Introduction Social Media Marketing And Branding
There are Many social media management tools, but one stands out among the crowd more and more every year — Agorapulse. I’ve used Agorapulse for Social Media Management for a few years now, and I love it. In this post I discuss 12 Reasons Why I love Agorapulse for Social Media Management and you will also. Social Media Marketing And Branding
There are many social media management tools that Deserve a mention . I’ve used many of these at one time or another, including Hootsuite Sprout Social, and Buffer.
I will not go in their features here. They are Solid options.
But I switched to Agorapulse a Couple of Years ago It and Today has been my 1 choice to social media management since that time. You may read about a number of the feature comparisons between Agorapulse along with other programs .
But for the purposes of This post, I want to just focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
In Reality, it could literally be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
Only, it will not have too many features that are extraneous That you never use, making you think”what’s that used for?” . It is practical, no-fluff and super easy to use.
Dare I say, it’s even enjoyable (but we’ll get to that). Let’s take a look at 12 reasons why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I must mention that I don’t always use EVERY single function at the same time. I do use a couple of other tools for some functions. But I really like that Agorapulse has a suite of features that do cover the majority of your social media advertising requirements.
In fact, I Have been moving a lot of the attributes I use on tools around to Agorapulse. It is difficult not to wish to stay”in” this tool as it’s so user-friendly and enjoyable to use. I have also taken on a new ambassador part with Agorapulse since writing this post. The article was updated but my real love with this particular tool and the fact that I can’t do with it in my toolbox has not changed.
The Agorapulse Team And Staff
Let’s start here. Because without this Rest of the things that I love about Agorapulse imply nothing.
Customer service is at the core of company at Agorapulse. If their customers are happy and using their instrument in the best possible way, (and they receive results), then everything falls into place. Their team concentrates more.
Agorapulse also listens About what works, what they can build next and what needs improving. You are not just a customer but part of a company where your voice will be observed. In fact, lots of the features I am going to speak about came from client testimonials and opinions.
Caring about clients Is why Agorapulse has taken up the rankings as one of those social media management tools with all the reviews and customer satisfaction. Social Media Marketing And Branding
I’ve outlined all 12 reasons why I like Agorapulse Below, but let us begin with a video summary of their current (awesome) upgrade — then I’ll break down the key features. There’s a lot to enjoy.
Impressive, right? Let us jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Function of participation (that is why I adore Agorapulse the most), let’s take a look at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to match each platform. I don’t even have to go into detail about this here, as it is super intuitive to use. You, (like me) need to be able to work out how to program a simple article, easily and without instruction.
Scheduling is simple with Agorapulse! I could.
- Publish instantly
- Queue my post (more of this later)
- Schedule the article later on for a particular date and time.
It’s also easy to schedule the post to Go out on various platforms, on various times, while being optimized for all those platforms (altering the text or picture size).
One feature I like is the ability to Type”@” and the name of the user and Agorapulse will bring up the probable accounts you are able to pick from on Twitter and Facebook. See how Agorapulse suggests accounts once I begin entering their company name.
This helps you to tag profiles and pages fast And saves you time searching for the right people to include.
You can even schedule readily to LinkedIn.
Easily print to LinkedIn with Agorapulse
We’ll get to Instagram at a moment, but for now, Please know that publishing your articles and scheduling in advance on Agorapulse is super easy! And like I said, it is also possible to currently auto-post into Instagram with Agorapulse since they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a Fairly calendar view too, That means you can see all your posts ready to go across all the programs.
And it is colour coded for people like me who need That additional level of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse mentions and has 1 pillar for me to react to notifications.
To me, that’s”one task” to complete every day. And it’s actually almost enjoyable to clear out my inbox.
It’s focused, it is easy and it is simple to Use, so you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you will need to review or respond to are available ). Your inbox items are emphasized To Inspection for every stage as things.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for engagement in which you respond and participate via retweets likes or responses.
You can click on a user’s profile to enlarge it. You’ll then see all the info you want — right within Agorapulse (like any previous interactions).
Expand an individual profile to see your history!
If you have a just one click and you will see History with the conversations and the consumer you have had before. As a consequence, that you can give the people the ideal attention at the perfect time.
Let’s break this down a little more…
I DMs I’ve and can certainly see how many mentions Inside my inbox. When I am looking at this tweet from Ravi, I will see how many tweets I have to review and that I will review or respond to his tweet. It is the exact same for societal channels — your engagement all is in one place.
Never miss a mention in your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. When I have finished writing this post, but it will be! I do not always get to inbox zero daily however I get there often enough to LOVE that”Congratulations” screen!
It’s simple to inspect all your own references. You can Filter by cite or message kind as follows.
Then simply review the articles replied to or dealt with. It is marked as reviewed once you respond to a specific post.
Or you simply click on a post replying.
In the following case from Nicky, I can select To reply (or answer by DM), examine the post, assign it for someone else (more of that later), retweet it “just like” the article — all from within precisely the same dashboard place on Agorapulse.
Choose how the mention will engage or process or message.
If I switch to Instagram it’s similar. I can see my recent engagement all, I will enlarge on posts or see more info. I unfollow and may follow. Social Media Marketing And Branding
Easily change between programs and accounts to Keep up with participation!
Being able to see All your remarks is handy on Where you can only see the past 50 mentions on your own feed. If you’ve got a number of followers it’s impossible to maintain with mentions. Agorapulse changes that which is enormous for brands and influencers.
Excited? You Can now participate with All your Mentions, even when you are a little late getting to them.
And I can readily engage by Switching to Facebook too.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this point (you can only print to LinkedIn.
Agorapulse keeps all my participation in one area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It is about engaging with them.
As I shared above, Agorapulse enables me to Easily monitor and participate with my best advocates using the”Fans and Followers” attribute. From within your Twitter account, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I searched in this scenario under “TOP”.
With favorites you can add profiles and a celebrity to “favorite” folks you want to follow closely in Agorapulse. In this manner, you have their posts readily accessible in their very own thread! It’s easy to engage with them and retweet their articles!
You’ll also see rankings for the following in just About every profile perspective on Agorapulse.
- Engaged — the person has mentioned you (directly, or via an answer to a dialogue ) or sent you a DM.
- Ambassador — this individual posted links to your site or has retweeted you.
- Influencer — this person is often retweeted (over 20 times throughout the previous 30 days).
In the case of Nicky, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is somebody I should be engaging with (and I do!) .
On Facebook Function shows you who’s mentioned your page, and how many times they have liked and commented or sent you a message, as well as their final interaction with you. You can prohibit them from the page from inside Agorapulse, although I hope that happens infrequently!
On Instagram you Will see who has left comments on your post, their followers/followed that is total counts and you are able to trace or unfollow from within Agorapulse.
These metrics give you a clear picture of who Follows you, boosts you and participates with you the most.
- Set up custom classes of followers within Agorapulse’s dash
- Search on each of their interactions
- Search in their own messages, and
- Add notes.
When You’ve Got All This information you can use It to engage in positive communication with those people — maybe reach out to them to thank them or surprise and pleasure them! Social Media Marketing And Branding
Advanced Tracking, Search And Reports
Consider Agorapulse as your personal Private investigator. It’s possible to use the Tracking work on Instagram to.
- Play hashtag searches.
- Place that is perform hunts.
What’s so great about this? It opens up a whole new World of chance for finding (and joining) talks about any subject you like (including your manufacturer ).
The Capacity for companies is huge With this attribute, particularly tourism.
When it comes To reports, Agorapulse actually excels. With one click you can create a report that is not difficult to decipher and simple to create. Ideal for showing customers!
Agorapulse Reports enable you to break down your Audience in a way that makes sense.
The Comprehensive reports also can help you locate a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on participation and reach
- Evolution metrics with time. Agorapulse gives a fast reading re whether a particular metric is decreasing or increasing over a time to you and compares metrics.
- Community management statistics such as response time and response speed
- Benchmarking your Facebook Page against opponents
Your material is easily analysed and Presented in report form. You may even download it as a csv file to reveal it the most.
For social media supervisors and agencies that this is Enormous, as it allows you to provide your clientele with information that is easy-to-read.
It is also possible to take a peek at your competition!
Nearly everybody I know who uses Agorapulse for Social media direction raves about the accounts. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or assign articles… while you sleep”. All by using Moderation Rules.
I like this role on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz crazy.
With Agorapulse I will deal with them in 2 Ways.
- My DMs can be filtered by me therefore I don’t see almost all of them. This is where the magic occurs. You can set up filters to weed out”many” of the bad DMs. Not all (sigh) but many.
- I can filter my feed by Mentions or DMs. I go to DMs and clean them out. To be honest I get so many DMs that are spam these days, it’s hard not to miss the good ones. Automobile DMs have made DMs useless to me, which is a shame.
Moderation and filtering functions for all account Types but I mostly use it for Twitter to”markers as reviewed” all the Auto DMs which come through saying”thanks to after”.
It mostly filters out The auto-DMs, and yes I am sad that it grabs some actual ones as well, but you’ve got to pick your battles!
And the moderation principles are not just about spam. You can use them in several ways to
- Filter out articles to be responded to. Maybe you wish to have all the posts featuring a particular hashtag to be labeled in a way that is certain — so you’re able to respond to them later.
- Filter out those individuals that are SUPER and post all the time so that you don’t have to see every Tweet in Agorapulse — only repond to them or in Twitter.
- So you can categorize create custom tags for tweets and remarks and search on these later!
- Create customized searches for key words which you need to track
- In case you’ve got one of the”big” amount accounts (greatest for smaller agencies) you’ll have posts delegated to a team member (see 11 below).
Basically the moderation function is just another Bonus reason to consider Agorapulse for social media management.
A Killer Mobile App
If you are out and around And you will need to clean your inbox, the more Agorapulse app is.
It’s accessible on it’s and iOS and Android super slick to use. I often prefer to use the app vs background to process my inbox since it is really easy to review and process mentions and messages. Social Media Marketing And Branding
Agorapulse’s lineup feature allows you to publish Your articles on a replicated, evergreen basis utilizing intelligent categories — much like the way in that Meet Edgar allows you to set posts to be scheduled at particular times of day based on particular categories. I use it for Twitter and Facebook.
If you are currently using a tool and want to Reduce costs, then contemplate Agorapulse’s evergreen content attribute instead (and you have the bonus of all the other Agorapulse attributes ).
Here are a Couple of things Agorapulse for repeated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it is super simple to set up Your queue catogories, and insert your schedule for posts to be published on. Then of adding content, the process is very intuitive. As you can see, it is a slick dashboard (the consumer experience is amazing ).
Primarily, put your articles up and you need to name Classes (all colour-coded and ready for action!) .
Setting up your categories is easy… and color-coded!
Once you’ve set up your categories, all you Need to Do is add instances to the schedule.
Then I need to add amazing content to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a preview of the post, to show you how it will look on the newsfeed of this platform when you print it, you select.
Choose to Schedule your articles or add each article to the Queue of your choice. This part is simple, as you set up your queue in Measure one. Your Queue, full of articles (and ready to go) will look something like this.
After a post is published, it will return to the Bottom of the queue, waiting to be queued.
Aside from utilizing the function for repeated Content, you might even choose to .
- Add a post to the program as normal or
- Replicate your post a specific number of times (when you do so you may place the minimum number of days between repetitions of the post). Be aware that you can accomplish this to get Facebook but you have to be aware of the Twitter rules see below.
You May Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has added a pause button. If a natural catastrophe is or it is not fantastic timing to post, you can easily pause the queue.
Maybe You want to pause a seasonal lineup of posts At Christmas… it is easy with the pause button!
Meet Edgar includes a pause button and it was something That I actually wanted to see in almost any instrument which I opted to replace it with. I asked Agorapulse to add one and they did (they always listen — never be afraid to mention tips or provide feedback!) .
Use The Queue Function
The function could be useful for announcing Events such as a Facebook Live (should you hold them to a weekly or regular basis). Share your articles that must go out weekly at a certain time of the week in a queue. I’d advise that a little varies the posts to keep the material fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules Aren’t Actually fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It is just that now they are currently making a bigger point of saying they will be enforced by them.
Fundamentally this mean that we can no more Simultaneously post articles that is identical or similar . This also applies to duplicate content at exactly the exact same account.
Lets’s take a look at how you can still post to Twitter with Agorapulse whilst complying with all the principles, so once you draft a picture similar to this one to post to Twitter, you comply with the rules.
Note that you can elect to schedule or to queue Your article to Twitter. Here’s where we have to consider the rules of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look more closely In the image above, you will see that Agorapulse blocks my ability to place replicate content to more than one of my Twitter accounts. The instrument recognises that I am posting to Twitter! This helps ensure that I stick to Twitter’s guidelines.
Content Demo Tips
Here is how I utilize Agorapulse to save loads of Time and remain out of Twitter Jail. Together with Agorapulse, you currently have two options for repeating a link.
- You can opt to Schedule your post once (or more than once if you change it). To do this, just put in your article, then pick the date and time you would like it to head out at. If it’ll be published more than once, you’ll want to edit the replicated or replicate tweets so they’re not”duplicate” content. A lot of that is below.
- More than with variants or It is possible to opt to Queue your article once. Agorapulse recommends this. When you are queueing content for Twitter, be sure that you don’t select the option to”re-queue multiple times.” You are still able to use this feature for other platforms, but this is where you would wind up in breach of the rules of Twitter. When I decide to do it this way, I’m sure it’s a unique post, then add it on the top or bottom of the queue (ie I choose”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Write one tweet, and set that tweet. Below, I have set it to article than every 7 Days, as well as 6 repeats. Don’t forget to edit the repeats!
I can easily see, once I schedule that the 6 x repeats Those posts in my schedule. I’d go directly in and alter them to text that is new, emojis, images or hashtags. Do this don’t do it or you will forget.
Note. It’s Okay if the connection stays the same when you edit your articles. It is the text that you have to change each time.
I had been utilizing Advanced Scheduling in this way For a little while now to post fresh content well before the new”rules” have been announced. I like to mix up it and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also permits you to bulk upload up to a 100 pieces of content using a CSV file. Your photographs are included by this and can incorporate content from any RSS feed! You might even use this to curate content and save hours!
What’s Coming For Queued Content?
The team at Agorapulse is working on a Tool to make the variations of tweets more easy for people, therefore we can get out content and play nice with Twitter. This is new functionality that will let us repeat our tweet variants all in the one easy interface. I am awaiting it. I am convinced it’s going to be a timesaver! Social Media Marketing And Branding
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Don’t have to do all the checking and engagement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 a month), then you can upgrade to staff approval whereby you can assign tasks and accept messages around multiple team members.
This is GREAT for customer support brilliance.
This attribute is a good, if you are a growing group You to update to.
Oh and guess what? Comments and teamwork occurs in Actual time. If Joe and Jess are online at precisely the exact same time working on precisely the same accounts, there won’t be double-up. It is possible to see what your team is doing in real time.
Posting To Instagram
Agorapulse is A partner. This also suggests that they are one of the tools to acquire access to Instagram’s API to allow auto-posting to Instagram that is HUGE!
In Case You Have one of the Company accounts with Agorapulse you can to Instagram. This means that you can now plan your articles ahead of time and click when you are ready OR you are able to to post in your telephone auto post.
Make sure that you don’t forget to participate You autopost….posting is merely a part of the process. You have to follow up on answers and comments.
I Think That Agorapulse is the tool which Provides both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it is a win-win-win if you’ve got a company account. Are a fee!
All you need To do is.
- Download the Agorapulse app and hook your Instagram account .
- On Your app or background computer, schedule your Instagram article (add photo and caption) then program the time and date you need to publish it. You can choose to switch on Auto-scheduling or you can use the program post the picture and to connect through to Instagram.
- When it is time if you post manually, will get a notification via your mobile app. Just click”Publish” and you’ll be changed through to the Instagram app.
- Post as you would ordinarily on Instagram. Your copy/description will be copied and you want to glue it. Check you are ready to go and you have added as necessary!
Again, I am impressed that Agorapulse has Added another feature that would require us to use the new feature and a tool makes it even better. Bringing these tools saves you time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here’s where we get to Some features which are for the degree of membership on Agorapulse.
The ability to respond to ad comments Starts at Medium Level of Membership (starting at $99 a month)
With opinions on advertisements is difficult for keeping up Facebook and Instagram ads. Agorapulse allows you participate with them easily and to view them and pulls from the ad comments to your own inbox.
If you understand what it is like to maintain and run ads With the comments (such as the spam), then you’ll know that this purpose is bliss for advertising managers and page admins. Bliss. Social Media Marketing And Branding
Bonus Free Tools
You can choose Advantage of those tools on their website.
- A Facebook Page Barometer — to see how well your lover fares from the peers, and to test your own engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter performance, right today
If you need one More reason to test out Agorapulse here it is.
It is affordable.
They have some of the best pricing of any of those Social media management tools.
Prices begin at $49 each Month for small/solo companies with raising prices for large medium and enterprise companies. You can discover more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media management, attempt Some of their free tools and choose the free trial for a spin, you’ll be hooked as I am.