Background Successful Social Media Campaigns
There are Many social media management tools, however, one stands out amongst the crowd more and more every year — Agorapulse. I’ve used Agorapulse for Social Media Management for a couple of years now, and I really like it. In this article I share 12 Reasons Why I love Agorapulse to Social Media Management and you will too. Successful Social Media Campaigns
There are many social media management applications that Deserve a mention . I have used many of these including Hootsuite Sprout Social, and Buffer, at one time or another.
I will not go in their features here. They are Solid choices.
However, I changed to Agorapulse a few years ago Today and it has been my 1 choice to social media direction since that time. You can read about some of the attribute comparisons between Agorapulse and other programs .
However, for the purposes of This post, I want to focus on Agorapulse so it is possible to consider it.
It could be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
It will not have too many extraneous features That you never use, making you think”what is that used for?” . It’s sensible, no-fluff and super simple to use.
Dare I say, it is even enjoyable (but we will get to this ). Let us take a peek why I adore Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I should mention that I do not always use each and every function in the exact same time. I do use a couple of other tools. However, I love that Agorapulse includes a package of features that actually do cover most of your social media marketing requirements.
In fact Have been moving a lot of the attributes I use on tools over to Agorapulse. It is difficult not to wish to stay”in” this instrument as it’s so user-friendly and fun to use. I have taken on a brand ambassador part with Agorapulse since writing this post. The post has been updated but my genuine love with this tool and the fact I can’t do with it in my toolbox has not changed.
The Agorapulse Team And Culture
Let us start here. Because without this, the Remainder of the things I love about Agorapulse mean nothing.
Customer service is at the core of company Agorapulse. If their clients are happy and utilizing their instrument in the best possible manner, (and they receive results), then everything falls into place. Their team focuses than anything else.
Agorapulse also listens About what works, what they are able to build next and what needs improving. Thus, you are not a customer but a part of a business where your voice will be observed. In fact, many of the features that I am about to speak about came from feedback and customer testimonials.
Caring about clients Is Agorapulse has shot up the ranks as among the social media management programs with all the top reviews and customer satisfaction. Successful Social Media Campaigns
I’ve all outlined 12 reasons why I like Agorapulse Below, but let’s start with a video summary of their current (awesome) update — then I will break down the key capabilities. There’s a lot to enjoy.
Impressive, right? Let us jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Purpose of participation (which is why I love Agorapulse the most), let’s take a look at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as a formal Instagram Partner).
You can easily customise the posts to match each platform. I probably don’t even have to go into detail about it , as it is super intuitive to use. You, (like me) should have the ability to work out how to schedule an easy post, easily and without education.
Scheduling is simple with Agorapulse! I can.
- Publish instantly
- Queue my article (more of this later)
- Schedule the post later on for a particular time and date.
It’s also easy to schedule the post to Go out on different platforms, on various occasions, while being optimized for those platforms (altering the text or picture size).
1 feature I particularly like is the ability to Type”@” and then the title of the user and Agorapulse will bring up the probable accounts you are able to choose from on Twitter and Facebook. See how Agorapulse suggests extra accounts once I begin entering their company name.
This helps you to tag profiles and pages quickly And saves you time searching for the right people to include.
You can even schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for now, Please know that publishing your content and scheduling beforehand on Agorapulse is super simple! And as I said, you can also currently auto-post to Instagram with Agorapulse as they are an official partner and have access to this new feature via Instagram’s API.
Oh and they have a pretty calendar view too, So you are able to see your posts ready to go across all of the programs.
And it’s color coded for folks like me who need That extra level of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse mentions and has just one column for me to respond to notifications.
To me, that is”one job” to finish every day. And it’s really almost enjoyable to clean out my inbox.
It is focused, it’s easy and it is super easy to Use, so you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you will need to review or respond to are available ). Your inbox items are highlighted To Review for every platform as things.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for engagement where you respond and participate via responses, retweets or enjoys.
You can click on a user’s profile it. You will then see all the info that you want — right within Agorapulse (including any prior interactions).
Expand an individual profile to see your history!
If You’ve Got a just one click and you can see History with the conversations and the consumer you’ve had before. This means that you can provide the people the right attention at the right moment.
Let us break this down a bit more…
I DMs I have and can easily see how many mentions In my inbox. When I am looking at this tweet from Ravi, I will see how many tweets that I have to review and that I will review or react to his conversation. It’s the exact same for other channels that are social — all of your participation is in one place.
Never skip a mention in your inbox!
I know my inbox Isn’t empty in this screenshot. But it’s going to be when I have finished writing this post! I do not always get to inbox zero every day but I get there often enough to LOVE that”Congratulations” display!
It’s simple to check all your mentions. You can Filter by message or mention type as follows.
Then review the posts you’ve responded to or dealt with. Once you respond to a post, it is marked as reviewed.
Or You Just click on a post to review it without replying.
In the following case from Nicky, I could choose To answer (or reply from DM), examine the article, delegate it for somebody else (more of that later), retweet it or”like” the post — all from within the same dashboard place on Agorapulse.
Choose how the mention procedure or will participate or message.
It’s, if I change to Instagram, by Way of Example similar. I can see all of my recent engagement, I see more information about an individual or will expand on articles. I may even follow and unfollow. Successful Social Media Campaigns
Change between programs and accounts to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, in which you usually can only see the last 50 mentions on your own feed. In case you have a high number of followers it’s impossible to maintain with mentions. Agorapulse alters that which is huge for brands and influencers.
Excited? You Can now engage with ALL of your Mentions, even if you are getting to them.
And Needless to Say, I could also easily engage by Switching to Facebook as well.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this stage (you can just publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It is about participating with them.
Like I shared previously, Agorapulse allows me to Easily monitor and engage with my best advocates employing the”Fans and Followers” attribute. From in your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
In this scenario I searched on my top 100 users below “TOP”.
To profiles you can add a celebrity with favorites to “favorite” folks that you would like to follow carefully in Agorapulse. This way, you have their posts readily accessible in their own thread! Now it’s simple to engage together and retweet their articles!
You see positions for the following in only About each profile perspective on Agorapulse.
- Engaged — the person has said you (directly, or via an answer to a conversation) or delivered you a DM.
- Ambassador — this person posted links or has retweeted you.
- Influencer — this person is frequently retweeted (more than 20 times during the previous 30 days).
In the case of Nicky, She’s all 3 with respect to my @sociallysorted Twitter account. Nicky is somebody I ought to be participating with (and I do!) .
On Facebook Function shows you who has mentioned your page, and how many times they have enjoyed and commented or delivered a message, in addition to their last interaction with you. You can also ban them from within Agorapulse, although I expect that happens infrequently!
On Instagram you Will see who has left comments in your article, their complete followers/followed counts and you are able to trace or unfollow from within Agorapulse.
These metrics give you a clear image of who Follows you, boosts you and participates with you the most.
- Set up custom classes of followers within Agorapulse’s dashboard
- Search on each of their interactions
- Search in their own messages, and
- Add notes.
When you have this information you can use all It to engage in communication with these individuals — maybe reach out to them to thank them surprise and delight them! Successful Social Media Campaigns
Advanced Monitoring, Reviews And search
Think of Agorapulse as your personal Private private investigator. You can use the Tracking work on Instagram to.
- Hashtag that is perform hunts.
- Location searches.
What is so great about it? It opens a whole new World of chance for locating (and linking ) conversations around any topic you like (like your manufacturer ).
The Capacity for businesses is enormous With this feature, particularly tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that is not difficult to decipher and easy to produce. Ideal for showing customers!
Agorapulse Reports enable you to break your Audience sense.
The reports can help you locate a range Information such as.
- Your best performing content (ie articles, tweets etc) based on participation and reach
- Evolution metrics over time. Agorapulse provides you a reading re whether a metric is decreasing or increasing over a period and compares metrics over time.
- Community management data like reaction time and response rate
- Benchmarking your Facebook Page against opponents
Your best performing content is easily analysed and Presented in report form. You may download it as a csv file to reveal it to that the people/clients/team that needs to see the most.
For social media managers and agencies this is Huge, as it allows you to provide your clientele with information.
It is also possible to take a peek!
Just about everyone I know who uses Agorapulse to get Social media management raves about the accounts. They’re fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or delegate articles… while you sleep”. using Moderation Rules all.
Where the I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them in 2 Manners.
- Therefore that I don’t see almost all of them in the first place I can filter my DMs. This is where the magic happens. You can set up filters to weed out”many” of the lousy DMs. Not all (sigh) but most.
- I will then filter my feed by Mentions or DMs. I go to DMs and clean them out. To be honest I get so many DMs that are spam these days, it is hard not to miss the good ones. Automobile DMs have literally made DMs useless to me personally, which is a true shame.
Moderation and filtering functions for all account Types but I mainly use it for Twitter to”mark as reviewed” all the Auto DMs which come through saying”thanks for after”.
It filters out The auto-DMs, and yes I am sad that it catches some real ones as well, however you’ve got to pick your battles!
And the moderation rules are not just about spam. You can use them in several ways to
- Filter out articles to be reacted to — on almost any stage. Maybe you wish to have the articles featuring a hashtag to be tagged in a way — so you’re able to respond to them.
- Filter those people that are SUPER out and post all the time so that you don’t need to observe every Tweet in Agorapulse — just repond to them occasionally or natively in Twitter.
- Create customized tags for remarks and tweets so it is possible to categorize and research on them afterwards!
- Create custom searches for key words that you need to track
- In case you have one of those”large” level accounts (best for smaller agencies) you’ll have articles assigned to a group member (see 11 below).
Basically the moderation function is another Bonus reason to consider Agorapulse for social media management.
A Killer Mobile App
If you are out and about And you will need to clean your inbox, the more Agorapulse app is.
It’s accessible on Android and iOS and it is super slick to use. I often prefer to use the app vs background to process my inbox as it’s really easy to review and process mentions and messages. Successful Social Media Campaigns
Agorapulse’s lineup feature Permits You to publish Your articles on a replicated, evergreen basis using smart categories — a lot like the way in that Meet Edgar allows you to set articles to be scheduled at certain times of day based on particular categories. It is used by me for Twitter and Facebook.
If you are currently using a tool and want to Reduce costs, then contemplate Agorapulse’s evergreen content attribute instead (and you get the bonus of all of the additional Agorapulse attributes ).
Here are a few things Agorapulse for queued content.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse name and it’s super simple to set up Your queue insert your schedule to get articles to be published on, and catogories. Then of adding content, the process is extremely intuitive. As you can see, it’s a slick dashboard (the user experience is amazing ).
Firstly, You Have to name and set your articles up Categories (all colour-coded and ready for action!) .
Setting up your classes is simple… and color-coded!
All you Need to, once you’ve set up your classes Do is add times to the schedule, such as this.
Then I Want to add amazing content to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a handy visual/image preview of the post, to explain to you how it will appear on the newsfeed of this platform when you publish it, you choose.
Choose to Schedule your posts or add each post to your choice’s Queue. This component is simple, as you set up your queue in Measure one. Your Queue, filled with articles (and prepared to go) will appear something like this.
Once a post is published, it will return to the Bottom of the lineup, waiting to be queued.
Aside from utilizing the queue operate for perennial Content, you might even choose to .
- Add a post to the program as usual or
- Replicate your post a specific number of times (when you do this you will place the minimum number of days between repeats of this post). Note that you can do this to get Facebook but you have to be aware of the Twitter rules see below.
You May Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has added a pause button. It’s not fantastic timing to post or When a natural disaster is, you can easily pause the queue.
Perhaps you need to pause a lineup of articles At Christmas… it is easy with the pause button!
Meet it had been something and Edgar has a pause button I really wished to see in any tool that I opted to replace it with. I asked Agorapulse to include one and they did (they always listen — never be afraid to mention tips or give feedback!) .
Utilize The Queue Function
The queue function could be for announcing handy Events such as a Facebook Live (should you hold them to a weekly or regular basis). Share your content that must go out each week at a specific time of the week in a queue. I’d recommend a bit varies the posts to keep the material fresh and more eye-catching.
This works with Twitter but with for Facebook Have to look at some”changes” into Twitter’s terms of usage…. Successful Social Media Campaigns
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The rules Aren’t Fresh as addressed in this post by Agorapulse’s CEO Emeric Ernoult. It’s just that now they are currently making a larger point of saying they will be enforced by them.
Fundamentally this mean that we can no longer Post articles that is equal or similar to numerous accounts. This applies to replicate content.
Let us take a look at how you can still post to Twitter with Agorapulse whilst complying with all the principles, so the rules are complied with by you when you draft an image similar to you to post to Twitter.
Note You Could choose to program or queue Your post to Twitter. Here is where we have to consider the rules of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look more closely At the image above, you’ll see that Agorapulse blocks my ability to place replicate content. The instrument recognises that I’m submitting to Twitter! This helps ensure that the guidelines of Twitter are adhered to by me.
Content Variation Tips
Here is the way I use Agorapulse to save loads of Time and stay from Twitter Jail. With Agorapulse, you have two options for replicating a hyperlink.
- It is possible to opt to Schedule your article once (or more than once in the event that you vary it). To do so, simply put in your article, then choose the date and time you want it to head at. If it’ll be printed more than once, you will need to edit the repeated or replicate tweets so they’re not”replicate” content. A lot of that is below.
- More than with variations or you can opt to Queue your post once. Agorapulse recommends this. When you’re queueing articles for Twitter, be sure that you don’t select the option to”re-queue multiple times.” This is where you would end up in breach of the rules of Twitter, although you can use this feature for some other platforms. While I decide to do it this way, I make sure it’s a special post, then add it on the top or bottom of this queue (ie I select”queue next” or”queue last”).
I also utilize Advanced Scheduling to Publish 1 tweet, and set that tweet to replicate a certain number of occasions. Below, I have set it to post no more often than every 7 Days, and up to 6 repetitions. Don’t forget to edit the repeats!
I can see, After I program the 6 x repeats Those posts in my schedule. I’d go in and change them to emojis text that is new, pictures or hashtags. Do this do not do it or you may forget.
Note. It’s Ok when you edit your posts, if the link stays the same. It is the text that you need to change each time.
I’d been utilizing Advanced Scheduling in this way For a while today to post new content — well ahead of the new”principles” were announced. I love to mix it up and it is better for involvement.
Don’t forget Bulk Upload! Agorapulse also permits you to upload up to some 100 parts of content simultaneously using a CSV file. This includes your photographs and also can incorporate articles from any RSS feed! You might use this save hours and to curate articles from different sites!
What is Coming To Queued Content?
The team at Agorapulse is functioning on a Tool to produce the variants of tweets easier for people, therefore we play nice and can still get out content fast. This will be new functionality that will enable us to repeat our tweet variations in the one interface that is simple. I’m looking forward to it. I am convinced it’s going to be a timesaver! Successful Social Media Campaigns
Team Communication and Delegation
As easy as Agorapulse is to use, you Do not need to do all the checking and involvement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 per month), then it’s possible to upgrade to team approval whereby you are able to assign tasks and approve messages across multiple team members.
This is very good for customer support brilliance.
If you are a growing group, this attribute is a good You to upgrade to.
Oh and guess what? Teamwork and Remarks occurs in Actual time. If Jess and Joe are online at the same time working on the exact same accounts, there won’t be double-up. It is possible to see exactly what your staff is performing in real time.
Posting To Instagram
Agorapulse is A Instagram spouse. This suggests that they are one of the first tools to get entry to Instagram’s API to allow auto-posting to Instagram that is HUGE!
In Case You Have one of the Company accounts with Agorapulse you can into Instagram. This usually means you can now plan your articles beforehand and click when you’re ready OR you are able to, to post on your telephone auto article.
Just make sure that you don’t forget to participate You autopost….posting is just a part of this procedure. You have to follow up on answers and comments.
I believe that Agorapulse is the instrument which Provides both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it is a win-win-win if you have a company account. Are a distinct fee!
All you Want To do would be.
- Download the Agorapulse app and hook your Instagram account.
- On Your program or background computer, schedule your Instagram post (add picture and caption) then schedule the time and date you want to print it. You can opt to switch on Auto-scheduling or you’ll be able to use the program post the picture and to connect through to Instagram.
- When it’s time to 19, if you post manually, will receive a notification through your program. Just click”Publish” and you’ll be switched through to the Instagram program.
- Article as you would normally on Instagram. Your copy/description is going to be duplicated and you want to glue it to the Instagram program. Check you’re ready to go and you have hashtags added as necessary!
Again, I am super impressed that Agorapulse has Added yet another feature that would require us to utilize the attribute and another tool makes it even better. Bringing these tools collectively saves you time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here is where we get to Some attributes that are for the level of membership on Agorapulse.
The capability to respond to ad comments Begins at Moderate Level of Membership (beginning at $99 per month)
With opinions on ads is hard for keeping up Facebook and Instagram ads. Agorapulse pulls in the advertisement comments to your inbox and lets you see them and participate with them.
If you run ads and understand what it’s like to keep up With the remarks (such as the spam), then you’ll know that this purpose is bliss for ad managers and webpage admins. Bliss. Successful Social Media Campaigns
Bonus Free Tools
You can take Advantage of those free tools on their website including.
- A Facebook Page Barometer — also to test your own engagement, and to see how well your lover fares against your peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter functionality, right now
If you need one Reason to test out Agorapulse here it is.
They have some of the pricing of some of those Social media management tools.
Prices start at $49 each Month for small/solo companies with increasing prices for medium, large and enterprise businesses. You will find out more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media management, try Some of their tools and also take the free trial for a spin, you’ll be as hooked as I am.