Intro Social Media Marketing Tools 2016
There are Many social media management tools, however, one stands out among the crowd more and more each year — Agorapulse. I have utilized Agorapulse for Social Media Management for a few decades and I really like it. In this article I discuss 12 Reasons Why I love Agorapulse for Social Media Management and you will also. Social Media Marketing Tools 2016
There are many social media management applications that Deserve a mention here. I’ve used many of them including Hootsuite Sprout Social, and Buffer, at one time or another.
I will not go in their features . They’re Solid options.
But I switched to Agorapulse a few years ago Now and it has been my 1 choice to social media management since that time. You can read about some of the attribute comparisons between Agorapulse and other platforms .
However, for the purposes of This informative article, I wish to focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
It could literally be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
It will not have features That you never use, which makes you think”what is that used for?” . It’s sensible, no-fluff and super easy to use.
Dare I say, it’s even enjoyable (but we will get to that). Let’s take a look at 12 reasons why I love Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I must mention that I don’t necessarily use EVERY single function in precisely the same moment. I do use a couple of tools. However, I really like that Agorapulse has a suite of features that really do cover most of your social media advertising requirements.
In fact Have been gradually moving a lot of the attributes I use on additional tools over to Agorapulse. It’s difficult not to want to stay”in” this instrument since it is so user-friendly and fun to use. I have taken on a brand ambassador part with Agorapulse considering writing this post. The article was updated but my real love for this particular tool and the fact that I can not do with it in my toolbox has not changed.
The Agorapulse Staff And Team
Let’s begin here. Because without this, the Remainder of the things that I adore about Agorapulse imply nothing.
Customer support is at the core of business Agorapulse. If their customers are happy and using their instrument in the finest possible manner, (and they get results), then everything falls into place. Their staff focuses more.
Agorapulse also listens To clients about what works, what they are able to build next and what needs improving. You are not a client but part of a company. In fact, lots of the features that I am going to speak about came out of feedback and client testimonials.
Caring about clients Is why Agorapulse has shot up the ranks as among those social media management programs with all the reviews and customer satisfaction. Social Media Marketing Tools 2016
I’ve all summarized 12 reasons why I like Agorapulse Below, but let’s start with a video overview of the current (awesome) upgrade — then I will break down the key features. There’s a lot to like.
Impressive, right? Let’s jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Function of engagement (which is why I love Agorapulse the most), let us take a look at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is one. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as an official Instagram Partner).
The articles can be easily customised by you to suit each platform. I don’t even have to go into detail about this here, as it intuitive to use. You, (like me) should have the ability to work out how to program a simple article, readily and without instruction.
Scheduling is simple with Agorapulse! I can.
- Publish instantly
- Queue my article (more of this later)
- Schedule the article in the future for a specific time and date.
It’s also super easy to schedule exactly the Exact Same article to Go out on various platforms, on various times, while being optimized for all those platforms (changing the text or picture size).
1 feature I like is the capability Type”@” and then the name of the user and Agorapulse will bring up the probable accounts you can pick from on Twitter and Facebook. Notice Agorapulse suggests additional accounts once I begin entering their business name.
This helps you to label pages and profiles quickly And saves you time looking to add.
You can even schedule easily to LinkedIn.
Publish to LinkedIn with Agorapulse
We will get to Instagram in a moment, but for today, Please be aware that publishing your content and scheduling in advance on Agorapulse is simple! And like I said, it is also possible to now auto-post into Instagram with Agorapulse since they are an official partner and also have access to this new feature via Instagram’s API.
Oh and they have a slick calendar view too, So you are able to see all of your articles ready to go across all of the platforms.
And it is color coded for folks like me That level of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse has just 1 column for me to respond to notifications and mentions.
To me, that is”one task” to complete each day. And it is really almost enjoyable to clear out my inbox.
It is focused, it’s easy and it is super simple to Use, and that means you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to review or respond to are available ). Your inbox items are emphasized To Inspection for each platform as items.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for participation where you respond and engage via retweets enjoys or responses.
You can click on a user’s profile it. You’ll then see all of the information you want — directly within Agorapulse (including any prior interactions).
Expand an individual profile to realize your history!
If you have a Only one click and you can see History with the conversations and the user you have had before. As a consequence, you may give the ideal people the right attention at the right time.
Let’s break this down a little more…
I DMs I have and can see how many cites In my inbox. When I am looking at this tweet from Ravi, I can see how many tweets that I must review and I can review or react to his tweet. It is the same for channels that are societal — all of your participation is in one area.
Never miss a mention on your inbox!
I know my inbox Is not empty in this screenshot. When I’ve finished writing this post but it’s going to be! I don’t always get to tune zero daily however I get there often enough to LOVE that”Congratulations” screen!
It’s simple to inspect all of your own references. You can Even filter by cite or message kind as follows.
Then review the posts you’ve responded to or dealt with. Once a specific post is replied to by you, it is automatically marked as reviewed.
Or you simply click on a post to critique it without replying.
I can choose To reply (or answer by DM), review the article, assign it to get someone else (more of that later), retweet it “like” the post — all from within the same dashboard area on Agorapulse.
Choose how you procedure or will engage the mention or message.
If I change to Instagram it’s similar. I am able to see all of my recent engagement, I see info about an individual or can enlarge on articles. I unfollow and can even follow. Social Media Marketing Tools 2016
Change between accounts and programs to Keep up with engagement!
Being able to see ALL of your remarks is handy on In which you generally can see the past 50 mentions on your feed. It’s not possible to maintain with mentions if you have a number of followers. Agorapulse changes all that which is huge for influencers and brands.
Excited? You Can now participate with All your Mentions, even if you are getting to them.
And of course, I can easily engage by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this point (you can just publish to LinkedIn.
Agorapulse retains all of my participation in 1 place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It is about participating with them.
Like I shared above, Agorapulse allows me to Easily track and engage with my very best advocates employing the”Fans and Followers” attribute. From in your Twitter account, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I searched in this case below “TOP”.
With favorites you can add profiles and a star to “favorite” people that you want to follow carefully in Agorapulse. This way, you’ve got their posts accessible in their very own thread! Now it’s simple to engage with them and retweet their content!
You will also see positions for your following in just About each profile view on Agorapulse.
- Engaged — the individual has said you (directly, or through an answer to a dialogue ) or delivered you a DM.
- Ambassador — this person posted links or has retweeted you.
- Influencer — this person is often retweeted (more than 20 times throughout the previous 30 days).
In Nicky’s case, She’s all 3 with regard to my @sociallysorted Twitter account. Nicky is somebody I should be participating with (and I do!) .
On Facebook Function shows you who’s said your webpage, and the number of times they have enjoyed and commented or sent you a message, as well as their last interaction with you. You can ban them from the page from within Agorapulse, but I hope that happens rarely!
On Instagram you Will see who’s left comments their followers/followed that is total counts and you can follow or unfollow from within Agorapulse.
These fundamental metrics give you a clear picture of who Follows you, boosts you and engages with you the maximum.
- Set up custom classes of followers inside Agorapulse’s dashboard
- Search on all their interactions
- Search on their messages, and
- Add personal notes.
When You’ve Got all It to take part in positive communication with those individuals — surprise and pleasure them or maybe reach out to thank them! Social Media Marketing Tools 2016
Advanced Monitoring, Reviews And search
Consider Agorapulse as your own Private investigator. You can use the Monitoring work on Instagram to.
- Hashtag that is perform hunts.
- Place that is perform searches.
What’s so great? It opens a whole new World of possibility for finding (and joining) talks about any subject you like (including your brand).
The Capacity for companies is huge With this feature, particularly tourism.
When it comes To reports, Agorapulse actually excels. With one click you can make a report that’s easy to decode and simple to produce. GREAT for showing customers!
Agorapulse Reports enable your to break Audience sense.
The detailed reports can help you locate a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on participation and attain
- Development metrics with time. Agorapulse compares metrics over the years and provides you a reading re whether a metric is decreasing or increasing over a period.
- Community management statistics such as response time and response speed
- Benchmarking your Facebook Page against opponents
Your material is easily analysed and Presented in report form. You can download it as a csv file to reveal that the people/clients/team that needs to view it the most.
For social media managers and agencies that this is Enormous, as it allows you to provide your clients with data that is easy-to-read.
You can take a glance!
Nearly everybody I know who uses Agorapulse to get Social media management raves about the accounts. They’re fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse describes it as being in a position to”tag, rename, conceal, delete or delegate articles… while you sleep”. By using Moderation Rules all.
I love this function on Twitter, in which the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them Manners.
- So that I don’t see almost all of them in the first place I can filter my DMs. This is where the magic occurs. You can set up filters to weed out”many” of the bad DMs. Not all (sigh) but many.
- I will then filter my feed by Mentions or even DMs. I usually visit DMs and clear them out. To be fair I get so many DMs that are spam nowadays, it’s hard not to overlook the excellent ones. Automobile DMs have made DMs useless to me personally, which is a true shame.
Filtering and moderation functions for all accounts Types but I mostly use it for Twitter to”markers as reviewed” all of the Auto DMs which come through saying”thanks for following”.
It filters out The auto-DMs, and yes I’m sad that it catches some real ones also, but you’ve got to choose your battles!
Along with the moderation principles are not just about spam. You can use them in several ways to
- Filter out articles to be responded to — on almost any stage. Perhaps you want to have of the articles featuring a hashtag to be tagged in a manner that is specific — so you can respond to them later.
- Filter those individuals that are SUPER engaged out and post all the time that you don’t need to observe every Tweet in Agorapulse — just repond to them or in Twitter.
- Create custom tags so it is possible to categorize and search on these afterwards!
- Create customized searches for key words that you want to track
- If you’ve got one of the”big” level accounts (best for small agencies) you can have articles delegated to a group member (see 11 below).
Basically the moderation purpose is another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are about and out And you need to clear your inbox, the Agorapulse program is.
It is accessible on it is and iOS and Android super slick to use. I often prefer to use the program vs background to process my inbox as it is really easy to review and procedure mentions and messages. Social Media Marketing Tools 2016
Agorapulse’s queue feature Permits You to publish Your articles on a repeated, evergreen basis utilizing intelligent categories — much like the way by which Meet Edgar allows you to set articles to be scheduled at certain times daily based on certain categories. It is used by me for Facebook and Twitter.
If you want to and are currently using a tool Cut costs, then consider Agorapulse’s evergreen content attribute instead (and you have the bonus of all the other Agorapulse attributes ).
Here are a Couple of things Agorapulse for repeated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it is super simple to set up and name Your queue catogories, and add your program for posts to be published on. Then of adding content, the process is very intuitive. As you can see, it’s a slick dashboard (the consumer experience is awesome).
Firstly, put up your articles and you need to name Classes (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
Once you’ve set up your classes, all you Need to Do is add times like this, to the program.
Then I Want to add amazing content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a preview of the article, to explain to you how it will appear on the newsfeed of the platform when you print it, you choose.
Choose to Schedule your articles to a time slot, or add every post to the Queue of your choice. This part is easy, as you set up your queue in Step one. Your Queue, full of posts (and ready to go) will appear something like this.
After a post is published, It Is Going to return to the Bottom of the queue, waiting to be queued again.
Aside from utilizing the operate for perennial Content, you might decide to .
- Add a post to the schedule as normal or
- Replicate your post a specific number of times (when you do this you will set the minimum amount of days between repeats of this post). Be aware you could accomplish this to get Facebook but you need to be aware of the Twitter rules see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has added a pause button. It’s not fantastic timing to post or When a disaster is, it is easy to pause the queue.
Perhaps you need to pause a queue of posts At Christmas… it is easy with the pause button!
Meet Edgar has a pause button and it had been something That I really wished to see in any tool which I opted to replace it with. I requested Agorapulse to add one plus they did (they always listen never be afraid to mention tips or give opinions!) .
Use The Queue Function
The queue function could be for announcing handy Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your articles that needs to go out in a queue. I’d recommend a little varies the articles to keep the material fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The principles Aren’t Really fresh as addressed by Agorapulse’s CEO Emeric Ernoult. It’s just that now they’re currently making a point of saying they’ll apply them.
Fundamentally this imply that we can Simultaneously post articles that is equal or similar . This applies to duplicate content.
Lets’s take a look Twitter with Agorapulse whilst complying with all the rules, so the rules are complied with by you once you draft a picture similar to you to post to Twitter.
Notice that you can choose to queue or program Your post to Twitter. Here’s where we have to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look closely In the picture above, you’ll realize that Agorapulse blocks my ability to post duplicate content to more than a few of my Twitter accounts. The tool recognises that I’m submitting to Twitter! This helps ensure that I adhere to Twitter’s guidelines.
Content Demo Tips
Here is the way I use Agorapulse to save loads of Time and remain out of Twitter Jail. With Agorapulse, you now have two choices for replicating a link.
- You can opt to Schedule your post once (or more than once in the event that you vary it). Just put in your post, to do so, then choose the time and date you want it to go out out at. If it will be published more than once, you’ll need to edit the repeated or duplicate tweets so that they’re not”duplicate” content. A lot of this is under.
- More than with variations or It is possible to opt to Queue your article once. Agorapulse recommends this. When you are queueing content for Twitter, make sure you don’t select the option to”re-queue multiple times.” You can still use this feature for other platforms, but this is where you would end up in breach of the rules of Twitter. While I decide to do it this way, I’m sure it’s a special place, then add it to the top or bottom of this queue (ie I choose”queue next” or”queue last”).
Advanced Scheduling is also used by me to Publish 1 tweet, then set that tweet to replicate a certain number of times. Below, I have set it to article than every 7 Days, and up to 6 repeats. Don’t forget to edit the repeats!
Once the 6 x repeats are scheduled by me, I can see Those posts in my schedule. I would go in and alter them to emojis text, pictures or hashtags. Do this don’t do it later or you may forget.
Note. It’s If the link remains the same when you edit your posts, Okay. It’s the text that you need to change each time.
I had been using Advanced Scheduling in this way For a little while now to post new content — well ahead of the new”principles” were declared. I love to mix up this and it is better for engagement.
Do not forget Bulk Upload! Agorapulse also permits you to bulk upload around a 100 pieces of content at once by using a CSV file. This includes your photos and also can incorporate content from any RSS feed! You can use this to curate content from other sites and save hours!
What’s Coming For Queued Content?
The team at Agorapulse is functioning on a Tool to make us the variants of tweets, so we play nice and can get content out. This is new functionality that will enable us to repeat our tweet variants quickly — in the one interface that is simple. I’m awaiting it. I’m sure it will be a timesaver! Social Media Marketing Tools 2016
Team Communication and Delegation
As Simple as Agorapulse would be to utilize, you Don’t have to do all of the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 per month), then you can upgrade to team approval whereby you are able to assign tasks and approve messages across multiple team members.
This is very good for customer support brilliance.
If you are a group, this attribute is a good One to update to.
Oh and guess what? Remarks and teamwork occurs in Real time. So if Jess and Joe are online at precisely the same time working on precisely the same account, there will not be double-up. It is possible to see exactly what your team is doing in real time.
Posting To Instagram
Agorapulse is A proud spouse. This means they are one of the tools to acquire entry to Instagram’s API to allow auto-posting to Instagram that is HUGE!
In Case You Have one of the business accounts with Agorapulse you can into Instagram. This usually means you can now plan your content beforehand and click on whenever you’re ready OR you can, to post on your phone auto post.
Make sure that you don’t forget to engage You autopost….posting is merely a part of the procedure. You have to follow up on comments and answers.
I Think That Agorapulse is the tool Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win if you have a company account. Instagram tools that provide you testimonials are a fee!
All you need To do is.
- Download the Agorapulse app and hook your Instagram account.
- On Your program or background , schedule your Instagram article (add picture and caption) then program the time and date that you want to publish it. You may choose to switch on Auto-scheduling or you can use the app to link through to Instagram and post the image.
- When it is time if you post , will get a notification via your cellular app. Simply click”Publish” and you will be switched through to the Instagram program.
- Post as you would ordinarily on Instagram. Your copy/description is going to be copied and you need to paste it. Check you have added as necessary and you are good to go!
Again, I am super impressed that Agorapulse has Added yet another feature that would normally require us to utilize a separate tool and the attribute makes it even better. Bringing these tools saves you time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here’s where we get to Some features which are for the higher degree of membership on Agorapulse.
The ability to respond to ad comments Starts at Moderate Level of Membership (starting at $99 per month)
Keeping up with opinions on advertisements is difficult for Equally Facebook and Instagram ads. Agorapulse pulls in the ad comments and lets you see them and engage with them.
If you know what it’s like to keep up and run advertisements With the remarks (including the spam), then you’ll know that this function is bliss for ad managers and webpage admins. Bliss. Social Media Marketing Tools 2016
Bonus Free Tools
You can choose Advantage of those free tools on their website such as.
- A Facebook Page Barometer — to determine how well your lover fares against your peers, and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter performance, right today
If you need one Reason to check out Agorapulse here it is.
It is affordable.
They have some of the best pricing of some of those Social media management applications.
Prices begin at $49 per Month for small/solo companies with raising costs for large, medium and enterprise businesses. You will find out more about pricing here.
I have A hunch that once you check out Agorapulse for social media management, attempt Some of their free tools and also choose the free trial to get a spin, you’ll be hooked as I am.