Introduction Social Media Plan
You will find Many social media management programs, but one stands out amongst the audience more and more each year — Agorapulse. I have utilized Agorapulse for Social Media Management for a few years and I really like it. In this post I share 12 Reasons Why I adore Agorapulse for Social Media Management and you will too. Social Media Plan
There are many social media management tools that Deserve a mention . I’ve used many of these at one time or another.
I won’t go in their features here. They’re Solid choices.
But I switched to Agorapulse a few years ago Today and it has been my 1 choice for social media management since that time. You can read about some of the feature comparisons between Agorapulse along with other programs here.
But for the purposes of This informative article, I wish to just focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
It could be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
Only, it doesn’t have a lot of features that are extraneous That you never use, which makes you think”what’s that used for?” . It is practical, no-fluff and super easy to use.
Dare I say, it is even enjoyable (but we will get to this ). Let us take a look at 12 reasons why I adore Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I must mention that I don’t always use each and every function in precisely the exact same time. I do use a couple of different tools for a few purposes. However, I love that Agorapulse includes a suite of features that do cover the majority of your social media marketing needs.
In fact Have been slowly moving a lot of the features I use on additional tools over to Agorapulse. It is hard not to wish to stay”in” this tool as it’s so user-friendly and fun to use. I have also taken on a new ambassador part with Agorapulse since writing this post. The article has been updated but my genuine love for this particular tool and the fact I can’t do without it in my toolbox has not changed.
The Agorapulse Team And Culture
Let’s begin here. Because without this Rest of the things I love about Agorapulse imply nothing.
Customer support is at the core of company Agorapulse. If their customers are happy and using their instrument in the best possible way, (and they receive results), then everything falls into place. Their team focuses on customer experience more than anything else.
Agorapulse also stinks To clients about what works, what needs improving and what they are able to build. You are not a client but part of a business. In reality, many of the present features I am going to talk about came out of opinions and customer recommendations.
Caring about clients Is Agorapulse has shot up the ranks as among those social media management tools with the reviews and customer satisfaction. Social Media Plan
I’ve all summarized 12 reasons why I love Agorapulse Below, but let us begin with a video summary of the recent (awesome) update — then I’ll break down the critical capabilities. There is a lot to like.
Impressive, right? Let’s jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Purpose of engagement (that is why I adore Agorapulse the most), let’s take a look at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as a formal Instagram Partner).
You can easily customise the posts to match each platform. As it intuitive to use, I don’t even have to go into detail about it . You, (like me) need to be able to work out how to schedule a simple article, readily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish instantly
- Queue my post (more of that later)
- Schedule the article later on for time and a specific date.
It’s also super easy to schedule the post to Go out on various platforms, on different occasions, while being optimized for all those platforms (altering the text or image size).
1 feature I like is the ability Type”@” and the name of the consumer and Agorapulse will bring up the probable accounts you are able to pick from on Twitter and Facebook. See Agorapulse suggests extra accounts once I start entering their business name.
This helps you to tag profiles and pages quickly And saves you time searching for the perfect people to add.
You could schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We’ll get to Instagram in a minute, but for today, Please know that publishing your content and scheduling beforehand on Agorapulse is simple! And as I said, you can also now auto-post into Instagram with Agorapulse since they are an official partner and have access to that new attribute via Instagram’s API.
Oh and they have a slick calendar opinion That means you are able to see of your articles ready to go across the platforms.
And it’s color coded for folks like me who need That extra level of organisation that is visual. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse mentions and has only one column for me to react to notifications.
To me, that’s”one task” to finish each day. And it’s actually almost enjoyable to clean out my inbox.
It’s concentrated, it is simple and it is simple to Use, so you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you will need to examine or respond to are available ). Your inbox things are highlighted as items To Review for every platform.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for engagement where you participate and respond via retweets enjoys or responses.
You can also click on a user’s profile it. You’ll then see all the information you need — right within Agorapulse (including any previous interactions).
Expand your history to be seen by an individual profile!
Just one click and you will see if you have a History with the conversations and the user you have had before. This means that you can provide the ideal people the ideal attention at the perfect time.
Let us break this down a bit more…
I DMs I have and can easily see how many mentions In my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets that I must review and that I can review or respond to his conversation. It is the same for other channels that are societal — your entire participation is in one area.
Never skip a mention in your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. When I have finished writing this post but it will be! I don’t always get to inbox zero every day however I get there often enough to LOVE that”Congratulations” display!
It’s easy to check all of your mentions. You can Filter by mention or message type as follows.
Then only review the posts you’ve responded to or dealt with. It is marked as reviewed once you reply to a post.
Or You Just click on a place replying.
In the case from Nicky, I can select To reply (or answer from DM), review the post, assign it to get somebody else (more of that later), retweet it “like” the article — all from within the exact same dashboard place on Agorapulse.
Choose how you procedure or will engage the mention or message.
It’s, if I switch to Instagram, for example similar. I can view all of my recent engagement, I can expand on posts or see info about a user. I may even follow and unfollow. Social Media Plan
Switch between accounts and platforms to Keep up with participation!
Being able to see your comments ALL are handy on In which you can find the past 50 mentions on your feed. In case you have a number of followers it is impossible to maintain with mentions. Agorapulse alters all that which is huge for brands and influencers.
Excited? You Can now participate your with ALL Mentions if you are a bit late getting to them.
And of course, I could also engage by Switching to Facebook too.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can only publish to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It is about engaging with them.
Like I shared above, Agorapulse enables me to Easily track and participate with my best advocates employing the”Fans and Followers” feature. From within your Twitter account, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I searched in this scenario below “TOP”.
You can add a star to profiles to “favorite” people you would like to follow closely in Agorapulse. This way, you have their articles accessible in their very own thread! Now it’s easy to engage with them and retweet their articles!
You will also see positions for your following in just About every profile view on Agorapulse.
- Engaged — the person has mentioned you (directly, or through an answer to a conversation) or delivered you a DM.
- Ambassador — this person posted links to your site or has retweeted you.
- Influencer — this person is frequently retweeted (over 20 times throughout the last 30 days).
In Nicky’s case, she is all 3 with respect to my @sociallysorted Twitter account. Nicky is somebody I should be participating with (and I do!) .
On Facebook Function shows you who’s said your webpage, and the number of times they’ve liked and commented or sent you a message, as well as their last interaction with you. You can also ban them from your page from inside Agorapulse, but I hope that happens rarely!
On Instagram you Will see who has left comments their complete followers/followed counts and you can trace or unfollow from inside Agorapulse.
You are given a clear picture of who by these basic metrics Follows you, boosts you and participates with you the most.
- Set up custom classes of followers within Agorapulse’s dashboard
- Search on all their interactions
- Search in their messages, and
- Add notes.
When you have this information you can use all It to engage in communication with those people — maybe reach out to thank them or surprise and delight them in some way! Social Media Plan
Advanced Tracking, Search And Reports
Consider Agorapulse as your own Private investigator that is personal. You can use the Tracking function on Instagram to.
- Perform hashtag hunts.
- Perform location searches.
What is so great about this? It opens a whole new World of possibility for finding (and linking ) conversations around any subject you like (including your brand).
The potential for companies is enormous With this feature, especially tourism.
When it comes To reports, Agorapulse really shines. With one click you can create a report that’s easy to decipher and simple to produce. Ideal for showing customers!
Agorapulse Reports help your to break Audience in a means that makes sense.
The detailed reports also can help you locate a range Information including.
- Your best performing articles (ie articles, tweets etc) based on participation and reach
- Development metrics over time. Agorapulse compares metrics over the years and gives a fast reading re whether a metric is increasing or decreasing over a period to you.
- Community management statistics like response time and response speed
- Benchmarking your Facebook Page against opponents
Your material is easily analysed and Introduced in report form. You may even download it as a csv file to reveal it to the people/clients/team that needs to see the most.
For social media managers and agencies this is Huge, as it allows you to supply data to your clientele.
It is also possible to have a peek!
Nearly everyone I know who uses Agorapulse to get Social media direction raves about the accounts. They are fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or delegate content… while you sleep”. All by using Moderation Rules.
I like this role on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I will deal with them Manners.
- My DMs can be filtered by me so I really don’t see almost all of them. This is where the magic happens. You can set up filters to weed out”many” of those bad DMs. Not all (sigh) but many.
- I will then filter my feed by Mentions or DMs. I visit DMs and clean them out. To be fair I get numerous DMs that are spam nowadays, it is hard not to miss the good ones. Auto DMs have literally made DMs useless to me, which is a true shame.
Moderation and filtering functions for all account Types but I mainly use it for Twitter to”mark as reviewed” all the Auto DMs which come through saying”thanks to following”.
It filters out The auto-DMs, and yes I’m sad that it catches some real ones also, however you’ve got to choose your battles!
And the moderation principles are not merely about spam. You can use them in many ways to
- Filter out articles to be reacted to. So you can respond to them — maybe you want to have all the articles featuring a hashtag to be tagged in a way.
- Filter those individuals that are SUPER out and post all of the time so you don’t have to see every Tweet in Agorapulse — only repond to them or natively in Twitter.
- Create custom tags such as tweets and remarks so you can categorize and search on them afterwards!
- Create custom searches for key words that you want to track
- In case you have one of the”large” amount accounts (greatest for smaller agencies) you can have articles assigned to a team member (see 11 below).
Basically the moderation function is another Bonus motive to consider Agorapulse for social media management.
A Killer Mobile App
If you are around and out And you will need to clean your inbox, the Agorapulse program is something that you will love.
It’s accessible on it is and iOS and Android super slick to use. I often prefer to use the program vs desktop to process my inbox since it’s so simple to review and process messages and mentions. Social Media Plan
Agorapulse’s lineup feature allows you to publish Your articles onto a repeated, evergreen basis utilizing smart categories — much like the way by that Meet Edgar allows you to set articles to be scheduled at particular times of day based on particular categories. I use it for Twitter and Facebook.
If you Need to and are using a tool Reduce costs, then contemplate Agorapulse’s evergreen content feature rather (and you have the bonus of all of the other Agorapulse features).
Here are a few things to know about using Agorapulse for repeated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse title and it is super simple to set up Your queue add your program to get posts to be published on, and catogories. Then of adding content, the process is intuitive. As you can see, it is a slick dash (the consumer experience is awesome).
Primarily, you need to name and put your content up Classes (all colour-coded and prepared for action!) .
Setting up your classes is simple… and color-coded!
All you have to When You’ve set up your categories Do is add instances to the program.
Then I Want to include content that is awesome to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a handy visual/image preview of this article, to show you how it’ll look on the newsfeed of the platform.
Pick to Schedule your articles or add each article to your choice’s Queue. This part is simple as you’ve already set your queue up in Step one. Your Queue, full of posts (and prepared to go) will appear something like this.
After a post is published, it will return to the Bottom of this lineup, waiting to be queued.
Apart from utilizing the function for perennial Content, you might also choose to .
- Add a post to the program as usual or
- Replicate your article a certain number of times (when you do this you may place the minimum number of days between repeats of this article ). Be aware that you can accomplish this for Facebook but you need to be aware of the Twitter rules see below.
You May Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has included a pause button. For some reason it’s not great timing to post or if there’s a natural catastrophe, you can pause the queue with a single click.
Maybe You want to pause a lineup of articles At Christmas… it’s simple with the pause button!
Meet it was something and Edgar includes a pause button That I actually wanted to see which I chose to replace it with. I asked Agorapulse to add one plus they did (they constantly listen never be reluctant to mention tips or give feedback!) .
Use The Queue Function
The function can be for announcing handy Events such as a Facebook Live (if you hold them on a weekly or regular basis). Share your content that needs to go out weekly at a specific time of the week in a queue. I’d advise that a bit varies the articles to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The principles are not New as discussed by Agorapulse’s CEO Emeric Ernoult. It’s just that they are currently making a point of saying they will be enforced by them.
Fundamentally this mean that we can Post equal or similar content . This applies to duplicate content.
Lets’s take a look at how you can post to Twitter with Agorapulse whilst complying with the principles, so you obey the rules once you draft a picture similar to this one to post to Twitter.
Note that you can choose to queue or schedule Your post to Twitter. Here’s where we have to consider the principles of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look At the image above, you’ll realize that Agorapulse blocks my ability to place replicate content to over one of my Twitter accounts. The tool recognises that I am submitting to Twitter! This helps make sure Twitter’s guidelines are adhered to by me.
Content Demo Tips
Here is the way I use Agorapulse to save me loads of Time and remain out of Twitter Jail. With Agorapulse, you have two choices for replicating a hyperlink.
- It is possible to opt to Schedule your article once (or more than once if you change it). Just add your article to do so, then pick the time and date you want it to head at. If it will be printed more than once, you’ll need to edit the repeated or duplicate tweets so that they’re not”duplicate” content. More of this is below.
- More than with variants or you can opt to Queue your post once. Agorapulse recommends this. When you’re queueing articles for Twitter, be certain you don’t choose the option to”re-queue multiple occasions.” This is where you’d end up in violation of Twitter’s rules, although you are still able to use this attribute for other platforms. While I choose to do it this way, I’m sure it’s a special post, then add it on the top or bottom of the queue (ie I select”queue next” or”queue last”).
Advanced Scheduling is also used by me to Write 1 tweet, and then set that tweet to replicate a certain number of times. Below, I have set it to article no more frequently than every 7 Days, and up to 6 repetitions. Just don’t forget to edit the repeats!
I can see After I program that the 6 x repeats Those posts in my schedule. I would go in and alter them to hashtags, emojis, pictures or new text. Do this don’t do it or you may forget.
Note. It’s If the link remains the same when you edit your articles, ok. It’s the text that you need to change each time.
I’d been using Advanced Scheduling in this way For a while now to post new content well before the new”rules” have been announced. I love to mix this up and it’s better for involvement.
Do not forget Bulk Upload! Agorapulse also permits you to upload up to some 100 pieces of content at once using a pre-populated CSV file. Your photographs are included by this and can include content! You can also use this to curate content and save hours!
What’s Coming To Queued Content?
The staff at Agorapulse is working on a Tool to make us tweets’ variations, therefore we can get content out and play fine. This is new functionality that will let us replicate our tweet variants quickly — in the one interface that is easy. I am awaiting it. I am convinced it’s going to be a timesaver! Social Media Plan
Team Communication and Delegation
As easy as Agorapulse would be to use, you Don’t need to do all the checking and involvement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 per month), then you can upgrade to team approval whereby you are able to assign tasks and approve messages across multiple team members.
This is very good for customer service brilliance.
This feature is a good, if you are a team that is growing One to upgrade to.
Oh and guess what? Teamwork and Remarks happens in Real time. If Joe and Jess are online at the exact same time working on precisely the account, there won’t be double-up. It is possible to see what your team is doing in real time.
Posting To Instagram
Agorapulse is A proud spouse. This means they are one of the very first tools to acquire entry to Instagram’s API to allow!
If you have one of the business accounts with Agorapulse you can now auto-schedule into Instagram. This usually means you can organize your articles beforehand and click on whenever you’re ready OR you can, to post in your telephone auto post.
Make sure that you don’t forget to participate You autopost….posting is merely a part of this process. You need to follow up on replies and comments.
I Think That Agorapulse is the tool Offers both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it is a win-win-win if you have a business account. Are a distinct fee!
All you need To do would be.
- Download the Agorapulse app and hook up your Instagram account.
- On Your program or background , schedule your Instagram post (add photo and caption) then schedule the date and time that you need to publish it. You can opt to change on Auto-scheduling or you’ll be able to use the app to connect through to Instagram and post the image.
- If you post manually, will get a notification via your app when it is time. Simply click”Publish” and you will be changed through to the Instagram program.
- Post as you would ordinarily on Instagram. Your copy/description will be duplicated and you need to paste it into the Instagram app. Check you’re ready to go and you have hashtags additional as necessary!
I am super impressed that Agorapulse has Added another feature that would require us to utilize a tool and the feature makes it even better. Bringing these tools together saves you time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Ad Comments
Here’s where we get to Some features which are for the degree of membership on Agorapulse.
The capability to respond to ad comments Begins at Medium Level of Membership (beginning at $99 per month)
With comments on ads is hard for keeping up Facebook and Instagram ads. Agorapulse allows you to view them and engage with them and pulls to your own inbox from the ad comments.
If you run advertisements and know what it is like to maintain With the remarks (including the spam), then you’ll know that this function is bliss for ad managers and webpage admins. Bliss. Social Media Plan
Bonus Free Tools
You can also take Advantage of those free tools on their site including.
- A Facebook Page Barometer — to test your own engagement, and to determine how well your fan fares from the peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter performance, right now
If you want one Reason to check out Agorapulse then here it is.
It is affordable.
They have some of the best pricing of some of those Social media management applications.
Prices start at $49 per Month for small/solo businesses with prices for large medium and enterprise businesses. You will discover more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media management, try Some of the tools and choose the free trial to get a spin, you’ll be hooked as I am.