Intro What Is A Social Media Management Tool
You will find Many social media management programs, however, one stands out amongst the audience more and more each year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a few years and I really like it. In this article I share 12 Reasons Why I love Agorapulse to Social Media Management and you will also. What Is A Social Media Management Tool
There Are Lots of social media management tools that Deserve a mention . I have used many of them at one time or another, such as Sprout Social, Hootsuite, and Buffer.
I will not go in their features . They are Solid options.
But I switched to Agorapulse a few years ago Now and it has been my No 1 choice for social media management since that time. You can read about some of the feature comparisons between Agorapulse along with other programs .
But for the purposes of This informative article, I wish to just focus on Agorapulse so you can consider it as a tool in your toolbox.
In fact, it may be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
Only, it will not have a lot of features That you never use, making you think”what’s that used for?” . It is practical, no-fluff and super simple to use.
Dare I say, it is even fun (but we will get to that). Let us take a peek why I love Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I must mention that I do not always use each and every function in the exact same moment. I do use a couple of other tools for a few purposes. But I love that Agorapulse includes a package of features that do cover the majority of your social media advertising requirements.
In fact, I Have been moving a lot of the attributes I use on additional tools around to Agorapulse. It is hard not to wish to remain”in” this tool since it is so user-friendly and fun to use. I have also taken on a new ambassador role with Agorapulse considering writing this article. The article has been updated but my real love for this particular tool and the fact I can’t do without it in my toolbox has not changed.
The Agorapulse Staff And Team
Let us start here. Because with this Remainder of the things that I love about Agorapulse imply nothing.
Customer support is at the core of business Agorapulse. If their clients are happy and utilizing their tool in the finest possible manner, (and they receive results), then everything falls into place. Their staff concentrates on customer experience more than anything else.
Agorapulse also listens About what works, what needs improving and what they can build next. You are not a customer but part of a company where your voice will be heard. In fact, lots of the present features that I am about to talk about came from customer testimonials and opinions.
Caring about customers Is why Agorapulse has taken up the ranks as one of those social media management tools with all the best reviews and customer satisfaction. What Is A Social Media Management Tool
I’ve all outlined 12 reasons why I love Agorapulse Below, but let’s start with a video summary of their recent (awesome) upgrade — then I will break down the critical features. There’s a lot to like.
Impressive, right? Let us jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Purpose of participation (that is the reason why I love Agorapulse the most), let’s take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting work for Instagram as a formal Instagram Partner).
You can customise the articles to match each platform. I don’t even have to go into detail about this here, as it intuitive to use. You, (like me) should be able to work out how to program a simple article, readily and without instruction.
Scheduling is simple with Agorapulse! I can.
- Publish instantly
- Queue my article (more of this later)
- Schedule the post in the future for a particular time and date.
It’s also super easy to schedule exactly the Exact Same post to Go out on various platforms, on different times, while being optimised for those platforms (altering the text or image size).
One feature I like is the ability to Type”@” and the title of the user and Agorapulse will bring up the possible accounts you are able to pick from on Twitter and Facebook. Notice how Agorapulse suggests accounts once I start entering their company name.
This helps you to tag profiles and pages fast And saves you time looking to include.
You could schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram in a minute, but for today, Please be aware that publishing your articles and scheduling beforehand on Agorapulse is super simple! And as I said, it is also possible to now auto-post into Instagram using Agorapulse as they are an official partner and also have access to this new feature via Instagram’s API.
Oh and they have a slick calendar view That means you can see your articles ready to go across all the programs.
And it’s color coded for people like me That additional level of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse has only one column for me to react to notifications and mentions.
To me, that is”one task” to finish each day. And it’s actually almost enjoyable to clear out my inbox.
It’s concentrated, it’s easy and it is super easy to Use, so you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you will need to examine or respond to can be found). Your inbox things are emphasized To Inspection for every platform as items.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for participation where you participate and respond via replies, retweets or likes.
You can click on a user’s profile to expand it. You will then see all the information that you want — right within Agorapulse (including any prior interactions).
Expand a user profile to see your history!
Just one click and you can see if You’ve Got a History with the user and the conversations you have had before. As a consequence, you can provide the right people the right care at the time.
Let us break this down a little more…
I DMs I have and can easily see how many cites Inside my inbox. If I am looking at this tweet from Ravi, I can see how many tweets I must review and that I will review or react to his tweet. It is the same for other societal channels — your entire engagement is in 1 area.
Never skip a mention on your inbox!
I know my inbox Is not empty in this screenshot. When I’ve finished writing this article, but it’s going to be! I do not always get to inbox zero daily but I get there often enough to LOVE that”Congratulations” display!
It’s easy to inspect all your own references. You can Even filter by message or cite type as follows.
Then review the articles responded to or dealt with. As soon as a specific post is replied to by you, it is marked as reviewed.
Or you simply click on a post replying.
In the next case from Nicky, I could select To answer (or answer by DM), review the post, delegate it to get someone else (more of that later), retweet it “just like” the article — all from within precisely the exact same dashboard area on Agorapulse.
Choose how the mention will engage or process or message.
It’s if I switch to Instagram, for example similar. I am able to view my recent engagement all, I will enlarge on posts or see information about a user. I unfollow and may follow. What Is A Social Media Management Tool
Easily change between accounts and platforms to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, where you can only see the last 50 mentions on your feed. It is impossible to keep up with mentions if you have a high number of followers. Agorapulse alters that which is enormous for brands and influencers.
Excited? You can participate your with ALL Mentions when you are getting to them.
And of course, I could readily engage by Switching to Facebook too.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this point (you can only publish to LinkedIn.
Agorapulse keeps all of my engagement in one area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It’s about engaging with them.
As I shared above, Agorapulse allows me to Easily track and participate with my very best advocates using the”Fans and Followers” attribute. From within your Twitter accounts, you click on”Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
In this case I hunted on my top 100 users below “TOP”.
To profiles you can add a star with favorites to “favorite” folks you want to follow carefully in Agorapulse. This way, you have their articles accessible in their own thread! It’s simple to engage with them and retweet their content!
You see positions for your following in just About every profile perspective on Agorapulse.
- Engaged — the individual has mentioned you (directly, or through an answer to a dialogue ) or sent you a DM.
- Ambassador — this person has retweeted posted or you links to your site.
- Influencer — this person is often retweeted (over 20 times throughout the previous 30 days).
In Nicky’s case, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I should be engaging with (and I do!) .
On this, Facebook Function shows you who’s mentioned your page, and how many times they’ve liked and commented or delivered a message, in addition to their final interaction with you. It is also possible to ban them from inside Agorapulse, but I hope that happens rarely!
On Instagram you Will see who’s left comments their total followers/followed counts and you are able to follow or unfollow from within Agorapulse.
You are given a clear image of who by these metrics Follows you, promotes you and participates with you the maximum.
- Setup custom classes of followers within Agorapulse’s dash
- Search on all their interactions
- Search on their own messages, and
- Add notes.
When You’ve Got this information you can use all It to engage in communication with these individuals — surprise and pleasure them in some way or maybe reach out to thank them! What Is A Social Media Management Tool
Advanced Tracking, Reviews And search
Think of Agorapulse as your own Private investigator. You can use the Monitoring work on Instagram to.
- Hashtag that is Play hunts.
- Perform place hunts.
What’s so great? It opens a whole new World of possibility for finding (and linking ) conversations around any subject you like (including your manufacturer ).
The Capacity for businesses is huge With this attribute, particularly tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that’s easy to create and easy to decode. Ideal for showing clients!
Agorapulse Reports enable you to break your down Audience sense.
The Comprehensive reports can also help you locate a range Information such as.
- Your best performing content (ie posts, tweets etc) based on engagement and attain
- Evolution metrics over time. Agorapulse gives you a reading re if a particular metric is decreasing or increasing over a time and compares metrics.
- Community management data like reaction time and response rate
- Benchmarking your Facebook Page against competitors
Your best performing content is easily analysed and Introduced in report form. You may download it as a csv file to reveal it to that the people/clients/team that must see the most.
For social media supervisors and agencies that this is Huge, as it allows you to supply information that is easy-to-read to your clients.
You can also take a glance in your competition!
Nearly everybody I know who uses Agorapulse to get Social media direction raves about the accounts. They’re fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse explains it as being able to”tag, bookmark, hide, delete or assign content… while you sleep”. By using Moderation Rules, all.
Where the I love this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them Ways.
- I can filter my DMs so I don’t see almost all of them in the first place. This is where the magic happens. You can set up filters to weed out”many” of the lousy DMs. Not all (sigh) but many.
- I will then filter my feed by DMs or even Mentions. Clean them out and I go to DMs. To be fair I get numerous DMs that are spam nowadays, it is hard not to overlook the excellent ones. Automobile DMs have made DMs useless to me, which is a true shame.
Moderation and filtering works for all accounts Types but I mostly use it for Twitter to”markers as reviewed” all of the Auto DMs which come through saying”thanks to following”.
It filters out The auto-DMs, and yes I am sad that it catches some real ones also, but you have to choose your battles!
Along with the moderation principles are not about spam. You can use them in several ways to
- Filter out articles to be responded to. You want to have all the articles featuring a particular hashtag to be labeled in a manner that is specific — so you can respond to them afterwards.
- Filter those individuals that are SUPER out and post all the time so you don’t have to observe every Tweet in Agorapulse — just repond to them occasionally or natively in Twitter.
- Create custom tags so you can categorize and search on these!
- Create customized searches for keywords which you need to monitor
- In case you’ve got one of those”large” amount accounts (best for small agencies) you can have articles delegated to a group member (see 11 below).
Fundamentally the moderation purpose is another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are out and around And you need to clear your inbox, the Agorapulse program is.
It’s accessible on it is and iOS and Android super slick to use. I often prefer using the app vs background computer to process my inbox since it’s really easy to review and procedure mentions and messages. What Is A Social Media Management Tool
Agorapulse’s lineup feature allows you to publish Your articles on a replicated, evergreen basis using smart categories — a lot like the manner in that Meet Edgar permits you to set posts to be scheduled at particular times daily based on particular categories. I use it to Facebook and Twitter.
If you are using a tool such as Meet Edgar and Need to Cut costs, then consider Agorapulse’s evergreen content feature instead (and you have the bonus of all of the other Agorapulse attributes ).
Here are a Couple of things Agorapulse for , content that is queued that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse title and it easy to set up Your queue catogories, and insert your schedule for articles to be published on. Then the procedure for adding content is intuitive. As you can see, it is a slick dash (the consumer experience is awesome).
Primarily, you need to name and set up your content Classes (all colour-coded and prepared for action!) .
Setting up your classes is easy… and color-coded!
All you have to once you’ve set up your classes Do is add times to the schedule, like this.
Then I Want to include awesome content to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a preview of the article, to show you how it’ll appear on the newsfeed of the platform when you publish it, you select.
Choose to Schedule your articles or add each post to the Queue of your selection. This part is simple, as you’ve already set your queue up in Measure one. Your Queue, filled with posts (and ready to go) will appear something like this.
Once a post is published, it will return to the Bottom of the lineup, waiting to be queued.
Apart from using the operate for perennial Content, you might choose to either.
- Add a post to the schedule as usual or
- Replicate your article a certain number of times (when you do so you will place the minimum number of times between repeats of this article ). Be aware that you can accomplish this to get Facebook but you need to be aware of the Twitter rules see below.
You Can Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has included a pause button. If there is a natural catastrophe or for some reason it’s not fantastic timing to post, you can pause the queue.
Maybe You need to pause a lineup of posts At Christmas… it’s easy with the pause button!
Meet it had been something and Edgar includes a pause button That I actually wanted to see in almost any tool which I chose to replace it with. I requested Agorapulse to include one and they did (they constantly listen never be reluctant to mention suggestions or provide feedback!) .
Utilize The Queue Function
The function can be handy for announcing Events such as a Facebook Live (if you hold them on a weekly or regular basis). Share your articles that needs to go out each week in a queue. I’d recommend you change the articles a little to keep the material fresh and much more eye-catching.
This functions with Twitter but with for Facebook Need to look at some”changes” into Twitter’s terms of usage…. What Is A Social Media Management Tool
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The rules are not Fresh as addressed in this informative article by Agorapulse’s CEO Emeric Ernoult. It is just that now they are currently making a point of saying they will be enforced by them.
Basically this mean that we can Simultaneously post similar or identical content . This applies to replicate content.
Let us take a look Twitter with Agorapulse whilst complying with the principles, so the rules are complied with by you, once you draft a picture like you to post to Twitter.
Notice You Could elect to program or queue Your post to Twitter. Here is where we have to consider the principles of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look more closely At the image above, you’ll see that Agorapulse blocks my ability to place replicate content to more than a few of my Twitter accounts. The instrument recognises that I’m posting to Twitter! This helps make sure the guidelines of Twitter are adhered to by me.
Content Variation Tips
Here is the way I utilize Agorapulse to save loads of Time and remain out of Twitter Jail. With Agorapulse, you have two options for replicating a hyperlink.
- You can opt to Schedule your article once (or more than once in the event that you vary it). Just put in your post to do so, then pick the date and time you would like it to go out at. If it will be printed more than once, you’ll want to edit the replicated or duplicate tweets so they’re not”duplicate” content. A lot of that is under.
- More than once with variants or It is possible to choose to Queue your article once. Agorapulse advocates this. When you’re queueing articles for Twitter, make sure that you don’t choose the option to”re-queue multiple times.” This is where you would end up in breach of Twitter’s rules, although you can use this feature for other platforms. When I decide to do it this way, I make sure it’s a unique place, then add it on the top or bottom of this queue (ie I choose”queue next” or”queue last”).
Advanced Scheduling is also used by me to Publish one tweet, set that tweet. Below, I have set it to article no more frequently than every 7 Days, as well as 6 repeats. Just don’t forget to edit the repeats!
I could easily see After I program the 6 x repeats Those posts in my schedule. I would go in and change them to emojis, text, pictures or hashtags. Do this quickly — don’t do it later or you may forget.
Note. It’s When you edit your posts, if the link remains the same, Okay. It is the text that you need to change each time.
I’d been utilizing Advanced Scheduling in this way For a while today to post new content well before the new”rules” have been declared. I love to mix up this and it’s better for engagement.
Don’t forget Bulk Upload! Agorapulse also permits you to bulk upload around some 100 parts of content using a pre-populated CSV file. This can incorporate articles and includes your photos! You might use this save hours and to curate articles!
What’s Coming To Queued Content?
The staff at Agorapulse is functioning on a Tool to produce the variants of tweets more easy for people, therefore we can still get out content and play fine. This is new functionality that will enable us to repeat our tweet variants quickly — in the one interface. I am awaiting it. I am sure it’s going to be a timesaver! What Is A Social Media Management Tool
Team Communication and Delegation
As easy as Agorapulse would be to use, you Don’t need to do all the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 a month), then it’s possible to update to team approval whereby you can assign tasks and accept messages around multiple team members.
This is very good for customer service brilliance.
This attribute is a good, if you are a group that is growing You to update to.
Oh and guess what? Teamwork and comments occurs in Actual time. If Jess and Joe are online at the same time working on the same accounts, there will not be double-up. You can see exactly what your team is currently performing in real time.
Posting To Instagram
Agorapulse is A proud Instagram spouse. This means they are among the first tools to get access to Instagram’s API to allow!
In Case You Have one of the Company accounts with Agorapulse you can into Instagram. This usually means that you can now organize your articles ahead of time and click on to post on your telephone whenever you are ready OR you are able to auto article.
Just make sure that you don’t forget to participate You autopost….posting is just a part of this process. You need to follow up on comments and answers.
I believe that Agorapulse is the only instrument that Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win in case you have a business account. Are a fee!
All you Want To do would be.
- Download the Agorapulse app and hook your Instagram account .
- On Your program or background , schedule your Instagram article (add picture and caption) then program the time and date that you want to print it. You may choose to change on Auto-scheduling or you can use the program post the picture and to link through to Instagram.
- When it’s time to post if you post will receive a notification through your mobile program. Just click”Publish” and you will be changed through to the Instagram program.
- Post as you would normally on Instagram. Your copy/description will be duplicated and you want to paste it into the Instagram app. Check you’re ready to go and you have added as necessary!
I am super impressed that Agorapulse has Added another feature that would ordinarily require us to utilize the new auto-post attribute and another tool makes it even better. Bringing these tools saves time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Ad Remarks
Here’s where we get to Some features that are for the higher degree of membership on Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (starting at $99 a month)
With comments on ads is hard for keeping up Equally Facebook and Instagram advertisements. Agorapulse lets you see them and engage with them readily and pulls to your own inbox from the advertisement comments.
If you understand what it’s like to maintain and run advertisements With the comments (including the spam), then you’ll know that this purpose is bliss for advertising managers and webpage admins. Bliss. What Is A Social Media Management Tool
Bonus Free Tools
You can also take Advantage of these tools on their website such as.
- A Facebook Page Barometer — to see how well your fan fares and also to test your engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter functionality, right today
If you really need one Reason to check out Agorapulse here it is.
They have some of the best pricing of some of those Social media management tools.
Prices begin at $49 each Month for small/solo companies with increasing costs for enterprise, large and medium companies. You can discover more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media management, attempt A number of the tools and also take the free trial to get a spin, you will be as hooked as I am.