Introduction Using Social Media For Marketing
You will find Many social media management tools, however, one stands out among the audience more and more every year — Agorapulse. I’ve used Agorapulse for Social Media Management for a few years and I really like it. In this article I share 12 Reasons Why I adore Agorapulse to Social Media Management and why you will too. Using Social Media For Marketing
There Are Lots of social media management applications that Deserve a mention . I’ve used many of them such as Hootsuite Sprout Social, and Buffer, at one time or another.
I will not go in their features . They are Solid choices.
However, I switched to Agorapulse a few years ago Today and it has been my No 1 choice for social media direction since that time. You may read about some of the feature comparisons between Agorapulse and other platforms here.
But for the purposes of This post, I wish to focus on Agorapulse so it is possible to consider it.
It may be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
Only, it doesn’t have too many features that are extraneous That you never use, making you think”what is that used for?” . It is sensible, no-fluff and super simple to use.
Dare I say, it is even fun (but we’ll get to this ). Let us take a peek why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I should mention that I don’t necessarily use EVERY single function in precisely the exact same moment. I do use a couple of tools for some functions. However, I love that Agorapulse includes a suite of features that actually do cover most of your social media marketing requirements.
In fact, I Have been slowly moving a lot of the attributes I use on programs over to Agorapulse. It’s difficult not to wish to stay”in” this tool as it’s so user-friendly and fun to use. I also have taken on a brand ambassador role with Agorapulse considering writing this post. The article has been updated but my real love for this tool and the fact I can not do with it in my toolbox has not changed.
The Agorapulse Team And Staff
Let’s start here. Because with this Remainder of the things I love about Agorapulse imply nothing.
Customer service is at the core of business at Agorapulse. If their clients are happy and utilizing their instrument in the finest possible way, (and they receive results), then everything falls into place. Their staff focuses more.
Agorapulse also listens About what works, what needs improving and what they are able to build. So, you are not a client but part of a business where your voice will be heard. In reality, many of the present features I am going to talk about came out of feedback and client recommendations.
Caring about clients Is Agorapulse has taken up the rankings as among those social media management programs with the reviews and customer satisfaction. Using Social Media For Marketing
I’ve all summarized 12 reasons why I like Agorapulse Below, but let’s start with a video summary of the current (awesome) upgrade — then I will break down the key features. There’s a lot to like.
Impressive, right? Let us jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of engagement (that is why I adore Agorapulse the most), let’s take a peek at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one of the easiest I’ve used. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as an official Instagram Partner).
You can customise the articles to match each platform. As it intuitive to use, I most likely don’t even have to go into detail about it here. You, (like me) need to be able to work out how to program an easy post, easily and without education.
Scheduling is simple with Agorapulse! I can.
- Publish immediately
- Queue my post (more of this later)
- Schedule the post later on for a specific time and date.
It’s also easy to schedule exactly the Exact Same post to Head out on different platforms, on different times, while being optimised for all those platforms (altering the text or picture size).
1 feature I like is the ability Kind”@” and then the title of the user and Agorapulse will bring up the probable account you can choose from on Twitter and Facebook. Notice how Agorapulse suggests accounts when I start entering their business name.
This helps you to tag pages and profiles fast And saves you time looking to include.
You could also schedule easily to LinkedIn.
Print to LinkedIn with Agorapulse
We will get to Instagram in a minute, but for now, Please be aware that publishing your content and scheduling beforehand on Agorapulse is simple! And like I said, it is also possible to now auto-post to Instagram using Agorapulse as they are an official partner and also have access to that new attribute via Instagram’s API.
Oh and they have a slick calendar view also, So you can see all of your posts ready to go across all the platforms.
And it is colour coded for people like me That additional amount of organisation that is visual. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse mentions and has just 1 column for me to respond to notifications.
To me, that’s”one task” to complete each day. And it’s really almost enjoyable to clear out my inbox.
It’s focused, it is simple and it is easy to Use, and that means you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you need to review or respond to can be found). Your inbox items are emphasized as items.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for engagement in which you respond and engage via retweets, likes or replies.
You can also click on a user’s profile it. You’ll then see all the info you need — directly within Agorapulse (like any prior interactions).
Expand an individual profile to realize your history!
If You’ve Got a Only one click and you will see History with the conversations and the user you’ve had before. This means that you can provide the people the right care at the moment.
Let us break this down a little more…
I DMs I’ve and can easily see how many cites In my inbox. When I am looking at this tweet from Ravi, I will see just how many tweets I have to review and that I can review or respond to his conversation. It is the same for channels — your engagement all is in 1 area.
Never miss a mention in your inbox!
I know my inbox Is not empty in this screenshot. When I’ve finished writing this post but it will be! I do not always get to tune zero every day but I get there often enough to LOVE that”Congratulations” display!
It’s simple to check your own references. You can Even filter by message or cite kind as follows.
Then only review the posts responded to or dealt with. It is marked as reviewed As soon as a post is replied to by you.
Or you click on a post to review it without replying.
I can select To answer (or reply by DM), examine the article, assign it for someone else (more of that later), retweet it or”like” the article — all from within precisely the same dashboard place on Agorapulse.
Choose how you process or will engage the mention or message.
If I switch to Instagram it’s similar. I can view my recent engagement all, I see more information about an individual or will enlarge on posts. I unfollow and can also follow. Using Social Media For Marketing
Easily switch between accounts and programs to Keep up with participation!
Being able to see your comments ALL are handy on Where you usually can see the last 50 mentions on your own feed. It is impossible to keep up with mentions if you have a large number of followers. Agorapulse alters that which is huge for influencers and brands.
Excited? You Can now engage your with ALL Mentions when you are getting to them.
And I can also easily engage by Switching to Facebook as well.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can just print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It is about participating with them.
As I shared previously, Agorapulse enables me to Easily monitor and participate with my best advocates using the”Fans and Followers” attribute. From within your Twitter account, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
In this case I searched on my top 100 users under “TOP”.
To profiles you can add a star with favorites to “favorite” people you would like to follow carefully in Agorapulse. This way, you’ve got their posts accessible in their very own thread! Now it’s simple retweet their content and to engage together!
You’ll also see positions for the following in only About each profile view on Agorapulse.
- Engaged — the person has said you (directly, or via a reply to a dialogue ) or sent you a DM.
- Ambassador — this individual has retweeted posted or you links to your site.
- Influencer — this person is frequently retweeted (over 20 times during the last 30 days).
In Nicky’s case, She’s all 3 with regard to my @sociallysorted Twitter account. Nicky is someone I ought to be participating with (and I do! ) ) .
On Facebook Function shows you who has said your page, and how many times they have liked and commented or delivered a message, as well as their final interaction with you. You can also ban them from the page from within Agorapulse, although I expect that happens rarely!
On Instagram you Will see who has left comments on your post, their followers/followed that is complete counts and you can follow or unfollow from within Agorapulse.
You are given a clear image of who by these fundamental metrics Follows you, promotes you and engages with you the maximum.
- Setup custom classes of followers within Agorapulse’s dashboard
- Search on each of their interactions
- Search on their messages, and
- Add notes.
When you have all It to take part in communication with those individuals — surprise and delight them maybe reach out to thank them! Using Social Media For Marketing
Advanced Tracking, Reviews And search
Think of Agorapulse as your own Investigator that is Private. You can use the Tracking work on Instagram to.
- Play hashtag searches.
- Place searches.
What’s so great about it? It opens up a whole new World of chance for finding (and linking ) conversations around any topic you like (like your manufacturer ).
The Capacity for location-based companies is enormous Particularly tourism.
When it comes To reports, Agorapulse really shines. With one click you can make a report that’s not difficult to decode and easy to create. Ideal for showing clients!
Agorapulse Reports enable you to break your Audience sense.
The Comprehensive reports can help you locate a range Information such as.
- Your best performing articles (ie articles, tweets etc) based on participation and attain
- Evolution metrics with time. Agorapulse gives a reading re whether a metric is increasing or decreasing over a time to you and automatically compares metrics.
- Community management data such as reaction time and response rate
- Benchmarking your Facebook Page against competitors
Your content is easily analysed and Introduced in report form. You can download it as a csv file to show it to that the people/clients/team that must see the most.
For social media managers and agencies that this is Huge, as it allows you to provide easy-to-read data to your clientele.
It is also possible to take a peek at your competitors!
Nearly everybody I know who uses Agorapulse for Social media management raves about the accounts. They are pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or assign content… while you sleep”. All using Moderation Rules.
Where the, I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I can deal with them in 2 Ways.
- Therefore I don’t see almost all of them in the first 17, my DMs can be filtered by me. This is where the magic occurs. You can set up filters to weed out”many” of the lousy DMs. Not all (sigh) but most.
- I will filter my feed by DMs or even Mentions. I visit DMs and clear them out quickly. To be fair I get numerous DMs that are spam these days, it is hard not to miss the good ones. Automobile DMs have made DMs useless to me personally, which is a shame.
Filtering and moderation works for all account Types but I mainly use it for Twitter to”mark as reviewed” all the Auto DMs which come through saying”thanks to following”.
It filters out The auto-DMs, and yes I am sad that it grabs some real ones as well, but you have to pick your battles!
And the moderation rules are not just about spam. You can use them in several ways to
- Filter out articles to be responded to. Perhaps you want to have the posts featuring a hashtag to be tagged in a specific way — so you can respond to them afterwards.
- Filter out those individuals that are SUPER participated and post all of the time so you don’t have to observe every Tweet at Agorapulse — just repond to them or natively in Twitter.
- Create customized tags so you can categorize and search on these later!
- Create customized searches for key words that you want to track
- If you’ve got one of those”large” level accounts (best for small agencies) you’ll have posts assigned to a team member (see 11 below).
Fundamentally the moderation function is another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are out and around And you will need to clear your inbox, the more Agorapulse program is something that you will love.
It is available on it’s and iOS and Android super slick to use. I often prefer using the program vs desktop computer to process my inbox as it is really easy to review and procedure messages and mentions. Using Social Media For Marketing
Agorapulse’s queue feature allows you to publish Your content on a repeated, evergreen basis using intelligent categories — a lot like the way by which Meet Edgar permits you to set articles to be scheduled at certain times of day based on particular categories. It is used by me to Facebook and Twitter.
If you want to and are using a tool Cut costs, then contemplate Agorapulse’s evergreen content attribute rather (and you get the bonus of all the additional Agorapulse attributes ).
Here are a Couple of things Agorapulse for queued content.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse title and it easy to set up Your queue add your schedule for posts to be published on, and catogories. Then of adding content, the process is very intuitive. As you can see, it is a slick dashboard (the user experience is awesome).
Primarily, set your articles up and You Have to name Categories (all colour-coded and ready for action!) .
Setting up your classes is simple… and color-coded!
Once you’ve set up your classes, all you have to Do is add times to the program, like this.
Then I Want to include content that is awesome to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of this article, to explain to you how it’ll appear on the newsfeed of this platform when you publish it you select.
Choose to Schedule your articles or include each post to the Queue of your selection. This part is easy as you have already set your queue up in Measure one. Your Queue, full of posts (and prepared to go) will appear something like this.
Once a post is published, it will return to the Bottom of this queue, waiting to be queued again.
Apart from utilizing the queue function for perennial Content, you can even choose to either.
- Add a post to the schedule as normal or
- Replicate your post a certain number of times (once you do so you may place the minimum amount of days between repetitions of this post). Note that you can do this for Facebook but you have to be aware of the Twitter rules from content see below.
You May Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has included a pause button. It’s not fantastic time to post or if there’s a catastrophe, it is easy to pause the queue.
Perhaps you need to pause a seasonal queue of posts At Christmas… it’s easy with the pause button!
Meet Edgar has a pause button and it had been something That I actually wanted to see which I opted to replace it with. I requested Agorapulse to include one and they did (they constantly listen never be afraid to mention suggestions or give feedback!) .
Use The Queue Function To Announce Facebook Lives
The function can be handy for announcing Events like a Facebook Live (should you hold them to a weekly or regular basis). Share your articles that needs to go out each week at a specific time of the week in a queue. I would advise that the posts a little vary to keep the material fresh and.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules are not Actually fresh as addressed by Agorapulse’s CEO Emeric Ernoult. It is just that they are making a point of saying they will apply them.
Fundamentally this mean that we can Simultaneously post identical or substantially similar content . This applies to replicate content.
Let us take a look at how you can still post to Twitter with Agorapulse while complying with the rules, so you obey the rules, when you draft a picture similar to you to post to Twitter.
Notice You Could elect to queue or schedule Your article to Twitter. Here’s where we have to consider the principles of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look In the image above, you’ll see that Agorapulse blocks my ability to place replicate content to more than one of my Twitter accounts. The instrument recognises that I’m submitting to Twitter! This helps make sure I adhere to the guidelines of Twitter.
Content Demo Tips
This is how I utilize Agorapulse to save me loads of Time and remain out of Twitter Jail. With Agorapulse, you have two options for repeating a hyperlink.
- You can choose to Schedule your article once (or more than once if you change it). Simply put in your post to do this, then pick the date and time you would like it to go out out at. If it’ll be published more than once, you will want to edit the repeated or replicate tweets so they’re not”duplicate” content. A lot of that is below.
- More than with variants or you can opt to Queue your post once. Agorapulse advocates this. When you are queueing content for Twitter, make certain you don’t choose the option to”re-queue multiple occasions.” This is where you’d end up in violation of the rules of Twitter, although you can use this feature for other platforms. When I choose to do it this way, I make sure it’s a unique post, then add it to the top or bottom of this queue (ie I select”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Publish one tweet, then set that tweet. Below, I’ve set it to post no more frequently than every 7 Days, as well as 6 repetitions. Just don’t forget to edit the repeats!
I could easily see After I program the 6 x repeats Those articles in my schedule. I would go directly in and alter them to text, emojis, images or hashtags. Do this do not do it or you may forget.
Note. It’s If the link stays the same when you edit your articles, Okay. It’s the text that you need to change each time.
I’d been using Advanced Scheduling in this way For a little while now to post fresh content well before the new”rules” were declared. I love to mix up this and it’s better for involvement.
Do not forget Bulk Upload! Agorapulse also permits you to upload around some 100 parts of content at once using a CSV file. This also can incorporate articles from any RSS feed and includes your photos! You can also use this to curate content from other sites and save hours!
What is Coming To Queued Content?
The staff at Agorapulse is currently working on a Tool to produce people tweets’ variants, therefore we can still get out content fast and play nice with Twitter. This is new functionality that will let us repeat our tweet variants all in the one interface. I am awaiting it. I’m sure it’s going to be a timesaver! Using Social Media For Marketing
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Don’t need to do all the checking and engagement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then it’s possible to update to team approval whereby you can assign tasks and approve messages across multiple staff members.
This is very good for customer service brilliance.
If you are a growing team, this feature is a good One to update to.
Oh and guess what? Remarks and teamwork occurs in Real time. If Joe and Jess are online at the exact same time working on the same accounts, there won’t be double-up. You can see exactly what your staff is doing in real time.
Posting To Instagram
Agorapulse is A proud partner. This suggests they are one of the tools to acquire entry to the API to allow auto-posting to Instagram which is HUGE of Instagram!
If you have one of the Company accounts with Agorapulse you can now auto-schedule into Instagram. This usually means that you can now organize your content ahead of time and click on when you are ready OR you can to post on your telephone auto article.
Make sure that you don’t forget to participate You autopost….posting is just a part of the process. You need to follow up on comments and replies.
I believe that Agorapulse is the tool which Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it is a win-win-win if you’ve got a business account. Are a fee!
All you Want To do is.
- Download the Agorapulse program and hook your Instagram account up.
- On Your app or background , schedule your Instagram article (add picture and caption) then schedule the time and date that you want to print it. You can opt to change on Auto-scheduling or you’ll be able to use the program post the picture and to connect through to Instagram.
- If you post , will receive a notification through your cellular program when it is time to post. Just click”Publish” and you’ll be changed through to the Instagram app.
- Post as you would normally on Instagram. Your copy/description will be duplicated and you want to glue it to the Instagram program. Check you have hashtags additional as necessary and you’re good to go!
I am impressed that Agorapulse has Added another feature that would require us to use the newest auto-post feature and a tool makes it even better. Bringing these tools saves time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here is where we get to Some attributes that are for the higher degree of membership on Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (beginning at $99 a month)
Keeping up with comments on advertisements is difficult for Equally Facebook and Instagram advertisements. Agorapulse lets you see them and engage with them and pulls to your own inbox from the ad comments.
If you understand what it is like to maintain and run advertisements With the remarks (including the spam), then you’ll know that this function is bliss for ad managers and page admins. Bliss. Using Social Media For Marketing
Bonus Free Tools
You can choose Advantage of these free tools on their website.
- A Facebook Page Barometer — to see how well your fan fares against your peers, and also to test your own engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter functionality, right today
If you need one Reason to check out Agorapulse then here it is.
It is affordable.
They have some of the pricing of some of those Social media management tools.
Prices begin at $49 per Month for small/solo companies with prices for enterprise, large and medium companies. You can discover more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media management, try Some of their tools and take the free trial for a spin, you will be as hooked as I am.