Background Uses Of Social Media
You will find Many social media management programs, but one stands out among the crowd more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a few years now, and I love it. In this article I discuss 12 Reasons Why I love Agorapulse to Social Media Management and you will also. Uses Of Social Media
There are many social media management tools that Deserve a mention . I have used many of them at one time or another, including Sprout Social, Hootsuite, and Buffer.
I won’t go in their features here. They’re Solid choices.
But I changed to Agorapulse a few years ago Today and it has been my 1 choice for social media direction since that time. You can read about some of the feature comparisons between Agorapulse and other platforms here.
However, for the purposes of This post, I wish to focus on Agorapulse so you can consider it.
In Reality, it could be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
It will not have a lot of features That you never use, which makes you think”what is that used for?” . It is practical, no-fluff and super easy to use.
Dare I say, it’s even enjoyable (but we will get to this ). Let us take a look at 12 Reasons why I adore Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I should mention that I don’t necessarily use EVERY single function at the same moment. I do use a couple of other tools for some purposes. But I love that Agorapulse has a suite of features that actually do cover the majority of your social media advertising needs.
In fact, I Have been slowly moving lots of the attributes I use on other programs over to Agorapulse. It is hard not to want to remain”in” this tool as it is so user-friendly and enjoyable to use. I have also taken on a brand ambassador part with Agorapulse considering writing this post. The article has been updated but my genuine love for this particular tool and the fact that I can not do with it in my arsenal hasn’t changed.
The Agorapulse Team And Staff
Let’s begin here. Because with this, the Rest of the things that I love about Agorapulse mean nothing.
Customer support is at the core of business Agorapulse. If their customers are happy and using their tool in the best possible way, (and they get results), then everything falls right into place. Their team concentrates more than anything else.
Agorapulse also stinks To clients about what works, what needs improving and what they are able to build next. Thus, you are not a customer but a part of a company where your voice will be observed. In fact, many of the current features that I am going to talk about came from client testimonials and opinions.
Caring about customers Is why Agorapulse has taken up the rankings as one of those social media management programs with the top reviews and customer satisfaction. Uses Of Social Media
I’ve summarized all 12 reasons why I like Agorapulse Below, but let us begin with a video overview of their recent (awesome) update — then I will break down the critical features. There is a lot to enjoy.
Impressive, right? Let’s jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Function of participation (which is why I adore Agorapulse the most), let us take a look at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the newest auto-posting function for Instagram as an official Instagram Partner).
You can easily customise the articles to match each platform. I don’t even need to go into detail about this here, as it is super intuitive to use. You, (like me) should have the ability to work out how to schedule a simple post, readily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish immediately
- Queue my article (more of that later)
- Schedule the post in the future for time and a specific date.
It’s also super easy to schedule the article to Head out on different platforms, on various occasions, while being optimised for all those platforms (altering the text or picture size).
One feature I like is the ability to Type”@” and the name of the consumer and Agorapulse will bring up the probable accounts you are able to choose from on Twitter and Facebook. Notice how Agorapulse suggests extra accounts when I start entering their business name.
This helps you to label pages and profiles quickly And saves you time looking to add.
You can schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for now, Please know that publishing your articles and scheduling beforehand on Agorapulse is easy! And like I said, it is also possible to currently auto-post into Instagram using Agorapulse since they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a slick calendar opinion So you can see your articles ready to go across all of the platforms.
And it is color coded for people like me That level of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse mentions and has only 1 pillar for me to respond to notifications.
To me, that is”one task” to finish each day. And it’s really almost enjoyable to clear out my inbox.
It’s concentrated, it’s easy and it is super simple to Use, and that means you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you will need to review or respond to can be found). Your inbox things are emphasized To Review for every stage as things.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for participation in which you engage and respond via responses, retweets or enjoys.
You can click on a user’s profile it. You’ll then see all the info you need — right within Agorapulse (like any previous interactions).
Expand your history to be seen by a user profile!
If you have a just one click and you will see History with the user and the conversations you have had before. As a consequence, that you may give the right people the ideal care at the perfect moment.
Let’s break this down a little more…
I DMs I have and can certainly see how many mentions Inside my inbox. When I am looking at this tweet from Ravi, I will see just how many tweets I must review and I will review or respond to his tweet. It is the exact same for other channels that are societal — your entire participation is in one area.
Never miss a mention in your inbox!
I know my inbox Is not empty in this screenshot. When I have finished writing this post, but it’s going to be! I don’t always get to inbox zero every day however I get there often enough to LOVE that”Congratulations” display!
It’s easy to inspect of your mentions. You can Filter by message or cite kind as follows.
Then only review the posts responded to or dealt with. As soon as you reply to a specific post, it is marked as reviewed.
Or you click on a place to critique it without replying.
In the next case from Nicky, I could select To answer (or reply from DM), review the article, assign it to get someone else (more of that later), retweet it “just like” the article — all from within the exact same dashboard area on Agorapulse.
Choose how the mention will participate or process or message.
It’s, if I change for example similar. I am able to view all my current participation, I see info about a user or can enlarge on articles. I can follow and unfollow. Uses Of Social Media
Switch between accounts and platforms to Keep up with participation!
Being able to see All your remarks is handy on Where you generally can only see the past 50 mentions on your feed. It is not possible to keep up with mentions, if you’ve got a number of followers. Agorapulse changes all that which is enormous for influencers and brands.
Excited? You can engage with ALL of your Mentions when you are a bit late getting to them.
And I can readily participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this point (you can just print to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It is about engaging with them.
Like I shared above, Agorapulse allows me to Easily monitor and participate with my best advocates using the”Fans and Followers” attribute. From in your Twitter accounts, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I searched in this scenario under “TOP”.
You can add profiles and a star to “favorite” folks that you want to follow closely in Agorapulse. This way, you’ve got their posts accessible in their own thread! Now it’s simple to engage with them and retweet their content!
You see rankings for the following in just About every profile view on Agorapulse.
- Engaged — the person has mentioned you (directly, or via an answer to a dialogue ) or sent you a DM.
- Ambassador — this person posted links or has retweeted you.
- Influencer — this individual is often retweeted (more than 20 times throughout the last 30 days).
In Nicky’s case, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is somebody I should be engaging with (and I do!) .
On Facebook Function shows you who has said your page, and the number of times they have liked and commented or delivered a message, in addition to their last interaction with you. You can also prohibit them from your page from inside Agorapulse, although I expect that happens rarely!
On Instagram you Will see who has left comments their total followers/followed counts and you can follow or unfollow from within Agorapulse.
These metrics give you a clear image of who Follows you, boosts you and engages with you the maximum.
- Set up custom groups of followers within Agorapulse’s dash
- Search on all their interactions
- Search on their messages, and
- Add notes.
When you have this information you can use all It to take part in communication with these people — maybe reach out to them to thank them or surprise and pleasure them! Uses Of Social Media
Advanced Tracking, Reviews And search
Consider Agorapulse as your personal Investigator that is Private. You can use the Tracking function on Instagram to.
- Hashtag hunts.
- Location searches.
What is so great? It opens up a whole new World of chance for locating (and linking ) conversations around any subject you like (like your manufacturer ).
The potential for businesses is huge With this attribute, particularly tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that’s easy to decode and simple to create. GREAT for showing clients!
Agorapulse Reports help your to break down Audience in a means which makes sense.
The detailed reports can help you find a range Information including.
- Your best performing content (ie posts, tweets etc) based on participation and attain
- Development metrics over time. Agorapulse compares metrics and provides you a quick reading re if a metric is increasing or decreasing over a period.
- Community management statistics such as response time and response rate
- Benchmarking your Facebook Page against opponents
Your best performing material is analysed and Presented in report form. You may even download it as a csv file to reveal it the most.
For social media supervisors and agencies that this is Enormous, as it allows you to supply your clientele with information that is easy-to-read.
You can also have a peek!
Just about everybody I know who uses Agorapulse for Social media management raves about the reports. They’re pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse describes it as being in a position to”tag, bookmark, hide, delete or delegate content… while you sleep”. By using Moderation Rules all.
I love this function on Twitter, in which the Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I can deal with them Manners.
- Therefore that I really don’t see almost all of them at the first 17, my DMs can be filtered by me. This is where the magic occurs. You can set up filters to weed out”many” of those bad DMs. Not all (sigh) but most.
- I can filter my feed by Mentions or DMs. Clean them out and I usually go to DMs. To be fair I get so many DMs which are spam these days, it’s hard not to miss the excellent ones. Automobile DMs have made DMs useless to me, which is a real shame.
Moderation and filtering functions for all accounts Types but I mainly use it for Twitter to”mark as reviewed” all the Auto DMs which come through saying”thanks to after”.
It mainly filters out The auto-DMs, and yes I am sad that it grabs some actual ones as well, however you’ve got to pick your battles!
And the moderation rules are not just about spam. You can use them in many ways to
- Filter out content to be reacted to. So you can respond to them later — Perhaps you want to have the posts featuring a hashtag to be labeled in a manner.
- Filter out those people that are SUPER engaged and post all the time so you don’t have to see every Tweet at Agorapulse — only repond to them sometimes or in Twitter.
- So it is possible to categorize create custom tags such as comments and tweets and research on these later!
- Create customized searches for key words which you need to track
- If you’ve got one of the”big” level accounts (greatest for smaller agencies) you’ll have posts assigned to a team member (see 11 below).
Basically the moderation purpose is another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are out and around And you need to clean your inbox, the more Agorapulse program is.
It’s accessible on Android and iOS and it’s super slick to use. I often prefer using the app vs desktop computer to process my inbox since it’s really simple to review and process mentions and messages. Uses Of Social Media
Agorapulse’s queue feature allows you to publish Your content on a replicated, evergreen basis utilizing smart categories — much like the manner by that Meet Edgar permits you to set posts to be scheduled at certain times daily based on particular categories. I use it to Facebook and Twitter.
If you are using a tool and want to Cut costs, then contemplate Agorapulse’s evergreen content feature instead (and you get the bonus of all the additional Agorapulse attributes ).
Here are a few things Agorapulse for repeated, content that is queued.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse name and it’s super simple to set up Your queue insert your program for articles to be printed on, and catogories. Then the procedure for adding content is extremely intuitive. As you can see, it’s a slick dash (the user experience is awesome).
Primarily, put up your articles and You Have to name Classes (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
When You’ve set up your categories, all you have to Do is add instances like this, to the program.
Then I Want to add awesome content to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a preview of this post, to explain to you how it will appear on the newsfeed of this platform when you publish it, you select.
Choose to Schedule your articles or include each post to the Queue of your selection. This part is simple as you set up your queue in Measure one. Your Queue, full of articles (and prepared to go) will appear something like this.
After a post is published, it will return to the Bottom of this lineup, waiting to be queued again.
Aside from utilizing the operate for perennial Content, you might choose to either.
- Add a post to the schedule as normal or
- Replicate your article a specific number of times (when you do this you will place the minimum number of days between repeats of the article ). Be aware that you can accomplish this for Facebook but you have to know about the Twitter rules see below.
You May Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has included a pause button. When a disaster is or it is not fantastic timing to post, it is easy to pause the queue.
Perhaps you need to pause a seasonal queue of articles At Christmas… it’s simple with the pause button!
Meet it was something and Edgar has a pause button I really wanted to see in any tool that I chose to replace it with. I requested Agorapulse to add one and they did (they constantly listen never be afraid to mention tips or provide opinions!) .
Use The Queue Function To Announce Facebook Lives
The queue function could be useful for announcing Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your content that must go out at a certain time of the week in a queue. I’d advise that you change the articles a little to keep the material fresh and much more eye-catching.
This functions for Facebook but with with Twitter Need to check at some”changes” into Twitter’s terms of usage…. Uses Of Social Media
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules are not Really fresh as addressed by Agorapulse’s CEO Emeric Ernoult. It’s just that now they’re making a larger point of saying they’ll apply them.
Fundamentally this imply that we can Post content that is equal or substantially similar to numerous accounts. This applies to duplicate content at the account.
Lets’s take a look Twitter with Agorapulse while complying with the rules, so the rules are complied with by you when you draft a picture like this one to post to Twitter.
Notice You Could elect to schedule or to queue Your article to Twitter. Here is where we have to consider Twitter’s rules and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look more closely In the image above, you will realize that Agorapulse blocks my ability to post replicate content to over a few of my Twitter accounts. The tool recognises that I’m posting to Twitter! This helps make sure Twitter’s guidelines are adhered to by me.
Content Demo Tips
This is how I utilize Agorapulse to save loads of Time and stay from Twitter Jail. Together with Agorapulse, you currently have two options for repeating a hyperlink.
- It is possible to choose to Schedule your article once (or more than once if you change it). To do so, simply put in your article, then pick the time and date you would like it to head out at. If it’ll be printed more than once, you’ll want to edit the repeated or replicate tweets so that they’re not”duplicate” content. A lot of this is under.
- More than once with variants or It is possible to choose to Queue your article once. Agorapulse recommends this. When you are queueing content for Twitter, make certain you don’t choose the option to”re-queue multiple times.” You can use this attribute for other platforms, however this is where you’d wind up in breach of Twitter’s rules. When I choose to do it this way, I make sure it’s a unique place, then add it to the top or bottom of this queue (ie I select”queue next” or”queue last”).
I utilize Advanced Scheduling to Write one tweet, and set that tweet. Below, I’ve set it to post no more often than every 7 Days, as well as 6 repetitions. Just don’t forget to edit the repeats!
After I schedule that the 6 x repeats, then I could see Those posts in my schedule. I’d go straight in and change them to emojis text, pictures or hashtags. Do this quickly — do not do it later or you may forget.
Note. It is Okay when you edit your posts if the link remains the same. It’s the text that you have to change each time.
I’d been utilizing Advanced Scheduling in this manner For a while now to post fresh content well before the new”rules” have been announced. I love to mix this up and it’s better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to upload around a 100 pieces of content using a pre-populated CSV file. This can include content from any RSS feed and includes your photographs! You might also use this save hours and to curate articles!
What’s Coming To Queued Content?
The staff at Agorapulse is functioning on a Tool to make the variants of tweets more easy for us, therefore we can still get content out quickly and play fine with Twitter. This will be new functionality that will let us replicate our tweet variations quickly — all in the one interface that is simple. I am looking forward to it. I am convinced it will be a timesaver! Uses Of Social Media
Team Communication and Delegation
As Simple as Agorapulse is to use, you Do not need to do all of the checking and involvement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 a month), then you can upgrade to team approval whereby you can assign tasks and approve messages across multiple staff members.
This is GREAT for customer support brilliance.
This feature is a good if you are a group that is growing One to update to.
Oh and guess what? Comments and teamwork happens in Actual time. So if Jess and Joe are online at precisely the same time working on the same accounts, there will not be double-up. It is possible to see exactly what your staff is currently doing in real time.
Posting To Instagram
Agorapulse is A proud Instagram spouse. This suggests that they are among the very first tools to get access to Instagram’s API to allow auto-posting to Instagram that is HUGE!
In Case You Have one of the business accounts with Agorapulse you can into Instagram. This means that you can now organize your content beforehand and click on to post on your phone when you are ready OR you are able to auto post.
Just make sure that you don’t forget to participate You autopost….posting is merely a part of this process. You have to follow up on comments and answers.
I believe that Agorapulse is the only instrument Provides both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it is a win-win-win if you’ve got a company account. Instagram tools that provide you reports are a separate fee!
All you need To do would be.
- Download the Agorapulse program and hook up your Instagram account.
- On Your program or background computer, schedule your Instagram article (add photo and caption) then schedule the date and time you want to publish it. You may choose to change on Auto-scheduling or you’ll be able to use the app post the image and to connect through to Instagram.
- If you post manually, will receive a notification via your mobile program when it is time to post. Simply click”Publish” and you will be changed through to the Instagram program.
- Article as you would normally on Instagram. Your copy/description is going to be copied and you want to glue it into the Instagram app. Check you’re good to go and you have additional as necessary!
Again, I am super impressed that Agorapulse has Added yet another feature that would normally require us to utilize a separate tool and the new attribute makes it even better. Bringing these tools collectively saves time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here’s where we get to Some features which are for the higher level of membership on Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (beginning at $99 a month)
With opinions on advertisements is hard for keeping up Facebook and Instagram advertisements. Agorapulse pulls from the ad comments and lets you see them and engage with them easily.
If ads run and know what it’s like to keep up With the remarks (including the spam), then you will know that this function is bliss for advertising managers and page admins. Bliss. Uses Of Social Media
Bonus Free Tools
You can take Advantage of these free tools on their site.
- A Facebook Page Barometer — to test your engagement, and to see how well your fan fares from the peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter performance, right today
If you really want one Reason to test out Agorapulse here it is.
It is affordable.
They have some of the pricing of some of the Social media management applications.
Prices begin at $49 each Month for small/solo companies with increasing costs for medium, large and enterprise businesses. You can discover more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media management, try A number of their free tools and take the free trial for a spin, you’ll be as hooked as I am.