Background What Is A Social Media Strategy
You will find Many social media management tools, but one stands out among the crowd more and more every year — Agorapulse. I’ve used Agorapulse for Social Media Management for a few years and I love it. In this post I discuss 12 Reasons Why I love Agorapulse for Social Media Management and you will too. What Is A Social Media Strategy
There are many social media management tools that Deserve a mention . I have used many of these at one time or another, including Hootsuite Sprout Social, and Buffer.
I will not go into their features here. They’re Solid choices.
However, I changed to Agorapulse a Couple of Years ago Now and it has been my No 1 choice for social media management since that time. You may read about a number of the attribute comparisons between Agorapulse and other programs .
But for the purposes of This post, I wish to focus on Agorapulse so you can consider it as a tool in your toolbox.
In fact, it could literally be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
It will not have too many extraneous features You never use, making you think”what’s that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it is even fun (but we will get to that). Let us take a look at 12 Reasons why I love Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I should mention that I do not necessarily use each and every function at the exact same time. I do use a couple of tools for a few functions. However, I really like that Agorapulse has a package of features that do cover most of your social media marketing requirements.
In fact, I Have been moving a lot of the features I use on programs over to Agorapulse. It’s hard not to want to remain”in” this instrument as it is so user-friendly and enjoyable to use. I have also taken on a brand ambassador role with Agorapulse considering writing this post. The post was updated but my real love with this tool and the fact I can not do with it in my arsenal hasn’t changed.
The Agorapulse Staff And Team
Let’s begin here. Because with this Rest of the things that I adore about Agorapulse imply nothing.
Customer service is at the core of business at Agorapulse. If their clients are happy and utilizing their instrument in the best possible manner, (and they receive results), then everything falls into place. Their staff focuses more than anything else.
Agorapulse also listens To clients about what works, what they are able to build next and what needs improving. You are not a client but part of a business where your voice will be heard. In fact, many of the present features that I am going to talk about came out of feedback and client recommendations.
Caring about customers Is Agorapulse has taken up the ranks as one of the social media management programs with the reviews and customer satisfaction. What Is A Social Media Strategy
I’ve all summarized 12 reasons why I like Agorapulse Below, but let us begin with a video summary of their current (awesome) update — then I’ll break down the critical features. There is a lot to like.
Impressive, right? Let us jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Function of participation (which is why I adore Agorapulse the most), let us take a peek at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as a formal Instagram Partner).
The posts can be easily customised by you to suit each platform. I probably don’t even have to go into detail about it here, as it intuitive to use. You, (like me) should be able to work out how to schedule an easy post, readily and without instruction.
Scheduling is simple with Agorapulse! I can.
- Publish immediately
- Queue my article (more of that later)
- Schedule the article later on for a specific time and date.
It’s also easy to schedule exactly the post to Go out on different platforms, on different occasions, while being optimized for all those platforms (changing the text or image size).
One feature I like is the capability Type”@” and the title of the user and Agorapulse will bring up the possible account you can pick from on Twitter and Facebook. Notice how Agorapulse suggests accounts when I start entering their company name.
This helps you to label pages and profiles quickly And saves you time searching to add.
You could even schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We’ll get to Instagram in a minute, but for today, Please be aware that publishing your content and scheduling beforehand on Agorapulse is easy! And as I said, it is also possible to currently auto-post into Instagram with Agorapulse since they are an official partner and have access to that new attribute via Instagram’s API.
Oh and they have a slick calendar view also, So you are able to see of your articles ready to go across all of the platforms.
And it’s color coded for folks like me That additional level of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse mentions and has just 1 column for me to respond to notifications.
To me, that’s”one job” to finish each day. And it is actually almost enjoyable to clean out my inbox.
It’s focused, it is simple and it is super simple to Use, so you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you will need to examine or respond to can be found). Your inbox things are highlighted as things To Review for each stage.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for participation in which you participate and respond via retweets, enjoys or replies.
You can click on a user’s profile it. You will then see all the information that you want — right within Agorapulse (like any previous interactions).
Expand your history to be seen by an individual profile!
If you have a Only one click and you can see History with the conversations and the user you’ve had before. This means you can give the ideal people the right attention at the time.
Let us break this down a little more…
I DMs I have and can see how many mentions In my inbox. When I am looking at this tweet from Ravi, I will see how many tweets that I have to review and that I will review or respond to his tweet. It is the exact same for channels that are social — your engagement all is in 1 place.
Never skip a mention on your inbox!
I know my inbox Is not empty in this screenshot. When I’ve finished writing this article but it will be! I do not always get to inbox zero daily however I get there often enough to LOVE that”Congratulations” display!
It’s simple to inspect of your mentions. You can Filter by message or mention type as follows.
Then review the articles you have replied to or dealt with. As soon as you respond to a post, it is marked as reviewed.
Or you click on a place to review it without replying.
I could choose To reply (or reply from DM), examine the article, assign it for somebody else (more of that later), retweet it or”just like” the article — all from within precisely the exact same dashboard area on Agorapulse.
Choose how you will engage or procedure the mention or message.
If I change to Instagram, for example, it’s similar. I can see all of my current engagement, I can enlarge on posts or see information about a user. I may follow and unfollow. What Is A Social Media Strategy
Easily change between programs and accounts to Keep up with participation!
Being able to see ALL of your comments is handy on Where you usually can see the past 50 mentions on your feed. It is not possible to keep up with mentions, In case you have a high number of followers. Agorapulse alters that which is enormous for brands and influencers.
Excited? You Can now engage your with ALL Mentions, even when you are getting to them.
And of course, I can also engage by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this point (you can just print to LinkedIn.
Agorapulse retains all my engagement in one place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It is about participating with them.
Like I shared above, Agorapulse enables me to Easily track and engage with my best advocates employing the”Fans and Followers” feature. From within your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I hunted in this scenario under “TOP”.
To profiles you can add a celebrity with favorites to “favorite” people that you want to follow carefully in Agorapulse. This way, you’ve got their posts readily accessible in their own thread! It’s simple retweet their content and to engage together!
You see rankings for the following in just About each profile perspective on Agorapulse.
- Engaged — the person has mentioned you (directly, or via a reply to a conversation) or sent you a DM.
- Ambassador — this person has retweeted you or posted links to your site.
- Influencer — this individual is often retweeted (more than 20 times throughout the last 30 days).
In the situation of Nicky, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is someone I should be engaging with (and I do!) .
On Facebook Function shows you who has mentioned your webpage, and how many times they have liked and commented or sent you a message, in addition to their final interaction with you. You can also ban them from within Agorapulse, but I hope that happens infrequently!
On Instagram you Will see who has left comments their total followers/followed counts and you are able to trace or unfollow from within Agorapulse.
You are given a clear image of who by these fundamental metrics Follows you, boosts you and participates with you the maximum.
- Set up custom classes of followers within Agorapulse’s dashboard
- Search on each of their interactions
- Search on their messages, and
- Add notes.
When You’ve Got all It to engage in communication with those individuals — surprise and pleasure them in some manner maybe reach out to thank them! What Is A Social Media Strategy
Advanced Monitoring, Search And Reports
Consider Agorapulse as your own Private investigator that is Private. You can use the Monitoring function on Instagram to.
- Hashtag hunts.
- Location hunts.
What is so great about this? It opens a whole new World of chance for finding (and linking ) conversations around any topic you like (like your brand).
The Capacity for businesses is huge Particularly tourism.
When it comes To reports, Agorapulse actually shines. With one click you can make a report that’s easy to decode and simple to create. GREAT for showing customers!
Agorapulse Reports enable your to break Audience sense.
The reports can help you locate a range Information including.
- Your best performing articles (ie posts, tweets etc) based on engagement and attain
- Development metrics over time. Agorapulse gives a reading re whether a particular metric is decreasing or increasing over a period to you and compares metrics.
- Community management data such as response time and response speed
- Benchmarking your Facebook Page against competitors
Your content is analysed and Presented in report form. You may download it as a csv file to reveal it to that the people/clients/team that needs to see the most.
For social media supervisors and agencies that this is Enormous, as it allows you to supply your clientele with data that is easy-to-read.
It is also possible to have a glance!
Just about everyone I know who uses Agorapulse to get Social media direction raves about the accounts. They’re pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or assign content… while you sleep”. All by using Moderation Rules.
In which the I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I will deal with them in two Manners.
- I can filter my DMs so that I don’t see most of them in the first location. This is where the magic happens. You can set up filters to weed out”many” of the lousy DMs. Not all (sigh) but many.
- I will filter my feed by DMs or even Mentions. I visit DMs and clean them out pretty quickly. To be fair I get so many DMs which are spam nowadays, it’s hard not to overlook the excellent ones. Auto DMs have made DMs useless to me personally, which is a true shame.
Filtering and moderation works for all accounts Types but I mainly use it for Twitter to”mark as reviewed” all the Auto DMs that come through saying”thanks to following”.
It mainly filters out The auto-DMs, and yes I am sad that it grabs some real ones as well, however you have to choose your battles!
And the moderation rules are not merely about spam. You can use them in many ways to
- Filter out articles to be reacted to — on almost any stage. You wish to have all of the posts featuring a hashtag to be tagged in a specific manner — so you’re able to respond to them.
- Filter out those individuals that are SUPER and post all the time that you don’t have to observe every Tweet at Agorapulse — only repond to them or natively in Twitter.
- Create customized tags such as tweets and comments so it is possible to categorize and research on them afterwards!
- Create customized searches for keywords that you need to monitor
- If you have one of the”big” level accounts (greatest for smaller agencies) you can have articles delegated to a group member (see 11 below).
Basically the moderation purpose is another Bonus reason to think about Agorapulse for social media management.
A Killer Mobile App
If you are out and around And you will need to clean your inbox, the Agorapulse app is.
It’s accessible on Android and iOS and it’s super slick to use. I often prefer to use the program vs desktop to process my inbox as it’s so easy to review and process mentions and messages. What Is A Social Media Strategy
Agorapulse’s queue feature Permits You to publish Your articles on a replicated, evergreen basis utilizing intelligent categories — a lot like the manner in which Meet Edgar allows you to set posts to be scheduled at particular times daily based on particular categories. I use it to Twitter and Facebook.
If you Need to and are using a tool Cut costs, then contemplate Agorapulse’s evergreen content feature rather (and you get the bonus of all the other Agorapulse features).
Here are a few things to know about using Agorapulse for , content that is queued that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse title and it simple to set up Your queue catogories, and add your schedule for posts to be published on. Then of adding content, the process is intuitive. As you can see, it is a slick dash (the consumer experience is awesome).
Firstly, put your content up and you need to name Categories (all colour-coded and ready for action!) .
Setting up your categories is easy… and color-coded!
Once you’ve set up your classes, all you Need to Do is add instances such as this, to the program.
Then I need to add content that is amazing to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a handy visual/image preview of this article, to show you how it will look on this platform you select when you publish its newsfeed.
Pick to Schedule your posts to a time slot, or include each article to your choice’s Queue. This part is easy as you set your queue up in Measure one. Your Queue, filled with posts (and prepared to go) will appear something like this.
After a post is published, It Is Going to return to the Bottom of this queue, waiting to be queued again.
Aside from utilizing the queue operate for repeated Content, you might choose to either.
- Add a post to the schedule as normal or
- Repeat your article a specific number of times (once you do this you may set the minimum amount of days between repeats of the post). Be aware that you can do this to get Facebook but you have to know about the Twitter rules see below.
You May Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. For some reason it’s not fantastic timing to post or if a catastrophe is, you can pause the queue.
Perhaps you want to pause a lineup of posts At Christmas… it’s easy with the pause button!
Meet Edgar includes a pause button and it was something That I really wished to see in almost any tool which I opted to replace it with. I requested Agorapulse to add one plus they did (they always listen never be afraid to mention suggestions or give opinions!) .
Use The Queue Function To Announce Facebook Lives
The queue function can be for announcing handy Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your articles that must go out each week at a certain time of the week in a queue. I would recommend the articles a little change to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The principles Aren’t New as discussed by Agorapulse’s CEO Emeric Ernoult. It is just that now they are making a point of saying they will apply them.
Fundamentally this mean that we can no longer Post articles that is equal or similar to multiple accounts. This applies to duplicate content.
Let us take a look at how you can post to Twitter with Agorapulse whilst complying with the principles, so the rules are complied with by you when you draft a picture like this one to post to Twitter.
Notice that you can elect to to queue or schedule Your post to Twitter. Here’s where we need to consider Twitter’s principles and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look At the picture above, you will realize that Agorapulse blocks my ability to place duplicate content to more than one of my Twitter accounts. The tool recognises that I’m submitting to Twitter! This helps ensure that I adhere to Twitter’s guidelines.
Content Variation Tips
This is the way I utilize Agorapulse to save me loads of Time and remain from Twitter Jail. Together with Agorapulse, you have two options for repeating a hyperlink.
- You can opt to Schedule your post once (or more than once in the event that you vary it). To do so, just add your article, then pick the time and date you would like it to head out at. If it will be printed more than once, you will want to edit the repeated or replicate tweets so they’re not”replicate” content. A lot of this is below.
- More than with variants or you can opt to Queue your article once. Agorapulse advocates this. When you’re queueing content for Twitter, be sure that you don’t select the option to”re-queue multiple occasions.” This is where you would end up in violation of the rules of Twitter, although you can use this attribute for some other platforms. When I decide to do it this way, I’m sure it’s a special place, then add it to the top or bottom of this queue (ie I select”queue next” or”queue last”).
Advanced Scheduling is also used by me to Publish one tweet, and set that tweet to repeat a certain number of times. Below, I have set it to article more frequently than every 7 Days, and up to 6 repeats. Don’t forget to edit the repeats!
I can easily see once I schedule that the 6 x repeats Those articles in my schedule. I would go directly in and alter them to text, emojis, images or hashtags. Do this do not do it or you will forget.
Note. It is Ok when you edit your posts, if the connection remains the same. It is the text that you have to change each time.
I had been utilizing Advanced Scheduling in this manner For a little while today to post new content — well before the new”rules” have been declared. I love to mix it up and it’s better for engagement.
Do not forget Bulk Upload! Agorapulse also permits you to bulk upload up to some 100 pieces of content by using a pre-populated CSV file. Your photos are included by this and can incorporate content! You might use this to curate content from different sites and save hours!
What is Coming To Queued Content?
The staff at Agorapulse is functioning on a Tool to make the variants of tweets more easy for people, therefore we can still get content out quickly and play fine with Twitter. This is new functionality that will let us repeat our tweet variants quickly — in the one interface that is simple. I am awaiting it. I’m convinced it’s going to be a timesaver! What Is A Social Media Strategy
Team Communication and Delegation
As easy as Agorapulse is to utilize, you Don’t have to do all of the checking and engagement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 per month), then it’s possible to upgrade to staff approval whereby you are able to assign tasks and approve messages across multiple team members.
This is very good for customer support brilliance.
If you are a growing team, this feature is a good You to upgrade to.
Oh and guess what? Comments and teamwork happens in Real time. So if Joe and Jess are online at the exact same time working on precisely the accounts, there won’t be double-up. You can see exactly what your staff is doing in real time.
Posting To Instagram
Agorapulse is A proud Instagram partner. This also suggests they are one of the very first tools to get access to the API to allow of Instagram!
If you have one of the Company accounts with Agorapulse you can now auto-schedule to Instagram. This means that you can organize your articles beforehand and click to post in your phone whenever you’re ready OR you are able to auto article.
Just make sure that you don’t forget to participate You autopost….posting is just a part of the procedure. You need to follow up on replies and comments.
I Think That Agorapulse is the only instrument that Offers both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win in case you’ve got a business account. Are a fee!
All you Want To do is.
- Download the Agorapulse app and hook your Instagram account .
- On Your program or background computer, schedule your Instagram article (add photo and caption) then program the date and time that you need to publish it. You may opt to change on Auto-scheduling or you’ll be able to use the program post the image and to connect through to Instagram.
- When it’s time to post if you post will get a notification through your mobile app. Simply click”Publish” and you will be changed through to the Instagram app.
- Post as you would ordinarily on Instagram. Your copy/description will be duplicated and you need to glue it into the Instagram app. Check you have hashtags added as necessary and you are good to go!
I am impressed that Agorapulse has Added another feature that would normally require us to use another tool and the attribute makes it even better. Bringing these tools saves you time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here’s where we get to Some features that are for the higher degree of membership on Agorapulse.
The capability to respond to ad comments Starts at Medium Level of Membership (starting at $99 a month)
With comments on ads is hard for keeping up Facebook and Instagram ads. Agorapulse lets you view them and engage with them and pulls to your inbox in the advertisement comments.
If you know what it is like to keep up and run ads With the remarks (such as the spam), then you will know that this purpose is bliss for advertising managers and page admins. Bliss. What Is A Social Media Strategy
Bonus Free Tools
You can choose Advantage of these tools on their site.
- A Facebook Page Barometer — to determine how well your fan fares and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter performance, right now
If you really want one More reason to check out Agorapulse then here it is.
They have some of the pricing of any of those Social media management applications.
Prices start at $49 per Month for small/solo companies with raising costs for large medium and enterprise companies. You can discover more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media direction, try Some of the tools and also choose the free trial for a spin, you will be as hooked as I am.