Introduction Social Media Marketing Blog
You will find Many social media management tools, but one stands out amongst the audience more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a couple of decades now, and I love it. In this article I share 12 Reasons Why I love Agorapulse for Social Media Management and you will too. Social Media Marketing Blog
There Are Lots of social media management applications that Deserve a mention . I’ve used many of these such as Hootsuite, Sprout Social, and Buffer.
I will not go into their features . They’re Solid options.
But I changed to Agorapulse a Couple of Years ago It and now has been my No 1 choice to social media direction since that time. You may read about some of the attribute comparisons between Agorapulse along with other platforms .
But for the purposes of This informative article, I want to focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
It may be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
Only, it will not have features that are extraneous That you never use, which makes you think”what is that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it is even enjoyable (but we’ll get to that). Let’s take a look at 12 reasons why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I should mention that I don’t always use each and every function in precisely the same time. I do use a couple of tools. However, I really like that Agorapulse has a package of features that really do cover the majority of your social media advertising requirements.
In fact Have been moving a lot of the features I use on programs around to Agorapulse. It’s hard not to wish to stay”in” this tool as it’s so user-friendly and fun to use. I also have taken on a new ambassador part with Agorapulse since writing this post. The post has been updated but my real love with this particular tool and the fact I can not do without it in my arsenal hasn’t changed.
The Agorapulse Staff And Team
Let’s begin here. Because with this, the Rest of the things I love about Agorapulse mean nothing.
Customer service is at the core of business Agorapulse. If their customers are happy and utilizing their instrument in the finest possible way, (and they receive results), then everything falls into place. Their staff concentrates than anything else.
Agorapulse also listens To clients about what works, what needs improving and what they can build. So, you are not only a customer but part of a company. In reality, lots of the features I am going to speak about came out of opinions and client testimonials.
Caring about customers Is why Agorapulse has taken up the ranks as among those social media management programs with all the top reviews and customer satisfaction. Social Media Marketing Blog
I’ve outlined all 12 reasons why I like Agorapulse Below, but let us begin with a video summary of their recent (awesome) update — then I’ll break down the critical capabilities. There’s a lot to like.
Impressive, right? Let us jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of participation (that is why I love Agorapulse the most), let’s take a look at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is among the easiest I’ve used. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as a formal Instagram Partner).
The posts can be easily customised by you to match each platform. As it intuitive to use, I most likely don’t even have to go into detail about it here. You, (like me) should have the ability to work out how to schedule a simple post, readily and without education.
Scheduling is simple with Agorapulse! I could.
- Publish instantly
- Queue my article (more of that later)
- Schedule the post in the future for time and a particular date.
It’s also super easy to schedule exactly the Exact Same article to Head out on various platforms, on various occasions, while being optimised for those platforms (altering the text or image size).
One feature I like is the capability to Type”@” and then the name of the consumer and Agorapulse will bring up the probable account you are able to pick from on Twitter and Facebook. Notice how Agorapulse suggests accounts once I start entering their company name.
This helps you to label pages and profiles quickly And saves you time searching for the right folks to include.
You can schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We’ll get to Instagram in a minute, but for today, Please know that publishing your content and scheduling beforehand on Agorapulse is simple! And as I said, it is also possible to now auto-post into Instagram using Agorapulse as they are an official partner and have access to this new feature via Instagram’s API.
Oh and they have a Fairly calendar view So you can see all your articles ready to go across all of the platforms.
And it is colour coded for folks like me That extra level of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse has one column for me to react to mentions and notifications.
To me, that is”one job” to complete each day. And it’s actually almost enjoyable to clear out my inbox.
It is focused, it’s simple and it is super easy to Use, so you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to examine or respond to are available ). Your inbox things are highlighted as items To Inspection for every platform.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for participation where you participate and respond via likes, retweets or responses.
You can also click on a user’s profile it. You’ll then see all the info that you need — directly within Agorapulse (like any previous interactions).
Expand your history to be seen by an individual profile!
Just one click and you will see if You’ve Got a History with the conversations and the user you’ve had before. This means you can give the ideal people the right attention at the right time.
Let us break this down a bit more…
I can see how many mentions and DMs I’ve In my inbox. When I am looking at this tweet from Ravi, I will see just how many tweets that I have to review and I can review or respond to his conversation. It is the same for channels — all of your engagement is in one area.
Never skip a mention on your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. When I have finished writing this article but it will be! I don’t always get to tune zero every day but I get there often enough to LOVE that”Congratulations” display!
It’s easy to inspect your own references. You can Filter by message or cite kind as follows.
Simply review the posts responded to or dealt with. As soon as a post is replied to by you, it is marked as reviewed.
Or You Just click on a post replying.
I could select To answer (or answer by DM), review the post, assign it to get somebody else (more of that later), retweet it “just like” the article — all from within the same dashboard area on Agorapulse.
Choose how you procedure or will participate the mention or message.
It’s, if I change to Instagram, by Way of Example similar. I am able to view my recent engagement all, I see more information or will enlarge on articles. I can follow and unfollow. Social Media Marketing Blog
Switch between accounts and platforms to Keep up with engagement!
Being able to see All your comments is handy on Instagram, in which you usually can find the last 50 mentions on your feed. It is impossible to keep up with mentions In case you have a number of followers. Agorapulse changes that which is huge for influencers and brands.
Excited? You can engage with All your Mentions, even if you are getting to them.
And I could also easily participate by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse retains all of my participation in one area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It is about participating with them.
Like I shared previously, Agorapulse allows me to Easily monitor and engage with my best advocates employing the”Fans and Followers” feature. From in your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
In this case I hunted on my top 100 users under “TOP”.
With favorites you can add a star to “favorite” people you would like to follow carefully in Agorapulse. This way, you have their articles readily accessible in their very own thread! Now it’s simple retweet their articles and to engage with them!
You see rankings for your following in just About every profile perspective on Agorapulse.
- Engaged — the person has mentioned you (directly, or via a reply to a conversation) or sent you a DM.
- Ambassador — this person posted links to your site or has retweeted you.
- Influencer — this individual is frequently retweeted (more than 20 times during the previous 30 days).
In the case of Nicky, she is all 3 with regard to my @sociallysorted Twitter accounts. Nicky is somebody I ought to be engaging with (and I do!) .
On this, Facebook Function shows you who’s mentioned your page, and the number of times they’ve enjoyed and commented or sent you a message, as well as their final interaction with you. It is also possible to prohibit them from inside Agorapulse, but I expect that happens rarely!
On Instagram you Will see who has left comments in your article, their followers/followed that is complete counts and you are able to follow or unfollow from within Agorapulse.
These metrics give you a clear image of who Follows you, promotes you and participates with you the maximum.
- Set up custom classes of followers within Agorapulse’s dash
- Search on each of their interactions
- Search on their own messages, and
- Add personal notes.
When You’ve Got this information you can use all It to take part in positive communication with those people — maybe reach out to them to thank them or surprise and pleasure them in some way! Social Media Marketing Blog
Advanced Tracking, Search And Reports
Consider Agorapulse as your personal Investigator that is personal. You can use the Monitoring function on Instagram to.
- Hashtag that is perform searches.
- Place that is perform hunts.
What’s so great? It opens up a whole new World of chance for locating (and joining) talks about any topic you like (like your brand).
The potential for companies is huge Particularly tourism.
When it comes To reports, Agorapulse really excels. With one click you can make a report that’s not difficult to decipher and easy to produce. Ideal for showing customers!
Agorapulse Reports enable you to break down your Audience in a means that makes sense.
The detailed reports also can help you find a range Information such as.
- Your best performing articles (ie articles, tweets etc) based on participation and reach
- Development metrics with time. Agorapulse provides you a quick reading re whether a metric is decreasing or increasing over a time and compares metrics.
- Community management statistics like response time and response speed
- Benchmarking your Facebook Page against competitors
Your material is easily analysed and Introduced in report form. You can also download it as a csv file to show it to the people/clients/team that must see the most.
For social media supervisors and agencies this is Enormous, as it allows you to supply your clientele with data that is easy-to-read.
It is also possible to take a peek at your competition!
Just about everybody I know who uses Agorapulse to get Social media management raves about the accounts. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse explains it as being in a position to”tag, bookmark, hide, delete or assign articles… while you sleep”. All by using Moderation Rules.
Where the, I love this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them in 2 Ways.
- I can filter my DMs so I don’t see most of them. This is where the magic occurs. You can set up filters to weed out”many” of the lousy DMs. Not all (sigh) but many.
- I will filter my feed by DMs or Mentions. I usually go to DMs and clean them out quickly. To be fair I get numerous DMs which are spam these days, it is hard not to miss the excellent ones. Auto DMs have made DMs useless to me, which is a shame.
Filtering and moderation functions for all accounts Types but I mostly use it for Twitter to”markers as reviewed” all the Auto DMs which come through saying”thanks for following”.
It filters out The auto-DMs, and yes I am sad that it catches some actual ones also, however you have to choose your battles!
Along with the moderation principles are not about spam. You can use them in several ways to
- Filter out content to be reacted to. Perhaps you want to have of the articles featuring a hashtag that is specific to be labeled in a specific manner — so you’re able to respond to them afterwards.
- Filter out those people that are SUPER and post all of the time that you don’t need to see every Tweet at Agorapulse — only repond to them sometimes or in Twitter.
- Create customized tags such as remarks and tweets so you can categorize and search on these afterwards!
- Create custom searches for keywords that you need to track
- If you have one of those”large” level accounts (greatest for smaller agencies) you can have articles delegated to a team member (see 11 below).
Basically the moderation purpose is another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you will need to clear your inbox, the more Agorapulse app is something you will love.
It is accessible on it is and iOS and Android super slick to use. I often prefer using the program vs desktop to process my inbox as it is so simple to review and procedure mentions and messages. Social Media Marketing Blog
Agorapulse’s queue feature allows you to publish Your content on a repeated, evergreen basis utilizing intelligent categories — a lot like the manner by that Meet Edgar permits you to set articles to be scheduled at certain times daily based on particular categories. It is used by me to Twitter and Facebook.
If you are currently using a tool and Need to Reduce costs, then consider Agorapulse’s evergreen content feature instead (and you have the bonus of all the additional Agorapulse attributes ).
Here are a Couple of things to know about using Agorapulse for replicated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it simple to set up Your queue catogories, and insert your schedule to get posts to be published on. Then of adding content, the process is very intuitive. As you can see, it is a slick dashboard (the user experience is awesome).
Firstly, put your articles up and You Have to name Classes (all colour-coded and prepared for action!) .
Setting up your classes is simple… and color-coded!
When You’ve set up your classes, all you have to Do is add times to the schedule, such as this.
Then I need to add content that is amazing to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of the post, to show you how it’ll look on the newsfeed of this platform when you print it, you select.
Pick to Schedule your articles to a certain time slot, or include every post to your choice’s Queue. This component is easy as you have already set up your queue in Measure one. Your Queue, filled with articles (and ready to go) will appear something like this.
Once a post is published, It Is Going to return to the Bottom of the queue, waiting to be queued again.
Apart from using the function for repeated Content, you can even choose to either.
- Add a post to the program as normal or
- Replicate your post a specific number of times (when you do so you will place the minimum number of days between repeats of the post). Be aware that you can do this for Facebook but you have to be aware of the Twitter rules from content — see below.
You Can Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has added a pause button. If there is a natural catastrophe or for some reason it is not great time to post, you can easily pause the queue.
Perhaps you want to pause a lineup of posts At Christmas… it is simple with the pause button!
Meet it was something and Edgar has a pause button I actually wanted to see that I chose to replace it with. I asked Agorapulse to include one and they did (they always listen never be afraid to mention tips or provide feedback!) .
Use The Queue Function
The function could be useful for announcing Events like a Facebook Live (if you hold them to a weekly or regular basis). Share your content that needs to go out weekly in a queue. I would advise that the articles a bit vary to keep the content fresh and.
This works but with with Twitter Need to look at a few”changes” into Twitter’s terms of usage…. Social Media Marketing Blog
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The principles Aren’t Fresh as addressed in this informative article by Agorapulse’s CEO Emeric Ernoult. It’s just that now they are making a point of saying they will be enforced by them.
Fundamentally this imply that we can Simultaneously post substantially similar or equal articles to numerous accounts. This also applies to replicate content in the account.
Let us take a look at how you can post to Twitter with Agorapulse while complying with the principles, so when you draft a picture similar to this one you comply with the rules.
Notice that you can choose to schedule or to queue Your article to Twitter. Here’s where we have to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look At the image above, you will see that Agorapulse blocks my ability to place duplicate content. The instrument recognises that I am submitting to Twitter! This helps ensure that I stick to the guidelines of Twitter.
Content Demo Tips
Here is how I utilize Agorapulse to save loads of Time and remain out of Twitter Jail. With Agorapulse, you have two options for repeating a link.
- It is possible to opt to Schedule your article once (or more than once if you vary it). To do so, just add your post, then pick the time and date you would like it to go out at. If it’ll be published more than once, you’ll need to edit the repeated or replicate tweets so that they’re not”duplicate” content. A lot of that is below.
- It is possible to choose to Queue your article once or more than once with variants. Agorapulse recommends this. When you’re queueing articles for Twitter, make certain that you don’t select the option to”re-queue multiple times.” You can still use this feature for some other platforms, but this is where you would end up in violation of the rules of Twitter. When I decide to do it this way, I’m sure it’s a special post, then add it on the top or bottom of this queue (ie I select”queue alongside” or”queue last”).
I also utilize Advanced Scheduling to Publish 1 tweet, and set that tweet to repeat a certain number of times. Below, I have set it to post than every 7 Days, as well as 6 repeats. Just don’t forget to edit the repeats!
I can easily see, After I program the 6 x repeats Those posts in my schedule. I would go straight in and alter them to text, emojis, pictures or hashtags. Do this immediately — don’t do it or you may forget.
Note. It’s When you edit your articles, if the link remains the same, ok. It’s the text that you need to change each time.
I had been utilizing Advanced Scheduling in this way For a while today to post fresh content — well ahead of the new”principles” have been declared. I love to mix this up and it is better for involvement.
Don’t forget Bulk Upload! Agorapulse also permits you to upload around some 100 pieces of content by using a pre-populated CSV file. Your photographs are included by this and also can include articles from any RSS feed! You might use this to curate articles and save hours!
What’s Coming To Queued Content?
The staff at Agorapulse is currently working on a Tool to produce us the variations of tweets, so we can still get out content fast and play fine with Twitter. This will be new functionality that will enable us to repeat our tweet variations quickly — in the one interface that is easy. I am looking forward to it. I’m convinced it’s going to be a timesaver! Social Media Marketing Blog
Team Communication and Delegation
As Simple as Agorapulse would be to utilize, you Do not have to do all of the checking and engagement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then it’s possible to upgrade to team approval whereby you are able to assign tasks and accept messages around multiple team members.
This is GREAT for customer service brilliance.
If you are a group that is growing, this attribute is a good You to update to.
Oh and guess what? Teamwork and comments happens in Actual time. If Joe and Jess are online at the same time working on the same accounts, there will not be double-up. It is possible to see what your staff is doing in real time.
Posting To Instagram
Agorapulse is A proud Instagram spouse. This also suggests that they are one of the very first tools to get access to Instagram’s API to allow auto-posting to Instagram which is HUGE!
If you have one of the business accounts with Agorapulse you can now auto-schedule into Instagram. This means you can now organize your articles beforehand and click on whenever you’re ready OR you can to post in your phone auto article.
Just make sure that you don’t forget to participate if You autopost….posting is merely a part of this process. You need to follow up on comments and replies.
I Think That Agorapulse is the only tool Offers both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it is a win-win-win in case you have a company account. Are a separate fee!
All you Want To do would be.
- Download the Agorapulse program and hook your Instagram account .
- On Your app or background , schedule your Instagram post (add photo and caption) then schedule the time and date that you want to print it. You may choose to change on Auto-scheduling or you can use the app to connect through to Instagram and place the image.
- If you post manually, will receive a notification through your mobile program when it’s time to post. Simply click”Publish” and you will be switched through to the Instagram app.
- Article as you would normally on Instagram. Your copy/description will be duplicated and you want to glue it. Check you have additional as necessary and you’re ready to go!
I am super impressed that Agorapulse has Added another feature that would require us to use the newest attribute and another tool makes it even better. Bringing these tools together saves time AND money and is an integral reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here is where we get to Some attributes which are for the degree of membership Agorapulse.
The capability to respond to ad comments Starts at Medium Level of Membership (beginning at $99 a month)
With opinions on advertisements is difficult for keeping up Equally Facebook and Instagram ads. Agorapulse lets you see them and participate with them and pulls to your inbox in the advertisement comments.
If you know what it is like to maintain and run ads With the remarks (such as the spam), then you’ll know that this function is bliss for ad managers and page admins. Bliss. Social Media Marketing Blog
Bonus Free Tools
You can also take Advantage of these free tools on their website.
- A Facebook Page Barometer — also to test your engagement, and to see how well your lover fares against your peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter performance, right today
If you need one More reason to test out Agorapulse here it is.
It is affordable.
They have some of the best pricing of some of those Social media management applications.
Prices start at $49 each Month for small/solo companies with prices for medium, large and enterprise companies. You can discover more about pricing here.
I have A hunch that once you check out Agorapulse for social media direction, attempt A number of their free tools and choose the free trial to get a spin, you’ll be hooked as I am.