Introduction What Is Social Media Marketing
There are Many social media management programs, but one stands out amongst the audience more and more every year — Agorapulse. I’ve used Agorapulse for Social Media Management for a few decades now, and I really like it. In this post I discuss 12 Reasons Why I love Agorapulse to Social Media Management and you will also. What Is Social Media Marketing
There Are Lots of social media management applications that Deserve a mention here. I have used many of these including Hootsuite Sprout Social, and Buffer.
I won’t go into their features . They’re Solid options.
However, I changed to Agorapulse a Couple of Years ago It and Today has been my 1 choice for social media direction since that time. You can read about some of the attribute comparisons between Agorapulse along with other programs .
But for the purposes of This informative article, I want to focus on Agorapulse so it is possible to consider it.
It may literally be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it doesn’t have a lot of features that are extraneous That you never use, making you think”what is that used for?” . It is practical, no-fluff and super simple to use.
Dare I say, it is even fun (but we’ll get to that). Let us take a look at 12 Reasons why I love Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I must mention that I don’t necessarily use each and every function in precisely the same time. I do use a couple of other tools. But I love that Agorapulse includes a suite of features that actually do cover the majority of your social media advertising needs.
In fact Have been moving lots of the attributes I use on tools around to Agorapulse. It is hard not to wish to remain”in” this tool since it is so user-friendly and enjoyable to use. I have taken on a brand ambassador role with Agorapulse since writing this article. The post was updated but my real love with this particular tool and the fact that I can not do without it in my toolbox has not changed.
The Agorapulse Team And Culture
Let us start here. Because with this, the Rest of the things I love about Agorapulse imply nothing.
Customer service is at the core of business Agorapulse. If their clients are happy and using their instrument in the finest possible manner, (and they get results), then everything falls into place. Their staff concentrates over anything else.
Agorapulse also listens To clients about what works, what they are able to build next and what needs improving. So, you are not a client but a part of a business where your voice will be observed. In reality, many of the present features that I am going to talk about came from feedback and client testimonials.
Caring about customers Is why Agorapulse has shot up the rankings as one of the social media management tools with the reviews and customer satisfaction. What Is Social Media Marketing
I’ve all summarized 12 reasons why I love Agorapulse Below, but let’s start with a video summary of their recent (awesome) update — then I will break down the critical features. There’s a lot to enjoy.
Impressive, right? Let us jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Function of engagement (that is the reason why I adore Agorapulse the most), let us take a look at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting work for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to match each platform. I probably don’t even need to go into detail about this , as it intuitive to use. You, (like me) should have the ability to work out how to schedule a simple post, readily and without instruction.
Scheduling is easy with Agorapulse! I could.
- Publish immediately
- Queue my post (more of this later)
- Schedule the post in the future for time and a particular date.
It’s also super easy to schedule exactly the Exact Same post to Head out on various platforms, on various occasions, while being optimized for all those platforms (altering the text or picture size).
1 feature I particularly like is the ability Type”@” and the name of the consumer and Agorapulse will bring up the probable account you are able to pick from on Twitter and Facebook. See Agorapulse suggests additional accounts once I begin entering their business name.
This helps you to label pages and profiles quickly And saves you time looking for the perfect folks to add.
You could also schedule to LinkedIn.
Easily print to LinkedIn with Agorapulse
We’ll get to Instagram in a moment, but for today, Please know that publishing your articles and scheduling beforehand on Agorapulse is super simple! And like I said, you can also now auto-post into Instagram using Agorapulse since they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a slick calendar view So you can see all of your articles ready to go across the programs.
And it’s colour coded for people like me who need That additional level of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse has just one pillar for me to react to mentions and notifications.
To me, that’s”one task” to complete each day. And it is really almost enjoyable to clean out my inbox.
It is focused, it’s easy and it is easy to Use, and that means you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you will need to examine or respond to are available ). Your inbox things are highlighted as things.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for engagement where you engage and respond via enjoys, retweets or replies.
You can also click on a user’s profile to enlarge it. You’ll then see all the information that you want — right within Agorapulse (like any previous interactions).
Expand a user profile to see your history!
If You’ve Got a Only one click and you will see History with the conversations and the consumer you have had before. As a consequence, that you may give the right people the right care at the perfect time.
Let’s break this down a bit more…
I can easily see how many mentions and DMs I have In my inbox. If I am looking at this tweet from Ravi, I can see just how many tweets that I have to review and I will review or react to his conversation. It is the exact same for other social channels — your engagement all is in one place.
Never miss a mention on your inbox!
I know, I know, my inbox Is not empty in this screenshot. But it will be when I’ve finished writing this post! I don’t always get to inbox zero every day but I get there often enough to LOVE that”Congratulations” screen!
It’s easy to inspect of your own references. You can Filter by cite or message kind as follows.
Then review the posts you’ve replied to or dealt with. As soon as you reply to a specific post, it is automatically marked as reviewed.
Or You Just click on a post replying.
In the example from Nicky, I could select To reply (or answer by DM), examine the article, delegate it for someone else (more of that later), retweet it or”like” the post — all from within precisely the exact same dashboard area on Agorapulse.
Choose how you will participate or process the mention or message.
It’s if I switch for example similar. I can view all of my recent participation, I can enlarge on posts or see more info. I unfollow and may follow. What Is Social Media Marketing
Change between accounts and platforms to Keep up with engagement!
Being able to see ALL of your remarks is handy on In which you can see the past 50 mentions on your own feed. It is not possible to keep up with mentions if you have a number of followers. Agorapulse alters that which is huge for influencers and brands.
Excited? You Can now participate with All your Mentions, even if you are a bit late getting to them.
And I can easily participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this point (you can just publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It is about participating with them.
As I shared above, Agorapulse allows me to Easily monitor and engage with my very best advocates using the”Fans and Followers” attribute. From within your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
In this case I searched on my top 100 users under “TOP”.
With favorites you can add profiles and a star to “favorite” folks that you would like to follow closely in Agorapulse. This way, you’ve got their articles accessible in their own thread! Now it’s simple retweet their content and to engage together!
You see positions for the following in only About every profile perspective on Agorapulse.
- Engaged — the individual has said you (directly, or via an answer to a conversation) or delivered you a DM.
- Ambassador — this person has retweeted you or posted links to your site.
- Influencer — this individual is frequently retweeted (more than 20 times throughout the last 30 days).
In the case of Nicky, She’s all 3 with regard to my @sociallysorted Twitter account. Nicky is someone I should be engaging with (and I do!) .
On this, Facebook Function shows you who has said your webpage, and how many times they’ve enjoyed and commented or delivered a message, as well as their last interaction with you. It is also possible to prohibit them from the page from inside Agorapulse, although I hope that happens infrequently!
On Instagram you Will see who has left comments their followers/followed that is total counts and you can follow or unfollow from inside Agorapulse.
These basic metrics give you a clear picture of who Follows you, boosts you and engages with you the most.
- Setup custom groups of followers within Agorapulse’s dash
- Search on each of their interactions
- Search on their messages, and
- Add notes.
When you have all of this info you can use It to take part in positive communication with these people — perhaps reach out to them to thank them or surprise and delight them in some manner! What Is Social Media Marketing
Advanced Tracking, Search And Reports
Consider Agorapulse as your own Personal investigator. You can use the Tracking work on Instagram to.
- Hashtag that is Play searches.
- Place searches.
What is so great? It opens a whole new World of possibility for finding (and joining) talks about any subject you like (including your brand).
The potential for companies is huge Especially tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that is simple to create and easy to decode. Ideal for showing customers!
Agorapulse Reports help your to break down Audience sense.
The reports can help you find a range Information such as.
- Your best performing articles (ie articles, tweets etc) based on participation and reach
- Development metrics over time. Agorapulse automatically compares metrics over the years and provides you a quick reading re if a metric is increasing or decreasing over a time.
- Community management statistics such as reaction time and response speed
- Benchmarking your Facebook Page against opponents
Your material is easily analysed and Presented in report form. You can download it as a csv file to reveal it to that the people/clients/team that must see the most.
For social media managers and agencies that this is Enormous, as it allows you to provide your clients with information that is easy-to-read.
It is also possible to have a peek at your competitors!
Nearly everyone I know who uses Agorapulse for Social media direction raves about the accounts. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or delegate articles… while you sleep”. using Moderation Rules all.
I like this role on Twitter, in which the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them Ways.
- Therefore I really don’t see almost all of them I will filter my DMs. This is where the magic occurs. You can set up filters to weed out”most” of the bad DMs. Not all (sigh) but most.
- I can then filter my feed by DMs or even Mentions. Clean them out fast and I typically visit DMs. To be honest I get numerous DMs that are spam these days, it is hard not to miss the excellent ones. Automobile DMs have made DMs useless to me personally, which is a shame.
Moderation and filtering works for all accounts Types but I mostly use it for Twitter to”markers as reviewed” all the Auto DMs which come through saying”thanks for after”.
It filters out The auto-DMs, and yes I am sad that it grabs some actual ones also, however you’ve got to choose your battles!
And the moderation rules are not about spam. You can use them in many ways to
- Filter out articles to be responded to. So you can respond to them — you wish to have all of the articles featuring a hashtag to be tagged in a way.
- Filter those individuals that are SUPER participated out and post all of the time you don’t have to see every Tweet in Agorapulse — only repond to them or natively in Twitter.
- So you can categorize create custom tags and research on them!
- Create custom searches for key words which you want to monitor
- If you’ve got one of those”large” amount accounts (best for small agencies) you’ll have articles assigned to a team member (see 11 below).
Fundamentally the moderation function is another Bonus motive to think about Agorapulse for social media direction.
A Killer Mobile App
If you are out and about And you need to clean your inbox, the Agorapulse program is.
It’s available on Android and iOS and it is super slick to use. I often prefer to use the program vs background computer to process my inbox since it is really easy to review and process messages and mentions. What Is Social Media Marketing
Agorapulse’s queue feature Permits You to publish Your articles onto a repeated, evergreen basis utilizing intelligent categories — a lot like the manner in which Meet Edgar allows you to set articles to be scheduled at particular times daily based on particular categories. It is used by me to Twitter and Facebook.
If you Need to and are currently using a tool like Meet Edgar Cut costs, then contemplate Agorapulse’s evergreen content attribute rather (and you have the bonus of all of the additional Agorapulse features).
Here are a few things Agorapulse for replicated content.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it is super simple to set up and name Your queue add your schedule for posts to be published on, and catogories. Then of adding content, the process is very intuitive. As you can see, it is a slick dash (the user experience is amazing ).
Primarily, put up your content and you need to name Classes (all colour-coded and ready for action!) .
Setting up your classes is easy… and color-coded!
All you have to once you’ve set up your classes Do is add times like this, to the program.
Then I Want to add awesome content to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a handy visual/image preview of this post, to explain to you how it’ll appear on this platform you choose when you publish its newsfeed.
Pick to Schedule your articles or add every article to your choice’s Queue. As you set up your queue in Measure one, this part is easy. Your Queue, full of posts (and prepared to go) will appear something like this.
Once a post is published, it will return to the Bottom of the lineup, waiting to be queued again.
Apart from using the queue function for repeated Content, you might choose to .
- Add a post to the program as normal or
- Replicate your post a specific number of times (when you do this you may set the minimum number of times between repeats of the article ). Be aware you could do this to get Facebook but you have to know about the Twitter rules from content — see below.
You Can Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has included a pause button. If there’s a natural catastrophe or for some reason it’s not fantastic timing to post, you can pause the queue.
Perhaps you need to pause a seasonal queue of posts At Christmas… it’s simple with the pause button!
Meet it was something and Edgar has a pause button I actually wanted to see in any tool that I chose to replace it with. I asked Agorapulse to add one plus they did (they constantly listen never be reluctant to mention tips or give opinions!) .
Use The Queue Function To Announce Facebook Lives
The function can be for announcing handy Events such as a Facebook Live (if you hold them on a weekly or regular basis). Share your articles that must go out in a queue. I would advise that you vary the articles a bit to keep the content fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The principles Aren’t Actually new as discussed by Agorapulse’s CEO Emeric Ernoult. It is just that now they are making a larger point of saying they will be enforced by them.
Basically this mean that we can no longer Post substantially similar or equal content to multiple accounts. This applies to duplicate content.
Lets’s take a look Twitter with Agorapulse while complying with all the principles, so the rules are complied with by you once you draft an image similar to you to post to Twitter.
Notice You Could choose to schedule or queue Your article to Twitter. Here’s where we have to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look closely At the picture above, you will realize that Agorapulse blocks my ability to post replicate content to more than one of my Twitter accounts. The tool recognises that I’m submitting to Twitter! This helps make sure the guidelines of Twitter are adhered to by me.
Content Demo Tips
This is the way I use Agorapulse to save me loads of Time and remain from Twitter Jail. With Agorapulse, you now have two choices for repeating a hyperlink.
- You can opt to Schedule your article once (or more than once in the event that you vary it). Just put in your article, to do this, then choose the time and date you would like it to go out at. If it’ll be published more than once, you will need to edit the replicated or duplicate tweets so they’re not”replicate” content. More of that is below.
- More than with variants or It is possible to opt to Queue your post once. Agorapulse recommends this. When you are queueing content for Twitter, be certain you don’t select the option to”re-queue multiple occasions.” This is where you’d wind up in violation of the rules of Twitter, although you can still use this feature for other platforms. While I choose to do it this way, I’m sure it’s a special place, then add it on the top or bottom of this queue (ie I choose”queue alongside” or”queue last”).
I use Advanced Scheduling to Write 1 tweet, set that tweet to replicate a specific number of occasions. Below, I have set it to article than every 7 Days, as well as 6 repetitions. Don’t forget to edit the repeats!
I can see once I schedule the 6 x repeats Those articles in my schedule. I’d go in and change them to emojis, new text, pictures or hashtags. Do this do not do it or you may forget.
Note. It’s When you edit your posts, if the connection remains the same, Okay. It’s the text that you have to change each time.
I’d been using Advanced Scheduling in this way For a little while now to post fresh content — well before the new”rules” have been declared. I like to mix this up and it is better for engagement.
Don’t forget Bulk Upload! Agorapulse also permits you to upload around a 100 parts of content simultaneously using a pre-populated CSV file. This includes your photos and also can incorporate articles from any RSS feed! You might also use this save hours and to curate articles!
What is Coming For Queued Content?
The staff at Agorapulse is currently functioning on a Tool to make the variants of tweets more easy for us, therefore we can get out content quickly and play fine. This is new functionality that will let us repeat our tweet variations all in the one interface that is easy. I’m awaiting it. I’m convinced it’s going to be a timesaver! What Is Social Media Marketing
Team Communication and Delegation
As easy as Agorapulse would be to utilize, you Do not need to do all the checking and involvement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 a month), then you can update to staff approval whereby you can assign tasks and accept messages around multiple staff members.
This is GREAT for customer support brilliance.
This feature is a good if you are a group that is growing You to upgrade to.
Oh and guess what? Comments and teamwork occurs in Real time. So if Jess and Joe are online at precisely the exact same time working on the accounts, there will not be double-up. You can see exactly what your team is performing in real time.
Posting To Instagram
Agorapulse is A Instagram partner. This suggests they are among the tools to get entry to Instagram’s API to allow auto-posting to Instagram that is HUGE!
If you have one of the business accounts with Agorapulse you can now auto-schedule to Instagram. This means that you can plan your content ahead of time and click to post in your phone whenever you are ready OR you are able to auto post.
Make sure that you don’t forget to participate if You autopost….posting is merely a part of this procedure. You have to follow up on comments and answers.
I believe that Agorapulse is the instrument Provides both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it is a win-win-win in case you’ve got a company account. Are a distinct fee!
All you need To do is.
- Download the Agorapulse app and hook up your Instagram account.
- On Your program or background computer, schedule your Instagram post (add picture and caption) then schedule the time and date that you want to publish it. You can opt to change on Auto-scheduling or you’ll be able to use the program to connect through to Instagram and post the image.
- If you post manually, will receive a notification through your cellular app when it’s time. Simply click”Publish” and you’ll be switched through to the Instagram app.
- Post as you would ordinarily on Instagram. Your copy/description will be copied and you need to paste it to the Instagram program. Check you are ready to go and you have added as necessary!
Again, I am super impressed that Agorapulse has Added another feature that would require us to utilize a tool and the newest feature makes it even better. Bringing these tools saves you time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Ad Remarks
Here’s where we get to Some features which are for the level of membership Agorapulse.
The ability to respond to ad comments Begins at Medium Level of Membership (starting at $99 per month)
Keeping up with opinions on ads is hard for Equally Facebook and Instagram advertisements. Agorapulse pulls from the advertisement comments to your own inbox and allows you to view them and engage with them readily.
If ads run and know what it’s like to keep up With the remarks (including the spam), then you’ll know that this purpose is bliss for ad managers and page admins. Bliss. What Is Social Media Marketing
Bonus Free Tools
You can choose Advantage of these free tools on their site.
- A Facebook Page Barometer — also to test your engagement, and to see how well your fan fares against your peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter functionality, right now
If you really want one More reason to test out Agorapulse here it is.
It is affordable.
They have some of the best pricing of some of those Social media management applications.
Prices start at $49 per Month for small/solo companies with prices for large, medium and enterprise companies. You will discover more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media management, try Some of their free tools and also take the free trial to get a spin, you will be hooked as I am.