Background Social Media Research
There are Many social media management tools, but one stands out among the crowd more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a couple of decades and I love it. In this article I share 12 Reasons Why I adore Agorapulse for Social Media Management and you will also. Social Media Research
There are many social media management applications that Deserve a mention here. I have used many of these at one time or another, such as Hootsuite, Sprout Social, and Buffer.
I will not go in their features . They are Solid choices.
But I switched to Agorapulse a Couple of Years ago Now and it has been my No 1 choice for social media direction since that time. You may read about some of the attribute comparisons between Agorapulse and other programs here.
However, for the purposes of This informative article, I wish to just focus on Agorapulse so you can consider it.
It may be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
It doesn’t have a lot of features that are extraneous You never use, making you think”what’s that used for?” . It’s sensible, no-fluff and super simple to use.
Dare I say, it’s even enjoyable (but we will get to that). Let’s take a peek at 12 reasons why I love Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I must mention that I do not necessarily use each and every function in precisely the exact same time. I do use a couple of tools. But I love that Agorapulse includes a suite of features that really do cover the majority of your social media marketing requirements.
In fact Have been slowly moving a lot of the features I use on programs over to Agorapulse. It is hard not to want to stay”in” this instrument since it’s so user-friendly and enjoyable to use. I have taken on a brand ambassador role with Agorapulse since writing this article. The article has been updated but my genuine love with this tool and the fact I can not do without it in my toolbox has not changed.
The Agorapulse Team And Staff
Let’s begin here. Because without this, the Rest of the things that I adore about Agorapulse imply nothing.
Customer service is at the core of business Agorapulse. If their customers are happy and using their instrument in the finest possible way, (and they get results), then everything falls into place. Their team focuses on client experience more.
Agorapulse also listens About what works, what they are able to build next and what needs improving. You are not only a client but part of a company. In fact, lots of the present features I am about to talk about came out of customer testimonials and feedback.
Caring about customers Is Agorapulse has shot up the rankings as one of those social media management tools with all the top reviews and customer satisfaction. Social Media Research
I’ve all outlined 12 reasons why I like Agorapulse Below, but let us start with a video summary of their current (awesome) update — then I will break down the key features. There is a lot to like.
Impressive, right? Let’s jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Function of engagement (which is the reason why I adore Agorapulse the most), let’s take a peek at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is one of the easiest I’ve used. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting work for Instagram as an official Instagram Partner).
The articles can be easily customised by you to match each platform. As it intuitive to use, I most likely don’t even have to go into detail about it here. You, (like me) should have the ability to work out how to program an easy post, readily and without education.
Scheduling is easy with Agorapulse! I could.
- Publish immediately
- Queue my post (more of this later)
- Schedule the post later on for time and a particular date.
It’s also super easy to schedule exactly the post to Go out on different platforms, on various occasions, while being optimised for all those platforms (changing the text or picture size).
1 feature I especially like is the capability to Type”@” and the title of the user and Agorapulse will bring up the possible accounts you can choose from on Twitter and Facebook. See Agorapulse suggests extra accounts when I start entering their business name.
This helps you to tag profiles and pages fast And saves you time searching for the right folks to add.
You could schedule easily to LinkedIn.
Publish to LinkedIn with Agorapulse
We’ll get to Instagram in a moment, but for now, Please be aware that publishing your content and scheduling in advance on Agorapulse is easy! And as I said, it is also possible to currently auto-post into Instagram with Agorapulse since they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a slick calendar opinion too, So you are able to see all of your posts ready to go across all of the programs.
And it is colour coded for people like me That additional level of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse mentions and has one pillar for me to react to notifications.
To me, that is”one job” to complete every day. And it’s really almost enjoyable to clear out my inbox.
It’s focused, it’s simple and it is super easy to Use, and that means you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you need to examine or respond to are available ). Your inbox things are highlighted as items.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for engagement in which you respond and engage via enjoys, retweets or responses.
You can also click on a user’s profile it. You will then see all of the information that you need — directly within Agorapulse (including any prior interactions).
Expand your history to be seen by a user profile!
Just one click and you will see if You’ve Got a History with the conversations and the consumer you’ve had before. This means you may provide the people the ideal attention at the moment.
Let’s break this down a bit more…
I can certainly see how many mentions and DMs I have Inside my inbox. If I am looking at this tweet from Ravi, I can see just how many tweets I have to review and that I can review or react to his conversation. It is the same for societal channels — your engagement all is in 1 place.
Never miss a mention in your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. When I’ve finished writing this post but it will be! I do not always get to inbox zero daily however I get there often enough to LOVE that”Congratulations” display!
It’s easy to check all your own references. You can Filter by mention or message type as follows.
Then review the articles you’ve replied to or dealt with. It is automatically marked as reviewed once a specific post is replied to by you.
Or you simply click on a place replying.
In the following example from Nicky, I can choose To reply (or answer from DM), review the article, delegate it to get somebody else (more of that later), retweet it “like” the post — all from within precisely the same dashboard area on Agorapulse.
Choose how you procedure or will participate the mention or message.
It’s, if I switch to Instagram, by Way of Example similar. I can see my recent engagement all, I see more information or will expand on articles. I can follow and unfollow. Social Media Research
Easily change between programs and accounts to Keep up with participation!
Being able to see your comments ALL are handy on Instagram, in which you usually can see the last 50 mentions on your own feed. In case you have a high number of followers it’s impossible to maintain with mentions. Agorapulse changes all that which is huge for influencers and brands.
Excited? You Can now engage your with ALL Mentions, even when you are a little late getting to them.
And I could also participate by Switching to Facebook too.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this stage (you can just print to LinkedIn.
Agorapulse retains all my engagement in 1 area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It’s about participating with them.
Like I shared above, Agorapulse allows me to Easily monitor and participate with my best advocates employing the”Fans and Followers” attribute. From in your Twitter account, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I hunted in this scenario below “TOP”.
With favorites you can add profiles and a star to “favorite” people that you would like to follow carefully in Agorapulse. This way, you have their articles accessible in their own thread! It’s easy retweet their content and to engage with them!
You see positions for the following in just About each profile perspective on Agorapulse.
- Engaged — the person has said you (directly, or through an answer to a dialogue ) or delivered you a DM.
- Ambassador — this individual posted links to your site or has retweeted you.
- Influencer — this person is frequently retweeted (more than 20 times during the previous 30 days).
In the situation of Nicky, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is somebody I should be participating with (and I do! ) ) .
On Facebook Function shows you who has said your webpage, and the number of times they’ve enjoyed and commented or delivered a message, as well as their last interaction with you. You can prohibit them from the page from inside Agorapulse, although I expect that happens infrequently!
On Instagram you Will see who has left comments their followers/followed that is total counts and you can follow or unfollow from within Agorapulse.
These metrics give you a clear picture of who Follows you, promotes you and engages with you the most.
- Setup custom groups of followers inside Agorapulse’s dash
- Search on each of their interactions
- Search in their own messages, and
- Add personal notes.
When you have all It to take part in communication with those people — perhaps reach out to thank them or surprise and pleasure them! Social Media Research
Advanced Monitoring, Search And Reports
Consider Agorapulse as your personal Private investigator. It’s possible to use the Tracking work on Instagram to.
- Hashtag hunts.
- Perform location searches.
What is so great about this? It opens a whole new World of possibility for locating (and linking ) talks about any topic you like (including your brand).
The potential for businesses is huge With this attribute, especially tourism.
When it comes To reports, Agorapulse really excels. With one click you can create a report that’s easy to decode and simple to produce. GREAT for showing clients!
Agorapulse Reports enable you to break down your Audience in a means that makes sense.
The detailed reports can help you locate a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on engagement and reach
- Development metrics over time. Agorapulse gives you a reading re if a specific metric is decreasing or increasing over a period and automatically compares metrics.
- Community management data like reaction time and response speed
- Benchmarking your Facebook Page against opponents
Your best performing content is analysed and Introduced in report form. You may also download it as a csv file to show it to that the people/clients/team that needs to view the most.
For social media managers and agencies that this is Enormous, as it allows you to supply information that is easy-to-read to your clientele.
You can also have a glance at your competitors!
Nearly everybody I know who uses Agorapulse to get Social media management raves about the accounts. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse describes it as being in a position to”tag, bookmark, hide, delete or delegate articles… while you sleep”. using Moderation Rules, all.
Where the, I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I can deal with them in 2 Ways.
- My DMs can be filtered by me so that I really don’t see almost all of them in the first location. This is where the magic occurs. You can set up filters to weed out”many” of the bad DMs. Not all (sigh) but most.
- I will filter my feed by Mentions or DMs. I visit DMs and clear them out. To be honest I get so many DMs which are spam nowadays, it’s hard not to miss the good ones. Automobile DMs have literally made DMs useless to me, which is a shame.
Moderation and filtering functions for all account Types but I mainly use it for Twitter to”mark as reviewed” all of the Auto DMs which come through saying”thanks for after”.
It filters out The auto-DMs, and yes I’m sad that it catches some actual ones also, however you have to choose your battles!
And the moderation rules are not merely about spam. You can use them in several ways to
- Filter out articles to be reacted to. Perhaps you want to have all of the articles featuring a hashtag that is specific to be tagged in a specific way — so you’re able to respond to them.
- Filter those individuals that are SUPER out and post all of the time that you don’t have to see every Tweet in Agorapulse — only repond to them or in Twitter.
- So it is possible to categorize create customized tags and search on them!
- Create custom searches for keywords that you want to track
- In case you’ve got one of those”large” level accounts (best for smaller agencies) you’ll have articles assigned to a group member (see 11 below).
Basically the moderation function is another Bonus reason to think about Agorapulse for social media management.
A Killer Mobile App
If you are out and around And you will need to clear your inbox, the more Agorapulse app is something that you will love.
It’s available on iOS and Android and it is super slick to use. I often prefer to use the program vs background to process my inbox since it is so easy to review and process mentions and messages. Social Media Research
Agorapulse’s queue feature allows you to publish Your content on a replicated, evergreen basis utilizing smart categories — a lot like the manner in which Meet Edgar allows you to set posts to be scheduled at certain times daily based on certain categories. I use it to Twitter and Facebook.
If you are using a tool like Meet Edgar and Need to Reduce costs, then consider Agorapulse’s evergreen content attribute instead (and you have the bonus of all the other Agorapulse attributes ).
Here are a Couple of things Agorapulse for queued content.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it simple to set up and title Your queue catogories, and insert your schedule to get articles to be printed on. Then the process of adding content is extremely intuitive. As you can see, it’s a slick dashboard (the user experience is amazing ).
Firstly, set your articles up and You Have to name Classes (all colour-coded and ready for action!) .
Setting up your categories is simple… and color-coded!
Once you’ve set up your classes, all you have to Do is add times such as this, to the program.
Then I need to add content to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a preview of this post, to explain to you how it will look on this platform you select when you publish its newsfeed.
Choose to Schedule your posts or include each article to the Queue of your selection. This component is easy, as you’ve already set your queue up in Measure one. Your Queue, full of posts (and prepared to go) will appear something like this.
After a post is published, it will return to the Bottom of the queue, waiting to be queued.
Apart from utilizing the queue function for perennial Content, you can also choose to either.
- Add a post to the program as usual or
- Repeat your post a certain number of times (when you do so you may set the minimum number of times between repetitions of this article ). Be aware you could accomplish this to get Facebook but you need to be aware of the Twitter rules see below.
You May Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. It’s not great time to post or if a catastrophe is, you can pause the queue with a single click.
Perhaps you want to pause a seasonal queue of posts At Christmas… it’s easy with the pause button!
Meet it had been something and Edgar has a pause button That I actually wanted to see in any instrument that I opted to replace it with. I requested Agorapulse to add one and they did (they constantly listen — never be afraid to mention suggestions or give feedback!) .
Utilize The Queue Function
The queue function could be useful for announcing Events such as a Facebook Live (if you hold them on a weekly or regular basis). Share your articles that must go out each week at a specific time of the week in a queue. I would recommend a little varies the posts to keep the content fresh and.
This functions with Twitter but with for Facebook we Have to check at a few”changes” into Twitter’s terms of usage…. Social Media Research
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The principles Aren’t Fresh as addressed in this informative article by Agorapulse’s CEO Emeric Ernoult. It is just that they are making a point of saying they will be enforced by them.
Fundamentally this imply that we can Simultaneously post content that is identical or similar . This also applies to replicate content at exactly the same account.
Let us take a look at how you can post to Twitter with Agorapulse whilst complying with all the principles, so you obey the rules, once you draft an image similar to you to post to Twitter.
Note that you can choose to program or queue Your article to Twitter. Here is where we have to consider Twitter’s principles and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look more closely At the image above, you will realize that Agorapulse blocks my ability to place replicate content to over a few of my Twitter accounts. The instrument recognises that I’m posting to Twitter! This helps ensure that the guidelines of Twitter are adhered to by me.
Content Demo Tips
Here is how I use Agorapulse to save me loads of Time and stay from Twitter Jail. With Agorapulse, you have two options for replicating a hyperlink.
- You can opt to Schedule your post once (or more than once if you vary it). Simply add your post to do so, then choose the time and date you would like it to go out at. If it will be published more than once, you’ll want to edit the repeated or duplicate tweets so that they’re not”duplicate” content. More of this is under.
- You can choose to Queue your post once or more than with variations. Agorapulse advocates this. When you are queueing content for Twitter, be sure you don’t choose the option to”re-queue multiple times.” This is where you’d wind up in breach of the rules of Twitter, although you can use this attribute for other platforms. While I decide to do it this way, I’m sure it’s a unique place, then add it on the top or bottom of this queue (ie I select”queue next” or”queue last”).
Advanced Scheduling is also used by me to Write 1 tweet, then set that tweet. Below, I have set it to article more often than every 7 Days, as well as 6 repetitions. Don’t forget to edit the repeats!
I could see After I schedule that the 6 x repeats Those articles in my schedule. I’d go directly in and alter them to emojis text that is new, pictures or hashtags. Do this quickly — don’t do it later or you will forget.
Note. It is If the link remains the same when you edit your articles, Okay. It’s the text that you need to change each time.
I had been using Advanced Scheduling in this manner For a little while now to post new content — well before the new”principles” were announced. I love to mix up it and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also permits you to upload around a 100 parts of content at once by using a pre-populated CSV file. Your photographs are included by this and can incorporate articles from any RSS feed! You might even use this to curate content and save hours!
What’s Coming To Queued Content?
The staff at Agorapulse is currently functioning on a Tool to make us tweets’ variants, therefore we can get content out and play nice with Twitter. This is new functionality that will enable us to replicate our tweet variants quickly — all in the one simple interface. I’m looking forward to it. I’m convinced it will be a timesaver! Social Media Research
Team Communication and Delegation
As easy as Agorapulse is to utilize, you Don’t need to do all the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 a month), then it’s possible to upgrade to team approval whereby you can assign tasks and approve messages across multiple staff members.
This is GREAT for customer service brilliance.
This feature is a good, if you are a growing team You to upgrade to.
Oh and guess what? Teamwork and comments happens in Real time. If Joe and Jess are online at precisely the same time working on the account, there will not be double-up. It is possible to see exactly what your team is currently performing in real time.
Posting To Instagram
Agorapulse is A proud partner. This means that they are one of the tools to get entry to the API to allow auto-posting to Instagram which is HUGE of Instagram!
In Case You Have one of the Company accounts with Agorapulse you can into Instagram. This means that you can now organize your articles ahead of time and click on when you are ready OR you are able to to post in your telephone auto post.
Make sure that you don’t forget to participate You autopost….posting is merely part of this procedure. You have to follow up on answers and comments.
I Think That Agorapulse is the only tool Offers both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it’s a win-win-win in case you have a company account. Instagram tools that give you testimonials are a fee!
All you need To do is.
- Download the Agorapulse program and hook up your Instagram account.
- On Your app or desktop, schedule your Instagram article (add picture and caption) then schedule the date and time that you need to publish it. You may opt to switch on Auto-scheduling or you’ll be able to use the program to link through to Instagram and place the picture.
- If you post will get a notification via your program when it is time. Just click”Publish” and you will be switched through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description is going to be duplicated and you want to paste it. Check you are ready to go and you have additional as necessary!
Again, I am impressed that Agorapulse has Added yet another feature that would ordinarily require us to use the feature and a separate tool makes it even better. Bringing these tools collectively saves you time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here’s where we get to Some features which are for the higher level of membership Agorapulse.
The capability to respond to ad comments Begins at Moderate Level of Membership (starting at $99 a month)
With opinions on advertisements is hard for keeping up Both Facebook and Instagram ads. Agorapulse allows you to view them and participate with them readily and pulls to your own inbox from the ad comments.
If you understand what it is like to keep up and run advertisements With the remarks (including the spam), then you’ll know that this purpose is bliss for advertising managers and webpage admins. Bliss. Social Media Research
Bonus Free Tools
You can take Advantage of these tools on their site including.
- A Facebook Page Barometer — to determine how well your fan fares against your peers, and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter performance, right now
If you really want one More reason to check out Agorapulse here it is.
They have some of the best pricing of any of those Social media management tools.
Prices start at $49 each Month for small/solo businesses with raising costs for enterprise, large and medium businesses. You can find out more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media management, try A number of the free tools and choose the free trial for a spin, you’ll be as hooked as I am.