Intro Using Social Media For Marketing Your Business
You will find Many social media management tools, however, one stands out among the crowd more and more every year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a couple of years now, and I really like it. In this article I discuss 12 Reasons Why I love Agorapulse to Social Media Management and you will too. Using Social Media For Marketing Your Business
There Are Lots of social media management applications that Deserve a mention here. I have used many of these at one time or another, such as Hootsuite Sprout Social, and Buffer.
I won’t go into their features here. They are Solid options.
However, I switched to Agorapulse a Couple of Years ago Now and it has been my No 1 choice for social media direction since that time. You may read about a number of the attribute comparisons between Agorapulse along with other programs .
However, for the purposes of This post, I wish to focus on Agorapulse so it is possible to consider it.
In Reality, it may be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
Only, it doesn’t have extraneous features That you never use, which makes you think”what’s that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it is even enjoyable (but we will get to this ). Let’s take a look why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I must mention that I don’t necessarily use each and every function in precisely the same moment. I do use a couple of tools. However, I really like that Agorapulse includes a package of features that do cover most of your social media marketing needs.
In fact Have been moving a lot of the features I use on additional programs around to Agorapulse. It’s difficult not to want to stay”in” this tool as it is so user-friendly and fun to use. I also have taken on a new ambassador part with Agorapulse since writing this post. The post has been updated but my real love with this tool and the fact I can not do with it in my toolbox has not changed.
The Agorapulse Staff And Team
Let’s start here. Because with this, the Remainder of the things I love about Agorapulse imply nothing.
Customer service is at the core of business at Agorapulse. If their clients are happy and using their instrument in the best possible manner, (and they receive results), then everything falls right into place. Their staff focuses on customer experience more.
Agorapulse also listens To clients about what works, what needs improving and what they can build next. So, you are not a client but a part of a business. In reality, lots of the current features that I am going to speak about came from customer testimonials and opinions.
Caring about customers Is Agorapulse has taken up the rankings as one of the social media management programs with all the reviews and customer satisfaction. Using Social Media For Marketing Your Business
I’ve all outlined 12 reasons why I like Agorapulse Below, but let’s start with a video summary of the recent (awesome) update — then I’ll break down the key features. There is a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of engagement (which is the reason why I adore Agorapulse the most), let’s take a peek at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the newest auto-posting function for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to suit each platform. I probably don’t even have to go into detail about it , as it intuitive to use. You, (like me) should have the ability to work out how to program a simple article, readily and without education.
Scheduling is easy with Agorapulse! I could.
- Publish instantly
- Queue my post (more of that later)
- Schedule the post in the future for time and a specific date.
It’s also super easy to schedule the article to Head out on different platforms, on various times, while being optimized for those platforms (changing the text or picture size).
One feature I especially like is the capability Type”@” and then the name of the consumer and Agorapulse will bring up the possible account you are able to choose from on Twitter and Facebook. See Agorapulse suggests additional accounts once I start entering their company name.
This helps you to tag profiles and pages quickly And saves you time searching for the right people to include.
You could also schedule to LinkedIn.
Easily print to LinkedIn with Agorapulse
We’ll get to Instagram in a minute, but for today, Please be aware that publishing your content and scheduling in advance on Agorapulse is simple! And as I said, it is also possible to currently auto-post into Instagram using Agorapulse since they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a slick calendar opinion too, So you can see all your articles ready to go across the programs.
And it’s color coded for people like me who want That amount of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse mentions and has just one pillar for me to react to notifications.
To me, that’s”one task” to complete each day. And it’s actually almost enjoyable to clear out my inbox.
It is focused, it is simple and it is simple to Use, and that means you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you will need to review or respond to can be found). Your inbox things are emphasized as things To Inspection for every platform.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for participation in which you engage and respond via responses, retweets or enjoys.
You can also click on a user’s profile to enlarge it. You will then see all the info that you want — right within Agorapulse (like any previous interactions).
Expand your history to be seen by an individual profile!
Just one click and you will see if you have a History with the conversations and the consumer you have had before. As a consequence, that you can give the ideal people the ideal care at the right time.
Let’s break this down a little more…
I DMs I’ve and can see how many cites In my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets I must review and that I can review or react to his tweet. It’s the exact same for other channels — your entire participation is in one place.
Never skip a mention on your inbox!
I know my inbox Isn’t empty in this screenshot. When I’ve finished writing this article, but it will be! I do not always get to tune zero daily but I get there often enough to LOVE that”Congratulations” display!
It’s easy to check all your own references. You can Filter by message or cite kind as follows.
Only review the posts you’ve replied to or dealt with. It is marked as reviewed As soon as a post is replied to by you.
Or you simply click on a post replying.
In the case from Nicky, I can select To reply (or reply by DM), review the article, assign it to get somebody else (more of that later), retweet it or”like” the post — all from within precisely the same dashboard place on Agorapulse.
Choose how you will participate or process the mention or message.
If I change to Instagram, for example, it’s similar. I can see my recent engagement all, I see more information or will enlarge on articles. I may follow and unfollow. Using Social Media For Marketing Your Business
Easily switch between accounts and programs to Keep up with participation!
Being able to see your comments ALL are handy on In which you can see the past 50 mentions on your own feed. It’s not possible to maintain with mentions, In case you’ve got a high number of followers. Agorapulse alters all that which is huge for brands and influencers.
Excited? You Can now engage with All your Mentions, even when you are getting to them.
And of course, I can easily participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this stage (you can just print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It is about engaging with them.
Like I shared previously, Agorapulse enables me to Easily monitor and engage with my very best advocates employing the”Fans and Followers” attribute. From in your Twitter account, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I hunted in this case below “TOP”.
To profiles you can add a celebrity with favorites to “favorite” folks that you want to follow closely in Agorapulse. In this manner, you’ve got their articles readily accessible in their very own thread! Now it’s easy retweet their articles and to engage with them!
You will also see positions for your following in just About each profile perspective on Agorapulse.
- Engaged — the person has mentioned you (directly, or via an answer to a dialogue ) or delivered you a DM.
- Ambassador — this person posted links to your website or has retweeted you.
- Influencer — this individual is frequently retweeted (over 20 times during the previous 30 days).
In the case of Nicky, She’s all 3 with regard to my @sociallysorted Twitter accounts. Nicky is someone I ought to be engaging with (and I do!) .
On Facebook, this Function shows you who’s mentioned your page, and how many times they have liked and commented or delivered a message, in addition to their final interaction with you. You can also prohibit them from your page from inside Agorapulse, but I expect that happens!
On Instagram you Will see who has left comments their complete followers/followed counts and you are able to trace or unfollow from within Agorapulse.
You are given a clear image of who by these metrics Follows you, promotes you and participates with you the maximum.
- Set up custom groups of followers within Agorapulse’s dashboard
- Search on all their interactions
- Search on their messages, and
- Add notes.
When You’ve Got all of this info you can use It to take part in positive communication with these individuals — surprise and pleasure them or maybe reach out to thank them! Using Social Media For Marketing Your Business
Advanced Tracking, Reviews And search
Think of Agorapulse as your own Private investigator that is Private. It’s possible to use the Tracking work on Instagram to.
- Hashtag searches.
- Location that is perform searches.
What’s so great? It opens a whole new World of chance for finding (and joining) conversations around any topic you like (including your manufacturer ).
The Capacity for location-based businesses is enormous Especially tourism.
When it comes To reports, Agorapulse actually excels. With one click you can make a report that’s not difficult to decipher and simple to create. Ideal for showing customers!
Agorapulse Reports enable you to break your down Audience in a means that makes sense.
The reports can also help you find a range Information such as.
- Your best performing content (ie posts, tweets etc) based on engagement and attain
- Development metrics with time. Agorapulse automatically compares metrics over the years and gives a quick reading re whether a specific metric is decreasing or increasing over a time to you.
- Community management statistics like response time and response rate
- Benchmarking your Facebook Page against competitors
Your best performing content is easily analysed and Introduced in report form. You can download it as a csv file to reveal the people/clients/team that needs to see it the most.
For social media supervisors and agencies this is Huge, as it allows you to supply data that is easy-to-read to your clients.
It is also possible to have a glance in your competition!
Nearly everyone I know who uses Agorapulse to get Social media management raves about the reports. They are pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse explains it as being able to”tag, rename, conceal, delete or assign articles… while you sleep”. All by using Moderation Rules.
I like this function on Twitter, in which the Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I can deal with them in 2 Ways.
- Therefore that I don’t see almost all of them in the first 17, my DMs can be filtered by me. This is where the magic occurs. You can set up filters to weed out”most” of those lousy DMs. Not all (sigh) but many.
- I will filter my feed by DMs or even Mentions. I usually go to DMs and clear them out fast. To be fair I get so many DMs which are spam nowadays, it is hard not to miss the excellent ones. Auto DMs have made DMs useless to me, which is a shame.
Filtering and moderation functions for all account Types but I mainly use it for Twitter to”mark as reviewed” all of the Auto DMs that come through saying”thanks for after”.
It filters out The auto-DMs, and yes I am sad that it catches some real ones also, but you’ve got to choose your battles!
And the moderation principles are not merely about spam. You can use them in many ways to
- Filter content out to be responded to — on any stage. You wish to have all of the articles featuring a hashtag to be tagged in a way that is specific — so you’re able to respond to them.
- Filter those individuals that are SUPER out and post all of the time so that you don’t have to see every Tweet in Agorapulse — only repond to them or natively in Twitter.
- Create custom tags such as tweets and remarks so it is possible to categorize and search on these!
- Create custom searches for key words which you need to track
- In case you have one of those”large” amount accounts (best for smaller agencies) you’ll have articles assigned to a team member (see 11 below).
Basically the moderation purpose is another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are out and about And you will need to clean your inbox, the Agorapulse program is.
It is available on Android and iOS and it is super slick to use. I often prefer using the program vs background to process my inbox as it is so easy to review and process messages and mentions. Using Social Media For Marketing Your Business
Agorapulse’s queue feature allows you to publish Your content on a repeated, evergreen basis using smart categories — much like the way by which Meet Edgar allows you to set articles to be scheduled at particular times daily based on particular categories. I use it to Twitter and Facebook.
If you are using a tool such as Meet Edgar and Need to Reduce costs, then consider Agorapulse’s evergreen content attribute instead (and you get the bonus of all of the other Agorapulse features).
Here are a Couple of things Agorapulse for queued content.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it’s super simple to set up and name Your queue catogories, and insert your schedule for posts to be printed on. Then the procedure for adding content is intuitive. As you can see, it’s a slick dashboard (the consumer experience is awesome).
Firstly, You Have to name and put your content up Classes (all colour-coded and ready for action!) .
Setting up your categories is easy… and color-coded!
Once you’ve set up your classes, all you Need to Do is add instances to the program.
Then I need to add content that is awesome to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a handy visual/image preview of the article, to explain to you how it will look on the newsfeed of the platform when you publish it you choose.
Pick to Schedule your articles or add each article to your choice’s Queue. This component is easy as you set your queue up in Step one. Your Queue, filled with posts (and prepared to go) will appear something like this.
Once a post is published, it will return to the Bottom of this lineup, waiting to be queued again.
Aside from utilizing the function for perennial Content, you can decide to either.
- Add a post to the program as usual or
- Replicate your post a certain number of times (once you do so you may place the minimum amount of times between repeats of the post). Note that you can do this to get Facebook but you have to know about the Twitter rules see below.
You May Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has added a pause button. If a disaster is or for any reason it’s not fantastic time to post, you can pause the queue.
Maybe You need to pause a queue of articles At Christmas… it is easy with the pause button!
Meet it was something and Edgar includes a pause button I really wished to see which I opted to replace it with. I requested Agorapulse to include one plus they did (they always listen never be afraid to mention tips or give feedback!) .
Utilize The Queue Function To Announce Facebook Lives
The queue function can be for announcing handy Events such as a Facebook Live (if you hold them on a weekly or regular basis). Share your articles that must go out in a queue. I’d advise that the articles a bit change to keep the content fresh and more eye-catching.
This functions for Facebook but with with Twitter we Need to look at a few”changes” into Twitter’s terms of usage…. Using Social Media For Marketing Your Business
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The rules Aren’t Fresh as addressed by Agorapulse’s CEO Emeric Ernoult. It is just that now they’re making a bigger point of saying they will be enforced by them.
Fundamentally this mean that we can Simultaneously post equal or similar content . This also applies to replicate content.
Let us take a look at how you can still post to Twitter with Agorapulse whilst complying with the principles, so the rules are complied with by you when you draft a picture similar to you to post to Twitter.
Notice You Could elect to queue or program Your post to Twitter. Here is where we have to consider Twitter’s principles and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look closely At the picture above, you will see that Agorapulse blocks my ability to post replicate content to more than a few of my Twitter accounts. The tool recognises that I am submitting to Twitter! This helps make sure I adhere to Twitter’s guidelines.
Content Variation Tips
Here is how I utilize Agorapulse to save loads of Time and remain out of Twitter Jail. Together with Agorapulse, you currently have two options for replicating a link.
- It is possible to opt to Schedule your article once (or more than once in the event that you vary it). Just add your post to do so, then choose the date and time you would like it to go out at. If it’ll be published more than once, you’ll need to edit the replicated or duplicate tweets so they’re not”replicate” content. A lot of this is below.
- More than once with variations or It is possible to opt to Queue your article once. Agorapulse advocates this. When you are queueing content for Twitter, be certain you don’t select the option to”re-queue multiple times.” You are still able to use this feature for other platforms, however this is where you would end up in breach of Twitter’s rules. When I choose to do it this way, I’m sure it’s a unique post, then add it on the top or bottom of the queue (ie I choose”queue alongside” or”queue last”).
I utilize Advanced Scheduling to Write one tweet, set that tweet to replicate a specific number of occasions. Below, I’ve set it to post than every 7 Days, and up to 6 repeats. Just don’t forget to edit the repeats!
After the 6 x repeats are scheduled by me, I can easily see Those articles in my schedule. I would go in and alter them to hashtags, emojis, images or text. Do this immediately — don’t do it or you will forget.
Note. It is Okay when you edit your articles, if the link remains the same. It’s the text that you need to change each time.
I’d been using Advanced Scheduling in this manner For a while today to post fresh content well before the new”rules” were declared. I love to mix up it and it is better for involvement.
Do not forget Bulk Upload! Agorapulse also allows you to bulk upload around a 100 pieces of content simultaneously by using a pre-populated CSV file. Your photographs are included by this and also can include articles from any RSS feed! You might even use this save hours and to curate content from different sites!
What’s Coming To Queued Content?
The staff at Agorapulse is working on a Tool to produce people tweets’ variants, therefore we can still get out content fast and play fine with Twitter. This will be new functionality that will enable us to repeat our tweet variations quickly — in the one interface that is simple. I am awaiting it. I am convinced it’s going to be a timesaver! Using Social Media For Marketing Your Business
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Do not have to do all of the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 per month), then you can upgrade to team approval whereby you can assign tasks and approve messages across multiple staff members.
This is very good for customer service brilliance.
This feature is a good if you are a group that is growing One to update to.
Oh and guess what? Teamwork and Remarks happens in Real time. If Joe and Jess are online at precisely the same time working on precisely the exact same accounts, there won’t be double-up. It is possible to see exactly what your staff is doing in real time.
Posting To Instagram
Agorapulse is A proud partner that is Instagram. This means that they are one of the tools to acquire access to Instagram’s API to allow!
In Case You Have one of the business accounts with Agorapulse you can now auto-schedule into Instagram. This usually means you can organize your content beforehand and click whenever you are ready OR you can to post on your telephone auto article.
Just make sure that you don’t forget to participate if You autopost….posting is merely a part of this process. You need to follow up on comments and replies.
I believe that Agorapulse is the tool Offers both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it is a win-win-win in case you’ve got a company account. Instagram tools that give you reports are a fee!
All you need To do is.
- Download the Agorapulse app and hook your Instagram account up.
- On Your app or background computer, schedule your Instagram post (add picture and caption) then schedule the time and date that you want to print it. You can choose to change on Auto-scheduling or you’ll be able to use the program to connect through to Instagram and post the image.
- If you post , will get a notification via your program when it is time. Just click”Publish” and you’ll be changed through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description will be duplicated and you want to glue it. Check you are good to go and you have hashtags added as necessary!
Again, I am impressed that Agorapulse has Added yet another feature that would normally require us to use a separate tool and the feature makes it even better. Bringing these tools saves you time AND money and is an integral reason why I adore Agorapulse for Social Media Management.
Responding To Ad Remarks
Here is where we get to Some features which are for the level of membership on Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (starting at $99 a month)
Keeping up with comments on advertisements is difficult for Facebook and Instagram ads. Agorapulse pulls to your own inbox in the advertisement comments and lets you see them and participate with them easily.
If you know what it is like to maintain and run advertisements With the comments (such as the spam), then you’ll know that this function is bliss for advertising managers and webpage admins. Bliss. Using Social Media For Marketing Your Business
Bonus Free Tools
You can take Advantage of these free tools on their website such as.
- A Facebook Page Barometer — to test your own engagement, and to determine how well your fan fares against your peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter functionality, right now
If you need one Reason to check out Agorapulse then here it is.
It is affordable.
They have some of the pricing of some of the Social media management applications.
Prices begin at $49 each Month for small/solo companies with prices for enterprise, large and medium businesses. You will find out more about pricing here.
I have A hunch that once you check out Agorapulse for social media direction, try Some of the tools and also choose the free trial for a spin, you will be hooked as I am.