Background Social Media Optimization Tools
There are Many social media management tools, but one stands out among the crowd more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a few decades and I really like it. In this post I share 12 Reasons Why I love Agorapulse to Social Media Management and you will also. Social Media Optimization Tools
There Are Lots of social media management tools that Deserve a mention here. I have used many of these including Hootsuite Sprout Social, and Buffer, at one time or another.
I will not go in their features . They are Solid options.
But I changed to Agorapulse a few years ago It and Today has been my No 1 choice to social media management since that time. You can read about a number of the attribute comparisons between Agorapulse along with other programs .
But for the purposes of This post, I wish to focus on Agorapulse so you can consider it.
In Reality, it may literally be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it will not have extraneous features That you never use, which makes you think”what’s that used for?” . It is sensible, no-fluff and super easy to use.
Dare I say, it is even enjoyable (but we’ll get to that). Let us take a look at 12 Reasons why I love Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I don’t always use each and every function in the same time. I do use a couple of tools. However, I love that Agorapulse has a package of features that do cover most of your social media advertising needs.
In fact, I Have been moving a lot of the features I use on other programs around to Agorapulse. It’s hard not to wish to remain”in” this instrument as it’s so user-friendly and fun to use. I also have taken on a brand ambassador role with Agorapulse since writing this post. The article has been updated but my real love with this particular tool and the fact I can’t do with it in my toolbox has not changed.
The Agorapulse Culture And Team
Let us start here. Because without this Remainder of the things I love about Agorapulse imply nothing.
Customer service is at the core of company Agorapulse. If their customers are happy and utilizing their instrument in the best possible manner, (and they get results), then everything falls into place. Their staff concentrates more than anything else.
Agorapulse also stinks To customers about what works, what they are able to build and what needs improving. You are not a client but part of a business. In fact, lots of the features I am going to speak about came out of opinions and client recommendations.
Caring about customers Is Agorapulse has shot up the ranks as among the social media management tools with the reviews and customer satisfaction. Social Media Optimization Tools
I’ve all summarized 12 reasons why I love Agorapulse Below, but let’s begin with a video overview of the current (awesome) upgrade — then I will break down the critical capabilities. There is a lot to enjoy.
Impressive, right? Let us jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Function of engagement (that is the reason why I adore Agorapulse the most), let’s take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting work for Instagram as a formal Instagram Partner).
You can customise the articles to match each platform. As it’s super intuitive to use, I most likely don’t even need to go into detail about this here. You, (like me) should be able to work out how to schedule an easy post, easily and without instruction.
Scheduling is easy with Agorapulse! I could.
- Publish immediately
- Queue my post (more of that later)
- Schedule the post in the future for time and a specific date.
It’s also easy to schedule exactly the post to Head out on different platforms, on different times, while being optimised for those platforms (changing the text or image size).
1 feature I like is the ability Type”@” and then the name of the consumer and Agorapulse will bring up the probable account you can pick from on Twitter and Facebook. See Agorapulse suggests extra accounts once I start entering their company name.
This helps you to tag pages and profiles quickly And saves you time searching to include.
You can schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for today, Please be aware that publishing your content and scheduling in advance on Agorapulse is super easy! And like I said, you can also now auto-post into Instagram with Agorapulse as they are an official partner and have access to this new attribute via Instagram’s API.
Oh and they have a Fairly calendar view So you are able to see of your articles ready to go across all of the programs.
And it’s color coded for people like me That additional amount of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse has one column for me to react to notifications and mentions.
To me, that’s”one job” to complete every day. And it’s actually almost enjoyable to clean out my inbox.
It is focused, it’s simple and it is super simple to Use, and that means you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you will need to review or respond to are available ). Your inbox things are highlighted To Review for every stage as items.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for participation in which you participate and respond via replies, retweets or likes.
You can also click on a user’s profile it. You will then see all of the information you need — right within Agorapulse (including any previous interactions).
Expand your history to be seen by an individual profile!
Only one click and you will see if You’ve Got a History with the user and the conversations you have had before. This means that you can provide the right people the ideal attention at the right time.
Let us break this down a bit more…
I can see how many mentions and DMs I’ve Inside my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets I must review and I will review or respond to his tweet. It is the same for channels that are societal — your engagement all is in one place.
Never miss a mention on your inbox!
I know my inbox Isn’t empty in this screenshot. But it will be when I’ve finished writing this post! I do not always get to inbox zero daily however I get there often enough to LOVE that”Congratulations” screen!
It’s simple to inspect of your mentions. You can Even filter by message or cite type as follows.
Then simply review the articles you’ve replied to or dealt with. It is marked as reviewed once you reply to a specific post.
Or you click on a place replying.
In the case from Nicky, I can choose To answer (or answer from DM), review the post, assign it for somebody else (more of that later), retweet it “just like” the article — all from within precisely the same dashboard area on Agorapulse.
Choose how you process or will engage the mention or message.
If I switch to Instagram it’s similar. I can see my recent engagement all, I will enlarge on articles or see more info. I can even follow and unfollow. Social Media Optimization Tools
Easily switch between platforms and accounts to Keep up with engagement!
Being able to see All your comments is handy on In which you can only see the last 50 mentions on your own feed. It’s impossible to maintain with mentions if you have a number of followers. Agorapulse alters that which is huge for brands and influencers.
Excited? You Can now participate your with ALL Mentions, even when you are getting to them.
And I could also engage by Switching to Facebook as well.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse keeps all my participation in one area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It is about engaging with them.
As I shared above, Agorapulse allows me to Easily monitor and engage with my very best advocates employing the”Fans and Followers” feature. From within your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
In this case I searched on my top 100 users under “TOP”.
To profiles you can add a star with favorites to “favorite” folks you would like to follow carefully in Agorapulse. This way, you have their articles accessible in their very own thread! It’s simple to engage together and retweet their articles!
You will also see rankings for your following in just About each profile perspective on Agorapulse.
- Engaged — the individual has said you (directly, or through an answer to a dialogue ) or sent you a DM.
- Ambassador — this individual has retweeted posted or you links to your site.
- Influencer — this person is frequently retweeted (over 20 times during the previous 30 days).
In Nicky’s case, she is all 3 with regard to my @sociallysorted Twitter accounts. Nicky is somebody I should be participating with (and I do!) .
On Facebook Function shows you who has mentioned your webpage, and how many times they’ve liked and commented or sent you a message, as well as their final interaction with you. You can also prohibit them from the page from inside Agorapulse, although I expect that happens rarely!
On Instagram you Will see who has left comments their total followers/followed counts and you can trace or unfollow from inside Agorapulse.
You are given a clear picture of who by these metrics Follows you, boosts you and participates with you the most.
- Setup custom groups of followers within Agorapulse’s dash
- Search on all their interactions
- Search in their own messages, and
- Add notes.
When you have all It to take part in positive communication with those individuals — maybe reach out to them to thank them or surprise and delight them! Social Media Optimization Tools
Advanced Tracking, Reviews And search
Think of Agorapulse as your personal Personal investigator. You can use the Tracking function on Instagram to.
- Hashtag that is perform hunts.
- Perform location searches.
What is so great about this? It opens a whole new World of possibility for finding (and linking ) talks about any topic you like (like your brand).
The potential for companies is huge With this feature, particularly tourism.
When it comes To reports, Agorapulse really excels. With one click you can create a report that’s simple to create and easy to decode. GREAT for showing clients!
Agorapulse Reports help your to break Audience sense.
The detailed reports can help you find a range Information such as.
- Your best performing content (ie articles, tweets etc) based on participation and reach
- Development metrics over time. Agorapulse compares metrics and gives you a fast reading re if a particular metric is decreasing or increasing over a period.
- Community management data such as reaction time and response speed
- Benchmarking your Facebook Page against opponents
Your content is easily analysed and Introduced in report form. You may also download it as a csv file to reveal it to the people/clients/team that must see the most.
For social media supervisors and agencies that this is Huge, as it allows you to supply information that is easy-to-read to your clientele.
It is also possible to have a glance at your competitors!
Just about everybody I know who uses Agorapulse for Social media management raves about the reports. They are pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse describes it as being in a position to”tag, rename, conceal, delete or assign articles… while you sleep”. By using Moderation Rules all.
Where the, I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I can deal with them Manners.
- Therefore that I really don’t see most of them at the first 17, my DMs can be filtered by me. This is where the magic happens. You can set up filters to weed out”many” of those bad DMs. Not all (sigh) but most.
- I will filter my feed by Mentions or DMs. Clean them out and I usually visit DMs. To be fair I get numerous DMs that are spam these days, it’s hard not to miss the excellent ones. Auto DMs have made DMs useless to me personally, which is a real shame.
Moderation and filtering works for all account Types but I mostly use it for Twitter to”markers as reviewed” all the Auto DMs which come through saying”thanks to after”.
It filters out The auto-DMs, and yes I’m sad that it grabs some actual ones also, however you have to pick your battles!
Along with the moderation rules are not about spam. You can use them in many ways to
- Filter out content to be reacted to — on any stage. You wish to have all the posts featuring a specific hashtag to be labeled in a manner that is specific — so you’re able to respond to them later.
- Filter out those people that are SUPER engaged and post all of the time so that you don’t need to see every Tweet in Agorapulse — just repond to them or in Twitter.
- So you can categorize create customized tags for comments and tweets and research on them!
- Create custom searches for keywords which you want to track
- In case you’ve got one of the”big” amount accounts (greatest for smaller agencies) you can have posts delegated to a group member (see 11 below).
Basically the moderation purpose is another Bonus reason to think about Agorapulse for social media management.
A Killer Mobile App
If you are around and out And you will need to clean your inbox, the Agorapulse program is.
It’s accessible on Android and iOS and it’s super slick to use. I often prefer to use the app vs background computer to process my inbox as it’s so simple to review and process messages and mentions. Social Media Optimization Tools
Agorapulse’s lineup feature Permits You to publish Your content onto a repeated, evergreen basis using smart categories — a lot like the way in that Meet Edgar allows you to set articles to be scheduled at particular times of day based on particular categories. I use it for Twitter and Facebook.
If you want to and are currently using a tool like Meet Edgar Reduce costs, then contemplate Agorapulse’s evergreen content feature instead (and you have the bonus of all the other Agorapulse features).
Here are a Couple of things to learn about using Agorapulse for repeated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it is super simple to set up Your queue catogories, and add your program to get articles to be published on. Then of adding content, the process is intuitive. As you can see, it is a slick dashboard (the user experience is awesome).
Firstly, put up your content and you need to name Categories (all colour-coded and prepared for action!) .
Setting up your classes is easy… and color-coded!
All you have to once you’ve set up your classes Do is add times like this, to the program.
Then I need to add content that is awesome to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a preview of this post, to show you how it’ll look on the newsfeed of the platform.
Pick to Schedule your articles or include every post to your choice’s Queue. This part is easy, as you set up your queue in Measure one. Your Queue, full of articles (and prepared to go) will look something like this.
Once a post is published, It Is Going to return to the Bottom of this queue, waiting to be queued.
Apart from using the queue function for repeated Content, you can even decide to either.
- Add a post to the program as normal or
- Repeat your post a certain number of times (when you do so you may set the minimum amount of days between repetitions of this article ). Note you could accomplish this to get Facebook but you have to know about the Twitter rules from duplicate content — see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. It’s not great timing to post or When there’s a disaster, it is easy to pause the queue with one click.
Maybe You want to pause a seasonal queue of posts At Christmas… it is easy with the pause button!
Meet it was something and Edgar includes a pause button That I really wanted to see that I chose to replace it with. I requested Agorapulse to include one plus they did (they constantly listen never be afraid to mention tips or give opinions!) .
Use The Queue Function To Announce Facebook Lives
The function could be useful for announcing Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your articles that needs to go out in a queue at a specific time of the week. I would recommend the articles a little vary to keep the content fresh and much more eye-catching.
This works but with with Twitter Need to look at a few”changes” into Twitter’s terms of usage…. Social Media Optimization Tools
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The principles are not Actually fresh as addressed in this informative article by Agorapulse’s CEO Emeric Ernoult. It’s just that now they’re making a bigger point of saying they’ll apply them.
Basically this mean that we can no longer Post content that is similar or identical to numerous accounts. This applies to replicate content.
Let us take a look at how you can post to Twitter with Agorapulse while complying with all the rules, so you comply with the rules, once you draft an image like you to post to Twitter.
Note You Could elect to schedule or to queue Your article to Twitter. Here’s where we need to consider Twitter’s rules and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look In the picture above, you’ll realize that Agorapulse blocks my ability to place duplicate content. The instrument recognises that I am posting to Twitter! This helps make sure I stick to Twitter’s guidelines.
Content Variation Tips
This is the way I utilize Agorapulse to save me loads of Time and remain out of Twitter Jail. With Agorapulse, you have two choices for replicating a hyperlink.
- You can opt to Schedule your post once (or more than once in the event that you vary it). Simply add your post to do so, then choose the time and date you would like it to head at. If it will be printed more than once, you’ll want to edit the repeated or replicate tweets so they’re not”replicate” content. A lot of this is below.
- More than with variants or you can opt to Queue your article once. Agorapulse recommends this. When you are queueing articles for Twitter, make certain you don’t select the option to”re-queue multiple occasions.” You can still use this feature for other platforms, but this is where you’d end up in violation of the rules of Twitter. While I choose to do it this way, I’m sure it’s a special place, then add it to the top or bottom of the queue (ie I choose”queue next” or”queue last”).
Advanced Scheduling is also used by me to Write one tweet, and then set that tweet to replicate a certain number of occasions. Below, I have set it to post than every 7 Days, as well as 6 repeats. Just don’t forget to edit the repeats!
After I schedule that the 6 x repeats, I can easily see Those articles in my schedule. I’d go in and change them to text, emojis, images or hashtags. Do this don’t do it or you will forget.
Note. It’s Ok when you edit your posts, if the connection stays the same. It is the text that you need to change each time.
I’d been using Advanced Scheduling in this way For a little while today to post new content — well ahead of the new”principles” have been announced. I love to mix up this and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also allows you to upload around some 100 parts of content using a pre-populated CSV file. Your photographs are included by this and also can include content from any RSS feed! You might also use this to curate content and save hours!
What’s Coming To Queued Content?
The team at Agorapulse is currently functioning on a Tool to produce the variations of tweets easier for us, therefore we play nice and can still get out content quickly. This will be new functionality that will enable us to replicate our tweet variations in the one interface. I am awaiting it. I am convinced it’s going to be a timesaver! Social Media Optimization Tools
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Don’t need to do all the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 per month), then it’s possible to update to team approval whereby you are able to assign tasks and approve messages across multiple team members.
This is GREAT for customer service brilliance.
This attribute is a good, if you are a group that is growing You to update to.
Oh and guess what? Teamwork and comments occurs in Real time. So if Joe and Jess are online at the same time working on the account, there won’t be double-up. It is possible to see exactly what your staff is currently performing in real time.
Posting To Instagram
Agorapulse is A proud spouse that is Instagram. This means that they are one of the very first tools to acquire entry to Instagram’s API to allow!
In Case You Have one of the business accounts with Agorapulse you can now auto-schedule to Instagram. This means that you can organize your content ahead of time and click on to post in your phone whenever you’re ready OR you are able to auto post.
Just make sure that you don’t forget to participate if You autopost….posting is just a part of the process. You need to follow up on answers and comments.
I Think That Agorapulse is the only tool Offers both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it is a win-win-win if you’ve got a business account. Most Instagram tools that provide you testimonials are a separate fee!
All you need To do is.
- Download the Agorapulse program and hook up your Instagram account.
- On Your program or desktop, schedule your Instagram post (add picture and caption) then program the date and time that you need to print it. You may opt to change on Auto-scheduling or you’ll be able to use the app place the picture and to link through to Instagram.
- When it is time to 19, if you post will get a notification via your app. Simply click”Publish” and you’ll be changed through to the Instagram program.
- Post as you would ordinarily on Instagram. Your copy/description is going to be duplicated and you need to glue it. Check you have added as necessary and you are good to go!
Again, I am super impressed that Agorapulse has Added yet another feature that would require us to utilize the feature and a tool makes it even better. Bringing these tools together saves time AND money and is an integral reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here is where we get to Some attributes which are for the level of membership Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (starting at $99 a month)
Keeping up with comments on ads is difficult for Equally Facebook and Instagram ads. Agorapulse lets you view them and engage with them readily and pulls in the ad comments.
If you run ads and know what it is like to keep up With the remarks (including the spam), then you’ll know that this purpose is bliss for advertising managers and webpage admins. Bliss. Social Media Optimization Tools
Bonus Free Tools
You can also choose Advantage of these tools on their website.
- A Facebook Page Barometer — to determine how well your fan fares and to test your own engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter functionality, right today
If you want one Reason to check out Agorapulse here it is.
They have some of the pricing of any of the Social media management applications.
Prices begin at $49 each Month for small/solo companies with raising prices for medium, large and enterprise companies. You will discover more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media management, try Some of their tools and choose the free trial for a spin, you will be hooked as I am.