Intro Using Social Media As A Business Tool
There are Many social media management tools, however, one stands out among the crowd more and more each year — Agorapulse. I have utilized Agorapulse for Social Media Management for a couple of decades now, and I really like it. In this article I discuss 12 Reasons Why I adore Agorapulse for Social Media Management and you will too. Using Social Media As A Business Tool
There are many social media management applications that Deserve a mention here. I have used many of these including Hootsuite Sprout Social, and Buffer, at one time or another.
I won’t go into their features . They’re Solid options.
But I changed to Agorapulse a Couple of Years ago Today and it has been my No 1 choice to social media management since that time. You may read about some of the attribute comparisons between Agorapulse along with other platforms here.
However, for the purposes of This post, I want to just focus on Agorapulse so you can consider it as a tool in your arsenal.
In Reality, it may literally be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it will not have a lot of features You never use, which makes you think”what is that used for?” . It’s sensible, no-fluff and super simple to use.
Dare I say, it’s even fun (but we’ll get to that). Let us take a look at 12 Reasons why I love Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I should mention that I don’t always use EVERY single function in the same moment. I do use a couple of tools for a few functions. However, I love that Agorapulse has a suite of features that really do cover most of your social media marketing needs.
In fact Have been slowly moving a lot of the attributes I use on programs over to Agorapulse. It is difficult not to want to remain”in” this instrument as it is so user-friendly and fun to use. I also have taken on a new ambassador part with Agorapulse considering writing this article. The post was updated but my real love for this tool and the fact I can’t do with it in my toolbox has not changed.
The Agorapulse Staff And Team
Let’s begin here. Because without this, the Remainder of the things that I love about Agorapulse imply nothing.
Customer service is at the core of company at Agorapulse. If their customers are happy and using their instrument in the finest possible manner, (and they receive results), then everything falls right into place. Their team focuses on customer experience more than anything else.
Agorapulse also stinks To clients about what works, what needs improving and what they are able to build next. Thus, you are not just a client but part of a company where your voice will be heard. In reality, many of the features that I am going to talk about came out of customer recommendations and opinions.
Caring about customers Is Agorapulse has shot up the ranks as among the social media management programs with all the reviews and customer satisfaction. Using Social Media As A Business Tool
I’ve outlined all 12 reasons why I love Agorapulse Below, but let’s begin with a video summary of the recent (awesome) upgrade — then I’ll break down the key capabilities. There’s a lot to like.
Impressive, right? Let’s jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Purpose of engagement (that is why I adore Agorapulse the most), let’s take a peek at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is among the easiest I’ve used. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting work for Instagram as an official Instagram Partner).
You can customise the articles to suit each platform. As it intuitive to use, I probably don’t even have to go into detail about this . You, (like me) need to have the ability to work out how to program an easy article, readily and without instruction.
Scheduling is easy with Agorapulse! I could.
- Publish immediately
- Queue my article (more of that later)
- Schedule the article in the future for a specific date and time.
It’s also super easy to schedule the same post to Go out on different platforms, on various occasions, while being optimised for all those platforms (altering the text or picture size).
One feature I like is the ability Type”@” and the name of the consumer and Agorapulse will bring up the probable accounts you can pick from on Twitter and Facebook. Notice how Agorapulse suggests additional accounts once I begin entering their company name.
This helps you to tag pages and profiles quickly And saves you time searching to include.
You can also schedule to LinkedIn.
Easily print to LinkedIn with Agorapulse
We’ll get to Instagram at a minute, but for now, Please be aware that publishing your articles and scheduling in advance on Agorapulse is super simple! And like I said, you can also currently auto-post to Instagram using Agorapulse as they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a pretty calendar opinion That means you are able to see all your articles ready to go across the programs.
And it’s colour coded for people like me That additional level of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse mentions and has 1 column for me to react to notifications.
To me, that’s”one job” to finish each day. And it’s really almost enjoyable to clean out my inbox.
It is concentrated, it is simple and it is simple to Use, so you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to review or respond to can be found). Your inbox items are highlighted To Review for every platform as items.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for participation in which you respond and participate via replies, retweets or likes.
You can click on a user’s profile it. You will then see all the information that you want — directly within Agorapulse (including any prior interactions).
Expand an individual profile to realize your history!
If You’ve Got a just one click and you can see History with the consumer and the conversations you have had before. This means you may give the ideal people the right attention at the perfect time.
Let’s break this down a little more…
I can certainly see how many cites and DMs I’ve In my inbox. When I am looking at this tweet from Ravi, I will see just how many tweets that I have to review and that I will review or react to his conversation. It’s the same for other channels — your entire participation is in one place.
Never miss a mention on your inbox!
I know my inbox Is not empty in this screenshot. When I’ve finished writing this post but it will be! I do not always get to inbox zero daily but I get there often enough to LOVE that”Congratulations” screen!
It’s easy to inspect all your mentions. You can Filter by cite or message kind as follows.
Then review the articles you’ve replied to or dealt with. It is automatically marked as reviewed once you reply to a specific post.
Or you simply click on a place to review it without replying.
In the next example from Nicky, I could choose To answer (or reply by DM), review the article, delegate it to get somebody else (more of that later), retweet it “like” the article — all from within the same dashboard place on Agorapulse.
Choose how the mention will participate or procedure or message.
It’s if I switch to Instagram, by Way of Example similar. I can view my recent engagement all, I see information about an individual or can enlarge on articles. I unfollow and can follow. Using Social Media As A Business Tool
Change between accounts and programs to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, where you generally can only see the past 50 mentions on your feed. It’s not possible to maintain with mentions, if you have a number of followers. Agorapulse changes that which is huge for brands and influencers.
Excited? You Can now engage with All your Mentions if you are a bit late getting to them.
And I can also easily engage by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this stage (you can just publish to LinkedIn.
Agorapulse keeps all of my participation in 1 place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It’s about engaging with them.
Like I shared previously, Agorapulse enables me to Easily monitor and engage with my best advocates employing the”Fans and Followers” attribute. From in your Twitter account, you click on”Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
In this case I hunted on my top 100 users below “TOP”.
You can add a celebrity to “favorite” folks you would like to follow carefully in Agorapulse. This way, you have their posts easily accessible in their own thread! It’s easy retweet their content and to engage with them!
You’ll also see rankings for the following in only About every profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via an answer to a conversation) or sent you a DM.
- Ambassador — this individual has retweeted posted or you links.
- Influencer — this individual is often retweeted (more than 20 times throughout the last 30 days).
In Nicky’s case, she is all 3 with respect to my @sociallysorted Twitter accounts. Nicky is somebody I ought to be engaging with (and I do!) .
On this, Facebook Function shows you who has said your webpage, and how many times they have enjoyed and commented or delivered a message, as well as their final interaction with you. It is also possible to ban them from within Agorapulse, but I hope that happens infrequently!
On Instagram you Will see who’s left comments their followers/followed that is complete counts and you are able to trace or unfollow from inside Agorapulse.
These metrics give you a clear picture of who Follows you, promotes you and participates with you the maximum.
- Set up custom classes of followers inside Agorapulse’s dash
- Search on each of their interactions
- Search in their messages, and
- Add notes.
When you have All This info you can use It to engage in communication with these individuals — surprise and delight them in some way maybe reach out to thank them! Using Social Media As A Business Tool
Advanced Tracking, Reviews And search
Consider Agorapulse as your own Private investigator that is Private. It’s possible to use the Tracking work on Instagram to.
- Hashtag hunts.
- Place that is perform searches.
What’s so great about it? It opens up a whole new World of chance for finding (and linking ) talks about any subject you like (like your manufacturer ).
The potential for location-based businesses is enormous With this attribute, particularly tourism.
When it comes To reports, Agorapulse actually shines. With one click you can make a report that is simple to create and easy to decode. GREAT for showing clients!
Agorapulse Reports enable you to break your Audience in a way that makes sense.
The detailed reports can also help you find a range Information such as.
- Your best performing content (ie posts, tweets etc) based on engagement and attain
- Development metrics with time. Agorapulse compares metrics over time and gives a reading re if a specific metric is decreasing or increasing over a time to you.
- Community management data such as reaction time and response rate
- Benchmarking your Facebook Page against competitors
Your content is easily analysed and Introduced in report form. You may download it as a csv file to show it to that the people/clients/team that needs to see the most.
For social media supervisors and agencies this is Enormous, as it allows you to provide information.
You can have a glance at your competition!
Nearly everyone I know who uses Agorapulse for Social media direction raves about the reports. They are fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse explains it as being able to”tag, bookmark, hide, delete or delegate content… while you sleep”. All using Moderation Rules.
I like this function on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them Manners.
- So I really don’t see most of them in the first 17, my DMs can be filtered by me. This is where the magic occurs. You can set up filters to weed out”most” of those bad DMs. Not all (sigh) but most.
- I can filter my feed by DMs or Mentions. I go to DMs and clean them out fairly fast. To be fair I get so many DMs which are spam these days, it’s hard not to overlook the good ones. Automobile DMs have made DMs useless to me, which is a shame.
Moderation and filtering works for all account Types but I mainly use it for Twitter to”markers as reviewed” all of the Auto DMs which come through saying”thanks for following”.
It mostly filters out The auto-DMs, and yes I’m sad that it catches some real ones as well, but you have to pick your battles!
Along with the moderation rules are not about spam. You can use them in several ways to
- Filter content out to be reacted to — on any platform. Maybe you want to have the posts featuring a hashtag that is specific to be labeled in a way — so you can respond to them.
- Filter out those people that are SUPER participated and post all of the time that you don’t need to see every Tweet at Agorapulse — only repond to them sometimes or in Twitter.
- Create custom tags such as comments and tweets so you can categorize and search on them afterwards!
- Create customized searches for keywords which you want to monitor
- If you’ve got one of those”large” amount accounts (greatest for smaller agencies) you can have articles assigned to a group member (see 11 below).
Basically the moderation purpose is just another Bonus motive to think about Agorapulse for social media management.
A Killer Mobile App
If you are out and around And you will need to clear your inbox, the Agorapulse app is something that you will love.
It is available on it’s and iOS and Android super slick to use. I often prefer using the program vs background computer to process my inbox since it is so simple to review and process mentions and messages. Using Social Media As A Business Tool
Agorapulse’s lineup feature Permits You to publish Your content on a repeated, evergreen basis using smart categories — much like the way by which Meet Edgar permits you to set articles to be scheduled at particular times daily based on certain categories. It is used by me for Facebook and Twitter.
If you are currently using a tool such as Meet Edgar and want to Cut costs, then contemplate Agorapulse’s evergreen content feature rather (and you have the bonus of all of the additional Agorapulse attributes ).
Here are a few things to learn about using Agorapulse for , queued content that is repeated.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse name and it simple to set up Your queue add your schedule for posts to be printed on, and catogories. Then the process of adding content is intuitive. As you can see, it is a slick dashboard (the user experience is amazing ).
Primarily, set your articles up and you need to name Classes (all colour-coded and prepared for action!) .
Setting up your classes is easy… and color-coded!
Once you’ve set up your categories, all you Need to Do is add instances to the schedule.
Then I Want to add content that is amazing to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of this article, to explain to you how it’ll appear on the newsfeed of this platform when you publish it you choose.
Pick to Schedule your articles to a time slot, or include each post to the Queue of your selection. This component is easy, as you set your queue up in Measure one. Your Queue, full of articles (and prepared to go) will look something like this.
Once a post is published, It Is Going to return to the Bottom of the lineup, waiting to be queued again.
Aside from utilizing the operate for perennial Content, you might decide to .
- Add a post to the program as normal or
- Replicate your article a certain number of times (once you do so you will set the minimum number of days between repetitions of the post). Note you could accomplish this to get Facebook but you have to be aware of the Twitter rules see below.
You May Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has included a pause button. It’s not great timing to post or When there’s a catastrophe, it is easy to pause the queue.
Perhaps you want to pause a seasonal queue of articles At Christmas… it is simple with the pause button!
Meet Edgar has a pause button and it was something I really wished to see that I opted to replace it with. I asked Agorapulse to include one plus they did (they always listen never be reluctant to mention tips or give feedback!) .
Utilize The Queue Function
The function can be useful for announcing Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your content that must go out weekly at a certain time of the week in a queue. I’d advise that you vary the articles a little to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The rules are not Actually fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It is just that they’re making a bigger point of saying they’ll enforce them.
Basically this mean that we can Post articles that is identical or substantially similar . This applies to replicate content.
Lets’s take a look Twitter with Agorapulse whilst complying with the principles, so the rules are complied with by you, once you draft a picture like you to post to Twitter.
Notice that you can elect to queue or schedule Your article to Twitter. Here’s where we have to consider Twitter’s principles and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look At the picture above, you will realize that Agorapulse blocks my ability to place duplicate content to over one of my Twitter accounts. The instrument recognises that I am submitting to Twitter! This helps make sure I stick to Twitter’s guidelines.
Content Variation Tips
Here is the way I utilize Agorapulse to save loads of Time and stay out of Twitter Jail. With Agorapulse, you have two choices for replicating a link.
- It is possible to opt to Schedule your article once (or more than once in the event that you change it). Just add your post to do this, then pick the time and date you want it to go out at. If it will be printed more than once, you’ll need to edit the replicated or replicate tweets so that they’re not”duplicate” content. More of that is below.
- You can choose to Queue your article once or more than once with variations. Agorapulse advocates this. When you are queueing content for Twitter, be certain you don’t select the option to”re-queue multiple occasions.” You can still use this feature for other platforms, but this is where you’d wind up in breach of the rules of Twitter. While I choose to do it this way, I’m sure it’s a unique place, then add it to the top or bottom of the queue (ie I choose”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Publish one tweet, and then set that tweet. Below, I have set it to article than every 7 Days, as well as 6 repeats. Just don’t forget to edit the repeats!
I could easily see, After I program that the 6 x repeats Those articles in my schedule. I’d go in and change them to emojis, text, pictures or hashtags. Do this quickly — do not do it or you will forget.
Note. It’s Ok when you edit your articles, if the connection remains the same. It is the text that you need to change each time.
I had been utilizing Advanced Scheduling in this way For a while now to post fresh content — well ahead of the new”rules” have been declared. I like to mix up it and it is better for engagement.
Don’t forget Bulk Upload! Agorapulse also permits you to bulk upload up to some 100 parts of content using a pre-populated CSV file. Your photographs are included by this and also can include content from any RSS feed! You can also use this to curate articles and save hours!
What is Coming For Queued Content?
The staff at Agorapulse is working on a Tool to make us tweets’ variants, so we can get out content and play fine with Twitter. This will be new functionality that will let us replicate our tweet variants all in the one easy interface. I’m awaiting it. I am sure it’s going to be a timesaver! Using Social Media As A Business Tool
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Do not have to do all of the checking and involvement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 a month), then you can update to team approval whereby you are able to assign tasks and approve messages across multiple staff members.
This is GREAT for customer support brilliance.
If you are a growing group, this attribute is a good One to upgrade to.
Oh and guess what? Teamwork and Remarks happens in Real time. If Jess and Joe are online at precisely the exact same time working on precisely the account, there will not be double-up. You can see what your team is currently doing in real time.
Posting To Instagram
Agorapulse is A partner that is Instagram. This also suggests that they are among the first tools to acquire entry to the API to allow auto-posting to Instagram that is HUGE of Instagram!
In Case You Have one of the business accounts with Agorapulse you can now auto-schedule to Instagram. This usually means that you can now organize your content beforehand and click whenever you are ready OR you are able to to post in your telephone auto article.
Just make sure that you don’t forget to engage You autopost….posting is just a part of the process. You have to follow up on comments and replies.
I Think That Agorapulse is the only instrument Provides both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it is a win-win-win in case you have a company account. Are a fee!
All you need To do would be.
- Download the Agorapulse app and hook up your Instagram account.
- On Your program or desktop, schedule your Instagram article (add picture and caption) then program the date and time that you need to print it. You may choose to switch on Auto-scheduling or you’ll be able to use the program post the image and to link through to Instagram.
- If you post will receive a notification through your program when it’s time to post. Simply click”Publish” and you will be changed through to the Instagram program.
- Article as you would normally on Instagram. Your copy/description is going to be copied and you want to glue it. Check you have hashtags additional as necessary and you are good to go!
I am impressed that Agorapulse has Added another feature that would ordinarily require us to use a tool and the attribute makes it even better. Bringing these tools together saves time AND money and is a reason why I adore Agorapulse for Social Media Management.
Responding To Ad Remarks
Here’s where we get to Some attributes which are for the higher level of membership Agorapulse.
The capability to respond to ad comments Begins at Medium Level of Membership (beginning at $99 per month)
With comments on advertisements is difficult for keeping up Both Facebook and Instagram ads. Agorapulse pulls to your own inbox from the advertisement comments and lets you view them and engage with them easily.
If you run ads and understand what it is like to keep up With the comments (such as the spam), then you’ll know that this purpose is bliss for ad managers and page admins. Bliss. Using Social Media As A Business Tool
Bonus Free Tools
You can take Advantage of these free tools on their website.
- A Facebook Page Barometer — to test your engagement, and to see how well your fan fares against your peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter performance, right today
If you really need one Reason to test out Agorapulse then here it is.
It is affordable.
They have some of the pricing of any of those Social media management tools.
Prices begin at $49 each Month for small/solo businesses with costs for large medium and enterprise companies. You can find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media direction, try A number of the tools and also choose the free trial for a spin, you’ll be as hooked as I am.