Introduction Social Media Social Business
There are Many social media management programs, however, one stands out amongst the crowd more and more every year — Agorapulse. I have utilized Agorapulse for Social Media Management for a few years and I really like it. In this article I discuss 12 Reasons Why I love Agorapulse to Social Media Management and why you will too. Social Media Social Business
There are many social media management applications that Deserve a mention here. I have used many of these including Hootsuite Sprout Social, and Buffer.
I won’t go into their features . They’re Solid options.
But I changed to Agorapulse a Couple of Years ago It and now has been my 1 choice to social media management since that time. You can read about a number of the feature comparisons between Agorapulse and other platforms here.
However, for the purposes of This post, I want to just focus on Agorapulse so it is possible to consider it.
It may be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
It will not have a lot of features that are extraneous You never use, making you think”what’s that used for?” . It is practical, no-fluff and super easy to use.
Dare I say, it is even enjoyable (but we will get to this ). Let us take a look why I love Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I must mention that I don’t always use each and every function at the same time. I do use a couple of tools for a few functions. However, I really like that Agorapulse includes a suite of features that do cover most of your social media advertising requirements.
In fact, I Have been moving a lot of the attributes I use on other programs around to Agorapulse. It is hard not to want to stay”in” this instrument since it’s so user-friendly and fun to use. I have taken on a brand ambassador part with Agorapulse considering writing this post. The article has been updated but my real love for this tool and the fact that I can not do with it in my toolbox has not changed.
The Agorapulse Team And Culture
Let us begin here. Because with this, the Remainder of the things I love about Agorapulse mean nothing.
Customer support is at the core of business at Agorapulse. If their customers are happy and using their instrument in the best possible way, (and they receive results), then everything falls into place. Their staff concentrates on client experience over anything else.
Agorapulse also stinks To customers about what works, what they can build next and what needs improving. So, you are not a customer but part of a business. In fact, many of the current features I am going to talk about came from opinions and client recommendations.
Caring about clients Is why Agorapulse has taken up the ranks as among the social media management programs with the reviews and customer satisfaction. Social Media Social Business
I’ve outlined all 12 reasons why I love Agorapulse Below, but let us begin with a video overview of their current (awesome) update — then I’ll break down the key features. There’s a lot to like.
Impressive, right? Let us jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Purpose of engagement (which is the reason why I adore Agorapulse the most), let’s take a look at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is among the easiest I have used. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting work for Instagram as a formal Instagram Partner).
The posts can be easily customised by you to suit each platform. As it’s super intuitive to use, I don’t even have to go into detail about this here. You, (like me) should be able to work out how to schedule a simple post, readily and without instruction.
Scheduling is simple with Agorapulse! I could.
- Publish immediately
- Queue my article (more of that later)
- Schedule the post in the future for a particular date and time.
It’s also super easy to schedule the article to Head out on different platforms, on various times, while being optimised for those platforms (altering the text or image size).
1 feature I especially like is the ability to Type”@” and then the name of the consumer and Agorapulse will bring up the possible account you are able to pick from on Twitter and Facebook. See how Agorapulse suggests extra accounts once I begin entering their company name.
This helps you to tag profiles and pages quickly And saves you time looking for the right people to add.
You can also schedule easily to LinkedIn.
Print to LinkedIn with Agorapulse
We’ll get to Instagram at a moment, but for now, Please know that publishing your content and scheduling in advance on Agorapulse is super simple! And like I said, you can also currently auto-post to Instagram with Agorapulse since they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a Fairly slick calendar view too, That means you can see of your posts ready to go across all the programs.
And it is colour coded for folks like me That extra amount of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse has one column for me to react to notifications and mentions.
To me, that’s”one task” to finish every day. And it is actually almost enjoyable to clear out my inbox.
It is concentrated, it is easy and it is simple to Use, and that means you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you need to review or respond to are available ). Your inbox things are emphasized as items.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for engagement where you participate and respond via retweets, likes or responses.
You can also click on a user’s profile it. You’ll then see all of the information you need — right within Agorapulse (like any previous interactions).
Expand a user profile to see your history!
If you have a just one click and you will see History with the conversations and the consumer you have had before. This means that you may provide the people the ideal attention at the perfect time.
Let’s break this down a little more…
I DMs I’ve and can see how many mentions Inside my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets I must review and that I will review or react to his conversation. It’s the same for other social channels — your engagement all is in one area.
Never miss a mention in your inbox!
I know my inbox Is not empty in this screenshot. But it will be when I have finished writing this post! I do not always get to tune zero daily however I get there often enough to LOVE that”Congratulations” display!
It’s easy to check your mentions. You can Even filter by message or mention type as follows.
Then simply review the articles responded to or dealt with. Once a post is replied to by you, it is marked as reviewed.
Or You Just click on a place to review it without replying.
I can choose To answer (or reply by DM), examine the post, delegate it for somebody else (more of that later), retweet it or”just like” the article — all from within the exact same dashboard place on Agorapulse.
Choose how you will engage or process the mention or message.
It’s if I switch for example similar. I am able to view my recent engagement all, I see info about an individual or will enlarge on posts. I can also follow and unfollow. Social Media Social Business
Switch between accounts and platforms to Keep up with engagement!
Being able to see All your comments is handy on In which you generally can see the past 50 mentions on your feed. If you have a number of followers it’s impossible to keep up with mentions. Agorapulse alters that which is huge for influencers and brands.
Excited? You Can now engage with All your Mentions when you are a little late getting to them.
And Needless to Say, I could also engage by Switching to Facebook as well.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this stage (you can just print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It’s about participating with them.
Like I shared previously, Agorapulse enables me to Easily monitor and participate with my very best advocates employing the”Fans and Followers” attribute. From in your Twitter account, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I hunted in this scenario under “TOP”.
With favorites you can add profiles and a celebrity to “favorite” people you want to follow closely in Agorapulse. In this manner, you’ve got their articles easily accessible in their own thread! Now it’s simple to engage together and retweet their content!
You’ll also see rankings for the following in only About every profile view on Agorapulse.
- Engaged — the person has mentioned you (directly, or through a reply to a conversation) or delivered you a DM.
- Ambassador — this individual has retweeted you or posted links.
- Influencer — this individual is frequently retweeted (more than 20 times throughout the last 30 days).
In Nicky’s case, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is someone I ought to be engaging with (and I do! ) ) .
On Facebook Function shows you who has mentioned your page, and how many times they have liked and commented or delivered a message, in addition to their final interaction with you. It is also possible to prohibit them from the page from within Agorapulse, although I expect that happens rarely!
On Instagram you Will see who has left comments their complete followers/followed counts and you can trace or unfollow from inside Agorapulse.
You are given a clear image of who by these metrics Follows you, boosts you and participates with you the most.
- Setup custom classes of followers inside Agorapulse’s dashboard
- Search on each of their interactions
- Search on their messages, and
- Add notes.
When You’ve Got this information you can use all It to engage in positive communication with those people — surprise and pleasure them maybe reach out to them to thank them! Social Media Social Business
Advanced Tracking, Reviews And search
Think of Agorapulse as your personal Private investigator that is Private. It’s possible to use the Monitoring function on Instagram to.
- Perform hashtag searches.
- Location hunts.
What is so great about it? It opens a whole new World of possibility for finding (and joining) talks about any subject you like (including your manufacturer ).
The potential for companies is enormous With this feature, particularly tourism.
When it comes To reports, Agorapulse actually excels. With one click you can create a report that is simple to create and easy to decode. Ideal for showing customers!
Agorapulse Reports help you to break your Audience sense.
The detailed reports can also help you find a range Information including.
- Your best performing articles (ie posts, tweets etc) based on participation and attain
- Evolution metrics over time. Agorapulse automatically compares metrics over the years and gives you a reading re whether a particular metric is increasing or decreasing over a period.
- Community management data such as reaction time and response speed
- Benchmarking your Facebook Page against competitors
Your best performing material is easily analysed and Presented in report form. You may download it as a csv file to reveal it the most.
For social media supervisors and agencies that this is Huge, as it allows you to supply your clientele with information that is easy-to-read.
You can also take a peek in your competition!
Just about everyone I know who uses Agorapulse for Social media direction raves about the reports. They are fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or delegate content… while you sleep”. using Moderation Rules, all.
Where the I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz crazy.
With Agorapulse I will deal with them in 2 Manners.
- Therefore I really don’t see most of them in the first 17, I will filter my DMs. This is where the magic occurs. You can set up filters to weed out”many” of the bad DMs. Not all (sigh) but many.
- I can filter my feed by DMs or Mentions. I go to DMs and clear them out pretty quickly. To be fair I get so many DMs that are spam nowadays, it is hard not to miss the good ones. Auto DMs have literally made DMs useless to me personally, which is a shame.
Filtering and moderation functions for all accounts Types but I mainly use it for Twitter to”markers as reviewed” all the Auto DMs which come through saying”thanks to after”.
It mostly filters out The auto-DMs, and yes I’m sad that it grabs some real ones as well, but you’ve got to choose your battles!
And the moderation rules are not about spam. You can use them in several ways to
- Filter out content to be reacted to. Maybe you wish to have of the articles featuring a hashtag that is particular to be labeled in a manner — so you can respond to them afterwards.
- Filter those individuals that are SUPER out and post all of the time so that you don’t need to observe every Tweet in Agorapulse — only repond to them or natively in Twitter.
- So it is possible to categorize create customized tags such as comments and tweets and search on them!
- Create customized searches for keywords which you want to monitor
- In case you have one of the”big” level accounts (best for small agencies) you can have articles assigned to a group member (see 11 below).
Fundamentally the moderation purpose is another Bonus reason to think about Agorapulse for social media management.
A Killer Mobile App
If you are around and out And you will need to clean your inbox, the Agorapulse app is.
It is available on Android and iOS and it is super slick to use. I often prefer to use the program vs desktop computer to process my inbox as it’s really easy to review and procedure messages and mentions. Social Media Social Business
Agorapulse’s lineup feature Permits You to publish Your content onto a repeated, evergreen basis using smart categories — a lot like the way in that Meet Edgar permits you to set articles to be scheduled at certain times daily based on certain categories. It is used by me for Facebook and Twitter.
If you are using a tool like Meet Edgar and Need to Reduce costs, then contemplate Agorapulse’s evergreen content attribute instead (and you have the bonus of all the additional Agorapulse features).
Here are a few things Agorapulse for replicated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it’s super easy to set up and name Your queue add your program for articles to be printed on, and catogories. Then of adding content, the process is extremely intuitive. As you can see, it is a slick dash (the user experience is awesome).
Primarily, You Have to name and set your articles up Classes (all colour-coded and prepared for action!) .
Setting up your classes is easy… and color-coded!
All you have to, When You’ve set up your categories Do is add instances such as this, to the schedule.
Then I need to add content to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a handy visual/image preview of the article, to explain to you how it’ll look on the newsfeed of this platform.
Choose to Schedule your articles or include every article to your choice’s Queue. This component is easy, as you’ve already set up your queue in Step one. Your Queue, full of articles (and prepared to go) will appear something like this.
After a post is published, It Is Going to return to the Bottom of the queue, waiting to be queued.
Aside from using the queue function for repeated Content, you can decide to either.
- Add a post to the schedule as usual or
- Repeat your article a certain number of times (when you do so you will place the minimum amount of times between repetitions of this post). Note that you can accomplish this for Facebook but you have to be aware of the Twitter rules see below.
You Can Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has included a pause button. If there’s a natural catastrophe or for any reason it is not great timing to post, it is easy to pause the queue.
Perhaps you want to pause a lineup of articles At Christmas… it is simple with the pause button!
Meet Edgar includes a pause button and it was something That I actually wanted to see in any instrument that I chose to replace it with. I asked Agorapulse to add one and they did (they always listen — never be afraid to mention suggestions or provide opinions!) .
Use The Queue Function
The function can be for announcing useful Events such as a Facebook Live (should you hold them to a weekly or regular basis). Share your articles that must go out each week in a queue. I would advise that you vary the articles a little to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The principles are not Really fresh as discussed in this informative article by Agorapulse’s CEO Emeric Ernoult. It’s just that they are currently making a larger point of saying they will be enforced by them.
Fundamentally this imply that we can no longer Simultaneously post similar or identical articles to numerous accounts. This applies to duplicate content in the exact same account.
Let us take a look Twitter with Agorapulse whilst complying with the rules, so when you draft an image like this one to post to Twitter, you comply with the rules.
Note You Could choose to schedule or queue Your article to Twitter. Here’s where we have to consider the rules of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look closely At the picture above, you’ll realize that Agorapulse blocks my ability to place replicate content to more than a few of my Twitter accounts. The instrument recognises that I’m submitting to Twitter! This helps ensure that I stick to Twitter’s guidelines.
Content Demo Tips
This is the way I utilize Agorapulse to save loads of Time and remain out of Twitter Jail. With Agorapulse, you have two options for replicating a link.
- It is possible to opt to Schedule your post once (or more than once if you change it). Just add your post to do so, then pick the date and time you would like it to head out at. If it’ll be printed more than once, you will need to edit the replicated or duplicate tweets so they’re not”duplicate” content. More of this is under.
- More than once with variations or It is possible to choose to Queue your article once. Agorapulse recommends this. When you are queueing articles for Twitter, be sure you don’t select the option to”re-queue multiple times.” You can still use this attribute for some other platforms, but this is where you’d wind up in breach of Twitter’s rules. When I decide to do it this way, I’m sure it’s a special post, then add it to the top or bottom of this queue (ie I select”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Publish 1 tweet, and set that tweet to replicate a specific number of times. Below, I’ve set it to article more frequently than every 7 Days, as well as 6 repetitions. Just don’t forget to edit the repeats!
I could easily see, once I program that the 6 x repeats Those posts in my schedule. I would go in and alter them to emojis, text that is new, pictures or hashtags. Do this don’t do it later or you will forget.
Note. It’s Okay when you edit your posts, if the link stays the same. It is the text that you have to change each time.
I’d been utilizing Advanced Scheduling in this way For a while now to post fresh content — well ahead of the new”rules” were announced. I love to mix it up and it is better for engagement.
Do not forget Bulk Upload! Agorapulse also permits you to upload around some 100 pieces of content using a CSV file. Your photographs are included by this and can include content from any RSS feed! You can use this save hours and to curate content!
What is Coming For Queued Content?
The staff at Agorapulse is currently functioning on a Tool to produce the variations of tweets more easy for us, therefore we can still get out content and play nice with Twitter. This will be new functionality that will let us repeat our tweet variations all in the one easy interface. I’m looking forward to it. I am sure it’s going to be a timesaver! Social Media Social Business
Team Communication and Delegation
As Simple as Agorapulse is to utilize, you Don’t have to do all the checking and involvement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 a month), then you can upgrade to staff approval whereby you are able to assign tasks and approve messages across multiple staff members.
This is very good for customer support brilliance.
This feature is a good, if you are a team that is growing One to upgrade to.
Oh and guess what? Teamwork and Remarks happens in Real time. So if Joe and Jess are online at the exact same time working on the account, there will not be double-up. You can see what your staff is currently performing in real time.
Posting To Instagram
Agorapulse is A partner. This means that they are one of the tools to get access to Instagram’s API to allow auto-posting to Instagram which is HUGE!
In Case You Have one of the Company accounts with Agorapulse you can now auto-schedule to Instagram. This usually means you can organize your articles ahead of time and click when you’re ready OR you are able to, to post on your telephone auto article.
Make sure that you don’t forget to participate You autopost….posting is just part of the procedure. You have to follow up on replies and comments.
I believe that Agorapulse is the only tool Offers both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it is a win-win-win in case you have a business account. Are a distinct fee!
All you Want To do would be.
- Download the Agorapulse program and hook your Instagram account up.
- On Your program or desktop, schedule your Instagram article (add picture and caption) then program the time and date that you want to print it. You may choose to change on Auto-scheduling or you can use the program to connect through to Instagram and post the picture.
- When it’s time if you post will receive a notification through your mobile app. Just click”Publish” and you will be switched through to the Instagram program.
- Post as you would ordinarily on Instagram. Your copy/description will be duplicated and you want to glue it. Check you are ready to go and you have added as necessary!
I am impressed that Agorapulse has Added yet another feature that would ordinarily require us to use the attribute and a tool makes it even better. Bringing these tools saves you time AND money and is an integral reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here is where we get to Some features that are for the degree of membership on Agorapulse.
The ability to respond to ad comments Starts at Medium Level of Membership (starting at $99 per month)
With comments on advertisements is difficult for keeping up Facebook and Instagram ads. Agorapulse allows you to view them and engage with them and pulls to your inbox in the ad comments.
If you run ads and understand what it is like to maintain With the comments (including the spam), then you’ll know that this function is bliss for advertising managers and page admins. Bliss. Social Media Social Business
Bonus Free Tools
You can also take Advantage of those tools on their site including.
- A Facebook Page Barometer — to see how well your fan fares against your peers, and to test your own engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter functionality, right now
If you really need one More reason to test out Agorapulse then here it is.
It is affordable.
They have some of the pricing of any of the Social media management tools.
Prices begin at $49 each Month for small/solo companies with increasing prices for large medium and enterprise companies. You can find out more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media direction, attempt A number of the tools and take the free trial to get a spin, you will be hooked as I am.