Background Social Media Publishing
You will find Many social media management programs, however, one stands out among the audience more and more each year — Agorapulse. I have used Agorapulse for Social Media Management for a few decades and I love it. In this article I discuss 12 Reasons Why I love Agorapulse to Social Media Management and why you will also. Social Media Publishing
There are many social media management tools that Deserve a mention . I have used many of these including Hootsuite Sprout Social, and Buffer.
I will not go into their features . They are Solid options.
But I changed to Agorapulse a few years ago Today and it has been my 1 choice to social media direction since that time. You may read about some of the feature comparisons between Agorapulse and other programs .
But for the purposes of This post, I want to focus on Agorapulse so you can consider it.
In fact, it may be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
It doesn’t have a lot of features that are extraneous You never use, making you think”what is that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it is even enjoyable (but we’ll get to that). Let’s take a look at 12 reasons why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I must mention that I do not always use EVERY single function in the exact same moment. I do use a couple of different tools. However, I really like that Agorapulse has a package of features that actually do cover most of your social media advertising requirements.
In fact Have been slowly moving lots of the features I use on programs over to Agorapulse. It is hard not to wish to stay”in” this tool since it’s so user-friendly and enjoyable to use. I also have taken on a new ambassador part with Agorapulse since writing this article. The article has been updated but my real love for this particular tool and the fact that I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Team And Staff
Let us begin here. Because with this Rest of the things I adore about Agorapulse mean nothing.
Customer service is at the core of business Agorapulse. If their customers are happy and using their tool in the best possible manner, (and they get results), then everything falls into place. Their team focuses more.
Agorapulse also stinks To clients about what works, what they can build and what needs improving. You are not only a customer but a part of a company. In reality, lots of the features that I am going to speak about came out of feedback and customer testimonials.
Caring about clients Is Agorapulse has taken up the rankings as among those social media management programs with all the top reviews and customer satisfaction. Social Media Publishing
I’ve summarized all 12 reasons why I love Agorapulse Below, but let’s begin with a video summary of their recent (awesome) update — then I will break down the critical features. There’s a lot to like.
Impressive, right? Let us jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of engagement (that is the reason why I adore Agorapulse the most), let us take a look at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is among the easiest I have used. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting work for Instagram as an official Instagram Partner).
You can customise the posts to suit each platform. I most likely don’t even have to go into detail about it , as it’s super intuitive to use. You, (like me) need to have the ability to work out how to program an easy article, easily and without education.
Scheduling is simple with Agorapulse! I could.
- Publish immediately
- Queue my article (more of this later)
- Schedule the article in the future for a particular date and time.
It’s also super easy to schedule the Exact Same post to Head out on different platforms, on various occasions, while being optimised for those platforms (changing the text or picture size).
1 feature I like is the ability Kind”@” and then the title of the user and Agorapulse will bring up the possible account you can pick from on Twitter and Facebook. See how Agorapulse suggests extra accounts when I start entering their company name.
This helps you to label pages and profiles fast And saves you time searching for the right folks to include.
You can also schedule to LinkedIn.
Easily print to LinkedIn with Agorapulse
We’ll get to Instagram at a moment, but for today, Please know that publishing your articles and scheduling in advance on Agorapulse is simple! And like I said, you can also currently auto-post to Instagram using Agorapulse since they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a Fairly slick calendar opinion That means you are able to see all of your posts ready to go across all of the platforms.
And it’s color coded for people like me That extra amount of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse has just 1 pillar for me to react to notifications and mentions.
To me, that’s”one task” to complete every day. And it’s really almost enjoyable to clear out my inbox.
It is concentrated, it’s easy and it is simple to Use, and that means you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you will need to examine or respond to are available ). Your inbox things are highlighted as things.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for engagement where you engage and respond via retweets, enjoys or responses.
You can click on a user’s profile to expand it. You’ll then see all of the info you need — right within Agorapulse (including any previous interactions).
Expand your history to be seen by a user profile!
If you have a just one click and you can see History with the conversations and the consumer you’ve had before. This means you can give the people the ideal care at the right time.
Let’s break this down a bit more…
I can see how many mentions and DMs I have Inside my inbox. If I am looking at this tweet from Ravi, I will see just how many tweets that I have to review and I can review or react to his tweet. It is the same for other channels that are societal — your engagement all is in one area.
Never skip a mention on your inbox!
I know my inbox Isn’t empty in this screenshot. When I’ve finished writing this post but it’s going to be! I don’t always get to tune zero every day but I get there often enough to LOVE that”Congratulations” display!
It’s simple to inspect all of your mentions. You can Even filter by mention or message type as follows.
Simply review the articles responded to or dealt with. As soon as you respond to a post, it is automatically marked as reviewed.
Or You Just click on a post replying.
I could select To answer (or answer by DM), examine the article, delegate it for someone else (more of that later), retweet it “just like” the post — all from within the exact same dashboard place on Agorapulse.
Choose how the mention will participate or procedure or message.
If I switch to Instagram it’s similar. I can see my recent engagement all, I can enlarge on articles or see info about an individual. I unfollow and may follow. Social Media Publishing
Change between accounts and programs to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, in which you usually can find the past 50 mentions on your own feed. In case you’ve got a high number of followers it is not possible to maintain with mentions. Agorapulse changes all that which is huge for brands and influencers.
Excited? Now you can engage with ALL of your Mentions when you are getting to them.
And I can also participate by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this stage (you can only print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It’s about engaging with them.
As I shared above, Agorapulse enables me to Easily monitor and participate with my very best advocates using the”Fans and Followers” feature. From within your Twitter accounts, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I hunted in this case under “TOP”.
With favorites you can add a celebrity to profiles to “favorite” people that you want to follow carefully in Agorapulse. This way, you have their articles readily accessible in their very own thread! Now it’s simple to engage together and retweet their content!
You’ll also see positions for the following in only About each profile view on Agorapulse.
- Engaged — the person has said you (directly, or via an answer to a conversation) or sent you a DM.
- Ambassador — this individual posted links to your site or has retweeted you.
- Influencer — this person is often retweeted (over 20 times during the previous 30 days).
In the case of Nicky, she is all 3 with respect to my @sociallysorted Twitter account. Nicky is somebody I should be engaging with (and I do! ) ) .
On this, Facebook Function shows you who has mentioned your webpage, and how many times they’ve enjoyed and commented or delivered a message, as well as their last interaction with you. It is also possible to prohibit them from within Agorapulse, but I hope that happens rarely!
On Instagram you Will see who’s left comments on your article, their followers/followed that is complete counts and you can trace or unfollow from inside Agorapulse.
These basic metrics give you a clear image of who Follows you, promotes you and participates with you the most.
- Setup custom classes of followers inside Agorapulse’s dash
- Search on each of their interactions
- Search on their messages, and
- Add notes.
When you have all of this information you can use It to engage in positive communication with those people — maybe reach out to them to thank them or surprise and pleasure them! Social Media Publishing
Advanced Monitoring, Search And Reports
Consider Agorapulse as your own Private investigator. You can use the Monitoring work on Instagram to.
- Play hashtag searches.
- Place that is perform hunts.
What’s so great about it? It opens a whole new World of chance for locating (and joining) talks about any topic you like (including your manufacturer ).
The Capacity for location-based companies is enormous With this feature, especially tourism.
When it comes To reports, Agorapulse actually excels. With one click you can create a report that is simple to produce and easy to decipher. Ideal for showing clients!
Agorapulse Reports enable you to break your Audience sense.
The reports can help you locate a range Information including.
- Your best performing content (ie posts, tweets etc) based on participation and reach
- Development metrics over time. Agorapulse compares metrics over the years and provides you a quick reading re whether a specific metric is decreasing or increasing over a period.
- Community management data such as reaction time and response speed
- Benchmarking your Facebook Page against competitors
Your best performing content is easily analysed and Presented in report form. You can download it as a csv file to reveal that the people/clients/team that must view it the most.
For social media managers and agencies this is Huge, as it allows you to provide easy-to-read information to your clientele.
You can take a glance in your competition!
Just about everybody I know who uses Agorapulse for Social media management raves about the accounts. They’re pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or delegate articles… while you sleep”. using Moderation Rules all.
In which the, I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them Ways.
- I can filter my DMs therefore I don’t see most of them. This is where the magic occurs. You can set up filters to weed out”most” of the bad DMs. Not all (sigh) but most.
- I can filter my feed by Mentions or even DMs. Clear them out and I usually go to DMs. To be honest I get numerous DMs which are spam nowadays, it’s hard not to miss the excellent ones. Auto DMs have made DMs useless to me, which is a shame.
Moderation and filtering works for all accounts Types but I mainly use it for Twitter to”mark as reviewed” all of the Auto DMs that come through saying”thanks to following”.
It filters out The auto-DMs, and yes I’m sad that it grabs some real ones as well, but you’ve got to choose your battles!
And the moderation principles are not just about spam. You can use them in many ways to
- Filter out articles to be responded to. So you can respond to them — Perhaps you wish to have all the articles featuring a hashtag to be tagged in a specific way.
- Filter out those individuals that are SUPER and post all the time so that you don’t need to observe every Tweet in Agorapulse — only repond to them sometimes or natively in Twitter.
- Create customized tags for tweets and remarks so it is possible to categorize and research on them afterwards!
- Create customized searches for key words which you need to monitor
- In case you have one of the”large” level accounts (greatest for smaller agencies) you’ll have articles delegated to a team member (see 11 below).
Basically the moderation function is another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are out and about And you will need to clear your inbox, the more Agorapulse app is something you will love.
It is accessible on Android and iOS and it is super slick to use. I often prefer to use the program vs desktop to process my inbox as it is really easy to review and process messages and mentions. Social Media Publishing
Agorapulse’s lineup feature allows you to publish Your articles on a repeated, evergreen basis utilizing intelligent categories — much like the way in which Meet Edgar permits you to set posts to be scheduled at particular times of day based on particular categories. I use it for Facebook and Twitter.
If you are using a tool and want to Reduce costs, then contemplate Agorapulse’s evergreen content attribute instead (and you have the bonus of all the additional Agorapulse features).
Here are a Couple of things to learn about using Agorapulse for replicated, queued content.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse title and it simple to set up Your queue catogories, and insert your program for articles to be printed on. Then the procedure for adding content is very intuitive. As you can see, it’s a slick dash (the consumer experience is awesome).
Firstly, you need to name and put your content up Classes (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
All you have to, once you’ve set up your categories Do is add instances to the program.
Then I Want to include content that is awesome to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a handy visual/image preview of the article, to show you how it will look on this platform you select when you print its newsfeed.
Choose to Schedule your articles or include each article to your choice’s Queue. This component is simple, as you’ve already set up your queue in Step one. Your Queue, filled with articles (and prepared to go) will look something like this.
After a post is published, it will return to the Bottom of this lineup, waiting to be queued again.
Aside from using the queue function for perennial Content, you might also decide to either.
- Add a post to the program as usual or
- Repeat your article a specific number of times (once you do this you may set the minimum number of days between repetitions of this post). Note that you can accomplish this to get Facebook but you need to know about the Twitter rules see below.
You May Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has added a pause button. For any reason it’s not fantastic timing to post or if a catastrophe is, it is easy to pause the queue.
Maybe You need to pause a seasonal lineup of articles At Christmas… it’s simple with the pause button!
Meet Edgar includes a pause button and it had been something That I really wanted to see in any instrument which I opted to replace it with. I requested Agorapulse to add one and they did (they always listen — never be afraid to mention suggestions or give opinions!) .
Utilize The Queue Function To Announce Facebook Lives
The function can be useful for announcing Events like a Facebook Live (if you hold them on a weekly or regular basis). Share your content that must go out at a specific time of the week in a queue. I’d advise that a little varies the posts to keep the content fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules Aren’t Actually new as discussed in this informative article by Agorapulse’s CEO Emeric Ernoult. It’s just that now they are making a point of saying they will be enforced by them.
Basically this imply that we can no longer Simultaneously post equal or similar articles to multiple accounts. This also applies to replicate content.
Let us take a look Twitter with Agorapulse whilst complying with all the rules, so the rules are complied with by you once you draft a picture similar to you to post to Twitter.
Note that you can elect to schedule or to queue Your post to Twitter. Here’s where we need to consider the principles of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look In the image above, you will realize that Agorapulse blocks my ability to place duplicate content to over a few of my Twitter accounts. The tool recognises that I am posting to Twitter! This helps ensure that I adhere to the guidelines of Twitter.
Content Variation Tips
This is how I utilize Agorapulse to save loads of Time and remain from Twitter Jail. With Agorapulse, you have two options for replicating a link.
- You can opt to Schedule your post once (or more than once if you vary it). Simply add your article, to do so, then choose the time and date you want it to go out at. If it’ll be printed more than once, you’ll want to edit the repeated or duplicate tweets so they’re not”duplicate” content. More of that is below.
- You can choose to Queue your post once or more than with variants. Agorapulse advocates this. When you’re queueing articles for Twitter, make sure you don’t choose the option to”re-queue multiple occasions.” You can still use this attribute for some other platforms, but this is where you would wind up in violation of the rules of Twitter. While I choose to do it this way, I’m sure it’s a unique post, then add it on the top or bottom of the queue (ie I select”queue alongside” or”queue last”).
I also use Advanced Scheduling to Write 1 tweet, set that tweet. Below, I have set it to article than every 7 Days, and up to 6 repeats. Don’t forget to edit the repeats!
After I schedule that the 6 x repeats, then I could easily see Those posts in my schedule. I’d go straight in and alter them to emojis, text that is new, images or hashtags. Do this don’t do it or you will forget.
Note. It is If the link stays the same when you edit your articles ok. It’s the text that you have to change each time.
I had been using Advanced Scheduling in this way For a while today to post new content — well before the new”rules” have been announced. I like to mix up this and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload around some 100 parts of content using a pre-populated CSV file. Including your photographs and also can incorporate content from any RSS feed! You might use this save hours and to curate articles!
What is Coming To Queued Content?
The staff at Agorapulse is working on a Tool to produce us tweets’ variants, therefore we can get content out and play nice with Twitter. This is new functionality that will enable us to repeat our tweet variants all in the one simple interface. I’m awaiting it. I am sure it’s going to be a timesaver! Social Media Publishing
Team Communication and Delegation
As Simple as Agorapulse is to utilize, you Don’t have to do all the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 a month), then you can update to staff approval whereby you can assign tasks and accept messages around multiple team members.
This is very good for customer support brilliance.
If you are a team that is growing, this feature is a good You to upgrade to.
Oh and guess what? Comments and teamwork happens in Actual time. So if Jess and Joe are online at the same time working on the accounts, there won’t be double-up. You can see what your team is performing in real time.
Posting To Instagram
Agorapulse is A proud Instagram spouse. This means that they are among the very first tools to acquire access to Instagram’s API to allow!
If you have one of the Company accounts with Agorapulse you can now auto-schedule to Instagram. This usually means that you can organize your content beforehand and click to post in your telephone whenever you’re ready OR you can auto article.
Just make sure that you don’t forget to participate if You autopost….posting is just a part of the procedure. You need to follow up on comments and replies.
I Think That Agorapulse is the only instrument which Offers both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it is a win-win-win in case you have a business account. Many Instagram tools that provide you reports are a separate fee!
All you Want To do would be.
- Download the Agorapulse program and hook up your Instagram account.
- On Your app or desktop, schedule your Instagram article (add picture and caption) then program the date and time that you need to publish it. You can opt to switch on Auto-scheduling or you’ll be able to use the app post the picture and to connect through to Instagram.
- If you post will receive a notification through your program when it is time to post. Just click”Publish” and you’ll be changed through to the Instagram program.
- Post as you would ordinarily on Instagram. Your copy/description is going to be duplicated and you need to glue it. Check you have added as necessary and you are ready to go!
Again, I am impressed that Agorapulse has Added another feature that would ordinarily require us to utilize the newest feature and a separate tool makes it even better. Bringing these tools collectively saves you time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here is where we get to Some attributes which are for the greater level of membership on Agorapulse.
The capability to respond to ad comments Starts at Medium Level of Membership (beginning at $99 a month)
Keeping up with opinions on ads is hard for Facebook and Instagram ads. Agorapulse allows you to view them and participate with them easily and pulls to your inbox in the advertisement comments.
If advertisements run and know what it is like to maintain With the remarks (such as the spam), then you will know that this purpose is bliss for ad managers and page admins. Bliss. Social Media Publishing
Bonus Free Tools
You can choose Advantage of these tools on their website.
- A Facebook Page Barometer — to test your own engagement, and to see how well your fan fares against your peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter functionality, right today
If you want one Reason to check out Agorapulse here it is.
They have some of the best pricing of any of the Social media management tools.
Prices begin at $49 each Month for small/solo businesses with increasing prices for enterprise, large and medium businesses. You can find out more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media management, try Some of their tools and choose the free trial for a spin, you will be hooked as I am.