Introduction Social Media Marketing Tools
There are Many social media management programs, however, one stands out amongst the crowd more and more every year — Agorapulse. I’ve used Agorapulse for Social Media Management for a couple of years now, and I really like it. In this article I share 12 Reasons Why I love Agorapulse to Social Media Management and you will also. Social Media Marketing Tools
There Are Lots of social media management tools that Deserve a mention . I have used many of these at one time or another.
I won’t go into their features . They’re Solid options.
But I switched to Agorapulse a few years ago It and Today has been my No 1 choice to social media management since that time. You can read about some of the feature comparisons between Agorapulse and other platforms .
However, for the purposes of This informative article, I wish to focus on Agorapulse so you can consider it as a tool in your arsenal.
In Reality, it could literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
Only, it will not have features that are extraneous That you never use, making you think”what’s that used for?” . It’s practical, no-fluff and super simple to use.
Dare I say, it’s even fun (but we will get to that). Let us take a look at 12 Reasons why I adore Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I don’t necessarily use EVERY single function at precisely the exact same time. I do use a couple of tools for a few functions. However, I love that Agorapulse has a package of features that actually do cover most of your social media advertising requirements.
In fact Have been slowly moving a lot of the attributes I use on other tools around to Agorapulse. It’s difficult not to want to stay”in” this tool as it’s so user-friendly and fun to use. I have also taken on a brand ambassador part with Agorapulse considering writing this post. The article was updated but my real love with this particular tool and the fact I can’t do without it in my toolbox has not changed.
The Agorapulse Staff And Team
Let us start here. Because with this, the Rest of the things that I love about Agorapulse mean nothing.
Customer support is at the core of business Agorapulse. If their clients are happy and utilizing their tool in the best possible way, (and they get results), then everything falls into place. Their team focuses on client experience than anything else.
Agorapulse also listens About what works, what they can build and what needs improving. Thus, you are not a customer but part of a company. In reality, many of the current features I am about to talk about came out of opinions and customer testimonials.
Caring about clients Is why Agorapulse has shot up the rankings as among the social media management tools with the best reviews and customer satisfaction. Social Media Marketing Tools
I’ve all summarized 12 reasons why I love Agorapulse Below, but let’s begin with a video overview of their recent (awesome) update — then I’ll break down the critical features. There’s a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Function of engagement (which is why I love Agorapulse the most), let us take a peek at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is one. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the newest auto-posting work for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to match each platform. I probably don’t even have to go into detail about it here, as it is super intuitive to use. You, (like me) need to have the ability to work out how to schedule an easy post, easily and without instruction.
Scheduling is easy with Agorapulse! I could.
- Publish instantly
- Queue my post (more of this later)
- Schedule the post in the future for a specific date and time.
It’s also super easy to schedule exactly the Exact Same post to Head out on different platforms, on different times, while being optimised for those platforms (changing the text or image size).
1 feature I particularly like is the capability Type”@” and the name of the consumer and Agorapulse will bring up the probable account you can pick from on Twitter and Facebook. Notice how Agorapulse suggests accounts when I start entering their business name.
This helps you to label pages and profiles quickly And saves you time looking for the perfect folks to include.
You could schedule readily to LinkedIn.
Easily print to LinkedIn with Agorapulse
We’ll get to Instagram in a moment, but for now, Please know that publishing your content and scheduling in advance on Agorapulse is super easy! And as I said, you can also currently auto-post to Instagram with Agorapulse as they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a pretty slick calendar opinion That means you are able to see your posts ready to go across all of the programs.
And it’s colour coded for folks like me That additional level of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse has one pillar for me to react to mentions and notifications.
To me, that’s”one job” to complete every day. And it’s actually almost enjoyable to clear out my inbox.
It’s concentrated, it is simple and it is super simple to Use, and that means you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you will need to examine or respond to can be found). Your inbox things are highlighted To Inspection for each platform as things.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for engagement in which you participate and respond via likes, retweets or replies.
You can also click on a user’s profile it. You will then see all the info that you need — right within Agorapulse (including any previous interactions).
Expand your history to be seen by an individual profile!
Just one click and you can see if You’ve Got a History with the conversations and the consumer you’ve had before. As a consequence, that you can give the right people the ideal attention at the perfect time.
Let’s break this down a bit more…
I DMs I have and can easily see how many mentions Inside my inbox. When I am looking at this tweet from Ravi, I will see just how many tweets I must review and that I will review or respond to his conversation. It’s the exact same for channels that are societal — your engagement all is in 1 area.
Never skip a mention on your inbox!
I know my inbox Is not empty in this screenshot. When I have finished writing this article, but it will be! I do not always get to inbox zero daily but I get there often enough to LOVE that”Congratulations” display!
It’s simple to check all of your mentions. You can Even filter by mention or message kind as follows.
Then review the posts replied to or dealt with. As soon as a specific post is replied to by you, it is automatically marked as reviewed.
Or You Just click on a post replying.
In the next example from Nicky, I can choose To reply (or answer from DM), examine the post, delegate it for somebody else (more of that later), retweet it or”just like” the article — all from within the same dashboard place on Agorapulse.
Choose how you procedure or will engage the mention or message.
If I change to Instagram, by Way of Example, it’s similar. I can see all of my current engagement, I see more info about an individual or can enlarge on posts. I may even follow and unfollow. Social Media Marketing Tools
Easily switch between accounts and programs to Keep up with engagement!
Being able to see ALL of your remarks is handy on Instagram, where you usually can see the last 50 mentions on your feed. It’s impossible to keep up with mentions, In case you have a high number of followers. Agorapulse changes that which is huge for brands and influencers.
Excited? You can engage with ALL of your Mentions if you are getting to them.
And of course, I could also readily participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse retains all of my engagement in one place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It’s about participating with them.
As I shared previously, Agorapulse enables me to Easily monitor and participate with my very best advocates employing the”Fans and Followers” attribute. From within your Twitter account, you click on”Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I searched in this scenario under “TOP”.
You can add profiles and a star to “favorite” people you want to follow closely in Agorapulse. In this manner, you have their articles readily accessible in their very own thread! Now it’s easy to engage together and retweet their articles!
You will also see positions for your following in only About every profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via a reply to a dialogue ) or sent you a DM.
- Ambassador — this individual has retweeted you or posted links.
- Influencer — this individual is frequently retweeted (more than 20 times during the previous 30 days).
In the case of Nicky, She’s all 3 with respect to my @sociallysorted Twitter account. Nicky is someone I should be engaging with (and I do! ) ) .
On this, Facebook Function shows you who’s said your webpage, and the number of times they have enjoyed and commented or delivered a message, as well as their last interaction with you. You can prohibit them from your page from within Agorapulse, but I hope that happens infrequently!
On Instagram you Will see who has left comments their total followers/followed counts and you are able to trace or unfollow from within Agorapulse.
These metrics give you a clear image of who Follows you, promotes you and participates with you the most.
- Set up custom groups of followers within Agorapulse’s dashboard
- Search on each of their interactions
- Search in their own messages, and
- Add notes.
When You’ve Got all It to engage in positive communication with these individuals — perhaps reach out to them to thank them surprise and delight them in some way! Social Media Marketing Tools
Advanced Tracking, Reviews And search
Think of Agorapulse as your own Investigator that is Private. You can use the Tracking work on Instagram to.
- Perform hashtag searches.
- Place that is perform searches.
What’s so great? It opens up a whole new World of possibility for finding (and joining) conversations around any subject you like (like your brand).
The potential for location-based companies is enormous With this attribute, particularly tourism.
When it comes To reports, Agorapulse actually shines. With one click you can make a report that’s simple to produce and easy to decipher. GREAT for showing customers!
Agorapulse Reports help you to break your Audience in a means which makes sense.
The Comprehensive reports can help you find a range Information including.
- Your best performing content (ie articles, tweets etc) based on participation and reach
- Development metrics over time. Agorapulse gives a quick reading re if a particular metric is increasing or decreasing over a period to you and compares metrics.
- Community management data such as response time and response speed
- Benchmarking your Facebook Page against opponents
Your best performing content is easily analysed and Presented in report form. You may also download it as a csv file to reveal it to the people/clients/team that must see the most.
For social media managers and agencies that this is Huge, as it allows you to provide information that is easy-to-read to your clients.
You can have a glance in your competition!
Nearly everybody I know who uses Agorapulse to get Social media management raves about the reports. They are fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse describes it as being in a position to”tag, rename, conceal, delete or delegate articles… while you sleep”. using Moderation Rules all.
I like this function on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz crazy.
With Agorapulse I will deal with them in two Manners.
- Therefore I don’t see almost all of them at the first 17, my DMs can be filtered by me. This is where the magic happens. You can set up filters to weed out”most” of the lousy DMs. Not all (sigh) but many.
- I can filter my feed by DMs or even Mentions. I go to DMs and clear them out. To be honest I get numerous DMs that are spam these days, it is hard not to overlook the good ones. Automobile DMs have made DMs useless to me, which is a shame.
Moderation and filtering works for all account Types but I mainly use it for Twitter to”mark as reviewed” all the Auto DMs that come through saying”thanks to after”.
It mostly filters out The auto-DMs, and yes I am sad that it grabs some real ones as well, however you’ve got to choose your battles!
Along with the moderation principles are not just about spam. You can use them in many ways to
- Filter out content to be reacted to — on almost any platform. Perhaps you wish to have all the articles featuring a hashtag to be labeled in a way that is certain — so you’re able to respond to them afterwards.
- Filter those individuals that are SUPER participated out and post all of the time that you don’t need to see every Tweet at Agorapulse — just repond to them or natively in Twitter.
- So you can categorize create custom tags and research on these afterwards!
- Create customized searches for keywords which you need to monitor
- If you have one of those”large” amount accounts (best for smaller agencies) you’ll have posts assigned to a group member (see 11 below).
Basically the moderation function is another Bonus motive to consider Agorapulse for social media management.
A Killer Mobile App
If you are out and around And you will need to clean your inbox, the more Agorapulse program is something that you will love.
It’s accessible on Android and iOS and it is super slick to use. I often prefer using the app vs desktop to process my inbox since it is really simple to review and procedure mentions and messages. Social Media Marketing Tools
Agorapulse’s lineup feature Permits You to publish Your articles on a repeated, evergreen basis utilizing smart categories — a lot like the manner in which Meet Edgar permits you to set posts to be scheduled at certain times of day based on certain categories. I use it for Twitter and Facebook.
If you are currently using a tool and want to Cut costs, then contemplate Agorapulse’s evergreen content feature instead (and you get the bonus of all of the additional Agorapulse features).
Here are a Couple of things to learn about using Agorapulse for content that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it simple to set up Your queue add your program for articles to be printed on, and catogories. Then of adding content, the process is extremely intuitive. As you can see, it is a slick dash (the user experience is awesome).
Primarily, you need to name and put up your articles Categories (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
All you have to, When You’ve set up your categories Do is add instances such as this, to the program.
Then I need to add content that is amazing to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a handy visual/image preview of this post, to show you how it will appear on the newsfeed of the platform.
Choose to Schedule your articles or add each article to your choice’s Queue. This component is easy, as you set up your queue in Step one. Your Queue, full of articles (and ready to go) will look something like this.
Once a post is published, It Is Going to return to the Bottom of the lineup, waiting to be queued again.
Aside from utilizing the queue operate for repeated Content, you might also choose to .
- Add a post to the schedule as usual or
- Repeat your article a specific number of times (once you do so you will place the minimum amount of times between repetitions of the post). Be aware you could do this for Facebook but you have to be aware of the Twitter rules see below.
You May Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has added a pause button. When a natural catastrophe is or it’s not great timing to post, you can pause the queue.
Maybe You want to pause a seasonal lineup of posts At Christmas… it’s easy with the pause button!
Meet it was something and Edgar has a pause button I really wanted to see that I chose to replace it with. I requested Agorapulse to add one and they did (they always listen — never be afraid to mention tips or provide opinions!) .
Use The Queue Function To Announce Facebook Lives
The queue function can be for announcing useful Events such as a Facebook Live (should you hold them on a weekly or regular basis). Share your content that must go out at a certain time of the week in a queue. I would advise that the posts a little change to keep the material fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The rules are not Actually new as discussed by Agorapulse’s CEO Emeric Ernoult. It’s just that they’re making a point of saying they will be enforced by them.
Fundamentally this imply that we can no more Simultaneously post equal or similar articles . This applies to duplicate content in the account.
Lets’s take a look Twitter with Agorapulse whilst complying with the rules, so when you draft an image like this one to post to Twitter, you comply with the rules.
Notice You Could choose to queue or schedule Your post to Twitter. Here is where we have to consider the principles of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look In the picture above, you will see that Agorapulse blocks my ability to post replicate content to more than a few of my Twitter accounts. The instrument recognises that I am submitting to Twitter! This helps ensure that I stick to the guidelines of Twitter.
Content Variation Tips
This is the way I utilize Agorapulse to save loads of Time and stay from Twitter Jail. Together with Agorapulse, you currently have two options for replicating a link.
- It is possible to opt to Schedule your post once (or more than once if you change it). Just put in your article, to do this, then choose the time and date you would like it to go out out at. If it will be published more than once, you will want to edit the repeated or replicate tweets so that they’re not”replicate” content. More of this is under.
- More than once with variants or It is possible to opt to Queue your post once. Agorapulse recommends this. When you are queueing content for Twitter, be sure that you don’t select the option to”re-queue multiple occasions.” This is where you would end up in violation of Twitter’s rules, although you can still use this attribute for other platforms. While I choose to do it this way, I make sure it’s a special place, then add it to the top or bottom of the queue (ie I choose”queue next” or”queue last”).
Advanced Scheduling is also used by me to Publish one tweet, and set that tweet to repeat a specific number of times. Below, I have set it to article than every 7 Days, and up to 6 repetitions. Don’t forget to edit the repeats!
I can see once I program that the 6 x repeats Those articles in my schedule. I’d go in and alter them to emojis, new text, images or hashtags. Do this do not do it or you may forget.
Note. It’s If the link remains the same when you edit your posts Okay. It’s the text that you need to change each time.
I had been using Advanced Scheduling in this manner For a while now to post new content well before the new”rules” were announced. I love to mix up this and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also permits you to upload up to some 100 pieces of content at once using a CSV file. Your photographs are included by this and can include articles from any RSS feed! You can also use this save hours and to curate content!
What’s Coming To Queued Content?
The staff at Agorapulse is functioning on a Tool to make the variants of tweets easier for people, so we can still get out content and play nice. This is new functionality that will enable us to replicate our tweet variants quickly — in the one easy interface. I am awaiting it. I am sure it’s going to be a timesaver! Social Media Marketing Tools
Team Communication and Delegation
As Simple as Agorapulse is to utilize, you Do not need to do all of the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then you can upgrade to team approval whereby you can assign tasks and accept messages around multiple staff members.
This is very good for customer service brilliance.
This feature is a good if you are a group that is growing You to update to.
Oh and guess what? Remarks and teamwork happens in Real time. So if Joe and Jess are online at the exact same time working on precisely the accounts, there will not be double-up. It is possible to see exactly what your staff is currently performing in real time.
Posting To Instagram
Agorapulse is A spouse. This means they are one of the tools to acquire entry to Instagram’s API to allow!
In Case You Have one of the Company accounts with Agorapulse you can into Instagram. This means you can plan your articles ahead of time and click on to post in your phone when you are ready OR you are able to auto post.
Just make sure that you don’t forget to engage You autopost….posting is merely part of this process. You need to follow up on comments and replies.
I Think That Agorapulse is the tool which Provides both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it is a win-win-win in case you have a company account. Are a fee!
All you Want To do would be.
- Download the Agorapulse program and hook your Instagram account .
- On Your program or background computer, schedule your Instagram post (add photo and caption) then schedule the time and date you need to publish it. You can opt to change on Auto-scheduling or you’ll be able to use the program post the image and to connect through to Instagram.
- If you post manually, will get a notification through your mobile program when it is time to post. Simply click”Publish” and you will be switched through to the Instagram program.
- Post as you would normally on Instagram. Your copy/description will be duplicated and you want to glue it into the Instagram app. Check you have hashtags additional as necessary and you are ready to go!
I am super impressed that Agorapulse has Added yet another feature that would require us to utilize another tool and the attribute makes it even better. Bringing these tools saves time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here is where we get to Some features which are for the degree of membership on Agorapulse.
The ability to respond to ad comments Begins at Medium Level of Membership (starting at $99 per month)
Keeping up with comments on advertisements is hard for Facebook and Instagram advertisements. Agorapulse allows you to see them and engage with them and pulls from the advertisement comments to your own inbox.
If you know what it’s like to keep up and run ads With the remarks (such as the spam), then you’ll know that this purpose is bliss for ad managers and page admins. Bliss. Social Media Marketing Tools
Bonus Free Tools
You can also take Advantage of those tools on their website.
- A Facebook Page Barometer — to test your engagement, and to see how well your fan fares from the peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter functionality, right now
If you need one Reason to check out Agorapulse here it is.
They have some of the pricing of any of those Social media management tools.
Prices start at $49 per Month for small/solo companies with increasing prices for enterprise, large and medium businesses. You will discover more about pricing here.
I have A hunch that once you check out Agorapulse for social media direction, attempt Some of the tools and also choose the free trial for a spin, you will be as hooked as I am.