as I said, you can also now auto-post to Instagram using Agorapulse since they are an official partner and also have access to this new attribute via Instagram’s API.
Oh and they have a slick calendar opinion That means you are able to see your articles ready to go across the platforms.
And it’s color coded for people like me who want That level of visual organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse has 1 pillar for me to respond to mentions and notifications.
To me, that’s”one job” to complete every day. And it is actually almost enjoyable to clean out my inbox.
It is concentrated, it is easy and it is simple to Use, and that means you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you need to review or respond to can be found). Your inbox items are emphasized To Review for each platform as things.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for engagement where you participate and respond via enjoys, retweets or replies.
You can click on a user’s profile it. You will then see all the info you want — directly within Agorapulse (like any prior interactions).
Expand a user profile to realize your history!
If you have a Only one click and you will see History with the consumer and the conversations you have had before. This means you can provide the people the right attention at the perfect moment.
Let’s break this down a bit more…
I DMs I’ve and can see how many cites Inside my inbox. If I am looking at this tweet from Ravi, I can see how many tweets that I have to review and I will review or react to his tweet. It’s the exact same for other social channels — your engagement all is in one place.
Never miss a mention in your inbox!
I know my inbox Is not empty in this screenshot. But it’s going to be when I have finished writing this post! I do not always get to tune zero daily but I get there often enough to LOVE that”Congratulations” screen!
It’s simple to inspect all of your own references. You can Even filter by cite or message type as follows.
Then review the posts replied to or dealt with. It is automatically marked as reviewed once you reply to a post.
Or you simply click on a post replying.
In the example from Nicky, I could select To reply (or answer by DM), review the article, assign it for somebody else (more of that later), retweet it “just like” the article — all from within the exact same dashboard place on Agorapulse.
Choose how the mention process or will participate or message.
It’s, if I switch for example similar. I am able to see my recent engagement all, I can enlarge on posts or see info about a user. I unfollow and may follow. Which Social Media Is Best For Marketing
Change between platforms and accounts to Keep up with participation!
Being able to see your comments ALL are handy on In which you can see the past 50 mentions on your feed. It is not possible to maintain with mentions if you’ve got a number of followers. Agorapulse alters that which is enormous for influencers and brands.
Excited? You Can now participate with All your Mentions, even when you are a bit late getting to them.
And of course, I could also participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can only publish to LinkedIn.
Agorapulse keeps all my engagement in one place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It is about participating with them.
Like I shared above, Agorapulse allows me to Easily monitor and engage with my best advocates employing the”Fans and Followers” feature. From in your Twitter accounts, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
In this scenario I hunted on my top 100 users below “TOP”.
You can add a star to profiles to “favorite” people that you want to follow closely in Agorapulse. This way, you have their articles readily accessible in their own thread! It’s simple to engage together and retweet their articles!
You see positions for your following in just About each profile view on Agorapulse.
- Engaged — the person has said you (directly, or through a reply to a dialogue ) or delivered you a DM.
- Ambassador — this person posted links or has retweeted you.
- Influencer — this person is often retweeted (more than 20 times throughout the last 30 days).
In the situation of Nicky, she is all 3 with respect to my @sociallysorted Twitter account. Nicky is somebody I ought to be participating with (and I do!) .
On this, Facebook Function shows you who’s mentioned your page, and the number of times they have enjoyed and commented or delivered a message, in addition to their final interaction with you. It is also possible to ban them from your page from inside Agorapulse, but I hope that happens!
On Instagram you Will see who’s left comments on your post, their followers/followed that is complete counts and you can trace or unfollow from within Agorapulse.
These fundamental metrics give you a clear image of who Follows you, boosts you and participates with you the maximum.
- Setup custom groups of followers inside Agorapulse’s dashboard
- Search on all their interactions
- Search on their own messages, and
- Add private notes.
When You’ve Got this information you can use all It to take part in communication with those people — surprise and delight them or maybe reach out to them to thank them! Which Social Media Is Best For Marketing
Advanced Tracking, Search And Reports
Consider Agorapulse as your own Personal private investigator. You can use the Tracking function on Instagram to.
- Hashtag that is Play searches.
- Location that is perform hunts.
What is so great? It opens a whole new World of possibility for finding (and linking ) conversations around any topic you like (including your brand).
The potential for location-based businesses is enormous Particularly tourism.
When it comes To reports, Agorapulse really shines. With one click you can make a report that is easy to produce and easy to decipher. Ideal for showing clients!
Agorapulse Reports enable you to break your Audience in a way that makes sense.
The reports can also help you find a range Information such as.
- Your best performing content (ie articles, tweets etc) based on engagement and reach
- Development metrics with time. Agorapulse automatically compares metrics and provides a reading re if a metric is decreasing or increasing over a time to you.
- Community management data like reaction time and response rate
- Benchmarking your Facebook Page against opponents
Your best performing material is easily analysed and Presented in report form. You can also download it as a csv file to reveal it the most.
For social media managers and agencies this is Huge, as it allows you to provide your clients with data that is easy-to-read.
It is also possible to have a peek at your competitors!
Nearly everyone I know who uses Agorapulse for Social media direction raves about the accounts. They are fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or assign content… while you sleep”. By using Moderation Rules, all.
I love this role on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them Ways.
- Therefore that I really don’t see most of them in the first 17, my DMs can be filtered by me. This is where the magic occurs. You can set up filters to weed out”most” of those lousy DMs. Not all (sigh) but most.
- I will filter my feed by DMs or Mentions. Clean them out and I typically visit DMs. To be honest I get numerous DMs that are spam nowadays, it is hard not to miss the good ones. Automobile DMs have made DMs useless to me, which is a real shame.
Filtering and moderation functions for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all of the Auto DMs that come through saying”thanks for following”.
It mostly filters out The auto-DMs, and yes I’m sad that it grabs some actual ones as well, however you have to choose your battles!
And the moderation rules are not about spam. You can use them in several ways to
- Filter content out to be responded to — on any platform. Maybe you want to have of the posts featuring a hashtag to be labeled in a manner that is certain — so you can respond to them.
- Filter out those individuals that are SUPER engaged and post all of the time you don’t have to see every Tweet at Agorapulse — just repond to them occasionally or natively in Twitter.
- So it is possible to categorize create customized tags such as comments and tweets and search on these!
- Create customized searches for keywords which you want to monitor
- If you’ve got one of those”large” level accounts (best for small agencies) you can have posts assigned to a group member (see 11 below).
Fundamentally the moderation purpose is just another Bonus motive to think about Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you will need to clean your inbox, the more Agorapulse program is something that you will love.
It is accessible on iOS and Android and it’s super slick to use. I often prefer using the program vs desktop computer to process my inbox since it’s so easy to review and process mentions and messages. Which Social Media Is Best For Marketing
Agorapulse’s queue feature allows you to publish Your articles on a replicated, evergreen basis utilizing intelligent categories — much like the manner in that Meet Edgar permits you to set articles to be scheduled at certain times daily based on certain categories. I use it to Facebook and Twitter.
If you want to and are using a tool like Meet Edgar Reduce costs, then contemplate Agorapulse’s evergreen content feature rather (and you have the bonus of all of the other Agorapulse attributes ).
Here are a few things Agorapulse for content that is replicated.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse title and it is super simple to set up Your queue insert your schedule for articles to be published on, and catogories. Then the procedure for adding content is very intuitive. As you can see, it’s a slick dash (the consumer experience is awesome).
Firstly, you need to name and put up your articles Categories (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
When You’ve set up your categories, all you Need to Do is add instances such as this, to the schedule.
Then I need to include awesome content to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a preview of this post, to explain to you how it will appear on the newsfeed of this platform when you print it you select.
Pick to Schedule your articles or add every article to your choice’s Queue. This part is simple as you’ve already set up your queue in Step one. Your Queue, filled with posts (and ready to go) will look something like this.
After a post is published, it will return to the Bottom of the queue, waiting to be queued again.
Aside from using the operate for perennial Content, you might even choose to .
- Add a post to the schedule as normal or
- Replicate your post a certain number of times (once you do so you will place the minimum amount of times between repetitions of this post). Be aware that you can accomplish this to get Facebook but you have to know about the Twitter rules see below.
You May Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has included a pause button. If there’s a catastrophe or it’s not great timing to post, it is easy to pause the queue with a single click.
Maybe You want to pause a seasonal queue of posts At Christmas… it is simple with the pause button!
Meet Edgar has a pause button and it had been something I actually wanted to see which I chose to replace it with. I requested Agorapulse to include one and they did (they constantly listen never be reluctant to mention suggestions or give feedback!) .
Use The Queue Function
The queue function could be useful for announcing Events like a Facebook Live (if you hold them on a weekly or regular basis). Share your articles that must go out in a queue at a specific time of the week. I’d advise that the posts a bit vary to keep the material fresh and much more eye-catching.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules Aren’t New as discussed in this informative article by Agorapulse’s CEO Emeric Ernoult. It is just that now they are currently making a point of saying they will be enforced by them.
Basically this imply that we can no more Simultaneously post similar or identical content . This also applies to duplicate content at exactly the exact same account.
Lets’s take a look Twitter with Agorapulse whilst complying with the principles, so once you draft a picture similar to this one you obey the rules.
Note You Could choose to to queue or schedule Your post to Twitter. Here’s where we have to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look more closely At the picture above, you’ll realize that Agorapulse blocks my ability to place replicate content. The instrument recognises that I’m submitting to Twitter! This helps make sure I adhere to Twitter’s guidelines.
Content Variation Tips
Here is how I utilize Agorapulse to save loads of Time and stay out of Twitter Jail. Together with Agorapulse, you currently have two options for replicating a hyperlink.
- It is possible to opt to Schedule your post once (or more than once if you change it). Simply add your article, to do so, then pick the date and time you want it to head out at. If it’ll be printed more than once, you will need to edit the replicated or duplicate tweets so that they’re not”replicate” content. A lot of that is below.
- More than with variants or you can opt to Queue your post once. Agorapulse advocates this. When you are queueing articles for Twitter, be certain you don’t select the option to”re-queue multiple occasions.” You are still able to use this feature for other platforms, but this is where you would wind up in breach of Twitter’s rules. When I choose to do it this way, I make sure it’s a unique place, then add it on the top or bottom of this queue (ie I choose”queue next” or”queue last”).
Advanced Scheduling is also used by me to Write 1 tweet, and then set that tweet. Below, I’ve set it to article no more frequently than every 7 Days, as well as 6 repetitions. Don’t forget to edit the repeats!
I can easily see After I schedule the 6 x repeats Those posts in my schedule. I’d go in and alter them to emojis, text that is new, pictures or hashtags. Do this don’t do it later or you will forget.
Note. It’s Ok when you edit your posts, if the link remains the same. It is the text that you have to change each time.
I’d been utilizing Advanced Scheduling in this way For a while today to post new content — well ahead of the new”principles” were announced. I love to mix up this and it’s better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to upload around some 100 pieces of content at once using a pre-populated CSV file. Including your photos and also can incorporate articles from any RSS feed! You might also use this to curate articles from other sites and save hours!
What’s Coming For Queued Content?
The staff at Agorapulse is functioning on a Tool to make the variations of tweets easier for us, so we can get out content quickly and play nice with Twitter. This will be new functionality that will enable us to replicate our tweet variations quickly — in the one interface. I am looking forward to it. I am sure it will be a timesaver! Which Social Media Is Best For Marketing
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Don’t have to do all of the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 a month), then you can upgrade to staff approval whereby you can assign tasks and accept messages around multiple team members.
This is very good for customer support brilliance.
If you are a team that is growing, this attribute is a good You to upgrade to.
Oh and guess what? Comments and teamwork happens in Actual time. If Joe and Jess are online at precisely the exact same time working on precisely the account, there will not be double-up. You can see exactly what your team is currently doing in real time.
Posting To Instagram
Agorapulse is A proud Instagram partner. This means that they are one of the first tools to acquire access to the API to allow auto-posting to Instagram which is HUGE of Instagram!
In Case You Have one of the Company accounts with Agorapulse you can into Instagram. This usually means you can now organize your content beforehand and click when you’re ready OR you are able to, to post in your phone auto article.
Just make sure that you don’t forget to participate if You autopost….posting is merely part of the procedure. You have to follow up on comments and replies.
I believe that Agorapulse is the tool which Offers both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it is a win-win-win in case you have a company account. Instagram tools that give you reports are a separate fee!
All you need To do is.
- Download the Agorapulse program and hook up your Instagram account.
- On Your program or desktop, schedule your Instagram article (add photo and caption) then schedule the date and time that you want to publish it. You can opt to switch on Auto-scheduling or you can use the app place the picture and to connect through to Instagram.
- If you post will get a notification via your cellular app when it is time to post. Simply click”Publish” and you will be changed through to the Instagram app.
- Post as you would normally on Instagram. Your copy/description will be copied and you need to glue it to the Instagram program. Check you have additional as necessary and you’re ready to go!
I am impressed that Agorapulse has Added yet another feature that would require us to use another tool and the new auto-post feature makes it even better. Bringing these tools together saves you time AND money and is an integral reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here’s where we get to Some attributes which are for the level of membership on Agorapulse.
The capability to respond to ad comments Begins at Medium Level of Membership (starting at $99 a month)
Keeping up with opinions on ads is difficult for Both Facebook and Instagram ads. Agorapulse allows you engage with them and to view them and pulls from the advertisement comments.
If you run ads and know what it’s like to keep up With the comments (such as the spam), then you’ll know that this function is bliss for advertising managers and webpage admins. Bliss. Which Social Media Is Best For Marketing
Bonus Free Tools
You can also choose Advantage of those tools on their site such as.
- A Facebook Page Barometer — also to test your engagement, and to see how well your lover fares from the peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter performance, right now
If you really want one Reason to check out Agorapulse here it is.
They have some of the pricing of some of the Social media management applications.
Prices start at $49 per Month for small/solo businesses with increasing costs for medium, large and enterprise businesses. You will discover more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media management, try A number of their free tools and take the free trial for a spin, you will be as hooked as I am.