Intro Top Social Media Marketing Tools
You will find Many social media management tools, however, one stands out among the audience more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a couple of years and I really like it. In this article I share 12 Reasons Why I love Agorapulse for Social Media Management and you will too. Top Social Media Marketing Tools
There are many social media management applications that Deserve a mention . I have used many of these such as Hootsuite Sprout Social, and Buffer, at one time or another.
I will not go in their features here. They’re Solid options.
However, I changed to Agorapulse a Couple of Years ago Now and it has been my 1 choice to social media direction since that time. You may read about a number of the attribute comparisons between Agorapulse and other platforms here.
But for the purposes of This informative article, I want to focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
It may be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
Only, it doesn’t have features that are extraneous You never use, which makes you think”what is that used for?” . It’s sensible, no-fluff and super simple to use.
Dare I say, it is even enjoyable (but we’ll get to that). Let’s take a look at 12 reasons why I adore Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I must mention that I do not necessarily use EVERY single function in the exact same time. I do use a couple of tools. However, I really like that Agorapulse includes a suite of features that do cover the majority of your social media advertising requirements.
In fact, I Have been moving lots of the attributes I use on programs around to Agorapulse. It’s hard not to want to stay”in” this tool as it is so user-friendly and fun to use. I have taken on a brand ambassador part with Agorapulse since writing this article. The article was updated but my real love with this particular tool and the fact I can’t do with it in my toolbox has not changed.
The Agorapulse Culture And Team
Let’s start here. Because with this Rest of the things I love about Agorapulse imply nothing.
Customer support is at the core of business at Agorapulse. If their customers are happy and utilizing their tool in the best possible manner, (and they receive results), then everything falls right into place. Their staff concentrates more than anything else.
Agorapulse also stinks To customers about what works, what they can build next and what needs improving. You are not a customer but part of a company where your voice will be heard. In reality, many of the current features that I am about to speak about came out of feedback and customer testimonials.
Caring about customers Is Agorapulse has shot up the ranks as among the social media management tools with all the top reviews and customer satisfaction. Top Social Media Marketing Tools
I’ve all summarized 12 reasons why I love Agorapulse Below, but let’s start with a video summary of their recent (awesome) upgrade — then I’ll break down the critical features. There is a lot to enjoy.
Impressive, right? Let’s jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Purpose of engagement (which is the reason why I love Agorapulse the most), let’s take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is among the easiest I have used. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as an official Instagram Partner).
The articles can be easily customised by you to match each platform. As it is super intuitive to use, I don’t even have to go into detail about it . You, (like me) should be able to work out how to schedule a simple post, readily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish immediately
- Queue my article (more of that later)
- Schedule the post later on for time and a specific date.
It’s also easy to schedule the same post to Head out on different platforms, on different times, while being optimised for those platforms (changing the text or image size).
One feature I like is the capability Type”@” and then the title of the consumer and Agorapulse will bring up the probable accounts you are able to pick from on Twitter and Facebook. Notice Agorapulse suggests extra accounts once I start entering their business name.
This helps you to label profiles and pages quickly And saves you time looking for the perfect people to include.
You can schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We’ll get to Instagram in a moment, but for now, Please know that publishing your articles and scheduling in advance on Agorapulse is easy! And as I said, it is also possible to currently auto-post into Instagram with Agorapulse since they are an official partner and have access to that new attribute via Instagram’s API.
Oh and they have a pretty calendar view So you are able to see all your articles ready to go across all the programs.
And it’s colour coded for folks like me That additional amount of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse mentions and has one pillar for me to respond to notifications.
To me, that is”one task” to finish every day. And it’s really almost enjoyable to clear out my inbox.
It’s concentrated, it’s simple and it is super easy to Use, so you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you will need to examine or respond to can be found). Your inbox things are emphasized as items To Review for every platform.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for participation where you respond and participate via retweets, likes or responses.
You can also click on a user’s profile to expand it. You’ll then see all the information that you want — directly within Agorapulse (like any previous interactions).
Expand your history to be seen by an individual profile!
If you have a just one click and you can see History with the conversations and the user you have had before. This means you can give the right people the right attention at the moment.
Let us break this down a little more…
I DMs I’ve and can certainly see how many mentions In my inbox. If I am looking at this tweet from Ravi, I will see how many tweets I have to review and I can review or react to his tweet. It is the same for societal channels — your engagement all is in 1 area.
Never miss a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I’ve finished writing this post but it’s going to be! I do not always get to tune zero daily however I get there often enough to LOVE that”Congratulations” screen!
It’s easy to check your own references. You can Filter by cite or message kind as follows.
Only review the posts you have replied to or dealt with. Once a post is replied to by you, it is marked as reviewed.
Or You Just click on a place replying.
In the following case from Nicky, I could choose To reply (or reply by DM), examine the post, delegate it for somebody else (more of that later), retweet it or”like” the post — all from within precisely the same dashboard area on Agorapulse.
Choose how you procedure or will participate the mention or message.
It’s, if I change by Way of Example similar. I am able to view my recent engagement all, I see information about a user or can expand on posts. I can also follow and unfollow. Top Social Media Marketing Tools
Switch between accounts and programs to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, where you can find the past 50 mentions on your own feed. If you have a number of followers it is impossible to maintain with mentions. Agorapulse changes that which is huge for influencers and brands.
Excited? You Can now participate with All your Mentions if you are a little late getting to them.
And I can also participate by Switching to Facebook too.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It’s about engaging with them.
As I shared previously, Agorapulse enables me to Easily track and participate with my best advocates employing the”Fans and Followers” feature. From within your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I searched in this scenario below “TOP”.
You can add profiles and a celebrity to “favorite” folks that you would like to follow closely in Agorapulse. In this manner, you’ve got their articles easily accessible in their very own thread! It’s simple to engage together and retweet their articles!
You’ll also see positions for your following in only About every profile perspective on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via an answer to a conversation) or delivered you a DM.
- Ambassador — this individual has retweeted you or posted links.
- Influencer — this person is frequently retweeted (over 20 times throughout the last 30 days).
In Nicky’s situation, She’s all 3 with respect to my @sociallysorted Twitter account. Nicky is somebody I ought to be engaging with (and I do! ) ) .
On Facebook Function shows you who has said your page, and the number of times they’ve enjoyed and commented or sent you a message, as well as their final interaction with you. You can also prohibit them from your page from inside Agorapulse, although I hope that happens!
On Instagram you Will see who’s left comments on your post, their followers/followed that is total counts and you are able to trace or unfollow from inside Agorapulse.
These metrics give you a clear image of who Follows you, boosts you and engages with you the most.
- Set up custom classes of followers inside Agorapulse’s dashboard
- Search on each of their interactions
- Search on their own messages, and
- Add notes.
When you have All This information you can use It to engage in communication with these individuals — maybe reach out to thank them surprise and delight them in some way! Top Social Media Marketing Tools
Advanced Tracking, Reviews And search
Think of Agorapulse as your own Investigator that is personal. It’s possible to use the Monitoring work on Instagram to.
- Hashtag that is Play hunts.
- Perform location hunts.
What’s so great about this? It opens up a whole new World of possibility for finding (and linking ) talks about any topic you like (including your brand).
The Capacity for location-based businesses is enormous With this feature, especially tourism.
When it comes To reports, Agorapulse actually excels. With one click you can make a report that is not difficult to decode and simple to produce. Ideal for showing customers!
Agorapulse Reports help your to break Audience in a way that makes sense.
The detailed reports can help you locate a range Information such as.
- Your best performing content (ie posts, tweets etc) based on engagement and reach
- Evolution metrics with time. Agorapulse provides a reading re whether a metric is increasing or decreasing over a period to you and compares metrics over time.
- Community management data such as response time and response speed
- Benchmarking your Facebook Page against competitors
Your best performing material is analysed and Introduced in report form. You can download it as a csv file to show it to the people/clients/team that needs to see the most.
For social media managers and agencies this is Enormous, as it allows you to supply your clients with information that is easy-to-read.
It is also possible to have a peek at your competition!
Just about everybody I know who uses Agorapulse to get Social media direction raves about the reports. They’re pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse explains it as being in a position to”tag, bookmark, hide, delete or assign content… while you sleep”. using Moderation Rules all.
I love this role on Twitter, in which the Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them Ways.
- Therefore that I really don’t see most of them in the first 17, I can filter my DMs. This is where the magic happens. You can set up filters to weed out”most” of the lousy DMs. Not all (sigh) but many.
- I can filter my feed by DMs or even Mentions. I typically go to DMs and clear them out. To be honest I get numerous DMs which are spam these days, it is hard not to miss the excellent ones. Automobile DMs have literally made DMs useless to me, which is a true shame.
Filtering and moderation functions for all account Types but I mostly use it for Twitter to”markers as reviewed” all the Auto DMs that come through saying”thanks for after”.
It filters out The auto-DMs, and yes I am sad that it catches some actual ones as well, however you’ve got to choose your battles!
And the moderation principles are not about spam. You can use them in several ways to
- Filter content out to be responded to. Perhaps you want to have all the posts featuring a specific hashtag to be tagged in a way — so you can respond to them later.
- Filter out those people that are SUPER and post all of the time you don’t need to observe every Tweet in Agorapulse — just repond to them occasionally or natively in Twitter.
- Create custom tags such as comments and tweets so you can categorize and research on these later!
- Create customized searches for key words which you need to track
- In case you have one of those”big” amount accounts (best for small agencies) you’ll have posts assigned to a team member (see 11 below).
Fundamentally the moderation purpose is another Bonus motive to consider Agorapulse for social media management.
A Killer Mobile App
If you are out and around And you need to clear your inbox, the Agorapulse program is.
It is available on Android and iOS and it is super slick to use. I often prefer using the app vs desktop computer to process my inbox as it’s really easy to review and procedure messages and mentions. Top Social Media Marketing Tools
Agorapulse’s lineup feature allows you to publish Your content on a repeated, evergreen basis utilizing intelligent categories — much like the manner by which Meet Edgar permits you to set posts to be scheduled at certain times daily based on certain categories. I use it to Twitter and Facebook.
If you Need to and are using a tool Cut costs, then consider Agorapulse’s evergreen content feature instead (and you get the bonus of all the additional Agorapulse features).
Here are a few things to know about using Agorapulse for , content that is queued that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it is super easy to set up Your queue insert your program for articles to be printed on, and catogories. Then of adding content, the process is extremely intuitive. As you can see, it’s a slick dash (the consumer experience is amazing ).
Firstly, you need to name and put your articles up Classes (all colour-coded and prepared for action!) .
Setting up your categories is easy… and color-coded!
All you Need to once you’ve set up your classes Do is add instances such as this, to the schedule.
Then I need to add content to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of the post, to explain to you how it will appear on the newsfeed of the platform when you print it you choose.
Choose to Schedule your articles to a specific time slot, or include each article to your choice’s Queue. As you set up your queue in Measure one, this component is easy. Your Queue, filled with posts (and prepared to go) will look something like this.
Once a post is published, It Is Going to return to the Bottom of this queue, waiting to be queued.
Aside from using the queue operate for repeated Content, you can even decide to .
- Add a post to the schedule as usual or
- Repeat your article a specific number of times (when you do this you will place the minimum amount of times between repeats of the article ). Note you could accomplish this to get Facebook but you need to be aware of the Twitter rules from duplicate content — see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. If there’s a natural catastrophe or for some reason it is not great time to post, it is easy to pause the queue with a single click.
Perhaps you need to pause a lineup of posts At Christmas… it’s simple with the pause button!
Meet Edgar includes a pause button and it had been something That I actually wanted to see that I opted to replace it with. I asked Agorapulse to include one plus they did (they always listen never be afraid to mention suggestions or provide feedback!) .
Use The Queue Function To Announce Facebook Lives
The function can be for announcing useful Events such as a Facebook Live (if you hold them on a weekly or regular basis). Share your content that must go out each week at a specific time of the week in a queue. I would recommend a bit varies the articles to keep the content fresh and.
This works for Facebook but with we Need to look at a few”changes” into Twitter’s terms of usage…. Top Social Media Marketing Tools
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The principles Aren’t Really new as discussed by Agorapulse’s CEO Emeric Ernoult. It is just that now they are currently making a point of saying they’ll enforce them.
Fundamentally this mean that we can Post similar or identical content to multiple accounts. This also applies to duplicate content.
Let us take a look Twitter with Agorapulse whilst complying with the principles, so when you draft a picture similar to this one you comply with the rules.
Note that you can elect to to queue or schedule Your article to Twitter. Here’s where we have to consider the rules of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look closely In the image above, you will see that Agorapulse blocks my ability to post duplicate content. The instrument recognises that I am submitting to Twitter! This helps ensure that I adhere to Twitter’s guidelines.
Content Demo Tips
Here is how I use Agorapulse to save me loads of Time and remain from Twitter Jail. Together with Agorapulse, you now have two options for repeating a link.
- You can opt to Schedule your article once (or more than once if you vary it). Simply add your post to do this, then choose the date and time you would like it to go out at. If it’ll be printed more than once, you’ll want to edit the repeated or replicate tweets so that they’re not”replicate” content. More of that is below.
- You can opt to Queue your post once or more than with variations. Agorapulse advocates this. When you are queueing articles for Twitter, make sure that you don’t choose the option to”re-queue multiple occasions.” This is where you’d end up in violation of the rules of Twitter, although you can use this feature for some other platforms. While I decide to do it this way, I’m sure it’s a unique post, then add it on the top or bottom of this queue (ie I select”queue next” or”queue last”).
Advanced Scheduling is also used by me to Write one tweet, and then set that tweet to repeat a certain number of occasions. Below, I have set it to post than every 7 Days, and up to 6 repetitions. Just don’t forget to edit the repeats!
I can see once I program that the 6 x repeats Those articles in my schedule. I’d go straight in and change them to emojis, new text, pictures or hashtags. Do this do not do it later or you will forget.
Note. It is Okay if the link stays the same when you edit your posts. It’s the text that you have to change each time.
I had been using Advanced Scheduling in this way For a while now to post new content — well before the new”principles” have been declared. I love to mix up this and it’s better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to upload around a 100 pieces of content using a pre-populated CSV file. This includes your photos and can include content from any RSS feed! You can use this to curate content from other sites and save hours!
What is Coming For Queued Content?
The staff at Agorapulse is working on a Tool to produce the variants of tweets easier for us, so we can still get out content and play nice with Twitter. This is new functionality that will let us replicate our tweet variations quickly — all in the one interface that is easy. I’m awaiting it. I’m sure it’s going to be a timesaver! Top Social Media Marketing Tools
Team Communication and Delegation
As easy as Agorapulse is to use, you Do not have to do all the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then you can update to team approval whereby you are able to assign tasks and accept messages around multiple team members.
This is very good for customer support brilliance.
If you are a group, this feature is a good One to upgrade to.
Oh and guess what? Teamwork and comments happens in Actual time. If Joe and Jess are online at the same time working on precisely the exact same account, there won’t be double-up. It is possible to see exactly what your team is currently performing in real time.
Posting To Instagram
Agorapulse is A spouse that is Instagram. This also suggests they are one of the first tools to acquire access to the API to allow auto-posting to Instagram which is HUGE of Instagram!
If you have one of the business accounts with Agorapulse you can now auto-schedule to Instagram. This usually means you can organize your articles beforehand and click on whenever you’re ready OR you are able to, to post in your telephone auto post.
Make sure that you don’t forget to participate You autopost….posting is just part of the process. You have to follow up on comments and answers.
I believe that Agorapulse is the tool Offers both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win if you’ve got a business account. Are a distinct fee!
All you need To do is.
- Download the Agorapulse app and hook your Instagram account up.
- On Your program or background , schedule your Instagram article (add photo and caption) then schedule the date and time you need to print it. You may choose to switch on Auto-scheduling or you can use the program to connect through to Instagram and place the picture.
- When it’s time to 19, if you post manually, will get a notification via your program. Just click”Publish” and you’ll be changed through to the Instagram program.
- Article as you would ordinarily on Instagram. Your copy/description will be copied and you want to paste it into the Instagram app. Check you are ready to go and you have hashtags added as necessary!
Again, I am super impressed that Agorapulse has Added another feature that would require us to use the feature and a tool makes it even better. Bringing these tools together saves time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here’s where we get to Some attributes which are for the level of membership on Agorapulse.
The capability to respond to ad comments Begins at Moderate Level of Membership (beginning at $99 a month)
Keeping up with comments on advertisements is difficult for Equally Facebook and Instagram ads. Agorapulse pulls to your inbox in the ad comments and lets you see them and participate with them readily.
If you know what it’s like to keep up and run advertisements With the comments (including the spam), then you will know that this purpose is bliss for advertising managers and webpage admins. Bliss. Top Social Media Marketing Tools
Bonus Free Tools
You can take Advantage of those tools on their website.
- A Facebook Page Barometer — to see how well your lover fares and also to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter performance, right today
If you need one Reason to check out Agorapulse then here it is.
They have some of the best pricing of any of those Social media management tools.
Prices start at $49 each Month for small/solo companies with raising prices for large medium and enterprise companies. You will find out more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media direction, attempt A number of the tools and take the free trial for a spin, you will be as hooked as I am.