Intro Using Social Media To Market
There are Many social media management programs, but one stands out among the audience more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a few years now, and I really like it. In this post I discuss 12 Reasons Why I love Agorapulse to Social Media Management and you will also. Using Social Media To Market
There are many social media management tools that Deserve a mention . I have used many of these at one time or another, such as Sprout Social, Hootsuite, and Buffer.
I will not go into their features . They are Solid options.
But I switched to Agorapulse a Couple of Years ago Today and it has been my No 1 choice to social media direction since that time. You may read about some of the attribute comparisons between Agorapulse along with other platforms here.
However, for the purposes of This post, I want to focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
In Reality, it could be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
It will not have features You never use, which makes you think”what’s that used for?” . It is sensible, no-fluff and super simple to use.
Dare I say, it is even enjoyable (but we’ll get to that). Let us take a peek at 12 reasons why I love Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I do not necessarily use EVERY single function at precisely the same moment. I do use a couple of different tools. But I really like that Agorapulse has a suite of features that do cover the majority of your social media marketing needs.
In fact, I Have been gradually moving lots of the attributes I use on other programs around to Agorapulse. It’s difficult not to wish to stay”in” this tool since it is so user-friendly and fun to use. I have taken on a brand ambassador part with Agorapulse considering writing this post. The post has been updated but my real love for this particular tool and the fact I can not do with it in my arsenal hasn’t changed.
The Agorapulse Team And Culture
Let us start here. Because without this, the Rest of the things that I love about Agorapulse imply nothing.
Customer service is at the core of business Agorapulse. If their customers are happy and utilizing their tool in the best possible manner, (and they get results), then everything falls right into place. Their staff concentrates on customer experience more.
Agorapulse also listens To clients about what works, what needs improving and what they can build next. You are not only a customer but part of a business. In reality, lots of the features I am about to speak about came out of client testimonials and opinions.
Caring about customers Is why Agorapulse has taken up the rankings as among the social media management tools with all the reviews and customer satisfaction. Using Social Media To Market
I’ve summarized all 12 reasons why I love Agorapulse Below, but let’s start with a video summary of the current (awesome) update — then I will break down the critical features. There is a lot to like.
Impressive, right? Let’s jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Function of engagement (that is why I adore Agorapulse the most), let us take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting function for Instagram as an official Instagram Partner).
You can easily customise the articles to suit each platform. As it is super intuitive to use, I don’t even have to go into detail about this here. You, (like me) should have the ability to work out how to program a simple post, readily and without education.
Scheduling is simple with Agorapulse! I can.
- Publish instantly
- Queue my post (more of this later)
- Schedule the post in the future for time and a particular date.
It’s also easy to schedule the article to Go out on various platforms, on various occasions, while being optimised for those platforms (changing the text or picture size).
One feature I particularly like is the ability to Kind”@” and the title of the consumer and Agorapulse will bring up the probable accounts you are able to choose from on Twitter and Facebook. See Agorapulse suggests extra accounts once I begin entering their business name.
This helps you to tag pages and profiles fast And saves you time looking for the perfect folks to include.
You could schedule readily to LinkedIn.
Easily print to LinkedIn with Agorapulse
We’ll get to Instagram at a minute, but for today, Please know that publishing your content and scheduling in advance on Agorapulse is super easy! And like I said, you can also now auto-post to Instagram with Agorapulse since they are an official partner and have access to this new attribute via Instagram’s API.
Oh and they have a Fairly slick calendar opinion also, That means you are able to see all of your articles ready to go across the programs.
And it is color coded for people like me who want That additional level of visual organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse has 1 column for me to respond to notifications and mentions.
To me, that’s”one task” to complete each day. And it is really almost enjoyable to clean out my inbox.
It’s focused, it is easy and it is super simple to Use, so you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you need to review or respond to can be found). Your inbox items are highlighted To Inspection for each platform as things.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for participation in which you respond and engage via enjoys, retweets or responses.
You can also click on a user’s profile it. You will then see all the info you need — directly within Agorapulse (like any previous interactions).
Expand your history to be seen by a user profile!
If you have a Only one click and you can see History with the consumer and the conversations you have had before. This means you can provide the ideal people the right attention at the time.
Let’s break this down a little more…
I can easily see how many mentions and DMs I’ve Inside my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets I must review and that I will review or respond to his tweet. It is the same for channels that are social — your engagement all is in one place.
Never skip a mention on your inbox!
I know my inbox Isn’t empty in this screenshot. When I have finished writing this article, but it will be! I do not always get to tune zero daily but I get there often enough to LOVE that”Congratulations” screen!
It’s simple to inspect all of your mentions. You can Filter by message or cite type as follows.
Then review the articles responded to or dealt with. It is automatically marked as reviewed As soon as you reply to a post.
Or You Just click on a post to critique it without replying.
I can select To reply (or reply from DM), review the article, assign it for somebody else (more of that later), retweet it “like” the article — all from within the same dashboard area on Agorapulse.
Choose how you procedure or will engage the mention or message.
It’s, if I switch by Way of Example similar. I am able to see my recent engagement all, I see more information or can expand on articles. I can follow and unfollow. Using Social Media To Market
Switch between accounts and programs to Keep up with engagement!
Being able to see your comments ALL are handy on Where you can only find the last 50 mentions on your feed. If you’ve got a large number of followers it’s impossible to maintain with mentions. Agorapulse alters all that which is huge for brands and influencers.
Excited? You can engage your with ALL Mentions when you are getting to them.
And I could readily engage by Switching to Facebook as well.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this point (you can only publish to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It’s about engaging with them.
As I shared above, Agorapulse enables me to Easily track and participate with my very best advocates using the”Fans and Followers” attribute. From in your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
In this scenario I hunted on my top 100 users below “TOP”.
With favorites you can add a star to profiles to “favorite” people that you would like to follow closely in Agorapulse. This way, you’ve got their articles accessible in their very own thread! It’s easy retweet their articles and to engage with them!
You’ll also see rankings for your following in only About every profile perspective on Agorapulse.
- Engaged — the person has mentioned you (directly, or through an answer to a conversation) or delivered you a DM.
- Ambassador — this individual has retweeted posted or you links to your site.
- Influencer — this individual is often retweeted (more than 20 times during the last 30 days).
In Nicky’s situation, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I should be engaging with (and I do! ) ) .
On Facebook, this Function shows you who has mentioned your page, and the number of times they have liked and commented or delivered a message, in addition to their final interaction with you. It is also possible to ban them from the page from within Agorapulse, but I expect that happens infrequently!
On Instagram you Will see who has left comments in your article, their complete followers/followed counts and you are able to follow or unfollow from inside Agorapulse.
These basic metrics give you a clear picture of who Follows you, promotes you and participates with you the most.
- Set up custom classes of followers inside Agorapulse’s dash
- Search on each of their interactions
- Search in their own messages, and
- Add notes.
When You’ve Got All This info you can use It to take part in positive communication with these individuals — surprise and delight them in some way or maybe reach out to thank them! Using Social Media To Market
Advanced Monitoring, Reviews And search
Consider Agorapulse as your personal Private private investigator. You can use the Monitoring work on Instagram to.
- Play hashtag searches.
- Place that is perform searches.
What is so great about it? It opens a whole new World of possibility for locating (and linking ) conversations around any topic you like (including your brand).
The potential for location-based companies is enormous Particularly tourism.
When it comes To reports, Agorapulse actually shines. With one click you can make a report that is easy to decode and simple to produce. Ideal for showing clients!
Agorapulse Reports help you to break your down Audience in a means that makes sense.
The reports also can help you find a range Information such as.
- Your best performing content (ie articles, tweets etc) based on participation and attain
- Evolution metrics over time. Agorapulse automatically compares metrics over time and gives you a reading re whether a metric is increasing or decreasing over a period.
- Community management statistics such as response time and response rate
- Benchmarking your Facebook Page against competitors
Your best performing content is analysed and Introduced in report form. You can download it as a csv file to reveal that the people/clients/team that needs to view it the most.
For social media managers and agencies that this is Enormous, as it allows you to provide information that is easy-to-read to your clients.
You can also take a peek at your competitors!
Just about everyone I know who uses Agorapulse for Social media direction raves about the accounts. They are pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse explains it as being able to”tag, bookmark, hide, delete or assign articles… while you sleep”. By using Moderation Rules all.
Where the I love this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I can deal with them Ways.
- My DMs can be filtered by me therefore that I don’t see most of them at the first location. This is where the magic occurs. You can set up filters to weed out”most” of those bad DMs. Not all (sigh) but most.
- I will filter my feed by DMs or Mentions. Clean them out and I visit DMs. To be honest I get so many DMs which are spam nowadays, it is hard not to overlook the excellent ones. Auto DMs have made DMs useless to me, which is a real shame.
Moderation and filtering functions for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all the Auto DMs which come through saying”thanks to after”.
It filters out The auto-DMs, and yes I’m sad that it grabs some actual ones as well, but you’ve got to pick your battles!
And the moderation rules are not about spam. You can use them in several ways to
- Filter out articles to be reacted to — on almost any platform. You wish to have the posts featuring a hashtag to be labeled in a manner that is specific — so you’re able to respond to them.
- Filter those individuals that are SUPER participated out and post all the time you don’t have to see every Tweet in Agorapulse — just repond to them occasionally or in Twitter.
- Create custom tags such as remarks and tweets so you can categorize and search on them!
- Create customized searches for key words which you want to track
- In case you have one of those”large” level accounts (best for smaller agencies) you’ll have posts assigned to a team member (see 11 below).
Fundamentally the moderation function is just another Bonus reason to think about Agorapulse for social media management.
A Killer Mobile App
If you are out and about And you will need to clear your inbox, the more Agorapulse program is something that you will love.
It is accessible on it’s and iOS and Android super slick to use. I often prefer using the program vs background to process my inbox as it’s really simple to review and procedure mentions and messages. Using Social Media To Market
Agorapulse’s lineup feature allows you to publish Your articles onto a replicated, evergreen basis using smart categories — much like the way in which Meet Edgar permits you to set posts to be scheduled at particular times of day based on particular categories. It is used by me to Twitter and Facebook.
If you are using a tool like Meet Edgar and want to Reduce costs, then consider Agorapulse’s evergreen content attribute rather (and you have the bonus of all of the additional Agorapulse features).
Here are a Couple of things Agorapulse for repeated, content that is queued.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it’s super easy to set up and name Your queue add your schedule to get articles to be printed on, and catogories. Then of adding content, the process is extremely intuitive. As you can see, it is a slick dashboard (the user experience is awesome).
Firstly, put your content up and You Have to name Categories (all colour-coded and ready for action!) .
Setting up your classes is simple… and color-coded!
All you Need to once you’ve set up your classes Do is add times to the program.
Then I need to add content that is amazing to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a handy visual/image preview of this article, to explain to you how it’ll appear on the newsfeed of the platform you choose when you print it.
Pick to Schedule your posts to a certain time slot, or include every article to your choice’s Queue. This part is easy as you have already set your queue up in Step one. Your Queue, full of articles (and prepared to go) will look something like this.
Once a post is published, It Is Going to return to the Bottom of this lineup, waiting to be queued.
Aside from using the queue operate for repeated Content, you can choose to either.
- Add a post to the schedule as normal or
- Repeat your article a specific number of times (once you do this you will set the minimum number of days between repetitions of this post). Be aware you could do this to get Facebook but you have to know about the Twitter rules from content — see below.
You May Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has included a pause button. For any reason it’s not fantastic timing to post or When there is a natural disaster, you can easily pause the queue with one click.
Maybe You want to pause a lineup of articles At Christmas… it is simple with the pause button!
Meet it was something and Edgar has a pause button That I actually wanted to see which I opted to replace it with. I asked Agorapulse to include one plus they did (they constantly listen — never be reluctant to mention suggestions or provide opinions!) .
Utilize The Queue Function To Announce Facebook Lives
The function can be handy for announcing Events like a Facebook Live (should you hold them to a weekly or regular basis). Share your content that needs to go out in a queue at a specific time of the week. I would advise that you vary the posts a bit to keep the material fresh and much more eye-catching.
This functions for Facebook but with with Twitter we Need to check at a few”changes” to Twitter’s terms of usage…. Using Social Media To Market
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The rules Aren’t Fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It’s just that they are currently making a point of saying they will be enforced by them.
Fundamentally this mean that we can Simultaneously post similar or identical articles . This also applies to duplicate content at the account.
Lets’s take a look at how you can still post to Twitter with Agorapulse whilst complying with all the principles, so the rules are complied with by you once you draft a picture like this one to post to Twitter.
Note You Could choose to schedule or queue Your post to Twitter. Here is where we have to consider Twitter’s principles and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look At the picture above, you will realize that Agorapulse blocks my ability to place replicate content. The instrument recognises that I am submitting to Twitter! This helps make sure Twitter’s guidelines are adhered to by me.
Content Variation Tips
This is the way I use Agorapulse to save loads of Time and stay from Twitter Jail. With Agorapulse, you have two options for replicating a hyperlink.
- It is possible to opt to Schedule your post once (or more than once in the event that you vary it). To do this, simply put in your post, then pick the time and date you want it to go out at. If it will be published more than once, you will want to edit the repeated or replicate tweets so they’re not”replicate” content. More of that is under.
- More than once with variations or you can choose to Queue your article once. Agorapulse advocates this. When you are queueing articles for Twitter, make certain you don’t select the option to”re-queue multiple times.” This is where you would end up in violation of Twitter’s rules, although you are still able to use this attribute for some other platforms. While I choose to do it this way, I make sure it’s a unique post, then add it on the top or bottom of the queue (ie I select”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Publish 1 tweet, set that tweet to replicate a specific number of times. Below, I have set it to article than every 7 Days, and up to 6 repetitions. Just don’t forget to edit the repeats!
Once I schedule that the 6 x repeats, then I can easily see Those posts in my schedule. I’d go in and change them to hashtags, emojis, pictures or new text. Do this quickly — do not do it or you will forget.
Note. It is Ok when you edit your articles if the link stays the same. It is the text that you need to change each time.
I had been utilizing Advanced Scheduling in this manner For a little while today to post fresh content — well before the new”principles” were announced. I love to mix this up and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also permits you to bulk upload up to some 100 pieces of content by using a CSV file. Your photos are included by this and can incorporate articles! You can even use this save hours and to curate articles!
What’s Coming For Queued Content?
The team at Agorapulse is functioning on a Tool to produce the variations of tweets more easy for people, so we play fine and can get out content quickly. This is new functionality that will let us repeat our tweet variations all in the one simple interface. I am awaiting it. I’m convinced it will be a timesaver! Using Social Media To Market
Team Communication and Delegation
As Simple as Agorapulse is to utilize, you Don’t need to do all of the checking and involvement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then you can upgrade to staff approval whereby you can assign tasks and accept messages around multiple team members.
This is GREAT for customer support brilliance.
If you are a growing group, this feature is a good You to upgrade to.
Oh and guess what? Teamwork and Remarks occurs in Actual time. So if Joe and Jess are online at the exact same time working on precisely the exact same accounts, there won’t be double-up. It is possible to see what your staff is doing in real time.
Posting To Instagram
Agorapulse is A Instagram partner. This means they are one of the tools to acquire access to Instagram’s API to allow auto-posting to Instagram that is HUGE!
If you have one of the business accounts with Agorapulse you can now auto-schedule into Instagram. This usually means you can now plan your content beforehand and click on to post in your telephone when you’re ready OR you can auto post.
Make sure that you don’t forget to participate You autopost….posting is just part of the procedure. You need to follow up on replies and comments.
I Think That Agorapulse is the only instrument Provides both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it’s a win-win-win in case you’ve got a business account. Are a fee!
All you Want To do would be.
- Download the Agorapulse program and hook your Instagram account.
- On Your app or background computer, schedule your Instagram article (add picture and caption) then program the date and time you want to print it. You can choose to switch on Auto-scheduling or you can use the app post the picture and to connect through to Instagram.
- If you post , will receive a notification through your program when it’s time to post. Just click”Publish” and you will be switched through to the Instagram program.
- Post as you would ordinarily on Instagram. Your copy/description will be duplicated and you want to paste it into the Instagram program. Check you’re good to go and you have hashtags added as necessary!
Again, I am impressed that Agorapulse has Added another feature that would ordinarily require us to use the new attribute and a tool makes it even better. Bringing these tools together saves you time AND money and is an integral reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here’s where we get to Some attributes which are for the higher level of membership on Agorapulse.
The capability to respond to ad comments Begins at Moderate Level of Membership (beginning at $99 per month)
Keeping up with opinions on ads is hard for Both Facebook and Instagram advertisements. Agorapulse lets you see them and engage with them easily and pulls to your own inbox in the ad comments.
If you run advertisements and know what it’s like to keep up With the remarks (such as the spam), then you’ll know that this purpose is bliss for ad managers and webpage admins. Bliss. Using Social Media To Market
Bonus Free Tools
You can also choose Advantage of those tools on their site.
- A Facebook Page Barometer — to see how well your lover fares against your peers, and also to test your own engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter functionality, right today
If you really need one More reason to test out Agorapulse then here it is.
They have some of the best pricing of any of those Social media management applications.
Prices begin at $49 each Month for small/solo businesses with prices for enterprise, large and medium companies. You will discover more about pricing here.
I have A hunch that once you check out Agorapulse for social media management, attempt A number of their tools and also choose the free trial to get a spin, you’ll be as hooked as I am.