Introduction Social Network Strategy
You will find Many social media management tools, however, one stands out among the audience more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a few decades and I love it. In this post I share 12 Reasons Why I love Agorapulse for Social Media Management and you will too. Social Network Strategy
There are many social media management applications that Deserve a mention . I have used many of them including Hootsuite Sprout Social, and Buffer, at one time or another.
I will not go into their features here. They’re Solid options.
However, I changed to Agorapulse a few years ago Now and it has been my No 1 choice for social media management since that time. You can read about some of the feature comparisons between Agorapulse and other programs .
But for the purposes of This post, I want to focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
In fact, it could literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
It will not have features that are extraneous That you never use, which makes you think”what is that used for?” . It’s practical, no-fluff and super simple to use.
Dare I say, it’s even fun (but we’ll get to that). Let’s take a peek why I love Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I should mention that I do not always use EVERY single function in precisely the exact same time. I do use a couple of other tools for a few purposes. However, I love that Agorapulse includes a suite of features that do cover most of your social media marketing needs.
In fact Have been moving lots of the attributes I use on tools over to Agorapulse. It’s difficult not to want to stay”in” this tool since it’s so user-friendly and fun to use. I have taken on a brand ambassador role with Agorapulse since writing this article. The post was updated but my genuine love for this tool and the fact that I can not do with it in my toolbox has not changed.
The Agorapulse Staff And Team
Let us begin here. Because without this, the Remainder of the things that I love about Agorapulse imply nothing.
Customer support is at the core of business Agorapulse. If their customers are happy and using their tool in the finest possible way, (and they receive results), then everything falls into place. Their team concentrates more than anything else.
Agorapulse also stinks To customers about what works, what they can build next and what needs improving. So, you are not only a client but a part of a business. In fact, many of the features I am going to speak about came out of customer recommendations and feedback.
Caring about customers Is Agorapulse has taken up the rankings as one of those social media management programs with the best reviews and customer satisfaction. Social Network Strategy
I’ve summarized all 12 reasons why I love Agorapulse Below, but let us begin with a video summary of their recent (awesome) update — then I’ll break down the key capabilities. There is a lot to enjoy.
Impressive, right? Let us jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Purpose of participation (which is the reason why I love Agorapulse the most), let’s take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is among the easiest I have used. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as an official Instagram Partner).
The articles can be easily customised by you to match each platform. As it is super intuitive to use, I don’t even need to go into detail about it . You, (like me) need to be able to work out how to program a simple post, readily and without instruction.
Scheduling is simple with Agorapulse! I can.
- Publish instantly
- Queue my post (more of that later)
- Schedule the post in the future for a specific time and date.
It’s also super easy to schedule the article to Go out on different platforms, on different occasions, while being optimized for all those platforms (altering the text or image size).
1 feature I like is the capability to Type”@” and then the name of the user and Agorapulse will bring up the possible account you are able to choose from on Twitter and Facebook. See Agorapulse suggests accounts once I start entering their business name.
This helps you to label pages and profiles quickly And saves you time searching for the perfect folks to add.
You can also schedule to LinkedIn.
Publish to LinkedIn with Agorapulse
We will get to Instagram in a minute, but for now, Please know that publishing your articles and scheduling in advance on Agorapulse is super simple! And as I said, it is also possible to currently auto-post into Instagram using Agorapulse since they are an official partner and have access to that new attribute via Instagram’s API.
Oh and they have a slick calendar view too, So you are able to see all of your posts ready to go across the programs.
And it is color coded for folks like me That extra amount of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse mentions and has only 1 column for me to respond to notifications.
To me, that is”one job” to complete each day. And it’s really almost enjoyable to clean out my inbox.
It’s concentrated, it is easy and it is easy to Use, and that means you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you need to review or respond to can be found). Your inbox things are highlighted To Review for every platform as things.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for participation in which you respond and participate via responses, retweets or likes.
You can also click on a user’s profile to expand it. You will then see all of the info you want — right within Agorapulse (like any prior interactions).
Expand your history to be seen by a user profile!
Only one click and you will see if you have a History with the conversations and the consumer you’ve had before. As a consequence, you can give the ideal people the ideal attention at the time.
Let’s break this down a little more…
I DMs I’ve and can easily see how many mentions In my inbox. If I am looking at this tweet from Ravi, I can see just how many tweets that I have to review and that I will review or react to his conversation. It’s the same for other channels that are social — your engagement all is in one area.
Never miss a mention in your inbox!
I know my inbox Is not empty in this screenshot. When I’ve finished writing this article but it’s going to be! I do not always get to tune zero daily however I get there often enough to LOVE that”Congratulations” screen!
It’s simple to check your own references. You can Even filter by message or cite type as follows.
Then simply review the articles replied to or dealt with. Once you reply to a post, it is automatically marked as reviewed.
Or you simply click on a place replying.
I could choose To reply (or answer by DM), review the article, delegate it to get somebody else (more of that later), retweet it “like” the post — all from within precisely the same dashboard place on Agorapulse.
Choose how the mention will engage or process or message.
It’s, if I switch to Instagram, by Way of Example similar. I can see all of my current engagement, I see more information or will enlarge on articles. I may even follow and unfollow. Social Network Strategy
Switch between accounts and programs to Keep up with engagement!
Being able to see All your remarks is handy on Where you usually can only find the past 50 mentions on your own feed. If you have a number of followers it’s not possible to maintain with mentions. Agorapulse changes all that which is enormous for influencers and brands.
Excited? Now you can engage your with ALL Mentions if you are a little late getting to them.
And Needless to Say, I can also easily participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can just publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It is about engaging with them.
Like I shared previously, Agorapulse enables me to Easily track and engage with my very best advocates employing the”Fans and Followers” feature. From within your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I hunted in this scenario under “TOP”.
To profiles you can add a star with favorites to “favorite” folks that you want to follow carefully in Agorapulse. This way, you’ve got their posts easily accessible in their own thread! It’s easy to engage together and retweet their content!
You see positions for the following in only About each profile view on Agorapulse.
- Engaged — the person has mentioned you (directly, or via an answer to a dialogue ) or delivered you a DM.
- Ambassador — this individual posted links or has retweeted you.
- Influencer — this individual is often retweeted (over 20 times during the previous 30 days).
In Nicky’s situation, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is someone I ought to be engaging with (and I do!) .
On Facebook, this Function shows you who has said your webpage, and the number of times they have liked and commented or delivered a message, in addition to their last interaction with you. You can ban them from within Agorapulse, but I hope that happens!
On Instagram you Will see who’s left comments on your post, their followers/followed that is complete counts and you can follow or unfollow from within Agorapulse.
You are given a clear picture of who by these fundamental metrics Follows you, promotes you and participates with you the most.
- Set up custom groups of followers within Agorapulse’s dashboard
- Search on each of their interactions
- Search on their messages, and
- Add private notes.
When You’ve Got all of this info you can use It to take part in positive communication with those individuals — maybe reach out to thank them surprise and pleasure them in some way! Social Network Strategy
Advanced Monitoring, Reviews And search
Think of Agorapulse as your personal Investigator that is Private. You can use the Monitoring work on Instagram to.
- Hashtag searches.
- Location searches.
What’s so great? It opens a whole new World of possibility for locating (and joining) talks about any topic you like (like your manufacturer ).
The Capacity for location-based businesses is enormous With this feature, especially tourism.
When it comes To reports, Agorapulse really excels. With one click you can make a report that is easy to produce and not difficult to decode. GREAT for showing customers!
Agorapulse Reports help you to break down your Audience sense.
The reports can help you locate a range Information including.
- Your best performing articles (ie articles, tweets etc) based on engagement and reach
- Development metrics over time. Agorapulse compares metrics and gives a reading re whether a metric is increasing or decreasing over a time to you.
- Community management data like response time and response speed
- Benchmarking your Facebook Page against competitors
Your material is analysed and Introduced in report form. You can also download it as a csv file to show that the people/clients/team that must view it the most.
For social media supervisors and agencies that this is Enormous, as it allows you to provide information that is easy-to-read to your clientele.
You can also take a peek!
Just about everyone I know who uses Agorapulse for Social media direction raves about the reports. They’re fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or assign articles… while you sleep”. By using Moderation Rules all.
I like this function on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I will deal with them Manners.
- I can filter my DMs therefore I really don’t see most of them at the first place. This is where the magic occurs. You can set up filters to weed out”most” of the lousy DMs. Not all (sigh) but many.
- I will filter my feed by Mentions or DMs. I usually go to DMs and clean them out fairly quickly. To be honest I get numerous DMs that are spam nowadays, it is hard not to miss the excellent ones. Automobile DMs have made DMs useless to me, which is a true shame.
Moderation and filtering works for all accounts Types but I mainly use it for Twitter to”markers as reviewed” all of the Auto DMs which come through saying”thanks for after”.
It mainly filters out The auto-DMs, and yes I am sad that it grabs some real ones as well, however you have to choose your battles!
Along with the moderation rules are not just about spam. You can use them in many ways to
- Filter content out to be responded to. So you can respond to them — you want to have all of the posts featuring a hashtag to be tagged in a certain manner.
- Filter those individuals that are SUPER out and post all the time that you don’t have to observe every Tweet in Agorapulse — just repond to them or natively in Twitter.
- Create customized tags such as remarks and tweets so you can categorize and search on these afterwards!
- Create custom searches for key words that you need to track
- In case you’ve got one of the”big” level accounts (greatest for smaller agencies) you’ll have articles delegated to a team member (see 11 below).
Fundamentally the moderation purpose is another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are about and out And you need to clear your inbox, the more Agorapulse app is something that you will love.
It’s accessible on iOS and Android and it’s super slick to use. I often prefer using the app vs desktop computer to process my inbox as it is so simple to review and process mentions and messages. Social Network Strategy
Agorapulse’s queue feature allows you to publish Your articles on a replicated, evergreen basis using smart categories — much like the manner by that Meet Edgar allows you to set articles to be scheduled at certain times of day based on certain categories. I use it to Facebook and Twitter.
If you are using a tool and Need to Cut costs, then consider Agorapulse’s evergreen content attribute rather (and you get the bonus of all of the additional Agorapulse attributes ).
Here are a few things Agorapulse for replicated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it easy to set up and name Your queue insert your program to get articles to be published on, and catogories. Then the process of adding content is very intuitive. As you can see, it is a slick dashboard (the consumer experience is awesome).
Primarily, You Have to name and set up your articles Classes (all colour-coded and ready for action!) .
Setting up your categories is easy… and color-coded!
When You’ve set up your classes, all you Need to Do is add times to the schedule, such as this.
Then I Want to add content to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a handy visual/image preview of the article, to show you how it will appear on the newsfeed of the platform when you print it you choose.
Choose to Schedule your posts to a time slot, or add each post to the Queue of your choice. This part is easy as you set your queue up in Measure one. Your Queue, full of articles (and ready to go) will appear something like this.
After a post is published, It Is Going to return to the Bottom of this lineup, waiting to be queued.
Aside from utilizing the queue operate for perennial Content, you can even decide to .
- Add a post to the schedule as normal or
- Replicate your article a specific number of times (when you do this you may place the minimum amount of times between repeats of this post). Be aware you could accomplish this to get Facebook but you have to know about the Twitter rules see below.
You May Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has added a pause button. It’s not great timing to post or if a disaster is, it is easy to pause the queue.
Perhaps you want to pause a seasonal lineup of posts At Christmas… it is simple with the pause button!
Meet Edgar includes a pause button and it was something I really wanted to see which I chose to replace it with. I asked Agorapulse to add one plus they did (they always listen never be reluctant to mention suggestions or provide feedback!) .
Utilize The Queue Function
The queue function could be for announcing handy Events such as a Facebook Live (should you hold them to a weekly or regular basis). Share your content that needs to go out at a certain time of the week in a queue. I’d recommend the articles a bit vary to keep the material fresh and.
This functions for Facebook but with with Twitter Need to check at a few”changes” into Twitter’s terms of usage…. Social Network Strategy
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules are not Actually new as addressed by Agorapulse’s CEO Emeric Ernoult. It’s just that they are making a point of saying they will enforce them.
Basically this mean that we can Post identical or similar articles . This applies to replicate content at exactly the exact same account.
Lets’s take a look Twitter with Agorapulse whilst complying with the principles, so the rules are complied with by you once you draft a picture similar to you to post to Twitter.
Note You Could choose to schedule or queue Your post to Twitter. Here is where we need to consider the principles of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look closely At the image above, you will see that Agorapulse blocks my ability to post replicate content. The tool recognises that I am submitting to Twitter! This helps make sure I stick to the guidelines of Twitter.
Content Variation Tips
Here is how I use Agorapulse to save me loads of Time and remain from Twitter Jail. Together with Agorapulse, you now have two choices for replicating a hyperlink.
- It is possible to opt to Schedule your article once (or more than once if you change it). Simply put in your post, to do so, then pick the date and time you want it to head out at. If it will be published more than once, you’ll want to edit the replicated or duplicate tweets so that they’re not”replicate” content. A lot of this is below.
- It is possible to choose to Queue your article once or more than once with variants. Agorapulse recommends this. When you’re queueing articles for Twitter, make sure that you don’t select the option to”re-queue multiple times.” This is where you’d wind up in violation of Twitter’s rules, although you can use this attribute for some other platforms. When I choose to do it this way, I’m sure it’s a special post, then add it on the top or bottom of this queue (ie I choose”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Write 1 tweet, and set that tweet to repeat a certain number of times. Below, I’ve set it to article more frequently than every 7 Days, as well as 6 repeats. Don’t forget to edit the repeats!
I could see, once I schedule the 6 x repeats Those posts in my schedule. I’d go in and change them to text that is new, emojis, images or hashtags. Do this do not do it or you may forget.
Note. It is Ok if the connection stays the same when you edit your articles. It’s the text that you need to change each time.
I had been utilizing Advanced Scheduling in this way For a while today to post new content well before the new”rules” have been announced. I love to mix up it and it’s better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload around a 100 pieces of content by using a CSV file. Your photographs are included by this and can incorporate content from any RSS feed! You might use this save hours and to curate articles!
What is Coming For Queued Content?
The team at Agorapulse is currently working on a Tool to produce the variants of tweets easier for us, therefore we play nice and can get content out fast. This will be new functionality that will enable us to repeat our tweet variations quickly — all in the one interface that is simple. I’m awaiting it. I’m convinced it will be a timesaver! Social Network Strategy
Team Communication and Delegation
As easy as Agorapulse would be to use, you Don’t need to do all of the checking and involvement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 a month), then it’s possible to upgrade to team approval whereby you can assign tasks and approve messages across multiple team members.
This is GREAT for customer support brilliance.
This feature is a good, if you are a team that is growing One to upgrade to.
Oh and guess what? Teamwork and Remarks happens in Real time. So if Jess and Joe are online at the exact same time working on precisely the exact same account, there will not be double-up. It is possible to see exactly what your staff is performing in real time.
Posting To Instagram
Agorapulse is A proud partner that is Instagram. This means that they are among the tools to acquire access to the API to allow of Instagram!
In Case You Have one of the business accounts with Agorapulse you can to Instagram. This means that you can now plan your content ahead of time and click on when you’re ready OR you can, to post on your phone auto post.
Make sure that you don’t forget to participate You autopost….posting is merely part of this procedure. You have to follow up on comments and replies.
I believe that Agorapulse is the only tool Provides both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it is a win-win-win in case you’ve got a company account. Most Instagram tools that provide you reports are a separate fee!
All you Want To do is.
- Download the Agorapulse program and hook your Instagram account up.
- On Your program or background computer, schedule your Instagram article (add picture and caption) then schedule the date and time that you want to publish it. You may opt to switch on Auto-scheduling or you can use the app to connect through to Instagram and place the picture.
- When it is time to 19, if you post manually, will get a notification through your cellular program. Just click”Publish” and you’ll be switched through to the Instagram program.
- Article as you would ordinarily on Instagram. Your copy/description is going to be copied and you want to glue it to the Instagram program. Check you are ready to go and you have hashtags added as necessary!
Again, I am impressed that Agorapulse has Added another feature that would require us to use the attribute and a tool makes it even better. Bringing these tools together saves time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here is where we get to Some features that are for the higher degree of membership on Agorapulse.
The ability to respond to ad comments Starts at Medium Level of Membership (starting at $99 a month)
With comments on advertisements is hard for keeping up Both Facebook and Instagram ads. Agorapulse allows you engage with them readily and to see them and pulls from the ad comments.
If advertisements run and understand what it’s like to maintain With the comments (including the spam), then you’ll know that this purpose is bliss for ad managers and page admins. Bliss. Social Network Strategy
Bonus Free Tools
You can take Advantage of those free tools on their website including.
- A Facebook Page Barometer — also to test your own engagement, and to see how well your lover fares against your peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter performance, right today
If you need one More reason to check out Agorapulse here it is.
It is affordable.
They have some of the pricing of some of those Social media management tools.
Prices begin at $49 per Month for small/solo businesses with raising prices for enterprise, large and medium companies. You can find out more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media management, try A number of their tools and choose the free trial for a spin, you’ll be as hooked as I am.