Introduction Social Media Monitoring
There are Many social media management programs, however, one stands out among the crowd more and more every year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a few decades now, and I love it. In this article I discuss 12 Reasons Why I love Agorapulse for Social Media Management and why you will also. Social Media Monitoring
There are many social media management tools that Deserve a mention . I’ve used many of them at one time or another, including Hootsuite, Sprout Social, and Buffer.
I won’t go in their features here. They’re Solid options.
However, I switched to Agorapulse a few years ago Today and it has been my No 1 choice to social media management since that time. You may read about some of the attribute comparisons between Agorapulse and other programs .
But for the purposes of This informative article, I want to focus on Agorapulse so you can consider it as a tool in your arsenal.
In fact, it could be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
Only, it will not have features that are extraneous That you never use, making you think”what’s that used for?” . It’s sensible, no-fluff and super simple to use.
Dare I say, it is even fun (but we’ll get to that). Let us take a look why I love Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I should mention that I do not necessarily use each and every function at precisely the exact same moment. I do use a couple of different tools. However, I really like that Agorapulse includes a package of features that really do cover the majority of your social media advertising needs.
In fact, I Have been moving lots of the attributes I use on other tools around to Agorapulse. It’s hard not to want to remain”in” this instrument as it’s so user-friendly and enjoyable to use. I also have taken on a new ambassador part with Agorapulse considering writing this article. The post was updated but my genuine love with this particular tool and the fact I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Team And Culture
Let us begin here. Because without this, the Remainder of the things that I adore about Agorapulse mean nothing.
Customer service is at the core of business at Agorapulse. If their customers are happy and using their instrument in the best possible manner, (and they receive results), then everything falls right into place. Their team focuses more.
Agorapulse also listens To customers about what works, what they can build next and what needs improving. Thus, you are not a customer but a part of a company. In fact, lots of the current features that I am about to talk about came out of feedback and client recommendations.
Caring about clients Is why Agorapulse has taken up the ranks as one of those social media management programs with the reviews and customer satisfaction. Social Media Monitoring
I’ve all summarized 12 reasons why I like Agorapulse Below, but let us start with a video summary of their recent (awesome) update — then I’ll break down the critical features. There is a lot to like.
Impressive, right? Let us jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Purpose of participation (which is the reason why I love Agorapulse the most), let’s take a look at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is among the easiest I have used. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as an official Instagram Partner).
You can customise the posts to suit each platform. I don’t even need to go into detail about this , as it intuitive to use. You, (like me) should be able to work out how to program an easy article, easily and without education.
Scheduling is simple with Agorapulse! I can.
- Publish instantly
- Queue my article (more of this later)
- Schedule the article in the future for time and a specific date.
It’s also super easy to schedule the Exact Same post to Head out on various platforms, on different times, while being optimised for all those platforms (changing the text or picture size).
One feature I especially like is the capability Kind”@” and then the title of the user and Agorapulse will bring up the probable account you are able to pick from on Twitter and Facebook. Notice Agorapulse suggests accounts once I start entering their company name.
This helps you to label pages and profiles fast And saves you time searching to include.
You could schedule easily to LinkedIn.
Publish to LinkedIn with Agorapulse
We’ll get to Instagram in a minute, but for now, Please be aware that publishing your content and scheduling in advance on Agorapulse is super easy! And like I said, you can also now auto-post to Instagram with Agorapulse as they are an official partner and also have access to that new attribute via Instagram’s API.
Oh and they have a slick calendar opinion That means you are able to see all of your articles ready to go across all the platforms.
And it’s colour coded for folks like me That additional level of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse mentions and has 1 column for me to respond to notifications.
To me, that is”one task” to complete every day. And it is actually almost enjoyable to clean out my inbox.
It is focused, it is simple and it is easy to Use, so you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you will need to review or respond to can be found). Your inbox items are highlighted To Inspection for every stage as items.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for engagement in which you participate and respond via retweets enjoys or replies.
You can click on a user’s profile to enlarge it. You will then see all the information you want — right within Agorapulse (including any prior interactions).
Expand your history to be seen by an individual profile!
If you have a Only one click and you can see History with the conversations and the consumer you’ve had before. This means you may give the right people the ideal attention at the perfect moment.
Let’s break this down a little more…
I DMs I’ve and can certainly see how many mentions Inside my inbox. If I am looking at this tweet from Ravi, I can see just how many tweets I have to review and I will review or react to his conversation. It is the same for other social channels — your entire participation is in 1 area.
Never skip a mention on your inbox!
I know my inbox Isn’t empty in this screenshot. When I have finished writing this post but it will be! I do not always get to tune zero daily but I get there often enough to LOVE that”Congratulations” display!
It’s simple to check all your mentions. You can Even filter by mention or message type as follows.
Then review the posts you have replied to or dealt with. It is automatically marked as reviewed As soon as a specific post is replied to by you.
Or You Just click on a post to review it without replying.
I could choose To reply (or answer from DM), review the article, assign it for someone else (more of that later), retweet it “like” the article — all from within precisely the same dashboard area on Agorapulse.
Choose how you process or will participate the mention or message.
It’s if I switch by Way of Example similar. I can view all my recent participation, I see information or can enlarge on posts. I unfollow and may also follow. Social Media Monitoring
Switch between accounts and platforms to Keep up with engagement!
Being able to see ALL of your comments is handy on Instagram, where you can only see the past 50 mentions on your feed. If you’ve got a number of followers it’s not possible to maintain with mentions. Agorapulse changes that which is huge for brands and influencers.
Excited? You Can now engage with All your Mentions, even if you are getting to them.
And Needless to Say, I can easily engage by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this stage (you can just publish to LinkedIn.
Agorapulse keeps all of my engagement in 1 area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It’s about engaging with them.
As I shared previously, Agorapulse enables me to Easily track and engage with my very best advocates employing the”Fans and Followers” feature. From within your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I searched in this case under “TOP”.
To profiles you can add a star with favorites to “favorite” people that you want to follow carefully in Agorapulse. In this manner, you have their posts easily accessible in their very own thread! It’s easy retweet their articles and to engage with them!
You’ll also see positions for your following in just About each profile view on Agorapulse.
- Engaged — the person has mentioned you (directly, or through a reply to a dialogue ) or sent you a DM.
- Ambassador — this person has retweeted you or posted links.
- Influencer — this person is often retweeted (over 20 times throughout the last 30 days).
In the situation of Nicky, she is all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I ought to be participating with (and I do! ) ) .
On Facebook, this Function shows you who has said your page, and how many times they’ve liked and commented or delivered a message, in addition to their final interaction with you. You can also prohibit them from the page from within Agorapulse, but I hope that happens rarely!
On Instagram you Will see who has left comments their complete followers/followed counts and you can follow or unfollow from inside Agorapulse.
You are given a clear image of who by these basic metrics Follows you, promotes you and participates with you the maximum.
- Set up custom groups of followers inside Agorapulse’s dash
- Search on each of their interactions
- Search on their own messages, and
- Add private notes.
When you have all It to take part in communication with these people — perhaps reach out to thank them surprise and delight them in some manner! Social Media Monitoring
Advanced Monitoring, Reviews And search
Think of Agorapulse as your personal Personal investigator. You can use the Tracking function on Instagram to.
- Hashtag that is Play hunts.
- Place hunts.
What is so great about this? It opens a whole new World of possibility for locating (and linking ) conversations around any subject you like (like your brand).
The potential for location-based companies is huge With this attribute, especially tourism.
When it comes To reports, Agorapulse actually shines. With one click you can make a report that’s simple to produce and not difficult to decode. GREAT for showing customers!
Agorapulse Reports enable you to break your Audience in a means which makes sense.
The reports can also help you locate a range Information such as.
- Your best performing articles (ie articles, tweets etc) based on engagement and attain
- Evolution metrics with time. Agorapulse compares metrics and provides a fast reading re whether a particular metric is increasing or decreasing over a period to you.
- Community management data such as response time and response speed
- Benchmarking your Facebook Page against competitors
Your content is analysed and Introduced in report form. You may download it as a csv file to reveal the people/clients/team that needs to view it the most.
For social media managers and agencies this is Huge, as it allows you to supply data that is easy-to-read to your clients.
You can have a peek in your competitors!
Just about everybody I know who uses Agorapulse to get Social media management raves about the accounts. They’re pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or assign articles… while you sleep”. using Moderation Rules, all.
In which the I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I will deal with them Ways.
- So I don’t see most of them at the first 17, I can filter my DMs. This is where the magic happens. You can set up filters to weed out”many” of the bad DMs. Not all (sigh) but many.
- I will filter my feed by Mentions or DMs. Clean them out pretty fast and I go to DMs. To be honest I get so many DMs which are spam nowadays, it’s hard not to miss the excellent ones. Auto DMs have made DMs useless to me personally, which is a real shame.
Filtering and moderation functions for all account Types but I mostly use it for Twitter to”markers as reviewed” all of the Auto DMs that come through saying”thanks to after”.
It mainly filters out The auto-DMs, and yes I am sad that it grabs some actual ones as well, but you have to choose your battles!
And the moderation principles are not about spam. You can use them in several ways to
- Filter content out to be reacted to. You want to have all of the posts featuring a hashtag that is specific to be labeled in a specific way — so you’re able to respond to them.
- Filter those individuals that are SUPER out and post all the time you don’t have to see every Tweet in Agorapulse — just repond to them or natively in Twitter.
- So it is possible to categorize create custom tags and search on these!
- Create customized searches for key words which you want to track
- If you’ve got one of the”big” level accounts (greatest for smaller agencies) you’ll have posts assigned to a group member (see 11 below).
Basically the moderation function is just another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you will need to clean your inbox, the Agorapulse app is something that you will love.
It’s accessible on it is and iOS and Android super slick to use. I often prefer to use the program vs background computer to process my inbox since it is so simple to review and procedure mentions and messages. Social Media Monitoring
Agorapulse’s queue feature allows you to publish Your content on a repeated, evergreen basis using intelligent categories — a lot like the manner in which Meet Edgar allows you to set articles to be scheduled at certain times daily based on certain categories. It is used by me to Twitter and Facebook.
If you Need to and are using a tool Reduce costs, then contemplate Agorapulse’s evergreen content attribute instead (and you get the bonus of all of the additional Agorapulse attributes ).
Here are a few things to know about using Agorapulse for content that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it is super simple to set up and name Your queue catogories, and insert your schedule for posts to be published on. Then of adding content, the process is extremely intuitive. As you can see, it’s a slick dashboard (the consumer experience is awesome).
Primarily, You Have to name and set up your content Categories (all colour-coded and prepared for action!) .
Setting up your categories is easy… and color-coded!
Once you’ve set up your categories, all you Need to Do is add instances such as this, to the program.
Then I Want to include content that is awesome to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a handy visual/image preview of this post, to explain to you how it’ll appear on the newsfeed of the platform.
Choose to Schedule your articles to a certain time slot, or add every post to the Queue of your selection. As you’ve already set up your queue this part is easy. Your Queue, filled with articles (and prepared to go) will look something like this.
After a post is published, it will return to the Bottom of this lineup, waiting to be queued.
Aside from using the operate for perennial Content, you might choose to either.
- Add a post to the schedule as normal or
- Replicate your article a specific number of times (once you do this you may set the minimum amount of times between repeats of this post). Note you could do this to get Facebook but you have to know about the Twitter rules see below.
You May Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has included a pause button. When a disaster is or it’s not great timing to post, you can easily pause the queue with one click.
Perhaps you want to pause a seasonal lineup of posts At Christmas… it’s easy with the pause button!
Meet it had been something and Edgar includes a pause button That I really wished to see in almost any tool which I chose to replace it with. I asked Agorapulse to add one and they did (they always listen — never be reluctant to mention tips or provide feedback!) .
Use The Queue Function To Announce Facebook Lives
The function can be for announcing useful Events such as a Facebook Live (should you hold them on a weekly or regular basis). Share your content that needs to go out weekly in a queue at a certain time of the week. I would advise that you vary the articles a bit to keep the content fresh and.
This works for Facebook but with Need to check at some”changes” into Twitter’s terms of usage…. Social Media Monitoring
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The principles are not New as discussed in this informative article by Agorapulse’s CEO Emeric Ernoult. It’s just that now they’re currently making a larger point of saying they’ll apply them.
Basically this mean that we can no more Simultaneously post similar or equal content to multiple accounts. This applies to duplicate content in exactly the same account.
Let us take a look Twitter with Agorapulse while complying with all the rules, so you obey the rules, once you draft an image similar to this one to post to Twitter.
Notice that you can elect to schedule or queue Your post to Twitter. Here’s where we need to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look At the picture above, you will realize that Agorapulse blocks my ability to post replicate content to more than a few of my Twitter accounts. The instrument recognises that I am submitting to Twitter! This helps make sure Twitter’s guidelines are adhered to by me.
Content Demo Tips
This is how I utilize Agorapulse to save me loads of Time and remain out of Twitter Jail. Together with Agorapulse, you now have two choices for repeating a link.
- You can choose to Schedule your article once (or more than once in the event that you vary it). Simply add your article to do so, then choose the time and date you would like it to go out out at. If it will be printed more than once, you’ll need to edit the repeated or duplicate tweets so that they’re not”replicate” content. A lot of this is under.
- It is possible to opt to Queue your post once or more than once with variations. Agorapulse advocates this. When you are queueing articles for Twitter, be sure you don’t choose the option to”re-queue multiple occasions.” You can still use this attribute for other platforms, however this is where you would end up in violation of the rules of Twitter. While I choose to do it this way, I’m sure it’s a special place, then add it to the top or bottom of this queue (ie I select”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Publish one tweet, then set that tweet to replicate a specific number of times. Below, I have set it to post than every 7 Days, and up to 6 repeats. Just don’t forget to edit the repeats!
I could see, After I schedule the 6 x repeats Those posts in my schedule. I’d go straight in and alter them to text, emojis, images or hashtags. Do this don’t do it later or you will forget.
Note. It is Okay when you edit your articles if the link stays the same. It is the text that you have to change each time.
I had been utilizing Advanced Scheduling in this manner For a while now to post new content — well before the new”rules” were declared. I love to mix up it and it’s better for involvement.
Do not forget Bulk Upload! Agorapulse also allows you to bulk upload around a 100 pieces of content using a pre-populated CSV file. Including your photographs and can incorporate content! You might even use this to curate content and save hours!
What is Coming To Queued Content?
The team at Agorapulse is working on a Tool to make people tweets’ variations, so we can get out content fast and play fine. This will be new functionality that will enable us to repeat our tweet variants all in the one interface that is simple. I am looking forward to it. I’m convinced it’s going to be a timesaver! Social Media Monitoring
Team Communication and Delegation
As easy as Agorapulse is to utilize, you Do not need to do all of the checking and involvement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 a month), then you can upgrade to team approval whereby you are able to assign tasks and approve messages across multiple team members.
This is very good for customer service brilliance.
This feature is a good, if you are a growing group One to update to.
Oh and guess what? Teamwork and Remarks happens in Real time. If Jess and Joe are online at the same time working on the exact same account, there will not be double-up. It is possible to see what your team is currently performing in real time.
Posting To Instagram
Agorapulse is A spouse. This suggests they are among the tools to acquire entry to Instagram’s API to allow!
If you have one of the Company accounts with Agorapulse you can into Instagram. This means you can organize your content beforehand and click when you are ready OR you are able to, to post in your phone auto post.
Make sure that you don’t forget to engage You autopost….posting is merely part of the process. You need to follow up on answers and comments.
I Think That Agorapulse is the tool Offers both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it is a win-win-win if you’ve got a business account. Are a separate fee!
All you need To do is.
- Download the Agorapulse app and hook your Instagram account up.
- On Your app or background , schedule your Instagram post (add photo and caption) then program the date and time that you want to print it. You may opt to switch on Auto-scheduling or you’ll be able to use the app post the image and to link through to Instagram.
- If you post will receive a notification through your cellular app when it’s time to post. Simply click”Publish” and you will be switched through to the Instagram app.
- Post as you would ordinarily on Instagram. Your copy/description will be copied and you need to glue it. Check you’re ready to go and you have hashtags additional as necessary!
Again, I am super impressed that Agorapulse has Added yet another feature that would normally require us to use the new auto-post feature and a separate tool makes it even better. Bringing these tools collectively saves time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here is where we get to Some attributes which are for the level of membership Agorapulse.
The capability to respond to ad comments Starts at Medium Level of Membership (beginning at $99 per month)
Keeping up with opinions on advertisements is hard for Facebook and Instagram ads. Agorapulse allows you engage with them and to see them and pulls from the ad comments.
If you understand what it’s like to keep up and run ads With the remarks (such as the spam), then you’ll know that this function is bliss for advertising managers and page admins. Bliss. Social Media Monitoring
Bonus Free Tools
You can take Advantage of those tools on their website.
- A Facebook Page Barometer — to determine how well your lover fares and also to test your engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter performance, right now
If you need one More reason to check out Agorapulse then here it is.
They have some of the best pricing of any of those Social media management tools.
Prices start at $49 per Month for small/solo companies with prices for large medium and enterprise companies. You will find out more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media direction, try Some of their free tools and also choose the free trial to get a spin, you will be hooked as I am.