Introduction Social Media Marketing Topics
There are Many social media management tools, but one stands out among the crowd more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a few decades and I really like it. In this post I share 12 Reasons Why I love Agorapulse to Social Media Management and you will too. Social Media Marketing Topics
There are many social media management applications that Deserve a mention . I’ve used many of them including Hootsuite, Sprout Social, and Buffer.
I will not go into their features here. They’re Solid choices.
But I switched to Agorapulse a Couple of Years ago It and now has been my 1 choice for social media direction since that time. You may read about a number of the feature comparisons between Agorapulse along with other platforms .
However, for the purposes of This post, I want to focus on Agorapulse so you can consider it.
It may be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
It doesn’t have too many features You never use, making you think”what is that used for?” . It is practical, no-fluff and super simple to use.
Dare I say, it is even fun (but we’ll get to this ). Let’s take a look why I love Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I must mention that I do not always use EVERY single function at the exact same moment. I do use a couple of different tools. However, I really like that Agorapulse has a package of features that do cover the majority of your social media marketing requirements.
In fact, I Have been moving lots of the features I use on tools over to Agorapulse. It is difficult not to want to remain”in” this instrument since it’s so user-friendly and enjoyable to use. I have taken on a brand ambassador part with Agorapulse since writing this article. The post was updated but my real love with this tool and the fact that I can not do with it in my arsenal hasn’t changed.
The Agorapulse Team And Staff
Let us begin here. Because with this, the Remainder of the things that I adore about Agorapulse imply nothing.
Customer support is at the core of company at Agorapulse. If their customers are happy and using their instrument in the finest possible way, (and they receive results), then everything falls right into place. Their staff focuses more.
Agorapulse also stinks About what works, what needs improving and what they can build next. So, you are not a customer but a part of a business. In reality, lots of the features I am about to talk about came from opinions and customer testimonials.
Caring about clients Is Agorapulse has shot up the rankings as among those social media management programs with all the top reviews and customer satisfaction. Social Media Marketing Topics
I’ve all summarized 12 reasons why I like Agorapulse Below, but let us start with a video overview of their recent (awesome) upgrade — then I will break down the key features. There’s a lot to like.
Impressive, right? Let us jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of participation (which is why I love Agorapulse the most), let us take a peek at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one of the easiest I’ve used. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting function for Instagram as an official Instagram Partner).
The posts can be easily customised by you to suit each platform. I most likely don’t even need to go into detail about it , as it is super intuitive to use. You, (like me) should be able to work out how to schedule a simple article, readily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish immediately
- Queue my article (more of that later)
- Schedule the post later on for time and a particular date.
It’s also easy to schedule exactly the Exact Same article to Go out on various platforms, on various times, while being optimised for those platforms (changing the text or image size).
One feature I particularly like is the ability to Kind”@” and then the name of the user and Agorapulse will bring up the possible account you can choose from on Twitter and Facebook. See how Agorapulse suggests additional accounts once I begin entering their company name.
This helps you to label pages and profiles quickly And saves you time searching for the perfect people to include.
You can even schedule easily to LinkedIn.
Print to LinkedIn with Agorapulse
We will get to Instagram in a minute, but for today, Please know that publishing your articles and scheduling in advance on Agorapulse is simple! And as I said, you can also currently auto-post into Instagram using Agorapulse as they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a slick calendar opinion too, So you can see all of your posts ready to go across all the platforms.
And it is colour coded for people like me That amount of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse has one column for me to respond to mentions and notifications.
To me, that’s”one job” to complete each day. And it’s really almost enjoyable to clean out my inbox.
It’s concentrated, it’s simple and it is super easy to Use, so you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to review or respond to are available ). Your inbox items are highlighted To Inspection for every stage as things.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for engagement where you participate and respond via retweets, likes or replies.
You can click on a user’s profile it. You’ll then see all of the info you need — right within Agorapulse (including any previous interactions).
Expand your history to be seen by a user profile!
Just one click and you will see if you have a History with the user and the conversations you’ve had before. As a consequence, that you may give the people the ideal attention at the right moment.
Let us break this down a little more…
I can see how many mentions and DMs I have In my inbox. If I am looking at this tweet from Ravi, I will see how many tweets I must review and I will review or respond to his tweet. It is the exact same for channels that are social — your engagement all is in 1 place.
Never skip a mention on your inbox!
I know, I know, my inbox Is not empty in this screenshot. But it’s going to be when I have finished writing this article! I don’t always get to tune zero daily but I get there often enough to LOVE that”Congratulations” screen!
It’s simple to inspect of your own references. You can Filter by cite or message kind as follows.
Simply review the articles replied to or dealt with. Once you respond to a specific post, it is marked as reviewed.
Or you click on a post to critique it without replying.
I could select To reply (or reply from DM), examine the post, delegate it for someone else (more of that later), retweet it “just like” the post — all from within precisely the exact same dashboard place on Agorapulse.
Choose how the mention will engage or procedure or message.
It’s, if I change to Instagram, for example similar. I am able to view all my recent participation, I see more information or will expand on posts. I unfollow and may follow. Social Media Marketing Topics
Change between accounts and programs to Keep up with participation!
Being able to see your comments ALL are handy on In which you generally can only find the last 50 mentions on your own feed. It’s impossible to maintain with mentions, if you’ve got a high number of followers. Agorapulse alters that which is huge for influencers and brands.
Excited? You Can now participate with All your Mentions if you are a little late getting to them.
And of course, I can also engage by Switching to Facebook as well.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse keeps all of my participation in 1 area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It’s about engaging with them.
As I shared above, Agorapulse enables me to Easily monitor and engage with my very best advocates employing the”Fans and Followers” feature. From in your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
In this scenario I hunted on my top 100 users below “TOP”.
With favorites you can add a celebrity to “favorite” folks that you would like to follow closely in Agorapulse. In this manner, you’ve got their posts accessible in their own thread! It’s easy to engage with them and retweet their content!
You will also see rankings for the following in just About every profile perspective on Agorapulse.
- Engaged — the person has mentioned you (directly, or through a reply to a dialogue ) or delivered you a DM.
- Ambassador — this individual has retweeted you or posted links to your site.
- Influencer — this individual is often retweeted (over 20 times during the previous 30 days).
In Nicky’s case, She’s all 3 with respect to my @sociallysorted Twitter account. Nicky is someone I should be engaging with (and I do!) .
On Facebook, this Function shows you who has mentioned your page, and the number of times they have liked and commented or sent you a message, in addition to their final interaction with you. It is also possible to prohibit them from within Agorapulse, but I expect that happens rarely!
On Instagram you Will see who has left comments on your article, their total followers/followed counts and you are able to follow or unfollow from inside Agorapulse.
These basic metrics give you a clear image of who Follows you, boosts you and engages with you the most.
- Set up custom groups of followers inside Agorapulse’s dash
- Search on each of their interactions
- Search on their messages, and
- Add notes.
When you have all It to engage in communication with these people — surprise and delight them maybe reach out to thank them! Social Media Marketing Topics
Advanced Monitoring, Reviews And search
Consider Agorapulse as your own Personal investigator. You can use the Monitoring work on Instagram to.
- Hashtag hunts.
- Perform location searches.
What is so great? It opens up a whole new World of possibility for locating (and joining) conversations around any topic you like (like your brand).
The Capacity for businesses is enormous With this feature, particularly tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that is easy to decode and easy to produce. Ideal for showing clients!
Agorapulse Reports enable you to break down your Audience in a way which makes sense.
The reports can help you find a range Information including.
- Your best performing content (ie posts, tweets etc) based on participation and reach
- Evolution metrics with time. Agorapulse gives you a reading re if a particular metric is decreasing or increasing over a time and compares metrics over the years.
- Community management data such as response time and response speed
- Benchmarking your Facebook Page against competitors
Your best performing material is easily analysed and Presented in report form. You may download it as a csv file to show it to that the people/clients/team that must view the most.
For social media managers and agencies that this is Enormous, as it allows you to supply your clients with information that is easy-to-read.
You can also have a glance!
Nearly everybody I know who uses Agorapulse to get Social media management raves about the accounts. They’re pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse explains it as being in a position to”tag, rename, conceal, delete or delegate content… while you sleep”. All by using Moderation Rules.
I like this function on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I can deal with them Ways.
- So I really don’t see most of them at the first 17, my DMs can be filtered by me. This is where the magic occurs. You can set up filters to weed out”most” of those bad DMs. Not all (sigh) but most.
- I will then filter my feed by DMs or even Mentions. Clean them out and I go to DMs. To be honest I get numerous DMs which are spam nowadays, it is hard not to overlook the excellent ones. Automobile DMs have literally made DMs useless to me, which is a shame.
Moderation and filtering works for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all of the Auto DMs that come through saying”thanks for after”.
It mostly filters out The auto-DMs, and yes I’m sad that it grabs some actual ones also, but you’ve got to choose your battles!
Along with the moderation principles are not about spam. You can use them in several ways to
- Filter out articles to be responded to — on almost any platform. You wish to have of the posts featuring a hashtag to be tagged in a certain way — so you can respond to them later.
- Filter out those people that are SUPER participated and post all the time so that you don’t have to observe every Tweet at Agorapulse — only repond to them or natively in Twitter.
- So it is possible to categorize create custom tags for tweets and remarks and search on them!
- Create custom searches for keywords which you want to track
- In case you have one of those”big” level accounts (best for small agencies) you can have posts assigned to a group member (see 11 below).
Fundamentally the moderation purpose is another Bonus reason to think about Agorapulse for social media management.
A Killer Mobile App
If you are out and around And you need to clear your inbox, the Agorapulse app is something that you will love.
It’s accessible on Android and iOS and it is super slick to use. I often prefer to use the program vs desktop computer to process my inbox as it’s so simple to review and process mentions and messages. Social Media Marketing Topics
Agorapulse’s lineup feature Permits You to publish Your articles on a replicated, evergreen basis utilizing intelligent categories — much like the manner in that Meet Edgar permits you to set posts to be scheduled at particular times of day based on particular categories. I use it to Facebook and Twitter.
If you are using a tool such as Meet Edgar and Need to Cut costs, then consider Agorapulse’s evergreen content feature instead (and you get the bonus of all of the other Agorapulse attributes ).
Here are a Couple of things to learn about using Agorapulse for content that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse title and it’s super simple to set up Your queue catogories, and add your schedule to get posts to be published on. Then the procedure for adding content is extremely intuitive. As you can see, it is a slick dashboard (the consumer experience is amazing ).
Primarily, you need to name and put your content up Categories (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
All you have to once you’ve set up your categories Do is add instances like this, to the program.
Then I need to add content that is amazing to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a handy visual/image preview of the article, to explain to you how it will appear on the newsfeed of the platform when you publish it, you choose.
Pick to Schedule your articles to a time slot, or add every article to your choice’s Queue. As you set up your queue this part is easy. Your Queue, full of posts (and ready to go) will look something like this.
After a post is published, It Is Going to return to the Bottom of this lineup, waiting to be queued.
Apart from using the operate for perennial Content, you can choose to either.
- Add a post to the program as usual or
- Replicate your article a specific number of times (when you do so you will place the minimum amount of times between repetitions of the post). Be aware you could accomplish this to get Facebook but you have to know about the Twitter rules see below.
You May Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has included a pause button. For some reason it’s not great time to post or if a natural disaster is, you can easily pause the queue.
Perhaps you want to pause a seasonal queue of posts At Christmas… it is simple with the pause button!
Meet it was something and Edgar includes a pause button I really wished to see in any tool which I chose to replace it with. I asked Agorapulse to add one and they did (they always listen — never be reluctant to mention suggestions or give feedback!) .
Utilize The Queue Function
The queue function can be useful for announcing Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your content that must go out in a queue at a specific time of the week. I would recommend the articles a bit vary to keep the content fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The principles are not Actually fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It’s just that they’re currently making a bigger point of saying they will apply them.
Fundamentally this imply that we can Post articles that is similar or equal to multiple accounts. This applies to duplicate content in exactly the exact same account.
Lets’s take a look Twitter with Agorapulse while complying with the rules, so when you draft an image similar to this one you obey the rules.
Note You Could elect to queue or program Your article to Twitter. Here is where we need to consider Twitter’s rules and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look more closely In the picture above, you will see that Agorapulse blocks my ability to place replicate content. The instrument recognises that I am posting to Twitter! This helps ensure that the guidelines of Twitter are adhered to by me.
Content Demo Tips
Here is how I use Agorapulse to save loads of Time and stay from Twitter Jail. Together with Agorapulse, you have two options for repeating a link.
- It is possible to choose to Schedule your article once (or more than once in the event that you vary it). Just add your post to do this, then pick the date and time you want it to head out at. If it will be published more than once, you will want to edit the repeated or duplicate tweets so they’re not”duplicate” content. A lot of that is below.
- You can opt to Queue your article once or more than once with variants. Agorapulse advocates this. When you are queueing articles for Twitter, be sure that you don’t choose the option to”re-queue multiple occasions.” This is where you would end up in breach of Twitter’s rules, although you can use this attribute for other platforms. While I choose to do it this way, I make sure it’s a special post, then add it on the top or bottom of the queue (ie I choose”queue next” or”queue last”).
Advanced Scheduling is also used by me to Publish 1 tweet, then set that tweet. Below, I’ve set it to post no more often than every 7 Days, as well as 6 repeats. Don’t forget to edit the repeats!
I could see, once I program that the 6 x repeats Those posts in my schedule. I’d go straight in and alter them to emojis, new text, images or hashtags. Do this don’t do it later or you will forget.
Note. It is Okay if the connection stays the same when you edit your articles. It’s the text that you have to change each time.
I had been using Advanced Scheduling in this manner For a little while now to post fresh content — well before the new”rules” have been announced. I like to mix up this and it’s better for engagement.
Do not forget Bulk Upload! Agorapulse also allows you to bulk upload around a 100 parts of content simultaneously by using a pre-populated CSV file. This can incorporate content and includes your photographs! You might use this to curate content from other sites and save hours!
What is Coming For Queued Content?
The team at Agorapulse is functioning on a Tool to make us the variations of tweets, therefore we can still get out content and play nice. This is new functionality that will let us repeat our tweet variants quickly — in the one interface. I am awaiting it. I’m convinced it’s going to be a timesaver! Social Media Marketing Topics
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Do not have to do all of the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 a month), then you can upgrade to staff approval whereby you can assign tasks and accept messages around multiple staff members.
This is very good for customer support brilliance.
This attribute is a good if you are a group that is growing You to update to.
Oh and guess what? Remarks and teamwork happens in Actual time. So if Joe and Jess are online at precisely the same time working on the exact same account, there won’t be double-up. You can see what your team is performing in real time.
Posting To Instagram
Agorapulse is A proud spouse. This suggests they are among the tools to acquire access to the API to allow auto-posting to Instagram which is HUGE of Instagram!
If you have one of the Company accounts with Agorapulse you can now auto-schedule to Instagram. This means you can now plan your content beforehand and click on whenever you are ready OR you can, to post on your telephone auto post.
Make sure that you don’t forget to engage You autopost….posting is just a part of the process. You need to follow up on answers and comments.
I believe that Agorapulse is the only tool Offers both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win if you have a business account. Are a fee!
All you Want To do is.
- Download the Agorapulse program and hook your Instagram account up.
- On Your program or desktop, schedule your Instagram article (add picture and caption) then program the date and time you want to publish it. You may choose to switch on Auto-scheduling or you can use the program to link through to Instagram and post the image.
- If you post , will get a notification through your program when it is time to post. Simply click”Publish” and you will be changed through to the Instagram program.
- Post as you would normally on Instagram. Your copy/description is going to be copied and you want to glue it. Check you have added as necessary and you are ready to go!
Again, I am impressed that Agorapulse has Added yet another feature that would normally require us to use another tool and the new attribute makes it even better. Bringing these tools together saves time AND money and is a reason why I adore Agorapulse for Social Media Management.
Responding To Ad Remarks
Here is where we get to Some attributes that are for the level of membership on Agorapulse.
The ability to respond to ad comments Starts at Medium Level of Membership (beginning at $99 per month)
Keeping up with comments on ads is hard for Both Facebook and Instagram advertisements. Agorapulse allows you to see them and participate with them easily and pulls to your own inbox from the ad comments.
If you run ads and know what it’s like to keep up With the comments (such as the spam), then you will know that this purpose is bliss for ad managers and webpage admins. Bliss. Social Media Marketing Topics
Bonus Free Tools
You can also take Advantage of those free tools on their site.
- A Facebook Page Barometer — to see how well your lover fares and also to test your own engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter performance, right today
If you need one Reason to check out Agorapulse here it is.
They have some of the pricing of any of the Social media management tools.
Prices start at $49 each Month for small/solo companies with raising prices for medium, large and enterprise businesses. You will find out more about pricing here.
I have A hunch that once you check out Agorapulse for social media management, try A number of the tools and also choose the free trial for a spin, you will be as hooked as I am.