Background Social Media Marketing Campaign
There are Many social media management programs, but one stands out amongst the crowd more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a few decades now, and I love it. In this article I share 12 Reasons Why I love Agorapulse for Social Media Management and you will too. Social Media Marketing Campaign
There are many social media management tools that Deserve a mention . I’ve used many of them including Hootsuite Sprout Social, and Buffer, at one time or another.
I will not go into their features here. They are Solid options.
However, I switched to Agorapulse a Couple of Years ago It and now has been my No 1 choice for social media direction since that time. You can read about a number of the feature comparisons between Agorapulse and other platforms here.
But for the purposes of This informative article, I want to focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
It may be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
Only, it will not have extraneous features You never use, making you think”what’s that used for?” . It’s sensible, no-fluff and super easy to use.
Dare I say, it’s even enjoyable (but we will get to this ). Let us take a look at 12 reasons why I adore Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I should mention that I do not always use EVERY single function in the same moment. I do use a couple of different tools for a few purposes. However, I really like that Agorapulse includes a package of features that actually do cover most of your social media advertising needs.
In fact, I Have been slowly moving lots of the features I use on tools over to Agorapulse. It is difficult not to wish to remain”in” this tool since it’s so user-friendly and fun to use. I also have taken on a new ambassador part with Agorapulse since writing this article. The article has been updated but my real love with this tool and the fact I can not do without it in my arsenal hasn’t changed.
The Agorapulse Team And Staff
Let’s start here. Because with this Rest of the things that I adore about Agorapulse mean nothing.
Customer support is at the core of business Agorapulse. If their customers are happy and using their tool in the best possible manner, (and they receive results), then everything falls right into place. Their team concentrates on customer experience more.
Agorapulse also stinks To clients about what works, what needs improving and what they can build next. So, you are not only a client but a part of a company. In reality, many of the features that I am about to talk about came from customer testimonials and opinions.
Caring about clients Is Agorapulse has shot up the rankings as among those social media management programs with all the best reviews and customer satisfaction. Social Media Marketing Campaign
I’ve outlined all 12 reasons why I love Agorapulse Below, but let’s start with a video summary of their recent (awesome) upgrade — then I’ll break down the critical capabilities. There’s a lot to like.
Impressive, right? Let’s jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Purpose of participation (that is why I love Agorapulse the most), let’s take a look at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one of the easiest I’ve used. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting work for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to suit each platform. As it is super intuitive to use, I don’t even have to go into detail about this . You, (like me) need to be able to work out how to schedule an easy article, easily and without education.
Scheduling is simple with Agorapulse! I can.
- Publish immediately
- Queue my post (more of this later)
- Schedule the article later on for time and a particular date.
It’s also super easy to schedule exactly the post to Go out on various platforms, on different occasions, while being optimised for all those platforms (altering the text or picture size).
1 feature I like is the capability Kind”@” and the name of the consumer and Agorapulse will bring up the possible account you can choose from on Twitter and Facebook. Notice Agorapulse suggests accounts once I begin entering their company name.
This helps you to tag pages and profiles quickly And saves you time looking for the perfect folks to include.
You can schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We will get to Instagram at a moment, but for today, Please be aware that publishing your articles and scheduling beforehand on Agorapulse is super easy! And like I said, it is also possible to now auto-post to Instagram using Agorapulse since they are an official partner and also have access to this new feature via Instagram’s API.
Oh and they have a Fairly calendar opinion So you are able to see of your posts ready to go across all the platforms.
And it is colour coded for people like me That extra level of organisation that is visual. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse has only one column for me to respond to mentions and notifications.
To me, that’s”one job” to finish each day. And it’s actually almost enjoyable to clear out my inbox.
It’s focused, it is simple and it is simple to Use, and that means you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to examine or respond to can be found). Your inbox things are emphasized as items.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for participation in which you respond and participate via responses, retweets or enjoys.
You can click on a user’s profile to expand it. You will then see all the information that you need — right within Agorapulse (including any prior interactions).
Expand an individual profile to realize your history!
If you have a just one click and you will see History with the consumer and the conversations you have had before. This means you may give the ideal people the ideal attention at the moment.
Let’s break this down a little more…
I can certainly see how many cites and DMs I have Inside my inbox. If I am looking at this tweet from Ravi, I can see just how many tweets I have to review and I will review or respond to his conversation. It’s the same for channels that are social — all of your participation is in 1 place.
Never skip a mention on your inbox!
I know my inbox Is not empty in this screenshot. When I’ve finished writing this article, but it’s going to be! I don’t always get to inbox zero daily but I get there often enough to LOVE that”Congratulations” display!
It’s easy to inspect your mentions. You can Filter by mention or message kind as follows.
Then only review the posts replied to or dealt with. It is marked as reviewed once a specific post is replied to by you.
Or you click on a post replying.
In the next case from Nicky, I could select To answer (or answer by DM), examine the post, delegate it for someone else (more of that later), retweet it “just like” the post — all from within precisely the same dashboard area on Agorapulse.
Choose how the mention will engage or procedure or message.
It’s if I switch to Instagram, by Way of Example similar. I can see all of my recent participation, I see more info or will enlarge on posts. I unfollow and can even follow. Social Media Marketing Campaign
Easily change between platforms and accounts to Keep up with engagement!
Being able to see All your remarks is handy on In which you can only see the last 50 mentions on your own feed. In case you have a high number of followers it’s impossible to maintain with mentions. Agorapulse alters that which is huge for brands and influencers.
Excited? Now you can participate with All your Mentions, even when you are a bit late getting to them.
And Needless to Say, I could also easily engage by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this point (you can just publish to LinkedIn.
Agorapulse keeps all of my engagement in one place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It is about engaging with them.
As I shared above, Agorapulse allows me to Easily track and participate with my best advocates using the”Fans and Followers” attribute. From in your Twitter account, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
In this case I hunted on my top 100 users below “TOP”.
To profiles you can add a star with favorites to “favorite” people you want to follow closely in Agorapulse. This way, you have their posts accessible in their own thread! It’s simple to engage together and retweet their articles!
You will also see positions for your following in just About every profile perspective on Agorapulse.
- Engaged — the individual has mentioned you (directly, or through a reply to a dialogue ) or sent you a DM.
- Ambassador — this individual has retweeted posted or you links.
- Influencer — this individual is often retweeted (over 20 times throughout the last 30 days).
In Nicky’s situation, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I ought to be engaging with (and I do! ) ) .
On Facebook Function shows you who’s mentioned your webpage, and the number of times they have liked and commented or delivered a message, as well as their final interaction with you. It is also possible to ban them from inside Agorapulse, although I expect that happens!
On Instagram you Will see who has left comments their followers/followed that is complete counts and you can trace or unfollow from within Agorapulse.
These metrics give you a clear image of who Follows you, boosts you and engages with you the most.
- Set up custom groups of followers within Agorapulse’s dash
- Search on each of their interactions
- Search on their messages, and
- Add personal notes.
When you have all It to take part in communication with these individuals — surprise and pleasure them in some way or maybe reach out to them to thank them! Social Media Marketing Campaign
Advanced Tracking, Search And Reports
Think of Agorapulse as your personal Investigator that is Private. It’s possible to use the Tracking function on Instagram to.
- Hashtag that is Play hunts.
- Perform place hunts.
What is so great about this? It opens a whole new World of chance for locating (and linking ) talks about any topic you like (including your brand).
The potential for location-based companies is huge With this feature, particularly tourism.
When it comes To reports, Agorapulse actually excels. With one click you can create a report that is easy to decipher and easy to produce. GREAT for showing customers!
Agorapulse Reports help you to break your Audience in a means which makes sense.
The detailed reports can also help you find a range Information including.
- Your best performing articles (ie articles, tweets etc) based on engagement and attain
- Evolution metrics with time. Agorapulse compares metrics and provides you a reading re whether a metric is increasing or decreasing over a period.
- Community management statistics like response time and response speed
- Benchmarking your Facebook Page against opponents
Your best performing material is easily analysed and Introduced in report form. You may even download it as a csv file to show it to that the people/clients/team that must view the most.
For social media managers and agencies that this is Enormous, as it allows you to supply information that is easy-to-read to your clients.
You can also take a glance at your competition!
Nearly everybody I know who uses Agorapulse for Social media direction raves about the reports. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse explains it as being in a position to”tag, rename, conceal, delete or assign articles… while you sleep”. using Moderation Rules, all.
In which the I like this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I will deal with them Manners.
- I will filter my DMs therefore that I don’t see almost all of them at the first location. This is where the magic happens. You can set up filters to weed out”many” of the lousy DMs. Not all (sigh) but many.
- I can then filter my feed by DMs or Mentions. Clear them out pretty quickly and I usually visit DMs. To be fair I get numerous DMs which are spam nowadays, it’s hard not to miss the excellent ones. Automobile DMs have made DMs useless to me personally, which is a true shame.
Moderation and filtering works for all account Types but I mostly use it for Twitter to”mark as reviewed” all of the Auto DMs that come through saying”thanks to following”.
It filters out The auto-DMs, and yes I’m sad that it catches some real ones as well, however you’ve got to pick your battles!
Along with the moderation rules are not merely about spam. You can use them in many ways to
- Filter out articles to be responded to — on any stage. You wish to have all the articles featuring a hashtag to be tagged in a way that is specific — so you’re able to respond to them.
- Filter out those people that are SUPER and post all of the time you don’t need to see every Tweet at Agorapulse — just repond to them sometimes or in Twitter.
- Create custom tags for comments and tweets so it is possible to categorize and research on them!
- Create customized searches for keywords which you want to track
- If you have one of those”big” level accounts (best for smaller agencies) you’ll have articles delegated to a team member (see 11 below).
Basically the moderation function is just another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you will need to clean your inbox, the more Agorapulse app is.
It’s accessible on iOS and Android and it’s super slick to use. I often prefer using the app vs background computer to process my inbox as it’s really simple to review and procedure mentions and messages. Social Media Marketing Campaign
Agorapulse’s lineup feature allows you to publish Your content onto a repeated, evergreen basis utilizing intelligent categories — much like the manner by which Meet Edgar permits you to set posts to be scheduled at certain times of day based on certain categories. I use it for Facebook and Twitter.
If you are currently using a tool and Need to Reduce costs, then consider Agorapulse’s evergreen content attribute rather (and you get the bonus of all the additional Agorapulse attributes ).
Here are a few things to learn about using Agorapulse for repeated, content that is queued.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it’s super simple to set up and title Your queue add your schedule for posts to be printed on, and catogories. Then of adding content, the process is intuitive. As you can see, it is a slick dash (the consumer experience is awesome).
Firstly, You Have to name and put your articles up Classes (all colour-coded and ready for action!) .
Setting up your categories is easy… and color-coded!
Once you’ve set up your classes, all you Need to Do is add times to the schedule, like this.
Then I Want to include awesome content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a preview of this article, to show you how it will appear on the newsfeed of the platform when you print it, you choose.
Choose to Schedule your posts to a time slot, or add each article to the Queue of your choice. This component is simple, as you set up your queue in Step one. Your Queue, full of posts (and ready to go) will look something like this.
Once a post is published, it will return to the Bottom of the queue, waiting to be queued.
Apart from utilizing the operate for perennial Content, you can also decide to either.
- Add a post to the schedule as normal or
- Replicate your article a certain number of times (when you do so you will set the minimum number of days between repeats of the post). Note you could accomplish this to get Facebook but you need to know about the Twitter rules from content — see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. It’s not great time to post or if a disaster is, it is easy to pause the queue with one click.
Perhaps you need to pause a queue of articles At Christmas… it is simple with the pause button!
Meet Edgar includes a pause button and it was something I really wished to see that I chose to replace it with. I asked Agorapulse to include one plus they did (they constantly listen — never be afraid to mention tips or give feedback!) .
Use The Queue Function To Announce Facebook Lives
The queue function could be for announcing useful Events such as a Facebook Live (should you hold them to a weekly or regular basis). Share your articles that must go out weekly in a queue. I’d recommend you change the posts a bit to keep the content fresh and.
This works but with we Have to check at a few”changes” to Twitter’s terms of usage…. Social Media Marketing Campaign
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules are not Fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It is just that they are currently making a bigger point of saying they’ll apply them.
Basically this imply that we can no longer Simultaneously post equal or similar content . This also applies to replicate content at the account.
Lets’s take a look at how you can post to Twitter with Agorapulse while complying with the principles, so you comply with the rules once you draft an image similar to this one to post to Twitter.
Notice that you can choose to queue or program Your post to Twitter. Here is where we have to consider Twitter’s principles and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look closely In the image above, you’ll realize that Agorapulse blocks my ability to post replicate content. The tool recognises that I’m submitting to Twitter! This helps ensure that Twitter’s guidelines are adhered to by me.
Content Variation Tips
This is the way I utilize Agorapulse to save loads of Time and stay out of Twitter Jail. With Agorapulse, you have two choices for repeating a hyperlink.
- It is possible to opt to Schedule your article once (or more than once in the event that you vary it). Just add your post to do so, then pick the time and date you would like it to head out at. If it’ll be published more than once, you’ll want to edit the replicated or replicate tweets so they’re not”duplicate” content. More of that is below.
- It is possible to opt to Queue your post once or more than once with variations. Agorapulse advocates this. When you are queueing content for Twitter, make sure you don’t choose the option to”re-queue multiple occasions.” You are still able to use this feature for other platforms, however this is where you would wind up in breach of Twitter’s rules. While I choose to do it this way, I make sure it’s a special post, then add it to the top or bottom of the queue (ie I choose”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Write one tweet, and set that tweet to repeat a certain number of times. Below, I’ve set it to article more often than every 7 Days, as well as 6 repetitions. Just don’t forget to edit the repeats!
After the 6 x repeats are scheduled by me, I could see Those posts in my schedule. I’d go directly in and change them to emojis, text that is new, images or hashtags. Do this do not do it or you may forget.
Note. It’s Okay if the link remains the same when you edit your posts. It is the text that you need to change each time.
I’d been using Advanced Scheduling in this way For a little while today to post new content — well ahead of the new”rules” were declared. I love to mix up it and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload around some 100 pieces of content simultaneously using a pre-populated CSV file. Including your photos and can include articles from any RSS feed! You can even use this save hours and to curate articles!
What is Coming For Queued Content?
The staff at Agorapulse is working on a Tool to make people the variations of tweets, so we can get content out and play fine. This is new functionality that will let us repeat our tweet variations quickly — in the one simple interface. I am looking forward to it. I’m sure it will be a timesaver! Social Media Marketing Campaign
Team Communication and Delegation
As easy as Agorapulse is to use, you Do not have to do all the checking and engagement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 per month), then you can upgrade to team approval whereby you can assign tasks and approve messages across multiple team members.
This is very good for customer support brilliance.
This attribute is a good, if you are a group One to upgrade to.
Oh and guess what? Teamwork and comments occurs in Actual time. So if Jess and Joe are online at the exact same time working on precisely the same accounts, there will not be double-up. You can see what your staff is currently doing in real time.
Posting To Instagram
Agorapulse is A partner. This means they are one of the very first tools to acquire entry to Instagram’s API to allow auto-posting to Instagram which is HUGE!
In Case You Have one of the Company accounts with Agorapulse you can now auto-schedule into Instagram. This usually means that you can plan your articles beforehand and click on whenever you are ready OR you are able to to post on your phone auto post.
Just make sure that you don’t forget to engage You autopost….posting is just a part of this procedure. You have to follow up on comments and answers.
I Think That Agorapulse is the only tool Provides both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it is a win-win-win if you’ve got a business account. Many Instagram tools that give you reports are a fee!
All you Want To do is.
- Download the Agorapulse program and hook your Instagram account.
- On Your app or background , schedule your Instagram post (add photo and caption) then schedule the date and time you want to print it. You may choose to switch on Auto-scheduling or you can use the app to link through to Instagram and post the picture.
- When it’s time to 19, if you post manually, will get a notification via your app. Just click”Publish” and you will be switched through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description is going to be duplicated and you need to glue it to the Instagram app. Check you’re good to go and you have added as necessary!
Again, I am impressed that Agorapulse has Added another feature that would require us to utilize a separate tool and the new attribute makes it even better. Bringing these tools collectively saves you time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here’s where we get to Some features which are for the greater degree of membership Agorapulse.
The ability to respond to ad comments Starts at Moderate Level of Membership (beginning at $99 per month)
Keeping up with comments on advertisements is hard for Facebook and Instagram ads. Agorapulse allows you participate with them easily and to see them and pulls from the advertisement comments.
If you run ads and know what it is like to maintain With the comments (including the spam), then you’ll know that this purpose is bliss for ad managers and webpage admins. Bliss. Social Media Marketing Campaign
Bonus Free Tools
You can take Advantage of these free tools on their site such as.
- A Facebook Page Barometer — to see how well your lover fares and also to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter functionality, right now
If you want one More reason to check out Agorapulse then here it is.
They have some of the best pricing of some of the Social media management tools.
Prices start at $49 per Month for small/solo businesses with prices for medium, large and enterprise companies. You can find out more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media management, attempt A number of the free tools and take the free trial to get a spin, you’ll be hooked as I am.