Introduction Social Network As A Marketing Tool
You will find Many social media management programs, however, one stands out amongst the audience more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a couple of years and I love it. In this post I share 12 Reasons Why I love Agorapulse for Social Media Management and why you will also. Social Network As A Marketing Tool
There Are Lots of social media management tools that Deserve a mention here. I have used many of them such as Hootsuite Sprout Social, and Buffer.
I won’t go into their features . They are Solid options.
But I changed to Agorapulse a few years ago Today and it has been my 1 choice to social media direction since that time. You may read about some of the attribute comparisons between Agorapulse along with other platforms here.
But for the purposes of This informative article, I wish to just focus on Agorapulse so you can consider it as a tool in your arsenal.
It may be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
It doesn’t have features That you never use, making you think”what’s that used for?” . It’s sensible, no-fluff and super simple to use.
Dare I say, it is even fun (but we’ll get to this ). Let us take a look at 12 Reasons why I adore Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I must mention that I don’t always use each and every function at the same time. I do use a couple of tools for some functions. But I love that Agorapulse has a package of features that really do cover the majority of your social media marketing needs.
In fact, I Have been gradually moving lots of the attributes I use on additional tools over to Agorapulse. It’s hard not to wish to remain”in” this instrument since it’s so user-friendly and fun to use. I have also taken on a brand ambassador role with Agorapulse since writing this article. The article has been updated but my genuine love with this particular tool and the fact I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Team And Staff
Let us start here. Because without this, the Remainder of the things I love about Agorapulse mean nothing.
Customer support is at the core of company Agorapulse. If their customers are happy and using their instrument in the finest possible manner, (and they receive results), then everything falls right into place. Their staff focuses on client experience more.
Agorapulse also listens About what works, what they can build and what needs improving. You are not only a customer but a part of a business. In fact, lots of the present features that I am about to talk about came from feedback and customer testimonials.
Caring about customers Is Agorapulse has shot up the rankings as one of those social media management tools with the top reviews and customer satisfaction. Social Network As A Marketing Tool
I’ve all outlined 12 reasons why I love Agorapulse Below, but let’s begin with a video summary of their current (awesome) update — then I will break down the key features. There’s a lot to like.
Impressive, right? Let us jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Function of engagement (which is the reason why I adore Agorapulse the most), let us take a peek at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as an official Instagram Partner).
The articles can be easily customised by you to suit each platform. I don’t even have to go into detail about this , as it intuitive to use. You, (like me) need to have the ability to work out how to schedule a simple article, easily and without instruction.
Scheduling is easy with Agorapulse! I could.
- Publish instantly
- Queue my article (more of that later)
- Schedule the post in the future for a specific date and time.
It’s also easy to schedule the article to Go out on various platforms, on various times, while being optimised for those platforms (altering the text or picture size).
One feature I especially like is the ability to Type”@” and the title of the user and Agorapulse will bring up the possible account you can pick from on Twitter and Facebook. See how Agorapulse suggests accounts once I begin entering their company name.
This helps you to label profiles and pages quickly And saves you time looking for the perfect folks to add.
You can also schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We’ll get to Instagram in a moment, but for now, Please be aware that publishing your content and scheduling in advance on Agorapulse is super simple! And as I said, it is also possible to now auto-post to Instagram using Agorapulse as they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a Fairly calendar view That means you are able to see all of your articles ready to go across all of the programs.
And it is colour coded for people like me who want That extra amount of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse mentions and has 1 column for me to respond to notifications.
To me, that is”one job” to finish every day. And it is actually almost enjoyable to clear out my inbox.
It is concentrated, it’s simple and it is super simple to Use, and that means you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to examine or respond to are available ). Your inbox things are emphasized as items To Inspection for every platform.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for engagement in which you respond and participate via enjoys, retweets or replies.
You can click on a user’s profile to expand it. You will then see all the info that you need — directly within Agorapulse (like any previous interactions).
Expand an individual profile to see your history!
If You’ve Got a Only one click and you will see History with the user and the conversations you have had before. As a consequence, you may provide the right people the right attention at the right moment.
Let us break this down a little more…
I DMs I have and can easily see how many mentions Inside my inbox. If I am looking at this tweet from Ravi, I can see how many tweets I must review and that I will review or react to his tweet. It’s the exact same for societal channels — your engagement all is in 1 place.
Never miss a mention on your inbox!
I know, I know, my inbox Is not empty in this screenshot. But it will be when I’ve finished writing this article! I don’t always get to inbox zero daily however I get there often enough to LOVE that”Congratulations” display!
It’s easy to inspect your own references. You can Filter by message or cite type as follows.
Then review the articles responded to or dealt with. It is automatically marked as reviewed once you respond to a post.
Or you click on a post replying.
I can select To reply (or reply from DM), review the post, delegate it to get someone else (more of that later), retweet it or”like” the article — all from within the same dashboard area on Agorapulse.
Choose how you will engage or process the mention or message.
If I change to Instagram, for example, it’s similar. I can see all of my recent engagement, I will enlarge on posts or see more information. I can also follow and unfollow. Social Network As A Marketing Tool
Easily change between platforms and accounts to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, where you can only see the last 50 mentions on your own feed. It is not possible to maintain with mentions if you have a high number of followers. Agorapulse changes that which is huge for brands and influencers.
Excited? Now you can engage with ALL of your Mentions, even if you are getting to them.
And of course, I could also participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this stage (you can only print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It’s about engaging with them.
As I shared previously, Agorapulse allows me to Easily monitor and engage with my best advocates employing the”Fans and Followers” feature. From within your Twitter account, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
In this case I searched on my top 100 users under “TOP”.
With favorites you can add a star to “favorite” folks that you would like to follow carefully in Agorapulse. This way, you’ve got their posts readily accessible in their very own thread! Now it’s easy retweet their articles and to engage together!
You’ll also see positions for your following in just About every profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or through a reply to a dialogue ) or delivered you a DM.
- Ambassador — this individual posted links or has retweeted you.
- Influencer — this person is frequently retweeted (more than 20 times during the last 30 days).
In Nicky’s situation, she is all 3 with respect to my @sociallysorted Twitter account. Nicky is someone I ought to be engaging with (and I do! ) ) .
On Facebook, this Function shows you who’s mentioned your page, and how many times they’ve liked and commented or sent you a message, in addition to their last interaction with you. It is also possible to ban them from within Agorapulse, although I expect that happens infrequently!
On Instagram you Will see who’s left comments their followers/followed that is total counts and you can trace or unfollow from within Agorapulse.
These metrics give you a clear picture of who Follows you, promotes you and engages with you the most.
- Setup custom groups of followers within Agorapulse’s dash
- Search on all their interactions
- Search in their own messages, and
- Add private notes.
When you have all It to engage in positive communication with those people — surprise and pleasure them in some way maybe reach out to thank them! Social Network As A Marketing Tool
Advanced Tracking, Reviews And search
Consider Agorapulse as your own Private investigator that is Private. You can use the Tracking function on Instagram to.
- Perform hashtag searches.
- Place searches.
What is so great? It opens up a whole new World of chance for finding (and linking ) conversations around any subject you like (including your manufacturer ).
The potential for companies is huge With this attribute, particularly tourism.
When it comes To reports, Agorapulse actually shines. With one click you can make a report that is not difficult to decode and easy to produce. Ideal for showing customers!
Agorapulse Reports help your to break down Audience in a way that makes sense.
The reports also can help you locate a range Information including.
- Your best performing articles (ie posts, tweets etc) based on engagement and attain
- Development metrics with time. Agorapulse gives you a fast reading re whether a metric is increasing or decreasing over a period and compares metrics over the years.
- Community management statistics like response time and response rate
- Benchmarking your Facebook Page against opponents
Your best performing content is easily analysed and Presented in report form. You may download it as a csv file to reveal the people/clients/team that needs to see it the most.
For social media supervisors and agencies this is Enormous, as it allows you to supply your clientele with information that is easy-to-read.
You can take a peek in your competition!
Just about everyone I know who uses Agorapulse for Social media direction raves about the reports. They are fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse describes it as being in a position to”tag, bookmark, hide, delete or delegate articles… while you sleep”. All by using Moderation Rules.
I love this function on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I will deal with them Manners.
- So that I really don’t see almost all of them in the first 17, I can filter my DMs. This is where the magic happens. You can set up filters to weed out”most” of the bad DMs. Not all (sigh) but many.
- I can then filter my feed by Mentions or even DMs. Clear them out and I usually visit DMs. To be honest I get so many DMs which are spam nowadays, it’s hard not to overlook the excellent ones. Automobile DMs have made DMs useless to me personally, which is a shame.
Moderation and filtering functions for all account Types but I mainly use it for Twitter to”markers as reviewed” all the Auto DMs that come through saying”thanks for following”.
It mostly filters out The auto-DMs, and yes I’m sad that it grabs some real ones as well, but you have to pick your battles!
And the moderation principles are not merely about spam. You can use them in several ways to
- Filter out content to be responded to. You want to have the articles featuring a hashtag that is specific to be labeled in a specific manner — so you can respond to them afterwards.
- Filter those people that are SUPER out and post all of the time you don’t need to see every Tweet in Agorapulse — only repond to them sometimes or in Twitter.
- Create customized tags such as comments and tweets so it is possible to categorize and research on them later!
- Create customized searches for keywords which you want to track
- If you have one of those”large” amount accounts (greatest for smaller agencies) you’ll have articles assigned to a team member (see 11 below).
Fundamentally the moderation function is just another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you will need to clear your inbox, the Agorapulse app is.
It is available on Android and iOS and it’s super slick to use. I often prefer to use the app vs background to process my inbox since it’s really easy to review and procedure mentions and messages. Social Network As A Marketing Tool
Agorapulse’s queue feature Permits You to publish Your content on a replicated, evergreen basis using smart categories — a lot like the manner by which Meet Edgar permits you to set posts to be scheduled at particular times of day based on particular categories. I use it for Facebook and Twitter.
If you are currently using a tool such as Meet Edgar and Need to Cut costs, then consider Agorapulse’s evergreen content feature rather (and you have the bonus of all of the additional Agorapulse features).
Here are a Couple of things Agorapulse for content that is repeated.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse name and it is super easy to set up Your queue catogories, and insert your schedule for posts to be published on. Then of adding content, the process is intuitive. As you can see, it is a slick dashboard (the consumer experience is amazing ).
Primarily, you need to name and set up your articles Categories (all colour-coded and ready for action!) .
Setting up your categories is easy… and color-coded!
All you Need to, When You’ve set up your categories Do is add times to the program, like this.
Then I need to add content to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a preview of this post, to explain to you how it’ll look on the platform you select when you publish its newsfeed.
Choose to Schedule your posts or include every article to your choice’s Queue. As you’ve already set up your queue this part is simple. Your Queue, filled with articles (and prepared to go) will appear something like this.
Once a post is published, It Is Going to return to the Bottom of the queue, waiting to be queued again.
Aside from utilizing the function for perennial Content, you can even choose to .
- Add a post to the program as usual or
- Replicate your post a specific number of times (once you do so you will place the minimum number of days between repetitions of this article ). Be aware that you can accomplish this for Facebook but you have to be aware of the Twitter rules from content — see below.
You Can Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has included a pause button. For any reason it’s not fantastic time to post or if there’s a natural disaster, you can easily pause the queue.
Perhaps you need to pause a queue of posts At Christmas… it is simple with the pause button!
Meet it had been something and Edgar includes a pause button I really wished to see that I opted to replace it with. I asked Agorapulse to include one plus they did (they always listen never be reluctant to mention tips or give opinions!) .
Utilize The Queue Function
The function could be for announcing useful Events such as a Facebook Live (if you hold them to a weekly or regular basis). Share your articles that needs to go out each week in a queue. I’d recommend a bit varies the articles to keep the material fresh and.
This works for Facebook but with with Twitter we Need to check at a few”changes” to Twitter’s terms of usage…. Social Network As A Marketing Tool
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The principles Aren’t Fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It’s just that now they are currently making a point of saying they will be enforced by them.
Basically this imply that we can no more Simultaneously post articles that is equal or substantially similar to multiple accounts. This applies to replicate content in the same account.
Let us take a look Twitter with Agorapulse whilst complying with all the principles, so the rules are complied with by you, once you draft a picture like you to post to Twitter.
Notice You Could choose to program or queue Your post to Twitter. Here is where we need to consider Twitter’s principles and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look more closely In the image above, you’ll see that Agorapulse blocks my ability to post replicate content. The tool recognises that I am submitting to Twitter! This helps make sure the guidelines of Twitter are adhered to by me.
Content Variation Tips
Here is the way I utilize Agorapulse to save loads of Time and remain from Twitter Jail. With Agorapulse, you have two options for repeating a link.
- You can opt to Schedule your article once (or more than once in the event that you vary it). Simply add your article, to do so, then pick the date and time you would like it to head at. If it’ll be published more than once, you will want to edit the replicated or duplicate tweets so that they’re not”duplicate” content. More of this is below.
- More than with variants or It is possible to choose to Queue your post once. Agorapulse recommends this. When you’re queueing content for Twitter, be sure that you don’t select the option to”re-queue multiple times.” You can use this feature for other platforms, however this is where you would wind up in violation of Twitter’s rules. While I decide to do it this way, I make sure it’s a special post, then add it on the top or bottom of this queue (ie I choose”queue next” or”queue last”).
Advanced Scheduling is also used by me to Publish 1 tweet, and then set that tweet. Below, I have set it to post than every 7 Days, as well as 6 repeats. Don’t forget to edit the repeats!
I could easily see once I schedule that the 6 x repeats Those posts in my schedule. I’d go straight in and alter them to emojis, text that is new, images or hashtags. Do this immediately — do not do it later or you will forget.
Note. It’s If the link remains the same when you edit your articles, ok. It’s the text that you have to change each time.
I had been using Advanced Scheduling in this way For a little while now to post fresh content — well ahead of the new”principles” have been announced. I like to mix up it and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also allows you to upload around a 100 parts of content by using a pre-populated CSV file. This also can incorporate articles and includes your photographs! You can use this save hours and to curate articles from different sites!
What is Coming For Queued Content?
The team at Agorapulse is working on a Tool to produce the variants of tweets easier for people, therefore we can get content out and play fine. This will be new functionality that will enable us to repeat our tweet variations in the one interface that is simple. I’m awaiting it. I’m sure it’s going to be a timesaver! Social Network As A Marketing Tool
Team Communication and Delegation
As Simple as Agorapulse would be to utilize, you Don’t have to do all the checking and engagement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 per month), then you can update to team approval whereby you can assign tasks and accept messages around multiple team members.
This is GREAT for customer support brilliance.
This attribute is a good, if you are a team You to update to.
Oh and guess what? Remarks and teamwork occurs in Real time. So if Jess and Joe are online at precisely the same time working on precisely the exact same accounts, there will not be double-up. It is possible to see exactly what your staff is doing in real time.
Posting To Instagram
Agorapulse is A partner. This means that they are one of the tools to get access to Instagram’s API to allow auto-posting to Instagram which is HUGE!
In Case You Have one of the Company accounts with Agorapulse you can now auto-schedule into Instagram. This usually means you can organize your content beforehand and click on whenever you are ready OR you can to post on your phone auto article.
Make sure that you don’t forget to engage if You autopost….posting is merely a part of the procedure. You need to follow up on comments and answers.
I Think That Agorapulse is the tool that Provides both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it’s a win-win-win in case you have a business account. Are a distinct fee!
All you Want To do would be.
- Download the Agorapulse program and hook your Instagram account .
- On Your app or background , schedule your Instagram article (add picture and caption) then program the time and date you want to print it. You may choose to change on Auto-scheduling or you’ll be able to use the program post the image and to link through to Instagram.
- When it is time if you post manually, will get a notification through your program. Just click”Publish” and you will be changed through to the Instagram program.
- Article as you would normally on Instagram. Your copy/description is going to be duplicated and you need to glue it. Check you have added as necessary and you’re good to go!
Again, I am impressed that Agorapulse has Added another feature that would require us to use a separate tool and the newest feature makes it even better. Bringing these tools saves time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Ad Remarks
Here is where we get to Some attributes that are for the higher level of membership on Agorapulse.
The ability to respond to ad comments Begins at Medium Level of Membership (starting at $99 a month)
Keeping up with comments on ads is hard for Facebook and Instagram advertisements. Agorapulse pulls to your inbox in the ad comments and allows you to see them and participate with them easily.
If you know what it is like to maintain and run ads With the remarks (such as the spam), then you’ll know that this purpose is bliss for ad managers and page admins. Bliss. Social Network As A Marketing Tool
Bonus Free Tools
You can also choose Advantage of those free tools on their website such as.
- A Facebook Page Barometer — to determine how well your fan fares and also to test your engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter performance, right now
If you really need one More reason to check out Agorapulse then here it is.
It is affordable.
They have some of the pricing of some of the Social media management tools.
Prices begin at $49 each Month for small/solo companies with costs for medium, large and enterprise businesses. You can find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media direction, attempt A number of their tools and take the free trial for a spin, you’ll be hooked as I am.