Background Top 10 Social Media Marketing Platforms
You will find Many social media management programs, however, one stands out amongst the crowd more and more every year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a couple of decades and I really like it. In this article I discuss 12 Reasons Why I love Agorapulse for Social Media Management and you will also. Top 10 Social Media Marketing Platforms
There Are Lots of social media management tools that Deserve a mention here. I have used many of these including Hootsuite Sprout Social, and Buffer, at one time or another.
I won’t go into their features here. They are Solid options.
However, I switched to Agorapulse a Couple of Years ago It and now has been my 1 choice to social media management since that time. You may read about some of the attribute comparisons between Agorapulse and other programs here.
But for the purposes of This post, I wish to focus on Agorapulse so it is possible to consider it.
It may literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
It will not have too many features You never use, which makes you think”what’s that used for?” . It’s sensible, no-fluff and super simple to use.
Dare I say, it is even fun (but we will get to that). Let us take a look why I love Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I must mention that I don’t always use each and every function in precisely the exact same time. I do use a couple of other tools. However, I love that Agorapulse has a package of features that actually do cover most of your social media marketing requirements.
In fact, I Have been slowly moving lots of the attributes I use on programs over to Agorapulse. It is difficult not to wish to stay”in” this tool as it is so user-friendly and fun to use. I also have taken on a new ambassador part with Agorapulse since writing this article. The article was updated but my genuine love with this tool and the fact I can’t do without it in my arsenal hasn’t changed.
The Agorapulse Staff And Team
Let’s start here. Because with this, the Rest of the things that I love about Agorapulse mean nothing.
Customer service is at the core of company Agorapulse. If their customers are happy and using their instrument in the best possible way, (and they get results), then everything falls right into place. Their staff concentrates than anything else.
Agorapulse also stinks About what works, what they can build and what needs improving. You are not a client but part of a business. In reality, many of the current features that I am about to talk about came from feedback and client testimonials.
Caring about customers Is why Agorapulse has shot up the rankings as among the social media management programs with the reviews and customer satisfaction. Top 10 Social Media Marketing Platforms
I’ve outlined all 12 reasons why I like Agorapulse Below, but let’s start with a video overview of their recent (awesome) update — then I will break down the critical features. There’s a lot to like.
Impressive, right? Let us jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of participation (that is the reason why I love Agorapulse the most), let us take a peek at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is among the easiest I have used. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting work for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to suit each platform. I don’t even need to go into detail about it , as it is super intuitive to use. You, (like me) need to be able to work out how to program an easy article, readily and without education.
Scheduling is easy with Agorapulse! I could.
- Publish instantly
- Queue my post (more of this later)
- Schedule the article later on for a specific date and time.
It’s also easy to schedule the post to Go out on different platforms, on different occasions, while being optimised for those platforms (changing the text or picture size).
One feature I like is the capability to Type”@” and the name of the user and Agorapulse will bring up the probable accounts you are able to choose from on Twitter and Facebook. See how Agorapulse suggests accounts when I start entering their business name.
This helps you to tag profiles and pages fast And saves you time looking for the right people to include.
You could even schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for now, Please know that publishing your articles and scheduling in advance on Agorapulse is super simple! And as I said, you can also currently auto-post to Instagram using Agorapulse as they are an official partner and also have access to this new attribute via Instagram’s API.
Oh and they have a slick calendar opinion also, That means you are able to see all of your posts ready to go across all the programs.
And it is color coded for people like me That additional amount of visual organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse has one column for me to react to notifications and mentions.
To me, that’s”one job” to finish each day. And it’s really almost enjoyable to clean out my inbox.
It’s concentrated, it’s easy and it is easy to Use, and that means you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you need to examine or respond to are available ). Your inbox things are highlighted as things.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for engagement where you engage and respond via replies, retweets or enjoys.
You can click on a user’s profile it. You’ll then see all of the info you want — directly within Agorapulse (like any previous interactions).
Expand your history to be seen by a user profile!
Just one click and you will see if you have a History with the user and the conversations you have had before. As a consequence, you may provide the right people the right care at the time.
Let us break this down a bit more…
I can certainly see how many cites and DMs I have In my inbox. If I am looking at this tweet from Ravi, I can see just how many tweets that I must review and that I will review or respond to his tweet. It is the exact same for channels that are social — your engagement all is in 1 area.
Never skip a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I have finished writing this article but it will be! I don’t always get to tune zero daily but I get there often enough to LOVE that”Congratulations” display!
It’s easy to inspect of your own references. You can Even filter by message or mention type as follows.
Then review the posts replied to or dealt with. Once you reply to a post, it is automatically marked as reviewed.
Or you simply click on a place to critique it without replying.
In the next example from Nicky, I can choose To answer (or reply from DM), examine the article, delegate it for someone else (more of that later), retweet it or”like” the article — all from within precisely the exact same dashboard area on Agorapulse.
Choose how you process or will engage the mention or message.
It’s if I switch to Instagram, for example similar. I can view all my recent engagement, I see more information about a user or will enlarge on articles. I can follow and unfollow. Top 10 Social Media Marketing Platforms
Switch between accounts and programs to Keep up with participation!
Being able to see your comments ALL are handy on In which you can see the past 50 mentions on your own feed. It is not possible to keep up with mentions, if you’ve got a number of followers. Agorapulse alters all that which is huge for influencers and brands.
Excited? You Can now engage with All your Mentions when you are a bit late getting to them.
And I could readily participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It’s about participating with them.
Like I shared previously, Agorapulse allows me to Easily monitor and participate with my very best advocates using the”Fans and Followers” attribute. From within your Twitter account, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
In this scenario I hunted on my top 100 users below “TOP”.
You can add profiles and a celebrity to “favorite” folks that you would like to follow carefully in Agorapulse. This way, you have their posts accessible in their very own thread! Now it’s simple retweet their content and to engage with them!
You’ll also see positions for the following in just About every profile view on Agorapulse.
- Engaged — the person has mentioned you (directly, or through a reply to a dialogue ) or delivered you a DM.
- Ambassador — this person has retweeted you or posted links to your site.
- Influencer — this person is often retweeted (over 20 times throughout the last 30 days).
In Nicky’s situation, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is somebody I should be engaging with (and I do!) .
On this, Facebook Function shows you who has mentioned your webpage, and how many times they have liked and commented or delivered a message, in addition to their last interaction with you. You can also ban them from within Agorapulse, but I hope that happens!
On Instagram you Will see who has left comments their complete followers/followed counts and you can follow or unfollow from within Agorapulse.
These basic metrics give you a clear image of who Follows you, boosts you and participates with you the most.
- Set up custom groups of followers within Agorapulse’s dash
- Search on all their interactions
- Search in their own messages, and
- Add notes.
When you have this information you can use all It to take part in positive communication with these people — surprise and delight them in some manner maybe reach out to them to thank them! Top 10 Social Media Marketing Platforms
Advanced Tracking, Search And Reports
Consider Agorapulse as your own Private investigator that is Private. You can use the Monitoring function on Instagram to.
- Hashtag that is Play searches.
- Location hunts.
What’s so great? It opens a whole new World of chance for finding (and joining) talks about any topic you like (including your brand).
The potential for location-based companies is huge With this attribute, particularly tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that’s not difficult to decode and simple to create. Ideal for showing clients!
Agorapulse Reports help you to break your Audience sense.
The Comprehensive reports can help you find a range Information such as.
- Your best performing content (ie posts, tweets etc) based on engagement and attain
- Evolution metrics over time. Agorapulse provides you a quick reading re if a specific metric is increasing or decreasing over a time and automatically compares metrics.
- Community management statistics like response time and response rate
- Benchmarking your Facebook Page against competitors
Your best performing material is easily analysed and Presented in report form. You may download it as a csv file to show it the most.
For social media managers and agencies this is Huge, as it allows you to provide information that is easy-to-read to your clients.
You can take a glance!
Nearly everyone I know who uses Agorapulse to get Social media management raves about the accounts. They are pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or delegate articles… while you sleep”. using Moderation Rules, all.
In which the, I love this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them in two Ways.
- So that I really don’t see most of them at the first 17, I will filter my DMs. This is where the magic occurs. You can set up filters to weed out”many” of those lousy DMs. Not all (sigh) but many.
- I will filter my feed by DMs or Mentions. Clean them out and I visit DMs. To be fair I get so many DMs that are spam these days, it is hard not to miss the good ones. Automobile DMs have made DMs useless to me, which is a shame.
Filtering and moderation works for all account Types but I mostly use it for Twitter to”mark as reviewed” all of the Auto DMs which come through saying”thanks for following”.
It filters out The auto-DMs, and yes I’m sad that it grabs some real ones also, but you have to pick your battles!
Along with the moderation rules are not about spam. You can use them in several ways to
- Filter content out to be responded to — on almost any platform. You wish to have of the articles featuring a particular hashtag to be labeled in a way that is specific — so you’re able to respond to them.
- Filter out those individuals that are SUPER participated and post all the time that you don’t need to observe every Tweet at Agorapulse — only repond to them sometimes or in Twitter.
- So you can categorize create custom tags and search on them!
- Create customized searches for keywords which you want to monitor
- If you have one of those”big” amount accounts (greatest for smaller agencies) you’ll have articles assigned to a group member (see 11 below).
Fundamentally the moderation function is another Bonus reason to think about Agorapulse for social media management.
A Killer Mobile App
If you are out and about And you need to clean your inbox, the Agorapulse app is something you will love.
It is accessible on Android and iOS and it’s super slick to use. I often prefer to use the program vs desktop to process my inbox since it’s really easy to review and procedure mentions and messages. Top 10 Social Media Marketing Platforms
Agorapulse’s queue feature allows you to publish Your content onto a replicated, evergreen basis using intelligent categories — much like the way in which Meet Edgar permits you to set articles to be scheduled at certain times of day based on certain categories. It is used by me for Facebook and Twitter.
If you want to and are currently using a tool like Meet Edgar Cut costs, then consider Agorapulse’s evergreen content attribute rather (and you get the bonus of all the other Agorapulse attributes ).
Here are a Couple of things to know about using Agorapulse for content that is repeated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it is super simple to set up Your queue catogories, and add your schedule to get articles to be published on. Then of adding content, the process is intuitive. As you can see, it’s a slick dashboard (the user experience is awesome).
Firstly, put up your content and you need to name Classes (all colour-coded and ready for action!) .
Setting up your categories is simple… and color-coded!
When You’ve set up your classes, all you Need to Do is add instances such as this, to the program.
Then I Want to add content to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a handy visual/image preview of this article, to explain to you how it’ll appear on this platform you choose when you publish its newsfeed.
Choose to Schedule your posts or add every post to your choice’s Queue. As you set up your queue in Measure one, this component is easy. Your Queue, full of posts (and prepared to go) will look something like this.
Once a post is published, It Is Going to return to the Bottom of the lineup, waiting to be queued again.
Apart from using the function for perennial Content, you can choose to .
- Add a post to the program as normal or
- Repeat your article a certain number of times (when you do so you will place the minimum number of days between repetitions of the post). Note you could do this to get Facebook but you need to know about the Twitter rules see below.
You May Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has added a pause button. For any reason it’s not great time to post or if there’s a natural disaster, you can easily pause the queue.
Maybe You need to pause a queue of articles At Christmas… it is easy with the pause button!
Meet it was something and Edgar has a pause button I actually wished to see which I opted to replace it with. I requested Agorapulse to include one and they did (they always listen never be reluctant to mention tips or provide opinions!) .
Use The Queue Function
The queue function can be handy for announcing Events such as a Facebook Live (should you hold them to a weekly or regular basis). Share your content that needs to go out weekly in a queue at a certain time of the week. I would advise that the posts a bit vary to keep the content fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The principles are not New as addressed by Agorapulse’s CEO Emeric Ernoult. It’s just that they’re making a point of saying they will be enforced by them.
Basically this mean that we can Simultaneously post identical or similar articles . This also applies to replicate content in exactly the account.
Lets’s take a look at how you can post to Twitter with Agorapulse while complying with the rules, so you obey the rules, once you draft an image like you to post to Twitter.
Note You Could choose to queue or program Your article to Twitter. Here’s where we need to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look In the image above, you’ll see that Agorapulse blocks my ability to post replicate content. The tool recognises that I am posting to Twitter! This helps ensure that the guidelines of Twitter are adhered to by me.
Content Demo Tips
Here is how I utilize Agorapulse to save me loads of Time and stay out of Twitter Jail. Together with Agorapulse, you now have two choices for repeating a hyperlink.
- You can choose to Schedule your article once (or more than once if you vary it). To do this, just put in your article, then choose the time and date you would like it to go out out at. If it’ll be published more than once, you’ll want to edit the replicated or replicate tweets so that they’re not”duplicate” content. More of that is under.
- More than with variants or It is possible to choose to Queue your article once. Agorapulse advocates this. When you are queueing articles for Twitter, be sure you don’t select the option to”re-queue multiple times.” This is where you’d wind up in breach of Twitter’s rules, although you can use this attribute for some other platforms. While I choose to do it this way, I’m sure it’s a special place, then add it on the top or bottom of the queue (ie I choose”queue next” or”queue last”).
I use Advanced Scheduling to Publish one tweet, and set that tweet. Below, I have set it to article than every 7 Days, and up to 6 repeats. Don’t forget to edit the repeats!
Once that the 6 x repeats are scheduled by me, I could see Those articles in my schedule. I’d go straight in and alter them to emojis new text, pictures or hashtags. Do this quickly — do not do it or you will forget.
Note. It’s If the link remains the same when you edit your posts, ok. It is the text that you have to change each time.
I’d been using Advanced Scheduling in this manner For a little while today to post fresh content — well ahead of the new”principles” have been announced. I love to mix up this and it is better for engagement.
Do not forget Bulk Upload! Agorapulse also permits you to bulk upload up to some 100 pieces of content by using a CSV file. Including your photos and can include articles from any RSS feed! You can even use this save hours and to curate content!
What is Coming For Queued Content?
The team at Agorapulse is functioning on a Tool to produce the variations of tweets easier for people, therefore we play fine with Twitter and can get out content fast. This will be new functionality that will let us replicate our tweet variants quickly — in the one interface. I am looking forward to it. I am convinced it’s going to be a timesaver! Top 10 Social Media Marketing Platforms
Team Communication and Delegation
As Simple as Agorapulse is to use, you Do not have to do all the checking and involvement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 a month), then it’s possible to update to team approval whereby you are able to assign tasks and approve messages across multiple team members.
This is GREAT for customer service brilliance.
If you are a group that is growing, this feature is a good One to update to.
Oh and guess what? Remarks and teamwork occurs in Real time. So if Jess and Joe are online at the exact same time working on precisely the accounts, there won’t be double-up. You can see what your staff is doing in real time.
Posting To Instagram
Agorapulse is A proud partner. This also suggests that they are one of the tools to acquire entry to the API to allow of Instagram!
In Case You Have one of the Company accounts with Agorapulse you can now auto-schedule into Instagram. This usually means you can now organize your content beforehand and click whenever you are ready OR you are able to to post on your phone auto article.
Just make sure that you don’t forget to participate if You autopost….posting is merely part of the process. You have to follow up on answers and comments.
I Think That Agorapulse is the only tool Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it is a win-win-win if you’ve got a company account. Are a fee!
All you need To do is.
- Download the Agorapulse program and hook your Instagram account.
- On Your program or background , schedule your Instagram article (add picture and caption) then program the time and date that you want to publish it. You may choose to switch on Auto-scheduling or you’ll be able to use the app post the image and to link through to Instagram.
- When it’s time if you post will receive a notification through your cellular app. Just click”Publish” and you will be changed through to the Instagram program.
- Post as you would ordinarily on Instagram. Your copy/description will be copied and you want to glue it. Check you have hashtags additional as necessary and you are good to go!
I am super impressed that Agorapulse has Added another feature that would require us to use another tool and the new auto-post attribute makes it even better. Bringing these tools collectively saves you time AND money and is an integral reason why I adore Agorapulse for Social Media Management.
Responding To Ad Comments
Here is where we get to Some features which are for the greater level of membership Agorapulse.
The capability to respond to ad comments Starts at Medium Level of Membership (beginning at $99 a month)
With comments on advertisements is difficult for keeping up Both Facebook and Instagram ads. Agorapulse pulls in the advertisement comments to your inbox and lets you view them and engage with them easily.
If you know what it is like to keep up and run ads With the comments (including the spam), then you will know that this function is bliss for advertising managers and page admins. Bliss. Top 10 Social Media Marketing Platforms
Bonus Free Tools
You can take Advantage of those free tools on their website including.
- A Facebook Page Barometer — also to test your engagement, and to determine how well your fan fares from the peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter functionality, right today
If you really need one Reason to check out Agorapulse then here it is.
It is affordable.
They have some of the best pricing of any of those Social media management tools.
Prices start at $49 each Month for small/solo businesses with raising costs for medium, large and enterprise companies. You will discover more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media direction, try A number of the tools and choose the free trial for a spin, you will be hooked as I am.