Intro Social Media Marketing Overview
You will find Many social media management tools, but one stands out among the crowd more and more every year — Agorapulse. I’ve used Agorapulse for Social Media Management for a few decades now, and I love it. In this post I share 12 Reasons Why I love Agorapulse to Social Media Management and you will too. Social Media Marketing Overview
There are many social media management applications that Deserve a mention . I have used many of these at one time or another, including Hootsuite, Sprout Social, and Buffer.
I will not go in their features here. They’re Solid choices.
But I switched to Agorapulse a few years ago Today and it has been my 1 choice to social media management since that time. You may read about some of the attribute comparisons between Agorapulse along with other programs .
But for the purposes of This post, I wish to just focus on Agorapulse so you can consider it.
In fact, it may literally be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
It doesn’t have extraneous features You never use, making you think”what’s that used for?” . It’s sensible, no-fluff and super simple to use.
Dare I say, it’s even enjoyable (but we will get to that). Let us take a look why I adore Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I must mention that I do not always use EVERY single function at the same moment. I do use a couple of tools for some functions. But I love that Agorapulse has a package of features that do cover most of your social media advertising needs.
In fact Have been gradually moving lots of the features I use on tools around to Agorapulse. It’s hard not to want to stay”in” this instrument since it’s so user-friendly and fun to use. I have also taken on a new ambassador part with Agorapulse considering writing this article. The article has been updated but my real love for this tool and the fact that I can’t do with it in my toolbox has not changed.
The Agorapulse Culture And Team
Let us begin here. Because without this Remainder of the things that I love about Agorapulse mean nothing.
Customer service is at the core of business at Agorapulse. If their customers are happy and utilizing their tool in the best possible way, (and they get results), then everything falls right into place. Their team concentrates more.
Agorapulse also listens To clients about what works, what needs improving and what they can build. You are not a client but part of a business where your voice will be heard. In reality, many of the current features I am about to talk about came out of client recommendations and opinions.
Caring about customers Is Agorapulse has taken up the ranks as one of the social media management programs with all the reviews and customer satisfaction. Social Media Marketing Overview
I’ve all summarized 12 reasons why I love Agorapulse Below, but let us begin with a video summary of their current (awesome) update — then I’ll break down the key capabilities. There’s a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Function of participation (which is the reason why I love Agorapulse the most), let’s take a look at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is among the easiest I have used. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the newest auto-posting function for Instagram as an official Instagram Partner).
The articles can be easily customised by you to match each platform. As it’s super intuitive to use, I most likely don’t even need to go into detail about it . You, (like me) should be able to work out how to program a simple article, easily and without instruction.
Scheduling is simple with Agorapulse! I could.
- Publish immediately
- Queue my post (more of that later)
- Schedule the article in the future for time and a particular date.
It’s also easy to schedule the post to Go out on different platforms, on various times, while being optimised for those platforms (altering the text or picture size).
1 feature I especially like is the ability to Kind”@” and the title of the consumer and Agorapulse will bring up the probable account you are able to choose from on Twitter and Facebook. Notice Agorapulse suggests accounts once I start entering their business name.
This helps you to tag pages and profiles quickly And saves you time looking to include.
You could schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram at a moment, but for now, Please know that publishing your articles and scheduling in advance on Agorapulse is easy! And like I said, it is also possible to currently auto-post to Instagram with Agorapulse as they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a Fairly calendar opinion too, So you are able to see all of your articles ready to go across all of the platforms.
And it’s color coded for people like me That level of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse has only one column for me to react to notifications and mentions.
To me, that is”one task” to complete each day. And it is really almost enjoyable to clear out my inbox.
It is focused, it’s simple and it is super simple to Use, and that means you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you will need to examine or respond to can be found). Your inbox items are emphasized as items.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for engagement where you participate and respond via likes, retweets or responses.
You can also click on a user’s profile to expand it. You will then see all the information that you want — directly within Agorapulse (like any previous interactions).
Expand your history to be seen by a user profile!
Only one click and you can see if you have a History with the consumer and the conversations you have had before. This means you may provide the people the right attention at the moment.
Let’s break this down a bit more…
I can easily see how many mentions and DMs I’ve Inside my inbox. If I am looking at this tweet from Ravi, I can see just how many tweets that I have to review and I can review or respond to his conversation. It is the exact same for other channels — your entire engagement is in 1 area.
Never miss a mention on your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. But it will be when I have finished writing this post! I do not always get to tune zero daily however I get there often enough to LOVE that”Congratulations” display!
It’s easy to check all of your mentions. You can Even filter by message or cite kind as follows.
Then review the posts replied to or dealt with. It is automatically marked as reviewed As soon as a post is replied to by you.
Or you click on a post replying.
I can select To reply (or answer from DM), review the article, delegate it to get someone else (more of that later), retweet it or”like” the post — all from within precisely the same dashboard place on Agorapulse.
Choose how you will engage or process the mention or message.
It’s, if I change to Instagram, by Way of Example similar. I am able to see my recent engagement all, I see info or will expand on posts. I unfollow and can even follow. Social Media Marketing Overview
Easily change between platforms and accounts to Keep up with engagement!
Being able to see ALL of your remarks is handy on Where you can find the last 50 mentions on your feed. In case you’ve got a large number of followers it’s not possible to keep up with mentions. Agorapulse alters all that which is huge for brands and influencers.
Excited? You can participate your with ALL Mentions if you are a bit late getting to them.
And I could easily participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can only publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It is about participating with them.
Like I shared previously, Agorapulse allows me to Easily track and engage with my very best advocates employing the”Fans and Followers” feature. From in your Twitter account, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I hunted in this case below “TOP”.
To profiles you can add a star with favorites to “favorite” people you want to follow closely in Agorapulse. In this manner, you’ve got their posts easily accessible in their very own thread! Now it’s easy retweet their content and to engage with them!
You’ll also see rankings for your following in just About every profile view on Agorapulse.
- Engaged — the individual has said you (directly, or through a reply to a conversation) or delivered you a DM.
- Ambassador — this individual has retweeted posted or you links.
- Influencer — this person is frequently retweeted (more than 20 times during the previous 30 days).
In Nicky’s case, She’s all 3 with respect to my @sociallysorted Twitter account. Nicky is somebody I should be engaging with (and I do!) .
On Facebook, this Function shows you who’s mentioned your webpage, and how many times they have enjoyed and commented or delivered a message, in addition to their final interaction with you. It is also possible to ban them from your page from within Agorapulse, although I hope that happens!
On Instagram you Will see who has left comments on your post, their followers/followed that is complete counts and you can trace or unfollow from inside Agorapulse.
These fundamental metrics give you a clear image of who Follows you, promotes you and participates with you the maximum.
- Setup custom groups of followers within Agorapulse’s dashboard
- Search on each of their interactions
- Search in their messages, and
- Add notes.
When You’ve Got all It to engage in positive communication with those people — surprise and delight them maybe reach out to thank them! Social Media Marketing Overview
Advanced Monitoring, Search And Reports
Think of Agorapulse as your personal Investigator that is personal. It’s possible to use the Tracking work on Instagram to.
- Play hashtag hunts.
- Location hunts.
What’s so great about it? It opens up a whole new World of possibility for finding (and joining) conversations around any subject you like (including your brand).
The Capacity for location-based businesses is huge Especially tourism.
When it comes To reports, Agorapulse actually excels. With one click you can create a report that’s easy to create and not difficult to decipher. Ideal for showing customers!
Agorapulse Reports help your to break Audience sense.
The Comprehensive reports can help you find a range Information including.
- Your best performing content (ie articles, tweets etc) based on participation and attain
- Evolution metrics over time. Agorapulse compares metrics and gives you a fast reading re if a metric is decreasing or increasing over a period.
- Community management data such as reaction time and response rate
- Benchmarking your Facebook Page against opponents
Your best performing material is easily analysed and Presented in report form. You may download it as a csv file to show that the people/clients/team that must view it the most.
For social media supervisors and agencies this is Huge, as it allows you to supply your clients with data that is easy-to-read.
You can take a peek!
Nearly everybody I know who uses Agorapulse for Social media management raves about the reports. They are fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse explains it as being able to”tag, bookmark, hide, delete or assign articles… while you sleep”. All using Moderation Rules.
In which the, I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I can deal with them in two Manners.
- So that I don’t see most of them at the first place I will filter my DMs. This is where the magic happens. You can set up filters to weed out”many” of the lousy DMs. Not all (sigh) but most.
- I can filter my feed by Mentions or DMs. Clear them out pretty quickly and I go to DMs. To be fair I get so many DMs which are spam these days, it is hard not to overlook the excellent ones. Auto DMs have made DMs useless to me personally, which is a real shame.
Filtering and moderation works for all account Types but I mainly use it for Twitter to”markers as reviewed” all the Auto DMs which come through saying”thanks for following”.
It mainly filters out The auto-DMs, and yes I am sad that it catches some actual ones as well, however you’ve got to pick your battles!
And the moderation principles are not about spam. You can use them in several ways to
- Filter out articles to be responded to. You wish to have of the posts featuring a hashtag to be labeled in a way — so you can respond to them.
- Filter out those individuals that are SUPER participated and post all the time so you don’t have to see every Tweet in Agorapulse — just repond to them sometimes or natively in Twitter.
- Create customized tags for tweets and remarks so you can categorize and research on these!
- Create customized searches for key words which you need to track
- If you have one of those”big” level accounts (best for smaller agencies) you’ll have articles delegated to a team member (see 11 below).
Basically the moderation function is just another Bonus reason to think about Agorapulse for social media management.
A Killer Mobile App
If you are around and out And you need to clear your inbox, the more Agorapulse app is something you will love.
It’s available on it is and iOS and Android super slick to use. I often prefer using the program vs desktop to process my inbox as it’s so simple to review and process messages and mentions. Social Media Marketing Overview
Agorapulse’s lineup feature allows you to publish Your content onto a repeated, evergreen basis using smart categories — a lot like the manner by that Meet Edgar allows you to set posts to be scheduled at particular times of day based on particular categories. It is used by me to Facebook and Twitter.
If you are using a tool and Need to Reduce costs, then consider Agorapulse’s evergreen content feature instead (and you get the bonus of all of the additional Agorapulse features).
Here are a few things Agorapulse for repeated content.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it’s super easy to set up Your queue catogories, and add your program for posts to be printed on. Then of adding content, the process is intuitive. As you can see, it is a slick dashboard (the consumer experience is amazing ).
Primarily, you need to name and put up your articles Classes (all colour-coded and ready for action!) .
Setting up your classes is easy… and color-coded!
All you Need to once you’ve set up your categories Do is add instances to the schedule, like this.
Then I need to add content that is amazing to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a preview of the article, to show you how it will look on this platform you choose when you print its newsfeed.
Choose to Schedule your articles to a time slot, or add each post to your choice’s Queue. This part is simple as you set your queue up in Step one. Your Queue, filled with posts (and ready to go) will appear something like this.
Once a post is published, it will return to the Bottom of the lineup, waiting to be queued.
Apart from utilizing the queue function for perennial Content, you can decide to .
- Add a post to the schedule as normal or
- Replicate your post a certain number of times (once you do this you will place the minimum number of times between repeats of the article ). Be aware that you can do this for Facebook but you have to be aware of the Twitter rules from content — see below.
You Can Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has added a pause button. If a natural disaster is or it’s not great timing to post, you can pause the queue with a single click.
Maybe You need to pause a seasonal lineup of articles At Christmas… it is simple with the pause button!
Meet it was something and Edgar includes a pause button I actually wanted to see that I chose to replace it with. I requested Agorapulse to add one plus they did (they always listen never be reluctant to mention suggestions or provide opinions!) .
Use The Queue Function
The function could be useful for announcing Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your articles that needs to go out weekly in a queue. I’d advise that you vary the articles a bit to keep the material fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The principles are not Actually new as addressed in this post by Agorapulse’s CEO Emeric Ernoult. It’s just that they’re currently making a larger point of saying they’ll apply them.
Fundamentally this imply that we can no longer Post content that is identical or similar to numerous accounts. This applies to duplicate content.
Let us take a look Twitter with Agorapulse while complying with all the principles, so when you draft a picture like this one you obey the rules.
Notice You Could choose to program or to queue Your article to Twitter. Here is where we need to consider the principles of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look more closely At the image above, you will see that Agorapulse blocks my ability to post replicate content. The tool recognises that I’m submitting to Twitter! This helps ensure that I adhere to the guidelines of Twitter.
Content Demo Tips
This is how I utilize Agorapulse to save loads of Time and remain from Twitter Jail. With Agorapulse, you have two choices for repeating a link.
- You can choose to Schedule your post once (or more than once in the event that you vary it). Just add your post, to do this, then choose the time and date you would like it to go out at. If it’ll be published more than once, you will want to edit the replicated or replicate tweets so that they’re not”duplicate” content. More of that is under.
- More than once with variations or It is possible to choose to Queue your article once. Agorapulse recommends this. When you’re queueing articles for Twitter, make sure that you don’t select the option to”re-queue multiple times.” You are still able to use this attribute for some other platforms, but this is where you would end up in breach of the rules of Twitter. While I decide to do it this way, I make sure it’s a special post, then add it to the top or bottom of this queue (ie I choose”queue next” or”queue last”).
I also utilize Advanced Scheduling to Write one tweet, and then set that tweet. Below, I’ve set it to post than every 7 Days, and up to 6 repetitions. Don’t forget to edit the repeats!
After I program that the 6 x repeats, then I can see Those articles in my schedule. I’d go directly in and change them to emojis text that is new, images or hashtags. Do this don’t do it later or you may forget.
Note. It is If the link stays the same when you edit your articles ok. It is the text that you have to change each time.
I had been using Advanced Scheduling in this way For a while today to post fresh content — well before the new”principles” have been announced. I love to mix up it and it is better for involvement.
Do not forget Bulk Upload! Agorapulse also allows you to upload around some 100 parts of content simultaneously by using a CSV file. Your photographs are included by this and can include articles from any RSS feed! You might also use this save hours and to curate content from different websites!
What’s Coming To Queued Content?
The team at Agorapulse is currently functioning on a Tool to make people the variants of tweets, so we can get out content fast and play fine with Twitter. This will be new functionality that will let us repeat our tweet variants all in the one easy interface. I’m awaiting it. I’m convinced it will be a timesaver! Social Media Marketing Overview
Team Communication and Delegation
As easy as Agorapulse would be to utilize, you Don’t need to do all the checking and involvement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then you can update to team approval whereby you are able to assign tasks and approve messages across multiple staff members.
This is GREAT for customer service brilliance.
This feature is a good, if you are a team that is growing One to update to.
Oh and guess what? Teamwork and comments occurs in Real time. So if Jess and Joe are online at precisely the same time working on the accounts, there won’t be double-up. It is possible to see what your staff is performing in real time.
Posting To Instagram
Agorapulse is A Instagram partner. This also means they are among the first tools to get access to Instagram’s API to allow!
If you have one of the Company accounts with Agorapulse you can now auto-schedule to Instagram. This means you can organize your content ahead of time and click when you’re ready OR you can, to post in your telephone auto article.
Just make sure that you don’t forget to engage You autopost….posting is just part of this process. You have to follow up on answers and comments.
I believe that Agorapulse is the only tool which Offers both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it is a win-win-win if you’ve got a company account. Most Instagram tools that provide you testimonials are a fee!
All you need To do is.
- Download the Agorapulse app and hook your Instagram account.
- On Your program or background , schedule your Instagram post (add photo and caption) then schedule the date and time you want to publish it. You can choose to change on Auto-scheduling or you’ll be able to use the program to connect through to Instagram and post the picture.
- When it’s time to post if you post , will receive a notification via your mobile program. Just click”Publish” and you’ll be switched through to the Instagram program.
- Article as you would ordinarily on Instagram. Your copy/description is going to be duplicated and you need to paste it into the Instagram program. Check you are ready to go and you have hashtags added as necessary!
I am super impressed that Agorapulse has Added another feature that would require us to use a tool and the attribute makes it even better. Bringing these tools together saves time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here’s where we get to Some features that are for the level of membership on Agorapulse.
The ability to respond to ad comments Begins at Moderate Level of Membership (beginning at $99 a month)
With opinions on advertisements is hard for keeping up Facebook and Instagram advertisements. Agorapulse pulls to your inbox from the ad comments and lets you view them and participate with them easily.
If ads run and know what it’s like to maintain With the comments (including the spam), then you’ll know that this function is bliss for ad managers and page admins. Bliss. Social Media Marketing Overview
Bonus Free Tools
You can also choose Advantage of these tools on their website.
- A Facebook Page Barometer — to determine how well your fan fares against your peers, and also to test your own engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter functionality, right now
If you really need one More reason to test out Agorapulse then here it is.
They have some of the best pricing of any of those Social media management tools.
Prices begin at $49 per Month for small/solo companies with increasing prices for large, medium and enterprise companies. You can discover more about pricing here.
I have A hunch that once you check out Agorapulse for social media management, try A number of their tools and also choose the free trial to get a spin, you will be hooked as I am.