Intro Twitter Social Marketing
There are Many social media management tools, but one stands out amongst the crowd more and more every year — Agorapulse. I’ve used Agorapulse for Social Media Management for a couple of years and I really like it. In this article I share 12 Reasons Why I love Agorapulse to Social Media Management and you will also. Twitter Social Marketing
There are many social media management tools that Deserve a mention . I’ve used many of them including Hootsuite, Sprout Social, and Buffer.
I will not go into their features here. They’re Solid options.
But I changed to Agorapulse a Couple of Years ago It and now has been my 1 choice for social media management since that time. You can read about some of the attribute comparisons between Agorapulse along with other programs .
However, for the purposes of This post, I want to focus on Agorapulse so you can consider it as a tool in your toolbox.
It could be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it doesn’t have features That you never use, which makes you think”what’s that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it’s even fun (but we’ll get to this ). Let’s take a look at 12 reasons why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I must mention that I don’t always use EVERY single function at the exact same moment. I do use a couple of other tools for a few functions. However, I love that Agorapulse includes a package of features that do cover most of your social media advertising needs.
In fact, I Have been gradually moving lots of the features I use on other tools over to Agorapulse. It’s hard not to want to remain”in” this tool since it is so user-friendly and enjoyable to use. I have taken on a new ambassador part with Agorapulse since writing this article. The post was updated but my real love for this particular tool and the fact I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Team And Staff
Let’s begin here. Because with this, the Remainder of the things that I adore about Agorapulse mean nothing.
Customer support is at the core of company at Agorapulse. If their clients are happy and utilizing their tool in the finest possible manner, (and they get results), then everything falls into place. Their team concentrates on customer experience more than anything else.
Agorapulse also listens To clients about what works, what they can build and what needs improving. You are not only a customer but part of a company where your voice will be heard. In fact, lots of the features I am about to speak about came out of feedback and customer testimonials.
Caring about clients Is why Agorapulse has taken up the ranks as one of those social media management programs with all the reviews and customer satisfaction. Twitter Social Marketing
I’ve outlined all 12 reasons why I like Agorapulse Below, but let’s begin with a video overview of their current (awesome) update — then I’ll break down the critical capabilities. There’s a lot to enjoy.
Impressive, right? Let us jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Function of engagement (which is why I love Agorapulse the most), let us take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one of the easiest I have used. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as an official Instagram Partner).
The posts can be easily customised by you to match each platform. I most likely don’t even need to go into detail about it here, as it intuitive to use. You, (like me) should be able to work out how to program an easy article, easily and without instruction.
Scheduling is easy with Agorapulse! I could.
- Publish instantly
- Queue my post (more of this later)
- Schedule the article later on for time and a specific date.
It’s also easy to schedule the article to Head out on different platforms, on various occasions, while being optimized for all those platforms (changing the text or picture size).
1 feature I like is the capability to Type”@” and the name of the consumer and Agorapulse will bring up the probable account you can choose from on Twitter and Facebook. Notice how Agorapulse suggests accounts when I start entering their company name.
This helps you to label pages and profiles fast And saves you time searching to add.
You could schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We will get to Instagram in a moment, but for now, Please know that publishing your content and scheduling in advance on Agorapulse is simple! And as I said, you can also currently auto-post into Instagram with Agorapulse as they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a Fairly slick calendar view also, That means you can see all your posts ready to go across the programs.
And it is colour coded for people like me That extra amount of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse mentions and has one column for me to react to notifications.
To me, that is”one task” to finish every day. And it is actually almost enjoyable to clean out my inbox.
It’s focused, it is simple and it is simple to Use, and that means you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you will need to examine or respond to can be found). Your inbox things are emphasized as things.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for participation in which you respond and participate via replies, retweets or likes.
You can also click on a user’s profile it. You’ll then see all of the information you want — right within Agorapulse (including any prior interactions).
Expand your history to be seen by a user profile!
Only one click and you will see if you have a History with the user and the conversations you have had before. As a consequence, that you can give the ideal people the right attention at the perfect time.
Let us break this down a bit more…
I DMs I’ve and can see how many mentions Inside my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets I have to review and that I will review or react to his tweet. It is the same for channels that are social — your engagement all is in one area.
Never skip a mention on your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. When I’ve finished writing this article but it’s going to be! I don’t always get to inbox zero every day however I get there often enough to LOVE that”Congratulations” display!
It’s easy to check all of your mentions. You can Even filter by cite or message type as follows.
Simply review the articles responded to or dealt with. As soon as a specific post is replied to by you, it is automatically marked as reviewed.
Or you simply click on a post replying.
I can select To answer (or reply from DM), review the post, delegate it for somebody else (more of that later), retweet it “like” the article — all from within the same dashboard place on Agorapulse.
Choose how the mention process or will participate or message.
If I switch to Instagram it’s similar. I can view all my current participation, I see information or will enlarge on articles. I unfollow and can follow. Twitter Social Marketing
Easily change between accounts and programs to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, where you usually can only see the past 50 mentions on your own feed. In case you have a number of followers it’s not possible to maintain with mentions. Agorapulse alters all that which is enormous for brands and influencers.
Excited? You Can now engage with All your Mentions, even when you are a little late getting to them.
And Needless to Say, I can also easily participate by Switching to Facebook as well.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can only print to LinkedIn.
Agorapulse retains all of my engagement in 1 place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It is about engaging with them.
As I shared above, Agorapulse allows me to Easily monitor and engage with my very best advocates using the”Fans and Followers” attribute. From in your Twitter accounts, you click on”Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I searched in this case below “TOP”.
With favorites you can add profiles and a star to “favorite” people you would like to follow closely in Agorapulse. This way, you’ve got their articles readily accessible in their own thread! It’s simple retweet their content and to engage with them!
You see rankings for your following in just About every profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or through a reply to a conversation) or sent you a DM.
- Ambassador — this person posted links or has retweeted you.
- Influencer — this person is frequently retweeted (over 20 times during the last 30 days).
In the case of Nicky, She’s all 3 with regard to my @sociallysorted Twitter account. Nicky is somebody I should be engaging with (and I do! ) ) .
On Facebook, this Function shows you who’s mentioned your webpage, and the number of times they have liked and commented or delivered a message, in addition to their last interaction with you. You can ban them from inside Agorapulse, although I hope that happens!
On Instagram you Will see who’s left comments their followers/followed that is complete counts and you are able to trace or unfollow from within Agorapulse.
These metrics give you a clear image of who Follows you, boosts you and participates with you the maximum.
- Set up custom classes of followers within Agorapulse’s dash
- Search on each of their interactions
- Search in their own messages, and
- Add personal notes.
When You’ve Got all of this information you can use It to take part in communication with those individuals — maybe reach out to thank them surprise and delight them in some way! Twitter Social Marketing
Advanced Monitoring, Search And Reports
Think of Agorapulse as your own Private investigator. It’s possible to use the Monitoring function on Instagram to.
- Hashtag that is Play searches.
- Place hunts.
What’s so great about it? It opens a whole new World of chance for finding (and linking ) conversations around any topic you like (like your manufacturer ).
The potential for location-based businesses is huge Particularly tourism.
When it comes To reports, Agorapulse really excels. With one click you can make a report that is easy to decipher and simple to create. Ideal for showing clients!
Agorapulse Reports help you to break your Audience sense.
The reports also can help you find a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on engagement and attain
- Development metrics with time. Agorapulse automatically compares metrics and provides a fast reading re whether a metric is increasing or decreasing over a period to you.
- Community management statistics such as reaction time and response speed
- Benchmarking your Facebook Page against competitors
Your content is easily analysed and Presented in report form. You can download it as a csv file to reveal that the people/clients/team that needs to view it the most.
For social media managers and agencies this is Huge, as it allows you to supply information that is easy-to-read to your clientele.
It is also possible to take a glance at your competition!
Nearly everyone I know who uses Agorapulse for Social media management raves about the reports. They are pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse explains it as being able to”tag, bookmark, hide, delete or delegate articles… while you sleep”. All using Moderation Rules.
In which the, I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz crazy.
With Agorapulse I can deal with them in two Manners.
- So I don’t see most of them I will filter my DMs. This is where the magic occurs. You can set up filters to weed out”most” of those lousy DMs. Not all (sigh) but most.
- I can then filter my feed by Mentions or DMs. I usually visit DMs and clear them out fairly quickly. To be honest I get numerous DMs which are spam nowadays, it is hard not to miss the excellent ones. Auto DMs have literally made DMs useless to me personally, which is a shame.
Moderation and filtering works for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all of the Auto DMs which come through saying”thanks for after”.
It filters out The auto-DMs, and yes I am sad that it catches some real ones also, but you’ve got to pick your battles!
And the moderation rules are not just about spam. You can use them in several ways to
- Filter content out to be reacted to — on any platform. Maybe you want to have of the posts featuring a hashtag that is specific to be tagged in a way — so you can respond to them later.
- Filter out those people that are SUPER engaged and post all of the time so that you don’t need to observe every Tweet at Agorapulse — just repond to them sometimes or natively in Twitter.
- So it is possible to categorize create custom tags such as remarks and tweets and search on them later!
- Create custom searches for keywords which you want to track
- If you’ve got one of the”big” amount accounts (best for small agencies) you’ll have articles assigned to a group member (see 11 below).
Fundamentally the moderation function is another Bonus reason to consider Agorapulse for social media management.
A Killer Mobile App
If you are out and about And you will need to clean your inbox, the Agorapulse app is something you will love.
It’s available on iOS and Android and it’s super slick to use. I often prefer to use the app vs background computer to process my inbox since it is really simple to review and process messages and mentions. Twitter Social Marketing
Agorapulse’s queue feature allows you to publish Your content onto a repeated, evergreen basis utilizing intelligent categories — a lot like the manner by which Meet Edgar allows you to set posts to be scheduled at particular times of day based on certain categories. I use it to Facebook and Twitter.
If you Need to and are using a tool like Meet Edgar Reduce costs, then contemplate Agorapulse’s evergreen content feature rather (and you get the bonus of all the other Agorapulse attributes ).
Here are a Couple of things to learn about using Agorapulse for replicated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it easy to set up Your queue insert your program to get articles to be published on, and catogories. Then the process of adding content is intuitive. As you can see, it’s a slick dashboard (the consumer experience is amazing ).
Firstly, set up your content and you need to name Categories (all colour-coded and ready for action!) .
Setting up your classes is simple… and color-coded!
All you Need to, When You’ve set up your categories Do is add instances like this, to the program.
Then I Want to add content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of the article, to show you how it will look on this platform you choose when you print its newsfeed.
Choose to Schedule your articles to a specific time slot, or add every article to your choice’s Queue. This part is easy as you’ve already set up your queue in Step one. Your Queue, full of articles (and ready to go) will look something like this.
After a post is published, it will return to the Bottom of this lineup, waiting to be queued.
Aside from utilizing the queue operate for perennial Content, you might decide to either.
- Add a post to the schedule as normal or
- Replicate your post a certain number of times (when you do this you will place the minimum amount of days between repetitions of the post). Be aware you could accomplish this to get Facebook but you need to be aware of the Twitter rules from content — see below.
You Can Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has included a pause button. If there is a natural disaster or it’s not fantastic timing to post, it is easy to pause the queue.
Perhaps you need to pause a seasonal queue of posts At Christmas… it’s easy with the pause button!
Meet it had been something and Edgar includes a pause button I really wished to see that I chose to replace it with. I requested Agorapulse to add one and they did (they constantly listen — never be afraid to mention tips or give feedback!) .
Use The Queue Function To Announce Facebook Lives
The function can be useful for announcing Events such as a Facebook Live (if you hold them to a weekly or regular basis). Share your content that must go out each week at a specific time of the week in a queue. I would advise that the articles a little change to keep the material fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules Aren’t Really new as addressed in this post by Agorapulse’s CEO Emeric Ernoult. It is just that they are making a point of saying they’ll apply them.
Basically this imply that we can no longer Post identical or substantially similar content . This applies to replicate content.
Let us take a look Twitter with Agorapulse while complying with all the principles, so the rules are complied with by you when you draft a picture similar to you to post to Twitter.
Notice You Could elect to program or to queue Your article to Twitter. Here is where we need to consider Twitter’s principles and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look closely In the image above, you will see that Agorapulse blocks my ability to place replicate content. The instrument recognises that I am posting to Twitter! This helps make sure the guidelines of Twitter are adhered to by me.
Content Demo Tips
This is the way I use Agorapulse to save loads of Time and stay out of Twitter Jail. Together with Agorapulse, you have two choices for repeating a link.
- It is possible to opt to Schedule your post once (or more than once if you vary it). To do this, simply put in your post, then pick the date and time you would like it to head out at. If it’ll be printed more than once, you’ll want to edit the repeated or duplicate tweets so they’re not”duplicate” content. More of that is below.
- It is possible to opt to Queue your article once or more than with variants. Agorapulse advocates this. When you’re queueing articles for Twitter, be sure that you don’t choose the option to”re-queue multiple times.” This is where you’d wind up in breach of the rules of Twitter, although you can still use this feature for some other platforms. When I decide to do it this way, I make sure it’s a unique place, then add it on the top or bottom of the queue (ie I select”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Write one tweet, and then set that tweet to repeat a certain number of occasions. Below, I have set it to article than every 7 Days, as well as 6 repetitions. Don’t forget to edit the repeats!
After I program that the 6 x repeats, then I can easily see Those articles in my schedule. I’d go in and change them to text, emojis, pictures or hashtags. Do this quickly — do not do it later or you will forget.
Note. It’s Ok when you edit your articles, if the link stays the same. It’s the text that you have to change each time.
I’d been utilizing Advanced Scheduling in this way For a little while now to post fresh content — well before the new”rules” have been announced. I love to mix up it and it is better for involvement.
Do not forget Bulk Upload! Agorapulse also permits you to upload up to a 100 pieces of content using a pre-populated CSV file. This can incorporate articles and includes your photographs! You might use this to curate articles from other sites and save hours!
What is Coming To Queued Content?
The team at Agorapulse is working on a Tool to make the variants of tweets easier for us, so we play nice with Twitter and can still get out content quickly. This will be new functionality that will enable us to replicate our tweet variations quickly — in the one interface. I am looking forward to it. I am sure it’s going to be a timesaver! Twitter Social Marketing
Team Communication and Delegation
As easy as Agorapulse would be to use, you Don’t have to do all the checking and involvement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 per month), then you can update to staff approval whereby you can assign tasks and accept messages around multiple team members.
This is GREAT for customer service brilliance.
This feature is a good if you are a group that is growing You to update to.
Oh and guess what? Teamwork and comments happens in Real time. So if Joe and Jess are online at precisely the exact same time working on the same accounts, there won’t be double-up. It is possible to see exactly what your staff is doing in real time.
Posting To Instagram
Agorapulse is A partner that is Instagram. This also means that they are among the tools to acquire entry to the API to allow of Instagram!
In Case You Have one of the Company accounts with Agorapulse you can into Instagram. This means you can organize your articles ahead of time and click when you’re ready OR you can to post in your telephone auto article.
Just make sure that you don’t forget to engage if You autopost….posting is just part of this process. You need to follow up on replies and comments.
I believe that Agorapulse is the only instrument that Offers both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it’s a win-win-win if you’ve got a business account. Are a separate fee!
All you need To do would be.
- Download the Agorapulse program and hook up your Instagram account.
- On Your program or background , schedule your Instagram post (add photo and caption) then schedule the date and time that you want to print it. You can opt to change on Auto-scheduling or you can use the app to connect through to Instagram and post the image.
- When it’s time to 19, if you post , will get a notification via your program. Just click”Publish” and you will be changed through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description will be duplicated and you need to glue it to the Instagram app. Check you have hashtags additional as necessary and you are ready to go!
Again, I am super impressed that Agorapulse has Added another feature that would require us to utilize the new auto-post feature and a tool makes it even better. Bringing these tools collectively saves time AND money and is an integral reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here’s where we get to Some features that are for the greater level of membership on Agorapulse.
The ability to respond to ad comments Starts at Moderate Level of Membership (starting at $99 per month)
With comments on advertisements is hard for keeping up Both Facebook and Instagram ads. Agorapulse lets you see them and engage with them and pulls from the ad comments to your own inbox.
If you run advertisements and know what it’s like to maintain With the remarks (including the spam), then you will know that this purpose is bliss for advertising managers and page admins. Bliss. Twitter Social Marketing
Bonus Free Tools
You can also take Advantage of those tools on their website such as.
- A Facebook Page Barometer — to test your own engagement, and to determine how well your lover fares against your peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter functionality, right now
If you really want one More reason to check out Agorapulse then here it is.
They have some of the best pricing of some of those Social media management tools.
Prices begin at $49 per Month for small/solo companies with prices for enterprise, large and medium companies. You can find out more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media direction, try A number of their tools and also take the free trial to get a spin, you’ll be as hooked as I am.