Intro Social Media Marketing Apps 2016
You will find Many social media management tools, but one stands out among the audience more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a couple of years and I love it. In this article I share 12 Reasons Why I love Agorapulse for Social Media Management and you will too. Social Media Marketing Apps 2016
There Are Lots of social media management tools that Deserve a mention . I have used many of these at one time or another, including Hootsuite, Sprout Social, and Buffer.
I won’t go in their features . They are Solid options.
But I changed to Agorapulse a few years ago It and Today has been my No 1 choice for social media management since that time. You can read about some of the feature comparisons between Agorapulse along with other programs here.
But for the purposes of This informative article, I wish to just focus on Agorapulse so you can consider it as a tool in your toolbox.
It could be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
It will not have a lot of features You never use, which makes you think”what’s that used for?” . It is practical, no-fluff and super easy to use.
Dare I say, it is even enjoyable (but we will get to this ). Let’s take a look why I adore Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I must mention that I don’t necessarily use each and every function in precisely the exact same moment. I do use a couple of different tools. But I love that Agorapulse has a suite of features that actually do cover most of your social media advertising requirements.
In fact, I Have been slowly moving a lot of the attributes I use on additional programs over to Agorapulse. It’s hard not to want to stay”in” this instrument since it is so user-friendly and enjoyable to use. I have taken on a brand ambassador role with Agorapulse since writing this post. The article was updated but my real love with this tool and the fact that I can not do with it in my toolbox has not changed.
The Agorapulse Team And Culture
Let us begin here. Because with this, the Remainder of the things that I adore about Agorapulse imply nothing.
Customer support is at the core of company Agorapulse. If their customers are happy and utilizing their instrument in the finest possible manner, (and they get results), then everything falls into place. Their staff concentrates more.
Agorapulse also stinks To customers about what works, what they are able to build and what needs improving. You are not only a client but part of a business. In reality, many of the present features that I am going to talk about came from customer recommendations and opinions.
Caring about customers Is Agorapulse has shot up the ranks as among those social media management programs with all the top reviews and customer satisfaction. Social Media Marketing Apps 2016
I’ve outlined all 12 reasons why I love Agorapulse Below, but let us start with a video overview of the current (awesome) upgrade — then I’ll break down the critical capabilities. There’s a lot to like.
Impressive, right? Let us jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Purpose of participation (which is why I adore Agorapulse the most), let us take a look at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is among the easiest I’ve used. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as an official Instagram Partner).
You can customise the posts to match each platform. As it’s super intuitive to use, I probably don’t even have to go into detail about it here. You, (like me) need to have the ability to work out how to schedule an easy article, easily and without education.
Scheduling is simple with Agorapulse! I can.
- Publish instantly
- Queue my post (more of this later)
- Schedule the post later on for a specific time and date.
It’s also super easy to schedule exactly the post to Go out on various platforms, on various occasions, while being optimized for all those platforms (altering the text or picture size).
1 feature I particularly like is the ability to Kind”@” and the name of the user and Agorapulse will bring up the possible accounts you can choose from on Twitter and Facebook. See how Agorapulse suggests accounts once I begin entering their business name.
This helps you to label pages and profiles quickly And saves you time searching for the right people to add.
You can schedule to LinkedIn.
Publish to LinkedIn with Agorapulse
We’ll get to Instagram at a moment, but for now, Please know that publishing your articles and scheduling in advance on Agorapulse is easy! And like I said, it is also possible to now auto-post into Instagram using Agorapulse as they are an official partner and also have access to this new feature via Instagram’s API.
Oh and they have a slick calendar opinion That means you are able to see of your posts ready to go across all the programs.
And it’s color coded for folks like me who want That extra amount of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse mentions and has only one column for me to react to notifications.
To me, that’s”one job” to finish each day. And it’s really almost enjoyable to clean out my inbox.
It is concentrated, it is easy and it is easy to Use, and that means you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you will need to review or respond to can be found). Your inbox things are emphasized as things To Inspection for every platform.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for engagement where you participate and respond via retweets, enjoys or responses.
You can click on a user’s profile to expand it. You’ll then see all of the information that you want — directly within Agorapulse (like any previous interactions).
Expand a user profile to see your history!
If you have a just one click and you will see History with the consumer and the conversations you have had before. This means you may give the people the ideal attention at the perfect moment.
Let us break this down a little more…
I can see how many cites and DMs I’ve Inside my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets I must review and that I will review or react to his tweet. It is the exact same for other channels that are societal — your entire engagement is in 1 place.
Never miss a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I have finished writing this post but it’s going to be! I do not always get to inbox zero every day however I get there often enough to LOVE that”Congratulations” screen!
It’s simple to inspect of your mentions. You can Filter by cite or message kind as follows.
Then only review the posts responded to or dealt with. It is automatically marked as reviewed As soon as you respond to a post.
Or you simply click on a post to review it without replying.
I can choose To reply (or answer by DM), examine the article, delegate it for someone else (more of that later), retweet it or”just like” the post — all from within precisely the same dashboard area on Agorapulse.
Choose how the mention process or will engage or message.
If I switch to Instagram it’s similar. I am able to view my recent engagement all, I see more information or can enlarge on posts. I can also follow and unfollow. Social Media Marketing Apps 2016
Easily switch between platforms and accounts to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, in which you can only find the past 50 mentions on your own feed. It’s not possible to maintain with mentions In case you’ve got a high number of followers. Agorapulse changes that which is enormous for influencers and brands.
Excited? Now you can engage with ALL of your Mentions, even when you are a bit late getting to them.
And I could also readily participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this stage (you can only print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It is about participating with them.
Like I shared above, Agorapulse enables me to Easily track and engage with my very best advocates using the”Fans and Followers” attribute. From in your Twitter account, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I searched in this scenario below “TOP”.
With favorites you can add a celebrity to “favorite” people that you want to follow carefully in Agorapulse. In this manner, you’ve got their posts easily accessible in their very own thread! Now it’s easy to engage with them and retweet their articles!
You will also see rankings for your following in just About every profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via an answer to a conversation) or delivered you a DM.
- Ambassador — this person has retweeted you or posted links.
- Influencer — this individual is often retweeted (more than 20 times during the last 30 days).
In Nicky’s case, She’s all 3 with respect to my @sociallysorted Twitter account. Nicky is somebody I ought to be engaging with (and I do!) .
On Facebook Function shows you who has said your webpage, and the number of times they have enjoyed and commented or delivered a message, in addition to their last interaction with you. It is also possible to prohibit them from your page from inside Agorapulse, although I expect that happens rarely!
On Instagram you Will see who’s left comments their followers/followed that is complete counts and you are able to trace or unfollow from within Agorapulse.
These metrics give you a clear picture of who Follows you, boosts you and engages with you the maximum.
- Setup custom classes of followers within Agorapulse’s dash
- Search on each of their interactions
- Search on their own messages, and
- Add notes.
When you have this information you can use all It to take part in communication with those people — maybe reach out to them to thank them or surprise and pleasure them in some manner! Social Media Marketing Apps 2016
Advanced Monitoring, Search And Reports
Think of Agorapulse as your own Personal private investigator. You can use the Monitoring work on Instagram to.
- Perform hashtag searches.
- Location hunts.
What is so great? It opens up a whole new World of possibility for locating (and joining) conversations around any subject you like (including your brand).
The Capacity for location-based businesses is enormous With this attribute, particularly tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that’s easy to produce and not difficult to decipher. Ideal for showing clients!
Agorapulse Reports enable you to break your Audience sense.
The reports also can help you find a range Information including.
- Your best performing content (ie posts, tweets etc) based on participation and attain
- Evolution metrics with time. Agorapulse compares metrics and provides you a reading re whether a particular metric is increasing or decreasing over a period.
- Community management statistics such as response time and response speed
- Benchmarking your Facebook Page against opponents
Your material is easily analysed and Introduced in report form. You can even download it as a csv file to reveal the people/clients/team that must view it the most.
For social media supervisors and agencies that this is Enormous, as it allows you to supply your clientele with data that is easy-to-read.
It is also possible to take a peek!
Nearly everyone I know who uses Agorapulse for Social media management raves about the reports. They are pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse explains it as being able to”tag, bookmark, hide, delete or assign content… while you sleep”. All by using Moderation Rules.
Where the, I love this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I can deal with them in 2 Ways.
- Therefore I don’t see most of them at the first 17, I can filter my DMs. This is where the magic occurs. You can set up filters to weed out”many” of those lousy DMs. Not all (sigh) but many.
- I will filter my feed by DMs or even Mentions. I typically go to DMs and clear them out fairly quickly. To be honest I get so many DMs which are spam nowadays, it is hard not to miss the good ones. Auto DMs have made DMs useless to me personally, which is a shame.
Filtering and moderation functions for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all of the Auto DMs that come through saying”thanks to after”.
It mostly filters out The auto-DMs, and yes I’m sad that it grabs some real ones also, but you’ve got to choose your battles!
Along with the moderation principles are not just about spam. You can use them in many ways to
- Filter out articles to be reacted to. You want to have the articles featuring a hashtag to be labeled in a certain manner — so you can respond to them.
- Filter out those people that are SUPER and post all of the time you don’t have to see every Tweet in Agorapulse — only repond to them occasionally or natively in Twitter.
- Create customized tags so you can categorize and search on these!
- Create customized searches for key words which you want to track
- In case you’ve got one of those”large” amount accounts (greatest for small agencies) you’ll have posts delegated to a group member (see 11 below).
Basically the moderation function is another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you will need to clear your inbox, the more Agorapulse program is.
It’s available on it is and iOS and Android super slick to use. I often prefer to use the app vs background computer to process my inbox since it’s really easy to review and procedure mentions and messages. Social Media Marketing Apps 2016
Agorapulse’s queue feature Permits You to publish Your articles on a replicated, evergreen basis utilizing intelligent categories — much like the manner in that Meet Edgar allows you to set posts to be scheduled at particular times of day based on particular categories. I use it for Twitter and Facebook.
If you are using a tool and Need to Reduce costs, then contemplate Agorapulse’s evergreen content attribute rather (and you have the bonus of all of the other Agorapulse features).
Here are a few things Agorapulse for , content that is queued that is repeated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it is super simple to set up Your queue insert your schedule to get posts to be published on, and catogories. Then of adding content, the process is intuitive. As you can see, it’s a slick dashboard (the user experience is amazing ).
Primarily, put your content up and you need to name Categories (all colour-coded and ready for action!) .
Setting up your categories is easy… and color-coded!
All you have to, When You’ve set up your categories Do is add times like this, to the schedule.
Then I need to include awesome content to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a handy visual/image preview of this article, to explain to you how it will look on the newsfeed of this platform when you publish it you choose.
Pick to Schedule your articles to a specific time slot, or add each post to the Queue of your choice. This part is simple as you’ve already set your queue up in Measure one. Your Queue, filled with articles (and prepared to go) will appear something like this.
Once a post is published, it will return to the Bottom of this lineup, waiting to be queued again.
Apart from utilizing the queue function for perennial Content, you might also choose to either.
- Add a post to the program as usual or
- Repeat your article a specific number of times (once you do so you will place the minimum number of times between repeats of the post). Note you could do this for Facebook but you need to be aware of the Twitter rules against duplicate content see below.
You May Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has included a pause button. For some reason it’s not great time to post or if there is a natural disaster, it is easy to pause the queue with one click.
Maybe You want to pause a seasonal lineup of articles At Christmas… it is simple with the pause button!
Meet Edgar includes a pause button and it had been something I actually wished to see in any tool that I chose to replace it with. I asked Agorapulse to include one plus they did (they always listen never be reluctant to mention suggestions or provide opinions!) .
Use The Queue Function To Announce Facebook Lives
The queue function can be handy for announcing Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your articles that must go out each week in a queue at a certain time of the week. I would recommend a little varies the articles to keep the material fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The principles Aren’t Actually fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It is just that they are currently making a larger point of saying they will be enforced by them.
Basically this mean that we can no more Post identical or similar content to numerous accounts. This applies to duplicate content.
Lets’s take a look at how you can post to Twitter with Agorapulse whilst complying with the rules, so you comply with the rules when you draft a picture like you to post to Twitter.
Note You Could choose to queue or schedule Your post to Twitter. Here is where we need to consider the principles of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look more closely In the image above, you will realize that Agorapulse blocks my ability to place duplicate content to more than one of my Twitter accounts. The instrument recognises that I am submitting to Twitter! This helps ensure that Twitter’s guidelines are adhered to by me.
Content Variation Tips
Here is the way I use Agorapulse to save loads of Time and remain out of Twitter Jail. With Agorapulse, you currently have two options for replicating a hyperlink.
- You can choose to Schedule your post once (or more than once if you change it). Simply add your post to do this, then choose the time and date you would like it to go out out at. If it’ll be published more than once, you will need to edit the replicated or replicate tweets so that they’re not”replicate” content. A lot of that is under.
- It is possible to opt to Queue your post once or more than with variations. Agorapulse recommends this. When you are queueing articles for Twitter, make sure that you don’t choose the option to”re-queue multiple times.” This is where you’d wind up in violation of Twitter’s rules, although you can still use this attribute for other platforms. While I choose to do it this way, I make sure it’s a special place, then add it on the top or bottom of the queue (ie I choose”queue next” or”queue last”).
I use Advanced Scheduling to Publish one tweet, set that tweet to replicate a certain number of occasions. Below, I have set it to article no more often than every 7 Days, and up to 6 repetitions. Don’t forget to edit the repeats!
After the 6 x repeats are scheduled by me, I could easily see Those posts in my schedule. I’d go straight in and alter them to new text, emojis, images or hashtags. Do this do not do it later or you will forget.
Note. It is Okay if the link stays the same when you edit your articles. It is the text that you have to change each time.
I had been using Advanced Scheduling in this way For a little while now to post fresh content — well ahead of the new”rules” were declared. I love to mix up it and it’s better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload around some 100 pieces of content at once by using a CSV file. This also can include articles and includes your photos! You might use this to curate articles from different websites and save hours!
What’s Coming For Queued Content?
The team at Agorapulse is working on a Tool to produce us the variations of tweets, so we can get out content fast and play fine. This will be new functionality that will enable us to repeat our tweet variants quickly — all in the one interface. I am awaiting it. I’m convinced it will be a timesaver! Social Media Marketing Apps 2016
Team Communication and Delegation
As Simple as Agorapulse is to utilize, you Don’t need to do all the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 a month), then you can update to team approval whereby you are able to assign tasks and accept messages around multiple staff members.
This is very good for customer support brilliance.
If you are a growing team, this feature is a good You to update to.
Oh and guess what? Remarks and teamwork occurs in Actual time. If Joe and Jess are online at the exact same time working on precisely the exact same account, there won’t be double-up. You can see exactly what your staff is performing in real time.
Posting To Instagram
Agorapulse is A proud Instagram spouse. This also means they are among the first tools to get access to the API to allow of Instagram!
If you have one of the business accounts with Agorapulse you can to Instagram. This usually means you can plan your content beforehand and click to post in your telephone when you’re ready OR you can auto article.
Make sure that you don’t forget to participate if You autopost….posting is merely a part of this procedure. You need to follow up on answers and comments.
I believe that Agorapulse is the tool that Offers both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it is a win-win-win if you have a business account. Many Instagram tools that provide you reports are a fee!
All you need To do would be.
- Download the Agorapulse app and hook your Instagram account.
- On Your app or desktop, schedule your Instagram article (add photo and caption) then schedule the time and date you need to publish it. You can opt to switch on Auto-scheduling or you’ll be able to use the program to connect through to Instagram and place the picture.
- When it is time if you post will get a notification through your app. Simply click”Publish” and you will be changed through to the Instagram program.
- Post as you would normally on Instagram. Your copy/description will be duplicated and you want to glue it to the Instagram program. Check you are good to go and you have additional as necessary!
Again, I am super impressed that Agorapulse has Added another feature that would ordinarily require us to utilize the feature and a separate tool makes it even better. Bringing these tools saves you time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here’s where we get to Some attributes that are for the greater level of membership Agorapulse.
The capability to respond to ad comments Begins at Moderate Level of Membership (starting at $99 a month)
Keeping up with comments on advertisements is hard for Both Facebook and Instagram advertisements. Agorapulse allows you participate with them and to see them and pulls from the advertisement comments.
If you understand what it’s like to maintain and run ads With the comments (including the spam), then you’ll know that this purpose is bliss for advertising managers and webpage admins. Bliss. Social Media Marketing Apps 2016
Bonus Free Tools
You can also take Advantage of these tools on their site including.
- A Facebook Page Barometer — also to test your own engagement, and to see how well your lover fares from the peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter functionality, right today
If you really need one More reason to test out Agorapulse then here it is.
It is affordable.
They have some of the pricing of some of those Social media management tools.
Prices start at $49 each Month for small/solo companies with prices for large, medium and enterprise businesses. You can find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media management, try Some of their tools and also choose the free trial to get a spin, you will be hooked as I am.