Intro Social Media Marketing Information
There are Many social media management programs, however, one stands out among the crowd more and more each year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a couple of decades and I love it. In this article I discuss 12 Reasons Why I adore Agorapulse to Social Media Management and you will too. Social Media Marketing Information
There are many social media management tools that Deserve a mention here. I have used many of them at one time or another, such as Hootsuite Sprout Social, and Buffer.
I won’t go in their features . They’re Solid options.
However, I switched to Agorapulse a few years ago Today and it has been my 1 choice to social media direction since that time. You may read about some of the attribute comparisons between Agorapulse and other platforms here.
However, for the purposes of This post, I wish to just focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
It may be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
Only, it will not have features that are extraneous That you never use, making you think”what’s that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it’s even fun (but we will get to this ). Let us take a look why I adore Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I don’t always use each and every function in precisely the same time. I do use a couple of other tools. However, I love that Agorapulse has a suite of features that do cover most of your social media marketing requirements.
In fact, I Have been slowly moving lots of the attributes I use on additional tools around to Agorapulse. It is difficult not to want to stay”in” this instrument since it’s so user-friendly and enjoyable to use. I have taken on a brand ambassador part with Agorapulse considering writing this post. The post was updated but my real love with this tool and the fact that I can not do with it in my toolbox has not changed.
The Agorapulse Team And Staff
Let’s begin here. Because with this Rest of the things I love about Agorapulse mean nothing.
Customer support is at the core of business at Agorapulse. If their clients are happy and using their tool in the finest possible way, (and they get results), then everything falls into place. Their team concentrates on client experience more than anything else.
Agorapulse also stinks To clients about what works, what needs improving and what they are able to build next. Thus, you are not just a client but a part of a company where your voice will be heard. In reality, lots of the present features that I am going to talk about came from opinions and client testimonials.
Caring about clients Is why Agorapulse has shot up the rankings as one of the social media management programs with the top reviews and customer satisfaction. Social Media Marketing Information
I’ve summarized all 12 reasons why I like Agorapulse Below, but let’s start with a video overview of the current (awesome) update — then I will break down the critical features. There’s a lot to like.
Impressive, right? Let us jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Function of participation (that is the reason why I love Agorapulse the most), let’s take a look at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as an official Instagram Partner).
The posts can be easily customised by you to match each platform. I probably don’t even have to go into detail about it here, as it’s super intuitive to use. You, (like me) need to have the ability to work out how to schedule a simple post, easily and without education.
Scheduling is simple with Agorapulse! I could.
- Publish instantly
- Queue my article (more of that later)
- Schedule the article in the future for a specific time and date.
It’s also easy to schedule the article to Go out on various platforms, on different times, while being optimised for those platforms (changing the text or picture size).
One feature I especially like is the capability to Type”@” and the name of the user and Agorapulse will bring up the probable account you are able to choose from on Twitter and Facebook. Notice how Agorapulse suggests extra accounts when I start entering their company name.
This helps you to label profiles and pages quickly And saves you time searching to add.
You can schedule to LinkedIn.
Publish to LinkedIn with Agorapulse
We will get to Instagram at a moment, but for now, Please be aware that publishing your content and scheduling in advance on Agorapulse is simple! And as I said, it is also possible to now auto-post to Instagram using Agorapulse since they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a pretty slick calendar view So you can see your articles ready to go across the platforms.
And it is color coded for people like me That additional level of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse has just one column for me to respond to mentions and notifications.
To me, that’s”one job” to complete every day. And it is actually almost enjoyable to clear out my inbox.
It is concentrated, it’s easy and it is easy to Use, and that means you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you need to examine or respond to are available ). Your inbox items are highlighted To Review for each platform as things.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for engagement in which you respond and participate via retweets enjoys or replies.
You can also click on a user’s profile it. You’ll then see all the info that you need — directly within Agorapulse (including any previous interactions).
Expand a user profile to realize your history!
Just one click and you will see if you have a History with the conversations and the user you have had before. As a consequence, that you can provide the people the right attention at the perfect time.
Let us break this down a bit more…
I DMs I’ve and can easily see how many cites Inside my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets that I must review and I can review or react to his tweet. It’s the same for other channels that are societal — your entire engagement is in 1 place.
Never skip a mention in your inbox!
I know my inbox Is not empty in this screenshot. When I’ve finished writing this article, but it’s going to be! I don’t always get to inbox zero daily but I get there often enough to LOVE that”Congratulations” display!
It’s simple to inspect your mentions. You can Filter by cite or message type as follows.
Then simply review the posts responded to or dealt with. It is marked as reviewed once you reply to a specific post.
Or you click on a post to review it without replying.
In the case from Nicky, I could choose To reply (or reply from DM), review the article, assign it to get somebody else (more of that later), retweet it or”like” the post — all from within the same dashboard place on Agorapulse.
Choose how you procedure or will engage the mention or message.
It’s if I change to Instagram, for example similar. I am able to see my recent engagement all, I will enlarge on posts or see info. I may follow and unfollow. Social Media Marketing Information
Change between accounts and programs to Keep up with engagement!
Being able to see your comments ALL are handy on Where you generally can only find the past 50 mentions on your own feed. It’s impossible to keep up with mentions, In case you have a large number of followers. Agorapulse changes all that which is enormous for brands and influencers.
Excited? You Can now engage with All your Mentions if you are a little late getting to them.
And Needless to Say, I could also easily participate by Switching to Facebook too.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this stage (you can only print to LinkedIn.
Agorapulse keeps all of my engagement in one area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It is about participating with them.
Like I shared previously, Agorapulse allows me to Easily track and engage with my very best advocates using the”Fans and Followers” attribute. From within your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
In this case I searched on my top 100 users under “TOP”.
With favorites you can add profiles and a celebrity to “favorite” folks that you would like to follow closely in Agorapulse. In this manner, you’ve got their posts easily accessible in their very own thread! Now it’s simple retweet their articles and to engage together!
You see rankings for your following in just About each profile perspective on Agorapulse.
- Engaged — the person has mentioned you (directly, or through an answer to a conversation) or delivered you a DM.
- Ambassador — this person has retweeted posted or you links.
- Influencer — this individual is frequently retweeted (more than 20 times during the last 30 days).
In Nicky’s situation, she is all 3 with respect to my @sociallysorted Twitter accounts. Nicky is somebody I ought to be participating with (and I do!) .
On Facebook, this Function shows you who has mentioned your page, and the number of times they have liked and commented or sent you a message, as well as their last interaction with you. You can also prohibit them from your page from inside Agorapulse, but I expect that happens infrequently!
On Instagram you Will see who has left comments in your post, their complete followers/followed counts and you are able to follow or unfollow from inside Agorapulse.
You are given a clear image of who by these basic metrics Follows you, boosts you and participates with you the maximum.
- Set up custom classes of followers within Agorapulse’s dash
- Search on all their interactions
- Search on their own messages, and
- Add private notes.
When You’ve Got all It to engage in positive communication with these individuals — perhaps reach out to thank them or surprise and pleasure them in some manner! Social Media Marketing Information
Advanced Tracking, Search And Reports
Consider Agorapulse as your personal Private investigator. It’s possible to use the Tracking function on Instagram to.
- Hashtag that is perform searches.
- Perform place searches.
What’s so great about this? It opens up a whole new World of chance for locating (and joining) conversations around any subject you like (like your brand).
The Capacity for businesses is huge With this attribute, especially tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that’s easy to create and easy to decipher. GREAT for showing customers!
Agorapulse Reports help you to break your down Audience sense.
The reports also can help you find a range Information including.
- Your best performing content (ie articles, tweets etc) based on participation and attain
- Development metrics with time. Agorapulse compares metrics and gives you a fast reading re if a particular metric is increasing or decreasing over a time.
- Community management data like reaction time and response speed
- Benchmarking your Facebook Page against competitors
Your best performing material is easily analysed and Introduced in report form. You can download it as a csv file to reveal it the most.
For social media managers and agencies that this is Huge, as it allows you to provide your clients with data that is easy-to-read.
It is also possible to have a glance!
Nearly everyone I know who uses Agorapulse for Social media management raves about the reports. They’re pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or delegate content… while you sleep”. By using Moderation Rules all.
Where the I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I will deal with them in two Ways.
- So I really don’t see almost all of them in the first 17, I will filter my DMs. This is where the magic happens. You can set up filters to weed out”many” of the lousy DMs. Not all (sigh) but many.
- I can filter my feed by Mentions or DMs. I go to DMs and clean them out fairly fast. To be fair I get numerous DMs which are spam these days, it’s hard not to overlook the excellent ones. Auto DMs have made DMs useless to me, which is a real shame.
Filtering and moderation works for all account Types but I mostly use it for Twitter to”mark as reviewed” all of the Auto DMs that come through saying”thanks for following”.
It filters out The auto-DMs, and yes I’m sad that it catches some real ones also, however you’ve got to choose your battles!
And the moderation rules are not about spam. You can use them in many ways to
- Filter content out to be responded to — on any platform. Maybe you wish to have of the posts featuring a hashtag to be labeled in a manner that is specific — so you can respond to them.
- Filter out those individuals that are SUPER and post all the time that you don’t need to observe every Tweet in Agorapulse — only repond to them sometimes or in Twitter.
- So it is possible to categorize create customized tags such as tweets and remarks and research on them!
- Create custom searches for key words which you want to track
- In case you’ve got one of the”big” level accounts (greatest for smaller agencies) you can have articles delegated to a group member (see 11 below).
Basically the moderation purpose is just another Bonus motive to consider Agorapulse for social media management.
A Killer Mobile App
If you are around and out And you need to clear your inbox, the more Agorapulse app is something that you will love.
It’s accessible on Android and iOS and it is super slick to use. I often prefer using the app vs desktop computer to process my inbox since it is so simple to review and procedure mentions and messages. Social Media Marketing Information
Agorapulse’s queue feature Permits You to publish Your content on a repeated, evergreen basis using smart categories — a lot like the manner in that Meet Edgar allows you to set articles to be scheduled at certain times of day based on certain categories. It is used by me for Twitter and Facebook.
If you are using a tool and Need to Cut costs, then consider Agorapulse’s evergreen content attribute rather (and you have the bonus of all of the additional Agorapulse features).
Here are a Couple of things Agorapulse for replicated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it simple to set up and name Your queue catogories, and insert your program for posts to be printed on. Then of adding content, the process is intuitive. As you can see, it is a slick dash (the consumer experience is awesome).
Firstly, You Have to name and set up your articles Categories (all colour-coded and ready for action!) .
Setting up your classes is simple… and color-coded!
When You’ve set up your categories, all you have to Do is add instances to the program.
Then I Want to add content that is awesome to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a handy visual/image preview of this post, to explain to you how it’ll appear on the newsfeed of this platform when you publish it, you choose.
Pick to Schedule your posts or add each article to your choice’s Queue. This part is simple as you have already set up your queue in Measure one. Your Queue, filled with posts (and prepared to go) will appear something like this.
Once a post is published, It Is Going to return to the Bottom of this lineup, waiting to be queued.
Apart from utilizing the queue operate for repeated Content, you can even decide to either.
- Add a post to the program as usual or
- Replicate your article a certain number of times (when you do this you will place the minimum amount of times between repetitions of the article ). Be aware you could do this for Facebook but you need to know about the Twitter rules from duplicate content — see below.
You May Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has added a pause button. For some reason it’s not great timing to post or When there is a natural disaster, you can easily pause the queue with one click.
Maybe You need to pause a queue of articles At Christmas… it’s simple with the pause button!
Meet it had been something and Edgar includes a pause button That I really wished to see that I opted to replace it with. I requested Agorapulse to add one plus they did (they always listen never be reluctant to mention tips or give opinions!) .
Utilize The Queue Function To Announce Facebook Lives
The function can be useful for announcing Events like a Facebook Live (if you hold them to a weekly or regular basis). Share your articles that needs to go out weekly at a specific time of the week in a queue. I’d advise that you change the articles a little to keep the material fresh and.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The rules are not Really new as discussed in this informative article by Agorapulse’s CEO Emeric Ernoult. It is just that they are making a bigger point of saying they will be enforced by them.
Basically this imply that we can Simultaneously post articles that is similar or equal . This applies to replicate content.
Lets’s take a look at how you can still post to Twitter with Agorapulse while complying with the principles, so the rules are complied with by you once you draft a picture similar to this one to post to Twitter.
Notice that you can choose to program or to queue Your article to Twitter. Here’s where we need to consider Twitter’s rules and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look more closely In the picture above, you’ll see that Agorapulse blocks my ability to place duplicate content. The instrument recognises that I am posting to Twitter! This helps ensure that I stick to the guidelines of Twitter.
Content Variation Tips
This is how I use Agorapulse to save me loads of Time and stay from Twitter Jail. With Agorapulse, you currently have two options for replicating a link.
- You can opt to Schedule your post once (or more than once in the event that you vary it). To do this, simply put in your post, then choose the time and date you want it to head out at. If it’ll be printed more than once, you will need to edit the replicated or replicate tweets so they’re not”duplicate” content. More of that is below.
- More than with variations or you can opt to Queue your post once. Agorapulse advocates this. When you are queueing content for Twitter, be certain you don’t select the option to”re-queue multiple occasions.” This is where you would end up in violation of the rules of Twitter, although you are still able to use this attribute for other platforms. When I decide to do it this way, I make sure it’s a unique place, then add it on the top or bottom of the queue (ie I choose”queue alongside” or”queue last”).
I also use Advanced Scheduling to Publish one tweet, set that tweet. Below, I’ve set it to article no more often than every 7 Days, and up to 6 repetitions. Just don’t forget to edit the repeats!
Once I schedule the 6 x repeats, then I could see Those posts in my schedule. I’d go in and alter them to text, emojis, pictures or hashtags. Do this immediately — do not do it or you may forget.
Note. It is When you edit your articles, if the link remains the same, ok. It’s the text that you have to change each time.
I’d been using Advanced Scheduling in this way For a little while today to post new content well ahead of the new”principles” have been announced. I love to mix this up and it is better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload around a 100 parts of content simultaneously by using a CSV file. This can incorporate articles and includes your photographs! You might even use this save hours and to curate content!
What’s Coming For Queued Content?
The team at Agorapulse is working on a Tool to make the variants of tweets more easy for us, therefore we play nice with Twitter and can get out content quickly. This will be new functionality that will enable us to replicate our tweet variations quickly — in the one interface. I’m looking forward to it. I’m convinced it’s going to be a timesaver! Social Media Marketing Information
Team Communication and Delegation
As Simple as Agorapulse is to utilize, you Do not have to do all the checking and engagement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 a month), then it’s possible to upgrade to staff approval whereby you can assign tasks and approve messages across multiple staff members.
This is GREAT for customer support brilliance.
This attribute is a good, if you are a team that is growing You to update to.
Oh and guess what? Teamwork and comments happens in Real time. If Joe and Jess are online at precisely the same time working on the account, there will not be double-up. You can see exactly what your team is performing in real time.
Posting To Instagram
Agorapulse is A spouse that is Instagram. This also suggests that they are among the very first tools to get entry to the API to allow of Instagram!
In Case You Have one of the Company accounts with Agorapulse you can to Instagram. This usually means you can now plan your content beforehand and click on whenever you’re ready OR you can, to post on your phone auto post.
Make sure that you don’t forget to engage You autopost….posting is just a part of the procedure. You need to follow up on replies and comments.
I believe that Agorapulse is the tool Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it is a win-win-win in case you have a company account. Instagram tools that give you reports are a separate fee!
All you Want To do would be.
- Download the Agorapulse app and hook your Instagram account .
- On Your program or desktopcomputer, schedule your Instagram article (add picture and caption) then schedule the time and date that you want to print it. You can opt to change on Auto-scheduling or you can use the app to link through to Instagram and post the image.
- If you post will receive a notification via your program when it is time. Simply click”Publish” and you will be changed through to the Instagram program.
- Post as you would ordinarily on Instagram. Your copy/description is going to be duplicated and you want to glue it into the Instagram app. Check you are good to go and you have additional as necessary!
Again, I am super impressed that Agorapulse has Added another feature that would normally require us to use the newest auto-post attribute and another tool makes it even better. Bringing these tools saves you time AND money and is a reason why I adore Agorapulse for Social Media Management.
Responding To Ad Comments
Here’s where we get to Some attributes which are for the greater degree of membership on Agorapulse.
The capability to respond to ad comments Starts at Medium Level of Membership (starting at $99 per month)
Keeping up with comments on advertisements is difficult for Facebook and Instagram advertisements. Agorapulse pulls in the advertisement comments to your inbox and allows you to see them and engage with them easily.
If you run advertisements and understand what it is like to keep up With the remarks (including the spam), then you will know that this function is bliss for advertising managers and page admins. Bliss. Social Media Marketing Information
Bonus Free Tools
You can also take Advantage of those tools on their site.
- A Facebook Page Barometer — to determine how well your lover fares against your peers, and to test your own engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter performance, right now
If you really want one Reason to check out Agorapulse then here it is.
It is affordable.
They have some of the best pricing of some of those Social media management applications.
Prices begin at $49 per Month for small/solo businesses with prices for enterprise, large and medium businesses. You will discover more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media management, attempt A number of the free tools and take the free trial for a spin, you’ll be as hooked as I am.