Intro What Is Social Media Monitoring
There are Many social media management programs, but one stands out among the crowd more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a couple of decades and I love it. In this post I discuss 12 Reasons Why I love Agorapulse for Social Media Management and why you will also. What Is Social Media Monitoring
There Are Lots of social media management applications that Deserve a mention . I’ve used many of these including Hootsuite, Sprout Social, and Buffer.
I won’t go into their features . They are Solid choices.
But I changed to Agorapulse a few years ago It and now has been my No 1 choice for social media direction since that time. You can read about some of the feature comparisons between Agorapulse along with other platforms .
But for the purposes of This post, I wish to just focus on Agorapulse so you can consider it.
In Reality, it could literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it will not have a lot of features that are extraneous That you never use, making you think”what’s that used for?” . It’s sensible, no-fluff and super easy to use.
Dare I say, it is even fun (but we’ll get to that). Let’s take a look why I love Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I must mention that I don’t necessarily use EVERY single function in precisely the same time. I do use a couple of different tools. However, I really like that Agorapulse has a package of features that actually do cover most of your social media marketing needs.
In fact, I Have been slowly moving lots of the features I use on additional programs over to Agorapulse. It is hard not to wish to stay”in” this instrument as it’s so user-friendly and fun to use. I have also taken on a new ambassador role with Agorapulse considering writing this post. The article has been updated but my real love for this particular tool and the fact I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Team And Culture
Let us start here. Because without this, the Rest of the things I love about Agorapulse imply nothing.
Customer support is at the core of business at Agorapulse. If their customers are happy and utilizing their tool in the best possible manner, (and they receive results), then everything falls into place. Their team concentrates on client experience than anything else.
Agorapulse also listens About what works, what needs improving and what they are able to build. Thus, you are not only a client but a part of a business. In reality, lots of the present features that I am about to speak about came from feedback and client testimonials.
Caring about clients Is why Agorapulse has taken up the rankings as one of those social media management tools with all the top reviews and customer satisfaction. What Is Social Media Monitoring
I’ve all outlined 12 reasons why I like Agorapulse Below, but let’s start with a video summary of the current (awesome) update — then I’ll break down the critical features. There’s a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Purpose of engagement (that is the reason why I love Agorapulse the most), let’s take a look at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the newest auto-posting work for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to match each platform. As it’s super intuitive to use, I probably don’t even have to go into detail about this . You, (like me) need to be able to work out how to schedule an easy post, readily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish instantly
- Queue my post (more of this later)
- Schedule the article in the future for a specific date and time.
It’s also easy to schedule the post to Head out on different platforms, on different occasions, while being optimized for all those platforms (changing the text or picture size).
One feature I like is the ability Type”@” and then the name of the user and Agorapulse will bring up the probable account you can pick from on Twitter and Facebook. Notice Agorapulse suggests extra accounts once I begin entering their business name.
This helps you to tag profiles and pages quickly And saves you time looking for the perfect people to add.
You can schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We’ll get to Instagram at a moment, but for now, Please know that publishing your content and scheduling in advance on Agorapulse is super easy! And as I said, you can also now auto-post to Instagram with Agorapulse as they are an official partner and have access to that new attribute via Instagram’s API.
Oh and they have a Fairly calendar opinion So you are able to see your articles ready to go across the platforms.
And it is colour coded for people like me That extra amount of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse has only one column for me to respond to notifications and mentions.
To me, that is”one job” to complete each day. And it’s actually almost enjoyable to clear out my inbox.
It’s concentrated, it’s easy and it is easy to Use, so you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you will need to examine or respond to are available ). Your inbox items are highlighted as items To Review for each platform.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for engagement in which you respond and engage via retweets likes or replies.
You can also click on a user’s profile it. You will then see all the info you need — right within Agorapulse (like any previous interactions).
Expand a user profile to realize your history!
If you have a just one click and you can see History with the user and the conversations you’ve had before. As a consequence, you may give the right people the ideal care at the moment.
Let’s break this down a bit more…
I can see how many cites and DMs I have Inside my inbox. If I am looking at this tweet from Ravi, I can see how many tweets I must review and I can review or react to his tweet. It’s the exact same for other channels that are social — your entire engagement is in 1 area.
Never miss a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I have finished writing this article but it will be! I don’t always get to tune zero every day but I get there often enough to LOVE that”Congratulations” display!
It’s simple to check all your own references. You can Filter by message or cite kind as follows.
Only review the articles replied to or dealt with. Once you reply to a post, it is marked as reviewed.
Or you simply click on a post replying.
In the example from Nicky, I can select To reply (or answer by DM), examine the post, delegate it for someone else (more of that later), retweet it or”just like” the article — all from within the exact same dashboard area on Agorapulse.
Choose how the mention process or will engage or message.
It’s, if I switch to Instagram, by Way of Example similar. I can view all of my recent participation, I see more info or can expand on posts. I may even follow and unfollow. What Is Social Media Monitoring
Easily change between accounts and programs to Keep up with participation!
Being able to see All your remarks is handy on In which you generally can only find the past 50 mentions on your feed. It’s impossible to maintain with mentions In case you’ve got a large number of followers. Agorapulse alters all that which is huge for brands and influencers.
Excited? You Can now participate with All your Mentions, even if you are getting to them.
And of course, I can also participate by Switching to Facebook as well.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this point (you can only print to LinkedIn.
Agorapulse retains all my participation in one place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It is about engaging with them.
Like I shared previously, Agorapulse enables me to Easily track and participate with my very best advocates employing the”Fans and Followers” attribute. From in your Twitter account, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I searched in this scenario under “TOP”.
To profiles you can add a star with favorites to “favorite” folks you want to follow carefully in Agorapulse. This way, you have their articles accessible in their own thread! Now it’s easy retweet their articles and to engage with them!
You’ll also see positions for the following in only About each profile view on Agorapulse.
- Engaged — the person has said you (directly, or via an answer to a conversation) or delivered you a DM.
- Ambassador — this individual has retweeted you or posted links to your website.
- Influencer — this person is often retweeted (more than 20 times throughout the last 30 days).
In the case of Nicky, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is somebody I ought to be engaging with (and I do!) .
On Facebook Function shows you who’s mentioned your webpage, and the number of times they have enjoyed and commented or delivered a message, as well as their last interaction with you. You can also ban them from your page from within Agorapulse, but I hope that happens!
On Instagram you Will see who has left comments on your post, their total followers/followed counts and you are able to trace or unfollow from inside Agorapulse.
These basic metrics give you a clear image of who Follows you, boosts you and participates with you the most.
- Setup custom classes of followers inside Agorapulse’s dashboard
- Search on each of their interactions
- Search in their messages, and
- Add private notes.
When you have all of this information you can use It to take part in communication with those individuals — surprise and pleasure them or maybe reach out to them to thank them! What Is Social Media Monitoring
Advanced Tracking, Search And Reports
Think of Agorapulse as your personal Private private investigator. It’s possible to use the Tracking function on Instagram to.
- Perform hashtag hunts.
- Location searches.
What’s so great about this? It opens a whole new World of chance for locating (and joining) talks about any subject you like (like your brand).
The Capacity for companies is huge Especially tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that is easy to decipher and easy to produce. Ideal for showing customers!
Agorapulse Reports enable your to break Audience sense.
The reports can also help you find a range Information such as.
- Your best performing articles (ie articles, tweets etc) based on participation and reach
- Evolution metrics over time. Agorapulse provides you a reading re whether a metric is decreasing or increasing over a time and compares metrics.
- Community management data such as reaction time and response rate
- Benchmarking your Facebook Page against competitors
Your content is easily analysed and Presented in report form. You may also download it as a csv file to reveal it the most.
For social media supervisors and agencies this is Enormous, as it allows you to supply information that is easy-to-read to your clients.
It is also possible to have a glance in your competition!
Just about everybody I know who uses Agorapulse for Social media direction raves about the reports. They’re pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or delegate content… while you sleep”. All using Moderation Rules.
Where the I love this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I can deal with them Ways.
- I will filter my DMs so I don’t see most of them in the first place. This is where the magic happens. You can set up filters to weed out”many” of the bad DMs. Not all (sigh) but many.
- I will filter my feed by DMs or Mentions. I typically go to DMs and clear them out fast. To be fair I get numerous DMs which are spam nowadays, it is hard not to overlook the excellent ones. Automobile DMs have made DMs useless to me personally, which is a real shame.
Filtering and moderation functions for all accounts Types but I mostly use it for Twitter to”markers as reviewed” all the Auto DMs which come through saying”thanks for after”.
It filters out The auto-DMs, and yes I am sad that it grabs some real ones as well, but you have to pick your battles!
Along with the moderation principles are not just about spam. You can use them in many ways to
- Filter out content to be reacted to. You want to have all of the posts featuring a specific hashtag to be labeled in a manner that is certain — so you can respond to them later.
- Filter out those individuals that are SUPER participated and post all of the time so you don’t have to observe every Tweet in Agorapulse — just repond to them or natively in Twitter.
- Create custom tags for tweets and remarks so it is possible to categorize and research on them!
- Create customized searches for key words which you need to track
- In case you’ve got one of those”big” level accounts (best for smaller agencies) you’ll have posts delegated to a group member (see 11 below).
Basically the moderation function is another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are out and around And you will need to clean your inbox, the Agorapulse program is.
It’s accessible on iOS and Android and it’s super slick to use. I often prefer to use the app vs desktop to process my inbox since it is really simple to review and procedure messages and mentions. What Is Social Media Monitoring
Agorapulse’s queue feature Permits You to publish Your articles on a repeated, evergreen basis utilizing intelligent categories — a lot like the way in that Meet Edgar allows you to set articles to be scheduled at particular times of day based on certain categories. It is used by me to Twitter and Facebook.
If you are currently using a tool and want to Reduce costs, then contemplate Agorapulse’s evergreen content feature rather (and you get the bonus of all the other Agorapulse attributes ).
Here are a few things to learn about using Agorapulse for , content that is queued that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it easy to set up and name Your queue insert your schedule to get articles to be printed on, and catogories. Then the process of adding content is intuitive. As you can see, it’s a slick dash (the consumer experience is amazing ).
Firstly, You Have to name and put up your content Classes (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
All you Need to When You’ve set up your classes Do is add instances like this, to the schedule.
Then I need to add amazing content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a handy visual/image preview of the article, to explain to you how it’ll look on the newsfeed of the platform you choose when you print it.
Pick to Schedule your articles or add every post to your choice’s Queue. This part is easy as you set your queue up in Step one. Your Queue, full of posts (and prepared to go) will appear something like this.
Once a post is published, it will return to the Bottom of the queue, waiting to be queued.
Apart from using the queue function for perennial Content, you can decide to .
- Add a post to the schedule as normal or
- Replicate your article a certain number of times (when you do so you will place the minimum amount of days between repetitions of this article ). Note that you can accomplish this for Facebook but you have to be aware of the Twitter rules against content see below.
You May Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has added a pause button. If a disaster is or it’s not fantastic time to post, you can easily pause the queue.
Maybe You want to pause a lineup of posts At Christmas… it is simple with the pause button!
Meet Edgar includes a pause button and it was something That I actually wanted to see which I chose to replace it with. I asked Agorapulse to add one and they did (they constantly listen never be reluctant to mention tips or give feedback!) .
Use The Queue Function To Announce Facebook Lives
The function can be handy for announcing Events like a Facebook Live (should you hold them to a weekly or regular basis). Share your content that needs to go out weekly in a queue. I would recommend you change the articles a bit to keep the material fresh and.
This functions but with with Twitter we Have to look at a few”changes” into Twitter’s terms of usage…. What Is Social Media Monitoring
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The rules are not Fresh as addressed by Agorapulse’s CEO Emeric Ernoult. It is just that they are making a larger point of saying they will be enforced by them.
Basically this mean that we can Post articles that is similar or equal to numerous accounts. This applies to duplicate content.
Let us take a look Twitter with Agorapulse whilst complying with all the rules, so you comply with the rules, once you draft an image like this one to post to Twitter.
Notice You Could elect to program or to queue Your post to Twitter. Here’s where we have to consider the principles of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look closely At the picture above, you’ll see that Agorapulse blocks my ability to post duplicate content to more than a few of my Twitter accounts. The instrument recognises that I am submitting to Twitter! This helps make sure Twitter’s guidelines are adhered to by me.
Content Variation Tips
Here is the way I use Agorapulse to save loads of Time and remain out of Twitter Jail. With Agorapulse, you now have two options for repeating a hyperlink.
- You can choose to Schedule your article once (or more than once if you change it). To do so, simply put in your post, then pick the time and date you want it to head out at. If it’ll be published more than once, you’ll need to edit the replicated or replicate tweets so that they’re not”duplicate” content. More of that is below.
- More than with variants or you can opt to Queue your article once. Agorapulse advocates this. When you are queueing content for Twitter, make sure that you don’t choose the option to”re-queue multiple occasions.” You are still able to use this attribute for some other platforms, however this is where you’d end up in violation of Twitter’s rules. While I choose to do it this way, I make sure it’s a special post, then add it on the top or bottom of this queue (ie I select”queue alongside” or”queue last”).
I utilize Advanced Scheduling to Publish one tweet, set that tweet to repeat a certain number of times. Below, I’ve set it to post than every 7 Days, and up to 6 repeats. Don’t forget to edit the repeats!
I could see After I program that the 6 x repeats Those articles in my schedule. I would go in and alter them to emojis new text, pictures or hashtags. Do this quickly — don’t do it later or you will forget.
Note. It’s Ok if the link stays the same when you edit your articles. It’s the text that you have to change each time.
I’d been using Advanced Scheduling in this manner For a little while today to post fresh content well before the new”rules” were declared. I love to mix it up and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also permits you to bulk upload up to a 100 pieces of content using a pre-populated CSV file. Including your photos and can include articles! You can also use this to curate articles from other websites and save hours!
What is Coming To Queued Content?
The staff at Agorapulse is currently functioning on a Tool to make the variations of tweets easier for people, so we can still get content out and play fine. This will be new functionality that will let us replicate our tweet variations quickly — in the one interface. I’m awaiting it. I’m convinced it’s going to be a timesaver! What Is Social Media Monitoring
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Do not need to do all the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 a month), then you can upgrade to staff approval whereby you can assign tasks and accept messages around multiple team members.
This is very good for customer service brilliance.
This feature is a good if you are a group that is growing You to upgrade to.
Oh and guess what? Teamwork and Remarks occurs in Actual time. If Jess and Joe are online at precisely the same time working on precisely the accounts, there won’t be double-up. You can see exactly what your team is performing in real time.
Posting To Instagram
Agorapulse is A Instagram spouse. This suggests that they are one of the very first tools to get entry to Instagram’s API to allow!
In Case You Have one of the business accounts with Agorapulse you can now auto-schedule to Instagram. This usually means that you can organize your content beforehand and click to post on your phone whenever you are ready OR you are able to auto article.
Just make sure that you don’t forget to participate if You autopost….posting is just part of this procedure. You have to follow up on comments and answers.
I Think That Agorapulse is the tool Offers both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it’s a win-win-win if you have a company account. Most Instagram tools that give you testimonials are a fee!
All you Want To do is.
- Download the Agorapulse app and hook your Instagram account .
- On Your app or desktop, schedule your Instagram post (add picture and caption) then schedule the date and time you need to print it. You can opt to change on Auto-scheduling or you can use the app place the image and to link through to Instagram.
- If you post will get a notification through your app when it’s time. Simply click”Publish” and you’ll be switched through to the Instagram program.
- Post as you would normally on Instagram. Your copy/description is going to be duplicated and you need to glue it into the Instagram app. Check you have hashtags additional as necessary and you’re ready to go!
Again, I am impressed that Agorapulse has Added another feature that would require us to use a separate tool and the attribute makes it even better. Bringing these tools saves time AND money and is a reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here’s where we get to Some features that are for the level of membership Agorapulse.
The ability to respond to ad comments Starts at Moderate Level of Membership (beginning at $99 per month)
With comments on ads is hard for keeping up Facebook and Instagram advertisements. Agorapulse allows you engage with them easily and to see them and pulls in the advertisement comments to your inbox.
If you understand what it is like to keep up and run ads With the comments (such as the spam), then you’ll know that this function is bliss for advertising managers and webpage admins. Bliss. What Is Social Media Monitoring
Bonus Free Tools
You can also take Advantage of these tools on their site including.
- A Facebook Page Barometer — also to test your engagement, and to see how well your fan fares from the peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter performance, right now
If you want one Reason to test out Agorapulse then here it is.
They have some of the pricing of any of the Social media management tools.
Prices begin at $49 each Month for small/solo companies with increasing costs for medium, large and enterprise companies. You will discover more about pricing here.
I have A hunch that once you check out Agorapulse for social media direction, attempt A number of the free tools and choose the free trial to get a spin, you will be as hooked as I am.