Intro Social Media Strategy
You will find Many social media management programs, however, one stands out amongst the crowd more and more each year — Agorapulse. I have utilized Agorapulse for Social Media Management for a couple of decades and I love it. In this post I share 12 Reasons Why I adore Agorapulse to Social Media Management and you will also. Social Media Strategy
There Are Lots of social media management applications that Deserve a mention . I have used many of them such as Hootsuite Sprout Social, and Buffer.
I won’t go in their features . They’re Solid choices.
But I changed to Agorapulse a few years ago Now and it has been my No 1 choice to social media management since that time. You may read about a number of the feature comparisons between Agorapulse and other programs here.
But for the purposes of This post, I wish to focus on Agorapulse so it is possible to consider it.
It may be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
It will not have a lot of features You never use, making you think”what’s that used for?” . It’s sensible, no-fluff and super simple to use.
Dare I say, it’s even enjoyable (but we will get to that). Let’s take a peek at 12 Reasons why I adore Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I should mention that I don’t always use EVERY single function at precisely the exact same time. I do use a couple of tools. But I really like that Agorapulse includes a suite of features that actually do cover most of your social media advertising requirements.
In fact Have been slowly moving a lot of the attributes I use on tools around to Agorapulse. It is difficult not to want to stay”in” this tool as it’s so user-friendly and fun to use. I also have taken on a new ambassador part with Agorapulse since writing this article. The post was updated but my real love for this tool and the fact that I can not do with it in my arsenal hasn’t changed.
The Agorapulse Team And Culture
Let us start here. Because without this, the Remainder of the things that I adore about Agorapulse imply nothing.
Customer service is at the core of company at Agorapulse. If their clients are happy and utilizing their tool in the finest possible manner, (and they get results), then everything falls into place. Their staff focuses on customer experience more.
Agorapulse also stinks To clients about what works, what they can build and what needs improving. Thus, you are not only a customer but a part of a company where your voice will be observed. In reality, lots of the current features I am about to speak about came from opinions and client recommendations.
Caring about customers Is why Agorapulse has shot up the rankings as among the social media management tools with all the reviews and customer satisfaction. Social Media Strategy
I’ve all summarized 12 reasons why I like Agorapulse Below, but let us start with a video summary of the current (awesome) upgrade — then I’ll break down the key capabilities. There’s a lot to like.
Impressive, right? Let’s jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Purpose of participation (that is why I adore Agorapulse the most), let’s take a look at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting function for Instagram as an official Instagram Partner).
The articles can be easily customised by you to suit each platform. I most likely don’t even have to go into detail about it , as it is super intuitive to use. You, (like me) need to have the ability to work out how to program a simple post, readily and without education.
Scheduling is simple with Agorapulse! I can.
- Publish instantly
- Queue my article (more of this later)
- Schedule the article later on for a specific date and time.
It’s also super easy to schedule exactly the article to Head out on different platforms, on different occasions, while being optimised for those platforms (changing the text or image size).
One feature I like is the capability to Type”@” and then the name of the consumer and Agorapulse will bring up the possible account you can pick from on Twitter and Facebook. Notice Agorapulse suggests extra accounts once I start entering their business name.
This helps you to label pages and profiles quickly And saves you time searching to include.
You can schedule easily to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram at a moment, but for now, Please be aware that publishing your content and scheduling beforehand on Agorapulse is easy! And as I said, it is also possible to currently auto-post to Instagram using Agorapulse as they are an official partner and also have access to this new feature via Instagram’s API.
Oh and they have a Fairly slick calendar opinion So you are able to see all of your articles ready to go across the programs.
And it’s color coded for folks like me who need That additional level of organisation that is visual. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse has just 1 column for me to respond to mentions and notifications.
To me, that’s”one task” to complete every day. And it’s really almost enjoyable to clean out my inbox.
It’s focused, it is simple and it is super simple to Use, and that means you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to review or respond to can be found). Your inbox things are highlighted To Inspection for each stage as things.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for engagement where you respond and engage via retweets, enjoys or replies.
You can click on a user’s profile it. You’ll then see all of the information that you want — right within Agorapulse (including any prior interactions).
Expand your history to be seen by an individual profile!
Only one click and you can see if You’ve Got a History with the consumer and the conversations you have had before. This means you can provide the right people the right attention at the perfect moment.
Let’s break this down a bit more…
I can see how many mentions and DMs I have Inside my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets that I must review and I can review or respond to his conversation. It’s the same for channels — all of your participation is in one area.
Never skip a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I’ve finished writing this article but it will be! I don’t always get to tune zero every day but I get there often enough to LOVE that”Congratulations” screen!
It’s simple to inspect your own references. You can Filter by mention or message type as follows.
Then review the posts replied to or dealt with. It is automatically marked as reviewed once you respond to a specific post.
Or you simply click on a place replying.
In the next example from Nicky, I can select To answer (or answer by DM), examine the article, delegate it to get someone else (more of that later), retweet it or”like” the article — all from within precisely the exact same dashboard area on Agorapulse.
Choose how the mention will engage or procedure or message.
It’s if I change to Instagram, by Way of Example similar. I am able to see my recent engagement all, I see more info or will enlarge on articles. I unfollow and may also follow. Social Media Strategy
Easily change between accounts and programs to Keep up with participation!
Being able to see your comments ALL are handy on Where you usually can find the last 50 mentions on your own feed. In case you’ve got a number of followers it is not possible to maintain with mentions. Agorapulse changes that which is huge for influencers and brands.
Excited? You Can now engage your with ALL Mentions, even if you are a little late getting to them.
And I could also readily engage by Switching to Facebook too.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this point (you can only publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It is about engaging with them.
As I shared above, Agorapulse allows me to Easily track and participate with my very best advocates employing the”Fans and Followers” feature. From within your Twitter account, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I searched in this scenario below “TOP”.
To profiles you can add a celebrity with favorites to “favorite” folks you would like to follow carefully in Agorapulse. This way, you have their posts readily accessible in their own thread! It’s simple to engage together and retweet their content!
You’ll also see positions for your following in just About every profile view on Agorapulse.
- Engaged — the person has mentioned you (directly, or through a reply to a dialogue ) or delivered you a DM.
- Ambassador — this person posted links or has retweeted you.
- Influencer — this individual is frequently retweeted (more than 20 times throughout the last 30 days).
In the situation of Nicky, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is somebody I ought to be engaging with (and I do! ) ) .
On Facebook, this Function shows you who’s mentioned your webpage, and how many times they have liked and commented or sent you a message, as well as their last interaction with you. You can also prohibit them from within Agorapulse, but I expect that happens!
On Instagram you Will see who’s left comments their followers/followed that is total counts and you are able to follow or unfollow from within Agorapulse.
You are given a clear image of who by these metrics Follows you, boosts you and engages with you the most.
- Setup custom groups of followers inside Agorapulse’s dash
- Search on all their interactions
- Search on their own messages, and
- Add notes.
When you have all It to engage in positive communication with those people — maybe reach out to them to thank them or surprise and pleasure them in some manner! Social Media Strategy
Advanced Tracking, Search And Reports
Think of Agorapulse as your own Investigator that is Private. You can use the Tracking function on Instagram to.
- Hashtag that is perform hunts.
- Perform location searches.
What’s so great? It opens up a whole new World of possibility for locating (and joining) conversations around any topic you like (like your brand).
The Capacity for location-based businesses is enormous With this attribute, especially tourism.
When it comes To reports, Agorapulse really shines. With one click you can make a report that’s easy to produce and easy to decode. GREAT for showing clients!
Agorapulse Reports enable your to break down Audience in a way which makes sense.
The reports can also help you locate a range Information such as.
- Your best performing content (ie posts, tweets etc) based on engagement and attain
- Evolution metrics with time. Agorapulse automatically compares metrics over time and provides you a quick reading re whether a particular metric is decreasing or increasing over a time.
- Community management statistics like reaction time and response rate
- Benchmarking your Facebook Page against opponents
Your best performing content is easily analysed and Presented in report form. You may also download it as a csv file to show that the people/clients/team that must view it the most.
For social media managers and agencies this is Enormous, as it allows you to supply your clientele with information that is easy-to-read.
You can also take a peek at your competitors!
Nearly everyone I know who uses Agorapulse for Social media management raves about the accounts. They’re pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse explains it as being able to”tag, rename, conceal, delete or delegate articles… while you sleep”. using Moderation Rules, all.
In which the I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I can deal with them Manners.
- Therefore that I really don’t see most of them at the first place I can filter my DMs. This is where the magic occurs. You can set up filters to weed out”many” of those lousy DMs. Not all (sigh) but most.
- I can filter my feed by Mentions or even DMs. Clear them out pretty quickly and I go to DMs. To be honest I get so many DMs that are spam these days, it is hard not to miss the good ones. Auto DMs have literally made DMs useless to me personally, which is a shame.
Moderation and filtering works for all accounts Types but I mainly use it for Twitter to”mark as reviewed” all the Auto DMs that come through saying”thanks for after”.
It filters out The auto-DMs, and yes I’m sad that it grabs some real ones as well, but you’ve got to choose your battles!
And the moderation principles are not merely about spam. You can use them in many ways to
- Filter content out to be reacted to. You wish to have the articles featuring a hashtag to be tagged in a specific way — so you’re able to respond to them later.
- Filter out those people that are SUPER and post all of the time you don’t need to observe every Tweet in Agorapulse — only repond to them occasionally or in Twitter.
- So it is possible to categorize create customized tags for comments and tweets and research on these afterwards!
- Create custom searches for keywords that you need to track
- If you have one of those”big” amount accounts (greatest for smaller agencies) you’ll have articles assigned to a group member (see 11 below).
Fundamentally the moderation purpose is just another Bonus reason to consider Agorapulse for social media management.
A Killer Mobile App
If you are out and about And you need to clean your inbox, the Agorapulse app is.
It is available on Android and iOS and it is super slick to use. I often prefer to use the app vs background to process my inbox as it is really easy to review and procedure mentions and messages. Social Media Strategy
Agorapulse’s lineup feature Permits You to publish Your content on a repeated, evergreen basis using intelligent categories — a lot like the way by that Meet Edgar permits you to set posts to be scheduled at particular times of day based on particular categories. I use it to Facebook and Twitter.
If you Need to and are currently using a tool like Meet Edgar Reduce costs, then contemplate Agorapulse’s evergreen content attribute instead (and you have the bonus of all the other Agorapulse features).
Here are a few things to know about using Agorapulse for replicated, content that is queued.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse name and it is super simple to set up Your queue insert your schedule for posts to be printed on, and catogories. Then the process of adding content is intuitive. As you can see, it is a slick dashboard (the user experience is amazing ).
Firstly, you need to name and put up your content Categories (all colour-coded and ready for action!) .
Setting up your categories is simple… and color-coded!
All you Need to once you’ve set up your classes Do is add instances such as this, to the program.
Then I Want to add awesome content to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a preview of this article, to explain to you how it’ll appear on the newsfeed of this platform you choose when you publish it.
Choose to Schedule your posts to a certain time slot, or add each article to your choice’s Queue. This component is easy as you have already set your queue up in Step one. Your Queue, full of articles (and ready to go) will look something like this.
After a post is published, It Is Going to return to the Bottom of the lineup, waiting to be queued again.
Apart from utilizing the queue function for perennial Content, you might also choose to either.
- Add a post to the program as normal or
- Replicate your article a certain number of times (once you do this you may set the minimum amount of times between repetitions of this article ). Note that you can do this to get Facebook but you need to be aware of the Twitter rules see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. It’s not great timing to post or if there’s a disaster, it is easy to pause the queue with one click.
Maybe You want to pause a lineup of articles At Christmas… it’s easy with the pause button!
Meet Edgar has a pause button and it was something That I really wanted to see that I chose to replace it with. I asked Agorapulse to include one plus they did (they constantly listen never be reluctant to mention tips or give opinions!) .
Use The Queue Function To Announce Facebook Lives
The queue function can be handy for announcing Events such as a Facebook Live (if you hold them to a weekly or regular basis). Share your content that must go out weekly at a certain time of the week in a queue. I would recommend the articles a little vary to keep the material fresh and.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The rules are not Actually fresh as addressed in this post by Agorapulse’s CEO Emeric Ernoult. It’s just that now they are currently making a point of saying they will be enforced by them.
Fundamentally this imply that we can Simultaneously post articles that is substantially similar or identical . This also applies to duplicate content in exactly the account.
Lets’s take a look at how you can post to Twitter with Agorapulse whilst complying with the principles, so you comply with the rules, when you draft a picture like you to post to Twitter.
Notice You Could elect to schedule or to queue Your article to Twitter. Here is where we have to consider Twitter’s rules and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look closely In the picture above, you will realize that Agorapulse blocks my ability to post replicate content to more than one of my Twitter accounts. The instrument recognises that I’m submitting to Twitter! This helps make sure Twitter’s guidelines are adhered to by me.
Content Demo Tips
Here is the way I use Agorapulse to save me loads of Time and remain out of Twitter Jail. With Agorapulse, you have two choices for replicating a hyperlink.
- It is possible to choose to Schedule your article once (or more than once in the event that you change it). Just add your post, to do this, then pick the time and date you would like it to head out at. If it will be published more than once, you will want to edit the replicated or replicate tweets so they’re not”replicate” content. A lot of that is below.
- More than with variants or you can choose to Queue your article once. Agorapulse advocates this. When you’re queueing content for Twitter, make certain you don’t choose the option to”re-queue multiple occasions.” This is where you’d end up in breach of the rules of Twitter, although you are still able to use this attribute for other platforms. When I choose to do it this way, I make sure it’s a unique place, then add it to the top or bottom of this queue (ie I choose”queue next” or”queue last”).
I use Advanced Scheduling to Write one tweet, then set that tweet. Below, I’ve set it to post than every 7 Days, as well as 6 repeats. Just don’t forget to edit the repeats!
After the 6 x repeats are scheduled by me, I can easily see Those posts in my schedule. I’d go in and change them to emojis, new text, images or hashtags. Do this immediately — don’t do it later or you will forget.
Note. It is Okay when you edit your posts, if the connection stays the same. It’s the text that you have to change each time.
I’d been using Advanced Scheduling in this way For a little while now to post new content well ahead of the new”rules” have been announced. I love to mix up it and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also permits you to bulk upload around some 100 parts of content simultaneously using a CSV file. Your photos are included by this and also can include content! You might use this to curate articles and save hours!
What is Coming To Queued Content?
The team at Agorapulse is working on a Tool to make the variants of tweets more easy for us, therefore we can get out content and play nice with Twitter. This is new functionality that will enable us to replicate our tweet variants quickly — all in the one simple interface. I am awaiting it. I’m convinced it will be a timesaver! Social Media Strategy
Team Communication and Delegation
As easy as Agorapulse is to utilize, you Don’t have to do all of the checking and involvement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 a month), then it’s possible to upgrade to staff approval whereby you are able to assign tasks and accept messages around multiple team members.
This is very good for customer service brilliance.
This feature is a good, if you are a growing team One to upgrade to.
Oh and guess what? Teamwork and Remarks happens in Real time. So if Jess and Joe are online at precisely the same time working on the accounts, there won’t be double-up. It is possible to see what your staff is doing in real time.
Posting To Instagram
Agorapulse is A partner that is Instagram. This also means they are among the first tools to acquire entry to Instagram’s API to allow auto-posting to Instagram which is HUGE!
In Case You Have one of the Company accounts with Agorapulse you can now auto-schedule to Instagram. This means that you can organize your content ahead of time and click whenever you are ready OR you can, to post in your telephone auto post.
Make sure that you don’t forget to participate if You autopost….posting is merely part of this process. You have to follow up on answers and comments.
I Think That Agorapulse is the only instrument Provides both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it’s a win-win-win in case you have a company account. Many Instagram tools that give you reports are a fee!
All you need To do would be.
- Download the Agorapulse app and hook up your Instagram account.
- On Your app or background , schedule your Instagram article (add photo and caption) then program the date and time that you need to print it. You can choose to change on Auto-scheduling or you can use the program place the image and to connect through to Instagram.
- If you post manually, will receive a notification through your mobile app when it is time to post. Just click”Publish” and you’ll be switched through to the Instagram app.
- Post as you would ordinarily on Instagram. Your copy/description is going to be copied and you want to glue it. Check you have hashtags additional as necessary and you are ready to go!
Again, I am impressed that Agorapulse has Added yet another feature that would ordinarily require us to use the newest feature and another tool makes it even better. Bringing these tools saves you time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Ad Comments
Here is where we get to Some features that are for the higher level of membership Agorapulse.
The ability to respond to ad comments Starts at Medium Level of Membership (starting at $99 a month)
With comments on ads is difficult for keeping up Equally Facebook and Instagram advertisements. Agorapulse allows you to view them and participate with them and pulls to your inbox in the advertisement comments.
If advertisements run and understand what it is like to maintain With the comments (including the spam), then you’ll know that this purpose is bliss for ad managers and page admins. Bliss. Social Media Strategy
Bonus Free Tools
You can take Advantage of those tools on their website.
- A Facebook Page Barometer — to determine how well your fan fares against your peers, and also to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter performance, right now
If you want one More reason to check out Agorapulse then here it is.
It is affordable.
They have some of the best pricing of some of those Social media management tools.
Prices start at $49 per Month for small/solo businesses with prices for large medium and enterprise businesses. You can discover more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media management, try A number of their free tools and choose the free trial for a spin, you will be as hooked as I am.