Background Social Media Marketing Webinar
You will find Many social media management tools, however, one stands out among the crowd more and more every year — Agorapulse. I have utilized Agorapulse for Social Media Management for a few years now, and I love it. In this article I share 12 Reasons Why I adore Agorapulse to Social Media Management and why you will also. Social Media Marketing Webinar
There Are Lots of social media management tools that Deserve a mention here. I have used many of these including Hootsuite Sprout Social, and Buffer.
I will not go in their features here. They are Solid choices.
But I switched to Agorapulse a few years ago It and Today has been my 1 choice for social media management since that time. You may read about some of the feature comparisons between Agorapulse and other programs here.
But for the purposes of This post, I wish to focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
It could be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
It doesn’t have a lot of extraneous features That you never use, which makes you think”what’s that used for?” . It is practical, no-fluff and super simple to use.
Dare I say, it is even fun (but we will get to that). Let’s take a peek at 12 Reasons why I adore Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I must mention that I do not necessarily use each and every function at precisely the same moment. I do use a couple of tools. But I love that Agorapulse has a suite of features that do cover most of your social media marketing requirements.
In fact Have been moving lots of the attributes I use on tools over to Agorapulse. It is hard not to wish to remain”in” this tool since it is so user-friendly and enjoyable to use. I have also taken on a brand ambassador role with Agorapulse considering writing this article. The post has been updated but my real love for this particular tool and the fact I can not do with it in my toolbox has not changed.
The Agorapulse Team And Culture
Let us begin here. Because without this Rest of the things that I adore about Agorapulse mean nothing.
Customer service is at the core of business at Agorapulse. If their clients are happy and utilizing their tool in the best possible way, (and they receive results), then everything falls right into place. Their team concentrates on client experience more than anything else.
Agorapulse also stinks To customers about what works, what needs improving and what they can build next. You are not just a customer but part of a company where your voice will be heard. In fact, many of the features I am about to speak about came from opinions and client recommendations.
Caring about customers Is why Agorapulse has taken up the rankings as one of the social media management tools with all the best reviews and customer satisfaction. Social Media Marketing Webinar
I’ve summarized all 12 reasons why I love Agorapulse Below, but let us begin with a video summary of their current (awesome) upgrade — then I’ll break down the key features. There is a lot to like.
Impressive, right? Let us jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Purpose of participation (that is why I adore Agorapulse the most), let us take a look at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one of the easiest I have used. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting function for Instagram as an official Instagram Partner).
The articles can be easily customised by you to match each platform. I probably don’t even have to go into detail about this here, as it intuitive to use. You, (like me) need to have the ability to work out how to program an easy article, easily and without instruction.
Scheduling is simple with Agorapulse! I can.
- Publish immediately
- Queue my post (more of that later)
- Schedule the post later on for time and a specific date.
It’s also super easy to schedule the article to Go out on different platforms, on various occasions, while being optimised for those platforms (altering the text or image size).
One feature I particularly like is the capability to Type”@” and the name of the consumer and Agorapulse will bring up the probable accounts you are able to pick from on Twitter and Facebook. See Agorapulse suggests additional accounts when I begin entering their company name.
This helps you to label profiles and pages fast And saves you time searching to add.
You could also schedule to LinkedIn.
Publish to LinkedIn with Agorapulse
We will get to Instagram at a moment, but for now, Please know that publishing your content and scheduling in advance on Agorapulse is simple! And like I said, you can also now auto-post into Instagram with Agorapulse since they are an official partner and also have access to this new attribute via Instagram’s API.
Oh and they have a Fairly slick calendar opinion too, So you can see your articles ready to go across all the programs.
And it is colour coded for folks like me That amount of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse has only 1 pillar for me to react to notifications and mentions.
To me, that is”one task” to complete each day. And it is actually almost enjoyable to clear out my inbox.
It is concentrated, it is simple and it is simple to Use, so you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you will need to review or respond to can be found). Your inbox items are highlighted as things.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for participation where you respond and engage via replies, retweets or likes.
You can click on a user’s profile it. You’ll then see all of the information that you want — right within Agorapulse (including any prior interactions).
Expand your history to be seen by a user profile!
If you have a just one click and you will see History with the user and the conversations you have had before. As a consequence, that you can provide the ideal people the ideal attention at the moment.
Let’s break this down a bit more…
I DMs I have and can see how many cites Inside my inbox. If I am looking at this tweet from Ravi, I will see how many tweets that I have to review and that I will review or respond to his tweet. It’s the exact same for other channels — all of your engagement is in one area.
Never skip a mention in your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. When I have finished writing this post, but it will be! I don’t always get to inbox zero daily however I get there often enough to LOVE that”Congratulations” screen!
It’s simple to inspect all your own references. You can Even filter by message or cite kind as follows.
Then review the posts you’ve replied to or dealt with. It is automatically marked as reviewed once a post is replied to by you.
Or You Just click on a place replying.
I can choose To answer (or answer by DM), review the post, delegate it for someone else (more of that later), retweet it “like” the article — all from within the exact same dashboard area on Agorapulse.
Choose how you procedure or will participate the mention or message.
If I change to Instagram, by Way of Example, it’s similar. I can view all my current engagement, I will enlarge on articles or see more info about an individual. I may follow and unfollow. Social Media Marketing Webinar
Change between programs and accounts to Keep up with engagement!
Being able to see All your remarks is handy on Instagram, in which you usually can only find the past 50 mentions on your own feed. If you’ve got a large number of followers it’s not possible to maintain with mentions. Agorapulse alters that which is enormous for brands and influencers.
Excited? You can engage your with ALL Mentions, even when you are a little late getting to them.
And Needless to Say, I can also readily participate by Switching to Facebook as well.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this stage (you can just print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It is about participating with them.
Like I shared above, Agorapulse allows me to Easily monitor and participate with my very best advocates employing the”Fans and Followers” attribute. From within your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
In this scenario I hunted on my top 100 users below “TOP”.
You can add profiles and a celebrity to “favorite” people that you would like to follow carefully in Agorapulse. In this manner, you have their articles accessible in their own thread! It’s easy to engage with them and retweet their content!
You’ll also see positions for the following in only About each profile perspective on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via an answer to a dialogue ) or delivered you a DM.
- Ambassador — this individual has retweeted posted or you links to your site.
- Influencer — this person is frequently retweeted (more than 20 times during the last 30 days).
In the case of Nicky, She’s all 3 with respect to my @sociallysorted Twitter account. Nicky is somebody I ought to be engaging with (and I do! ) ) .
On Facebook, this Function shows you who’s mentioned your webpage, and how many times they’ve liked and commented or sent you a message, in addition to their final interaction with you. It is also possible to prohibit them from inside Agorapulse, but I expect that happens!
On Instagram you Will see who has left comments their followers/followed that is complete counts and you can trace or unfollow from within Agorapulse.
You are given a clear picture of who by these fundamental metrics Follows you, boosts you and engages with you the most.
- Setup custom groups of followers inside Agorapulse’s dash
- Search on each of their interactions
- Search in their own messages, and
- Add personal notes.
When You’ve Got all It to take part in positive communication with those people — maybe reach out to thank them or surprise and delight them in some manner! Social Media Marketing Webinar
Advanced Monitoring, Search And Reports
Consider Agorapulse as your own Private investigator. It’s possible to use the Tracking work on Instagram to.
- Hashtag searches.
- Perform location searches.
What is so great? It opens up a whole new World of possibility for finding (and joining) conversations around any subject you like (including your brand).
The Capacity for location-based companies is enormous Particularly tourism.
When it comes To reports, Agorapulse really excels. With one click you can create a report that is easy to create and not difficult to decode. GREAT for showing customers!
Agorapulse Reports help your to break down Audience in a means that makes sense.
The reports can help you locate a range Information such as.
- Your best performing content (ie articles, tweets etc) based on engagement and attain
- Development metrics over time. Agorapulse compares metrics and provides a quick reading re whether a particular metric is increasing or decreasing over a period to you.
- Community management statistics such as response time and response rate
- Benchmarking your Facebook Page against opponents
Your best performing material is easily analysed and Presented in report form. You may even download it as a csv file to reveal it to the people/clients/team that must view the most.
For social media supervisors and agencies this is Huge, as it allows you to provide information that is easy-to-read to your clientele.
You can also have a peek in your competitors!
Just about everyone I know who uses Agorapulse for Social media management raves about the accounts. They are pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse explains it as being in a position to”tag, bookmark, hide, delete or delegate articles… while you sleep”. using Moderation Rules all.
I love this function on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz crazy.
With Agorapulse I will deal with them Ways.
- My DMs can be filtered by me so that I really don’t see most of them. This is where the magic happens. You can set up filters to weed out”many” of those bad DMs. Not all (sigh) but many.
- I will then filter my feed by DMs or even Mentions. Clear them out and I usually go to DMs. To be fair I get numerous DMs that are spam nowadays, it is hard not to miss the good ones. Automobile DMs have made DMs useless to me personally, which is a shame.
Moderation and filtering functions for all accounts Types but I mainly use it for Twitter to”mark as reviewed” all the Auto DMs that come through saying”thanks to after”.
It mostly filters out The auto-DMs, and yes I am sad that it grabs some real ones also, however you have to choose your battles!
Along with the moderation rules are not just about spam. You can use them in many ways to
- Filter out articles to be reacted to — on almost any stage. You want to have of the articles featuring a specific hashtag to be labeled in a specific way — so you can respond to them.
- Filter out those people that are SUPER and post all the time so that you don’t have to observe every Tweet in Agorapulse — just repond to them sometimes or natively in Twitter.
- So it is possible to categorize create custom tags for tweets and remarks and search on them!
- Create customized searches for keywords which you need to track
- In case you have one of those”large” amount accounts (best for small agencies) you’ll have posts assigned to a group member (see 11 below).
Fundamentally the moderation purpose is another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are out and about And you need to clear your inbox, the Agorapulse program is something you will love.
It is available on it is and iOS and Android super slick to use. I often prefer to use the program vs background to process my inbox as it’s really easy to review and procedure mentions and messages. Social Media Marketing Webinar
Agorapulse’s queue feature Permits You to publish Your articles on a replicated, evergreen basis utilizing smart categories — much like the way in which Meet Edgar permits you to set posts to be scheduled at certain times of day based on particular categories. It is used by me to Twitter and Facebook.
If you want to and are currently using a tool Reduce costs, then consider Agorapulse’s evergreen content feature rather (and you have the bonus of all of the additional Agorapulse attributes ).
Here are a Couple of things Agorapulse for , queued content that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it’s super simple to set up and title Your queue catogories, and insert your schedule to get articles to be published on. Then of adding content, the process is intuitive. As you can see, it’s a slick dash (the consumer experience is awesome).
Firstly, you need to name and put up your content Classes (all colour-coded and ready for action!) .
Setting up your classes is easy… and color-coded!
All you Need to once you’ve set up your categories Do is add instances to the schedule.
Then I Want to include content that is awesome to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of the article, to show you how it will look on the newsfeed of this platform when you publish it you choose.
Pick to Schedule your articles or include every article to the Queue of your choice. As you set up your queue in Measure one, this component is easy. Your Queue, full of articles (and ready to go) will look something like this.
Once a post is published, It Is Going to return to the Bottom of this queue, waiting to be queued.
Apart from using the queue function for repeated Content, you can choose to .
- Add a post to the schedule as normal or
- Repeat your article a specific number of times (when you do this you may place the minimum number of days between repetitions of the article ). Be aware that you can accomplish this for Facebook but you have to be aware of the Twitter rules from content see below.
You Can Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has included a pause button. If there is a catastrophe or it is not fantastic timing to post, you can pause the queue.
Maybe You need to pause a seasonal lineup of posts At Christmas… it is easy with the pause button!
Meet Edgar includes a pause button and it was something That I actually wished to see which I chose to replace it with. I asked Agorapulse to add one and they did (they always listen never be reluctant to mention suggestions or give feedback!) .
Utilize The Queue Function
The function could be for announcing useful Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your content that needs to go out weekly at a specific time of the week in a queue. I’d recommend the posts a bit vary to keep the content fresh and more eye-catching.
This functions with Twitter but with for Facebook we Need to check at some”changes” to Twitter’s terms of usage…. Social Media Marketing Webinar
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The rules Aren’t New as addressed in this informative article by Agorapulse’s CEO Emeric Ernoult. It’s just that now they are making a larger point of saying they will be enforced by them.
Fundamentally this imply that we can Post content that is similar or equal to numerous accounts. This also applies to replicate content.
Lets’s take a look at how you can still post to Twitter with Agorapulse while complying with the rules, so you comply with the rules once you draft a picture similar to this one to post to Twitter.
Notice that you can choose to schedule or queue Your article to Twitter. Here is where we have to consider the principles of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look closely In the picture above, you will realize that Agorapulse blocks my ability to place replicate content. The tool recognises that I am submitting to Twitter! This helps ensure that the guidelines of Twitter are adhered to by me.
Content Variation Tips
This is the way I utilize Agorapulse to save loads of Time and stay from Twitter Jail. Together with Agorapulse, you have two options for replicating a link.
- You can opt to Schedule your post once (or more than once in the event that you vary it). Simply add your article, to do this, then pick the time and date you would like it to head out at. If it’ll be printed more than once, you’ll need to edit the repeated or replicate tweets so that they’re not”duplicate” content. A lot of that is under.
- More than with variations or you can choose to Queue your article once. Agorapulse advocates this. When you’re queueing articles for Twitter, make certain that you don’t select the option to”re-queue multiple occasions.” This is where you’d end up in violation of Twitter’s rules, although you are still able to use this feature for some other platforms. When I decide to do it this way, I’m sure it’s a unique post, then add it to the top or bottom of the queue (ie I choose”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Publish one tweet, and then set that tweet. Below, I have set it to article more frequently than every 7 Days, and up to 6 repeats. Don’t forget to edit the repeats!
I could see After I program that the 6 x repeats Those articles in my schedule. I would go in and change them to hashtags, emojis, images or text. Do this do not do it later or you will forget.
Note. It is If the link remains the same when you edit your articles ok. It’s the text that you need to change each time.
I’d been utilizing Advanced Scheduling in this manner For a while today to post fresh content well ahead of the new”principles” have been declared. I love to mix this up and it’s better for engagement.
Do not forget Bulk Upload! Agorapulse also permits you to upload around a 100 parts of content simultaneously using a CSV file. This can include articles and includes your photos! You might even use this to curate articles and save hours!
What’s Coming To Queued Content?
The staff at Agorapulse is functioning on a Tool to make people tweets’ variants, so we can still get out content and play fine. This is new functionality that will let us repeat our tweet variations in the one easy interface. I’m awaiting it. I’m sure it’s going to be a timesaver! Social Media Marketing Webinar
Team Communication and Delegation
As Simple as Agorapulse would be to utilize, you Do not have to do all the checking and engagement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 per month), then you can upgrade to team approval whereby you are able to assign tasks and approve messages across multiple staff members.
This is GREAT for customer support brilliance.
If you are a growing team, this attribute is a good You to update to.
Oh and guess what? Comments and teamwork occurs in Real time. If Jess and Joe are online at precisely the same time working on the accounts, there won’t be double-up. It is possible to see what your team is doing in real time.
Posting To Instagram
Agorapulse is A spouse. This means they are among the first tools to acquire entry to Instagram’s API to allow!
In Case You Have one of the business accounts with Agorapulse you can now auto-schedule into Instagram. This means that you can organize your content beforehand and click on whenever you’re ready OR you can, to post on your phone auto article.
Make sure that you don’t forget to participate if You autopost….posting is just a part of this procedure. You need to follow up on comments and replies.
I believe that Agorapulse is the instrument that Provides both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it’s a win-win-win if you have a business account. Most Instagram tools that give you reports are a fee!
All you need To do would be.
- Download the Agorapulse app and hook your Instagram account .
- On Your program or background computer, schedule your Instagram article (add photo and caption) then schedule the time and date that you want to print it. You can choose to switch on Auto-scheduling or you’ll be able to use the program to connect through to Instagram and post the image.
- When it’s time to 19, if you post will get a notification through your program. Just click”Publish” and you’ll be switched through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description is going to be copied and you want to paste it into the Instagram app. Check you’re ready to go and you have hashtags additional as necessary!
Again, I am impressed that Agorapulse has Added yet another feature that would require us to utilize a separate tool and the feature makes it even better. Bringing these tools saves you time AND money and is an integral reason why I love Agorapulse for Social Media Management.
Responding To Ad Comments
Here is where we get to Some features which are for the higher degree of membership Agorapulse.
The ability to respond to ad comments Begins at Medium Level of Membership (starting at $99 per month)
With opinions on advertisements is hard for keeping up Facebook and Instagram advertisements. Agorapulse pulls from the ad comments and allows you to view them and participate with them easily.
If ads run and know what it is like to keep up With the comments (such as the spam), then you’ll know that this function is bliss for advertising managers and page admins. Bliss. Social Media Marketing Webinar
Bonus Free Tools
You can also choose Advantage of these free tools on their website including.
- A Facebook Page Barometer — to determine how well your lover fares against your peers, and also to test your engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter functionality, right today
If you really want one More reason to test out Agorapulse here it is.
It is affordable.
They have some of the pricing of any of the Social media management tools.
Prices start at $49 per Month for small/solo companies with prices for large, medium and enterprise businesses. You can discover more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media management, try A number of their free tools and also take the free trial for a spin, you’ll be as hooked as I am.