Introduction Social Media Marketing Management Tool
There are Many social media management programs, but one stands out amongst the crowd more and more every year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a couple of years and I really like it. In this post I discuss 12 Reasons Why I adore Agorapulse for Social Media Management and why you will also. Social Media Marketing Management Tool
There are many social media management applications that Deserve a mention here. I have used many of these at one time or another, including Hootsuite Sprout Social, and Buffer.
I will not go into their features here. They’re Solid options.
However, I changed to Agorapulse a Couple of Years ago Now and it has been my 1 choice for social media management since that time. You can read about some of the attribute comparisons between Agorapulse and other programs .
However, for the purposes of This post, I want to focus on Agorapulse so it is possible to consider it.
It could be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it will not have too many features That you never use, which makes you think”what’s that used for?” . It’s sensible, no-fluff and super easy to use.
Dare I say, it is even enjoyable (but we will get to this ). Let’s take a peek why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I should mention that I don’t necessarily use EVERY single function in the same moment. I do use a couple of other tools for some purposes. But I love that Agorapulse has a suite of features that do cover the majority of your social media marketing requirements.
In fact Have been moving a lot of the features I use on tools over to Agorapulse. It’s hard not to wish to remain”in” this tool since it’s so user-friendly and enjoyable to use. I have taken on a brand ambassador role with Agorapulse since writing this post. The post was updated but my genuine love with this tool and the fact that I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Team And Culture
Let’s begin here. Because without this Rest of the things that I love about Agorapulse mean nothing.
Customer support is at the core of business Agorapulse. If their customers are happy and using their instrument in the best possible way, (and they receive results), then everything falls into place. Their staff focuses more.
Agorapulse also stinks About what works, what they can build next and what needs improving. So, you are not a client but part of a business where your voice will be observed. In fact, lots of the present features I am going to speak about came from customer testimonials and feedback.
Caring about clients Is why Agorapulse has shot up the ranks as among the social media management programs with the top reviews and customer satisfaction. Social Media Marketing Management Tool
I’ve all outlined 12 reasons why I love Agorapulse Below, but let’s begin with a video overview of their current (awesome) upgrade — then I will break down the critical features. There is a lot to like.
Impressive, right? Let’s jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of participation (which is why I love Agorapulse the most), let us take a look at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting work for Instagram as an official Instagram Partner).
The articles can be easily customised by you to match each platform. I don’t even need to go into detail about it , as it intuitive to use. You, (like me) should be able to work out how to program a simple post, easily and without education.
Scheduling is easy with Agorapulse! I could.
- Publish instantly
- Queue my article (more of that later)
- Schedule the post in the future for a particular time and date.
It’s also super easy to schedule the Exact Same post to Head out on various platforms, on various occasions, while being optimised for those platforms (altering the text or picture size).
1 feature I particularly like is the capability to Type”@” and then the name of the consumer and Agorapulse will bring up the possible account you can choose from on Twitter and Facebook. See Agorapulse suggests additional accounts when I begin entering their business name.
This helps you to tag profiles and pages quickly And saves you time looking to include.
You could also schedule readily to LinkedIn.
Easily print to LinkedIn with Agorapulse
We will get to Instagram in a minute, but for now, Please be aware that publishing your content and scheduling in advance on Agorapulse is easy! And like I said, it is also possible to currently auto-post into Instagram with Agorapulse since they are an official partner and have access to that new attribute via Instagram’s API.
Oh and they have a Fairly slick calendar opinion So you can see all of your articles ready to go across the programs.
And it is colour coded for folks like me who need That extra level of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse has 1 pillar for me to react to mentions and notifications.
To me, that is”one task” to complete each day. And it’s really almost enjoyable to clean out my inbox.
It’s concentrated, it’s simple and it is super easy to Use, so you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you need to review or respond to are available ). Your inbox things are emphasized as things.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for engagement where you respond and engage via retweets likes or replies.
You can click on a user’s profile to expand it. You will then see all the information you want — right within Agorapulse (including any prior interactions).
Expand your history to be seen by a user profile!
Only one click and you can see if you have a History with the consumer and the conversations you’ve had before. As a consequence, you can provide the ideal people the ideal attention at the time.
Let us break this down a little more…
I can see how many mentions and DMs I’ve Inside my inbox. When I am looking at this tweet from Ravi, I will see how many tweets that I have to review and I will review or react to his conversation. It is the exact same for other societal channels — your entire participation is in 1 place.
Never skip a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. But it’s going to be when I have finished writing this article! I don’t always get to inbox zero daily but I get there often enough to LOVE that”Congratulations” screen!
It’s easy to inspect all your mentions. You can Even filter by message or cite type as follows.
Only review the posts you’ve responded to or dealt with. As soon as you respond to a post, it is marked as reviewed.
Or you simply click on a place replying.
In the next example from Nicky, I can choose To answer (or reply from DM), review the post, assign it to get someone else (more of that later), retweet it or”like” the article — all from within the exact same dashboard area on Agorapulse.
Choose how you procedure or will engage the mention or message.
If I switch to Instagram, by Way of Example, it’s similar. I can view my recent engagement all, I see more information or can expand on articles. I unfollow and can even follow. Social Media Marketing Management Tool
Easily switch between accounts and programs to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, in which you usually can only find the last 50 mentions on your own feed. If you’ve got a large number of followers it is not possible to keep up with mentions. Agorapulse alters all that which is huge for brands and influencers.
Excited? You Can now engage your with ALL Mentions if you are getting to them.
And Needless to Say, I can also readily engage by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can just print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It is about participating with them.
As I shared previously, Agorapulse enables me to Easily track and engage with my very best advocates employing the”Fans and Followers” attribute. From in your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
In this case I hunted on my top 100 users under “TOP”.
With favorites you can add a celebrity to “favorite” people that you would like to follow closely in Agorapulse. This way, you have their posts easily accessible in their own thread! Now it’s simple retweet their content and to engage with them!
You’ll also see rankings for the following in only About every profile perspective on Agorapulse.
- Engaged — the person has said you (directly, or via a reply to a conversation) or delivered you a DM.
- Ambassador — this person has retweeted posted or you links to your website.
- Influencer — this person is often retweeted (more than 20 times throughout the previous 30 days).
In Nicky’s case, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is somebody I ought to be engaging with (and I do!) .
On Facebook, this Function shows you who has said your page, and how many times they have enjoyed and commented or sent you a message, as well as their final interaction with you. You can prohibit them from within Agorapulse, but I expect that happens!
On Instagram you Will see who has left comments on your post, their followers/followed that is total counts and you can follow or unfollow from inside Agorapulse.
These basic metrics give you a clear picture of who Follows you, boosts you and engages with you the maximum.
- Setup custom groups of followers inside Agorapulse’s dashboard
- Search on all their interactions
- Search on their own messages, and
- Add notes.
When you have all It to engage in communication with those individuals — perhaps reach out to thank them or surprise and pleasure them in some way! Social Media Marketing Management Tool
Advanced Tracking, Reviews And search
Consider Agorapulse as your own Personal investigator. You can use the Monitoring work on Instagram to.
- Hashtag that is Play searches.
- Location that is perform searches.
What’s so great about this? It opens a whole new World of possibility for finding (and joining) talks about any subject you like (like your manufacturer ).
The Capacity for location-based companies is enormous Especially tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that is simple to create and not difficult to decipher. Ideal for showing clients!
Agorapulse Reports help you to break down your Audience sense.
The reports also can help you locate a range Information including.
- Your best performing articles (ie posts, tweets etc) based on engagement and attain
- Development metrics over time. Agorapulse provides a quick reading re whether a metric is decreasing or increasing over a period to you and automatically compares metrics.
- Community management statistics such as response time and response rate
- Benchmarking your Facebook Page against competitors
Your best performing content is analysed and Presented in report form. You may also download it as a csv file to reveal it the most.
For social media managers and agencies this is Enormous, as it allows you to supply easy-to-read information.
It is also possible to have a peek!
Nearly everybody I know who uses Agorapulse to get Social media management raves about the accounts. They’re pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse explains it as being in a position to”tag, rename, conceal, delete or assign articles… while you sleep”. All by using Moderation Rules.
I love this role on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them in 2 Ways.
- I will filter my DMs therefore I really don’t see almost all of them in the first place. This is where the magic happens. You can set up filters to weed out”most” of those lousy DMs. Not all (sigh) but many.
- I can then filter my feed by DMs or even Mentions. I usually visit DMs and clean them out quickly. To be fair I get so many DMs which are spam nowadays, it’s hard not to overlook the excellent ones. Automobile DMs have literally made DMs useless to me, which is a real shame.
Moderation and filtering functions for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all of the Auto DMs that come through saying”thanks for following”.
It filters out The auto-DMs, and yes I’m sad that it grabs some actual ones as well, however you have to pick your battles!
Along with the moderation principles are not about spam. You can use them in many ways to
- Filter out articles to be reacted to. You want to have all the articles featuring a hashtag that is particular to be tagged in a certain manner — so you’re able to respond to them.
- Filter out those people that are SUPER participated and post all the time so that you don’t have to observe every Tweet at Agorapulse — just repond to them or in Twitter.
- Create customized tags for tweets and comments so it is possible to categorize and search on them later!
- Create customized searches for keywords that you want to monitor
- In case you’ve got one of the”big” amount accounts (best for smaller agencies) you’ll have articles assigned to a group member (see 11 below).
Fundamentally the moderation purpose is just another Bonus reason to consider Agorapulse for social media management.
A Killer Mobile App
If you are out and about And you will need to clean your inbox, the Agorapulse app is something that you will love.
It’s accessible on iOS and Android and it’s super slick to use. I often prefer using the program vs desktop to process my inbox as it is so simple to review and process mentions and messages. Social Media Marketing Management Tool
Agorapulse’s lineup feature allows you to publish Your articles onto a replicated, evergreen basis utilizing smart categories — much like the manner by that Meet Edgar permits you to set articles to be scheduled at certain times of day based on particular categories. It is used by me for Twitter and Facebook.
If you are using a tool like Meet Edgar and want to Cut costs, then consider Agorapulse’s evergreen content feature instead (and you get the bonus of all the additional Agorapulse attributes ).
Here are a Couple of things Agorapulse for , content that is queued that is repeated.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it easy to set up and name Your queue catogories, and insert your program for articles to be published on. Then of adding content, the process is extremely intuitive. As you can see, it’s a slick dashboard (the consumer experience is awesome).
Firstly, you need to name and put your articles up Categories (all colour-coded and ready for action!) .
Setting up your classes is simple… and color-coded!
All you have to, once you’ve set up your categories Do is add times like this, to the schedule.
Then I Want to add content that is amazing to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a preview of this post, to explain to you how it will appear on the newsfeed of the platform.
Choose to Schedule your posts to a specific time slot, or include each article to the Queue of your selection. As you have already set up your queue this part is easy. Your Queue, full of articles (and ready to go) will look something like this.
Once a post is published, It Is Going to return to the Bottom of this lineup, waiting to be queued.
Apart from using the queue operate for perennial Content, you might choose to .
- Add a post to the program as usual or
- Replicate your article a certain number of times (when you do so you may place the minimum amount of times between repetitions of this post). Note you could accomplish this to get Facebook but you have to know about the Twitter rules see below.
You Can Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has included a pause button. If there’s a natural disaster or for any reason it is not great timing to post, it is easy to pause the queue.
Perhaps you need to pause a queue of articles At Christmas… it is simple with the pause button!
Meet Edgar has a pause button and it had been something That I really wanted to see that I opted to replace it with. I asked Agorapulse to add one plus they did (they always listen never be afraid to mention tips or give opinions!) .
Utilize The Queue Function To Announce Facebook Lives
The function can be for announcing handy Events like a Facebook Live (should you hold them to a weekly or regular basis). Share your content that needs to go out weekly in a queue at a specific time of the week. I’d recommend a little varies the articles to keep the material fresh and much more eye-catching.
This functions with Twitter but with for Facebook Need to check at some”changes” to Twitter’s terms of usage…. Social Media Marketing Management Tool
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The principles Aren’t Fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It’s just that now they are making a bigger point of saying they will apply them.
Basically this mean that we can no longer Simultaneously post substantially similar or identical content . This also applies to duplicate content.
Lets’s take a look Twitter with Agorapulse whilst complying with the rules, so you comply with the rules when you draft a picture like you to post to Twitter.
Note You Could choose to program or queue Your article to Twitter. Here is where we need to consider Twitter’s principles and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look In the image above, you’ll see that Agorapulse blocks my ability to place duplicate content to over a few of my Twitter accounts. The tool recognises that I’m submitting to Twitter! This helps ensure that I stick to Twitter’s guidelines.
Content Variation Tips
This is how I utilize Agorapulse to save me loads of Time and stay from Twitter Jail. With Agorapulse, you now have two choices for replicating a link.
- It is possible to opt to Schedule your article once (or more than once if you change it). Simply add your article, to do so, then pick the date and time you would like it to go out at. If it’ll be printed more than once, you will need to edit the replicated or duplicate tweets so they’re not”replicate” content. A lot of that is below.
- You can opt to Queue your post once or more than with variations. Agorapulse advocates this. When you are queueing articles for Twitter, be certain that you don’t choose the option to”re-queue multiple times.” You can use this attribute for other platforms, however this is where you would end up in breach of Twitter’s rules. When I decide to do it this way, I’m sure it’s a special place, then add it on the top or bottom of this queue (ie I choose”queue alongside” or”queue last”).
I use Advanced Scheduling to Write one tweet, and set that tweet to repeat a specific number of occasions. Below, I’ve set it to article more often than every 7 Days, and up to 6 repetitions. Don’t forget to edit the repeats!
Once that the 6 x repeats are scheduled by me, I could easily see Those articles in my schedule. I’d go in and change them to emojis, text, images or hashtags. Do this don’t do it later or you will forget.
Note. It’s If the connection stays the same when you edit your articles Okay. It’s the text that you have to change each time.
I had been utilizing Advanced Scheduling in this manner For a little while now to post fresh content well ahead of the new”rules” were declared. I like to mix it up and it’s better for engagement.
Do not forget Bulk Upload! Agorapulse also allows you to bulk upload around a 100 parts of content by using a CSV file. This also can incorporate articles from any RSS feed and includes your photographs! You can also use this save hours and to curate articles from other sites!
What is Coming For Queued Content?
The staff at Agorapulse is working on a Tool to make the variations of tweets more easy for people, so we can get out content quickly and play fine. This will be new functionality that will let us repeat our tweet variations quickly — in the one easy interface. I’m awaiting it. I’m sure it will be a timesaver! Social Media Marketing Management Tool
Team Communication and Delegation
As easy as Agorapulse is to use, you Don’t need to do all of the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 a month), then you can upgrade to staff approval whereby you can assign tasks and accept messages around multiple staff members.
This is GREAT for customer service brilliance.
This attribute is a good if you are a team that is growing One to update to.
Oh and guess what? Comments and teamwork occurs in Actual time. If Jess and Joe are online at the same time working on precisely the accounts, there won’t be double-up. You can see exactly what your staff is doing in real time.
Posting To Instagram
Agorapulse is A partner. This also suggests that they are one of the very first tools to get access to the API to allow auto-posting to Instagram that is HUGE of Instagram!
If you have one of the business accounts with Agorapulse you can now auto-schedule into Instagram. This means that you can now organize your articles ahead of time and click when you’re ready OR you can to post in your telephone auto post.
Just make sure that you don’t forget to engage if You autopost….posting is merely a part of the process. You need to follow up on answers and comments.
I believe that Agorapulse is the only instrument Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it is a win-win-win if you have a business account. Are a fee!
All you need To do is.
- Download the Agorapulse app and hook your Instagram account.
- On Your app or desktop, schedule your Instagram article (add photo and caption) then schedule the date and time you need to print it. You can choose to change on Auto-scheduling or you can use the app place the picture and to link through to Instagram.
- When it’s time to post if you post will get a notification via your mobile program. Simply click”Publish” and you’ll be switched through to the Instagram app.
- Post as you would ordinarily on Instagram. Your copy/description is going to be duplicated and you need to glue it. Check you have added as necessary and you are good to go!
Again, I am super impressed that Agorapulse has Added another feature that would ordinarily require us to use a tool and the new auto-post attribute makes it even better. Bringing these tools saves you time AND money and is a reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here is where we get to Some features that are for the degree of membership Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (starting at $99 a month)
Keeping up with opinions on advertisements is hard for Facebook and Instagram ads. Agorapulse pulls from the advertisement comments to your inbox and lets you see them and engage with them.
If ads run and understand what it’s like to maintain With the remarks (such as the spam), then you will know that this purpose is bliss for ad managers and webpage admins. Bliss. Social Media Marketing Management Tool
Bonus Free Tools
You can also choose Advantage of these free tools on their website.
- A Facebook Page Barometer — to test your own engagement, and to see how well your lover fares from the peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter performance, right now
If you want one More reason to test out Agorapulse then here it is.
They have some of the pricing of any of the Social media management applications.
Prices start at $49 per Month for small/solo companies with increasing prices for medium, large and enterprise companies. You can find out more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media direction, attempt Some of their tools and choose the free trial for a spin, you will be as hooked as I am.