Intro Social Media Measurement
There are Many social media management programs, but one stands out amongst the crowd more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a couple of decades now, and I really like it. In this article I share 12 Reasons Why I adore Agorapulse for Social Media Management and you will also. Social Media Measurement
There Are Lots of social media management tools that Deserve a mention here. I have used many of them at one time or another.
I will not go into their features . They’re Solid options.
But I switched to Agorapulse a few years ago Today and it has been my 1 choice for social media management since that time. You may read about a number of the attribute comparisons between Agorapulse and other programs .
But for the purposes of This informative article, I wish to focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
In fact, it may literally be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
Only, it doesn’t have too many extraneous features That you never use, which makes you think”what’s that used for?” . It is practical, no-fluff and super simple to use.
Dare I say, it’s even enjoyable (but we will get to that). Let’s take a look why I adore Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I should mention that I do not always use each and every function in precisely the exact same time. I do use a couple of different tools. But I love that Agorapulse includes a suite of features that actually do cover most of your social media marketing needs.
In fact Have been moving a lot of the attributes I use on additional tools over to Agorapulse. It is difficult not to wish to remain”in” this instrument since it is so user-friendly and enjoyable to use. I also have taken on a new ambassador part with Agorapulse since writing this post. The post has been updated but my genuine love for this tool and the fact that I can not do without it in my toolbox has not changed.
The Agorapulse Team And Culture
Let us start here. Because with this Remainder of the things that I love about Agorapulse mean nothing.
Customer support is at the core of business Agorapulse. If their customers are happy and using their tool in the finest possible manner, (and they receive results), then everything falls into place. Their team focuses more than anything else.
Agorapulse also listens About what works, what needs improving and what they are able to build. You are not just a client but part of a business where your voice will be heard. In reality, many of the features I am going to speak about came from opinions and client recommendations.
Caring about clients Is why Agorapulse has taken up the ranks as among the social media management tools with all the best reviews and customer satisfaction. Social Media Measurement
I’ve all outlined 12 reasons why I like Agorapulse Below, but let us start with a video overview of their recent (awesome) update — then I’ll break down the key capabilities. There’s a lot to enjoy.
Impressive, right? Let’s jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Function of engagement (which is why I love Agorapulse the most), let’s take a peek at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting work for Instagram as an official Instagram Partner).
You can easily customise the articles to suit each platform. I don’t even have to go into detail about this , as it is super intuitive to use. You, (like me) should have the ability to work out how to schedule a simple post, easily and without education.
Scheduling is simple with Agorapulse! I can.
- Publish immediately
- Queue my article (more of that later)
- Schedule the post later on for time and a specific date.
It’s also easy to schedule exactly the article to Head out on various platforms, on various times, while being optimised for all those platforms (altering the text or picture size).
One feature I especially like is the ability to Kind”@” and the name of the user and Agorapulse will bring up the probable accounts you can pick from on Twitter and Facebook. Notice how Agorapulse suggests accounts once I begin entering their company name.
This helps you to tag pages and profiles fast And saves you time searching to include.
You could schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We’ll get to Instagram at a moment, but for now, Please know that publishing your articles and scheduling beforehand on Agorapulse is easy! And as I said, it is also possible to now auto-post into Instagram with Agorapulse since they are an official partner and have access to this new feature via Instagram’s API.
Oh and they have a Fairly slick calendar view too, That means you are able to see your posts ready to go across all the platforms.
And it’s colour coded for people like me who need That extra amount of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse has just one pillar for me to react to mentions and notifications.
To me, that’s”one job” to finish every day. And it is really almost enjoyable to clean out my inbox.
It’s concentrated, it’s simple and it is simple to Use, so you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you will need to review or respond to are available ). Your inbox things are highlighted as items.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for engagement in which you engage and respond via enjoys, retweets or replies.
You can click on a user’s profile to enlarge it. You’ll then see all the info that you want — directly within Agorapulse (like any previous interactions).
Expand your history to be seen by an individual profile!
Just one click and you will see if You’ve Got a History with the user and the conversations you’ve had before. This means you can provide the ideal people the ideal attention at the perfect time.
Let’s break this down a little more…
I DMs I’ve and can easily see how many mentions In my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets that I must review and that I will review or react to his conversation. It’s the exact same for channels that are social — your engagement all is in one area.
Never skip a mention on your inbox!
I know my inbox Isn’t empty in this screenshot. When I’ve finished writing this post, but it’s going to be! I do not always get to inbox zero every day but I get there often enough to LOVE that”Congratulations” display!
It’s simple to check all of your mentions. You can Even filter by message or mention kind as follows.
Then only review the articles responded to or dealt with. It is marked as reviewed once a specific post is replied to by you.
Or You Just click on a place replying.
In the next case from Nicky, I could select To answer (or reply by DM), review the article, assign it for someone else (more of that later), retweet it or”like” the post — all from within precisely the exact same dashboard place on Agorapulse.
Choose how you procedure or will engage the mention or message.
It’s, if I switch for example similar. I can see all of my recent participation, I see more info or will expand on posts. I unfollow and can even follow. Social Media Measurement
Easily switch between programs and accounts to Keep up with participation!
Being able to see ALL of your remarks is handy on Instagram, in which you can see the last 50 mentions on your own feed. If you have a high number of followers it is not possible to keep up with mentions. Agorapulse alters all that which is enormous for brands and influencers.
Excited? You can engage your with ALL Mentions if you are a bit late getting to them.
And Needless to Say, I can readily engage by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can only print to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It is about engaging with them.
Like I shared previously, Agorapulse enables me to Easily monitor and engage with my best advocates using the”Fans and Followers” feature. From in your Twitter account, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I searched in this case below “TOP”.
You can add profiles and a celebrity to “favorite” folks you want to follow carefully in Agorapulse. This way, you have their posts accessible in their own thread! It’s easy to engage together and retweet their articles!
You see positions for the following in only About each profile view on Agorapulse.
- Engaged — the person has said you (directly, or via a reply to a conversation) or delivered you a DM.
- Ambassador — this person has retweeted posted or you links to your website.
- Influencer — this individual is frequently retweeted (more than 20 times during the last 30 days).
In Nicky’s situation, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is somebody I ought to be engaging with (and I do! ) ) .
On this, Facebook Function shows you who has mentioned your webpage, and how many times they have enjoyed and commented or sent you a message, as well as their last interaction with you. It is also possible to prohibit them from inside Agorapulse, although I expect that happens infrequently!
On Instagram you Will see who’s left comments their followers/followed that is complete counts and you can follow or unfollow from within Agorapulse.
These metrics give you a clear picture of who Follows you, boosts you and participates with you the most.
- Set up custom classes of followers within Agorapulse’s dashboard
- Search on each of their interactions
- Search in their own messages, and
- Add notes.
When you have all It to take part in communication with these individuals — perhaps reach out to thank them surprise and delight them in some manner! Social Media Measurement
Advanced Tracking, Search And Reports
Consider Agorapulse as your own Investigator that is personal. You can use the Monitoring function on Instagram to.
- Hashtag hunts.
- Location hunts.
What’s so great? It opens a whole new World of possibility for locating (and joining) talks about any topic you like (like your brand).
The Capacity for companies is enormous Especially tourism.
When it comes To reports, Agorapulse really shines. With one click you can create a report that’s easy to decipher and simple to produce. GREAT for showing clients!
Agorapulse Reports help you to break your down Audience in a way that makes sense.
The reports also can help you find a range Information including.
- Your best performing articles (ie articles, tweets etc) based on participation and reach
- Development metrics over time. Agorapulse automatically compares metrics and gives you a reading re whether a metric is increasing or decreasing over a time.
- Community management data such as response time and response rate
- Benchmarking your Facebook Page against competitors
Your material is analysed and Presented in report form. You may download it as a csv file to show the people/clients/team that must see it the most.
For social media managers and agencies that this is Huge, as it allows you to provide your clients with information that is easy-to-read.
You can also take a peek!
Just about everybody I know who uses Agorapulse for Social media direction raves about the accounts. They are fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or assign content… while you sleep”. All using Moderation Rules.
Where the, I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz crazy.
With Agorapulse I can deal with them Manners.
- Therefore that I don’t see almost all of them in the first 17, my DMs can be filtered by me. This is where the magic occurs. You can set up filters to weed out”many” of those bad DMs. Not all (sigh) but many.
- I will filter my feed by DMs or even Mentions. Clean them out and I visit DMs. To be fair I get so many DMs that are spam nowadays, it is hard not to miss the good ones. Auto DMs have literally made DMs useless to me personally, which is a real shame.
Filtering and moderation works for all account Types but I mostly use it for Twitter to”mark as reviewed” all of the Auto DMs which come through saying”thanks for after”.
It mainly filters out The auto-DMs, and yes I am sad that it catches some real ones also, however you’ve got to choose your battles!
Along with the moderation principles are not just about spam. You can use them in several ways to
- Filter content out to be reacted to. So you’re able to respond to them — Perhaps you want to have the articles featuring a particular hashtag to be labeled in a certain manner.
- Filter those people that are SUPER out and post all the time that you don’t have to observe every Tweet in Agorapulse — only repond to them occasionally or natively in Twitter.
- Create customized tags such as comments and tweets so you can categorize and search on them!
- Create custom searches for key words that you need to monitor
- In case you have one of those”large” level accounts (best for small agencies) you’ll have articles assigned to a group member (see 11 below).
Fundamentally the moderation function is another Bonus reason to consider Agorapulse for social media management.
A Killer Mobile App
If you are out and about And you will need to clean your inbox, the Agorapulse app is something that you will love.
It is available on Android and iOS and it is super slick to use. I often prefer to use the app vs desktop computer to process my inbox since it’s so simple to review and procedure mentions and messages. Social Media Measurement
Agorapulse’s queue feature allows you to publish Your articles on a repeated, evergreen basis utilizing smart categories — a lot like the way by which Meet Edgar allows you to set posts to be scheduled at particular times of day based on particular categories. I use it to Twitter and Facebook.
If you are currently using a tool such as Meet Edgar and want to Reduce costs, then consider Agorapulse’s evergreen content feature instead (and you have the bonus of all of the other Agorapulse attributes ).
Here are a few things Agorapulse for queued content.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it simple to set up Your queue catogories, and add your program for posts to be printed on. Then of adding content, the process is extremely intuitive. As you can see, it is a slick dash (the consumer experience is amazing ).
Firstly, you need to name and set up your content Classes (all colour-coded and prepared for action!) .
Setting up your classes is easy… and color-coded!
Once you’ve set up your classes, all you Need to Do is add times to the program, like this.
Then I Want to include content that is awesome to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a handy visual/image preview of the article, to show you how it will appear on the newsfeed of the platform when you print it, you choose.
Pick to Schedule your articles or add every article to the Queue of your selection. This component is simple as you set your queue up in Step one. Your Queue, full of articles (and prepared to go) will look something like this.
After a post is published, It Is Going to return to the Bottom of the queue, waiting to be queued.
Aside from utilizing the queue function for repeated Content, you might also choose to either.
- Add a post to the schedule as usual or
- Repeat your article a certain number of times (once you do this you will set the minimum number of days between repetitions of the post). Note that you can accomplish this for Facebook but you need to be aware of the Twitter rules from content — see below.
You May Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has included a pause button. When there’s a natural catastrophe or it’s not great time to post, you can pause the queue.
Maybe You want to pause a seasonal lineup of articles At Christmas… it’s simple with the pause button!
Meet it had been something and Edgar includes a pause button That I really wished to see in any instrument which I opted to replace it with. I asked Agorapulse to add one plus they did (they constantly listen never be afraid to mention suggestions or give opinions!) .
Utilize The Queue Function
The queue function can be handy for announcing Events such as a Facebook Live (should you hold them on a weekly or regular basis). Share your content that must go out at a specific time of the week in a queue. I would advise that you change the posts a bit to keep the material fresh and much more eye-catching.
This functions but with with Twitter we Have to look at a few”changes” into Twitter’s terms of usage…. Social Media Measurement
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules Aren’t Fresh as addressed in this post by Agorapulse’s CEO Emeric Ernoult. It’s just that they are making a bigger point of saying they’ll enforce them.
Fundamentally this imply that we can no longer Simultaneously post identical or similar articles to numerous accounts. This also applies to replicate content.
Let us take a look Twitter with Agorapulse while complying with all the rules, so you obey the rules, once you draft an image like this one to post to Twitter.
Note You Could choose to to queue or schedule Your post to Twitter. Here’s where we need to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look In the image above, you will realize that Agorapulse blocks my ability to place duplicate content to over one of my Twitter accounts. The tool recognises that I’m posting to Twitter! This helps make sure I stick to the guidelines of Twitter.
Content Variation Tips
Here is how I utilize Agorapulse to save me loads of Time and stay from Twitter Jail. Together with Agorapulse, you have two choices for replicating a hyperlink.
- It is possible to opt to Schedule your post once (or more than once if you change it). To do so, simply add your post, then pick the date and time you want it to head out at. If it will be published more than once, you will want to edit the repeated or duplicate tweets so they’re not”replicate” content. More of this is below.
- It is possible to opt to Queue your article once or more than with variations. Agorapulse recommends this. When you’re queueing content for Twitter, be certain that you don’t select the option to”re-queue multiple occasions.” This is where you would wind up in breach of Twitter’s rules, although you can use this feature for some other platforms. While I decide to do it this way, I make sure it’s a special place, then add it on the top or bottom of this queue (ie I choose”queue alongside” or”queue last”).
I also use Advanced Scheduling to Write 1 tweet, set that tweet. Below, I’ve set it to article than every 7 Days, as well as 6 repeats. Don’t forget to edit the repeats!
I could easily see, After I schedule that the 6 x repeats Those posts in my schedule. I would go in and alter them to hashtags, emojis, pictures or text. Do this do not do it or you may forget.
Note. It is When you edit your articles, if the link remains the same, ok. It’s the text that you have to change each time.
I’d been utilizing Advanced Scheduling in this manner For a little while now to post fresh content — well before the new”principles” have been declared. I love to mix up it and it’s better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload around some 100 pieces of content at once by using a pre-populated CSV file. Your photographs are included by this and can include content from any RSS feed! You might use this to curate articles and save hours!
What is Coming For Queued Content?
The staff at Agorapulse is currently working on a Tool to make the variations of tweets more easy for us, so we play fine with Twitter and can get out content quickly. This is new functionality that will enable us to replicate our tweet variations quickly — in the one simple interface. I’m looking forward to it. I’m sure it’s going to be a timesaver! Social Media Measurement
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Do not need to do all the checking and involvement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 per month), then it’s possible to upgrade to team approval whereby you can assign tasks and approve messages across multiple staff members.
This is very good for customer service brilliance.
If you are a growing team, this feature is a good One to update to.
Oh and guess what? Comments and teamwork happens in Actual time. If Joe and Jess are online at precisely the same time working on the account, there will not be double-up. You can see exactly what your team is currently doing in real time.
Posting To Instagram
Agorapulse is A partner. This also suggests they are among the very first tools to get access to Instagram’s API to allow!
In Case You Have one of the Company accounts with Agorapulse you can to Instagram. This usually means that you can organize your articles ahead of time and click on when you are ready OR you are able to to post on your telephone auto post.
Make sure that you don’t forget to engage if You autopost….posting is just part of this process. You need to follow up on answers and comments.
I Think That Agorapulse is the tool Offers both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it is a win-win-win in case you’ve got a company account. Are a fee!
All you need To do would be.
- Download the Agorapulse program and hook your Instagram account up.
- On Your program or background , schedule your Instagram article (add photo and caption) then program the date and time you need to print it. You can choose to switch on Auto-scheduling or you’ll be able to use the app post the picture and to connect through to Instagram.
- When it is time to 19, if you post , will receive a notification through your program. Simply click”Publish” and you’ll be switched through to the Instagram program.
- Article as you would ordinarily on Instagram. Your copy/description is going to be duplicated and you need to paste it. Check you are good to go and you have hashtags added as necessary!
Again, I am impressed that Agorapulse has Added another feature that would ordinarily require us to use the attribute and another tool makes it even better. Bringing these tools together saves you time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here is where we get to Some attributes which are for the level of membership Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (beginning at $99 a month)
With comments on ads is difficult for keeping up Facebook and Instagram ads. Agorapulse pulls in the ad comments and allows you to see them and engage with them readily.
If you know what it is like to keep up and run advertisements With the remarks (such as the spam), then you’ll know that this purpose is bliss for advertising managers and page admins. Bliss. Social Media Measurement
Bonus Free Tools
You can take Advantage of those tools on their website such as.
- A Facebook Page Barometer — to test your engagement, and to determine how well your fan fares against your peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter performance, right now
If you need one Reason to test out Agorapulse here it is.
They have some of the best pricing of any of the Social media management tools.
Prices start at $49 each Month for small/solo businesses with prices for medium, large and enterprise companies. You can find out more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media direction, try Some of the free tools and choose the free trial to get a spin, you’ll be as hooked as I am.