Introduction Social Media Marketing Examples
There are Many social media management programs, but one stands out among the crowd more and more every year — Agorapulse. I have utilized Agorapulse for Social Media Management for a few decades now, and I love it. In this article I discuss 12 Reasons Why I adore Agorapulse to Social Media Management and why you will too. Social Media Marketing Examples
There are many social media management applications that Deserve a mention here. I have used many of these such as Hootsuite Sprout Social, and Buffer.
I will not go into their features . They are Solid options.
But I changed to Agorapulse a few years ago Now and it has been my No 1 choice for social media direction since that time. You can read about a number of the attribute comparisons between Agorapulse along with other platforms .
However, for the purposes of This post, I want to focus on Agorapulse so you can consider it as a tool in your toolbox.
It may literally be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
Only, it doesn’t have extraneous features You never use, which makes you think”what’s that used for?” . It is sensible, no-fluff and super simple to use.
Dare I say, it’s even enjoyable (but we’ll get to this ). Let us take a look why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I should mention that I do not necessarily use EVERY single function at precisely the exact same time. I do use a couple of tools. But I really like that Agorapulse has a package of features that do cover most of your social media advertising needs.
In fact, I Have been moving a lot of the attributes I use on programs over to Agorapulse. It’s hard not to wish to stay”in” this instrument since it’s so user-friendly and enjoyable to use. I also have taken on a new ambassador role with Agorapulse considering writing this post. The article has been updated but my genuine love for this particular tool and the fact that I can not do with it in my toolbox has not changed.
The Agorapulse Team And Staff
Let us begin here. Because without this, the Rest of the things that I adore about Agorapulse mean nothing.
Customer service is at the core of company at Agorapulse. If their clients are happy and using their instrument in the best possible manner, (and they receive results), then everything falls into place. Their team concentrates more than anything else.
Agorapulse also listens To customers about what works, what needs improving and what they are able to build next. You are not a customer but a part of a company where your voice will be heard. In fact, lots of the present features I am going to speak about came out of opinions and customer testimonials.
Caring about customers Is why Agorapulse has taken up the rankings as one of the social media management programs with the top reviews and customer satisfaction. Social Media Marketing Examples
I’ve all outlined 12 reasons why I love Agorapulse Below, but let us start with a video overview of the recent (awesome) upgrade — then I’ll break down the key features. There is a lot to like.
Impressive, right? Let’s jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of participation (which is the reason why I adore Agorapulse the most), let us take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting work for Instagram as an official Instagram Partner).
The posts can be easily customised by you to suit each platform. I probably don’t even have to go into detail about it , as it intuitive to use. You, (like me) need to have the ability to work out how to program a simple article, readily and without education.
Scheduling is simple with Agorapulse! I can.
- Publish instantly
- Queue my post (more of that later)
- Schedule the post later on for time and a particular date.
It’s also easy to schedule the article to Head out on different platforms, on various occasions, while being optimized for all those platforms (changing the text or picture size).
One feature I like is the capability to Kind”@” and then the name of the consumer and Agorapulse will bring up the possible account you are able to pick from on Twitter and Facebook. Notice how Agorapulse suggests accounts once I start entering their company name.
This helps you to tag pages and profiles quickly And saves you time looking for the right folks to add.
You could even schedule readily to LinkedIn.
Print to LinkedIn with Agorapulse
We’ll get to Instagram in a minute, but for today, Please be aware that publishing your articles and scheduling in advance on Agorapulse is super easy! And like I said, you can also currently auto-post into Instagram using Agorapulse since they are an official partner and also have access to this new feature via Instagram’s API.
Oh and they have a Fairly slick calendar view too, So you can see your articles ready to go across the platforms.
And it’s color coded for people like me who need That additional amount of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse mentions and has just 1 pillar for me to respond to notifications.
To me, that is”one job” to complete every day. And it is actually almost enjoyable to clear out my inbox.
It’s focused, it is easy and it is simple to Use, so you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you need to examine or respond to are available ). Your inbox things are highlighted To Review for each stage as items.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for engagement in which you respond and participate via retweets enjoys or responses.
You can click on a user’s profile it. You will then see all the information that you want — directly within Agorapulse (like any previous interactions).
Expand your history to be seen by an individual profile!
If You’ve Got a just one click and you will see History with the consumer and the conversations you have had before. This means you may provide the people the right attention at the moment.
Let us break this down a little more…
I DMs I have and can easily see how many mentions Inside my inbox. If I am looking at this tweet from Ravi, I can see how many tweets that I have to review and that I can review or respond to his conversation. It’s the exact same for other channels — your entire engagement is in one area.
Never miss a mention in your inbox!
I know my inbox Is not empty in this screenshot. But it’s going to be when I have finished writing this article! I do not always get to inbox zero daily but I get there often enough to LOVE that”Congratulations” display!
It’s simple to check your own references. You can Filter by message or cite type as follows.
Then review the articles you’ve replied to or dealt with. It is marked as reviewed As soon as a post is replied to by you.
Or you simply click on a place replying.
In the next case from Nicky, I could choose To answer (or reply from DM), examine the post, assign it for somebody else (more of that later), retweet it or”just like” the post — all from within the same dashboard place on Agorapulse.
Choose how you will participate or process the mention or message.
It’s, if I switch for example similar. I can view my recent engagement all, I see information or will expand on articles. I unfollow and may follow. Social Media Marketing Examples
Switch between accounts and platforms to Keep up with engagement!
Being able to see All your comments is handy on Where you generally can only see the last 50 mentions on your feed. If you’ve got a number of followers it’s impossible to maintain with mentions. Agorapulse changes that which is enormous for brands and influencers.
Excited? You can engage your with ALL Mentions, even if you are a bit late getting to them.
And I could easily engage by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this stage (you can only print to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It’s about engaging with them.
Like I shared above, Agorapulse allows me to Easily track and participate with my best advocates employing the”Fans and Followers” feature. From within your Twitter account, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
In this case I hunted on my top 100 users below “TOP”.
To profiles you can add a celebrity with favorites to “favorite” people that you would like to follow closely in Agorapulse. This way, you have their articles accessible in their very own thread! It’s easy to engage together and retweet their articles!
You see rankings for your following in just About every profile perspective on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via a reply to a conversation) or sent you a DM.
- Ambassador — this individual posted links or has retweeted you.
- Influencer — this individual is often retweeted (more than 20 times during the last 30 days).
In Nicky’s situation, she is all 3 with respect to my @sociallysorted Twitter account. Nicky is somebody I should be engaging with (and I do! ) ) .
On this, Facebook Function shows you who has mentioned your webpage, and the number of times they have liked and commented or delivered a message, in addition to their final interaction with you. You can ban them from your page from within Agorapulse, but I hope that happens!
On Instagram you Will see who has left comments in your post, their followers/followed that is complete counts and you are able to follow or unfollow from within Agorapulse.
These metrics give you a clear picture of who Follows you, promotes you and participates with you the maximum.
- Set up custom classes of followers inside Agorapulse’s dashboard
- Search on all their interactions
- Search on their messages, and
- Add private notes.
When You’ve Got this information you can use all It to engage in positive communication with those individuals — surprise and pleasure them maybe reach out to thank them! Social Media Marketing Examples
Advanced Tracking, Search And Reports
Think of Agorapulse as your own Private investigator that is Private. You can use the Tracking function on Instagram to.
- Hashtag that is Play hunts.
- Perform place hunts.
What’s so great about it? It opens up a whole new World of possibility for finding (and joining) conversations around any subject you like (including your brand).
The potential for businesses is enormous Particularly tourism.
When it comes To reports, Agorapulse really excels. With one click you can make a report that’s easy to produce and not difficult to decipher. GREAT for showing customers!
Agorapulse Reports help you to break down your Audience sense.
The reports can help you find a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on participation and attain
- Evolution metrics with time. Agorapulse gives you a quick reading re whether a specific metric is increasing or decreasing over a time and compares metrics over time.
- Community management data such as response time and response speed
- Benchmarking your Facebook Page against competitors
Your best performing content is easily analysed and Introduced in report form. You can even download it as a csv file to show it to the people/clients/team that needs to see the most.
For social media supervisors and agencies that this is Huge, as it allows you to supply your clients with easy-to-read data.
You can take a glance in your competition!
Just about everybody I know who uses Agorapulse to get Social media direction raves about the reports. They are fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse explains it as being able to”tag, rename, conceal, delete or delegate articles… while you sleep”. All by using Moderation Rules.
Where the, I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I can deal with them in 2 Manners.
- Therefore that I don’t see almost all of them I will filter my DMs. This is where the magic happens. You can set up filters to weed out”many” of the bad DMs. Not all (sigh) but most.
- I will filter my feed by Mentions or DMs. Clean them out and I usually visit DMs. To be honest I get so many DMs which are spam nowadays, it is hard not to miss the good ones. Automobile DMs have made DMs useless to me personally, which is a real shame.
Moderation and filtering functions for all accounts Types but I mainly use it for Twitter to”mark as reviewed” all the Auto DMs which come through saying”thanks to following”.
It filters out The auto-DMs, and yes I’m sad that it grabs some real ones also, but you have to pick your battles!
And the moderation rules are not about spam. You can use them in many ways to
- Filter content out to be responded to. So you can respond to them — Perhaps you wish to have all of the posts featuring a particular hashtag to be tagged in a certain way.
- Filter out those people that are SUPER participated and post all of the time so you don’t have to see every Tweet at Agorapulse — just repond to them sometimes or natively in Twitter.
- So it is possible to categorize create custom tags such as tweets and comments and search on them!
- Create custom searches for keywords that you want to monitor
- If you’ve got one of those”large” amount accounts (best for small agencies) you’ll have posts assigned to a team member (see 11 below).
Basically the moderation function is just another Bonus motive to think about Agorapulse for social media direction.
A Killer Mobile App
If you are out and around And you will need to clean your inbox, the Agorapulse program is.
It is available on Android and iOS and it is super slick to use. I often prefer using the program vs background to process my inbox since it is really easy to review and procedure mentions and messages. Social Media Marketing Examples
Agorapulse’s lineup feature Permits You to publish Your content onto a repeated, evergreen basis utilizing intelligent categories — a lot like the manner in that Meet Edgar allows you to set posts to be scheduled at particular times daily based on certain categories. I use it for Facebook and Twitter.
If you want to and are currently using a tool Cut costs, then contemplate Agorapulse’s evergreen content feature instead (and you have the bonus of all of the other Agorapulse attributes ).
Here are a Couple of things to know about using Agorapulse for , content that is queued that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it easy to set up Your queue catogories, and add your schedule for posts to be printed on. Then the process of adding content is intuitive. As you can see, it’s a slick dashboard (the consumer experience is amazing ).
Firstly, put up your articles and you need to name Classes (all colour-coded and ready for action!) .
Setting up your classes is simple… and color-coded!
All you Need to, When You’ve set up your classes Do is add instances to the program.
Then I need to add content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a preview of the post, to explain to you how it will look on the platform you choose when you print its newsfeed.
Pick to Schedule your posts to a specific time slot, or add every post to the Queue of your selection. As you have already set up your queue in Measure one, this part is easy. Your Queue, filled with posts (and prepared to go) will appear something like this.
Once a post is published, It Is Going to return to the Bottom of the queue, waiting to be queued again.
Apart from using the operate for repeated Content, you can even choose to either.
- Add a post to the schedule as usual or
- Repeat your post a specific number of times (once you do this you may set the minimum amount of times between repeats of this article ). Note you could accomplish this to get Facebook but you need to know about the Twitter rules against content see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has added a pause button. If a disaster is or it’s not great timing to post, you can pause the queue.
Maybe You want to pause a seasonal queue of articles At Christmas… it is simple with the pause button!
Meet it had been something and Edgar has a pause button I actually wanted to see in any tool which I chose to replace it with. I requested Agorapulse to add one and they did (they constantly listen — never be reluctant to mention suggestions or provide feedback!) .
Utilize The Queue Function To Announce Facebook Lives
The function can be for announcing handy Events like a Facebook Live (if you hold them on a weekly or regular basis). Share your articles that needs to go out each week at a specific time of the week in a queue. I’d advise that a bit varies the articles to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The principles are not Actually new as discussed by Agorapulse’s CEO Emeric Ernoult. It is just that now they are currently making a point of saying they will apply them.
Fundamentally this mean that we can Post equal or substantially similar articles to numerous accounts. This applies to replicate content at the exact same account.
Let us take a look Twitter with Agorapulse while complying with all the rules, so you comply with the rules, once you draft an image similar to this one to post to Twitter.
Note that you can elect to program or to queue Your post to Twitter. Here’s where we have to consider the principles of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look At the picture above, you’ll see that Agorapulse blocks my ability to place duplicate content to more than one of my Twitter accounts. The tool recognises that I’m posting to Twitter! This helps ensure that Twitter’s guidelines are adhered to by me.
Content Variation Tips
Here is how I utilize Agorapulse to save me loads of Time and stay from Twitter Jail. With Agorapulse, you have two options for replicating a hyperlink.
- You can opt to Schedule your article once (or more than once in the event that you change it). To do this, simply add your post, then choose the date and time you want it to go out at. If it will be printed more than once, you will want to edit the replicated or duplicate tweets so they’re not”duplicate” content. More of this is below.
- More than with variants or It is possible to choose to Queue your post once. Agorapulse recommends this. When you’re queueing content for Twitter, make certain that you don’t select the option to”re-queue multiple times.” You are still able to use this feature for some other platforms, but this is where you would wind up in breach of the rules of Twitter. When I choose to do it this way, I make sure it’s a special place, then add it to the top or bottom of the queue (ie I select”queue next” or”queue last”).
I use Advanced Scheduling to Publish 1 tweet, set that tweet. Below, I’ve set it to post no more often than every 7 Days, as well as 6 repetitions. Just don’t forget to edit the repeats!
I could see, once I schedule that the 6 x repeats Those posts in my schedule. I’d go straight in and alter them to emojis text, pictures or hashtags. Do this do not do it later or you will forget.
Note. It is Okay when you edit your articles if the link remains the same. It is the text that you need to change each time.
I had been utilizing Advanced Scheduling in this manner For a while now to post new content well ahead of the new”rules” were declared. I love to mix it up and it is better for involvement.
Don’t forget Bulk Upload! Agorapulse also permits you to bulk upload up to a 100 pieces of content by using a CSV file. This can include content from any RSS feed and includes your photographs! You can use this to curate articles from different sites and save hours!
What’s Coming For Queued Content?
The team at Agorapulse is currently functioning on a Tool to make the variations of tweets more easy for people, therefore we play fine with Twitter and can get out content quickly. This is new functionality that will let us replicate our tweet variations quickly — all in the one interface that is simple. I am awaiting it. I’m convinced it’s going to be a timesaver! Social Media Marketing Examples
Team Communication and Delegation
As Simple as Agorapulse would be to utilize, you Do not need to do all the checking and involvement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 per month), then you can update to team approval whereby you are able to assign tasks and accept messages around multiple staff members.
This is GREAT for customer support brilliance.
If you are a growing team, this feature is a good One to update to.
Oh and guess what? Comments and teamwork occurs in Actual time. So if Joe and Jess are online at precisely the exact same time working on the accounts, there will not be double-up. You can see what your staff is doing in real time.
Posting To Instagram
Agorapulse is A proud Instagram partner. This means they are one of the tools to get entry to the API to allow of Instagram!
In Case You Have one of the Company accounts with Agorapulse you can to Instagram. This means you can now plan your articles beforehand and click on when you are ready OR you can, to post in your telephone auto post.
Make sure that you don’t forget to engage if You autopost….posting is just a part of this procedure. You have to follow up on comments and answers.
I believe that Agorapulse is the instrument Offers both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it’s a win-win-win in case you’ve got a business account. Are a separate fee!
All you need To do is.
- Download the Agorapulse program and hook your Instagram account.
- On Your program or background , schedule your Instagram post (add picture and caption) then program the time and date you want to print it. You can opt to switch on Auto-scheduling or you’ll be able to use the app place the picture and to link through to Instagram.
- When it is time if you post , will receive a notification through your mobile app. Simply click”Publish” and you will be changed through to the Instagram app.
- Post as you would normally on Instagram. Your copy/description will be duplicated and you want to glue it into the Instagram app. Check you are ready to go and you have additional as necessary!
Again, I am super impressed that Agorapulse has Added yet another feature that would ordinarily require us to utilize another tool and the newest auto-post feature makes it even better. Bringing these tools saves time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here’s where we get to Some attributes that are for the greater level of membership on Agorapulse.
The ability to respond to ad comments Starts at Medium Level of Membership (beginning at $99 per month)
With opinions on advertisements is difficult for keeping up Facebook and Instagram ads. Agorapulse lets you see them and participate with them easily and pulls from the advertisement comments to your own inbox.
If you run ads and understand what it’s like to maintain With the remarks (including the spam), then you’ll know that this function is bliss for advertising managers and page admins. Bliss. Social Media Marketing Examples
Bonus Free Tools
You can take Advantage of these free tools on their website.
- A Facebook Page Barometer — also to test your engagement, and to determine how well your fan fares from the peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter performance, right now
If you need one Reason to test out Agorapulse then here it is.
It is affordable.
They have some of the best pricing of any of those Social media management tools.
Prices begin at $49 per Month for small/solo companies with raising costs for enterprise, large and medium businesses. You can find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media management, attempt Some of their free tools and choose the free trial for a spin, you’ll be hooked as I am.