Intro Social Media Marketing Tools Comparison
There are Many social media management tools, but one stands out amongst the audience more and more each year — Agorapulse. I have used Agorapulse for Social Media Management for a couple of decades and I love it. In this article I share 12 Reasons Why I adore Agorapulse to Social Media Management and you will too. Social Media Marketing Tools Comparison
There Are Lots of social media management applications that Deserve a mention here. I’ve used many of them including Hootsuite Sprout Social, and Buffer, at one time or another.
I will not go in their features here. They’re Solid options.
However, I changed to Agorapulse a few years ago It and now has been my No 1 choice for social media direction since that time. You can read about a number of the attribute comparisons between Agorapulse and other programs here.
But for the purposes of This post, I want to focus on Agorapulse so it is possible to consider it.
It may be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
It doesn’t have too many features That you never use, making you think”what’s that used for?” . It is sensible, no-fluff and super simple to use.
Dare I say, it is even enjoyable (but we will get to that). Let’s take a peek why I adore Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I must mention that I do not always use EVERY single function at the same time. I do use a couple of other tools for some functions. However, I love that Agorapulse includes a package of features that actually do cover most of your social media marketing needs.
In fact Have been gradually moving lots of the features I use on other tools around to Agorapulse. It is hard not to want to stay”in” this tool as it’s so user-friendly and fun to use. I also have taken on a brand ambassador role with Agorapulse considering writing this article. The article was updated but my real love with this tool and the fact I can not do with it in my arsenal hasn’t changed.
The Agorapulse Culture And Team
Let us start here. Because without this Remainder of the things that I love about Agorapulse imply nothing.
Customer service is at the core of business Agorapulse. If their customers are happy and using their instrument in the best possible manner, (and they receive results), then everything falls into place. Their staff focuses than anything else.
Agorapulse also stinks To customers about what works, what they can build and what needs improving. You are not a customer but part of a company where your voice will be heard. In fact, many of the present features I am going to speak about came from opinions and client testimonials.
Caring about customers Is why Agorapulse has shot up the ranks as one of those social media management tools with all the reviews and customer satisfaction. Social Media Marketing Tools Comparison
I’ve outlined all 12 reasons why I love Agorapulse Below, but let us start with a video overview of the recent (awesome) update — then I will break down the key capabilities. There is a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Purpose of engagement (which is why I adore Agorapulse the most), let us take a look at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is among the easiest I’ve used. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting work for Instagram as an official Instagram Partner).
You can easily customise the articles to suit each platform. I don’t even have to go into detail about this here, as it intuitive to use. You, (like me) should be able to work out how to schedule an easy article, readily and without education.
Scheduling is easy with Agorapulse! I could.
- Publish instantly
- Queue my article (more of this later)
- Schedule the post later on for time and a particular date.
It’s also super easy to schedule exactly the same article to Go out on various platforms, on various times, while being optimized for those platforms (changing the text or picture size).
1 feature I particularly like is the ability to Type”@” and the title of the consumer and Agorapulse will bring up the probable account you can pick from on Twitter and Facebook. See Agorapulse suggests extra accounts once I start entering their business name.
This helps you to label profiles and pages fast And saves you time searching for the right folks to include.
You can also schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We’ll get to Instagram at a minute, but for now, Please be aware that publishing your content and scheduling in advance on Agorapulse is simple! And like I said, you can also currently auto-post to Instagram using Agorapulse since they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a slick calendar view So you are able to see all your articles ready to go across the programs.
And it’s colour coded for folks like me That level of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse has only 1 column for me to respond to notifications and mentions.
To me, that’s”one job” to finish each day. And it’s really almost enjoyable to clean out my inbox.
It’s focused, it’s easy and it is easy to Use, and that means you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you will need to examine or respond to can be found). Your inbox items are emphasized as things.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for engagement in which you respond and engage via responses, retweets or enjoys.
You can click on a user’s profile it. You’ll then see all of the info you want — directly within Agorapulse (like any prior interactions).
Expand an individual profile to see your history!
If You’ve Got a just one click and you will see History with the user and the conversations you’ve had before. As a consequence, that you can provide the ideal people the right care at the time.
Let’s break this down a bit more…
I DMs I have and can certainly see how many mentions In my inbox. If I am looking at this tweet from Ravi, I can see how many tweets I must review and I can review or respond to his conversation. It’s the same for other channels — your engagement all is in 1 place.
Never skip a mention in your inbox!
I know my inbox Isn’t empty in this screenshot. When I’ve finished writing this article, but it’s going to be! I do not always get to inbox zero daily however I get there often enough to LOVE that”Congratulations” screen!
It’s simple to check all your own references. You can Filter by message or mention type as follows.
Then simply review the articles you’ve replied to or dealt with. As soon as you reply to a specific post, it is automatically marked as reviewed.
Or you simply click on a place replying.
In the next example from Nicky, I could choose To reply (or reply from DM), examine the article, assign it to get someone else (more of that later), retweet it or”like” the post — all from within precisely the exact same dashboard place on Agorapulse.
Choose how the mention procedure or will participate or message.
If I switch to Instagram, by Way of Example, it’s similar. I am able to see all my current engagement, I can expand on posts or see info about an individual. I may also follow and unfollow. Social Media Marketing Tools Comparison
Easily change between platforms and accounts to Keep up with engagement!
Being able to see ALL of your comments is handy on Where you can find the last 50 mentions on your own feed. It’s impossible to keep up with mentions, if you have a large number of followers. Agorapulse alters all that which is huge for brands and influencers.
Excited? You can participate with All your Mentions if you are a bit late getting to them.
And of course, I could readily engage by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this point (you can only print to LinkedIn.
Agorapulse keeps all my engagement in 1 place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It’s about engaging with them.
Like I shared previously, Agorapulse allows me to Easily monitor and participate with my best advocates using the”Fans and Followers” attribute. From within your Twitter account, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
In this case I hunted on my top 100 users under “TOP”.
To profiles you can add a star with favorites to “favorite” people you want to follow closely in Agorapulse. This way, you’ve got their articles easily accessible in their very own thread! It’s simple to engage with them and retweet their content!
You see positions for the following in only About each profile view on Agorapulse.
- Engaged — the person has mentioned you (directly, or through a reply to a dialogue ) or delivered you a DM.
- Ambassador — this person posted links to your site or has retweeted you.
- Influencer — this individual is frequently retweeted (more than 20 times during the previous 30 days).
In the case of Nicky, she is all 3 with respect to my @sociallysorted Twitter account. Nicky is someone I should be participating with (and I do! ) ) .
On Facebook, this Function shows you who’s mentioned your page, and how many times they have liked and commented or sent you a message, in addition to their final interaction with you. You can also ban them from the page from inside Agorapulse, although I hope that happens rarely!
On Instagram you Will see who has left comments their complete followers/followed counts and you can follow or unfollow from inside Agorapulse.
These metrics give you a clear image of who Follows you, promotes you and participates with you the maximum.
- Setup custom classes of followers within Agorapulse’s dashboard
- Search on each of their interactions
- Search in their own messages, and
- Add notes.
When you have all of this info you can use It to engage in positive communication with those people — perhaps reach out to them to thank them or surprise and pleasure them in some manner! Social Media Marketing Tools Comparison
Advanced Monitoring, Reviews And search
Consider Agorapulse as your personal Private investigator. It’s possible to use the Tracking work on Instagram to.
- Hashtag that is Play hunts.
- Perform place hunts.
What is so great about this? It opens up a whole new World of possibility for locating (and joining) talks about any subject you like (including your brand).
The potential for companies is enormous Particularly tourism.
When it comes To reports, Agorapulse actually excels. With one click you can create a report that is simple to produce and not difficult to decipher. GREAT for showing customers!
Agorapulse Reports enable you to break your Audience in a way which makes sense.
The reports can also help you locate a range Information including.
- Your best performing content (ie posts, tweets etc) based on engagement and reach
- Evolution metrics over time. Agorapulse provides a quick reading re whether a particular metric is increasing or decreasing over a time to you and compares metrics.
- Community management statistics such as response time and response speed
- Benchmarking your Facebook Page against competitors
Your best performing material is easily analysed and Presented in report form. You may also download it as a csv file to reveal it to the people/clients/team that needs to view the most.
For social media supervisors and agencies that this is Huge, as it allows you to supply information that is easy-to-read to your clients.
You can also have a glance at your competitors!
Nearly everybody I know who uses Agorapulse to get Social media direction raves about the reports. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse explains it as being able to”tag, rename, conceal, delete or assign content… while you sleep”. By using Moderation Rules, all.
I love this function on Twitter, in which the Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I will deal with them in two Ways.
- So I really don’t see most of them in the first 17, my DMs can be filtered by me. This is where the magic occurs. You can set up filters to weed out”most” of the bad DMs. Not all (sigh) but most.
- I can filter my feed by Mentions or DMs. I visit DMs and clear them out quickly. To be honest I get so many DMs that are spam nowadays, it’s hard not to miss the excellent ones. Auto DMs have made DMs useless to me personally, which is a shame.
Filtering and moderation functions for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all of the Auto DMs which come through saying”thanks to after”.
It mainly filters out The auto-DMs, and yes I’m sad that it grabs some real ones as well, however you’ve got to choose your battles!
And the moderation principles are not about spam. You can use them in several ways to
- Filter out articles to be reacted to — on almost any stage. You want to have all the articles featuring a hashtag to be tagged in a manner that is certain — so you can respond to them.
- Filter out those individuals that are SUPER engaged and post all of the time so you don’t need to observe every Tweet at Agorapulse — only repond to them sometimes or in Twitter.
- So it is possible to categorize create customized tags and research on these!
- Create customized searches for keywords that you want to track
- In case you’ve got one of those”large” amount accounts (best for smaller agencies) you can have posts assigned to a team member (see 11 below).
Fundamentally the moderation function is another Bonus reason to consider Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you will need to clean your inbox, the Agorapulse app is something you will love.
It’s accessible on it is and iOS and Android super slick to use. I often prefer using the program vs background computer to process my inbox since it is really simple to review and procedure mentions and messages. Social Media Marketing Tools Comparison
Agorapulse’s lineup feature Permits You to publish Your content on a replicated, evergreen basis utilizing intelligent categories — a lot like the way in which Meet Edgar permits you to set posts to be scheduled at certain times daily based on particular categories. I use it for Facebook and Twitter.
If you Need to and are currently using a tool such as Meet Edgar Cut costs, then consider Agorapulse’s evergreen content attribute instead (and you have the bonus of all of the other Agorapulse attributes ).
Here are a Couple of things Agorapulse for queued content.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it is super simple to set up and name Your queue insert your schedule to get posts to be printed on, and catogories. Then of adding content, the process is very intuitive. As you can see, it is a slick dashboard (the consumer experience is awesome).
Firstly, put up your content and you need to name Categories (all colour-coded and ready for action!) .
Setting up your categories is easy… and color-coded!
All you have to, once you’ve set up your classes Do is add times to the program, like this.
Then I Want to include content that is awesome to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of this article, to show you how it will look on this platform you choose when you print its newsfeed.
Pick to Schedule your posts to a certain time slot, or add each post to your choice’s Queue. This component is easy, as you’ve already set your queue up in Measure one. Your Queue, full of posts (and ready to go) will appear something like this.
Once a post is published, It Is Going to return to the Bottom of this queue, waiting to be queued again.
Aside from using the function for repeated Content, you can choose to .
- Add a post to the schedule as usual or
- Replicate your post a specific number of times (when you do so you may set the minimum number of times between repetitions of this article ). Note you could accomplish this to get Facebook but you need to be aware of the Twitter rules from duplicate content see below.
You May Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has added a pause button. It’s not great timing to post or When there’s a catastrophe, it is easy to pause the queue with one click.
Maybe You want to pause a queue of articles At Christmas… it is easy with the pause button!
Meet Edgar includes a pause button and it was something That I really wanted to see that I opted to replace it with. I asked Agorapulse to add one plus they did (they constantly listen — never be reluctant to mention tips or give opinions!) .
Use The Queue Function To Announce Facebook Lives
The queue function can be useful for announcing Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your content that needs to go out at a specific time of the week in a queue. I would recommend you change the posts a bit to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules are not New as addressed by Agorapulse’s CEO Emeric Ernoult. It’s just that now they’re currently making a larger point of saying they’ll enforce them.
Basically this mean that we can no more Simultaneously post substantially similar or identical articles to multiple accounts. This applies to duplicate content at the account.
Lets’s take a look Twitter with Agorapulse while complying with the rules, so you comply with the rules once you draft a picture like you to post to Twitter.
Notice You Could choose to program or to queue Your article to Twitter. Here is where we need to consider Twitter’s rules and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look At the image above, you’ll realize that Agorapulse blocks my ability to post replicate content to more than a few of my Twitter accounts. The instrument recognises that I am submitting to Twitter! This helps make sure I adhere to the guidelines of Twitter.
Content Variation Tips
Here is how I use Agorapulse to save loads of Time and stay out of Twitter Jail. With Agorapulse, you have two options for replicating a link.
- It is possible to opt to Schedule your post once (or more than once if you vary it). Simply put in your article to do this, then pick the time and date you want it to head out at. If it’ll be published more than once, you will want to edit the repeated or duplicate tweets so they’re not”replicate” content. More of this is under.
- More than with variants or It is possible to opt to Queue your post once. Agorapulse recommends this. When you’re queueing content for Twitter, be certain that you don’t choose the option to”re-queue multiple occasions.” You can still use this feature for some other platforms, but this is where you’d end up in violation of Twitter’s rules. While I decide to do it this way, I’m sure it’s a special place, then add it to the top or bottom of the queue (ie I select”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Publish 1 tweet, set that tweet. Below, I have set it to article than every 7 Days, and up to 6 repetitions. Don’t forget to edit the repeats!
I can easily see once I schedule the 6 x repeats Those posts in my schedule. I would go in and alter them to text, emojis, pictures or hashtags. Do this do not do it or you may forget.
Note. It’s If the connection stays the same when you edit your posts Okay. It’s the text that you need to change each time.
I’d been using Advanced Scheduling in this manner For a while today to post new content — well before the new”rules” were declared. I love to mix up this and it’s better for engagement.
Do not forget Bulk Upload! Agorapulse also allows you to bulk upload up to some 100 pieces of content using a pre-populated CSV file. Your photos are included by this and also can include content from any RSS feed! You can even use this to curate articles from other sites and save hours!
What’s Coming To Queued Content?
The staff at Agorapulse is functioning on a Tool to produce people the variations of tweets, so we can get out content quickly and play fine with Twitter. This will be new functionality that will let us repeat our tweet variants quickly — all in the one interface. I am awaiting it. I’m convinced it will be a timesaver! Social Media Marketing Tools Comparison
Team Communication and Delegation
As easy as Agorapulse is to utilize, you Do not need to do all the checking and engagement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 a month), then it’s possible to update to staff approval whereby you can assign tasks and accept messages around multiple staff members.
This is very good for customer support brilliance.
This feature is a good, if you are a group that is growing One to update to.
Oh and guess what? Comments and teamwork occurs in Actual time. So if Joe and Jess are online at the exact same time working on the same account, there won’t be double-up. It is possible to see exactly what your staff is currently performing in real time.
Posting To Instagram
Agorapulse is A proud Instagram partner. This means that they are one of the tools to get access to the API to allow of Instagram!
In Case You Have one of the Company accounts with Agorapulse you can now auto-schedule to Instagram. This usually means you can plan your articles ahead of time and click to post on your phone when you’re ready OR you can auto article.
Just make sure that you don’t forget to participate You autopost….posting is just part of this process. You need to follow up on comments and answers.
I Think That Agorapulse is the tool that Provides both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it is a win-win-win if you’ve got a business account. Most Instagram tools that provide you reports are a fee!
All you need To do would be.
- Download the Agorapulse program and hook up your Instagram account.
- On Your program or background , schedule your Instagram post (add picture and caption) then schedule the time and date that you need to print it. You may opt to switch on Auto-scheduling or you’ll be able to use the app to link through to Instagram and post the image.
- If you post manually, will receive a notification via your mobile app when it’s time to post. Simply click”Publish” and you’ll be changed through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description will be duplicated and you want to paste it to the Instagram program. Check you are good to go and you have added as necessary!
I am super impressed that Agorapulse has Added another feature that would require us to utilize the newest auto-post attribute and a separate tool makes it even better. Bringing these tools saves time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here is where we get to Some features which are for the level of membership on Agorapulse.
The capability to respond to ad comments Starts at Medium Level of Membership (starting at $99 a month)
With comments on ads is difficult for keeping up Facebook and Instagram advertisements. Agorapulse allows you participate with them and to see them and pulls in the ad comments.
If you know what it’s like to keep up and run advertisements With the remarks (including the spam), then you will know that this function is bliss for ad managers and page admins. Bliss. Social Media Marketing Tools Comparison
Bonus Free Tools
You can also choose Advantage of those tools on their website.
- A Facebook Page Barometer — to see how well your fan fares from the peers, and also to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter performance, right now
If you really need one Reason to test out Agorapulse here it is.
It is affordable.
They have some of the best pricing of any of the Social media management tools.
Prices begin at $49 per Month for small/solo businesses with costs for large medium and enterprise businesses. You will discover more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media management, attempt A number of their free tools and take the free trial to get a spin, you’ll be as hooked as I am.