Intro Social Media Publishing Tools
You will find Many social media management programs, however, one stands out among the crowd more and more each year — Agorapulse. I have used Agorapulse for Social Media Management for a few years and I love it. In this article I share 12 Reasons Why I adore Agorapulse for Social Media Management and you will too. Social Media Publishing Tools
There Are Lots of social media management applications that Deserve a mention here. I’ve used many of these at one time or another, such as Hootsuite, Sprout Social, and Buffer.
I will not go in their features . They are Solid options.
But I switched to Agorapulse a few years ago It and Today has been my No 1 choice for social media direction since that time. You may read about some of the feature comparisons between Agorapulse and other programs here.
However, for the purposes of This post, I want to focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
In Reality, it may be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it doesn’t have features that are extraneous That you never use, making you think”what is that used for?” . It is sensible, no-fluff and super simple to use.
Dare I say, it is even enjoyable (but we’ll get to that). Let’s take a peek why I love Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I should mention that I don’t always use each and every function in the exact same moment. I do use a couple of different tools. However, I love that Agorapulse includes a package of features that actually do cover the majority of your social media advertising requirements.
In fact Have been gradually moving lots of the attributes I use on programs over to Agorapulse. It is difficult not to wish to remain”in” this instrument as it is so user-friendly and enjoyable to use. I have taken on a brand ambassador part with Agorapulse since writing this post. The article has been updated but my real love for this particular tool and the fact I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Culture And Team
Let us start here. Because with this Remainder of the things I adore about Agorapulse imply nothing.
Customer service is at the core of company Agorapulse. If their clients are happy and utilizing their tool in the best possible way, (and they get results), then everything falls into place. Their staff concentrates more.
Agorapulse also stinks About what works, what needs improving and what they can build next. Thus, you are not only a client but a part of a business where your voice will be heard. In fact, many of the features that I am going to talk about came out of customer recommendations and opinions.
Caring about customers Is Agorapulse has taken up the rankings as among the social media management tools with all the best reviews and customer satisfaction. Social Media Publishing Tools
I’ve all outlined 12 reasons why I love Agorapulse Below, but let us begin with a video overview of the current (awesome) update — then I’ll break down the critical features. There’s a lot to like.
Impressive, right? Let’s jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Function of participation (which is the reason why I love Agorapulse the most), let’s take a look at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is one of the easiest I’ve used. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting function for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to suit each platform. As it intuitive to use, I don’t even have to go into detail about it . You, (like me) need to be able to work out how to program an easy post, readily and without education.
Scheduling is easy with Agorapulse! I could.
- Publish instantly
- Queue my article (more of that later)
- Schedule the article later on for a specific date and time.
It’s also easy to schedule the Exact Same article to Head out on different platforms, on different times, while being optimized for those platforms (altering the text or image size).
One feature I like is the ability to Kind”@” and then the name of the consumer and Agorapulse will bring up the probable accounts you can pick from on Twitter and Facebook. Notice Agorapulse suggests additional accounts once I start entering their business name.
This helps you to label profiles and pages quickly And saves you time looking to add.
You could also schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram in a moment, but for today, Please know that publishing your content and scheduling in advance on Agorapulse is easy! And as I said, it is also possible to now auto-post to Instagram using Agorapulse since they are an official partner and have access to that new attribute via Instagram’s API.
Oh and they have a pretty calendar view So you can see of your articles ready to go across all the platforms.
And it’s colour coded for folks like me That additional level of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse mentions and has 1 pillar for me to respond to notifications.
To me, that’s”one task” to complete each day. And it’s really almost enjoyable to clear out my inbox.
It’s concentrated, it’s easy and it is easy to Use, so you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to examine or respond to can be found). Your inbox items are emphasized To Review for every platform as items.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for engagement where you engage and respond via retweets enjoys or replies.
You can also click on a user’s profile to expand it. You’ll then see all of the info that you want — right within Agorapulse (including any prior interactions).
Expand a user profile to realize your history!
If you have a just one click and you will see History with the consumer and the conversations you have had before. This means you can give the people the ideal care at the moment.
Let’s break this down a little more…
I can see how many mentions and DMs I have Inside my inbox. If I am looking at this tweet from Ravi, I will see how many tweets I must review and I will review or respond to his tweet. It is the same for other channels — your engagement all is in one area.
Never miss a mention on your inbox!
I know my inbox Isn’t empty in this screenshot. When I’ve finished writing this post but it will be! I do not always get to tune zero daily but I get there often enough to LOVE that”Congratulations” display!
It’s easy to inspect all your own references. You can Even filter by message or cite kind as follows.
Then review the articles you’ve responded to or dealt with. It is marked as reviewed once you respond to a specific post.
Or you simply click on a place to critique it without replying.
I could select To answer (or answer from DM), review the post, delegate it for somebody else (more of that later), retweet it or”like” the article — all from within the exact same dashboard area on Agorapulse.
Choose how you process or will engage the mention or message.
It’s, if I switch to Instagram, by Way of Example similar. I can view all of my recent engagement, I see information or will expand on posts. I unfollow and can follow. Social Media Publishing Tools
Easily switch between accounts and programs to Keep up with engagement!
Being able to see your comments ALL are handy on Where you generally can only find the last 50 mentions on your feed. If you’ve got a large number of followers it’s impossible to keep up with mentions. Agorapulse alters that which is enormous for influencers and brands.
Excited? You Can now engage with All your Mentions when you are getting to them.
And I could also participate by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this point (you can just print to LinkedIn.
Agorapulse keeps all of my participation in one place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It’s about participating with them.
As I shared above, Agorapulse allows me to Easily monitor and participate with my best advocates employing the”Fans and Followers” attribute. From in your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I searched in this case under “TOP”.
To profiles you can add a star with favorites to “favorite” folks that you want to follow closely in Agorapulse. This way, you’ve got their articles accessible in their own thread! It’s easy retweet their content and to engage with them!
You will also see rankings for your following in only About every profile view on Agorapulse.
- Engaged — the person has mentioned you (directly, or via a reply to a conversation) or delivered you a DM.
- Ambassador — this individual has retweeted posted or you links to your website.
- Influencer — this individual is often retweeted (more than 20 times throughout the last 30 days).
In Nicky’s situation, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is someone I ought to be engaging with (and I do!) .
On Facebook Function shows you who’s mentioned your page, and the number of times they have liked and commented or delivered a message, as well as their last interaction with you. It is also possible to ban them from inside Agorapulse, but I expect that happens infrequently!
On Instagram you Will see who’s left comments in your article, their followers/followed that is complete counts and you can trace or unfollow from inside Agorapulse.
You are given a clear image of who by these metrics Follows you, promotes you and engages with you the maximum.
- Set up custom classes of followers inside Agorapulse’s dashboard
- Search on each of their interactions
- Search in their messages, and
- Add personal notes.
When you have all of this information you can use It to engage in positive communication with these people — surprise and delight them or maybe reach out to thank them! Social Media Publishing Tools
Advanced Monitoring, Reviews And search
Think of Agorapulse as your personal Investigator that is Private. You can use the Tracking function on Instagram to.
- Hashtag hunts.
- Place that is perform searches.
What’s so great? It opens up a whole new World of possibility for locating (and joining) conversations around any topic you like (including your brand).
The Capacity for companies is huge Especially tourism.
When it comes To reports, Agorapulse really shines. With one click you can make a report that’s not difficult to decode and easy to produce. GREAT for showing customers!
Agorapulse Reports help you to break your Audience in a way which makes sense.
The reports also can help you locate a range Information including.
- Your best performing articles (ie articles, tweets etc) based on engagement and reach
- Evolution metrics with time. Agorapulse automatically compares metrics over the years and gives you a quick reading re if a particular metric is decreasing or increasing over a time.
- Community management statistics such as reaction time and response rate
- Benchmarking your Facebook Page against competitors
Your best performing material is analysed and Presented in report form. You can also download it as a csv file to show it to that the people/clients/team that needs to see the most.
For social media managers and agencies this is Enormous, as it allows you to provide your clientele with information.
You can have a glance in your competitors!
Just about everyone I know who uses Agorapulse for Social media direction raves about the reports. They’re fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or delegate articles… while you sleep”. All by using Moderation Rules.
In which the, I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I will deal with them Manners.
- Therefore I don’t see almost all of them in the first 17, I will filter my DMs. This is where the magic happens. You can set up filters to weed out”most” of the bad DMs. Not all (sigh) but many.
- I will filter my feed by DMs or Mentions. Clean them out and I usually go to DMs. To be fair I get numerous DMs that are spam these days, it’s hard not to miss the excellent ones. Auto DMs have made DMs useless to me, which is a true shame.
Moderation and filtering works for all account Types but I mainly use it for Twitter to”markers as reviewed” all the Auto DMs that come through saying”thanks for after”.
It filters out The auto-DMs, and yes I’m sad that it catches some actual ones also, but you’ve got to pick your battles!
And the moderation principles are not about spam. You can use them in many ways to
- Filter out articles to be responded to — on any platform. You wish to have the articles featuring a specific hashtag to be tagged in a certain manner — so you can respond to them.
- Filter out those people that are SUPER engaged and post all the time that you don’t need to see every Tweet in Agorapulse — only repond to them sometimes or in Twitter.
- So it is possible to categorize create customized tags for tweets and remarks and search on them!
- Create customized searches for key words which you want to track
- If you have one of the”big” level accounts (greatest for smaller agencies) you can have articles assigned to a team member (see 11 below).
Fundamentally the moderation function is just another Bonus motive to consider Agorapulse for social media management.
A Killer Mobile App
If you are out and around And you need to clean your inbox, the more Agorapulse app is something you will love.
It’s accessible on iOS and Android and it is super slick to use. I often prefer using the app vs background to process my inbox since it’s so easy to review and process messages and mentions. Social Media Publishing Tools
Agorapulse’s queue feature Permits You to publish Your articles onto a repeated, evergreen basis utilizing intelligent categories — much like the manner in which Meet Edgar permits you to set posts to be scheduled at certain times of day based on particular categories. I use it for Twitter and Facebook.
If you are currently using a tool and want to Reduce costs, then contemplate Agorapulse’s evergreen content feature instead (and you have the bonus of all the additional Agorapulse features).
Here are a Couple of things Agorapulse for replicated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it’s super easy to set up and name Your queue catogories, and insert your schedule to get posts to be printed on. Then the procedure for adding content is extremely intuitive. As you can see, it’s a slick dash (the user experience is awesome).
Primarily, you need to name and set up your articles Classes (all colour-coded and prepared for action!) .
Setting up your classes is easy… and color-coded!
Once you’ve set up your classes, all you Need to Do is add instances such as this, to the program.
Then I need to include awesome content to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a handy visual/image preview of this post, to show you how it’ll appear on the newsfeed of the platform when you print it you choose.
Choose to Schedule your articles to a specific time slot, or add every post to the Queue of your choice. This part is easy as you set up your queue in Measure one. Your Queue, full of posts (and ready to go) will appear something like this.
Once a post is published, It Is Going to return to the Bottom of the lineup, waiting to be queued again.
Aside from using the queue operate for perennial Content, you might decide to either.
- Add a post to the schedule as usual or
- Replicate your article a specific number of times (once you do this you will place the minimum number of times between repetitions of the article ). Note that you can accomplish this for Facebook but you need to be aware of the Twitter rules see below.
You Can Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has added a pause button. It’s not great time to post or When a disaster is, you can easily pause the queue with a single click.
Perhaps you want to pause a lineup of articles At Christmas… it’s simple with the pause button!
Meet Edgar includes a pause button and it had been something That I actually wished to see which I opted to replace it with. I requested Agorapulse to add one plus they did (they always listen — never be reluctant to mention tips or give opinions!) .
Utilize The Queue Function
The function could be for announcing useful Events like a Facebook Live (if you hold them to a weekly or regular basis). Share your content that needs to go out weekly in a queue. I’d recommend you change the posts a little to keep the material fresh and.
This functions with Twitter but with for Facebook Have to look at a few”changes” into Twitter’s terms of usage…. Social Media Publishing Tools
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The rules Aren’t New as discussed by Agorapulse’s CEO Emeric Ernoult. It is just that now they’re currently making a point of saying they’ll apply them.
Basically this imply that we can no longer Simultaneously post content that is similar or equal to numerous accounts. This applies to replicate content in the same account.
Let us take a look at how you can still post to Twitter with Agorapulse whilst complying with all the rules, so you comply with the rules when you draft a picture similar to you to post to Twitter.
Note that you can elect to to queue or program Your article to Twitter. Here’s where we have to consider Twitter’s rules and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look closely In the picture above, you’ll realize that Agorapulse blocks my ability to place replicate content to more than a few of my Twitter accounts. The tool recognises that I am submitting to Twitter! This helps ensure that the guidelines of Twitter are adhered to by me.
Content Demo Tips
This is how I use Agorapulse to save me loads of Time and remain from Twitter Jail. With Agorapulse, you have two options for repeating a link.
- It is possible to opt to Schedule your article once (or more than once in the event that you vary it). To do this, just put in your article, then pick the date and time you would like it to go out at. If it will be printed more than once, you’ll need to edit the replicated or duplicate tweets so that they’re not”duplicate” content. A lot of that is below.
- More than once with variants or you can choose to Queue your article once. Agorapulse recommends this. When you are queueing content for Twitter, make sure that you don’t choose the option to”re-queue multiple times.” This is where you’d end up in breach of Twitter’s rules, although you are still able to use this attribute for some other platforms. While I choose to do it this way, I’m sure it’s a unique place, then add it on the top or bottom of this queue (ie I select”queue next” or”queue last”).
Advanced Scheduling is also used by me to Write 1 tweet, set that tweet. Below, I’ve set it to article than every 7 Days, as well as 6 repetitions. Just don’t forget to edit the repeats!
After the 6 x repeats are scheduled by me, I could easily see Those posts in my schedule. I would go directly in and alter them to emojis new text, pictures or hashtags. Do this quickly — don’t do it or you may forget.
Note. It is If the link remains the same when you edit your articles Okay. It’s the text that you need to change each time.
I had been utilizing Advanced Scheduling in this manner For a little while now to post fresh content — well ahead of the new”principles” have been announced. I like to mix up this and it is better for involvement.
Don’t forget Bulk Upload! Agorapulse also permits you to bulk upload up to some 100 pieces of content simultaneously using a CSV file. This also can include articles and includes your photos! You might also use this save hours and to curate content from different sites!
What is Coming To Queued Content?
The team at Agorapulse is functioning on a Tool to produce us the variants of tweets, so we play nice and can still get out content quickly. This will be new functionality that will enable us to replicate our tweet variants quickly — in the one simple interface. I am looking forward to it. I’m convinced it will be a timesaver! Social Media Publishing Tools
Team Communication and Delegation
As Simple as Agorapulse is to utilize, you Don’t have to do all of the checking and involvement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 per month), then it’s possible to upgrade to staff approval whereby you are able to assign tasks and accept messages around multiple staff members.
This is very good for customer support brilliance.
This feature is a good if you are a team that is growing You to upgrade to.
Oh and guess what? Comments and teamwork happens in Real time. If Joe and Jess are online at precisely the same time working on precisely the account, there won’t be double-up. You can see what your team is performing in real time.
Posting To Instagram
Agorapulse is A Instagram partner. This also suggests they are among the very first tools to acquire access to the API to allow auto-posting to Instagram that is HUGE of Instagram!
If you have one of the business accounts with Agorapulse you can now auto-schedule into Instagram. This usually means that you can organize your articles beforehand and click to post on your telephone when you are ready OR you are able to auto article.
Make sure that you don’t forget to engage You autopost….posting is merely part of this process. You have to follow up on replies and comments.
I Think That Agorapulse is the only tool Provides both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it is a win-win-win if you have a company account. Instagram tools that provide you testimonials are a distinct fee!
All you need To do is.
- Download the Agorapulse program and hook your Instagram account.
- On Your app or background , schedule your Instagram post (add picture and caption) then program the time and date you need to print it. You may choose to switch on Auto-scheduling or you can use the program to connect through to Instagram and post the picture.
- If you post will get a notification through your cellular program when it is time to post. Simply click”Publish” and you will be switched through to the Instagram app.
- Post as you would normally on Instagram. Your copy/description is going to be duplicated and you want to glue it into the Instagram program. Check you’re ready to go and you have hashtags additional as necessary!
Again, I am super impressed that Agorapulse has Added yet another feature that would ordinarily require us to use the attribute and another tool makes it even better. Bringing these tools saves time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Ad Remarks
Here’s where we get to Some features that are for the level of membership Agorapulse.
The ability to respond to ad comments Begins at Moderate Level of Membership (beginning at $99 per month)
With opinions on advertisements is difficult for keeping up Facebook and Instagram ads. Agorapulse allows you to see them and participate with them and pulls to your own inbox from the advertisement comments.
If ads run and know what it’s like to keep up With the comments (such as the spam), then you’ll know that this function is bliss for advertising managers and webpage admins. Bliss. Social Media Publishing Tools
Bonus Free Tools
You can choose Advantage of these tools on their site.
- A Facebook Page Barometer — to determine how well your fan fares and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter functionality, right now
If you really want one More reason to check out Agorapulse then here it is.
It is affordable.
They have some of the best pricing of some of those Social media management applications.
Prices start at $49 each Month for small/solo businesses with prices for large, medium and enterprise companies. You can discover more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media direction, attempt A number of their free tools and also choose the free trial to get a spin, you’ll be hooked as I am.