Intro Social Media Measurement Tools
You will find Many social media management tools, however, one stands out among the audience more and more every year — Agorapulse. I’ve used Agorapulse for Social Media Management for a few years now, and I really like it. In this post I discuss 12 Reasons Why I adore Agorapulse for Social Media Management and you will too. Social Media Measurement Tools
There Are Lots of social media management tools that Deserve a mention . I have used many of them at one time or another, including Hootsuite Sprout Social, and Buffer.
I will not go in their features . They are Solid options.
But I switched to Agorapulse a few years ago It and now has been my No 1 choice for social media direction since that time. You may read about a number of the feature comparisons between Agorapulse and other programs .
But for the purposes of This informative article, I wish to just focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
In fact, it may literally be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
It will not have extraneous features You never use, making you think”what’s that used for?” . It’s sensible, no-fluff and super easy to use.
Dare I say, it’s even enjoyable (but we’ll get to this ). Let us take a peek at 12 reasons why I adore Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I should mention that I do not necessarily use EVERY single function in precisely the same moment. I do use a couple of different tools for a few purposes. However, I really like that Agorapulse has a package of features that actually do cover most of your social media marketing needs.
In fact, I Have been moving a lot of the attributes I use on tools around to Agorapulse. It is hard not to want to remain”in” this instrument since it’s so user-friendly and fun to use. I also have taken on a brand ambassador role with Agorapulse considering writing this post. The article was updated but my real love for this particular tool and the fact that I can’t do with it in my toolbox has not changed.
The Agorapulse Team And Culture
Let’s start here. Because with this Remainder of the things I adore about Agorapulse imply nothing.
Customer support is at the core of business at Agorapulse. If their clients are happy and using their instrument in the finest possible manner, (and they get results), then everything falls right into place. Their team concentrates more.
Agorapulse also listens About what works, what they are able to build next and what needs improving. So, you are not a client but a part of a business where your voice will be heard. In reality, lots of the features I am going to speak about came out of customer recommendations and feedback.
Caring about clients Is Agorapulse has taken up the ranks as one of those social media management tools with all the reviews and customer satisfaction. Social Media Measurement Tools
I’ve summarized all 12 reasons why I love Agorapulse Below, but let’s start with a video summary of the recent (awesome) upgrade — then I will break down the critical capabilities. There’s a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of engagement (which is why I love Agorapulse the most), let’s take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one of the easiest I’ve used. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting work for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to match each platform. I don’t even have to go into detail about this , as it’s super intuitive to use. You, (like me) should have the ability to work out how to schedule an easy article, easily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish instantly
- Queue my article (more of that later)
- Schedule the post later on for a specific date and time.
It’s also easy to schedule the same post to Head out on various platforms, on different times, while being optimized for those platforms (changing the text or picture size).
One feature I like is the capability to Kind”@” and then the name of the consumer and Agorapulse will bring up the probable account you are able to pick from on Twitter and Facebook. Notice how Agorapulse suggests accounts when I begin entering their company name.
This helps you to label profiles and pages quickly And saves you time looking for the perfect people to add.
You could also schedule to LinkedIn.
Easily print to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for now, Please know that publishing your content and scheduling beforehand on Agorapulse is easy! And as I said, it is also possible to now auto-post into Instagram with Agorapulse as they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a Fairly calendar view That means you can see all your articles ready to go across all of the programs.
And it is colour coded for folks like me who need That level of organisation that is visual. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse mentions and has one pillar for me to respond to notifications.
To me, that’s”one task” to complete each day. And it’s actually almost enjoyable to clear out my inbox.
It’s focused, it is easy and it is simple to Use, so you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you will need to review or respond to can be found). Your inbox items are highlighted as items To Review for each platform.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for engagement where you participate and respond via retweets, enjoys or responses.
You can also click on a user’s profile it. You’ll then see all the info you need — directly within Agorapulse (like any previous interactions).
Expand an individual profile to realize your history!
Just one click and you can see if you have a History with the conversations and the consumer you have had before. This means you can provide the people the right attention at the moment.
Let’s break this down a little more…
I can see how many cites and DMs I have Inside my inbox. If I am looking at this tweet from Ravi, I will see just how many tweets that I have to review and that I will review or respond to his conversation. It’s the same for social channels — your entire engagement is in one place.
Never miss a mention on your inbox!
I know my inbox Is not empty in this screenshot. When I have finished writing this article, but it will be! I do not always get to tune zero every day but I get there often enough to LOVE that”Congratulations” screen!
It’s simple to check of your own references. You can Filter by message or mention type as follows.
Then only review the posts you have responded to or dealt with. It is marked as reviewed once you respond to a specific post.
Or you click on a post to critique it without replying.
I could select To answer (or reply by DM), examine the article, assign it to get somebody else (more of that later), retweet it “just like” the article — all from within precisely the exact same dashboard area on Agorapulse.
Choose how you will participate or procedure the mention or message.
It’s if I change to Instagram, for example similar. I am able to view all of my recent participation, I will enlarge on posts or see information. I unfollow and may follow. Social Media Measurement Tools
Easily switch between programs and accounts to Keep up with participation!
Being able to see All your remarks is handy on Instagram, in which you usually can see the last 50 mentions on your own feed. It’s not possible to maintain with mentions, In case you have a large number of followers. Agorapulse alters that which is enormous for influencers and brands.
Excited? You Can now engage with All your Mentions if you are a little late getting to them.
And of course, I could also participate by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this stage (you can just publish to LinkedIn.
Agorapulse keeps all of my participation in one place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It’s about participating with them.
As I shared previously, Agorapulse allows me to Easily track and engage with my best advocates employing the”Fans and Followers” attribute. From in your Twitter account, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I hunted in this case under “TOP”.
You can add profiles and a star to “favorite” folks that you want to follow carefully in Agorapulse. In this manner, you have their articles easily accessible in their very own thread! It’s easy to engage together and retweet their articles!
You will also see rankings for your following in just About each profile view on Agorapulse.
- Engaged — the individual has said you (directly, or via an answer to a dialogue ) or sent you a DM.
- Ambassador — this person posted links to your site or has retweeted you.
- Influencer — this person is frequently retweeted (more than 20 times throughout the last 30 days).
In Nicky’s case, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is someone I should be engaging with (and I do! ) ) .
On this, Facebook Function shows you who’s mentioned your page, and the number of times they have enjoyed and commented or sent you a message, in addition to their final interaction with you. You can ban them from the page from within Agorapulse, but I hope that happens!
On Instagram you Will see who’s left comments on your article, their followers/followed that is total counts and you are able to follow or unfollow from within Agorapulse.
These basic metrics give you a clear picture of who Follows you, promotes you and participates with you the maximum.
- Setup custom groups of followers inside Agorapulse’s dash
- Search on all their interactions
- Search on their messages, and
- Add private notes.
When You’ve Got all It to engage in communication with those people — surprise and delight them maybe reach out to them to thank them! Social Media Measurement Tools
Advanced Tracking, Reviews And search
Think of Agorapulse as your own Private investigator that is personal. You can use the Tracking function on Instagram to.
- Hashtag that is Play hunts.
- Place that is perform searches.
What is so great about this? It opens up a whole new World of possibility for finding (and joining) talks about any subject you like (including your brand).
The potential for companies is enormous Especially tourism.
When it comes To reports, Agorapulse actually shines. With one click you can make a report that is not difficult to decode and easy to produce. GREAT for showing customers!
Agorapulse Reports help your to break Audience in a way which makes sense.
The detailed reports can help you find a range Information including.
- Your best performing articles (ie articles, tweets etc) based on participation and attain
- Evolution metrics over time. Agorapulse gives a reading re whether a particular metric is increasing or decreasing over a period to you and automatically compares metrics.
- Community management data like reaction time and response speed
- Benchmarking your Facebook Page against competitors
Your best performing content is analysed and Presented in report form. You can download it as a csv file to show it the most.
For social media managers and agencies that this is Enormous, as it allows you to provide your clientele with data that is easy-to-read.
You can also take a glance!
Just about everybody I know who uses Agorapulse for Social media management raves about the reports. They’re fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse explains it as being able to”tag, bookmark, hide, delete or delegate articles… while you sleep”. By using Moderation Rules all.
In which the I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them Ways.
- Therefore that I don’t see most of them I will filter my DMs. This is where the magic happens. You can set up filters to weed out”most” of the bad DMs. Not all (sigh) but most.
- I can filter my feed by Mentions or even DMs. Clean them out and I visit DMs. To be honest I get numerous DMs which are spam nowadays, it is hard not to overlook the excellent ones. Auto DMs have literally made DMs useless to me personally, which is a real shame.
Filtering and moderation functions for all accounts Types but I mainly use it for Twitter to”markers as reviewed” all the Auto DMs that come through saying”thanks for following”.
It filters out The auto-DMs, and yes I’m sad that it grabs some actual ones as well, but you have to choose your battles!
Along with the moderation principles are not about spam. You can use them in many ways to
- Filter content out to be responded to. So you’re able to respond to them afterwards — maybe you want to have the posts featuring a hashtag to be labeled in a way.
- Filter out those individuals that are SUPER engaged and post all of the time you don’t have to see every Tweet in Agorapulse — only repond to them or in Twitter.
- Create customized tags such as comments and tweets so it is possible to categorize and search on these later!
- Create customized searches for key words that you want to monitor
- If you’ve got one of the”big” amount accounts (greatest for small agencies) you can have articles assigned to a group member (see 11 below).
Fundamentally the moderation function is another Bonus motive to think about Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you need to clean your inbox, the more Agorapulse app is.
It’s available on iOS and Android and it is super slick to use. I often prefer using the app vs background computer to process my inbox since it is so easy to review and process mentions and messages. Social Media Measurement Tools
Agorapulse’s lineup feature allows you to publish Your articles onto a repeated, evergreen basis utilizing smart categories — a lot like the manner in that Meet Edgar permits you to set articles to be scheduled at particular times daily based on certain categories. It is used by me for Twitter and Facebook.
If you are using a tool and want to Reduce costs, then consider Agorapulse’s evergreen content attribute rather (and you have the bonus of all the other Agorapulse features).
Here are a few things to learn about using Agorapulse for replicated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it’s super easy to set up and title Your queue add your schedule for articles to be published on, and catogories. Then of adding content, the process is intuitive. As you can see, it is a slick dashboard (the consumer experience is amazing ).
Primarily, put your articles up and you need to name Classes (all colour-coded and ready for action!) .
Setting up your classes is easy… and color-coded!
All you have to When You’ve set up your categories Do is add times to the program, like this.
Then I Want to include amazing content to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a handy visual/image preview of this article, to show you how it will look on the newsfeed of the platform when you print it you select.
Pick to Schedule your posts or add every post to your choice’s Queue. This component is easy as you have already set your queue up in Measure one. Your Queue, full of articles (and ready to go) will appear something like this.
Once a post is published, It Is Going to return to the Bottom of this lineup, waiting to be queued.
Aside from utilizing the queue function for repeated Content, you might decide to .
- Add a post to the program as normal or
- Repeat your post a certain number of times (when you do so you may place the minimum amount of days between repetitions of the post). Note you could do this for Facebook but you have to know about the Twitter rules against content see below.
You May Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has added a pause button. For some reason it’s not great time to post or When there’s a disaster, it is easy to pause the queue.
Perhaps you need to pause a seasonal queue of posts At Christmas… it’s easy with the pause button!
Meet Edgar includes a pause button and it was something That I really wished to see that I opted to replace it with. I asked Agorapulse to include one and they did (they always listen — never be reluctant to mention suggestions or provide opinions!) .
Utilize The Queue Function To Announce Facebook Lives
The queue function can be useful for announcing Events such as a Facebook Live (if you hold them to a weekly or regular basis). Share your articles that must go out in a queue. I would recommend a bit varies the posts to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules Aren’t New as addressed by Agorapulse’s CEO Emeric Ernoult. It is just that they are making a point of saying they will be enforced by them.
Fundamentally this mean that we can no longer Simultaneously post substantially similar or identical content to numerous accounts. This also applies to replicate content at exactly the account.
Lets’s take a look at how you can still post to Twitter with Agorapulse while complying with the rules, so when you draft a picture like this one you comply with the rules.
Notice that you can choose to schedule or to queue Your article to Twitter. Here’s where we have to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look At the picture above, you will see that Agorapulse blocks my ability to post duplicate content to more than one of my Twitter accounts. The tool recognises that I’m posting to Twitter! This helps make sure I adhere to Twitter’s guidelines.
Content Demo Tips
This is the way I use Agorapulse to save loads of Time and stay from Twitter Jail. With Agorapulse, you now have two choices for repeating a link.
- You can opt to Schedule your article once (or more than once in the event that you change it). Simply put in your article, to do this, then pick the time and date you would like it to head out at. If it’ll be printed more than once, you will need to edit the repeated or replicate tweets so they’re not”duplicate” content. A lot of that is under.
- More than once with variations or It is possible to opt to Queue your article once. Agorapulse advocates this. When you’re queueing articles for Twitter, make sure you don’t choose the option to”re-queue multiple times.” You are still able to use this attribute for some other platforms, however this is where you’d wind up in breach of the rules of Twitter. While I choose to do it this way, I’m sure it’s a unique place, then add it on the top or bottom of the queue (ie I select”queue alongside” or”queue last”).
I use Advanced Scheduling to Publish 1 tweet, then set that tweet. Below, I have set it to post no more often than every 7 Days, as well as 6 repeats. Don’t forget to edit the repeats!
Once the 6 x repeats are scheduled by me, I can easily see Those articles in my schedule. I’d go in and alter them to text, emojis, pictures or hashtags. Do this quickly — don’t do it or you may forget.
Note. It is When you edit your articles, if the link stays the same, ok. It is the text that you have to change each time.
I’d been utilizing Advanced Scheduling in this way For a little while now to post new content well before the new”principles” were declared. I love to mix it up and it is better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload around some 100 parts of content at once using a CSV file. This can include content and includes your photographs! You might use this to curate content and save hours!
What’s Coming To Queued Content?
The team at Agorapulse is functioning on a Tool to make the variations of tweets easier for us, therefore we play fine with Twitter and can get content out fast. This will be new functionality that will let us repeat our tweet variants in the one interface that is easy. I am awaiting it. I am convinced it will be a timesaver! Social Media Measurement Tools
Team Communication and Delegation
As easy as Agorapulse is to utilize, you Do not need to do all of the checking and involvement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 a month), then it’s possible to update to staff approval whereby you are able to assign tasks and approve messages across multiple staff members.
This is very good for customer support brilliance.
If you are a group that is growing, this feature is a good You to upgrade to.
Oh and guess what? Comments and teamwork happens in Real time. So if Joe and Jess are online at precisely the same time working on precisely the account, there will not be double-up. You can see what your staff is performing in real time.
Posting To Instagram
Agorapulse is A Instagram spouse. This also means that they are one of the very first tools to get entry to the API to allow of Instagram!
If you have one of the business accounts with Agorapulse you can into Instagram. This means you can plan your content beforehand and click whenever you are ready OR you are able to, to post in your phone auto article.
Just make sure that you don’t forget to participate You autopost….posting is just a part of this procedure. You have to follow up on answers and comments.
I believe that Agorapulse is the only instrument which Offers both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it is a win-win-win if you’ve got a company account. Many Instagram tools that give you reports are a fee!
All you Want To do would be.
- Download the Agorapulse app and hook up your Instagram account.
- On Your program or background , schedule your Instagram article (add photo and caption) then program the time and date that you need to print it. You may opt to switch on Auto-scheduling or you can use the app to link through to Instagram and place the image.
- When it is time to 19, if you post will receive a notification via your mobile app. Simply click”Publish” and you’ll be changed through to the Instagram program.
- Article as you would normally on Instagram. Your copy/description will be duplicated and you want to glue it. Check you have additional as necessary and you’re good to go!
Again, I am super impressed that Agorapulse has Added another feature that would require us to use a separate tool and the feature makes it even better. Bringing these tools saves you time AND money and is an integral reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here’s where we get to Some attributes that are for the higher degree of membership on Agorapulse.
The ability to respond to ad comments Starts at Medium Level of Membership (starting at $99 a month)
With opinions on ads is hard for keeping up Both Facebook and Instagram ads. Agorapulse pulls to your inbox in the advertisement comments and lets you view them and engage with them readily.
If ads run and know what it is like to maintain With the comments (including the spam), then you will know that this function is bliss for advertising managers and page admins. Bliss. Social Media Measurement Tools
Bonus Free Tools
You can also take Advantage of these tools on their website.
- A Facebook Page Barometer — also to test your own engagement, and to determine how well your lover fares against your peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter performance, right today
If you really need one More reason to check out Agorapulse here it is.
They have some of the pricing of any of the Social media management applications.
Prices begin at $49 each Month for small/solo companies with costs for enterprise, large and medium businesses. You will find out more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media management, attempt Some of their tools and take the free trial to get a spin, you will be as hooked as I am.