Background Using Social Media For Business
You will find Many social media management programs, but one stands out amongst the audience more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a few years now, and I love it. In this article I share 12 Reasons Why I love Agorapulse to Social Media Management and you will also. Using Social Media For Business
There Are Lots of social media management applications that Deserve a mention here. I’ve used many of these at one time or another.
I will not go in their features here. They’re Solid choices.
However, I changed to Agorapulse a few years ago It and Today has been my No 1 choice to social media management since that time. You can read about a number of the feature comparisons between Agorapulse and other programs here.
However, for the purposes of This post, I want to focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
In fact, it may literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
Only, it will not have too many extraneous features You never use, making you think”what is that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it’s even enjoyable (but we’ll get to that). Let us take a peek why I love Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I should mention that I don’t necessarily use each and every function at the exact same moment. I do use a couple of tools. However, I love that Agorapulse has a suite of features that actually do cover the majority of your social media marketing needs.
In fact Have been slowly moving lots of the attributes I use on tools around to Agorapulse. It is hard not to want to remain”in” this instrument since it’s so user-friendly and enjoyable to use. I also have taken on a brand ambassador role with Agorapulse since writing this post. The article has been updated but my genuine love with this particular tool and the fact I can not do with it in my arsenal hasn’t changed.
The Agorapulse Team And Culture
Let us start here. Because without this Rest of the things I adore about Agorapulse imply nothing.
Customer support is at the core of business at Agorapulse. If their customers are happy and utilizing their instrument in the best possible manner, (and they receive results), then everything falls right into place. Their staff concentrates on client experience more.
Agorapulse also stinks To customers about what works, what needs improving and what they are able to build. You are not a customer but part of a company. In reality, many of the present features I am about to speak about came from feedback and customer recommendations.
Caring about customers Is why Agorapulse has shot up the rankings as among the social media management programs with the top reviews and customer satisfaction. Using Social Media For Business
I’ve summarized all 12 reasons why I love Agorapulse Below, but let’s begin with a video summary of the recent (awesome) update — then I’ll break down the key capabilities. There’s a lot to like.
Impressive, right? Let us jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Function of participation (which is the reason why I adore Agorapulse the most), let’s take a look at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting work for Instagram as a formal Instagram Partner).
You can easily customise the posts to match each platform. As it is super intuitive to use, I don’t even need to go into detail about it . You, (like me) need to have the ability to work out how to program an easy post, readily and without instruction.
Scheduling is easy with Agorapulse! I could.
- Publish instantly
- Queue my post (more of this later)
- Schedule the article in the future for a specific time and date.
It’s also easy to schedule the post to Go out on various platforms, on different times, while being optimised for all those platforms (changing the text or image size).
1 feature I like is the capability to Kind”@” and the name of the consumer and Agorapulse will bring up the possible accounts you are able to choose from on Twitter and Facebook. Notice Agorapulse suggests accounts once I start entering their company name.
This helps you to label pages and profiles fast And saves you time searching for the right folks to include.
You could schedule to LinkedIn.
Publish to LinkedIn with Agorapulse
We’ll get to Instagram in a moment, but for today, Please know that publishing your articles and scheduling in advance on Agorapulse is super simple! And like I said, you can also currently auto-post to Instagram with Agorapulse since they are an official partner and have access to this new feature via Instagram’s API.
Oh and they have a slick calendar view So you can see all of your posts ready to go across the programs.
And it’s color coded for folks like me That extra level of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse mentions and has only 1 pillar for me to respond to notifications.
To me, that is”one job” to complete each day. And it is really almost enjoyable to clear out my inbox.
It is focused, it is easy and it is super easy to Use, so you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to review or respond to are available ). Your inbox things are highlighted as things To Inspection for each stage.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for engagement where you engage and respond via retweets, enjoys or responses.
You can also click on a user’s profile it. You will then see all the information that you want — directly within Agorapulse (including any prior interactions).
Expand your history to be seen by an individual profile!
If You’ve Got a just one click and you will see History with the conversations and the user you’ve had before. This means you may give the people the right care at the right moment.
Let’s break this down a little more…
I can see how many mentions and DMs I’ve Inside my inbox. If I am looking at this tweet from Ravi, I can see how many tweets that I have to review and that I can review or react to his tweet. It’s the same for channels that are social — your engagement all is in 1 area.
Never miss a mention in your inbox!
I know my inbox Isn’t empty in this screenshot. When I have finished writing this article, but it will be! I do not always get to tune zero every day but I get there often enough to LOVE that”Congratulations” screen!
It’s simple to inspect all your own references. You can Filter by message or mention type as follows.
Simply review the articles responded to or dealt with. It is marked as reviewed As soon as a specific post is replied to by you.
Or You Just click on a place to review it without replying.
I can choose To reply (or answer from DM), review the post, delegate it to get somebody else (more of that later), retweet it “just like” the article — all from within precisely the same dashboard place on Agorapulse.
Choose how you procedure or will participate the mention or message.
If I switch to Instagram it’s similar. I can view my recent engagement all, I can expand on posts or see information about an individual. I may follow and unfollow. Using Social Media For Business
Change between accounts and programs to Keep up with engagement!
Being able to see your comments ALL are handy on Where you usually can see the last 50 mentions on your own feed. It’s impossible to maintain with mentions if you have a number of followers. Agorapulse alters all that which is enormous for brands and influencers.
Excited? You Can now engage your with ALL Mentions, even when you are getting to them.
And I can readily engage by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this stage (you can just publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It’s about engaging with them.
As I shared previously, Agorapulse enables me to Easily track and engage with my best advocates using the”Fans and Followers” attribute. From within your Twitter accounts, you click on”Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
In this scenario I searched on my top 100 users below “TOP”.
To profiles you can add a star with favorites to “favorite” folks that you would like to follow closely in Agorapulse. In this manner, you’ve got their posts readily accessible in their very own thread! Now it’s simple retweet their articles and to engage together!
You see rankings for the following in only About every profile perspective on Agorapulse.
- Engaged — the individual has said you (directly, or via an answer to a dialogue ) or sent you a DM.
- Ambassador — this individual posted links to your site or has retweeted you.
- Influencer — this person is frequently retweeted (more than 20 times during the previous 30 days).
In Nicky’s case, She’s all 3 with regard to my @sociallysorted Twitter accounts. Nicky is someone I should be engaging with (and I do! ) ) .
On Facebook, this Function shows you who’s mentioned your webpage, and how many times they have liked and commented or delivered a message, as well as their final interaction with you. It is also possible to ban them from your page from within Agorapulse, but I expect that happens infrequently!
On Instagram you Will see who’s left comments on your article, their followers/followed that is complete counts and you are able to trace or unfollow from within Agorapulse.
You are given a clear image of who by these metrics Follows you, promotes you and participates with you the most.
- Setup custom classes of followers within Agorapulse’s dash
- Search on each of their interactions
- Search on their messages, and
- Add notes.
When you have All This info you can use It to engage in communication with these people — surprise and delight them in some way or maybe reach out to thank them! Using Social Media For Business
Advanced Monitoring, Search And Reports
Think of Agorapulse as your own Private private investigator. It’s possible to use the Monitoring function on Instagram to.
- Hashtag searches.
- Location hunts.
What’s so great about this? It opens up a whole new World of possibility for finding (and joining) conversations around any subject you like (like your brand).
The Capacity for businesses is huge With this attribute, particularly tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that’s not difficult to decode and simple to create. GREAT for showing clients!
Agorapulse Reports enable your to break down Audience sense.
The reports also can help you find a range Information such as.
- Your best performing content (ie articles, tweets etc) based on engagement and attain
- Evolution metrics with time. Agorapulse automatically compares metrics and provides you a reading re if a particular metric is decreasing or increasing over a period.
- Community management statistics such as reaction time and response rate
- Benchmarking your Facebook Page against opponents
Your material is easily analysed and Presented in report form. You can download it as a csv file to show the people/clients/team that must see it the most.
For social media managers and agencies this is Huge, as it allows you to provide your clients with data that is easy-to-read.
It is also possible to have a peek!
Nearly everybody I know who uses Agorapulse for Social media management raves about the accounts. They are pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse explains it as being able to”tag, bookmark, hide, delete or assign content… while you sleep”. By using Moderation Rules all.
I like this function on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz crazy.
With Agorapulse I can deal with them Manners.
- Therefore that I don’t see most of them in the first 17, my DMs can be filtered by me. This is where the magic occurs. You can set up filters to weed out”most” of the bad DMs. Not all (sigh) but many.
- I can filter my feed by DMs or even Mentions. Clear them out and I go to DMs. To be honest I get numerous DMs that are spam nowadays, it’s hard not to miss the excellent ones. Automobile DMs have made DMs useless to me personally, which is a shame.
Moderation and filtering functions for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all of the Auto DMs which come through saying”thanks to following”.
It mostly filters out The auto-DMs, and yes I’m sad that it catches some actual ones also, but you’ve got to choose your battles!
And the moderation principles are not about spam. You can use them in many ways to
- Filter content out to be reacted to. So you’re able to respond to them later — maybe you wish to have all of the posts featuring a particular hashtag to be labeled in a manner.
- Filter those people that are SUPER out and post all of the time you don’t have to observe every Tweet in Agorapulse — just repond to them sometimes or in Twitter.
- So it is possible to categorize create custom tags such as comments and tweets and search on these!
- Create custom searches for keywords which you need to track
- If you’ve got one of those”large” amount accounts (greatest for smaller agencies) you can have articles assigned to a team member (see 11 below).
Basically the moderation purpose is just another Bonus motive to think about Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you need to clear your inbox, the Agorapulse app is.
It’s available on iOS and Android and it is super slick to use. I often prefer to use the app vs background to process my inbox as it’s really simple to review and process messages and mentions. Using Social Media For Business
Agorapulse’s queue feature Permits You to publish Your articles onto a replicated, evergreen basis using smart categories — much like the way by which Meet Edgar allows you to set posts to be scheduled at certain times daily based on certain categories. I use it for Facebook and Twitter.
If you Need to and are using a tool Reduce costs, then contemplate Agorapulse’s evergreen content feature rather (and you have the bonus of all of the additional Agorapulse features).
Here are a few things Agorapulse for , queued content that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse title and it is super easy to set up Your queue add your schedule for articles to be printed on, and catogories. Then the procedure for adding content is intuitive. As you can see, it is a slick dashboard (the consumer experience is amazing ).
Firstly, you need to name and put your content up Classes (all colour-coded and prepared for action!) .
Setting up your categories is easy… and color-coded!
Once you’ve set up your classes, all you Need to Do is add instances to the schedule, such as this.
Then I need to include content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of this article, to explain to you how it’ll appear on the platform you select when you print its newsfeed.
Pick to Schedule your posts to a specific time slot, or include every article to the Queue of your choice. This component is simple, as you’ve already set up your queue in Step one. Your Queue, filled with articles (and ready to go) will look something like this.
Once a post is published, It Is Going to return to the Bottom of the queue, waiting to be queued.
Aside from using the queue operate for repeated Content, you can also choose to .
- Add a post to the schedule as normal or
- Replicate your post a specific number of times (once you do so you will place the minimum amount of days between repetitions of this article ). Note that you can accomplish this to get Facebook but you have to be aware of the Twitter rules from content — see below.
You May Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has included a pause button. It’s not fantastic time to post or When a natural catastrophe is, it is easy to pause the queue with one click.
Maybe You need to pause a seasonal queue of posts At Christmas… it is simple with the pause button!
Meet it had been something and Edgar includes a pause button That I actually wanted to see in any instrument which I opted to replace it with. I requested Agorapulse to include one and they did (they constantly listen never be reluctant to mention tips or give feedback!) .
Utilize The Queue Function To Announce Facebook Lives
The queue function can be for announcing handy Events such as a Facebook Live (if you hold them to a weekly or regular basis). Share your content that needs to go out each week in a queue at a specific time of the week. I’d advise that you change the posts a little to keep the material fresh and more eye-catching.
This functions but with we Have to check at some”changes” to Twitter’s terms of usage…. Using Social Media For Business
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The rules are not Really fresh as discussed in this post by Agorapulse’s CEO Emeric Ernoult. It is just that they’re currently making a point of saying they will be enforced by them.
Basically this imply that we can Post similar or equal articles . This applies to replicate content in the exact same account.
Let us take a look at how you can post to Twitter with Agorapulse while complying with the rules, so once you draft a picture similar to this one to post to Twitter, you obey the rules.
Note You Could choose to queue or schedule Your post to Twitter. Here is where we need to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look closely In the picture above, you will realize that Agorapulse blocks my ability to place duplicate content to over a few of my Twitter accounts. The instrument recognises that I’m posting to Twitter! This helps make sure Twitter’s guidelines are adhered to by me.
Content Demo Tips
Here is the way I use Agorapulse to save me loads of Time and stay out of Twitter Jail. Together with Agorapulse, you have two options for replicating a hyperlink.
- It is possible to opt to Schedule your article once (or more than once if you vary it). Simply put in your post to do this, then choose the time and date you want it to go out at. If it’ll be printed more than once, you’ll want to edit the replicated or replicate tweets so they’re not”duplicate” content. A lot of that is under.
- You can choose to Queue your post once or more than with variants. Agorapulse recommends this. When you’re queueing content for Twitter, make certain that you don’t select the option to”re-queue multiple times.” This is where you would end up in breach of Twitter’s rules, although you can use this feature for other platforms. While I decide to do it this way, I’m sure it’s a unique place, then add it to the top or bottom of this queue (ie I select”queue next” or”queue last”).
I utilize Advanced Scheduling to Write 1 tweet, then set that tweet. Below, I’ve set it to post than every 7 Days, and up to 6 repetitions. Don’t forget to edit the repeats!
I could easily see once I schedule the 6 x repeats Those articles in my schedule. I would go directly in and alter them to emojis, new text, pictures or hashtags. Do this don’t do it or you may forget.
Note. It’s Okay when you edit your posts, if the link stays the same. It is the text that you have to change each time.
I’d been using Advanced Scheduling in this way For a little while today to post fresh content well before the new”rules” have been announced. I like to mix it up and it’s better for engagement.
Do not forget Bulk Upload! Agorapulse also allows you to upload around a 100 pieces of content simultaneously by using a pre-populated CSV file. Your photos are included by this and can incorporate content! You can use this to curate articles from different websites and save hours!
What’s Coming For Queued Content?
The team at Agorapulse is currently functioning on a Tool to produce the variations of tweets easier for people, therefore we can get out content and play nice. This is new functionality that will enable us to replicate our tweet variants quickly — in the one interface that is easy. I’m looking forward to it. I’m sure it’s going to be a timesaver! Using Social Media For Business
Team Communication and Delegation
As easy as Agorapulse is to use, you Do not have to do all the checking and involvement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 a month), then it’s possible to update to team approval whereby you are able to assign tasks and approve messages across multiple team members.
This is very good for customer service brilliance.
This feature is a good, if you are a team that is growing You to update to.
Oh and guess what? Teamwork and comments happens in Real time. If Joe and Jess are online at precisely the exact same time working on the account, there will not be double-up. You can see what your staff is doing in real time.
Posting To Instagram
Agorapulse is A proud spouse. This means they are among the very first tools to acquire access to Instagram’s API to allow!
If you have one of the business accounts with Agorapulse you can now auto-schedule into Instagram. This means that you can now organize your content beforehand and click whenever you’re ready OR you are able to, to post in your telephone auto post.
Just make sure that you don’t forget to participate You autopost….posting is just part of this procedure. You need to follow up on comments and answers.
I believe that Agorapulse is the tool that Offers both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it is a win-win-win if you have a company account. Instagram tools that give you reports are a fee!
All you need To do would be.
- Download the Agorapulse app and hook up your Instagram account.
- On Your app or desktopcomputer, schedule your Instagram post (add photo and caption) then program the time and date that you need to print it. You may opt to switch on Auto-scheduling or you’ll be able to use the app place the picture and to connect through to Instagram.
- If you post will receive a notification through your app when it’s time. Simply click”Publish” and you will be changed through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description will be copied and you want to paste it to the Instagram program. Check you have hashtags additional as necessary and you are good to go!
Again, I am super impressed that Agorapulse has Added another feature that would ordinarily require us to utilize a separate tool and the feature makes it even better. Bringing these tools collectively saves you time AND money and is an integral reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here’s where we get to Some attributes which are for the higher degree of membership on Agorapulse.
The ability to respond to ad comments Starts at Moderate Level of Membership (starting at $99 per month)
With comments on ads is hard for keeping up Facebook and Instagram advertisements. Agorapulse pulls to your inbox from the ad comments and allows you to view them and participate with them readily.
If advertisements run and know what it’s like to keep up With the comments (including the spam), then you’ll know that this function is bliss for ad managers and webpage admins. Bliss. Using Social Media For Business
Bonus Free Tools
You can take Advantage of those tools on their website.
- A Facebook Page Barometer — also to test your engagement, and to determine how well your fan fares against your peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter performance, right now
If you need one More reason to check out Agorapulse then here it is.
It is affordable.
They have some of the pricing of any of the Social media management tools.
Prices start at $49 per Month for small/solo companies with raising costs for large, medium and enterprise businesses. You can find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media direction, attempt Some of their free tools and also choose the free trial for a spin, you’ll be hooked as I am.