Introduction Using Social Media For Your Business
There are Many social media management programs, however, one stands out among the audience more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a few years and I really like it. In this post I discuss 12 Reasons Why I adore Agorapulse to Social Media Management and you will also. Using Social Media For Your Business
There Are Lots of social media management tools that Deserve a mention . I’ve used many of these at one time or another.
I won’t go in their features here. They’re Solid choices.
However, I switched to Agorapulse a Couple of Years ago It and now has been my No 1 choice to social media management since that time. You can read about a number of the attribute comparisons between Agorapulse and other platforms here.
But for the purposes of This informative article, I want to focus on Agorapulse so it is possible to consider it.
It may literally be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
Only, it will not have a lot of features You never use, which makes you think”what’s that used for?” . It is practical, no-fluff and super simple to use.
Dare I say, it’s even fun (but we will get to this ). Let us take a look at 12 reasons why I love Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I should mention that I do not always use EVERY single function at the same time. I do use a couple of tools for some functions. However, I really like that Agorapulse has a suite of features that really do cover most of your social media marketing needs.
In fact, I Have been slowly moving a lot of the features I use on additional tools around to Agorapulse. It’s difficult not to want to remain”in” this instrument as it’s so user-friendly and fun to use. I also have taken on a new ambassador role with Agorapulse considering writing this article. The article was updated but my real love for this particular tool and the fact I can not do without it in my arsenal hasn’t changed.
The Agorapulse Staff And Team
Let’s begin here. Because without this, the Rest of the things I love about Agorapulse imply nothing.
Customer support is at the core of company Agorapulse. If their customers are happy and using their tool in the finest possible manner, (and they receive results), then everything falls right into place. Their team focuses on client experience over anything else.
Agorapulse also listens To clients about what works, what they are able to build next and what needs improving. Thus, you are not a client but part of a company where your voice will be observed. In reality, many of the features that I am about to speak about came from opinions and client recommendations.
Caring about clients Is Agorapulse has taken up the ranks as among those social media management programs with all the best reviews and customer satisfaction. Using Social Media For Your Business
I’ve outlined all 12 reasons why I love Agorapulse Below, but let’s begin with a video overview of the current (awesome) upgrade — then I’ll break down the critical capabilities. There is a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Function of engagement (which is the reason why I adore Agorapulse the most), let’s take a peek at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting work for Instagram as an official Instagram Partner).
You can customise the posts to match each platform. As it intuitive to use, I don’t even have to go into detail about this here. You, (like me) need to be able to work out how to schedule a simple post, easily and without instruction.
Scheduling is simple with Agorapulse! I could.
- Publish instantly
- Queue my article (more of that later)
- Schedule the post in the future for time and a specific date.
It’s also super easy to schedule the article to Go out on different platforms, on different occasions, while being optimized for all those platforms (altering the text or image size).
1 feature I like is the capability Kind”@” and the title of the consumer and Agorapulse will bring up the possible accounts you are able to pick from on Twitter and Facebook. Notice how Agorapulse suggests extra accounts once I begin entering their business name.
This helps you to label profiles and pages quickly And saves you time searching for the right folks to include.
You can schedule easily to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for today, Please know that publishing your articles and scheduling beforehand on Agorapulse is easy! And as I said, it is also possible to now auto-post into Instagram with Agorapulse as they are an official partner and have access to this new feature via Instagram’s API.
Oh and they have a pretty calendar view also, That means you can see all your posts ready to go across the programs.
And it’s color coded for folks like me That extra amount of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse mentions and has only 1 column for me to respond to notifications.
To me, that’s”one job” to finish every day. And it is really almost enjoyable to clean out my inbox.
It’s concentrated, it is simple and it is super easy to Use, so you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to examine or respond to are available ). Your inbox items are highlighted as items To Inspection for each stage.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for participation where you participate and respond via replies, retweets or enjoys.
You can also click on a user’s profile to expand it. You’ll then see all the information you want — right within Agorapulse (like any previous interactions).
Expand an individual profile to realize your history!
If You’ve Got a just one click and you will see History with the conversations and the user you’ve had before. This means that you may provide the people the ideal care at the moment.
Let us break this down a little more…
I can easily see how many mentions and DMs I have Inside my inbox. When I am looking at this tweet from Ravi, I will see how many tweets I have to review and I will review or react to his tweet. It’s the same for channels — your engagement all is in 1 place.
Never skip a mention on your inbox!
I know my inbox Isn’t empty in this screenshot. When I’ve finished writing this article, but it’s going to be! I do not always get to tune zero every day but I get there often enough to LOVE that”Congratulations” screen!
It’s simple to inspect of your own references. You can Even filter by cite or message kind as follows.
Then only review the posts responded to or dealt with. It is marked as reviewed once you reply to a post.
Or You Just click on a post replying.
I could choose To answer (or answer by DM), review the post, delegate it to get someone else (more of that later), retweet it or”just like” the article — all from within the same dashboard area on Agorapulse.
Choose how the mention procedure or will engage or message.
It’s, if I change for example similar. I am able to view all of my current participation, I can enlarge on articles or see info. I may also follow and unfollow. Using Social Media For Your Business
Change between accounts and platforms to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, where you generally can only see the past 50 mentions on your own feed. It is not possible to maintain with mentions if you’ve got a high number of followers. Agorapulse changes that which is huge for brands and influencers.
Excited? You Can now engage with All your Mentions when you are a bit late getting to them.
And I can easily participate by Switching to Facebook too.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can only publish to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It is about engaging with them.
Like I shared above, Agorapulse allows me to Easily track and engage with my very best advocates using the”Fans and Followers” attribute. From within your Twitter accounts, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
In this scenario I hunted on my top 100 users under “TOP”.
With favorites you can add a star to profiles to “favorite” folks you want to follow closely in Agorapulse. This way, you’ve got their posts accessible in their own thread! It’s simple to engage with them and retweet their articles!
You’ll also see positions for the following in only About every profile view on Agorapulse.
- Engaged — the person has mentioned you (directly, or through an answer to a dialogue ) or sent you a DM.
- Ambassador — this person has retweeted posted or you links.
- Influencer — this individual is frequently retweeted (over 20 times throughout the previous 30 days).
In Nicky’s case, She’s all 3 with regard to my @sociallysorted Twitter accounts. Nicky is someone I ought to be participating with (and I do! ) ) .
On Facebook Function shows you who’s said your page, and the number of times they’ve enjoyed and commented or sent you a message, as well as their last interaction with you. You can prohibit them from inside Agorapulse, although I expect that happens!
On Instagram you Will see who has left comments their followers/followed that is total counts and you can trace or unfollow from inside Agorapulse.
You are given a clear image of who by these basic metrics Follows you, promotes you and participates with you the most.
- Setup custom groups of followers inside Agorapulse’s dash
- Search on all their interactions
- Search on their messages, and
- Add private notes.
When you have all It to engage in positive communication with these individuals — perhaps reach out to them to thank them or surprise and pleasure them in some way! Using Social Media For Your Business
Advanced Tracking, Search And Reports
Consider Agorapulse as your own Private investigator that is Private. You can use the Tracking function on Instagram to.
- Hashtag that is perform hunts.
- Place that is perform searches.
What is so great about it? It opens a whole new World of possibility for finding (and joining) conversations around any subject you like (including your brand).
The Capacity for location-based businesses is huge Particularly tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that’s easy to decode and easy to create. Ideal for showing clients!
Agorapulse Reports help your to break Audience in a means which makes sense.
The detailed reports can help you locate a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on participation and attain
- Development metrics with time. Agorapulse gives you a reading re whether a specific metric is increasing or decreasing over a time and automatically compares metrics over time.
- Community management statistics like reaction time and response rate
- Benchmarking your Facebook Page against competitors
Your content is analysed and Introduced in report form. You may download it as a csv file to show it the most.
For social media supervisors and agencies that this is Enormous, as it allows you to supply your clients with data that is easy-to-read.
You can also take a glance in your competition!
Nearly everybody I know who uses Agorapulse for Social media management raves about the reports. They’re pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse explains it as being in a position to”tag, rename, conceal, delete or delegate content… while you sleep”. using Moderation Rules all.
Where the I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them in two Manners.
- I can filter my DMs so I don’t see almost all of them. This is where the magic occurs. You can set up filters to weed out”most” of the bad DMs. Not all (sigh) but most.
- I will filter my feed by DMs or Mentions. I usually visit DMs and clean them out. To be fair I get numerous DMs that are spam these days, it is hard not to miss the good ones. Auto DMs have made DMs useless to me, which is a true shame.
Moderation and filtering functions for all account Types but I mostly use it for Twitter to”markers as reviewed” all of the Auto DMs that come through saying”thanks to following”.
It filters out The auto-DMs, and yes I am sad that it catches some real ones as well, however you’ve got to choose your battles!
And the moderation rules are not about spam. You can use them in many ways to
- Filter out articles to be reacted to — on almost any stage. You want to have of the articles featuring a hashtag that is particular to be tagged in a certain manner — so you’re able to respond to them.
- Filter out those people that are SUPER and post all of the time so that you don’t need to see every Tweet at Agorapulse — only repond to them or in Twitter.
- So it is possible to categorize create custom tags such as comments and tweets and research on them!
- Create customized searches for keywords which you want to monitor
- In case you’ve got one of those”large” level accounts (best for small agencies) you can have articles assigned to a team member (see 11 below).
Basically the moderation function is just another Bonus reason to consider Agorapulse for social media management.
A Killer Mobile App
If you are about and out And you will need to clear your inbox, the more Agorapulse app is.
It’s accessible on it is and iOS and Android super slick to use. I often prefer using the program vs desktop to process my inbox as it is so easy to review and process messages and mentions. Using Social Media For Your Business
Agorapulse’s lineup feature allows you to publish Your content on a replicated, evergreen basis using intelligent categories — much like the manner by which Meet Edgar allows you to set posts to be scheduled at particular times of day based on particular categories. It is used by me to Facebook and Twitter.
If you are currently using a tool and want to Reduce costs, then contemplate Agorapulse’s evergreen content feature rather (and you have the bonus of all the other Agorapulse features).
Here are a few things Agorapulse for , content that is queued that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it easy to set up and name Your queue catogories, and add your program to get articles to be published on. Then of adding content, the process is intuitive. As you can see, it is a slick dash (the consumer experience is awesome).
Primarily, put up your content and You Have to name Categories (all colour-coded and ready for action!) .
Setting up your classes is easy… and color-coded!
Once you’ve set up your categories, all you Need to Do is add times like this, to the schedule.
Then I need to add content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a handy visual/image preview of the post, to explain to you how it’ll appear on the newsfeed of this platform when you publish it, you choose.
Pick to Schedule your articles to a specific time slot, or add every article to the Queue of your choice. This component is simple, as you’ve already set your queue up in Step one. Your Queue, filled with posts (and prepared to go) will appear something like this.
After a post is published, it will return to the Bottom of this queue, waiting to be queued.
Apart from utilizing the function for repeated Content, you can choose to .
- Add a post to the schedule as usual or
- Replicate your post a certain number of times (when you do so you will set the minimum amount of days between repetitions of the post). Note that you can accomplish this for Facebook but you have to know about the Twitter rules against content — see below.
You Can Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has included a pause button. For any reason it’s not fantastic timing to post or When there’s a natural catastrophe, it is easy to pause the queue with a single click.
Maybe You need to pause a queue of articles At Christmas… it’s simple with the pause button!
Meet it was something and Edgar has a pause button That I really wished to see in any instrument that I opted to replace it with. I asked Agorapulse to add one and they did (they always listen — never be afraid to mention suggestions or give opinions!) .
Utilize The Queue Function To Announce Facebook Lives
The function can be useful for announcing Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your content that needs to go out at a specific time of the week in a queue. I would advise that you vary the articles a little to keep the material fresh and much more eye-catching.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The principles are not Fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It’s just that now they are making a point of saying they’ll enforce them.
Fundamentally this mean that we can Post identical or similar content . This also applies to replicate content in exactly the account.
Let us take a look Twitter with Agorapulse while complying with all the rules, so you obey the rules once you draft an image like this one to post to Twitter.
Notice that you can choose to queue or schedule Your post to Twitter. Here’s where we have to consider Twitter’s principles and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look more closely In the picture above, you will realize that Agorapulse blocks my ability to place duplicate content. The instrument recognises that I’m posting to Twitter! This helps make sure the guidelines of Twitter are adhered to by me.
Content Variation Tips
Here is how I use Agorapulse to save me loads of Time and stay from Twitter Jail. Together with Agorapulse, you have two choices for repeating a hyperlink.
- You can opt to Schedule your post once (or more than once if you vary it). To do so, just put in your post, then pick the time and date you want it to go out out at. If it’ll be printed more than once, you’ll need to edit the replicated or duplicate tweets so they’re not”replicate” content. A lot of that is below.
- It is possible to opt to Queue your post once or more than with variants. Agorapulse recommends this. When you are queueing content for Twitter, make sure you don’t select the option to”re-queue multiple times.” You can still use this feature for some other platforms, but this is where you’d end up in violation of Twitter’s rules. When I decide to do it this way, I’m sure it’s a unique post, then add it to the top or bottom of this queue (ie I choose”queue next” or”queue last”).
I also utilize Advanced Scheduling to Write one tweet, and set that tweet to replicate a certain number of times. Below, I have set it to post no more frequently than every 7 Days, as well as 6 repetitions. Just don’t forget to edit the repeats!
Once the 6 x repeats are scheduled by me, I can see Those posts in my schedule. I’d go in and alter them to hashtags, emojis, images or text that is new. Do this do not do it or you will forget.
Note. It is If the connection remains the same when you edit your articles, Okay. It is the text that you have to change each time.
I had been using Advanced Scheduling in this way For a little while today to post fresh content — well before the new”principles” were declared. I like to mix up this and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also allows you to upload up to a 100 parts of content at once using a pre-populated CSV file. Your photographs are included by this and can include content from any RSS feed! You can use this to curate content and save hours!
What is Coming To Queued Content?
The staff at Agorapulse is working on a Tool to make the variants of tweets more easy for people, so we can still get content out fast and play fine. This is new functionality that will let us replicate our tweet variants all in the one interface. I am looking forward to it. I am sure it will be a timesaver! Using Social Media For Your Business
Team Communication and Delegation
As Simple as Agorapulse would be to utilize, you Do not have to do all of the checking and engagement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 a month), then you can update to staff approval whereby you can assign tasks and approve messages across multiple staff members.
This is GREAT for customer support brilliance.
This attribute is a good, if you are a team You to upgrade to.
Oh and guess what? Teamwork and Remarks occurs in Actual time. So if Jess and Joe are online at the exact same time working on precisely the same accounts, there will not be double-up. It is possible to see what your staff is currently performing in real time.
Posting To Instagram
Agorapulse is A proud partner that is Instagram. This also means that they are among the tools to get entry to Instagram’s API to allow auto-posting to Instagram which is HUGE!
If you have one of the business accounts with Agorapulse you can to Instagram. This usually means that you can now organize your content beforehand and click when you are ready OR you are able to to post in your phone auto post.
Just make sure that you don’t forget to engage You autopost….posting is just part of this procedure. You have to follow up on comments and answers.
I believe that Agorapulse is the tool Offers both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win if you have a business account. Are a fee!
All you need To do is.
- Download the Agorapulse program and hook up your Instagram account.
- On Your program or background , schedule your Instagram article (add photo and caption) then schedule the date and time that you want to publish it. You may opt to switch on Auto-scheduling or you’ll be able to use the app post the picture and to link through to Instagram.
- When it’s time if you post will get a notification through your program. Simply click”Publish” and you will be switched through to the Instagram program.
- Article as you would normally on Instagram. Your copy/description will be duplicated and you want to paste it into the Instagram program. Check you’re good to go and you have added as necessary!
I am impressed that Agorapulse has Added another feature that would normally require us to utilize the attribute and a tool makes it even better. Bringing these tools saves time AND money and is an integral reason why I adore Agorapulse for Social Media Management.
Responding To Ad Comments
Here is where we get to Some attributes that are for the higher level of membership Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (beginning at $99 a month)
With comments on ads is difficult for keeping up Facebook and Instagram advertisements. Agorapulse pulls from the ad comments and lets you view them and engage with them.
If you know what it is like to keep up and run advertisements With the comments (such as the spam), then you’ll know that this function is bliss for ad managers and page admins. Bliss. Using Social Media For Your Business
Bonus Free Tools
You can also take Advantage of these free tools on their website including.
- A Facebook Page Barometer — also to test your engagement, and to see how well your fan fares from the peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter performance, right today
If you really need one More reason to test out Agorapulse then here it is.
It is affordable.
They have some of the best pricing of some of those Social media management tools.
Prices begin at $49 each Month for small/solo companies with raising prices for medium, large and enterprise businesses. You will discover more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media management, attempt Some of the free tools and also take the free trial to get a spin, you will be as hooked as I am.