Background Social Media Optimization
You will find Many social media management programs, however, one stands out among the audience more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a couple of years and I love it. In this article I discuss 12 Reasons Why I love Agorapulse for Social Media Management and why you will too. Social Media Optimization
There are many social media management tools that Deserve a mention here. I’ve used many of them at one time or another, including Sprout Social, Hootsuite, and Buffer.
I will not go into their features . They are Solid options.
But I changed to Agorapulse a Couple of Years ago Now and it has been my No 1 choice to social media direction since that time. You can read about a number of the feature comparisons between Agorapulse and other programs here.
However, for the purposes of This post, I wish to just focus on Agorapulse so you can consider it.
It may be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
Only, it will not have features That you never use, which makes you think”what’s that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it is even fun (but we will get to this ). Let’s take a peek at 12 Reasons why I love Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I should mention that I don’t necessarily use each and every function at precisely the exact same moment. I do use a couple of different tools. But I love that Agorapulse includes a package of features that do cover the majority of your social media marketing needs.
In fact Have been moving lots of the features I use on programs over to Agorapulse. It is hard not to wish to stay”in” this tool as it is so user-friendly and fun to use. I have taken on a brand ambassador part with Agorapulse since writing this article. The post has been updated but my genuine love for this particular tool and the fact I can’t do without it in my toolbox has not changed.
The Agorapulse Team And Staff
Let us start here. Because without this, the Rest of the things that I adore about Agorapulse mean nothing.
Customer support is at the core of company at Agorapulse. If their clients are happy and using their instrument in the finest possible manner, (and they receive results), then everything falls into place. Their staff focuses than anything else.
Agorapulse also stinks About what works, what needs improving and what they are able to build next. You are not a client but a part of a business. In reality, many of the current features that I am about to talk about came from customer testimonials and feedback.
Caring about customers Is why Agorapulse has shot up the ranks as among those social media management tools with all the top reviews and customer satisfaction. Social Media Optimization
I’ve all outlined 12 reasons why I like Agorapulse Below, but let us begin with a video overview of their current (awesome) update — then I’ll break down the key capabilities. There is a lot to enjoy.
Impressive, right? Let’s jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Function of engagement (that is why I adore Agorapulse the most), let’s take a look at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting work for Instagram as an official Instagram Partner).
The articles can be easily customised by you to match each platform. As it is super intuitive to use, I don’t even have to go into detail about it . You, (like me) need to have the ability to work out how to schedule an easy article, readily and without education.
Scheduling is easy with Agorapulse! I can.
- Publish instantly
- Queue my post (more of that later)
- Schedule the post in the future for time and a particular date.
It’s also easy to schedule the Exact Same article to Go out on different platforms, on various occasions, while being optimized for all those platforms (altering the text or picture size).
One feature I particularly like is the ability Kind”@” and the title of the consumer and Agorapulse will bring up the possible accounts you are able to pick from on Twitter and Facebook. Notice how Agorapulse suggests additional accounts once I begin entering their business name.
This helps you to label profiles and pages quickly And saves you time looking for the perfect people to include.
You can even schedule readily to LinkedIn.
Publish to LinkedIn with Agorapulse
We will get to Instagram at a moment, but for today, Please know that publishing your articles and scheduling in advance on Agorapulse is super easy! And like I said, it is also possible to currently auto-post into Instagram using Agorapulse as they are an official partner and also have access to this new feature via Instagram’s API.
Oh and they have a slick calendar opinion So you are able to see your articles ready to go across all the programs.
And it is colour coded for folks like me That extra level of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse mentions and has only 1 pillar for me to respond to notifications.
To me, that’s”one job” to finish every day. And it is actually almost enjoyable to clean out my inbox.
It’s focused, it is simple and it is easy to Use, so you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to review or respond to can be found). Your inbox items are highlighted To Review for every stage as things.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for participation where you respond and engage via retweets enjoys or replies.
You can click on a user’s profile to expand it. You will then see all the information you need — right within Agorapulse (like any previous interactions).
Expand your history to be seen by a user profile!
Only one click and you can see if You’ve Got a History with the conversations and the user you have had before. As a consequence, you may provide the people the right attention at the time.
Let us break this down a little more…
I DMs I’ve and can see how many mentions In my inbox. When I am looking at this tweet from Ravi, I will see just how many tweets that I have to review and I will review or respond to his tweet. It’s the same for channels — your engagement all is in 1 place.
Never miss a mention on your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. When I have finished writing this article but it will be! I do not always get to tune zero every day but I get there often enough to LOVE that”Congratulations” screen!
It’s easy to check all of your mentions. You can Filter by mention or message kind as follows.
Only review the articles you have responded to or dealt with. It is marked as reviewed once you reply to a specific post.
Or you click on a place replying.
I could select To reply (or answer by DM), review the article, assign it to get someone else (more of that later), retweet it or”like” the article — all from within precisely the same dashboard place on Agorapulse.
Choose how the mention will participate or procedure or message.
It’s, if I change by Way of Example similar. I am able to view all my recent participation, I will expand on articles or see info about a user. I may follow and unfollow. Social Media Optimization
Switch between platforms and accounts to Keep up with participation!
Being able to see your comments ALL are handy on Instagram, in which you usually can find the last 50 mentions on your feed. In case you’ve got a high number of followers it is impossible to maintain with mentions. Agorapulse changes all that which is enormous for brands and influencers.
Excited? Now you can engage with ALL of your Mentions if you are getting to them.
And of course, I can also readily participate by Switching to Facebook too.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It is about participating with them.
Like I shared above, Agorapulse allows me to Easily track and engage with my best advocates using the”Fans and Followers” attribute. From within your Twitter accounts, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
In this scenario I hunted on my top 100 users under “TOP”.
You can add a celebrity to “favorite” folks you would like to follow closely in Agorapulse. This way, you have their articles accessible in their very own thread! It’s simple to engage with them and retweet their articles!
You see rankings for your following in just About every profile perspective on Agorapulse.
- Engaged — the person has mentioned you (directly, or via an answer to a conversation) or delivered you a DM.
- Ambassador — this person has retweeted you or posted links to your site.
- Influencer — this person is frequently retweeted (over 20 times throughout the last 30 days).
In Nicky’s case, she is all 3 with regard to my @sociallysorted Twitter accounts. Nicky is somebody I ought to be participating with (and I do! ) ) .
On Facebook Function shows you who’s mentioned your page, and the number of times they have enjoyed and commented or sent you a message, as well as their last interaction with you. It is also possible to ban them from the page from inside Agorapulse, but I expect that happens!
On Instagram you Will see who has left comments their followers/followed that is complete counts and you are able to follow or unfollow from within Agorapulse.
You are given a clear image of who by these metrics Follows you, promotes you and participates with you the maximum.
- Set up custom groups of followers inside Agorapulse’s dash
- Search on all their interactions
- Search on their messages, and
- Add notes.
When You’ve Got this information you can use all It to engage in communication with those people — maybe reach out to thank them or surprise and pleasure them! Social Media Optimization
Advanced Tracking, Search And Reports
Think of Agorapulse as your personal Private investigator. It’s possible to use the Tracking work on Instagram to.
- Perform hashtag searches.
- Location that is perform searches.
What is so great about it? It opens a whole new World of chance for locating (and linking ) conversations around any subject you like (like your brand).
The potential for location-based businesses is huge Especially tourism.
When it comes To reports, Agorapulse really shines. With one click you can create a report that’s easy to create and not difficult to decode. GREAT for showing customers!
Agorapulse Reports help your to break Audience in a way which makes sense.
The reports can also help you locate a range Information including.
- Your best performing articles (ie posts, tweets etc) based on participation and reach
- Development metrics over time. Agorapulse automatically compares metrics over the years and provides you a quick reading re whether a specific metric is decreasing or increasing over a period.
- Community management data like reaction time and response rate
- Benchmarking your Facebook Page against competitors
Your content is analysed and Presented in report form. You can download it as a csv file to reveal it to the people/clients/team that must view the most.
For social media supervisors and agencies this is Enormous, as it allows you to provide easy-to-read data.
It is also possible to take a glance!
Just about everybody I know who uses Agorapulse for Social media direction raves about the accounts. They are fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse explains it as being in a position to”tag, rename, conceal, delete or delegate articles… while you sleep”. using Moderation Rules, all.
I like this function on Twitter, in which the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them in 2 Manners.
- So I don’t see almost all of them at the first place I will filter my DMs. This is where the magic happens. You can set up filters to weed out”many” of those lousy DMs. Not all (sigh) but many.
- I will filter my feed by Mentions or DMs. I visit DMs and clear them out. To be honest I get numerous DMs that are spam these days, it’s hard not to overlook the excellent ones. Automobile DMs have literally made DMs useless to me personally, which is a real shame.
Filtering and moderation works for all account Types but I mostly use it for Twitter to”mark as reviewed” all of the Auto DMs which come through saying”thanks for following”.
It filters out The auto-DMs, and yes I’m sad that it grabs some real ones also, however you have to pick your battles!
Along with the moderation rules are not about spam. You can use them in several ways to
- Filter out articles to be reacted to — on any stage. Perhaps you wish to have all of the posts featuring a particular hashtag to be labeled in a way — so you’re able to respond to them.
- Filter out those people that are SUPER participated and post all the time that you don’t have to observe every Tweet in Agorapulse — just repond to them or in Twitter.
- Create customized tags so it is possible to categorize and research on these!
- Create customized searches for key words that you want to track
- In case you’ve got one of those”big” amount accounts (best for smaller agencies) you’ll have posts assigned to a team member (see 11 below).
Basically the moderation purpose is another Bonus reason to think about Agorapulse for social media management.
A Killer Mobile App
If you are around and out And you will need to clear your inbox, the Agorapulse app is something that you will love.
It’s available on iOS and Android and it’s super slick to use. I often prefer to use the program vs desktop to process my inbox since it’s so easy to review and procedure messages and mentions. Social Media Optimization
Agorapulse’s lineup feature allows you to publish Your content onto a replicated, evergreen basis using smart categories — much like the manner by that Meet Edgar permits you to set articles to be scheduled at particular times of day based on certain categories. I use it for Twitter and Facebook.
If you are using a tool and Need to Reduce costs, then consider Agorapulse’s evergreen content feature rather (and you get the bonus of all the additional Agorapulse attributes ).
Here are a Couple of things Agorapulse for , content that is queued that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it simple to set up and title Your queue add your program for articles to be printed on, and catogories. Then of adding content, the process is intuitive. As you can see, it’s a slick dash (the user experience is amazing ).
Primarily, set up your articles and You Have to name Categories (all colour-coded and prepared for action!) .
Setting up your categories is easy… and color-coded!
All you Need to, When You’ve set up your classes Do is add instances such as this, to the schedule.
Then I need to add awesome content to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a handy visual/image preview of the post, to explain to you how it’ll appear on this platform you choose when you publish its newsfeed.
Choose to Schedule your articles to a specific time slot, or include each post to your choice’s Queue. As you set up your queue this component is easy. Your Queue, filled with articles (and ready to go) will look something like this.
After a post is published, It Is Going to return to the Bottom of this lineup, waiting to be queued.
Aside from using the operate for perennial Content, you might choose to either.
- Add a post to the program as normal or
- Replicate your article a specific number of times (once you do this you will place the minimum number of days between repetitions of the article ). Be aware you could do this for Facebook but you have to know about the Twitter rules against content see below.
You May Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has added a pause button. When a catastrophe is or for some reason it is not fantastic time to post, you can easily pause the queue.
Perhaps you want to pause a seasonal queue of articles At Christmas… it is easy with the pause button!
Meet it was something and Edgar includes a pause button I really wanted to see in any instrument which I chose to replace it with. I requested Agorapulse to add one plus they did (they always listen — never be afraid to mention tips or provide opinions!) .
Use The Queue Function
The function can be for announcing useful Events such as a Facebook Live (if you hold them to a weekly or regular basis). Share your articles that needs to go out in a queue at a certain time of the week. I would recommend a bit varies the articles to keep the material fresh and.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The principles Aren’t New as addressed by Agorapulse’s CEO Emeric Ernoult. It’s just that they are currently making a bigger point of saying they will be enforced by them.
Basically this imply that we can no longer Post similar or identical content . This also applies to replicate content in the account.
Let us take a look at how you can post to Twitter with Agorapulse while complying with the rules, so the rules are complied with by you when you draft a picture similar to this one to post to Twitter.
Notice You Could choose to queue or program Your article to Twitter. Here’s where we have to consider the rules of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look more closely At the image above, you’ll see that Agorapulse blocks my ability to place replicate content to over a few of my Twitter accounts. The tool recognises that I am submitting to Twitter! This helps make sure the guidelines of Twitter are adhered to by me.
Content Variation Tips
This is how I use Agorapulse to save loads of Time and remain out of Twitter Jail. With Agorapulse, you now have two choices for replicating a hyperlink.
- You can opt to Schedule your post once (or more than once if you change it). Just add your article to do so, then choose the date and time you want it to go out out at. If it’ll be printed more than once, you’ll need to edit the replicated or replicate tweets so that they’re not”replicate” content. More of that is under.
- You can choose to Queue your article once or more than once with variations. Agorapulse advocates this. When you’re queueing articles for Twitter, be certain that you don’t select the option to”re-queue multiple times.” This is where you would end up in breach of the rules of Twitter, although you are still able to use this feature for some other platforms. While I decide to do it this way, I’m sure it’s a unique post, then add it to the top or bottom of this queue (ie I select”queue next” or”queue last”).
I use Advanced Scheduling to Publish 1 tweet, and then set that tweet to replicate a certain number of occasions. Below, I’ve set it to post than every 7 Days, as well as 6 repetitions. Don’t forget to edit the repeats!
After the 6 x repeats are scheduled by me, I could easily see Those articles in my schedule. I’d go directly in and change them to emojis text that is new, images or hashtags. Do this don’t do it or you will forget.
Note. It is Ok when you edit your posts, if the link remains the same. It is the text that you have to change each time.
I’d been using Advanced Scheduling in this manner For a while today to post fresh content — well ahead of the new”principles” have been declared. I like to mix this up and it’s better for engagement.
Don’t forget Bulk Upload! Agorapulse also permits you to bulk upload around a 100 parts of content using a CSV file. This also can incorporate content and includes your photos! You might use this to curate articles and save hours!
What’s Coming For Queued Content?
The team at Agorapulse is working on a Tool to produce the variants of tweets more easy for us, so we play nice with Twitter and can get out content fast. This will be new functionality that will let us replicate our tweet variants all in the one interface that is easy. I’m looking forward to it. I am convinced it will be a timesaver! Social Media Optimization
Team Communication and Delegation
As easy as Agorapulse is to use, you Do not have to do all of the checking and engagement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 per month), then you can update to staff approval whereby you can assign tasks and accept messages around multiple team members.
This is very good for customer service brilliance.
If you are a group that is growing, this attribute is a good You to update to.
Oh and guess what? Teamwork and Remarks happens in Real time. So if Jess and Joe are online at the same time working on the same account, there will not be double-up. It is possible to see what your team is performing in real time.
Posting To Instagram
Agorapulse is A proud spouse. This means they are one of the first tools to acquire entry to the API to allow of Instagram!
In Case You Have one of the Company accounts with Agorapulse you can to Instagram. This means you can plan your content beforehand and click on whenever you are ready OR you are able to to post on your telephone auto post.
Make sure that you don’t forget to participate You autopost….posting is just a part of the process. You need to follow up on replies and comments.
I believe that Agorapulse is the instrument which Provides both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it is a win-win-win if you’ve got a business account. Are a separate fee!
All you need To do would be.
- Download the Agorapulse program and hook up your Instagram account.
- On Your app or desktopcomputer, schedule your Instagram post (add picture and caption) then schedule the date and time you need to print it. You can opt to switch on Auto-scheduling or you’ll be able to use the app place the picture and to connect through to Instagram.
- When it’s time if you post will receive a notification through your mobile program. Just click”Publish” and you will be switched through to the Instagram app.
- Post as you would normally on Instagram. Your copy/description will be duplicated and you want to glue it. Check you have added as necessary and you are ready to go!
Again, I am super impressed that Agorapulse has Added another feature that would ordinarily require us to utilize the new auto-post attribute and another tool makes it even better. Bringing these tools saves time AND money and is a reason why I adore Agorapulse for Social Media Management.
Responding To Ad Remarks
Here is where we get to Some attributes that are for the degree of membership Agorapulse.
The ability to respond to ad comments Begins at Moderate Level of Membership (starting at $99 per month)
With comments on ads is difficult for keeping up Facebook and Instagram advertisements. Agorapulse lets you view them and engage with them and pulls to your own inbox from the advertisement comments.
If you know what it is like to keep up and run advertisements With the comments (including the spam), then you will know that this function is bliss for ad managers and webpage admins. Bliss. Social Media Optimization
Bonus Free Tools
You can also take Advantage of those tools on their site including.
- A Facebook Page Barometer — to test your own engagement, and to see how well your fan fares from the peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter functionality, right now
If you really need one Reason to check out Agorapulse then here it is.
It is affordable.
They have some of the pricing of any of those Social media management tools.
Prices begin at $49 each Month for small/solo companies with raising prices for enterprise, large and medium companies. You will find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media management, attempt Some of the tools and also take the free trial to get a spin, you’ll be as hooked as I am.