Introduction Social Media Marketing Platforms
There are Many social media management tools, however, one stands out amongst the audience more and more every year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a couple of years now, and I love it. In this article I share 12 Reasons Why I adore Agorapulse to Social Media Management and why you will too. Social Media Marketing Platforms
There are many social media management applications that Deserve a mention here. I’ve used many of these including Hootsuite Sprout Social, and Buffer.
I won’t go in their features . They’re Solid choices.
But I switched to Agorapulse a few years ago It and now has been my 1 choice to social media management since that time. You may read about a number of the attribute comparisons between Agorapulse and other platforms here.
But for the purposes of This informative article, I want to just focus on Agorapulse so you can consider it as a tool in your arsenal.
It could be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
Only, it doesn’t have a lot of extraneous features That you never use, making you think”what is that used for?” . It is practical, no-fluff and super easy to use.
Dare I say, it’s even enjoyable (but we’ll get to that). Let’s take a look why I adore Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I don’t always use each and every function in the same time. I do use a couple of tools. However, I really like that Agorapulse includes a suite of features that really do cover most of your social media marketing needs.
In fact Have been slowly moving lots of the features I use on other tools around to Agorapulse. It’s difficult not to wish to remain”in” this tool since it is so user-friendly and fun to use. I also have taken on a new ambassador role with Agorapulse since writing this article. The article was updated but my genuine love for this tool and the fact that I can not do with it in my arsenal hasn’t changed.
The Agorapulse Team And Staff
Let’s begin here. Because without this, the Remainder of the things I love about Agorapulse mean nothing.
Customer service is at the core of company Agorapulse. If their customers are happy and utilizing their instrument in the finest possible way, (and they get results), then everything falls right into place. Their staff focuses on client experience more than anything else.
Agorapulse also stinks About what works, what they are able to build next and what needs improving. You are not a client but part of a company where your voice will be heard. In fact, lots of the features that I am about to speak about came out of opinions and client recommendations.
Caring about customers Is Agorapulse has taken up the rankings as one of those social media management tools with the best reviews and customer satisfaction. Social Media Marketing Platforms
I’ve all outlined 12 reasons why I like Agorapulse Below, but let’s begin with a video summary of the recent (awesome) update — then I’ll break down the critical features. There is a lot to enjoy.
Impressive, right? Let us jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Purpose of participation (that is why I adore Agorapulse the most), let’s take a peek at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one of the easiest I have used. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as a formal Instagram Partner).
You can easily customise the articles to suit each platform. I don’t even need to go into detail about this , as it intuitive to use. You, (like me) need to be able to work out how to program a simple article, readily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish instantly
- Queue my post (more of that later)
- Schedule the article later on for time and a particular date.
It’s also easy to schedule exactly the same article to Head out on various platforms, on different occasions, while being optimized for all those platforms (changing the text or picture size).
One feature I like is the ability to Type”@” and the title of the user and Agorapulse will bring up the possible account you are able to pick from on Twitter and Facebook. Notice how Agorapulse suggests additional accounts when I start entering their company name.
This helps you to label profiles and pages fast And saves you time looking to include.
You can schedule readily to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for today, Please know that publishing your articles and scheduling in advance on Agorapulse is simple! And like I said, you can also currently auto-post into Instagram with Agorapulse as they are an official partner and also have access to this new attribute via Instagram’s API.
Oh and they have a pretty calendar view also, So you are able to see all of your posts ready to go across the programs.
And it’s colour coded for folks like me That level of visual organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse mentions and has only 1 pillar for me to respond to notifications.
To me, that’s”one job” to complete every day. And it is actually almost enjoyable to clean out my inbox.
It’s focused, it is easy and it is super easy to Use, and that means you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you need to review or respond to can be found). Your inbox items are highlighted To Review for each platform as things.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for participation in which you respond and participate via retweets, likes or replies.
You can click on a user’s profile it. You will then see all of the info you need — directly within Agorapulse (like any previous interactions).
Expand an individual profile to realize your history!
If You’ve Got a Only one click and you can see History with the conversations and the user you’ve had before. As a consequence, that you may provide the people the right care at the moment.
Let’s break this down a little more…
I DMs I have and can see how many mentions Inside my inbox. If I am looking at this tweet from Ravi, I can see how many tweets that I must review and that I will review or react to his tweet. It is the exact same for other channels — your engagement all is in 1 place.
Never skip a mention on your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I’ve finished writing this post but it will be! I don’t always get to tune zero daily but I get there often enough to LOVE that”Congratulations” display!
It’s simple to inspect of your own references. You can Filter by message or cite type as follows.
Only review the articles you have replied to or dealt with. Once a specific post is replied to by you, it is marked as reviewed.
Or You Just click on a post to critique it without replying.
In the next case from Nicky, I could select To answer (or reply from DM), review the post, delegate it to get someone else (more of that later), retweet it or”like” the article — all from within precisely the same dashboard area on Agorapulse.
Choose how the mention will engage or process or message.
It’s, if I switch for example similar. I can see my recent engagement all, I see info about an individual or can expand on articles. I may also follow and unfollow. Social Media Marketing Platforms
Easily switch between programs and accounts to Keep up with participation!
Being able to see your comments ALL are handy on Instagram, in which you generally can only find the last 50 mentions on your own feed. It is impossible to keep up with mentions In case you’ve got a number of followers. Agorapulse changes all that which is enormous for influencers and brands.
Excited? You Can now participate your with ALL Mentions if you are getting to them.
And I can also engage by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can only print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It is about participating with them.
As I shared above, Agorapulse allows me to Easily monitor and engage with my best advocates employing the”Fans and Followers” attribute. From within your Twitter accounts, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
In this scenario I searched on my top 100 users under “TOP”.
With favorites you can add profiles and a star to “favorite” people that you would like to follow closely in Agorapulse. In this manner, you have their articles readily accessible in their very own thread! It’s simple retweet their content and to engage with them!
You’ll also see rankings for the following in only About every profile view on Agorapulse.
- Engaged — the individual has said you (directly, or through an answer to a conversation) or sent you a DM.
- Ambassador — this individual posted links or has retweeted you.
- Influencer — this individual is often retweeted (more than 20 times during the previous 30 days).
In Nicky’s situation, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I should be engaging with (and I do!) .
On Facebook Function shows you who has said your webpage, and how many times they have enjoyed and commented or delivered a message, as well as their last interaction with you. You can prohibit them from your page from inside Agorapulse, but I expect that happens rarely!
On Instagram you Will see who has left comments on your post, their followers/followed that is complete counts and you are able to follow or unfollow from within Agorapulse.
You are given a clear image of who by these basic metrics Follows you, promotes you and participates with you the most.
- Setup custom classes of followers within Agorapulse’s dashboard
- Search on all their interactions
- Search in their own messages, and
- Add personal notes.
When you have all It to take part in communication with those people — surprise and pleasure them in some way or maybe reach out to thank them! Social Media Marketing Platforms
Advanced Tracking, Reviews And search
Think of Agorapulse as your personal Investigator that is Private. You can use the Monitoring work on Instagram to.
- Hashtag that is perform hunts.
- Location that is perform hunts.
What is so great? It opens up a whole new World of possibility for finding (and joining) conversations around any topic you like (like your brand).
The Capacity for location-based businesses is enormous With this feature, particularly tourism.
When it comes To reports, Agorapulse really shines. With one click you can make a report that’s easy to decipher and simple to produce. Ideal for showing clients!
Agorapulse Reports help you to break your Audience in a means which makes sense.
The Comprehensive reports also can help you locate a range Information such as.
- Your best performing articles (ie articles, tweets etc) based on participation and reach
- Evolution metrics over time. Agorapulse provides you a fast reading re if a metric is increasing or decreasing over a period and compares metrics over the years.
- Community management statistics like response time and response speed
- Benchmarking your Facebook Page against competitors
Your best performing material is easily analysed and Presented in report form. You may also download it as a csv file to show it to the people/clients/team that must see the most.
For social media managers and agencies that this is Huge, as it allows you to supply information that is easy-to-read to your clientele.
It is also possible to take a peek!
Just about everybody I know who uses Agorapulse for Social media management raves about the accounts. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse explains it as being in a position to”tag, rename, conceal, delete or delegate articles… while you sleep”. By using Moderation Rules, all.
I love this role on Twitter, in which the Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I can deal with them Manners.
- I will filter my DMs therefore I don’t see most of them in the first place. This is where the magic occurs. You can set up filters to weed out”many” of those lousy DMs. Not all (sigh) but most.
- I can filter my feed by DMs or even Mentions. I go to DMs and clear them out. To be honest I get numerous DMs that are spam these days, it is hard not to miss the excellent ones. Automobile DMs have made DMs useless to me personally, which is a shame.
Moderation and filtering functions for all accounts Types but I mainly use it for Twitter to”mark as reviewed” all of the Auto DMs that come through saying”thanks for following”.
It filters out The auto-DMs, and yes I am sad that it catches some actual ones as well, but you have to choose your battles!
And the moderation rules are not about spam. You can use them in several ways to
- Filter content out to be responded to. Maybe you wish to have all of the articles featuring a hashtag that is specific to be labeled in a manner — so you’re able to respond to them later.
- Filter those people that are SUPER participated out and post all the time so that you don’t need to observe every Tweet at Agorapulse — just repond to them or natively in Twitter.
- So you can categorize create custom tags and research on them afterwards!
- Create custom searches for key words that you need to track
- In case you’ve got one of those”large” level accounts (best for small agencies) you can have articles delegated to a group member (see 11 below).
Fundamentally the moderation function is just another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are out and about And you will need to clear your inbox, the more Agorapulse app is.
It’s available on iOS and Android and it is super slick to use. I often prefer using the program vs desktop to process my inbox as it’s really simple to review and process mentions and messages. Social Media Marketing Platforms
Agorapulse’s queue feature Permits You to publish Your content on a repeated, evergreen basis utilizing smart categories — much like the way in that Meet Edgar permits you to set posts to be scheduled at particular times of day based on certain categories. It is used by me to Twitter and Facebook.
If you are currently using a tool and want to Cut costs, then contemplate Agorapulse’s evergreen content attribute instead (and you have the bonus of all the additional Agorapulse attributes ).
Here are a Couple of things to learn about using Agorapulse for repeated, content that is queued.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse name and it’s super simple to set up Your queue add your program to get posts to be published on, and catogories. Then of adding content, the process is intuitive. As you can see, it is a slick dashboard (the user experience is awesome).
Firstly, you need to name and put your articles up Classes (all colour-coded and ready for action!) .
Setting up your classes is simple… and color-coded!
When You’ve set up your categories, all you Need to Do is add times to the program.
Then I need to include content that is amazing to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of this post, to show you how it’ll appear on the platform you choose when you print its newsfeed.
Pick to Schedule your posts or include each post to your choice’s Queue. This component is easy, as you’ve already set your queue up in Measure one. Your Queue, filled with posts (and prepared to go) will appear something like this.
After a post is published, it will return to the Bottom of this lineup, waiting to be queued.
Apart from utilizing the function for repeated Content, you might even decide to .
- Add a post to the schedule as usual or
- Repeat your article a specific number of times (when you do this you will set the minimum number of days between repeats of the article ). Note that you can accomplish this for Facebook but you have to be aware of the Twitter rules see below.
You May Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has included a pause button. If there’s a natural catastrophe or it’s not fantastic timing to post, it is easy to pause the queue with a single click.
Maybe You want to pause a seasonal queue of articles At Christmas… it’s easy with the pause button!
Meet Edgar includes a pause button and it was something That I really wanted to see in almost any instrument that I opted to replace it with. I asked Agorapulse to add one plus they did (they constantly listen never be reluctant to mention tips or give feedback!) .
Utilize The Queue Function To Announce Facebook Lives
The queue function can be for announcing handy Events such as a Facebook Live (should you hold them to a weekly or regular basis). Share your content that needs to go out in a queue. I’d advise that the posts a little change to keep the content fresh and.
This functions with Twitter but with for Facebook we Have to look at a few”changes” to Twitter’s terms of usage…. Social Media Marketing Platforms
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The rules Aren’t Really fresh as addressed by Agorapulse’s CEO Emeric Ernoult. It’s just that they’re making a point of saying they will be enforced by them.
Fundamentally this mean that we can Simultaneously post articles that is equal or similar . This applies to duplicate content at the exact same account.
Lets’s take a look Twitter with Agorapulse while complying with the rules, so you comply with the rules once you draft an image like you to post to Twitter.
Notice that you can elect to schedule or queue Your post to Twitter. Here’s where we need to consider the rules of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look closely At the picture above, you will realize that Agorapulse blocks my ability to place replicate content. The tool recognises that I’m posting to Twitter! This helps make sure Twitter’s guidelines are adhered to by me.
Content Variation Tips
This is how I utilize Agorapulse to save loads of Time and remain out of Twitter Jail. Together with Agorapulse, you now have two choices for replicating a hyperlink.
- It is possible to opt to Schedule your post once (or more than once in the event that you vary it). To do this, simply add your article, then pick the time and date you would like it to go out at. If it’ll be printed more than once, you will want to edit the repeated or duplicate tweets so that they’re not”duplicate” content. A lot of that is under.
- It is possible to choose to Queue your post once or more than with variations. Agorapulse recommends this. When you’re queueing articles for Twitter, make sure that you don’t choose the option to”re-queue multiple times.” You can use this feature for other platforms, but this is where you would wind up in violation of the rules of Twitter. While I decide to do it this way, I make sure it’s a unique post, then add it to the top or bottom of the queue (ie I select”queue next” or”queue last”).
I also utilize Advanced Scheduling to Write one tweet, and then set that tweet to replicate a specific number of occasions. Below, I have set it to post than every 7 Days, and up to 6 repeats. Just don’t forget to edit the repeats!
I can easily see, once I schedule that the 6 x repeats Those articles in my schedule. I would go in and change them to emojis new text, images or hashtags. Do this don’t do it or you will forget.
Note. It is If the link stays the same when you edit your posts ok. It’s the text that you need to change each time.
I had been using Advanced Scheduling in this manner For a little while now to post fresh content — well before the new”principles” have been declared. I love to mix up this and it is better for involvement.
Don’t forget Bulk Upload! Agorapulse also permits you to bulk upload around a 100 pieces of content at once using a pre-populated CSV file. This includes your photos and also can incorporate articles! You can use this save hours and to curate content!
What is Coming For Queued Content?
The team at Agorapulse is working on a Tool to produce us tweets’ variants, therefore we play fine and can still get out content quickly. This will be new functionality that will enable us to repeat our tweet variations quickly — all in the one interface. I’m looking forward to it. I am convinced it will be a timesaver! Social Media Marketing Platforms
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Do not have to do all the checking and engagement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then you can update to staff approval whereby you are able to assign tasks and approve messages across multiple staff members.
This is GREAT for customer service brilliance.
This feature is a good, if you are a growing team One to upgrade to.
Oh and guess what? Comments and teamwork happens in Real time. If Joe and Jess are online at precisely the same time working on the account, there won’t be double-up. You can see exactly what your team is doing in real time.
Posting To Instagram
Agorapulse is A partner that is Instagram. This also means they are among the very first tools to acquire access to Instagram’s API to allow!
In Case You Have one of the Company accounts with Agorapulse you can now auto-schedule into Instagram. This means that you can organize your content ahead of time and click on whenever you’re ready OR you are able to, to post in your telephone auto post.
Just make sure that you don’t forget to participate if You autopost….posting is just a part of the procedure. You need to follow up on comments and answers.
I believe that Agorapulse is the tool Offers both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it is a win-win-win if you’ve got a company account. Are a fee!
All you Want To do is.
- Download the Agorapulse program and hook your Instagram account up.
- On Your app or desktop, schedule your Instagram article (add photo and caption) then program the date and time you need to publish it. You may opt to change on Auto-scheduling or you can use the program post the image and to connect through to Instagram.
- When it’s time if you post manually, will receive a notification via your cellular program. Simply click”Publish” and you’ll be changed through to the Instagram program.
- Article as you would normally on Instagram. Your copy/description will be copied and you need to paste it to the Instagram program. Check you have hashtags added as necessary and you are ready to go!
I am impressed that Agorapulse has Added another feature that would normally require us to use the newest attribute and a tool makes it even better. Bringing these tools saves you time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Ad Comments
Here’s where we get to Some attributes which are for the degree of membership Agorapulse.
The capability to respond to ad comments Starts at Medium Level of Membership (starting at $99 per month)
With opinions on ads is difficult for keeping up Facebook and Instagram ads. Agorapulse pulls from the ad comments to your own inbox and allows you to view them and participate with them.
If you run advertisements and understand what it is like to keep up With the comments (including the spam), then you’ll know that this function is bliss for ad managers and webpage admins. Bliss. Social Media Marketing Platforms
Bonus Free Tools
You can also choose Advantage of those tools on their website including.
- A Facebook Page Barometer — to determine how well your lover fares and also to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter functionality, right now
If you want one More reason to check out Agorapulse here it is.
It is affordable.
They have some of the pricing of any of those Social media management tools.
Prices begin at $49 each Month for small/solo businesses with increasing costs for large, medium and enterprise companies. You will find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media direction, attempt A number of their tools and also choose the free trial for a spin, you will be hooked as I am.